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Your website should be designed keeping in mind your audience and should ensure that it improves user experience.

Your website should be designed keeping in mind your audience and should ensure that it provides good user experience. There are a lot of other benefits of a good website design for both your business and your audience.

In this post, we will discuss why good website design is important from your audience’s perspective.

Brand image

Your website is a reflection of your brand and everything that it stands for. It is usually one of the first things people look at to get to know a brand and therefore helps form the first impression.

Your website design elements, like colours, fonts, images, etc. all form your brand identity. Therefore, you need to select those elements carefully and keep them consistent across your website.

Look at the screenshot of Coca Cola’s homepage, for example.

See how the brand has used the company’s distinctive red colour on a white background. Red and white are the colours of the company’s logo, packaging of their traditional coke bottles, and a lot of other brand elements. It maintains this consistency because these two distinctive colours represent the brand and people associate these with the company. 

Here are some of the web design elements that you should select carefully and then use consistently.

Colour

If you already have some brand colours that align with your logo and other brand identity elements, then you should use those on your website as well. However, if you’re starting from scratch, then you can use this study to understand colour associations.

For example, if you want to associate your brand with trust, then you should use the colour blue. And, if you want consumers to think that your brand produces high-quality products, then the colour black can help you form that image. Similarly, depending on what brand associations you want to form, you can select your brand colours.

You can then select colours that evoke certain emotions or thoughts in people. For example, blue is the colour most associated with trust and black with quality.

Layout

As a rule of thumb, keep your layout simple, clean, and designed in a way that draws attention to the most important parts.

Also, the number of menu options or the elements in a drop-down menu should be determined based on your audience preferences. You can experiment with a few different layouts and conduct split testing to understand what works best with your audience.

One of the best examples of cluttered website design and how it affects usability is shown below. The website is very difficult to navigate and the lack of a grid design makes it messy and chaotic.

Now, let’s compare it with another website with a cleaner layout to see how it could have been structured instead. This website also focuses on the products and services but has organized the various web elements well. The use of a grid format further adds structure to the page.

Fonts and typography

The general rule for selecting a font is that it should be easy-to-read and clearly visible on the background colour that you selected.

The actual selection, however, should depend on your audience. Younger people, for example, often prefer more fun and stylish fonts. Older people might prefer clean and simple ones that are easier to read.

Your font should also reflect your brand personality and whether you want to look professional or fun and youthful.

Here’s an example of a brand that does this well by their use of a creative font to reflect their own creativity.

Website accessibility

You should design your website in a way that makes it accessible to all. It will not only make the experience better for your audience but is also required by law. This means designing your website so that people with disabilities can also access it.

This is, however, easier said than done. Most website designers and agencies are not even aware of this, let alone able to design an accessible website.

So, whether you build your website yourself or use a web design agency, make sure that you design an accessible website. While this can be extremely challenging, you can make the most of solutions like accessiBe to simplify the whole process. The company provides you with a code, which you can install so your website will instantly display an accessible interface.

The accessiBe AI also scans and analyzes your website to ensure that it complies with all accessibility-related laws (ADA, WCAG, Section 508) in just 48 hours. This will help you avoid any accessibility-related lawsuits, (yes that’s a thing), and include a larger number of people in your audience.

Download our Free Resource – 10 common website customer experience mistakes

This guide reveals examples of poor website design from different sectors which are commonly seen, but best avoided.

Access the

Site navigation

One of the biggest benefits of a good website design for your audience is that it can help them navigate the site easily.

The ultimate goal of anyone visiting your website is to quickly find the information that they are looking for. And, your website design should make that process easier and help visitors navigate your website without getting lost.

The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action. A good website design should aim to provide the best user experience, which ultimately translates into conversions.

Airbnb, for example, has a very simple, yet engaging website design where you can find everything right from the homepage. Whether you want to make a booking or explore the different types of accommodations and experiences provided by Airbnb, you will find an option on the homepage.

As you scroll down the page, you will find more options to explore. From top-rated Airbnb stays to travel recommendations, you have it all.

So, if you know where you want to go, you can simply make a booking from the top of the page. If you’re just exploring your options, you can simply browse through and get inspiration for your next trip.

See how brilliant that strategy is? Airbnb does not just make it easy for people to book stays but also encourages them to plan a trip if they’re not yet sure.

And, all of that can be done right from the homepage. No messy drop-down menus, no page hierarchies, just a clean and simple all-you-need-to-know-you-find-it-here kind of design.

