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You need to do this personal Facebook audit

Facebook is under fire for how carefully it treats your personal data, but you don’t need to wait for regulators to wade in before doing an audit on how socially exposed you are. The social network doesn’t make it too obvious how you can limit the visibility on things like third-party apps and what Facebook games can see about you, but it’s not impossible. Indeed, it’s worth taking a few minutes to go through and make sure you’re comfortable with just how your Facebook account is set up.

Certainly, I can’t blame you if you decide to delete your Facebook account altogether. The social network has always been a huge potential time-sink. Now, with reports of voter manipulation, fake news squeezing out real reports, and little evidence that Facebook has put cleaning things up any higher than its efforts to encourage you to log back in again and again, even more people are left wondering whether they can do without the social network altogether.

All the same, washing your hands of Facebook completely might be too much for many to stomach. After all, it’s become the primary way that a lot of people keep in touch with distant family and friends; despite efforts by others, little has stepped in with a realistic chance of replacing that. That doesn’t mean you can’t do some housekeeping of your own, mind.

A good place to start with that is your Facebook App Settings. If you’ve been using the site for a while, you might be surprised to discover just how many sites and services have been granted access to your Facebook data. Happily the site does have a page which pulls them all together, and if you’re anything like me it can make for surprising reading.

Services I’d not used for literally years were still hanging around in there. Sites I’d tried once and then never used again, but which had been merrily linked to my Facebook account ever since. Remember MOTOBLUR, or the Nokia N900? Those apps still had access.

Facebook makes it straightforward to delete them, and you can also delete any of the activities – including posts, photos, and videos – that they may have added to your account over the years. It’s good practice to do this across any social network that offers third-party integration, frankly: I do it periodically with Twitter, but hadn’t thought to dig into my Facebook account, which I use primarily for work purposes.

You can go further than that, however. If the Cambridge Analytica controversy has you spooked about Facebook, but you don’t want to drop the social network altogether, there are two other options.

First is “Turn Platform Off.” Basically, that shuts down all Facebook integrations on third-party apps and websites. Turn it off, and you can’t log into them using your Facebook credentials, any posts by third-party apps will be deleted from your profile, and any apps you’ve logged into are removed. Facebook friends using third-party apps and services won’t be able to interact with you through them, even though you’re still friends on the site.

The other change worth considering is “Apps others use”: it’s this which turned less than 300k people playing one Facebook research game into about a data cache of 50m users and started the whole Cambridge Analytica saga. In short, it’s what permissions Facebook has to share your details when your friend uses another app. Even if you’re not playing games on Facebook, or taking tests, if your friends are, the creators of those games and tests could get access to your information.

When I checked, most of the data was set to share by default. That meant companies I never interacted with could see my birthday, family and relationships, my online status, and indeed my own app activity. It’s worth noting, though, that even if you uncheck every box, apps and websites will still be able to see your friend list, gender, and information you’ve made public.

Certainly, there’s nothing quite so secure when it comes to preserving the “personal” in personal information as deleting your Facebook account altogether. Nonetheless if you’re not quite at that stage yet – and I can’t entirely blame you for that – there are still some steps worth taking in making sure your data is as protected as possible.

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Why Do You Need A Fast Internet Connection?

Some statistics have shown that at the start of 2023 there were 4.33 billion active internet users worldwide. With the evolution of technology, this number is just growing. Today more and more jobs and free time activities require a good internet connection. To prove that, here is our top list of the activities that request a fast internet connection:

Back in the days, all the movies were on CDs and video cassettes. I hope there are some of you that still remember those things. And all you had to do was to put them into a player and to have electricity in your home.

You weren’t influenced by any signal. But now the movie-watching process has become a little more complicated. I won’t go into the details, but if you want to watch a movie first you have to access a media-services provider, like Netflix.

From then on your movie-watching experience is really affected by the bandwidth of your internet. So if you don’t want an unstable connection you will have to make sure all of your internet hardware is up to date.

One of the main benefits of the internet is that it can bring us together via different apps and sites that can create a virtual connection between two or more people.

It’s something magical how technology is able to bring us together no matter where we are. We can be hundreds of kilometers apart, or we can be in the next room (yes, some people are still calling you even if you’re in the next room).

But if you don’t want to spend the first 30 minutes of your conversation shouting “do you hear me?” waiting for an answer you will have to make sure you have a stable internet connection. Rev broadband is one such Provider.

