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You as a marketer may have heard that email marketing is no longer effective. For many marketing departments, this is a common worry.

In fact, 73% of millennials expect businesses to interact via email, and 40% of B2B marketers claim the email content in their newsletters is most crucial to their marketing success. I like Also, 99% of customers regularly check their email, making it the most popular way for them to receive updates from brands.

Benefits of Email Marketing Create personalized content

Sending the correct email to the right recipient at the right time is essential for an effective email marketing plan. Personalization and segmentation can help in this situation.

Collect feedback and surveys

If you want your customers to keep interacting, engaging, and making purchases from your company, maintaining the customer experience at the forefront can be quite beneficial.

It’s actually one of the greatest methods for determining your Net Promoter Score (NPS). This indicator enables you to comprehend the proportion of patrons that support and criticize the company. Develop plans for enhancing the customer experience using the information provided here.

Improving sales

Of course, email marketing is a fantastic tool for marketing, but it may also help you make more money.

In fact, 670 percent more sales were generated by marketers that deployed segmented programs, and 59% of the marketers cited email as their top source of ROI.

Also, 59% of those who responded to the study claimed that they are influenced by marketing emails when making purchases.

Campaigns for email marketing can easily incorporate messages to encourage sales from customers who are more inclined to buy since they subscribed to news and updates. Email marketing can also be used to automate some steps in your sales process. Sales are boosted as a result of this. For instance, automated messages may be sent to prospects that sales reps desire to interact with and sales decline campaigns can be automated using HubSpot’s free email marketing tools.

Communicating with your audience

It’s crucial for marketers to constantly work on their audience communication. Your audience is more likely to be devoted to your brand when they feel like they can communicate with you.

Generating traffic to the site

How do you get outstanding material out to your audience once you’ve created it? You typically email them.

Email marketing strategies increase website traffic and SEO for your website. Keep your audience interested in your website and brand.

For instance, a lot of you could have arrived at this page from a HubSpot marketing email. This is due to the fact that email is a fantastic technique to benefit your audience. We accomplish so by using email to distribute content and drive traffic.

Always include a call to action (CTA) in every email you write that contains a link to your content so that readers can visit your website.

Sending timely campaigns

A standard marketing campaign has a date and location, but planning and organizing might take months. But, you probably have no idea if the relevant audience will see your marketing materials at the appropriate time.

Email marketing, on the other hand, requires less time to prepare, so you have more time to build a comprehensive campaign. Make sure your email is received by your audience at the appropriate time.

You can send content at the appropriate time, for instance, by segmenting your audience.

Reach out to the right people at the right time

The correct clients must be reached during the proper time for a marketing campaign to be successful. People frequently check their email, making it simple to contact them with email marketing. Any marketing campaign’s success can be increased by having access to it at all times on a variety of devices. This entails frequently speaking to a captive audience and being recalled.

Produce cost-effective campaigns

The cost of photography, site fees, printing, mailing, placement, etc., is one example of a cost that is not incurred. Just a copywriter and a graphic designer are all you need (if you are not utilizing stock images). This may also be a team player.

Moreover, email campaign creation is quick. You can build an email in a day if you’d like. Compared to the time it requires to create a direct marketing or print campaign, this is significantly more cost-effective.

Having a forum for self-promotion

Sometimes it can be awkward to self-promote in places where prospects haven’t necessarily opted-in to receive updates about your business. However, self-promotion is one of the best ways to attain customers. If you can’t promote yourself and sell your company, no one will buy from you.

With email marketing campaigns, you’ll always have an avenue to promote yourself, especially since customers opted-in. You can send emails about new products, features, benefits, or new content. Since customers want to hear from you, this self-promotion isn’t unwanted or disruptive.

Own your media and contact lists

Where potential customers may not want to receive notifications about your firm, self-promotion might be challenging. But, one of the most effective ways to draw clients is through self-promotion. Nobody will buy from you if you can’t market your business and yourself.