Conclusion

But, more importantly, it provides good user experience and helps your website visitors access and navigate your website with ease.

So, if you are looking for designers to create your website, vet them well and ensure that they are capable of designing user-friendly and accessible websites.

If you already have a website, you can always conduct a site audit and optimize it to provide a better user experience and to improve accessibility.

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Examples Of Responsive Web Design

 Planning your Responsive Web design

You will have noticed that responsive web design has become a real buzz phrase in 2013. However, responsive design is not a new concept, in fact far from it. Making something that looks great on all browsers and across all platforms should be the benchmark for all web design. Reaching that benchmark requires Designers and Developers to slightly alter their outlook on a project.

There are a number of practices you can adhere to which will help to ensure your site is viewed in the best possible light. Below are some pointers both planning and technical.

Planning your Responsive Web Design

Responsive doesn’t just mean ‘squishy’. The majority of users will view these sites on different platforms, but won’t switch between them.

Just make sure the user can view the content in the most effective way. Alternate versions of sites are just as effective as a site that re-scales.

Responsive web design takes time and thought. It requires logical planning to work out how a layout might function across desktop, phone and tablet. Often the best solution is to add in an extra element to the work process.

Creating different layouts at the design phase means any development has something to closely follow and match. Also, detailing functionality at the initial UX phase will allow you to know what is required at later stages.

Having set structures and designs before development means you have something to work towards but by no means should these be rigid. It’s what works when live that counts so be prepared to be flexible, within reason, with your designs as what works on page will not always work in situ.

Switching structures within the one site requires a catalyst and in-turn an action. The breakpoint refers to the point at which elements will be rearranged according to the device you are viewing the site through.

It’s important to realize that some elements will need to be moved when switching between say a desktop view and a smart phone.

Great Discontent showcases RWD across platforms

The Great Discontent is a good example of this feature. The pagination floats within the image area but when switched to the mobile version, the arrows move to the bottom of the page as not to obstruct the image.

Sensors

Responsive design is all based around a series of sensors, which activate different views or structures accordingly. So when planning out your site, consider these sensors in detail as they will be the difference between responsive and sluggish.

The best sensor is the user’s preference. The more you know about a user, the more tailored and responsive your site can be, in-turn making their experience better overall.

This example uses sensors to detect the time at which the user is viewing the site. The layout and styling then responds accordingly, going dark at night.

Loading techniques can also be used to respond to a user. Conditional loading queries the user’s conditions, mainly regarding screen width and resolution; then, if certain conditions are met, the appropriate content is loaded. People mainly use this technique to load responsive images and media.

For example, if the sensor indicates that the user has a small screen, then you could load an image with smaller dimensions, rather than one for larger displays, which could waste bandwidth and (depending on the user’s connection) increase loading time.

Design is about meeting a need in a way that is visually pleasing, but also that works to meet the needs of the user. This is the base motto of responsive design.

The process itself might be difficult, it might add extra expense, but considering the wide spread of different platforms people are now using to view web content, it is a must. There are now more people viewing sites on mobile devices than there are viewing on desktops so going responsive is the right choice.

Examples of responsive web design

Here are some more examples to give you some food for thought:

 Resources on Responsive Web Design

What Is The Importance Of Green Marketing? A Complete Guide

blog / Sales and Marketing Is Green Marketing Really Good for Business? If So, How?

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Green marketing is the practice of promoting products or services that are sustainable and eco-friendly. Companies that invest in green marketing benefit from increased customer loyalty and a positive brand reputation, while also helping protect the planet and contributing to a more sustainable future. But this is just the tip of the iceberg. Let’s dive deeper and understand the importance of green marketing and its impact on the world.

The Importance of Green Marketing

Green marketing helps raise awareness about environmental issues and encourages consumers to make more sustainable choices.

By promoting eco-friendly products and practices, companies can differentiate themselves from their competitors and appeal to consumers who are increasingly seeking out environmentally responsible products and services.

It can also help companies reduce their environmental impact by promoting products and practices with a lower carbon footprint or recycled materials.

Companies that are seen as environmentally responsible can benefit from increased customer loyalty and a positive brand reputation.

By embracing sustainable practices and promoting them through marketing campaigns, companies can help to drive positive change and contribute to a more sustainable future.