The next cause is also linked to the unstoppable growth of the tech industry in our day to day life. The technical devices in our house that require an internet connection are just increasing.

We live in an era where even our grandparents want to have something to spend their time on. And what could be a better thing for that then a tablet or smartphone? Not to talk about the fact that some of your family members have two phones or laptops and each one of these devices basically consumes the internet speed that could be yours.

Now you may understand why you need a good quality router, with a high bandwidth not just the most simple one

Nothing is worse than staying in front of your opponent and seeing that your screen is frozen. In the next second all you see that your screen is just black and white, which means that you’re out.

Of course, there are more types of games. Some of them are offline and don’t require any internet because all the data that is needed is already on your computer.

The other category is the online games that you can access from a browser or from an app on your phone. These kinds of games still require some internet but they are not that affected by your internet speed. These online games can be anything from a simple multiplayer game to a casino game like Sizzling Hot Deluxe.

Not to talk about streaming, which is very popular nowadays. It doesn’t matter how much people are watching your stream, you will still need decent hardware in your PC and a good internet connection of course.

10 Things You Need To Do When Launching Your Business Website

In today’s tech-driven world, it’s crucial for all businesses to have a functional website. Those who don’t launch a site will have no chance of staying in competition as a business. But launching a site can be stressful, frustrating, and overwhelming, to say the least.

But whether you are launching a personal blog or a professional business website, there are several essential things you need to do. Not only is it important to follow certain compliance regulations and laws, but it’s also crucial that website users can easily access your website from their smartphones.

So, we’ve listed the ten most important things you must do when launching a business website. Beyond crafting a professional website, you’ll also need to consider all of the following vital factors for a successful website launch.

Research Accessibility Laws

In certain regions, accessibility laws must be followed by all website owners, whether personal or for business reasons. You must consider AODA compliance when setting up your website.

Image content must include descriptions that explain images to assist anyone using the site that might be visually impaired. Moreover, consider header issues, color contrast issues, and other issues that visually impaired individuals might experience when visiting the site.

Include Essential Website Policies

Your business website will also need certain essential policies, such as terms of service policy, a privacy policy, a disclaimer policy, a returns and refund policy, and a delivery and shipping policy.

These policies will protect your business website from a variety of legal implications. Instead of leaving these policies till the last minute, be sure to include them when your website launches.

Develop A Pre-Launch Page

On your pre-launch page, include a striking sign-up box that will allow visitors to be notified of the site’s launch date.

Create 3-5 Pieces Of Engaging Content

Most promotional strategies rely heavily on content; without content, you’ll find digital marketing tactics challenging.

Whether your business retails unique products or helpful services, include at least three to five pieces of original, engaging content. Be sure this content complements your business’s specific niche.

Consider how-to posts, expert opinion articles, tutorials, or even industry FAQs and definitions.

Include A Sign-Up Option For Newsletters

Newsletters are an excellent digital marketing strategy. With this, you will need to include a pop-up box that allows site visitors to sign-up for upcoming newsletters. It’s also essential to include an unsubscribe option for customers and site visitors.

Moreover, you will need to create content for newsletters that’s informative, engaging, and compelling.

Activate Online Alerts For Your Blog

When promoting your website, you will need to stay in the loop and up to date with regard to how often your site is being mentioned online. This data can help you gain clarity into the success of your outreach efforts while also helping you focus on strategies that yield the best results.

It’s relatively straightforward to activate online alerts for your blog name. All you must do is simply sign up for Google Alerts.

Learn SEO Basics

Some essential components to include for this are keywords, original content, and backlinks.

Use keywords in strategic areas of site pages like your navigation bar, title tags, header tags, post titles, and alt image tags. Remember to be consistent and original when creating content and building links to your site. In addition, make sure your website is mobile-friendly.

With this, it’s also wise to rely on an SEO expert if you’re experiencing difficulty with the basics of Search Engine Optimization, even though it’s not mandatory.

Implement Google Analytics

There’s no doubt you’ll be investing a lot of time and effort into building your website and promoting it, so it’s crucial to know what kind of traffic your site is seeing.

With Google Analytics, it’s easy to gain insight into traffic numbers and other beneficial data points. Moreover, Google Analytics is free and relatively straightforward to use.

