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For the last week, about half of the SEJ Team has been in Vegas for Pubcon 2024. It was a fantastic experience filled with learning, networking, and events. This is honestly my favorite event of Pubcon week. Everyone gets a little (or a lot) dressed up and just has a good time.

This year’s event was held a Caesar’s Palace, right on the Las Vegas Strip. The event included a cocktail hour with open bar, followed by dinner, which was delicious, the awards ceremony, and then more networking.

The Photo Booth (Yes, Really)

Dinner is tasty, the open bar is amazing, the ice sculpture vodka luge is always impressive, but my favorite part of the evening is getting in the photo booth with the SEJ team.

SEJ is a fully remote team, so I truly believe this opportunity to get to know each other and be a little silly is an important part of developing a strong team dynamic.


Each year, this event is paired with Pubcon in Las Vegas, which means attendees of the US Search Awards include some of the top influencers in our industry. Before and after the event I had a great time networking and meeting people I only work with online. I also managed to score a new Marketing Nerds podcast guest, which was one of my goals for the week!

I have to admit; networking doesn’t come particularly natural to me. Luckily, last week’s podcast was on just that. Listening to Kelsey, Debbie, and Amanda’s episode on the flight over was super helpful. If you struggle to network, I highly recommend their episode titled “How to Network Like a Boss”.

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2024 US Search Awards Winners

There are dozens of categories from PPC to search to content marketing. Here is a rundown of a few of the winners.

Point It & Microsoft Store – Surprise Product Launch

Catalyst & HSBC – Driving Deposit Growth Through Search

Best Local Campaign

Wordstream & Firstline Locksmiths – Locking Up The Local Serp

Wordstream & Insightcuba – Setting Sail For New Travel Markets

Best SEO Software Suite


Best Low Budget Campaign

Bmc Software – Itil Guide SEO Campaign

Best PPC Campaign

Nebo – Nebos Gsma Mobile World Congress 2024 Paid Media Campaign

Best SEO Campaign

Go Fish Digital – Mining For Seo Wins Against The Biggest Jewelry Companies On Earth

Best Use Of Content Marketing

Go Fish Digital & 1776 – Innovation That Matters 2024 Data Campaign

Best In-house Team

Milliporesigma Digital Acquisition Marketing Team

Best Small PPC Agency

Salesx, Inc

Best Large PPC Agency

Point It

Best Small SEO Agency

Go Fish Digital

Best Large SEO Agency

Stone Temple Consulting

Young Search Professional

Erika Schmidt, Digital Strategist & PPC Warrior, Intuitive Digital

Mitch Larson, Ad Operations Analyst, Aimclear

US Search Personality

Eric Enge, President, Stone Temple Consulting

Lifetime Achievement Award

Brett Tabke

Join Us Next Time

I can’t wait for next years event. I hope you will join us if you are in Vegas for Pubcon 2023. If you have the opportunity, I would also highly recommend the UK Search Awards on November 30th. It is sure to be an awesome event!

Relationship affiliation: SEJ was a media partner of the US Search Awards, and I was asked to give my honest opinion of the event, which I have to the best of my ability.

All images besides photo booth shots were taken by the author and are used with permission. 

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Apple Announces Winners Of The 2023 Apple Design Awards At Wwdc

Image via David Yang

At WWDC this evening, Apple officially announced the winners of the Apple Design Awards for 2023. The company gives an Apple Design Award to the applications that it feels best represent its different platforms.

Apple Design Award recipients receive a pretty hefty swag bag from Apple including:

512GB iPhone XS


12.9-inch iPad Pro with Apple Pencil

Apple Watch Series 4

Maxed out MacBook Pro

Maxed out iMac Pro

Apple TV 4K

An all-aluminum trophy

Exposure in the App Store

Winners this year include a wide array of applications, ranging from puzzle games for the iPhone to powerful image editors for the iPad and much more. Here are all of the winners of this year’s Apple Design Awards, which the company says excel at design, technology, and innovation.

Ordia is a one-finger action game where you play as a new life form taking its first leaps into a strange and hazardous world.Jump, bounce, stick and slide your way through rich and vibrant environments. Guiding each creature to safety in a primordial world filled with various perils, challenges and surprises.

With 30 levels to complete, plus extra challenge modes, bonus levels and achievements to unlock Ordia is a unique and challenging game with hours of gameplay.