ALSO READ: How Green Marketing Helps Brands Build Loyalty While Saving the Planet

The Impact of Green Marketing 

The importance of green marketing is there for all to see; it refers to the practice of promoting and selling environmentally friendly products and services. There are several ways in which green marketing can have a positive impact on the world. These include:

Encouraging companies to adopt more sustainable business practices

Raising awareness among consumers about the importance of sustainability

Stimulating the development of new, more sustainable products and technologies

Helping reduce waste, pollution, and other negative impacts on the environment

Contributing to the long-term health and well-being of the planet and all of its inhabitants

Green Marketing Examples

There are many companies that understand the importance of green marketing and are taking the necessary steps toward that:

Patagonia

This clothing company has long been known for its commitment to sustainability. In addition to using eco-friendly materials in its products, the company also engages in various green marketing efforts to promote its commitment to sustainability. For example, it has launched campaigns that encourage customers to repair and reuse their clothing rather than buy new items.

The Body Shop

In addition to using natural and environmentally friendly ingredients in its products, The Body Shop also engages in a variety of green marketing initiatives. For example, it has launched campaigns to raise awareness about environmental issues such as climate change and wildlife conservation. The company also partners with various organizations to promote sustainability and social justice causes.

ALSO READ: Green is the New Cool: Why Sustainable Businesses Work

Green Marketing Practices

The following common practices highlight the importance of green marketing practices: 

Using environmentally friendly materials in products

Promoting the use of recycled or recyclable materials

Encouraging customers to repair and reuse products rather than buying new ones

Offering products that are energy-efficient or have a low carbon footprint

Promoting the use of renewable energy sources

Partnering with organizations that promote sustainability and social responsibility

Educating customers about the environmental benefits of a product or service

Using eco-friendly packaging materials

Offering products that are organic, natural, or free from harmful chemicals

Why is Green Marketing Important?

Green marketing helps companies adopt more sustainable business practices as it helps promote the environmental benefits of their products and services. Furthermore, green marketing can raise awareness among consumers about the importance of sustainability and the environmental impact of their purchasing decisions. It could encourage consumers to make more eco-friendly choices that could help reduce waste, pollution, and other negative impacts on the planet.

6 Green Marketing Ideas 1. Support Environmental Initiatives

Host a beach clean-up event in partnership with a local environmental organization to raise awareness about the importance of protecting the environment and position the company as environmentally conscious.

2. Consider Using a Bulk Email Service

Use a bulk email service to promote your company’s sustainable products or services and reduce your carbon footprint while effectively reaching a large audience.

3. Upgrade Your Equipment and Vehicles

Upgrading your equipment and vehicles reduces your organization’s carbon footprint.

4. Use Recycled Materials

Create a line of promotional products made from recycled materials and use various marketing channels to promote them and their environmental benefits.

5. Highlight That Your Company is Eco-Friendly

Create a marketing campaign that showcases your company’s eco-friendly practices and products, highlighting their environmental benefits and appealing to environmentally conscious consumers.

6. Invest in Social Media Marketing Does Green Marketing Work? Why Green Marketing is Growing

Green marketing is growing for a number of reasons, one of which is the increasing awareness and concern for environmental issues among consumers. As a result, they are more likely to seek out products and services that are environmentally friendly and sustainable. This trend has led companies to adopt more sustainable business practices and engage in green marketing in order to appeal to environmentally conscious consumers.

Another reason for the growth of green marketing is that there is increasing pressure on companies to adopt sustainable practices and reduce their environmental impact. Governments, consumers, and other stakeholders are increasingly demanding that companies be more responsible in their operations and supply chains. This has led companies to demonstrate their commitment to sustainability and differentiate themselves from their competitors.

In conclusion, green marketing is a crucial aspect of modern businesses as it helps raise awareness about environmental issues and encourages consumers to make more sustainable choices. By promoting products and practices that are eco-friendly, companies can not only reduce their own environmental impact, but also contribute to a larger societal shift toward sustainability. To learn more about green marketing, check out Emeritus’ online courses on sales and marketing. 

By Siddhesh Shinde

Write to us at [email protected]

Onedrive Gets New Interface Design On The Web

Microsoft announces interface changes for OneDrive.

The new features and improvements will be available for school and work accounts.

Some of these changes include a new “Home” page, improved navigation, organization, and file sharing.

The company isn’t saying if some of these improvements will roll out to consumers.

Microsoft unveils a revamped design interface for OneDrive on the web for school and business accounts, making navigating and organizing files and folders easier and more options to improve customization. The new experience resembles the existing interface for consumers but with some additional changes.