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What Are The Benefits Of Angular Development

There is an extremely popular tool for software development these days, and it is called Angular. It was released in 2010 and has managed to become one of the most recognizable names on the market. Furthermore, Angular is the second only to jQuery. But why this framework is one of the web developers` favorites?

Why Do They Prefer Angular?

If you decide to hire Angular developer, you need a great company that can offer professionals who are experienced enough to know the framework inside out. The thing is that it obtains a few great features, and here are the highly significant ones:

Component-based architecture. When utilizing this framework to develop web, it is easy to build what you need due to its architecture. Angular arranges the platform`s user interface into compounds that are logical and do not depend on one another. These parts are, in turn, structured as a tree where every item is hierarchized. Professionals are able to check even the tiniest pieces of the app easily and quickly, owing to the independence of the service`s compounds.

Modular structure. This framework obtains this kind of structure, and its task is to organize the app code into various modules. Thanks to this, everything is neatly structured so that it is possible to segregate the overall features.

Dependency injection.  It happens to be a design pattern where dependency is supplied by one piece on another. Thanks to this feature, the performance of the created app is enhanced.

Angular Universal. Utilizing this feature, experienced professionals can render their app the server-side, which is great when it comes to the platform`s SEO performance improvement.

Declarative UI. Using this framework, developers do not have to utilize JavaScript to interpret the UI because they can always make use of HTML for this purpose.

Angular CLI. This feature is nothing but Command Line Interface, which is another significant strength of this framework. Processes, such as configuration and application initialization, are automated with the help of Angular CLI. In virtue of such automation, the process of web creation is simple, while the code quality is better.

Ivy Renderer. It is an important engine responsible for the translation of the code from TypeScript to JavaScript so that any browser could understand these instructions.

Angular Material. The software development tool recognized how helpful Google design instructions are, so Angular has been improved and updated with these compounds. The outcome is that web developers can access a wonderful UI solution to make a comprehensive UI.

Support and accurate documentation from Google. This company has claimed that it is going to support Angular, which means that the service is going to be stable. Google also provides the community with accurate documentation that explains how to apply different tools to tackle problems and create functionalities.


Angular has become an amazing service when it comes to creating applications. The framework has managed to bring its features and functions to perfection; consequently, many web developers prefer it. That is why you should hire mobile app developers who know what Angular is about and are able to make the most of it.

Mariusz Gradon

This post is written by one of our guest contributors. They are tech lover and sharing their thoughts on tech innovation with readers around the world. Their passion for content, SEO optimization, and writing developed following every personal blog’s growth, and inspired there to pursue a career in content.

6 Simple Email Marketing Tips: Are You On The Money?

People who buy products marketed to them via email spend a whopping 138% more than people outside the email marketing campaign.

With figures like that, email is a channel your business can’t afford to ignore.

So why is email marketing so valuable? It’s because your subscribers want to hear from you. They’ve signed on the dotted line, metaphorically speaking. They’re a warm lead, ready and primed to buy what you’re selling. Most people check their inbox multiple times a day (if you’re anything like me, ‘multiple’ doesn’t even do it justice) and they trust you enough to let you in.

Don’t break that trust, and you could be making some serious money from email marketing.

Here are six tips to make sure your email marketing is on the money.

1. A Strong Subject Line is Everything

The cardinal rule of all marketing: if they don’t see it, they can’t buy it.  You could compose the best email in the whole world, but if your subject line doesn’t get their attention you’re heading straight to spam. Do not pass go. Do not collect £200.

I could write a whole piece about optimizing your subject lines, and there’s no shortage of research on the subject, but I’ll summarize:

Keep it Short: 6-10 word subject lines have the highest open rate, so don’t ramble.

Choose your words carefully: If it sounds like sales rhetoric, bin it.

Personalise: Personalized subject lines get up to 41.8% more opens so use merge tags to add personal touches.

Be Benefit Orientated: A pro tip from copywriters everywhere: focus on the benefits. Why should your prospect open your email? What do they stand to gain?

Don’t SHOUT: Caps can be used to some effect very occasionally, but on the whole stick to sentence case or Title Case. No one likes being shouted at, especially not from the comfort of their own inbox.