Bringing the legendary Moleskine notebook experience to iOS, Flow is an all-new way to create simple drawings, complex works of art, and beautiful notes all on your iPad and iPhone.

Flow has been built from the ground up with creators in mind, offering dozens of combinations for paper types, colors, and tools. And by pairing our custom drawing technology with Apple Pencil, Flow feels as responsive as drawing on real paper.

Best friends Arina and Frendt fall into a series of vibrant, dreamlike island gardens peppered with everyday objects from their childhood. Together they embark on an emotional journey that examines the significance of their friendship: the memories they’ve built, what must be let go, and what should never be left behind.

Asphalt 9: Legends features an extensive roster of real hypercars from renowned manufacturers such as Ferrari, Porsche, Lamborghini and W Motors. Pick your dream ride and race across spectacular locations around the world. Leave your limits in the dust and become a Legend of the Track!

Pixelmator Photo is a photo editor unlike any other. It features a collection of nondestructive, desktop-class color adjustments. A set of gorgeous presets inspired by analog photography. A magical Repair tool to remove unwanted objects. Full support for editing RAW images. Artificial intelligence that automatically improves photos like a pro photographer. And it’s designed exclusively for iPad, bringing the most native and intuitive editing experience imaginable.

A chilled out puzzle game to help you relax and find your groove. From the creators of the Apple Design Award winning Old Man’s Journey, a new musical puzzle game about feeling the rhythm to find the solution.

Butterfly iQ provides whole body ultrasound imaging with just one probe.

Scan – 18 clinical presets and familiar touch interactions for unprecedented ease of use.

Upload – Capture images or clips and upload to your HIPAA compliant Butterfly Cloud.

Review – Access your archives anywhere from mobile or desktop.

Thumper is rhythm violence: classic action, blistering speed, and brutal physicality. You are a space beetle. Brave the void and confront a maniacal giant head. With this special pocket edition, you can play all nine epic levels with one hand.

Hurtle forward, master new moves, and survive terrifying boss battles. Propelled by a pounding original soundtrack, you’ll feel every crushing impact. To reach synesthetic bliss, you must conquer rhythm hell.

The Future of Basketball Training is Here.

HomeCourt is a revolutionary basketball training companion. Our proprietary mobile AI technology will track, record, and provide deep analysis of all your shots and workouts using only your iPhone’s camera.

Apple Design Awards celebrate best-in-class design for apps and games

“iOS developers keep raising the bar. This year, we are especially proud to see so many apps and games putting health, fitness, creativity and exciting gameplay at the center of their app experience,” said Ron Okamoto, Apple’s vice president of Worldwide Developer Relations. “We congratulate all the Apple Design Award winners on their incredible creativity and ingenuity.”

The nine winning apps follow a tradition of delivering groundbreaking user experiences within emerging and mature categories. Past Apple Design Award winners have transformed the way people experience the world through their Apple devices. Design excellence has helped revolutionize apps such as speech translation (iTranslate Converse), illustration (Procreate), anatomical learning (Complete Anatomy) and interactive entertainment (“Florence” and “Alto’s Odyssey”).

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Who Invented The Space Suit?

Who Invented the Space Suit?

Before humankind was able to explore the sky outside of Earth’s orbit, we first had to get an understanding of what happens to our bodies once we ascend past a certain elevation. Fly too high in the sky and the human body will succumb to a lack of oxygen. And if you survive that, the colder atmosphere will surely lead to hypothermia. Believe it or not, it took the perseverance of one determined Spaniard to figure out how to work around those issues, allowing for exploring the skies at great heights.

His name was Emilio Herrera, and his motivation was not to create a suit in which he could traverse outer space. Rather, Herrera was set on building a suit that would allow him to explore the skies in a hot air balloon.

Herrera was born into a wealthy family in Granada, Spain in 1879 (via Open Mind). Drawing on inspiration from both his military father and the novels of Jules Verne, Herrera became passionate about the fields of aerostatics and aviation. He joined the army as a young adult and graduated from the Engineers Academy in Guadalajara. Herrera emphasized his studies in the field of aerostats, a more technical term for hot air balloons.

While in the Spanish army, Herrera was part of the Hot Air Balloon Unit. He participated in many successful missions over the northern part of Africa. Herrera also earned the distinction of becoming the first person to cross the Strait of Gibraltar by balloon.