On the new “Home” page, the “For you” section uses AI to recommend and prioritize timely and relevant files. Also, a new context-based organization on the left navigation allows you to browse files using different views, including recent, favorites, shared, people, and meetings.

The “People” view organizes the files based on the people you are collaborating with. According to the company, sometimes users remember more the people they are working with than the file name, and this new view should make it easier to find files based on the people collaborating on the project. You can also pin people at the top of the view and review activities without opening the file.

The “Meetings” view aims to organize content based on what has been shared during meetings, including chats, notes, and loops. If you are invited to an upcoming meeting, you will even have access to the files before the meeting.

If you want to mark some files as favorites, you can now do that with the “start-tap” option. Your favorite files will appear in the “Favorites” view.

In addition, the search for OneDrive has also been updated to surface files more accurately using keywords, file types, and more, and the service will even suggest files and folders based on the search history. Even further, the “Home” page now includes filters to quickly sort Word, Excel, PowerPoint, and PDF files.

Another change that users will find in this design update is the ability to change the color of folders, which provides a visual queue to help identify the contents of folders more quickly.

The company is also improving the file-sharing experience within OneDrive across the Microsoft 365 platform. As part of the overhaul update, Microsoft is updating the sharing dialog to make it more useful while removing the clutter. Additionally, you can now add File Shortcuts links to make sharing files much easier.

These new features and changes will also become available for the Files app on Microsoft Teams since when accessing files with the collaboration service, you are technically accessing OneDrive.

Finally, OneDrive will expand the ability to open files on the web or with a desktop application. In the past, you had the option to open Office files on the web or desktop, but the option was not available for every file type. In this update, the company is adding an “Open in App” option from the context menu to open other types of files (such as “.mp4,” “.jpeg,” and “.pdf”) on the web or the desktop with the default application.

Microsoft isn’t saying exactly when these new features and changes will roll out to customers, but it’s expected that they will ship sometime this year. Although these improvements are meant for schools and businesses, it’s likely that some of these features will eventually appear for regular consumers.

The Importance Of Ces And What To Expect In 2011

The importance of CES and what to expect in 2011

Next week, over 110,000 people from all over the world will head to Las Vegas for the annual Consumer Electronics show, (CES) the largest gadget show in the US. I attended my first CES in 1976 and in those days, this show had everything from watches to refrigerators on display besides TVs, stereos and car audio systems.

Over the years this show has evolved dramatically. For about a 20 year period they even had two shows a year, including a summer show in Chicago that had a heavy focus on digital gaming systems.

But, during the heyday of the PC, and especially when PCs took aim at consumers, CES started to decline, the Chicago show was cancelled and the January show’s crowds went down. But as the PC industry changed and consumers showed strong demand, and its big show Comdex bit the dust, CES became the only serious place for vendors to show their wares. By 2002, consumer-based PCs became a real interest to CE retail buyers and industry folks.

At its height, CES drew over 140,000 to the show in January of 2008, but then the recession hit later that year and the next two shows barely hit 110,000 attendees. But even with the decline in crowds, CES still remains the most important consumer-focused gadget show in the world and has become a key place for companies to show off their new products for the coming year.

Interestingly, the timing of the show is actually problematic for a lot of vendors. In the early days of CES, the lead time for showing off a product behind the scenes and actually getting it to market was 9-12 months. So showing products in January that would be available for the holiday season made sense. This way the buyers could put their holiday orders in place at the CES show and expect them in time for the Christmas buying season. But now the cycle for showing a product to getting it to market, because of competition, has decreased dramatically and products shown at CES are now expected to be in the market no later then Q2. That means any products that will hit the market for the holidays are only shown in back room meetings now.

Another thing to keep in mind about the show is that it is sponsored by the Consumer Electronics Association. That means that this is an industry show whose sole purpose is to promote the consumer electronics industry and its members. And its HQ is based in Washington, DC so it is also a lobbying group for the interests of this industry. For example, CEA was a major champion of the analog to digital conversion, since it meant that the industry would benefit greatly because of this transition and now be able to sell millions of new digital TVs to consumers.

The hottest product this year will be tablets. We have counted at least 47 new tablets that will be introduced at CES next week. Of course, most of these will be not be from name-brand vendors and all aim to ride Apple’s iPad coattails into what is perceived to be a hot market for tablets in 2011. But some of the big players, such as Dell, RIM, Motorola, HTC and Microsoft and some of their partners will use this show to place a stake in the ground in this tablet space. And there will be extra interest in Motorola’s tablet since they have sent to the media a teaser suggesting they will have the first tablets based on Android’s Honeycomb OS, which is a version of Android optimized for tablets. Also, we believe Motorola has another product they will show off that could be groundbreaking so keep an eye on anything Motorola says, as this struggling tech giant seems to have found new life and could be one of the most powerful players in smartphones and tablets next year.

