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The finest organizations and those that aim to be the best differ significantly in important ways. We can learn from the top-performing companies’ recruitment of a new generation of C-level personnel. That’s true, the top-ranking human resources manager is no longer the one in charge of paperwork and minor difficulties. Now, more companies are discovering the value and necessity of a qualified CHRO to manage the entire human resource component of an organization.

Consideration should be given to executive salaries, succession planning, and public relations management. They might “alter the game” for a company. A successful CHRO must be aware of the duties and obligations he or she has towards an organization since these roles and responsibilities could make the organization or break it.

Here are the top 6 most desirable traits of a CHRO. 1.A Smart Strategist

A CHRO must first and foremost perform the task that all C-level executives are expected to excel at developing strategies. He or she must be able to think strategically, act strategically, and predict how present actions will affect the future. The most fundamental yet challenging task that a CHRO must be able to complete to establish his or her value is this one.

2.Knowing Exactly How to Communicate

A superb CHRO must be able to articulate the benefits of the human resources division to the company. The usefulness of a CHRO is frequently overlooked by other C-suites and the board of directors. This is true, but not necessarily because of a flawed perspective that “cannot be corrected.” A successful CHRO would be able to compete with any other C-Suite executive and demonstrate the value of the position by actively participating in and contributing to the achievement of corporate goals and by making sure everyone is aware of how they did it.

3.Business Focus

The business side of human resources is the focus of a good CHRO. A CHRO should fill the gap between these two distinct elements of the organization. It is crucial to consider how human resources might affect the business, such as how tools and trends in human resources can be used to make sure the organization is reaching its needs and expectations. A strong CHRO will be interested in the business’s operations from a global viewpoint, not only from the standpoint of a single discipline (i.e., training, compliance, or recruitment). To find out how he or she may contribute to results, he or she will pose insightful inquiries.

4.Understands Different Elements of The Business

A leader in human resources must be an outstanding manager of people. A top-level human resources leader, nevertheless, would also be knowledgeable about the organization’s other departments, including sales, marketing, finance, and operations. This equips a CHRO with solid knowledge, experience, and insight and enables him or her to develop innovative plans that, seen from a wider angle, achieve the objectives of the firm. For instance, it’s important to examine talent management tactics from all perspectives, not just the HR officers. This necessary experience is naturally rooted inadequate experience and cooperatively working with other C-Suite level officers (after a certain period).

5.Global Experience

As they all claim, the market is becoming more and more international. In contrast to the past, a highly varied workforce now exists around the world thanks to immigration and technology. Only via foreign and worldwide experience can one effectively gain intercultural communication skills, tolerance, and diversity management. The HR executive will be able to manage a diverse staff more successfully the more adept they are in this area. By increasing the company’s talent pool, enhancing employee morale, and enhancing the company’s reputation, diversity can be a key factor in the success of the business.

6.Change the Driver

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4 Productivity Applications That Make Smartphones Better For Business

As the “bring your own device” (BYOD) movement gains steam, employees need the right gadgets to deliver optimal performance without desk restrictions. Not only is it important to stay connected, but having secure mobile devices on-the-go is a must. Missing an important call or email could mean missing out on business. Those moments before a 10-hour international flight are vital when important business matters require immediate response. In a recent PEW Research Center study, approximately 88 percent of smartphone owners report using email on their mobile device at least once over the course of a one-week period. This statistic demonstrates that – whether for personal or professional use – email is the most used mobile application. Furthermore, this research confirms why staying connected is vital.

Mobile devices need to elevate the productivity factor by unleashing a wealth of applications that unbox the office. Can your business really say goodbye to the cords, the desktop, the widescreen monitors? Yes, with the right mobile device, employees can have every tool they’ve grown fond of in their cubicles consolidated to a compact gadget that fits in a back pocket.