Herrera wished to push balloon travel to the limit. Traveling upwards into the Stratosphere was his goal, but he knew it was one that had dire consequences for many who had attempted it before (via The Fanatic). This second layer of the Earth’s atmosphere begins nine miles above the planet’s ground level. According to NASA, it stretches to 31 miles above the Earth’s surface. Traveling at this altitude had meant death for those who tried before, prompting Herrera to invent gear to make this quest possible.

Along with a vessel that could safely rise to higher altitudes, Herrera knew he would need to make a specialized suit to protect the rider. To accomplish this, he designed a suit that had a wool layer, covering the person from head to toe in this material. As wool will absorb the liquid in the atmosphere, Herrera added a second layer made of rubber to his suit to protect the wool from moisture. A steel-threaded final layer was added, encasing the suit entirely.

Completing this suit was an aluminum helmet, complete with rebreathing apparatuses, thermometers, and microphones. The prototype was completed in 1935.

Sadly, this suit was never able to be tested. Soon after it was crafted, civil war broke out in Spain in 1936. Herrera, loyal to the Republic, fled in exile to South America. He later settled in France. During World War II, Herrera was offered money for his suit by the Nazi government, which he refused.

Herrera’s design had not gone unnoticed, but did not fall into practical use until NASA offered money for his assistance some 30 years after his first prototype was created. Herrera declined NASA’s request for help in creating a new space suit when they refused to place a Spanish Republic flag on the helmet.

Nonetheless, Herrera’s suit was the inspiration for the design of NASA’s first space-used space suit. Nearly 100 years after Herrara’s suit was first built, inspiration from his design can still be seen in astronaut gear created by space organizations of all sorts, and indeed in those space suits in active use today.

Search & Social Wants To Meet You At Pubcon

Five members of Search & Social will be in Vegas this week for Pubcon, and we are really psyched to meet SEJ readers and other people we have networked with online this year. The rest of our team will stay back and continue cranking out great content for SEJ and Internet Marketing initiatives for clients.

Which five of us are going?

Loren Baker

Loren Baker is the Founder and Editor of chúng tôi , he is also a crazy person. Recently he found out he was having a boy this April, and we are 3/5 of the way to a Search & Social basketball team. If you see him in Vegas you should really point out the size of his feet, which are pretty much the average length of snow skis.

Loren is speaking on two panels:

Social Media Measurement and Signals – 11/12, 1:30p – 2:45p

Social media is the fastest online marketing channel. Measuring those efforts is top of mind for those doing the engaging. This session will examine tools and practices for measuring results of social media marketing.

Search Bloggers: What’s Hot and Trending? – 11/12, 2:55p – 4:10p

This session is a round-table discussion featuring several high-profile bloggers and reporters of search. How can blogs maintain their momentum as newer social media come into play? The panelists in this session will look at strategies to keep your blog in the game.

Jordan Kasteler

Jordan Kasteler is the Co-Founder of Search & Social, and one of the brightest minds in the industry. He also travels with more hair products than anyone else in the industry. I am not sure there is a correlation between hair products and genius though. Jordan is looking forward to meeting with industry leaders and other attendees about our new venture, Second Step Search, a game changer in terms of internet marketing workflow and quality.

Scott Polk

Scott is the Director of Operations for Search & Social. He is also an infamous industry party boy, so he is likely the member of our team that you will see most often in Vegas next week.

Scott is speaking on a few panels:

Organic Link Building (Lunch Table) – 11/10, 12:30pm – 1:30pm

SEO Design & Organic Site Structure -11/10, 1:30am – 2:45pm

Interactive Site Reviews (Moderating) – 11/12, 1:30pm – 2:45pm

Get your Web site reviewed live by a panel of Search Engine Optimization experts in a session focused on dynamic sites. These sites often face challenges with duplicate content, customizing templates and databases, and indexing issues. Sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.

Ryan Sammy

Ryan is Search & Social’s social media analyst, and will basically be our do boy at the conference. He is a smart young kid, who has really been shining for as of late, which makes me even wonder if we should let him around the rest of the industry sharks. If you see Ryan, say high, he is a really great guy, and we are lucky to have him.

Me – Dave Snyder

I am the weakest link of the Search & Social team, BUT I am also the most attractive so I am forced to go to conferences and woo potential clients. It is not my fault I am so handsome, its a curse really.

