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blog / Cybersecurity Why is NIST Cybersecurity Framework Important for Tech-Era Businesses?

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According to Cybercrime magazine, cyber crimes will cost the world $10.6 trillion annually by 2025. Hence, an understanding of cybersecurity has become essential for both individuals and companies as the tools to fight attacks. One way of developing this awareness is through a cybersecurity framework. This provides a common language and set of norms that enable organizations to minimize the risks of attacks. That’s why multiple cybersecurity frameworks have been implemented to safeguard information. One such is the NIST Cybersecurity Framework. We’ll understand how it works and who should use it but, first, we’ll answer the question ‘what is NIST Cybersecurity Framework?’

What is NIST Cybersecurity Framework?

Created by the National Institute of Standards and Technology (NIST), which operates under the US Department of Commerce, this framework helps set up and enhance cybersecurity strategy. It offers a set of standards and suggestions that help companies become better equipped to recognize and stop cyberattacks. Also, companies respond to, prevent, and recover from cyber disasters using NIST. Therefore, it is considered the benchmark standard in building a cybersecurity program. This framework has five core functionalities. 


Using this function, the company may build vital infrastructure for understanding and managing cybersecurity risks, threats, and vulnerabilities to system data and other resources.


This function describes necessary safeguards to guarantee the delivery of critical infrastructure services. Moreover, it also supports the capacity to restrict or control the consequences of a possible cybersecurity event. 


It is vital to detect possible cybersecurity issues, and this function outlines the required activities to note the development of a cybersecurity event in a timely way.


This function aids in mitigating the effects of a potential cyber disaster. It focuses on suitable activities in the event of a detected cybersecurity incident and helps limit the impact of a possible cybersecurity problem.


A prompt return to normal activities is required to mitigate the consequences of a cybersecurity event. Therefore, this function creates and carries out the necessary operations for resilience and restores any skills or services that were harmed due to a cybersecurity event. 

Who Should Use the NIST Cybersecurity Framework?

Initially created in 2014 under President Barack Obama’s executive orders, this framework is used across US government offices. These guidelines benefit the government and help other businesses and non-governmental organizations. As a result, anybody dealing with or being accountable for their organization’s cybersecurity should be familiar with the NIST Cybersecurity Framework. Simply put, any company that wants to strengthen its cybersecurity can use the NIST Cybersecurity Framework. 

ALSO READ: What is Cybersecurity and Why is it a Great Career Choice for You

How to Get Started with the NIST Cybersecurity Framework?

As mentioned earlier, the framework is divided into five significant functions: Identify, Protect, Detect, Respond, and Recover. When these five often-used phrases are viewed together, they give a complete picture of the lifecycle of managing cybersecurity over a period of time. As a result, the indicated functions are an appropriate place to start using this framework for your organization. 

What does NIST Stand for?

NIST in NIST Cybersecurity Framework stands for the National Institute of Standards and Technology, which comes under the US Department of Commerce. It is a non-regulatory government organization established to foster innovation and economic competitiveness in science, engineering, and technology. Therefore, NIST’s primary job is to develop the best standards for companies and government agencies. 

The downside of the digital world is the need for constant vigilance against cybercrimes, and the only way forward is knowing the tools to help deal with this reality. Learning about the NIST cybersecurity framework is a step in the right direction. Now, if you are keen on fortifying your knowledge further and becoming part of the solution, then explore Emeritus’ courses on cybersecurity to enhance your cybersecurity career. 

By Siddhesh Shinde

Write to us at [email protected]

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Why Is Java Important For Big Data?

Big data refers to extremely large and complex data sets that traditional data processing software and tools are not capable of handling. These data sets may come from a variety of sources, such as social media, sensors, and transactional systems, and can include structured, semi-structured, and unstructured data.

The three key characteristics of big data are volume, velocity, and variety. Volume refers to a large amount of data, velocity refers to the speed at which the data is generated and processed, and variety refers to the different types and formats of data. The goal of big data is to extract meaningful insights and knowledge from these data sets that can be used for a variety of purposes, such as business intelligence, scientific research, and fraud detection.

Why is Java needed for Big Data?

Java and Big Data have a fairly close relationship and data scientists along with programmers are investing in learning Java due to its high adeptness in Big Data.

Java is a widely-used programming language that has a large ecosystem of libraries and frameworks that can be used for big data processing. Additionally, Java is known for its performance and scalability, which makes it well-suited for handling large amounts of data. Furthermore, many big data tools such as Apache Hadoop, Apache Spark, and Apache Kafka are written in Java and have Java APIs, making it easy for developers to integrate these tools into their Java-based big data pipelines.

