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Company Culture

The attitudes and behaviors governing how employees and executives engage and manage outside contractual relationships in a company

Written by

Helen Wale

Published March 1, 2023

Updated February 21, 2023

What is Company Culture?

Company culture reflects the attitudes and behaviors that govern how employees and executives engage and manage outside contractual relationships in a company. Corporate culture is typically assumed rather than explicitly stated, and it evolves gradually over time as a result of the aggregate qualities of the individuals the company recruits.

The culture of a company will be represented in its dress code, operating hours, office layout, staff incentives, turnover, recruitment selections, customer treatment, customer satisfaction, and all other aspects of operations.

A successful company must work to adopt a culture that is founded on a set of firmly regarded and broadly accepted ideas that are backed by strategies and processes. Three things happen when a company embodies a strong culture: (1) Employees understand how top-level management expects them to react to any circumstance, (2) They feel that the anticipated response is the appropriate response, and (3) They understand that they will be rewarded for embodying the company’s values.

Key Highlights

The attitudes and practices that control how workers and executives engage and manage outside contractual ties in a firm are reflected in company culture. Company culture is usually assumed rather than explicitly defined, and it evolves gradually over time as a result of the collective characteristics of the people the company hires.

A company’s culture will be reflected in its dress code, operating hours, office layout, employee incentives, turnover, recruiting selections, customer treatment, and customer satisfaction, as well as all other elements of operations.

Types of Company Culture

The four common types of company cultures include:

1. Advocacy culture 2. Clan culture

Clan cultures, sometimes known as “family cultures,” are collaborative, action-oriented, and adaptable to change. Employee happiness and work satisfaction are key goals in companies with a highly collaborative work environment. Such organizations cherish each individual and encourage employee input and openness.

3. Hierarchy culture

Companies with a hierarchical culture adhere to conventional business procedures, with a distinct line between employer and employees. They work in a risk-averse setting with well-defined procedures. Such kinds of enterprises usually adhere to a strict structure, including set business hours and/or a dress code. The emphasis is on day-to-day activities as opposed to employee interactions or feedback.

4. Market culture

Profit margins and market dominance are priorities for companies with a market culture. It is the most competitive and competitive business culture kind. They are results-driven companies that prioritize business performance and the bottom line over staff satisfaction. Such businesses are concerned with achieving targets, reaching objectives, and achieving results.

Company Culture Example: Google

An example of a company with notable company culture is Google. Google’s culture is a good example of a healthy workplace. Its personnel are given the opportunity to work with cutting-edge technology and are actively engaged in addressing the world’s major challenges through the most application of technology. The company constantly monitors employee satisfaction and contentment in addition to giving incentives such as free meals, fun activities, napping pods, and on-site physicians.

Google accommodates everything within one place – the Google Workspace – from expert stylists to gyms and swimming pools, from essential napping pods to on-site health and wellness facilities, from console games to foosball and ping pong, etc. It’s been successful in building an innovative and pleasant work environment for its employees. The tech giant promotes organizational performance and productivity and allows employees to escape uninspiring workstations or a formal corporate atmosphere.

Toxic Company Cultures

Toxic company culture includes deviant behaviors, conflict, internal strife, poor communication, power disputes, and low morale. It also does not put employee well-being first in its activities and policies. The key elements of a toxic workplace include, but may not be limited to:

High employee turnover

Notably low employee morale

Discord among employees

Lack of effective communication

Changing the Company Culture

Any organization’s culture is inextricably linked to its objectives. As a result, senior management can exert influence on the existing company culture to mold it into a more refined culture to change the directives that define it. It can be done through the following steps:

The company’s top management can revisit the organization’s core values and mission. A good corporate culture is the consequence of values that have been carefully considered and are consistently upheld. Hence, to alter the culture, the values should be revisited and redefined, where necessary.

After redefining and refining the values, the organization can begin looking at setting culture goals, which will allow for the upholding of the new values and envisaged workplace environment.

The next step for consideration when looking to alter the culture of a company is to examine the elements that make up the current company culture and determine what changes need to be addressed to accommodate the new and refined company values and culture objectives.