I am speaking on:

Capitalizing on Twitter & the Microblogging Revolution – 11/10, 11:30a – 12:45p

Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this huge traffic potential is critical for social media players and those new to the space, too. This session will look at how to capitalize on social media outlets and monetize them. Our panel of Social Media Gurus will provide the ACTION steps you can take to make that happen.

Going For the Gold – Optimizing for the Social Media Pay Day – 11/11, 2:55p – 4:10p

This session will discuss the latest ways to engage social media and prove that it is a viable revenue source.

Interactive Site Reviews: Focus – Social Media – 11/11, 4:15p – 5:30p

Get your website reviewed live by a panel of Search Engine Marketing experts in a session focused on Social Media. Sites can be examined for marketing techniques, channels, links and more.

Bring your business cards to the moderator or any panelist at the beginning of the session.

Interactive Site Reviews : Focus on Organic – 11/12, 2:55p – 4:10p

Get your Web site reviewed live by a panel of Search Engine Marketing experts. Anything goes in this session, where sites can be reviewed for SEM or SEO, examined for links, content, optimization, architecture, or other areas of interest. This is a great opportunity to learn from the successes and mistakes of others. It is also a great place to ask very specific questions about your own Web site or online marketing campaign.

Bring your business cards to the moderator or any panelist at the beginning of the session.

Biography, Career, Facts, Movies, Awards

About Aamir Khan

We can catch excellence if we pursue perfection, as Mr.perfectionist Bollywood Aamir Khan, a prominent Indian actor, and filmmaker, best demonstrates. Aamir Khan is a contemporary actor who has established himself as one of the industry’s elite. He has one of the world’s largest fan bases, particularly in India, China, and Hong Kong. Khan has established himself as one of India’s most notable actors throughout his 30-year career.

Personal Biography

Real Name Mohammad Aamir Hussain Khan

Date of Birth 14 March 1965

Age 57 years old (in 2023)

Eye Colour Brown

Hair Colour Black

Home Town Mumbai, Maharashtra, India


Valuation, Hadoop, Excel, Mobile Apps, Web Development & many more.

Mothers name: Zeenat Hussain

Profession Actor and filmmaker

First Movie Yaadon ki Baaraat (Child Appearance)

Last Movie Laal Singh Chaddha

Marital Status Married

Zodiac Pisces

Spouse(past relationship) Reena Dutta(1986-2002)

Kiran Rao(2005-2024)

No of Children: 2 (first wife)

Children:1 (second wife)

Daughter: Ira Khan, Son: Junaid Khan

Son: Azad Rao

Residence Hillview Apartments, Bandra West, Mumbai

Height 5′ 6″ (1.68 m)

Weight 70 kg (154 lbs)


Indian Rupees

1862 Crore INR

Early Life

Aamir Khan was born into a family of filmmakers. As a child actor, he appeared in two minor roles. His debut film was in 1973 when he was eight years old. It was the Bollywood masala movie, Yaadon Ki Baaraat. Later, in 1983, he appeared in Madhosh where he was playing Mahendra Sandhu’s character’s younger version. Aamir joined J.B. Petit School in Mumbai for his primary education. He also went to Mumbai’s chúng tôi Anne’s School and Bombay Scottish School. Aamir had a great interest in lawn tennis and had great participated in several state championships representing his school. He has also won the Maharashtra state tennis championship.

He did not continue his education after 12th grade as they had financial troubles. “There would be at least 30 calls a day from creditors calling for their money,” he said. He also said that the school could have expelled him any day as he was failing to pay his fees.

Career Timeline

Aamir Khan has been working for more than 30 years, and during that time, the actor has given some memorable performances.

Aamir began his career at eight years old as a child artist on the show Yaadon ki Baaraat. After that, Aamir worked in Madhosh as Mahendra Sandhu’s younger counterpart.

When he was 16, Aamir Khan experimented and made Paranoia, a 40-minute silent film. Aditya Bhattacharya, his schoolmate, directed it. Aamir’s father, who is also an actor, wanted him to be a doctor or engineer. However, the movie experience brought him closer to acting, and he decided to pursue it.