Here are some key points we should investigate where Java’s importance can be mentioned cut-shortly;

Performance and Scalability

Java is known for its performance and scalability, which makes it well-suited for handling large amounts of data.

Java APIs

Many big data tools such as Apache Hadoop, Apache Spark, and Apache Kafka are written in Java and have Java APIs, making it easy for developers to integrate these tools into their Java-based big data pipelines.


Java is platform-independent, meaning that the same Java code can run on different operating systems and hardware architectures without modification.

Support and Community

Java has a large and active community of developers, which means that there is a wealth of resources, documentation, and support available for working with the language.

Prime Reasons Why Data Scientists Should Know Java

Java is a popular language for big data scientists because it is highly scalable and can handle large amounts of data with ease. Data science has heavy requirements, and being the top 3 listed programming languages Java can meet the requirements easily. With active Java Virtual Machines around the globe and the capability to scale Machine Learning applications, Java offers scalability to Data science development.

Widely-used big Data Frameworks Large Developer Community

Java has a large developer community, which means that there is a wealth of resources available online for learning and troubleshooting. This makes it easy for big data scientists to find answers to questions and learn new skills, which can help them quickly and effectively solve problems that arise during data science development.


Java is platform-independent and can run on a variety of operating systems and architectures, which makes it a great choice for big data scientists who may need to develop applications that run on different platforms.


In short, Java is a powerful and versatile language that is well-suited for big data development, thanks to its scalability, wide use of big data frameworks, large developer community, portability, and familiarity in the industry. It is a language that big data scientists should consider learning to excel in the field.


In conclusion, Java is a powerful and versatile language that is well-suited for big data development. Its scalability, ability to handle multithreading and efficient memory management makes it an excellent choice for handling large amounts of data.

Additionally, Java is the primary language for many popular big data frameworks, such as Hadoop and Spark, which provide pre-built functionality for common big data tasks. The large developer community also means that there is a wealth of resources available online for learning and troubleshooting. Furthermore, Java is platform-independent, which makes it a great choice for big data scientists who may need to develop applications that run on different platforms.

6 Reasons Why Blogging Is Important For Marketing And Seo

Is blogging still relevant? The numbers certainly say so.

There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy.

In fact, in a recent survey, out of all the content marketing modes out there, such as videos, infographics, ebooks, and online events, 90% of businesses used blogs to help market their brands within the last 12 months.

But, how are they accomplishing this with the overload of content on the internet?

Well, they can achieve this with the right strategy and by focusing on the priorities surrounding blogging, such as SEO, and taking time to understand their customers, which we’ll discuss in a bit.

But if you’re getting into SEO or have been a content marketer, you may wonder if it’s still worth building out blog strategies or spending time outsourcing blogs. Well, it is.

Even though social media has become an essential part of content strategy, that doesn’t mean blogs have been left in the dust.

But making influential blogs that meet your company’s objectives is another topic.

So, while they are important, it’s crucial you take time to create an effective strategy that engages and grows your audience and entices people back to your brand’s website.

Why Is Blogging Still Relevant?

Now, let’s learn why blogging is essential for brands and the strategies top brands use to ensure their blogs are influential in the ever-evolving age of online marketing.

1. Blogging Builds Loyalty And Trust

As mentioned, blogs help build loyalty and trust. But how?

Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry and product line.

An essential part of improving content is the E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness.

While it’s not a ranking factor, Google shares that E-A-T is essential to its algorithm and how it analyzes and recognizes content.

This means your content needs accurate, informative, and helpful information throughout the content and site.

2. Blogging Increases Visibility

The next part of building great content is making sure it is search engine optimized. Blogs that answer the questions consumers are asking about in your industry are helpful for SEO.

Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, as well as your well-researched unique content, is a sure-fire way to help increase visibility.

Internal linking is another way to increase visibility. Link building throughout other pages, blogs, and product pages on your site can help build brand visibility, awareness, and authority.

It’s also important to look at the length of the blogs that are comparable to the topic you are discussing to ensure you’re fully covering the topic and meeting the length that will help you rank on search engine results pages (SERPs).

Images are another great way to enhance your content and visibility, which we’ll talk more about later. Now, let’s get into brand awareness.

3. Blogging Creates Brand Awareness

New and original content can make your brand more prominent amongst the rest of your competitors.