The next big thing for business, the Samsung Galaxy S® 6, couples multiple layers of defense-grade protection through Samsung Knox™ security with the powerful productivity of Microsoft Office to truly protect a user when working from almost anywhere. Crafted with applications that are designed to optimize work experiences with greater efficiency, it’s no wonder why Forbes has praised the device as a contender for one of the best smartphones of 2024. The Galaxy S 6 is more than just a visual stunner, but a functional necessity in today’s “always on” BYOD business landscape.

The Mobile Office

A global partnership between Samsung and Microsoft positions all Office programs to soon appear on future Android devices. This has been noticeably introduced on the Galaxy S 6, which comes preloaded with Microsoft Office Mobile. With the purchase of one Knox user license, companies can install the full suite of Microsoft Office 365 on up to 15 devices. Enterprises can choose the right Microsoft Office 365 bundle – Office 365 Business, Office 365 Business Premium, or Office 365 Enterprise Edition – that suits their business needs. If needed, a setup support team is also available to guide customers through step-by-step installation and maintenance.

File storage space is a must for any traditional or mobile workspace. On the Galaxy S 6, Office 365 includes all Office programs with the file storage space totaling 1 terabyte.

Cloud Convenience

Trusted Security for the Unboxed Office

For businesses dealing with sensitive information and resources, bundling Office 365 with Knox provides an additional layer of protection for users with security from the hardware level to the application level. Samsung Knox and Microsoft Office 365 allow users to work anywhere while separating business and personal data. Whether the device is used for business or personal, the security of sensitive company information and files won’t be compromised on the business workspace.

Better Business Communication

With WebEx and Box, documents can be shared during meetings all through the same device, the Galaxy S 6. An enterprise can exceed client demands while driving opportunity creation with intuitive workflow solutions. Offering business-ready applications that are enabled out-of-the-box only allow enterprises to enhance productivity.

Keep employees on the cusp of innovation and power your business with the superior performance of a mobile device crafted for the future. The Galaxy S 6 features applications that enhance employee output that will get you ready for the unexpected with business-class technology that’s designed for everyone. The next big thing for business is here.

To learn more about Microsoft productivity coupled with Samsung secure mobility for your enterprise, visit our resource center.

Top Traits Of An Effective Marketing Leader

4 behaviours that set top-performing marketers apart

Earlier this year the Harvard Business Review published a research paper that set out the top behaviors of the most successful CEOs. With many business leaders failing in their roles (from 2000 to 2013 25% of the Fortune 500 chief executives who left their firms were forced out) the authors conducted a study based on research conducted over 10 years with a database of 17,000 C-suite executives – including more than 2,000 CEOs – which covers all major industry sectors and a full range of company sizes.

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Within this post, I would like to highlight each of the behaviours that set successful CEOs apart and illustrate with examples how they can also apply to marketing leaders more specifically.

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The four behaviours

As the original HBR article explains, the behaviours identified sound deceptively simple, however, the key is to practice them with disciplined consistency, which happens to be a challenge for many leaders:

1. Deciding with speed and conviction

Effective leaders do not necessarily make great decisions all the time. Instead, they recognize that a wrong decision may be better than no decision at all and are therefore capable of making decisions earlier, faster and with conviction, often against a backdrop of incomplete information. This is something Amazon’s Jeff Bezos singled out in his 2024 letter to shareholders:

“If you wait for 90%, in most cases, you’re probably being slow.”

Marketing leaders are faced with many important decisions on an almost daily basis that have the potential to impact brand and business performance. Sometimes the data we receive as marketers is inconclusive and contradictory, offering no clear case to go one way or another. However whilst we may want to get to the ‘perfect’ answer, in reality, this is rarely possible and therefore judging the right amount of time to assess options and then move on to make a quick decision is crucial.

Consider framing decisions by asking yourself two questions:

What’s the impact if I get it wrong?

How much will it hold other things up if I don’t move on this?

2. Engage for impact

Once a clear course of action has been set it’s essential to get buy-in from key stakeholders. Strong alignment across the board is a top trait of effective leaders and involves an astute understanding of others’ needs and motivations and engaging others around a common goal.