Soon after, Aamir began assisting Hussain in films such as Zabardast and Manzil Manzil, as well as appearing in a few documentaries. Ketan Mehta, the director, recognized Aamir’s talent there and offered him the first movie, “Holi.” Hussain cast Aamir in “Qayamat Se Qayamat Tak” despite the audience not receiving the film well. The film was a box office success, launching Aamir’s career. After that, the actor’s career took off, and he appeared in films such as Dil, Dil Hai Ke Manta Nahin, Daulat ki Jung, Jo Jeeta Wohi Sikander, Rangeela, Raja Hindustani, Hum Hai Rahi Pyar Ke, and many more. The actor has appeared in approximately 55 films.

Transforming into Various Characters

Ghajini: The actor’s physical transformation drew attention as he gained six-pack abs! The film was a smash hit, but nobody could forget the actor’s physique.

3 Idiots: For this film, Aamir had to play a college student, so he developed a slim and lean physique.

PK: Because PK was an alien-based film, Aamir had to lose significant weight to fit the role.

Dangal: In this film, Aamir plays a retired wrestler who had to appear overweight. He gained weight for the role.

Lal Singh Chaddha: The film was an adaptation of The Forest Gump, and Aamir Khan starred as a Sardar. His transformation stunned the audience.

Interesting Facts About Aamir Khan 1. Aamir turned down the role of Sanjay Dutt’s father in “Sanju.”

Aamir Khan declined the role of Sanjay Dutt’s father in “Sanju.” Rajkumar Hirani and Aamir Khan have collaborated for quite some time. Rajkumar approached Aamir about a role in the Sanju film, but it was for Dutt Sahab. The actor loved the script and wanted to act, but he was more interested in playing Sanjay Dutt. Aamir declined the role because Ranbir Kapoor already took it

2. The very first awkward on-screen kiss 3. The weight-loss secret

Aamir Khan weighed 95 kg when he left for the United States, but he returned three weeks later weighing only 82 kg. His 6-hour workout routine, proper sleep schedule, and strict diet are the keys to his weight loss. Everyone was taken aback by his transformation.

4. Aamir runs into a fan who has progeria

Bollywood celebrities may be busy, but they always meet with their fans, especially those ill. Aamir Khan met Nihal Bitla, a teenager with Progeria. He also talked to him and made him feel good about himself. Aamir Khan is and will remain one of Bollywood’s jewels.

Movies of Aamir Khan 

Year Movie Name Character Name Box Office Collection Result

2001 Lagaan Bhuvan Latha 65.97 crore Hit

2007 Taare Zameen Par Ram Shankar Nikumbh 769.89 crores Hit

2013 Dhoom 3 Sahir Khan / Samar Khan 200 crore Hit

2024 Thugs of Hindostan Firangi Mallah 202.38 crore Flop

1995 Baazi Amar Damjee 5.09 crore Flop

2000 Mela Kishan Pyare 25 crore Flop

Awards 1. Filmfare awards

Raja Hindustani won the award for best actor in 1997.

Laagan, 2002: Best actor

Best actor rang de Basanti in 2007.

Tarare Zameen Par, best director in 2008.

2. Academy awards

Nomination for the 2002 film, Lagaan, as the best foreign language film.

3. Entertainment awards

Big Star Award for Film Actor of the Decade in 2010.


The Indian government awarded Padma Shri in 2003.

The Maharashtra government awarded the Raj Kapoor Smiriti Vishesh Gaurav Puraskar in 2009.

In 2010, the Indian government awarded the Padma Bhushan to him.

China’s government awarded him the National Treasure of India in 2023.

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Amd Vs. Intel Cpus: Who Is Winning In 2023?

Choosing between AMD and Intel for your desktop CPU goes far beyond simply reading the spec sheets. If you’re building a new PC and prefer a detailed analysis of the competition rather than offhand remarks, this guide has you covered. We shed light on the current state of the desktop CPU market and assess which manufacturer deserves your money. Besides naming the best and most outstanding performers, we help you decide which CPU is best for “you.”

Team Blue vs. Team Red: A Recap

It wasn’t long ago that Intel comfortably held the crown for the “best desktop CPU” for gaming and productivity. AMD’s offerings had the infamous reputation for running hot, performing worse, and often not being part of the consideration. But everything changed in 2023 when AMD revamped its CPU lineup with the launch of its Ryzen CPUs. Built on an entirely new architecture and offering impressive features and performance for the price, AMD shook up the CPU market in one fell swoop.