When they are searching for answers to their questions or want to learn something more, your brand is at the top of SERPs, giving them the information they need.

The more you invest in blog strategy, the more potential you have to grow brand awareness not only for SERPs but through shares across social media.

If consumers like your content, they will likely want more.

This way, it’s less intrusive than having them like an ad that prompts them to sign up for an email listing to get a coupon.

If they choose to read through your content on your site, they already like your content and want to learn more. There’s more of a relationship with your brand through the unique, helpful content.

You can then incorporate the subscription opt-in pop-up at the end of the blog or when they scroll, so they can quickly enter their information and keep reading.

5. Blogging Drives Engagement

One of the goals for most content marketers is to continue building relationships with new and existing customers.

Blogs provide more shareable content than just your products or service posts for consumers to share with others across social media.

It’s a great way to educate customers, provide tips or how-tos, and create more connections with your brand.

Over time, slowly reminding consumers of your brand through your content can help convert readers to long-term customers.

In addition, blogs can add interesting points to the customer journey and offer different opportunities to share your content.

Finally, it engages consumers with topics they are already interested in or want to learn about, creating more excitement for engagement.

6. Blogging Allows You To Understand Customer’s Needs

Generally, consumers don’t have ample amount of time to read blogs, so it’s important to find what will resonate with them to keep them on the page.

Trying to put yourself in the customer’s shoes and answer their queries is what blogs are made for and can benefit both you and the customer.

This way, you have taken the time to further research and understand your target market, and they get the information they need.

Blogs also offer an inviting space to leave reviews and feedback. You can find great areas for improvement and new ideas for blog engagement.

For example, maybe someone left a question, and that question creates a great topic for another blog post.

It is excellent for future inspiration, connecting with customers, and understanding their needs.

What Is The Future Of Blogging?

Blogging has undergone quite a transformation over the years in the strategies to optimize it and the best practices to engage with readers.

Google Trends shows that content marketing and blogging merge at some point, although the focus is now shifting to content as a whole.

Simply inputting keywords and what you think Google wants to hear isn’t enough.

All content needs to be expertly crafted and well thought out.

So now, let’s dive into how you can reinvigorate your blog content to ensure it’s hitting the mark.

How Can You Adapt To The Changing Times?

When it comes to blogs, the baseline to focus on is quality over quantity.

Don’t produce blogs just to produce them because you think it might help with your brand’s visibility.

Search engines have evolved just like blogs have and are better at evaluating content.

Also, people don’t have time to read long, never-ending content either, where it’s difficult to find the key points.

Content needs descriptive and engaging headings and subheadings, as well as clear, concise content with effective keywords.

It’s valuable to fully discuss a topic so someone can understand it but also get to the point – no additional fluff.

Additionally, it’s crucial to create a long-term content strategy to make sure you’re not just meeting general business objectives but truly reaching and understanding your target market.

Multi-Channel Storytelling Is The Way To Go

Content is still king, but the channel is now queen. Multi-channel storytelling is about how you spread content across different platforms. There are numerous social media sites and business listings where you can tailor and share your content.

See where your target market engages.

Maybe it’s Facebook or Instagram, and you can create copy that promotes the blog and brings them back to your site.

You can also check out business listings or directories where you can share content, such as your Google Business Profile, where you can share Google Posts.

Visual Content Attracts More Readers

Entwining pictures, infographics, short videos, and other visual content can help break up your topics.

It can also help you better highlight topics, describe difficult concepts, and keep readers engaged.

Be Visible In Search

To create visibility, it’s crucial to produce unique content and focus on keeping the readers engaged.

In addition, it’s vital to keep the customer in mind when creating content, so the content doesn’t fall on SERPs or get lost among other similar content.

Researching what your competitors are doing and what’s ranking well on SERPs is a start to growing your brand’s visibility.

Then finding a unique angle or building on what they are talking about while still answering what consumers are searching for, is the perfect balance for creating engaging ranking blog content.

Are Blogs Still Relevant In 2023?

Yes, but as with SEO, it is evolving. At the center of an effective blog strategy is SEO best practices.

It’s important to evaluate your strategy as SEO develops to make sure your content and overall website have the expertise, authoritativeness, and trustworthiness that search engines require.

Even with all the changes in online marketing strategy, blogs remain a pillar.

More Resources:

Featured Image: ESB Professional/Shutterstock

Why Employee Engagement Is Important: 16 Benefits

blog / General Why Employee Engagement Is Important in Today’s Workplace: 16 Benefits

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Many companies today report that they prioritize engagement or regularly survey their employees to track their satisfaction. But in reality, employee engagement is in crisis. 