After considering all the key factors, the company can then begin to map out a detailed plan to allow for the alteration or improvement of the existing company culture.

Finally, the next step would be ongoing progress monitoring to ensure that the implementation of the plan towards changing the company culture is producing the desired outcomes.

Examples of changing company culture can include making changes to the office space itself (redesigning) or establishing a new work-life balance for employees and/or providing incentives for employees.

Other Company Culture Considerations

Companies play a significant role in sustaining a strong culture, beginning with recruitment processes and the selection of applicants who share the company’s belief systems and flourish in that culture. It continues to fostering alignment, training, and performance management initiatives that highlight and reaffirm the company’s values. Company culture also ensures that appropriate rewards and incentives are given to employees who fully embody the entity’s principles.

Additional Resources

Human Resource Management

Mission Statement

Objectives and Key Results (KPI)

See all management & strategy resources

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Company Culture Matters To Workers

Employees say company culture is a top priority for potential jobs, which means a positive workplace culture is more crucial than ever. 

To create a positive work culture, offer attractive benefits and perks to entice new talent and provide the right environment to keep them long term. 

While fair and competitive compensation is critical, keeping employees happy requires more than just a paycheck. 

This article is for employers looking to improve hiring and retention rates for top talent. 

Business success requires myriad elements supporting and executing a company’s mission and vision. Employees are perhaps the most vital element of a company’s operations and growth, providing a face to customers and an essential backbone supporting all its endeavors. 

Attracting and retaining top talent is a top priority for most businesses, but not every company can compete in a salary-driven contest. Fortunately, every organization can shore up its workplace culture to create a positive, supportive atmosphere that can mean as much – or more than – money. 

We’ll look at the importance of company culture in hiring and retaining excellent employees and share tips on creating a positive culture where your team will thrive. 

Did You Know?

It’s crucial to consider how job candidates will fit into your company culture. When hiring for a cultural fit, ensure your hiring materials emphasize your mission and values.

Why company culture matters

There’s been a shift away from employees accepting a less-than-stellar workplace culture even if compensation is adequate. If you want to attract and keep excellent employees, you must create and maintain a positive company culture.

Here’s why company culture matters:

Potential employees strongly consider workplace culture. A landmark 2023 Glassdoor survey that polled over 5,000 workers from the United States, United Kingdom, France and Germany found that 77 percent would “consider a company’s culture” before seeking a job there. Another 56 percent said a good workplace culture was “more important than salary” for job satisfaction. Additionally, 73 percent of respondents from four countries said they “would not apply to a company unless its values align with [their] own personal values.” 

Toxic work environments drive overall turnover. Today’s employees won’t stand for a toxic work environment. Amid the pandemic-induced Great Resignation – which saw record employment turnover – workers seemed to reevaluate their priorities. MIT Sloan research revealed that toxic work environment complaints are the No. 1 reason driving turnover in various industries, drastically overshadowing other issues. 

Younger employees are more likely to switch jobs. Lever’s 2023 Great Resignation report revealed that 65 percent of Gen Z employees are likely to stay at their jobs for less than a year and are more than twice as likely to leave their jobs in the next month. They leave jobs in droves because they’re seeking a professional fit that aligns with their desires – and they’ll take a pay cut if a job is worthwhile.

Employee retention is more challenging than ever. In the aftermath of the Great Resignation, it’s been crucial for companies to find ways to retain employees and bring in new talent. Companies view employees as investments – but employees also view their employers as an investment. Companies that prioritize flexibility and employee happiness in their cultures seem to improve retention rates and can draw new prospects. 

Did You Know?

A positive workplace culture must also have a culture of inclusion that provides a safe space for all employees and creates and encourages a sense of belonging.

How to create a positive company culture

A positive company culture is a vital element of growing your business and team. If you create a culture that offers personal and professional growth, that will attract employees that want to be challenged and invested in their jobs. 

Here’s how to build a better, more positive work culture:

Hold performance assessments to improve company culture. Performance reviews can be a chore, but they can significantly impact your team’s growth when done thoughtfully and with care. Reviewing employees’ progress and welcoming their feedback can improve relationships and boost productivity. Regular reviews can foster a company culture of support and improvement.