AMD was finally competing with Intel in every segment and slowly took the lead with its superior CPUs in terms of performance and power efficiency. Intel struggled with its legacy 14nm architecture for a few more years before returning with its Intel 7 (10nm) architecture in early 2023. Intel’s 12th Gen Alder Lake CPUs adopted an innovative hybrid architecture of performance and efficiency cores. This first major redesign in years saw Intel turn the tide in its favor – at least in the performance department.

With a new generation of CPUs from Intel and AMD launched in late 2023, let’s determine who comes out on top in 2023. With Intel 13th Gen and Ryzen 7000 CPUs set to lead the desktop PC market into the next era, it will be interesting to see how the AMD vs. Intel debate will turn out.

Tip: you can get more performance out of your CPU by assigning specific cores to an application.

Raptor Lake vs. Zen 4: Specs

Before comparing the latest offerings from Intel and AMD head to head, let’s compare their technical specifications.

With the specs out of the way, let’s compare each of the platforms in terms of performance, value, power consumption, features, and software stability.

Good to know: you can check your CPU temperature anytime in Windows.

Pricing and Value

Let’s start by comparing the current offerings from both Intel and AMD with regard to pricing.

Although both companies try to sell CPUs with similar performance at similar prices, some variances might sway your decision.

Intel 13th GenRetail Price ($)Intel Core i9-13900K$580Intel Core i7-13700K$417Intel Core i5-13600K$286Intel Core i5-13400$218

AMD Ryzen 7000Retail Price ($)Ryzen 9 7950X $575Ryzen 9 7900X$433Ryzen 7 7700X$338Ryzen 7 5800X3D$323Ryzen 5 7600X$241

In the high-end mainstream CPU space, the Core i9-13900K competes with the Ryzen 9 7950X. While both flagship chips are neck and neck when it comes to pricing, Intel comes out ahead in terms of performance, making the Core i9-13900K the better value CPU for both gaming and productivity users.

The other contenders in the premium lineups of both manufacturers are the Core i7-13700K and Ryzen 9 7900X. If you want top-tier performance but also want to save a few bucks, these two chips should be on your radar. Once again, Intel takes the lead here with its slightly cheaper but similarly performing Core i7-13700K, especially when you factor in the entire platform cost. After all, Intel’s 13th Gen processors are backward compatible with the cheaper DDR4 memory and the older Intel 600-series motherboards.

Image source:


In the mid-range segment, Intel’s Core i5-13600K will appeal to most mainstream users looking for a powerful CPU. AMD’s Ryzen 7 7700X disappoints, as it performs worse than the Core i5-13600K while costing more.

Coming down the product stack, things look slightly better for AMD, as the Ryzen 5 7600X performs better than the Intel Core i5-13400 but also costs more. Factoring in the platform tax to upgrade to AMD’s AM5 platform, the Core i5-13400 looks like the better choice, again handing the win to Intel.

Something to remember is the platform longevity in the case of AMD. The company intends to support its new AM5 platform until at least 2025, making future CPU upgrades easier and cheaper compared to Intel. If you’re concerned about future upgrades, you may want to go with AMD while sacrificing a bit on performance.

Also helpful: when comparing CPUs, learn whether the core count or clock speed is more important.

Performance: Gaming and Productivity

One of the biggest questions is, which are the fastest processors? Starting with gaming performance, Intel’s flagship Core i9-13900K is currently the fastest gaming CPU. It edges past AMD’s latest 7900X and 7950X in gaming tests.

Even AMD’s previous-gen Ryzen 7 5800X3D, the standout gaming chip just a few months ago, lags behind the Core i9-13900K. Taking the price of these chips into consideration may sway your decision, but if the absolute fastest gaming CPU is what you’re after, the Intel flagship is the one to get.

Image source:


Power Efficiency

AMD wins this by a landslide, thanks to its superior 5nm process node and a highly efficient Zen 4 microarchitecture. Despite the improvements made over Alder Lake, Intel’s 13th Gen processors are still hotter than the competition. While temperatures have improved over its 12th Gen chips, Intel still needs to improve its power efficiency.

Tip: if you’re suffering from high temperatures on your current CPU, check out our CPU cooling guide.

Platform Features

The choice between Intel and AMD also depends on the flexibility of features offered by each platform.

While the desktop PC industry is transitioning into the age of PCIe 5.0 SSDs and DDR5 memory, finding out which platform offers builders more choice makes sense. AMD has committed to next-gen standards with its AM5 platform, and users upgrading to a Ryzen 7000 processor will need to opt for pricier DDR5 memory and new B650 and X670 chipset motherboards.

