You are reading the article You Don’t Work In Marketing: What’s The Bare Minimum You Should Know About Seo? updated in December 2023 on the website Achiashop.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 You Don’t Work In Marketing: What’s The Bare Minimum You Should Know About Seo?
It’s pretty rare that someone would suggest you only need the bare minimum about a topic, but sometimes priorities take over. But in the case of SEO, the bare minimum is better than nothing. Based on your priorities and goals, sometimes focusing on only the bare minimum is the best decision you can make.
Why Other Departments Should Understand Basic SEOThe truth is that many different departments in a company are affected by SEO. Consider some of the most common positions and how they are affected below:
Sales Department. The sales department can report to an SEO department questions that are being asked on the phones, which will then help the SEO team optimize, which will hopefully drive more traffic and bring in more sales. People also need to be able to find a landing page in order to get funneled to sales, so these two departments are very much connected.
PR Department. A PR department works with making connections, and SEO departments could benefit from those connections earning a link or a review on a blog. Likewise, a PR department needs to know how the web works in terms of optimization and what a news organization might want content from your company.
Product Department. If you have a department that focuses on the product, they need to understand why their photos and content of the product go on certain places on the website. It’s all about A/B testing with SEO being a big factor.
There are professions that can get away with knowing nothing about SEO such as nurses, musicians, coaches, etc. (although I think you can argue why it would be beneficial nonetheless). However, the majority of professions, even those not mentioned above, could use some sort of SEO knowledge as the web continues to grow.
Basic SEO Knowledge Everyone Should HaveWhat exactly you should know about SEO depends upon what your role is in a company. In other words, if you’re working in an IT department it might be beneficial for you to understand something that the sales department doesn’t really need to know. Even professions like teachers can understand certain aspects of SEO to improve their job, but again the “what” of SEO will differ.
Because SEO is such a huge topic and because there are so many different professions and positions, it’s tough to create a “must-know” list. Nevertheless, below are a few things that the majority of people could benefit from regarding SEO:
What SEO stands for.
SEO stands for “search engine optimization.” Don’t worry if you didn’t know that this entire article—we’ve all been there!
What a Google algorithm is.
Your site is crawled by Google bots, which is essentially just an algorithm that goes through different aspects of a website to help bring users the most relevant results. Google has hundreds of algorithms, all of which take different things into account (discussed below). Google updates their algorithms often, those updates are most often called Panda or Penguin.
Keywords and other factors that affect the Google algorithm.
Keywords is just one of the factors Google uses to analyze a website. Keywords that people search for and the keywords used in titles and throughout your website are all things Google takes into consideration.
Why Google+ matters.
Google is moving toward a more social approach to ranking websites as opposed to keyword-based. Google+ is going to be the main social network Google considers. Google+ is how Google finds an author, connections, location, and interactions amongst users. It then takes this information to help create a more personalized SERP for a user. For example, if you and I both typed in the same search query, we would get a slightly different set of results.
Why linking matters for users and search engine bots.
If you have different quality websites linking to your website from all over the web, Google will stop and think “Wow, this must be a great site.” You earn a higher ranking if you earn a lot of these links. You also want to link within your website so that users can get around easier, which is important not only for users, but for the Google bots who are ranking your site based on if it has good navigation.
So how do you get there? I recommend reading some of the most authoritative blogs in the industry such as Moz and Search Engine Watch and more right here on Search Engine Journal! It also helps to connect with some SEOs on social media and read posts that might interest you. You can visit this link on Pragmatic Marketing’s website (no affiliation) that discusses teaching yourself SEO for more information and suggestions.
Photo Credit: chúng tôi photographer Fuse
You're reading You Don’t Work In Marketing: What’s The Bare Minimum You Should Know About Seo?
Everything You Should Know About Power Banks
Is there anything worse than battery anxiety? We’re all becoming dependent on wonderful mobile technologies such as smartphones to make our lives easier and more pleasant. While these devices have become incredibly power-efficient, we’re still pretty far away from only having to recharge once every few days.
Table of Contents
Sure, a power bank is literally a “plug-and-play” product, but there are some things every user of these popular devices should know. After all, they are much more sophisticated than most of us realize. To help you be a more informed user (and buyer) of power banks, here are some essential facts you should commit to memory before using one again.