The subject line is often a critical component to increasing open rates, but if you want to really hone in on boosting your opens, then this post on seven valuable email marketing strategies will benefit you.

2. Work on Your CTA

A marketing email without a call-to-action is just an email. If you don’t tell your prospects what action you’d like them to take, they probably won’t take any.

Here’s a great example from Vistaprint:

3. Leverage Transactional Emails

If you’re not using transactional emails as an upsell and cross-sell opportunity, you’re missing a trick.

Transactional emails are the email you get to confirm you’ve done something, triggered by an action you’ve taken such as inputting your address, purchasing something or setting up an account. Transactional emails have a 4 to 8 times higher open rate than other emails, so they’re a valuable opportunity you shouldn’t be wasting.

Here’s an example from Harvard Business Review after I signed up recently:

They’re ticking all the boxes with this message. Notice how they immediately confirm my registration, as well as reminding me why I registered in the first place – re-emphasising the benefits to make me feel good about signing up.

Then they capitalize on these emotions by offering me a time-sensitive saving of 20% if I go a step further and subscribe.

Email marketing best practice from HBR – they’re doing everything right.

4. Personalization is Key

Personalization is when you send targeted, specific content tailored to your subscribers. For example, you might personalize based on purchase history, subscription preferences, location, or interests. It makes people feel like you’re talking to them personally, which makes your emails harder to ignore.

Personalized emails can incentivize subscribers to buy, upsell to current customers, and reactivate dormant subscribers.

Back in the day, personalized email meant sending emails one-by-one, but that isn’t the case. Today, email marketing software can segment your email lists and automate most of your campaigns, all with minimal effort.

Everything comes down to how much data you can collect about subscribers, and how well you segment your lists.

That’s how transactional emails work too – consumer behavior triggers an email, or a series of emails, specifically designed to appeal to and convert customers at that stage in the funnel.

5. Think Mobile

Up to 70% of emails are read on mobile. If your emails aren’t responsive, you’re losing out on a lot of potential custom.

Focus on keeping your emails short and sweet, as well as checking to ensure your images load. There’s nothing worse than working hard to create a compelling, converting email only to discover after you’ve sent it that it looks horrendous on mobile.

The things to look for are:

Length: Long text and mobiles don’t go well together. It’s like Mark Twain says – “I didn’t have time to write a short letter, so I wrote a long one”. Writing shorter is more difficult – it demands clarity, precision, and flair. Go back to basics and highlight the core benefit of your email, and work your copy around that.

Images: Images are the most obvious way an email goes wrong on mobile. Not loading, not displaying properly, displaying HUGE and sending the text all over the place. Sort it out.

Most email platforms will show you exactly how your email will look on mobile, but if not, you could simply try sending it to yourself and see how it looks!

6. Split Test EVERYTHING

As with everything marketing, different things work better for different people, different audiences and different products. These tips are all generally accepted email marketing wisdom, but testing is the best way to refine your own unique campaign.

Split testing, if you’re not familiar with it, sounds more complicated than it actually is. It simply means splitting off a small proportion of your audience and sending different versions of your campaign out to different segments. You can test how well each version does, and then use the highest performing campaign across your whole audience.

Only change one variable at a time to isolate the specific cause of the high-performance (or low performance – you can use split-testing to troubleshoot too).

You can test any element of your email – from CTA to subject line, images to headline, offers to layouts, and through a process of elimination you’ll work out what the perfect email composition is.

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What Are The Best Algorithm Tips For Digital Marketing?

At first, algorithms were used in manufacturing processes or as tools for market information. But in the modern world, when commerce and technology are pervasive, we may perform predictive analyses using the characteristics we want or already have. Algorithms can be employed in the field of digital marketing to manage customers and effectively offer the appropriate material to them.

A customer’s habits, actions, interests, and experience data must form the foundation of an algorithm for it to be effective. With this, you can choose who receives what depending on factors like hobbies, age, and domicile. The term for this is audience segmentation.