On the other hand, Intel’s 13th Gen processors still support the older 600-series motherboards and DDR4 memory. PC builders can build with the still-capable DDR4 memory or the latest DDR5 sticks. This flexibility allows Intel to cater to many more user segments than AMD. Furthermore, the less-than-ideal performance of AMD’s Ryzen 7000 CPUs against Intel’s chips makes the jump to AM5 even less appealing.

Image source:


Something that works in favor of AMD is the longevity of its AM5 platform, allowing for easier future upgrades and making the platform cheaper in the long run. Plus, AMD doesn’t limit overclocking on its processors to only the premium chipset motherboards, something Intel is notorious for doing. On the other hand, Intel does offer more overclocking headroom once you opt for its K-series processors and Z-series motherboards.

It all comes down to what kind of a PC builder you are. If you’re someone who needs to upgrade their CPU every year or two, then AMD’s AM5 platform is the way to go. But if you’re looking at building a high-end PC that can last for three to four years, Intel is currently the best pick. For the more budget-conscious builders, the real dilemma lies between Intel’s lower-end 13th Gen chips and AMD’s Ryzen 5000 series CPUs. A Core i3-13100 or Ryzen 5600 will offer great performance at budget prices, especially compared to the latest flagships.

Image source: Newegg

Software Stability

Software stability may feel like it shouldn’t be a factor, but it is. Both AMD and Intel have had issues with their drivers and software in the past.

While AMD users have repeatedly faced faulty BIOS releases that limited CPU performance, Intel also struggled with drivers that slowed down several applications. Overall, Intel has managed to rectify issues better and faster than AMD due to its access to larger resources and industry domination, which results in many software applications being better optimized for their platforms.

Image source: Intel

AMD has managed to eliminate growing pains with its Zen architecture that persisted until Zen 4, but the company still has a long way to go to achieve a similar scale as Intel with regard to regular software optimization and driver support. Many OEMs prefer Team Blue due to the better stability offered by their chips. AMD has gained ground regarding industry optimization for its Zen architecture, and the future looks interesting as both companies duke it out.

Tip: when you understand what affects CPU performance, you can improve your processor speed and efficiency.

AMD vs. Intel: 2023 and Beyond

Neither Intel nor AMD plans to release a new generation of desktop CPUs in 2023. The choice for desktop users will be limited to the 13th Gen and Ryzen 7000 processors. We will see the next generation of desktop CPUs in 2024 in the form of Intel’s Arrow Lake and AMD’s Ryzen 8000 processors.

While Arrow Lake is rumored to be an improvement to Intel’s mobile-exclusive 14th Gen Meteor Lake CPUs that are supposed to debut in late 2023, Ryzen 8000 CPUs will be based on a whole-new Zen 5 architecture. The Zen 5 architecture is expected to resemble Intel’s current hybrid design that features performance and efficiency cores. On the Intel side, we are likely to see the first-ever chipset design in a desktop CPU with discrete compute, graphics, and I/O dies.

It’s hard to predict how both companies will fare against each other, considering these new microarchitectures. But with power efficiency being one of the core focus areas in Arrow Lake and Ryzen 8000, the differences between these platforms could shrink even further. We could see impressive performance jumps from the current-gen offerings, but choosing between Team Blue and Team Red may get more challenging in 2024.

Frequently Asked Questions Is it better to use an AMD CPU with an AMD GPU?

If you’re debating whether to buy an Intel or AMD CPU based on which graphics card you have, you can rest easy knowing that it doesn’t make much of a difference. AMD-exclusive features like Smart Access Memory (SAM) enhance gaming performance when pairing AMD CPUs and GPUs. But SAM is just a form of Resizable BAR technology that can also work with NVIDIA GPUs when paired with either Intel or AMD CPUs. Both SAM and Resizable BAR have limited support in terms of CPU and GPU models and should not be a consideration in your CPU buying decision.

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Tanveer Singh

Tanveer hunts far and wide for PC Hardware, Windows, and Gaming ideas to write about. An MBA in Marketing and the owner of a PC building business, he has written extensively on Technology, Gaming, and Marketing. When not scouring the web, he can be found binging on The Office, running for his life in GTFO, or wrecking karts in Smash Karts.

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