Add Your Website To Google Search Console

Once your site is verified with these tools, you can get access to a list of links to your website, manual penalties against your website, and others.

Keep Adding Fresh Content

Lastly, it’s also essential to maintain your website to keep traffic numbers flourishing. The best way to do this beyond digital marketing tactics is to keep adding fresh and engaging content to your website.

Even though you’ve already added a few pieces of content, it’s crucial to build on these efforts with the help of a content writing team or agency. As you add more content, you’ll keep your audience engaged.

You can also consider using AI tools for content writers to create high-quality content on your own.

Launching a business website might require a lot of work and attention to varying details. But even so, these efforts will pay off in the long run. A business website will form and strengthen your online reputation, which is essential for all businesses in the modern era.

How Targeted Do You Need To Make Your Ppc Landing Pages?

When is the time and effort of creating dozens — or even hundreds — of ultra-targeted landing pages worth the trouble and expense?

Admittedly, the answer will differ for every AdWords campaign.

But recently, we walked this path with a client in a big way, and we discovered that sometimes the trouble and expense of creating ultra-targeted landing pages is more than justified.

In this article, I’m going to present our findings to you as a mini-case study. And our experience may encourage you to create landing pages that are much more targeted than ever before.

Building Geo-Specific Landing Pages

This case study is for a client who came to us in 2010. The client’s business is organizing and facilitating special corporate events.

At the time, they were providing services to about 10 metropolitan areas. So we set up geo-specific landing pages, with one landing page per city.

Over the next while, we stayed laser-focused on these city-specific landing pages, using tight keyword terms that helped us boost the client’s quality scores as they had been extremely low at the start of our engagement.

In 2011, our client suggested adding videos to these landing pages, and we agreed to test them. We discovered that the landing pages with videos declined in performance, so we removed the videos from them.

As performance remained strong, the client wanted to develop the account to target many more cities, to eventually triple — and even quadruple — the number we had started with.

Moving From Geo-Specific to Service-Specific Landing Pages

With the prospect of the number of landing pages increasing significantly, creating so many city-specific landing pages — and managing them — seemed daunting. So, we switched from city-specific landing pages to landing pages that focused on service offerings.

We felt confident in doing so because quality score was no longer an issue and performance remained strong. It was also standard industry practice at the time.

Our confidence was justified as performance remained strong after the switch.

Here’s an excerpt from one of these landing pages:

We were now using one national page that covered the events offered.

We stayed with this strategy for the next four years, testing little adjustments along the way. Results remained solid.

Moving From Service-Specific Back to Geo-Specific!

But in 2023, we disrupted this approach again!

We decided once again to test city-specific landing pages and give videos another try.

So we created a few city-focused landing pages, including city-focused videos.

To our amazement, we saw a 60 percent lift in the cities tested!

The improvement was too large to ignore. So, with our client’s agreement, we created city-specific landing pages — with city-specific videos — for every metro area the client served. That’s 50 landing pages!

In this excerpt from the landing page for Boston, for example, we’ve used city-specific imagery and copy — using “Boston” as a modifier throughout:

Creating these videos was a big task for the client, as they had to make about 50 of them.

It was a lot of work. It took the client and my team a year to complete everything and get the landing pages live.

The Results

We were very pleased with the results. Overall, the client’s performance is up significantly YOY, and the new landing pages are a big contributor.

But we didn’t stop at landing pages. In addition to testing campaigns for the new landing pages in isolation, we also tested other changes and updates in isolation.

Once we saw the positive results of our tests, we eventually rolled out these changes to all campaigns. And the account’s performance skyrocketed as a result.

The Lessons

So what lessons can PPC pros draw from this case study? Quite a few:

1. Landing Pages Are Important 2. Keep on Testing

The world of paid search is rarely static. And of course, technology changes and businesses evolve at the same time.

As a result, things you’ve tested previously — and that didn’t perform well — shouldn’t be written off forever.

When you hear someone say, “We tried that before and it didn’t work,” ask exactly what was tested and when. Because it never hurts to test again. And you may find you get very different results.

This was certainly the case in this example. When we tested landing pages with videos before, they performed worse than pages without videos. But when we tested them again, several years later, the reverse was true.

3. Don’t Underestimate the Power of ‘PPC 101’

One of the most encouraging things about this case study is that it’s not fancy. We weren’t using revolutionary PPC strategies to get these results.