Conduct employee surveys to improve company culture. Proactively seeking feedback via employee surveys can help a company grow and improve while demonstrating to employees how valuable they are. Soliciting employee input gives management and owners a chance to view their organization from different perspectives. When they implement employee suggestions, everyone wins.

Flexible work schedules improve company culture. Flexible schedule options are a creative way for businesses to show employees they’re valued, even if they can’t provide a salary increase. Company cultures that accept various work schedules are more likely to appeal to new candidates. Businesses with strong post-pandemic “return to office” mandates have been met with resistance from people accustomed to working from home and benefiting from flexible work policies. 

Career development opportunities improve company culture. Organizations that encourage professional growth and offer a career trajectory tend to retain employees. When companies offer new hire training programs, mentorship programs and promotion paths, they foster a workplace culture of support and ensure better long-term employment rates.

Stress-reduction measures improve company culture. Work is often a source of stress for many employees, whether or not they love their job. Deadlines, pressure and multitasking can lead to employee burnout. If you find ways to create a stress-free work environment, you can help keep top-tier talent and appeal to excellent candidates.

Emphasizing your mission improves company culture. People want to work for companies they believe in, so it’s crucial to have a clear and defined mission statement and vision statement that jive with current employees’ and potential applicants’ views. The Glassdoor survey revealed that 66 percent of respondents said a clear mission is important for staying engaged at work. Clearly communicating your mission sets a company direction employees are happy to follow. 

Did You Know?

Workplace positivity begins with leadership. Managers can create a culture that works with honesty, transparency and unwavering support.


To improve employee well-being, help them feel energized by giving them assignments they want, foster teams with team-building exercises, and support employees’ long-term career goals.

A good company culture reaps rewards

In today’s employment climate, companies face the challenge of finding the right candidates as they expand. To attract the best talent, businesses must consider various structures, including on-site, hybrid and remote, as well as attractive employee perks like flexible schedules and paid time off. 

While everyone wants high pay, there’s a limit on what employees are willing to sacrifice to get it. A strong company culture can safeguard your business by fostering employee happiness and long-term goodwill.

What Is Semaphore? Counting, Binary Types With Example

What is Semaphore?

A semaphore either allows or disallows access to the resource, which depends on how it is set up.

In this Operating System (OS) tutorial, you will learn:

Characteristic of Semaphore

Here, are characteristic of a semaphore:

It is a mechanism that can be used to provide synchronization of tasks.

It is a low-level synchronization mechanism.

Semaphore will always hold a non-negative integer value.

Semaphore can be implemented using test operations and interrupts, which should be executed using file descriptors.

Types of Semaphores

The two common kinds of semaphores are

Counting semaphores

Binary semaphores.

Counting Semaphores

This type of Semaphore uses a count that helps task to be acquired or released numerous times. If the initial count = 0, the counting semaphore should be created in the unavailable state.

Counting Semaphores

Binary Semaphores

The binary semaphores are quite similar to counting semaphores, but their value is restricted to 0 and 1. In this type of semaphore, the wait operation works only if semaphore = 1, and the signal operation succeeds when semaphore= 0. It is easy to implement than counting semaphores.

Binary Semaphores

Example of Semaphore

The below-given program is a step by step implementation, which involves usage and declaration of semaphore.

Shared var mutex: semaphore = 1; Process i begin . . P(mutex); execute CS; V(mutex); . . End; Wait and Signal Operations in Semaphores

Wait for Operation

After the semaphore value is decreased, which becomes negative, the command is held up until the required conditions are satisfied.

Copy CodeP(S) { while (S<=0); S--; } Signal operation

This type of Semaphore operation is used to control the exit of a task from a critical section. It helps to increase the value of the argument by 1, which is denoted as V(S).

Copy CodeP(S) { S++; } Counting Semaphore vs. Binary Semaphore

Here, are some major differences between counting and binary semaphore:

Counting Semaphore Binary Semaphore

No mutual exclusion Mutual exclusion

Any integer value Value only 0 and 1

More than one slot Only one slot

Provide a set of Processes It has a mutual exclusion mechanism.