This year, the U.S. employee engagement rate dropped to a dismal 34%, according to Gallup, marking the first decrease in a decade. Managers and healthcare workers experienced the most precipitous drop, which is likely to impact many companies’ output. It’s essential to be clear on why employee engagement matters to understand the potential impacts of this trend.

Benefits of Employee Engagement

The benefits of employee engagement are surprisingly broad, ranging from workplace safety to share prices. Many of these factors are interconnected, making employee engagement a powerful predictor of an organization’s success. 

Employee engagement benefits include the following.

1. Lower Turnover

Employees who aren’t engaged with their work are likely to look elsewhere. And since it costs one-half to twice an employee’s annual salary to replace them—not to mention the less tangible impacts on staff morale and productivity—focusing on employee engagement can produce major cost savings for organizations. 

2. Reduced Employee Stress

Less engaged employees are likely to feel more stressed, and stress decreases engagement, creating a vicious spiral that can be hard to break. Stress costs American businesses $300 billion a year, according to the American Institute of Stress. So reducing stress and increasing engagement pays dividends, showcasing another reason why employee engagement is important.

3. Decreased Burnout

Low engagement and unchecked stress can lead to burnout, a state characterized in part by a lack of motivation and inability to connect with one’s work. According to McKinsey & Company, a startling 49% of workers reported at least some level of burnout in April 2023. Improving employee engagement can help keep employees from reaching that state, from which it can be difficult to recover.

4. Increased Productivity

It’s no surprise that employees who feel engaged with their work put in more effort, and their companies reap the rewards. Engaged workforces are 17% more productive, according to Gallup, which has major implications for both the profitability and longevity of the organization. 

[READ: Explore 15 employee engagement ideas.]

5. Greater Employee Commitment

In addition to increased output, engaged employees are in general more committed to the future of their organization. That means they are more likely to put time and energy into tasks that aren’t as easy to measure but that have a big impact. These may include training new employees and developing more efficient processes.

6. Better Customer Service

Engaged employees are more aligned with the company’s mission and goals, meaning their customer interactions are more on-brand. Plus, customers are likely to see their positivity about the organization. Engagement is directly linked to improved customer experiences and can also increase customer loyalty over time.

7. Improved Collaboration

Employees who feel connected to their company and their teammates are more likely to feel a sense of camaraderie and to collaborate effectively with their colleagues. This, in turn, promotes engagement among their peers, creating a positive cycle. 

8. Lower Absenteeism

Absenteeism can seriously strain a company’s ability to perform its mission. According to Gallup, companies with high engagement have 81% lower absenteeism than companies with low engagement. This is a difference with a clear impact on productivity and outcomes.

9. Safer Workplaces

Workplace accidents can have tragic consequences and pose a huge reputational and financial risk for organizations. Since engaged employees tend to pay closer attention to their work and feel more empowered to speak up about concerns, they are less likely to take risks that can lead to injury. That’s why companies in the top quartile for engagement have a whopping 70% fewer accidents than companies in the bottom quartile. 

10. Fewer Mistakes

On a similar note, disengaged employees are also more likely to make costly mistakes in their work. If your staff doesn’t feel committed to the organization and their roles, they aren’t as likely to go the extra mile to ensure their work is perfect. 

11. Increased Sales

Engaged employees are more productive and more likely to build strong customer relationships, which translates directly to 20% higher sales. That’s a figure that can easily make or break a company.

12. Higher Revenue

Higher sales and productivity, paired with reduced expenses from turnover and employee mistakes, naturally lead to revenue increases. Gallup found that highly engaged companies are 21% more profitable than their less-engaged competitors. 

13. Better Employee Health

Employees who are disengaged with their work are more likely to suffer from negative physical and mental health, which can further decrease productivity and increase an organization’s costs. Employees who feel positive about their jobs, on the other hand, are more likely to experience increased well-being and have energy for wellness-promoting behaviors like exercise. 

14. Higher Stock Prices

All of the productivity and employee morale benefits of high engagement pay off for shareholders, too. Among publicly traded companies, those with the highest engagement show 147% higher earnings per share than their less engaged competitors, according to Gallup. 

15. More Effective Leadership

Employee engagement is often transmitted from the top down. In fact, employees’ perceptions of their managers can account for up to 70% of differences in engagement, Gallup found. That means that when managers are highly engaged, their positive relationship with the company can have outsized impacts on overall performance.