Algorithms are predetermined sets of instructions needed to carry out certain tasks. Algorithms are simply sets of instructions. Our daily activities include things like cleaning the bathroom and baking desserts.

Importance of Algorithms in Digital Marketing

Tell me about social media algorithms first, though. This is a method of relevance-sorting posts in a user’s feed. Content is prioritized according to its potential and relevancy, yes. Many social media networks exhibit diverse behaviors from algorithms. Yet they do share something. These systems populate your feed with posts from chosen accounts. Marketers have long faced difficulties with algorithms. Everyone does not want irrelevant stuff to surface in their feeds, though, given the deluge of social media content. Understanding how social media algorithms operate is an art that we have already mastered.

Algorithms and Social Platforms

When it concerns social networking sites, most people are familiar with algorithms. An algorithm chooses the posts that will show up in your feed. Social media algorithms discover your interests and suggest users and accounts for you to connect with.

The parameters for each social media platform’s algorithms vary slightly. Engagement is the key to using Instagram. This implies that the wider your reach, the more interaction your account receives.

Facebook communicates with you through your close friends. Based on your preferences, this circle enlarges to display pertinent information.

Twitter displays the most recent news in your feed based on your location and interests. TikTok is dedicated to sounds, hashtags, and hobbies. LinkedIn investigates relationships, relevance, and engagement potential.

Algorithms for Digital Marketers

Many online platforms, including Google, place an emphasis on user-friendliness that motivates users and web designers to produce relevant and high-quality material. Online algorithms enable users to engage with customers in a more personal way by ranking material and people. Marketers are beginning to take use of these algorithms to build their brands and enhance their offerings.

Based on your online activity, each social media network has its own algorithm that it employs to display information. As a result, there is no one online marketing strategy that works for everyone.

The A* search method, which aids in locating the fastest route to a specific location, is another helpful application for efficient time management. Knowing what needs to be done first will help you complete the task more quickly.

Examples of Best Algorithms Instagram

Of all social media platforms, Instagram does have the highest rate of engagement, and its algorithms make sure that the content that has received the most likes is shown. This algorithm’s prioritization of posts from accounts that people routinely and consistently interact with is another aspect.

The more recent your post is, the more likely it is that other people will recommend it. Engage with followers within the first hour of uploading if you want your material on Instagram to get seen.

Google Ads Pinterest

Original, recent, and fresh pins are required, as well as high-quality photographs. A maximum of fifty pieces of content can be scheduled by digital marketers each day.


LinkedIn is a popular and effective marketing platform among B2B marketers. LinkedIn gives material from individuals who post frequently and with whom it has already interacted more priority. The platform gives native content, such as text postings, videos, and photographs with text, priority over information on company pages.


More issues and more fixes. In the field of marketing, excellent solutions are becoming more prevalent. The technology that supports algorithms makes our work considerably simpler and more efficient. We must remember that humanity deserves to value such a valuable tool, nevertheless.

Instead of becoming overwhelmed by the always-altering social media platform algorithms, marketers must learn how to benefit from improvements. A stronger digital approach increases brand recognition and customer loyalty, resulting in increased sales. Sales are directly affected by the use of digital marketing effectively.

10 Benefits Of Completing A Digital Marketing Training Program

blog / Digital Marketing 10 Reasons Why Digital Marketing Training Will Benefit Your Career

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The world of digital marketing is constantly changing, with new technologies and trends emerging at incredible speed. As we stand on the cusp of Web 3.0, it has become more crucial than ever to stay ahead of the curve in this dynamic field. So whether you are a digital marketing pro or just starting, the key to success in this field is continuous learning and upskilling through digital marketing training. However, with the plethora of online digital marketing courses, it can be overwhelming to determine which program is the right fit. This ultimate guide to digital marketing training has that covered!

What are the Benefits of Digital Marketing Training? 1. Staying Ahead of the Curve

With the ever-evolving nature of digital marketing, staying updated with the latest developments is highly critical. Digital marketing training also ensures that professionals and beginners are equipped with current industry knowledge, keeping them at the forefront of the field.    