Difference between Semaphore vs. Mutex

Parameters Semaphore Mutex

Mechanism It is a type of signaling mechanism. It is a locking mechanism.

Data Type Semaphore is an integer variable. Mutex is just an object.

Modification The wait and signal operations can modify a semaphore. It is modified only by the process that may request or release a resource.

Resource management If no resource is free, then the process requires a resource that should execute wait operation. It should wait until the count of the semaphore is greater than 0. If it is locked, the process has to wait. The process should be kept in a queue. This needs to be accessed only when the mutex is unlocked.


Ownership Value can be changed by any process releasing or obtaining the resource. Object lock is released only by the process, which has obtained the lock on it.

Types Types of Semaphore are counting semaphore and binary semaphore and Mutex has no subtypes.

Operation Semaphore value is modified using wait () and signal () operation. Mutex object is locked or unlocked.

Resources Occupancy In case if the object is already locked, the process requesting resources waits and is queued by the system before lock is released.

Advantages of Semaphores

Here, are pros/benefits of using Semaphore:

It allows more than one thread to access the critical section

Semaphores are machine-independent.

Semaphores are implemented in the machine-independent code of the microkernel.

They do not allow multiple processes to enter the critical section.

As there is busy waiting in semaphore, there is never a wastage of process time and resources.

They are machine-independent, which should be run in the machine-independent code of the microkernel.

They allow flexible management of resources.

Here, are cons/drawback of semaphore

One of the biggest limitations of a semaphore is priority inversion.

The operating system has to keep track of all calls to wait and signal semaphore.

Their use is never enforced, but it is by convention only.

In order to avoid deadlocks in semaphore, the Wait and Signal operations require to be executed in the correct order.

Semaphore programming is a complicated, so there are chances of not achieving mutual exclusion.

Semaphore is more prone to programmer error.

It may cause deadlock or violation of mutual exclusion due to programmer error.


It is a mechanism that can be used to provide synchronization of tasks.

Counting semaphore uses a count that helps task to be acquired or released numerous times.

The binary semaphores are quite similar to counting semaphores, but their value is restricted to 0 and 1.

Signal semaphore operation is used to control the exit of a task from a critical section

Counting Semaphore has no mutual exclusion whereas Binary Semaphore has Mutual exclusion

Semaphore means a signaling mechanism whereas Mutex is a locking mechanism

Semaphore allows more than one thread to access the critical section

One of the biggest limitations of a semaphore is priority inversion.

Plant Tissue Culture Laboratory? What Are The Lab Requirements For Plant Tissue Culture?


Plant tissue culture is a valuable tool for plant propagation, conservation, and genetic improvement. It involves the cultivation of plant cells, tissues, and organs in vitro under sterile conditions.

The technique was first developed in the 1950s and has since then revolutionized the field of plant biology. The ability to manipulate plants at the cellular level has paved the way for genetic engineering, plant breeding, and the production of high-value plant-based products.

Plant tissue culture laboratories are specialized facilities designed to provide a controlled environment for the growth of plant tissue cultures.

The content below lists the lab requirements for plant tissue culture and the equipment needed to set up a plant tissue culture laboratory.

Plant Tissue Culture Lab Requirements

The success of plant tissue culture experiments depends largely on the quality of the lab environment. The following are the essential requirements for a plant tissue culture laboratory:


The location of the plant tissue culture laboratory is critical. The laboratory should be located in an area with minimal traffic, dust, and pollutants. The laboratory should be situated away from sources of electromagnetic interference and vibrations that could affect the growth of plant tissue cultures.

Size and Design

The size of the plant tissue culture laboratory should be proportional to the volume of tissue cultures produced. The laboratory should be designed to ensure efficient workflow and minimal contamination. The laboratory should have separate rooms for different activities such as preparation, sterilization, and culture growth. The laboratory should have proper ventilation, lighting, and temperature control.


Sterilization is a critical requirement for plant tissue culture laboratories. The laboratory should be equipped with an autoclave for the sterilization of culture media, equipment, and supplies. The laboratory should have a laminar flow hood or a biosafety cabinet for the handling of plant tissue cultures.