Power Banks Use (Potentially Dangerous) Lithium Ion BatteriesThat translates to an explosion or fire, which is pretty serious! You may have heard horror stories about houses burning down from faulty hoverboards or phones exploding in people’s pockets. That’s what happens when lithium ion batteries go bad.
The only reason the actual accident rates are acceptable comes down to the host of safety standards and technologies built into lithium devices. However, your power bank’s lithium battery can turn into a dangerous object through misuse as well. Being pierced or crushed is one surefire way of causing an internal short and subsequent flameout.
At the same time, you should only buy and use power banks that are branded and have certification from consumer safety organisations. UL certification is probably the most common standard in the USA, with other territories having their own equivalents.
Power banks needs to have several features such as overcharge, overvolt and overheating protection to be considered safe for use. Unbranded, uncertified products may have only some or none of these features. Which is a recipe for disaster!
Power Bank Capacity Isn’t Always What it SeemsPower banks are almost universally rated in milliampere hours, abbreviated as “mAh”. This is a measure of how much electrical charge the battery can hold.
To see how this makes a difference we need yet another unit, the watt hour (Wh). This is the unit your electric bill is measured in and indicates the actual energy used.
Using an mAh to Wh calculator, we see that at 3.7V our 10 000 mAh power bank has 37 Wh of energy. However, our 2500 mAh phone battery charged at 5V needs 12.5 Wh. That only give us about three full recharges rather than four at best!
The Amps Matter TooThere is a downside to this though. Faster discharging causes increased heat in the battery. The hotter the battery gets, the less efficient it is. So using the faster port could have a noticeable impact on how much charge you get out at the end of the day.
If you’re going to get to a place where you can recharge your power bank before you’re out of options, then it’s generally better to always use the high-amperage port. Especially if you want to actively use the phone for power hungry applications such as GPS navigation.
Quick Charge Standards Make All the DifferenceIf you have a modern, mid-range or better smartphone, you’ll know that it can charge pretty quickly from the wall. So it may be surprising when many power banks can take a whole day to charge up. There are various reasons for this, but if you are going to use a power bank often and not simply keep one for emergencies, faster charging times are critical.
Pass-Through Charging Is a Useful FeatureWhich brings us to another issue. Assuming that you only have one charger, should you charge your power bank or device first? If you have a power bank with support for pass-through charging, then this is one dilemma you don’t have to face.
Some Laptops Can Be Charged By SOME Power BanksThere are two main ways your laptop can be charged using a power bank. In both cases, you need a power bank with the right features. Many modern laptops, especially ultrabooks, can now be charged via USB-C. If your laptop can be charged via USB-C, which is what the included charger will use, then you can also use a powerbank that has a USB-C output and supports the USB-C PD (Power Delivery) standard.
Now, what if you have a laptop that doesn’t support charging via USB-C? Then you’ll need a special power bank with a 12V laptop output. This is a non-USB port that works with a proprietary cable provided by the power bank maker.
You Can Jump Start a Car With Special Power BanksIt’s true! There are some specialized power banks out there that come with an attachment that allows you to jump-start your car. These are more expensive than your run-of-the-mill power banks and are best left in a safe spot in your car.
Limited Lifespans Are The Order of the DayLithium batteries gradually lose their charge capacity with every recharge. It’s not like an on-off switch where the battery will work one minute and then stop the next. The total amount of power that the battery can store just gradually becomes less until it really starts to drop off.
Never Worry About Running Out of Power AgainWhat You Should Know About Business Partner Concept In Sap?
Searching for an SAP Business Partner can be a crucial task for your business. Business Partners bring a lot of added functionality to your organization and help them become more beneficial and improve operational efficiency. If you are looking for an SAP Business One partner in Pune then you should familiarize yourself with the concept of business partners and what they do.
What is an SAP Business Partner?SAP Business Partner is an organization, group of organizations, person, or group of persons in which a company has a business interest. A company would use a partner for a variety of business transactions like order processing and creating sales and purchase orders.
Also read: Top 10 IT Skills in Demand for 2023
Business Partner CategoriesThere are 3 categories of SAP Business partners.
These are:
Organizations
People
Groups
Concept of SAP Business PartnerAn SAP Business Partner becomes the leading object and maintains the master data of the supplier as well as the customer. This approach makes data maintenance easier and creates harmony between the different business functions of a company. Here are some benefits of SAP Business Partner.