Rather, we were using PPC basics. There’s nothing in this strategy that couldn’t be replicated by any PPC pro with the necessary resources.

4. B2B PPC Can Be Exciting

Sometimes, there’s a general feeling in paid search that B2B PPC is boring as compared to B2C PPC. But that’s not true! And this case study proves it.

How Targeted Should Your Landing Pages Be?

So how targeted should you make your landing pages? Based on this case study, I think the answer can only be this: As targeted as you need them to be.

More Paid Search Resources:

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What Do You Need To Know About Financial Document Management Software?

The solution is document management software. As a result of standardized and centralized digital warehouses, document management has revolutionized both small and large organizations, allowing users to easily share, edit, and control documents.

What Do You Understand by Document Management Software?

Large organizations often have different types and methods of handling documents across different sites and departments. When there is no centralized system to make sure uniformity, efforts to make and distribute them tend to be redundant.

With this management software, these efforts are consolidated, offering a single retrieval and archiving controlled document resource, which helps with easy file location and reporting. Document management facilitates interaction and collaboration by enabling role-based security privileges over the web.

The enterprise standard can be created, edited, linked together, and archived by users. There are a variety of types of documents that can be entered into operations, routing the works and delivery of certain files to key personnel, including standard operating procedures (SOPs), best practices, training materials, and regulatory content.

Quality Scenarios Using Document Management Software

Enterprise quality management software (EQMS) typically offers document management functionality. The concept of closed-loop quality management—the idea of integrating cross-functional feedback loops in the value chain—is made possible by document management software, since many EQMS functionalities require standardized documents and workflows.

Document management plays a significant role in the following processes −

Environment, Health, & Safety (EH&S)

Change management

Compliance Management

Supplier Quality Management

Employee Training

A Quality Manager’s Guide to Document Management

The document management software currently has a strong market that is used by customers and firms alike, but there are many reasons why quality organizations require more than what OneDrive, Google Docs, or many more could provide.

Due to the solution’s role as a closed-loop quality enabler, functionalities are frequently built with quality processes in mind in order to interoperate more naturally. Additionally, ISVs (independent software vendors) have developed solutions using IBM and Microsoft SharePoint technologies.

Benefits of Document Management Software

You can digitize paperwork and store it securely in an organized repository for quick retrieval when needed with document management and workflow automation. Take photos, store them, manage them, process them, share them, and track them easily.

Staff can handle daily tasks more efficiently with controlled access, task lists, and email notifications, and decision-makers can approve, reject or request more information along the way.

Collaboration and Productivity

Provide staff and faculty with the information they need by digitizing paper records and retrieving them instantly.

Save office space by storing client records electronically.

Quickly capture and process information requests, claims forms, and more with public-facing eforms.

Automate accounts payable and receivable to support financial health.

Maximize the value of your existing technology by integrating it with your client billing system.

Compliance, Safety, and Security

Protect client privacy by restricting unauthorized viewing of confidential documents.

Demonstrate compliance with HIPAA, Sarbanes-Oxley, and GDPR.

Protect data, documents, and online communications from cyber threats with state-of-the-art encryption.

Enforce retention schedules automatically.

IT and Other Future-Readiness

Develop a user-friendly solution that meets the needs of multiple departments without adding to IT’s workload.

Prepare for natural disasters with a fail-safe disaster recovery plan

Document Management Trends

Among the top qualities banking stakeholders prefer in their DMS are ease of use, flexibility, and a straightforward architecture that can be integrated with legacy infrastructure. Using the latest DMS is a great way for non-banking and banks financial institutions to differentiate themselves from their competition. The banking industry has devoted a greater amount of attention to DMSs, which has led to various trends, including:

Cybersecurity Control Software

In order to compete in the market, DMS offerings should offer safeguards against cyberattacks on the mainframes of banking institutions. A number of document cybersecurity control providers have recognized that this market need exists and have developed dedicated features of cybersecurity specifically designed for banking DMSs.

A key cybersecurity feature of these systems is the ability to protect or permit specific file types and extensions. To do this, the file header is compared against a list of all uploaded files.

Various methods of incorporating multiple factors of authentication are available. MFA tokens should be tailored to the bank’s policies in order to be a popular choice for them.