Culture Media

Plant tissue culture requires specific culture media to support the growth and development of plant tissues. The laboratory should be equipped with a variety of culture media, including basal media, vitamins, and plant growth regulators.


The following are the essential equipment required for a plant tissue culture laboratory:

Laminar Flow Hood/Biosafety Cabinet


Microscopes are essential for the examination of plant tissue cultures. The laboratory should have both stereo and compound microscopes for the examination of cultures at different magnifications.


An autoclave is essential for the sterilization of culture media, equipment, and supplies. The laboratory should have a large-capacity autoclave to meet the demand for sterilization.


Incubators are used to maintain the temperature and humidity required for the growth of plant tissue cultures. The laboratory should have several incubators with different temperature and humidity settings to accommodate different plant species and tissue types

Water Purification System

Water is an essential component of culture media and should be of high quality. The laboratory should have a water purification system to ensure that the water used for culture media preparation is free from contaminants.

Plant Growth Chambers

Plant growth chambers are used to provide a controlled environment for the growth of plant tissue cultures. The laboratory should have several growth chambers with different temperature, light, and humidity settings to accommodate different plant species and tissue types.

Growth Chamber Isle

pH Meter

The pH of culture media is critical for the growth and development of plant tissue cultures. The laboratory should have a pH meter to measure the pH of the culture media accurately.

Weighing Scale

A weighing scale is essential for the accurate measurement of culture media and chemicals used in plant tissue culture

Pipettes and Pipette Tips

Pipettes and pipette tips are used for the precise measurement and transfer of liquids. The laboratory should have a variety of pipettes and pipette tips of different sizes to accommodate different volumes.

Forceps and Scalpels

Forceps and scalpels are used for the manipulation of plant tissue cultures. The laboratory should have a variety of forceps and scalpels of different sizes to accommodate different tissue types.

Vials and Flasks

Forceps and scalpels are used for the manipulation of plant tissue cultures. The laboratory should have a variety of forceps and scalpels of different sizes to accommodate different tissue types.

Agarose Gel Electrophoresis System

An agarose gel electrophoresis system is used for the separation and analysis of DNA and RNA molecules. The laboratory should have an agarose gel electrophoresis system to analyze genetic material in plant tissue cultures.


A spectrophotometer is used for the quantification of DNA, RNA, and proteins in plant tissue cultures. The laboratory should have a spectrophotometer to quantify genetic material and protein in plant tissue cultures accurately.


Centrifuges are used for the separation of plant tissue cultures into different fractions. The laboratory should have a variety of centrifuges of different sizes and speeds to accommodate different tissue types and growth stages.

Freeze Dryer

A freeze dryer is used for the preservation of plant tissue cultures for long-term storage. The laboratory should have a freeze dryer to store plant tissue cultures for future use.

Safety Equipment

Safety equipment such as gloves, lab coats, and goggles are essential for the safe handling of chemicals and equipment in the laboratory. The laboratory should have an eyewash station, a fire extinguisher, and a first-aid kit in case of emergencies.


Plant tissue culture is a valuable technique for the propagation, conservation, and genetic improvement of plants. A plant tissue culture laboratory is a specialized facility designed to provide a controlled environment for the growth of plant tissue cultures. The success of plant tissue culture experiments depends largely on the quality of the lab environment and the equipment used.

The essential requirements for a plant tissue culture laboratory include a proper location, size and design, sterilization, culture media, and equipment such as a laminar flow hood, microscopes, autoclave, incubators, water purification system, plant growth chambers, pH meter, weighing scale, forceps, scalpels, vials, flasks, agarose gel electrophoresis system, spectrophotometer, centrifuges, freeze dryer, and safety equipment.

Video Connector Types, Which Is Best?

There are plenty of video connectors you can use to connect your PC to your monitor or a TV. In some cases, you may be limited by what connectors your devices share. If you have the choice, however, choosing one cable other the other can be difficult if you don’t know the difference.


VGA or Video Graphic Array, has a 15 pin design and generally uses a blue connector and two screws to ensure the connector stays attached. It was an almost universal graphics connector in the 1990s but has been obsoleted by the DVI and HDMI standards in modern devices. It may still be found on older computers and display equipment, including projectors.