16. Stronger Recruiting Platform

Highly engaged employees are great for attracting customers—but they’re also a powerful recruiting tool. Happy employees are more likely to spread a positive message about their company among their network. And job seekers who perceive high levels of engagement are more likely to develop a positive impression of a potential employer. 

Given the many benefits of employee engagement, companies that prioritize health and happiness in the workplace are likely to experience positive outcomes across the board. Ultimately, engaged employees are a powerful tool to raise revenues and position the company for many years of success.

Are you working to improve employee engagement? One of the most powerful ways to keep employees invested in your company is to demonstrate commitment to their development. Contact Emeritus Enterprise today to learn how we can build online employee training programs that grow your employees’ skills while increasing engagement.

Why Linkedin Is Important To Your Career In 2014

While it may not be the sexiest of social media networks, LinkedIn is definitely the most important one for professionals. With more than 277 million members, there’s no denying LinkedIn is the world’s largest professional network. In fact, professionals are signing up to join LinkedIn at an astounding rate of more than two new members per second. And that’s just the beginning of LinkedIn’s potential.

A whopping 94 percent of recruiters use LinkedIn to vet candidates. Moreover, LinkedIn’s growth in web traffic grew by 34.51 percent in 2013. In short, LinkedIn use is not only increasing with millennials, it’s also become the go-to service for professionals of all ages. If you need more convincing, consider the following.

Establishing Connections

LinkedIn is all about establishing connections. When you connect with other professionals in your field, you’re gaining more knowledge and insight since you’re interacting with colleagues. Have a question? Ask someone on LinkedIn. Want to know about upcoming events in your area? You can find out this information on LinkedIn as well. In other words, your connections on LinkedIn can help accelerate your career.

If you’re looking to get more connections on LinkedIn, here are a couple of tips:

Complete your profile. Make it easier for people to find you by including your name, location, and enticing headline. Be sure to add a summary of your education, skills, and experience.

Add connections. Begin by searching for people you already know and send a personal message, inviting them to connect.

Get recommendations and endorsements. Ask people you have worked under or with to give you a recommendation or endorsement.

Share relevant content on a regular basis.

Participate with groups. Become an active member of two sets of groups: one consisting of people from your niche, and the other consisting of your target audience. Then, share content and engage them. Joining groups is an excellent resource.

Promoting Yourself

You can also use LinkedIn as a way to promote yourself professionally. Whether you’re employed, looking for a job, or a business owner, think of your LinkedIn page as a personal website that can be used to share your accomplishments with your connections. After all, you now know what potential connections are out there; a high-profile partner or client could be impressed by your work.

Behavioral health expert Shannon Freedle encourages young adults to “Keep in mind that LinkedIn should not be used as your resume. The difference is that a resume informs others what you’ve done, while LinkedIn tells viewers you who you are.”

Receiving Job Alerts

Gone are the days of searching through pages and pages of job listings. LinkedIn now has the capability to recommend jobs that directly match your profile. Additionally, LinkedIn will show job listings in your network and send out email alerts for recommended jobs. If you’re a business owner and are looking for employees, LinkedIn also provides the ability to post job listings.

Showing a potential employer that you have a well-maintained LinkedIn profile can make an enormous difference when applying for a job opening. Consequently, you want to make sure that your information is both up-to-date and complete.

LinkedIn Bests Other Social Networks

When it comes to professional social networks, LinkedIn stands alone. Think about it. Who are LinkedIn’s major competitors? No other social network focuses solely on professionals. Moreover, local services such as Xing, Viadeo, and Baidu simply don’t match the size and scope of LinkedIn.

Also consider that LinkedIn is safer for your career, meaning you won’t have to worry about someone tagging you in an embarrassing photo or status during a drunken stupor. Furthermore, LinkedIn is probably the only social network that is permissible to be used in the workplace. While Facebook, Twitter, or YouTube may be banned, you can still be on LinkedIn because it’s a work-related tool.

Google Loves LinkedIn

Take a second and Google your name. What was one of the first results? If you have a LinkedIn profile, we’re willing to bet that it was one of the top results. For some reason, Google just loves LinkedIn, which is beneficial for managing search results. In other words, if you applied for a job or met someone at a networking event and they searched for you online, your LinkedIn profile would appear. That’s a major bonus if you’re attempting to expand your network.