Brings Diverse Business Processes TogetherAlso read: Best 10 Email Marketing Tools in 2023
Plays Multiple RolesSince business partner functions are the same for all, you don’t need to create separate general data for every business partner role. This way, you can use one business partner for different applications. For instance, you can interact with a particular business partner as a vendor in a vendor role or as a customer in a customer role.
Eliminates Data RedundancyAlso read: Top 10 Job Search Websites of 2023
Characteristics of SAP Business Partner
SAP Business Partner is a legal entity and represents the same.
You can maintain multiple addresses with their corresponding address usages with the help of an SAP Business Partner.
Unlike the old approach where you can associate one account group with only one customer, now you can assign multiple roles to the same account group or business partner. This is called the business partner approach.
With features like reuse of data and maximum data sharing, you can consolidate data easily.
While the specific data is stored for each role, different business partner roles will have the same general data available.
You can easily maintain multiple relationships with the same business partner.
You can maintain the time dependency at different addresses relationships, sub-entities & roles, bank accounting, etc.
SAP Business Partner RolesRoles are referred to as the different functions an SAP Business Partner can serve within a company. The partner acts as a database for the organization and stores information about every person, group, or organization involved in business with them.
Since a business partner can support different roles, the system won’t have to store redundant data for multiple objects. Instead, the roles can just be added to the business partner account.
Some of the roles in which a business partner can be created are:
Customer
Employee
Contact
Prospect
Supplier (Vendor)
Payer
Plant
Employee Responsible
Organizational Unit
Custom Created Roles
SAP Business partner configuration is an important process for any growing business. Apart from comparing the SAP Business One pricing of different SAP Business One partners in Pune, or any other location for that matter, you should see what roles and characteristics they possess that will help you grow your business. This article should help you know all about the business partner concept in SAP.
Everything You Should Know About Eliminating Bottlenecks In Your Workflow
Your business can experience bottlenecks for a variety of reasons. It is essential that you identify and fix these issues so that your workflow levels improve.
One example of how to eliminate bottlenecks in your workflow would be to use data warehouse solutions to help organize and streamline your data using by using one central platform for greater efficiency.
Let’s take a look at some typical workflow bottlenecks and how to fix them.
Understanding What a Bottleneck is and What Type It isYour first task is to identify what type of bottleneck your business is experiencing. It is imperative to pinpoint whether you have created a temporary issue that needs resolving or you have a more long-term systemic problem.
The best type of bottleneck, if there is one, is a short-term bottleneck. A temporary problem such as when a key team member becomes unavailable, for whatever reason, could create a backlog and delays because there is no one else available who has the same skills and knowledge to fill their role.
This short-term backlog is the easiest to fix as you can easily identify why you are experiencing delays and know that the problem will be resolved when the key worker returns to their desk.
Long-term bottlenecks are obviously much more of a problem. If you find the same delays to your process each month there is clearly an issue that needs to be fixed so that your workflow improves.
You should not accept these bottlenecks as something you simply have to contend with as part of your workflow. These inefficiencies can cause lost revenue, cause customer dissatisfaction, and unnecessary stress amongst your workforce.
Also read:
How to Calculate Your Body Temperature with an iPhone Using Smart Thermometer
Identifying a BottleneckBottlenecks can occur across a range of different tasks and scenarios. A good example would be to look at what a performer-based bottleneck looks like.
It is relatively easy to spot if you have a problem with one of your processes. If a task is taking much longer than anticipated every time you need to break down the process and try to identify what it is that is taking longer than it should.
Setting up a new customer on your database, for example, should take a limited amount of time to input their details and check all of the information is correct.
If you take the time to create a workflow document that shows each stage of the process you might be able to spot some points in the process that could be improved or eliminated altogether.
System-Based Bottlenecks
Trying to identify whether you are suffering from a system-based bottleneck requires you to check whether a process is being delayed as a result of a technology issue.
It could be an uploading error, or it may be possible that your system is slower than it should be in processing data.
A good way of spotting that you might have a system-based bottleneck that needs identifying is when the same complaints from users keep surfacing about either certain elements of the program, or the system itself.
Long wait times to get the information and reporting data you want are a surefire sign that your business is experiencing a system-based bottleneck.
There are also some other ways to find bottlenecks. A good way of achieving this aim would be to use process mapping.