VGA was an analogue standard capable of displaying a resolution of up to 2048×1536 pixels at a refresh rate of 85Hz.

Tip: The pixel measurement is the horizontal then vertical pixel count. Refresh rate is how often a full image can be transmitted per second, measured in Hz. For both of these statistics more is better, although some people may prefer sacrificing performance in one of them to increase the other.


DVI or Digital Video Interface, supports both analogue and digital signal transmission depending on which connector variant you have. There are multiple connectors using variations of pin layouts and connectors, but all of them use a standard white shroud and have a pair of screws like a VGA connector.

The DVI-D connector only supports digital signals, the DVI-A only supports analogue signals, and the DVI-I integrates both into a single connector. The DVI-D and -I variants both offer a single- and dual-link version. The single-link version supports resolutions of up to 1920×1200 at 60Hz. The dual-link version adds six extra pins and increases the maximum resolution to 2560×1600 at 60Hz.

Neither the VGA nor DVI connectors carry any audio data, which means a separate connection must be made to use speakers built into a display.


HDMI is the primary connector for most devices as of 2023. There are many different versions of the HDMI protocol, these versions need to be supported on both devices and only require a “high speed” cable. The exception to this is HDMI 2.1 standard which requires a new “Ultra High Speed” cable to achieve the full bandwidth.

The most commonly supported HDMI versions are 1.4 and 2.0. HDMI version 2.1 has been standardised but hasn’t been included in most devices as of 2023.

Resolution 1080p 4K 8K 10K

HDMI 1.4 120Hz 30Hz n/a n/a

HDMI 2.0 240Hz 60Hz n/a n/a

HDMI 2.1 240Hz 144Hz 120 120

Note: 1080p, 4K, 8K and 10K, have a resolution of 1920×1080, 3840×2160, 7680×4320, and 10240×4320 respectively.

HDMI 2.1 is only able to achieve high framerates for extreme resolutions such as 8K and 10K by using a compression algorithm and by performing chroma-subsampling. While the compression algorithm will have minimal impact of graphical fidelity, chroma-subsampling is another matter. This reduces the maximum number of colours that can be displayed which can lead to visible banding artifacts. These ultra-high resolutions, however, are unlikely to see mainstream use at viewing distances where this effect would be particularly noticeable for some time. The ultra-high resolutions are only capable of running at 100Hz without chroma-subsampling or 30Hz without compression.

Tip: A visual artifact is a visible anomaly or error in the representation of an image. In the case of banding artifacts due to chroma-subsampling, they appear as distinct banding between similar colours that should smoothly blend together.

HDMI includes support for HDR (High Dynamic Range) transmissions with version 2.0 and newer. Enabling HDR will reduce the maximum supported framerate at a given resolution or require the use of chroma-subsampling. Audio data can be transmitted through an HDMI cable at the same time as a video stream. Version 2.1 also includes support for variable refresh rate content, a useful feature for high refresh rate and resolution gaming.

Tip: Variable refresh rate, allows a graphics card to instruct a monitor to synchronise its refresh rate to the speed that the graphics card is transmitting new frames, even if this rate isn’t consistent. Variable refresh rate is used to counteract “screen-tearing”, where the monitor displays parts of two separate frames, as it was given a new frame part way through displaying the first.

One feature missing from the HDMI connector that some users may miss is any form of a locking mechanism. This makes it easier for an HDMI cable to fall or be pulled out by accident.

Display Port

Display Port is a more recent standard that is almost exclusively used by computers and computer monitors, it’s generally not seen on TVs. Unlike HDMI, the physical connector includes a locking mechanism. Variable refresh rates have been supported since version 1.2a (2013) while audio has been supported in all Display Port standards.

Most high-end computer devices now support Display Port 1.4, support for Display Port 2.0 is rare as of 2023.