Last year’s darling of CES, eBook readers, will also be there in large numbers and in much improved designs and formats. In fact, the NOOKcolor is perhaps the most important of the recent devices since it is really a mini-tablet disguised as an eReader. Current eReaders, like Amazon’s Kindle, will still have a place in the market but I think that the NOOKcolor represents the real future of eBooks.

Since I have been to all but three CES shows since 1976, I have had a chance to see this show develop, grow and change over this time period. While its core products will still be TVs, stereos, audio and mainstream CE products, its focus on mobile computing and communications is starting to make it a most important place for anyone in the mobile space to show off their newest products. It is true that CTIA and the Mobile World Congress will still be the shows most focused on smartphones as mobile computing platforms. However, CES is starting to come into its own as a significant mobile showcase, and if it continues to make mobile products of all types a major focus, its importance as a mobile show will only grow.

What Is Involve In Cyber Law And Its Importance?

Introduction to Cyber Law

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Owing to the rapidly rising internet traffic every day, a higher number of legal concerns worldwide have emerged. Owing to the discrepancies in cyber regulations, restitution varies from fines to jail, and compliance is complex. For those using the Internet and running an online enterprise, Cyberlaw provides legal security. It is most important for Internet users to know their country’s local area and cyber law, from which they can understand what actions on the network are legal or not. They can also prohibit us from behaving without authorization.

Why Cyber Law is Important?

There are also security problems with using the Internet and even various malicious individuals who want unauthorised access to the computer device and commit future fraud.

Therefore, every rule, cyber law is created to protect internet organizations and individuals on the network form unwanted access and malicious people.

When a person commits criminal acts or breaks cyber laws, they propose to individuals or associations or take actions against them.

What is Involve in Cyber Law?

These laws concern numerous internet practices and areas for a variety of reasons. Some laws are created to define Internet and device policy within an entity, and others are developed to provide citizens with protection and harmful activity by unauthorized users.

There are different general categories under cyber legislation:

1. Scam 2. Fraud

Cyber laws are developed to deter cyber financial offences, such as identity fraud, credit card robbery and others. If a person commits some form of identity fraud, he can face confederate or State criminal charge. Strict policies to continue and protect against complaints of Internet use have been clarified in these rules.

3. Copyrighting Issues

The Internet is the center of numerous data forms and can be reached everywhere, anywhere. But it is everyone’s right to copy every other person’s content. In cyber laws, the stringent rules are established if anyone goes against copyright to protect people and corporations artistic work.

How to Protect Yourself on Internet?

Although the Internet is a resource containing numerous types of content, many hackers or non-authorized users are likely to hurt you to thief your personal information. Here are all the precautions that will assist you in keeping your personal data and computers secure using the Internet. Even if they use the kind of machine, software or operating system, all measures or recommendations can be useful for all computer users.

1. Use a Safe Password 2. E-mail is Not Encrypted

If you send sensitive information via email, unauthorized users will read or interpret it because email is not encrypted. Confidential details like debit card, credit card, address, etc., can then not be submitted via e-mail.

3. Phishing Scams

There are several phishing scams and tactics that can make the confidential information more dangerous. Therefore, all sorts of methods must be familiarized. Hackers mostly attack websites that need a login, eBay, including PayPal, Amazon, online banking, etc.

Importance of Cyber Law

Cyber regulation is established to prosecute those who carry out unlawful cyber practices.

These concerns, such as cyber abuse, assaults on another site or individual, stealing records, disturbing every enterprise’s online workflow, and other criminal activities, are necessary to be prosecuted.

When anyone violates the cyber law, it is on the grounds of the kind of cyber Law he violated, where he lives, and where he broke the law that action is taken against the individual.

The most critical thing is to prosecute or retract hackers because most cybercrimes exceed the boundary of a felony, which is not a typical crime.

Conclusion

In this article, we have seen what Cyber law is and how it helps regulate the users’ online activities.

Recommended Articles

This is a guide to Cyber Law. Here we discuss the introduction, why it is important? What is involve? How to protect yourself on the internet? Importance. You may also have a look at the following articles to learn more –

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