Process mapping is a great way to analyze your entire workflow so that you can see if every aspect of the process is compliant and working in the right way. You will need to create a suitable flowchart and it may also be necessary to carry out a workflow audit.
Fixing The Problems
Once you have identified where the bottleneck in your process is you will obviously want to apply a fix to get things running more smoothly and efficiently.
There are two fundamental ways to unblock the bottlenecks.
The first of those would be to find a way to increase the efficiency of the bottlenecked step that you identified. It depends on what the specific issue is as to what level and type of fix you apply.
A good example of a system-based fix would be to upgrade your software or consider whether using a data warehouse solution might give you a more streamlined and increased level of computing power.
Another way of approaching the problem could be to look at how you can decrease input to the bottlenecked step. You might be able to identify a way to reduce the volume of tasks that lead up to this point in the workflow or it might be feasible to find a way of eliminating the step in the process altogether.
If you are able to do this, it would obviously resolve the bottleneck and that should deliver an instant improvement in productivity and efficiency.
Another consideration would be to try and work out of your bottleneck is happening as a result of relying on manual input. It could be that you find a way to remove human intervention in a part of the process that is suffering blockages by finding a way to fix the problem with automation.
Eliminating bottlenecks in your workflow can sometimes be easy to identify and fix. Some challenges are more complex, but with the help of workflow audits and by mapping out your processes you should be able to identify and resolve any workflow bottlenecks in your business.
Everything You Need To Know About Jiomoney
JioMoney – Frequently Asked Questions
Question: How to register for JioMoney?
Question: Who is eligible for a Jio’s digital wallet account?
Answer: Any user who is above 10 years of age can use JioMoney and operate.
Answer: The app store sensitive information of a user on its secured servers, which is backed by world-class security procedures and cutting-edge technology. The credentials used by consumers are kept intact with the company and not shared with anyone when a user pays with the wallet. Further, a user should not share its sensitive information like mPIN and password details with anyone.
Question: What if I lose my phone, is my JioMoney amount safe?
Answer: If a user lost its phone then also the money is 100% safe in the wallet. As the wallet is operated through mPIN and password, nobody can access the information on your JioMoney. Further, if you suspect any unauthorized activity on your wallet, then you can suspend your account and block payment by calling the customer service number 1800-891-999 or can write to [email protected]
Answer: A user who has a Registered mobile number with any telecom operator can sign-up with JioMoney.
Question: What are the different types of accounts offered by JioMoney?
Answer: Jio’s wallet offers two types of accounts:
Basic Account: A basic account user can make transaction up to Rs. 10,000 per calendar month. No documents are required for ‘Basic Account’.
Advanced Account: A premium account user can store Rs. 1,00,000 stored in the JioMoney account for any calendar month, and make unlimited transactions.
Answer: No, there are no charges for using JioMoney
Question: Does JioMoney has any expiry policy?
Answer: No, your account is valid till the time you registered mobile number is in use.
Answer: Only one account.
Question: How can a user load money on its account?
Answer: A user can load money through Net Banking, credit/debit card.
Question: What will happen if a user fails to load his account?
Answer: If a user is unable to make the payment due to failure, the deducted amount will be refunded to the account or card.
Answer: No.
Question: Who all can a user pay using Jio wallet?
Answer: For all the Jio services, e-commerce websites, utility bills, electricity bills, gas, landline, insurance premiums, prepaid mobile recharges, and DTH connections. You can also do charity at National Association of Blind, Siddivinayak Trust, CRY etc. Apart from this, you can make payments to other JioMoney users.
Answer: JioMoney is available as a payment method at more than 50,000 e-commerce websites. Apart from this, you can also make payment through mobile app options which are offered by a number of online merchants.
Question: How to make payment at a neighborhood store or a shopping mall?
Answer: By choosing ‘Pay at Shop’ in the app and proceeding the payment.
Question: How to determine the payment is successful?
Question: How to send/receive money on the wallet?
Question: How to unlock the account?
Answer: If your account is locked after 3 consecutive incorrect mPIN attempts then you can contact JioMoney customer care at 1800-891-9999 (toll-free) or write to [email protected]
Question: How to give feedback to JioMoney?
Question: How to check account balance?
Question: How to update JioMoney profile?
Everything You Need To Know About 4K
What is 4K?