2. Expanded Knowledge and Skill Set 

Digital marketing training offers a comprehensive knowledge base across various crucial aspects of the field, such as Search Engine Optimization (SEO), content creation, and data analytics. Thus, learning a diverse range of sought-after skills essential for success in the digital marketing industry is possible.

3. Expert Understanding of Metrics 

The marketing training program offers a comprehensive curriculum that delves into the intricacies of metrics, equipping learners with the skills to analyze data, optimize campaigns, measure Returns on Investment (ROI), and make well-informed decisions for effective marketing strategies.

4. Long-Term Career Growth   5. Growing Demand for Digital Marketing Professionals 6. Vast Career Opportunities 

The field of digital marketing offers a wide range of career paths to explore. It could be working in a specialized area such as email marketing or wanting to become a digital marketing strategist; the skills gained through training can provide professionals with diverse career options.     

7. Job Perks and Entrepreneurship 

In addition to excellent career opportunities, digital marketing training can open doors to more attractive perks, such as competitive salaries, abundant freelance opportunities, and a chance to unleash creativity. Furthermore, after upskilling, marketers can work for themselves and establish their digital brand, product, or service.

8. Work-Life Balance 

Digital marketing offers the flexibility to work on one’s terms. So whether it is freelancing, working remotely, or pursuing a traditional employment setting, the digital nature of this field also allows professionals to work from anywhere in the world. 

9. Quick Entry Into the Field 

Whether starting out in the field or transitioning to a new role, digital marketing training enables you to kickstart your career immediately. The practical skills acquired during the training can also be applied immediately, allowing one to impact the industry when professionals begin their journey.   

10. Personal Development 

The knowledge and expertise gained through the training empower one to become a more confident and versatile marketer, driving personal development forward.

ALSO READ: How to Build a Successful Career in Digital Marketing

How to Choose the Right Digital Marketing Training Program?  Step 1: Determine Goals

First, start by clarifying the goals for undertaking digital marketing training. Additionally, identify gaps in your understanding and pinpoint the specific skills or concepts that must be focused on. With the objectives and skill level identified, set learning goals that align with them. 

Step 2: Evaluate the Course Curriculum 

Thoroughly examine the course curriculum to understand better the topics covered, learning objectives, and teaching methods employed. Also, ensure that the digital marketing training provides a comprehensive and up-to-date approach. 

Step 3: Research Instructors and University

Look for instructors who have expertise in the field of digital marketing. Consider their background, credentials, and also their industry experience. Always go for a reputed school if the program fits your budget.

Step 4: Learning Material and Format  

Online courses provide a variety of formats, including video lectures, assignments, and supplementary reading materials. Therefore, it is important to search for courses that offer a range of formats that align with one’s preferred learning style.

Step 5: Industry Relevance 

Digital marketing is a rapidly evolving field, so ensuring that the training program covers the latest techniques and tools used in the industry is crucial. 

Step 6: Course Duration 

Assess if the course aligns with the schedule and enables self-paced learning. Additionally, consider the time commitment required and the flexibility of the course structure.   

Step 7: Certification

While optional, certifications can enhance one’s credibility in digital marketing. Thus, verify if the course provides a recognized certification or credential upon completion.

Step 8: Course Support

Lastly, check the level of support offered by the course. This may include access to instructors, mentors, or a community of learners. Good support can also significantly enhance the learning experience and also help overcome challenges that may arise throughout the course.

ALSO READ: Top 10 Hireable Skills to Gain From a Digital Marketing Course Online

What is the Cost of Digital Marketing Training? 

The cost of digital marketing training can vary depending on the length of the program, the format, and the provider. Here is a general range of the cost breakdown of digital marketing programs:

Short-Term Courses (1–3 months)

The short-term courses typically range between $250 to $2,000.

Medium-Term Courses (3–6 months)

The cost of these courses typically falls within the range of $2,000 to $7,000.

Long-Term Courses (6+ months)

Long-term digital marketing courses usually have a broader range in terms of cost, typically spanning from $5,000 to $30,000.