Once again, make sure you have a professional photo, catchy headline, contact information, a vanity URL, a compelling summary, and samples of your work. These will all ensure that your profile has a professional appearance, and enable people to find you easily.


On May 3, 2012 LinkedIn acquired SlideShare, which is a great tool for educators and professionals. For the uninitiated: SlideShare gives people the ability to create and share information through presentations, infographics, or documents. SlideShares can be embedded into your website or blog and shared on your social media accounts. Remember when we mentioned sharing content to increase your connections earlier in this piece? SlideShares are a perfect example of this type of quality content.

LinkedIn is important to your career in 2014 and you should be keeping it updated even if you’re not looking for a job.  You never know when you’ll need it.  Recruiters are there, potential employees are there. Most importantly, people who you can potentially do business with are there!

Are you on LinkedIn? What are the professional uses you get out of it?

Text Annotation: What Is It & Why Is It Important In 2023?

What is text annotation?

Supervised ML models need data labeling to work effectively. Text annotation is a subset of data annotation where the annotation process focuses only on text data such as PDFs, DOCs, ODTs etc.

Text annotation requires manual work. Data scientists determine the labels or “tags” and passes the text-specific information to the NLP model being trained. This process can be thought of as a child’s language learning process. Under the guidance of the parents who determine the labels, the child first learns the meaning of the words and then distinguishes the satire, metaphor, allusion, and emotion behind the sentence.

Why is text annotation important now?

Statista shows that the global NLP market generated turnovers of over $12 billion in 2023, and it is predicted that the market will grow at a compound annual growth rate (CAGR) of about 25% from 2023 to 2025, reaching revenues of over $43 billion. Since text annotation is the fundamental process in developing an NLP, it is reasonable to consider text annotation as an important phenomenon.

In addition, customers demand digitized and fast customer services, and the Covid-19 pandemic has increased this demand. Consequently, chatbots become an integral part of customer service. No company would want to serve its customers with a weakly trained NLP algorithm that is not able to distinguish a simple metaphor.

What are the techniques for text annotation?

There are four main techniques of text annotation, namely:

Named entity recognition

Named entity recognition labels the words in the text with predefined categories such as date, name, location, etc. It is useful for machines to understand the topic of the text as AI learns keywords thanks to this labeling method. Therefore, named entity recognition is often used in the development of chatbots.

Entity linking

While entity annotation is about marking specific entities in a text, entity linking is about linking those entities to larger data sets such as Wikipedia links.

Sentiment Annotation

Sentiment annotation is the tagging of emotions and opinions contained in a text. Annotators choose which tag best represents the emotion of the document.

Understanding human emotions is crucial for companies to evaluate their position in the market. Sentiment annotation helps companies to improve customer satisfaction. Customer review analysis is an example of sentiment annotation, where data labelers read reviews and determine whether they are positive, neutral, or negative.


For more in-depth knowledge on sentiment analysis, feel free to download our comprehensive whitepaper:

For more details on sentiment analysis, check our comprehensive article.

Intent annotation

For effective chatbots in customer service, it is crucial to understand the reason for the conversation. Is the customer asking for something, reporting an unpleasant experience, waiting for a response or confirmation, etc.? Data analysts classify texts into different categories, such as request, command, or confirmation to train chatbots.

How to annotate text data?

Companies need software that specializes in text annotation to apply the text annotation techniques. It is possible to outsource the process to vendors that offer open-source and closed-source text annotation tools.

Open-source text annotation tools are free, and since the code is open to anyone, it can be modified to meet your organization’s needs. Closed-source tools, on the other hand, have a team to help you set up and use the software for your business. However they charge a fee for such a service.

In-housing vs outsourcing vs crowdsourcing

In-housing, outsourcing and crowdsourcing are ways to perform the manual work of text annotation. They are associated with different costs, output quality and data security. Therefore, it is an important strategic decision for companies which method to use.

Of course, the optimal strategy will vary from organization to organization, as the conditions and needs of organizations are different. Nevertheless, the following table might be helpful for you to choose the optimal strategy. For more, you can check our article on outsourcing data labeling.

OutsourceIn-houseCrowdsource Time requiredAverageHighLow PriceAverageExpensiveCheap Quality of labelingHighHighLow SecurityAverageHighLow

Don’t forget to check our sortable/filterable list of data labeling/annotation/classification vendors list. You can also check our open-source data labeling platforms list.

You might also want to see our image and audio annotation articles to learn more about data labeling. If needed, we can introduce you to some of the best text annotation companies:

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.





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