4K is a standard for video content that outputs at a resolution of 3840 x 2160 pixels. Essentially, each frame of 4K movie contains approximately four times the detail found in the FHD or HD version of that movie.
Sony
Importantly, you’ll need a 4K TV to watch 4K video content. You can’t just watch it on your old HD TV. You’ll need to upgrade.
Is 4K the same as HDR?No. HDR is a separate standard that spins-off of 4K resolution that deals with how wide the colour-gamut of the display output is.
For more on this, read our feature on Everything You Need To Know About HDR TVs.
Can HD content be upscaled to 4K?Samsung
Yes. However, not without some loss in quality.
Most modern 4K TVs support native upscaling – automatically resizing HD and FHD quality content to suit the larger resolution. Non-4K content will generally look better on a 4K TV than a HD one – but not as good as properly mastered 4K content will.
It’s for this reason that most film distributors are currently re-releasing older films in 4K.
Where can I get 4K content?Apple
There are two main ways to get 4K content. The first and easiest way is to buy physical 4K Blu-Rays via retail chains like JB Hi-Fi, EZYDVD, or online through channels like Amazon. While the initial crop of 4K Blu-Ray content was limited to one or two of the major studios, most major Hollywood releases nowadays tend to get a 4K release including films like Mortal Combat, Godzilla, Red Sparrow and Avengers: Infinity War.
You can also now buy classic films that have been remastered in 4K, including oldies like: Psycho and The Wizard of Oz and more recent films like, Gladiator, Back To The Future Trilogy and Inception.
Bear in mind that, if you’re looking to watch 4K Blu-Ray content, you’ll also need to invest in 4K Blu-Ray player and a 4K-ready HDMI 2.0 cable.
The other place you’ll be able to find 4K content is through digital distribution channels like iTunes and the Google Play Movies store. Unfortunately for Australian audiences, only select studios are currently offering 4K content through these channels at the time of writing.
Foxtel also has 4K channels, including a 4K Ultra HD movie channel and a 4K Ultra HD sports channel. To view the Foxtel 4K content, you’ll need a 4K TV, active Foxtel subscription and the company’s new iQ4 set top box.
Can I stream 4K content on a streaming service like Netflix?Netflix
That’s the other major source for 4K content at the moment. Netflix, Stan and Amazon Prime all support 4K content for most of their original series and some licensed content.
Of course, in order for you to access any of that content, you’ll need adequate bandwidth. For Netflix users, this translates to the following:
0.5 Megabits per second – Required broadband connection speed
1.5 Megabits per second – Recommended broadband connection speed
3.0 Megabits per second – Recommended for SD quality
5.0 Megabits per second – Recommended for HD quality
25 Megabits per second – Recommended for Ultra HD quality
Select original streaming content on these platforms has also been graded to make use of HDR standards like HDR10 and Dolby Vision.
Can I play video games in 4K?4A Games
4K gaming is supported by Sony’s PlayStation 4 Pro and PlayStation 5, Microsoft’s Xbox One X, Xbox One S and Xbox Series X consoles.
However, it’s worth noting that, only the standard PlayStation 5, Xbox One X, Xbox One S and Xbox Series X support physical 4K Blu-ray discs.
Rumours are currently rife that we will soon see a Nintendo Switch 2 that supports 4K gameplay, yet nothing concrete has yet been confirmed.
As for PC, 4K gaming is taking off rapidly with 4K monitors now easy to find and also highly affordable. There are many games now available that support 4K, including titles like Metro Exodus, Metal Gear Solid V and Battlefield 1.
Once again, you will need the correct hardware. As well as a 4K monitor, you will need a graphics card that can support 4K gameplay. The newer and more powerful your graphics card, the better.
Optimally, you will want to have an Nvidia RTX 30 Series or AMD Radeon RX6000 Series graphics card installed, since these are the newest and most optimised graphics cards for 4K gaming. However, you could also get away with an older graphics card as long as it isn’t too underpowered. We wouldn’t recommend anything older or less powerful than Nvidia’s GeForce GTX 1080 Ti or RTX 2070 Ti, or AMD’s Radeon RX 5700 XT.
You’ll also want nothing less powerful than an Intel Core i7 or AMD Ryzen 7 processor to make 4K gaming on your PC worthwhile.
Update the detailed information about You Don’t Work In Marketing: What’s The Bare Minimum You Should Know About Seo? on the Achiashop.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!