Emeritus currently offers digital marketing courses ranging from five weeks to 12 months. These courses are taught by world-renowned university and industry experts, and they are available in various price ranges to accommodate different budgets. 

It is also important to note that these are just general ranges, and the actual cost of a digital marketing training program may vary. Thus, it is always a good idea to research and compare different programs before deciding. 

How to Evaluate the Effectiveness of Digital Marketing Training?

There are a number of ways to evaluate how effective digital marketing training can be. Here are a few tips: 

Set clear goals to keep track of progress. 

Work on a real-world project and implement what you’ve learned. This will help solidify knowledge and gain confidence in one’s abilities.

Evaluate whether the training covered the industry’s best practices and emerging trends. 

Get feedback from instructors or peers. Ask them what they think of your work and areas for improvement.

ALSO READ: Tips for Learning Online: Top 7 Best Strategies to Help You Succeed 

Why Emeritus is the One-Stop Solution for Online Digital Marketing Programs

By Krati Joshi

Write to us at [email protected]

What Is Coding? 5 Surprising Benefits Of Knowing

Coding allows binary to communicate with English or the language displayed on your website. Some programs will help you create a website without any coding knowledge. Knowing how to code can help speed up your website and increase your SEO benefits.

You can Get A Better Job Without Obtaining Another Degree

Coders can make more money and be respected more. You will improve your problem-solving skills as you learn how to identify problems in binary code that slow down or slow down the loading time of your website.

You may not know everything about coding, just like wine or chocolate. You won’t know the right questions until you get into it. You may find challenges that are specific to your industry and you can solve them as you build your skills. You can find a job that suits your skills and help make the website easier to use and more user-friendly for employers who don’t require them.

Many older workers want to save money for retirement. It can be very beneficial for your brain to learn code in your later years. This will also help you build your second career. You know how to pay attention to details and focus your attention when you are working on numbers. This is the ideal place to learn code.

It is Possible to Increase Your Brain Power and Creativity

Coders are naturally problem solvers. It takes focus to be able to spot problems in a string or binary code. This requires that you can identify potential problems and fix them before moving on.

The introduction to Python course focuses on breaking down complex problems into manageable chunks that can be easily solved. Start learning coding by starting with simple projects that will allow you to understand the basics of coding and what it looks like on the screen.

You can Work From Anywhere

Recent events have shown us that a great job does not have to be restricted to one place, one state, or one country. To learn how to code, you will need a powerful computer. To be able to work remotely, you will need an internet connection. You will need shelter, clothing, and food.

Consider your long-term financial goals. You can move to a smaller city if you have always wanted to own a house. You can boost your savings by combining small-town bills with big-city wages.

You can travel the world if you want to be a freelance programmer. You can work remotely on projects that are specific to your skills. You can increase your fees by becoming a problem solver and emergency repair specialist.

If you are interested, you may also be able to start your own business. You can code websites and apps that you can manage for the long term, or make a profit. You may find that you enjoy working alone and prefer starting projects. You can find a niche, create the tool, then sell it.

Fun is Having to Solve Problems

If we have the right attitude, coding can be viewed as a puzzle. Games and puzzles are both fun. If you’re a DIY person, it is the best way to learn about programming. Start a website and play with it until it breaks. Then, fix it to make it more understandable.

Coding is very Logical

Coding is all about numbers. The numbers must be correct for the loop, link, or presentation to work. It is amazing to be able to look at a webpage and make the necessary changes, then see the result on the page refresh.

To learn to code, you must:

Reduce problems into manageable pieces

Take a fresh look at problems

Don’t see errors as failures.

The website will function correctly if the code is correct. The website will not function properly if the code is incorrect. Your brain will go through the simple “if/then” process when learning to code. This will help you improve your problem-solving skills as well as your ability to solve other problems.

It doesn’t matter what language you choose to learn to code. Learning how binary code works will benefit your brain, bank account, and future. You can gain geographic freedom and have the money to build your business or purchase a dream home. Begin by looking at the page sources for simple websites. Learn coding basics. Dig in!

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