Cloud-Based Collaboration

The business case for DMS has drastically changed, with most institutions now favoring it. As a result of the cloud’s ability to remove size and scalability limitations, a bank’s business can grow without limit.

Merged conglomerates can create opportunities for development and portfolio expansion through cloud-based collaboration. Due to the elimination of a closed network, partners in far-flung countries can now collaborate on document exchange and transaction tracking without the need to access a closed network.

Enterprise Process Automation

The program observes human handling in order to help the program components learn how to perform these business processes. Data scientists can also use automation to mine enterprise DMS for relevant information. Data mining can be performed by low-level data engineers with the right DMS equipped with AI enhancements, enabling small businesses to get the same capabilities as larger businesses.

Conclusion

Some document management software offers a wide variety of features and benefits, while others are tailored specifically for certain tasks. Consider how you carry out your business when selecting the best option for your business.

Do You Need A Chief Digital Officer To Manage Your Digital Transformation?

Study from PwC shows the need for Chief Digital Officers in larger organisations

The digital revolution is transforming all business departments. Marketing, HR, Sales, Finance & IT all have massive opportunities and considerable challenges thanks to the rapid pace of digital change. Whole industries are being disrupted with newer, faster and more efficient ways are doing things emerging. Many businesses are responding by creating a digital transformation programme – our new research shows the number of businesses adopting digital transformation programmes is increasing with around one-third having a programme in place and a further third planning a programme within 12-months.

Managing digital transformation is a herculean task, but one that needs to be done well if the business is going to continue to grow in a world forever changed by pervasive technology.

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The challenge of digital transformation has led to the creation of a whole new category of business executive; the Chief Digital Officer or CDO. McKinsey has described the CDO as the Transformer in Chief.

A new report from PwC charts the rise of this position, and suggests it’s importance will continue to grow over the coming years.

How many already have a CDO?

Only 6% of companies have a chief digital officer, which in part is explained by the fact many businesses are too small to require such a position. Contrast this to the proportion of businesses with another type of CDO, the Chief Data Officer, which Gartner estimates will reach 90% by 2023.

Larger companies generally are ahead of the curve in appointing CDOs. The proportion of companies with more than 10,000 employees that have appointed CDOs is between 5 and 9 percent, but this falls to between 1 and 3 percent for companies with fewer employees.

The more consumer-oriented industries were more likely to have CDOs. 13% of media companies had them, whilst 31% of travel and tourism companies had them. This reflects how much digital has transformed those industries, so as we see technology disrupting a whole new set of industries in the coming years, such as healthcare, finance and law, so too will we see the growth of CDO positions.

I would conservatively predict that within five years the levels of CDO penetration across the board will be as high as it is in the travel and tourism sectors.

European companies lead the way in terms of CDO positions

European companies are considerably more likely to have CDO positions than other regions. This may, however be the result of different cultures towards digital transformation, as many American companies may feel that they already have digital in hand, with experienced executives that lead technological changes.

Which departments are CDOs recruited from?

Being a ‘chief digital officer’ you might expect a lot of CDOs to have a tech background, possibly leading IT departments. Not so. In fact, the most common background for CDOs of marketing, and 2nd is sales. This is probably down to the extent to which marketing has been disrupted by digital, giving marketing officers strong insights into managing digital transformations.

Where do CDOs sit in the organisational structure?

As the ‘Chief’ in term name would suggest, the most common ways CDOs are integrated into an organisations structure is at the C-suite level, which is a testament to their importance within major organisations.

Do you need a CDO?

The answer to this question will very much depend on the size of your business and the sector it operates in, as well as its current state of digital development. Digital officers are required when the business is going through digital transformation, but are a transitional role. Once all aspects have fully embraced and optimised the use of digital technologies, the need for a chief digital officer will evaporate. Railway companies don’t need chief diesel officers to manage the transition away from steam trains, because they don’t use steam trains any more. Therefore whether or not your business needs a CDO will also depend on whether digital is the norm or not in your organisation.

For more insights on the current state of the role of chief digital officers, download the report from PwC. For a contrarian look at the future of CDOs, see this article from Forbes.

It quotes Rob Preston, Editor-in-chief at InformationWeek forecasting that by 2023 the CDO role will disappear. He says:

“…once business leaders understand that the Chief Digital Officer is a role born from the apparent need to fulfil responsibilities that are accountable and delivered by each of the C-suite separately in their own duties”.

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