Resolution 4K 8K 10K 16K

DP 1.3 120Hz 30Hz n/a n/a

DP 1.4 120Hz 60Hz n/a n/a

DP 2.0 144Hz 120Hz 60Hz 60Hz

Display Port 2.0 offers a massive performance increase over previous generations, while refresh rates for 1080p aren’t published, it can run a 4K HDR monitor at 144Hz, or three daisy-chained 4K monitors at 90Hz. Dual 8K monitors are supported up to 120Hz, with compression. A single 10K or 16K monitor can be run at 60Hz, although 16K requires compression to be enabled. None of these performance figures require chroma-subsampling to be enabled either, avoiding the subsequent reduction in image quality.

Which is best for you?

If you’re using older hardware, for example as part of a retro gaming set up, then DVI or VGA may be your best options. If you’ve got a more modern setup it’s recommended that you avoid these though and choose between HDMI and Display Port.

The primary choice between them should be based on what your hardware supports. If you’re connecting to a TV, you’ll likely need to use HDMI as Display Port is rarely supported outside of PC hardware. If you’re wanting to use high resolutions displays, especially when combined with HDR, high refresh rates, or both, it’s best to research the exact HDMI and Display Port versions your hardware supports and use that to inform your decision.

Tip: You’re not locked into using a specific cable if you decide to upgrade your graphics card or monitor at a later date. If newer hardware supports newer and better resolutions and framerates, you should re-evaluate which connector is best for you.

Alphabet: What You Need To Know About Google’S New Parent Company

Google founders name Sundar Pichai as Google CEO, create new parent company called Alphabet


What is Alphabet and what does it mean for Google as we know it? Let’s find out.

What is Alphabet?

To quote Alphabet CEO (and Google Co-Founder) Larry Page:

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead.

“Sergey and I are seriously in the business of starting new things. We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.”

What does Alphabet mean for Google as we know it?

Sergey and I have been super excited about his progress and dedication to the company. And it is clear to us and our board that it is time for Sundar to be CEO of Google. I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations … Google itself is also making all sorts of new products, and I know Sundar will always be focused on innovation—continuing to stretch boundaries.

One thing that’s not immediately apparent is whether Page will continue to lead Google’s product launches (such as Google I/O) or whether Pichai will now be the main man. With Google expected to launch its new Android M OS alongside new Nexus devices later this year, there won’t be long until we find out.

The new structure

What does the new structure mean for the other companies inside the new parent company? It’s simple really; they will have their own CEO and mission and can execute this without worrying about the other businesses. One benefit of the restructuring is that businesses such as Google and Nest Labs are ready for other people to run allowing Page and Brin to take a step back and focus on products for the future.

Look at Calico – the business focused on combating disease and extending human lifespan – and it becomes clear that this is a business with the potential to be as big as Google itself. If there’s anyone who can find a way to defy age, it’s the company that owns the world’s largest search engine and you wouldn’t bet against them taking it to the big pharmaceutical companies.

The other businesses that will also become part of Alphabet with their own leadership teams are:

Google X houses the most secret of Google’s projects – including Google ATAP – and being spun off into Alphabet allows it to focus on products for the future without worrying about the Google of the present. If you use a Google product now or in the coming years, chances are that it was developed inside the Google X labs.

Google Ventures and Google Capital are Alphabet’s two investment arms and spinning off from Google itself should make acquisitions a lot simpler as well, with less concern and stigma around data being collected and used by other Google businesses. The spin-off should also make it easy for Alphabet to buy competing businesses and possibly get around competition regulation, although this is yet to be seen.

Nest Labs has changed the way we automate mundane tasks inside our home and continues to do so. During the acquisition of Nest Labs, Google went to great lengths to confirm that Nest was not related to its search business – over fears that it would use the data in search – but the new structure of Alphabet means this is no longer a concern. Nest Labs continues to revolutionise the way we do things in our home and a focus on the future – led by current CEO Tony Fadell – could see the company deliver an integrated smart home suite.

Fiber will continue with its aim of delivering 1Gbps internet and TV services at an affordable price in a bid to shake up the market without worrying about the stigma attached to being a Google company handling customer data. Presumably Project Fi will also fall under this division although it is technically related to the core Google business as well.

Alphabet is definitely an interesting change for Google but with the giant arguably becoming too big for its own good and being stretched thin across its various businesses, the change should hopefully streamline the operations of all the companies.

Money, money, money Alphabet Soup

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