Bringing others with you is particularly important for marketers, especially those in more technical roles and disciplines. SEO, for example, is a process typically managed by marketing and yet may impact different areas of a business, including public relations, ecommerce, sales and consumer affairs. However, everyone may not agree on your SEO plan, especially if it affects their department directly (e.g. an off-page strategy involving influencer outreach, something PR may typically manage).

An effective leader recognizes that whilst not all decisions will be popular, the key is to gain support by instilling confidence that their plan will lead to a successful outcome and benefit everyone overall. Conflict management and the ability to tackle difficult situations positively are therefore important skills to master.

3. Adaptiveness

The HBR study found that CEOs who excel at adapting are 6.7 times more likely to succeed and points to the aftermath of Brexit and the 2024 US presidential election as events that showed how certain leaders were able to adjust to a rapidly changing environment.

Effective marketing leaders understand that to drive meaningful digital transformation at scale, businesses and brands must be open to change and a long-term perspective, all of which will enable marketers to optimise digital media activation, create first-class experiences and develop learning across the organization. Much of this will be dependent on each organization’s stage in the digital transformation journey:

4. Reliability

The ability to deliver results reliably over time is a trait admired by both senior leaders and employees alike, with predictability and a steady hand being preferred to dazzling one-off successes.

Whilst reliability may not sound like the most exciting of characteristics, the ability to deliver consistently over time is a very difficult skill to master, which explains why this is cited as possibly the most powerful of the four essential CEO behaviours in the original HBR study.

A key practice here is about setting realistic expectations early in a role and spending time understanding the situational environment. Form a marketing perspective this will involve evaluating all elements of the marketing mix as well as the company or brand’s plans, budgets, and forecasts. Assessing the business landscape and gaining a clear idea of key stakeholder and customer expectations (see stakeholder analysis above) will enable you to align these with your own point of view of what’s realistic.

Strong organization skills is linked to reliability and good leaders establish effective business management systems, including:

Clear cadence of meetings with relevant stakeholders

Dashboard of meaningful metrics, updated regularly to reflect marketing performance

Strong team of individuals, each excelling in their specific areas of expertise


There is not ‘perfect mix’ of the four behaviours and every marketing leader will need to dial up certain traits depending on his or her specific situational context. For example, those working in a fast-moving, entrepreneurial environment such as a startup or small business, will need to excel at adapting proactively, whilst those working in more stable, corporate organizations may need a stronger emphasis on engaging for impact where stakeholder alignment is much more crucial to success.

Nevertheless, although other qualities including integrity, work ethic, compassion, and confidence are all very important, as the HRB study has shown good leaders who focus on these four essential behaviours are much more likely to be chosen for leadership roles and ultimately succeed in their position.

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Top 5 Points That Make The Kirin 9000 Soc Special

1. 15.3 billion transistors – the pinnacle of Kirin

2. The world’s first 5G mobile SoC using a 5nm process

The progress of the 5nm process allows the same size chip to accommodate more transistors. This often represents an improvement in the energy efficiency ratio of the chip. You may be surprised to see that we list the Kirin 9000 as the first 5nm SoC. You are probably asking yourself, “what about the Bionic A14?”. Well, the Bionic A14 comes with a Qualcomm X55 modem this technically means that it is not a standalone 5G chip.

3. CPU, GPU & NPU upgrades – Performance far exceeds the competition products

First off, this chip comes with the highest frequency and architecture with 8-cores. The clock speed reaches 3.13GHz, which is 10% faster than competing products. For the GPU, it is the industry’s first 24-core GPU (Mali-G78). Its performance exceeds the competition product by 52%. 

The Dimensity 1000+, which can already play large-scale games, is a 9-core Mali-G77 GPU. This is why the graphics processing capability of Kirin 9000 exceeds that of mainstream competitors by 52%.

The NPU uses a dual-core + micro-core architecture, and the AI ​​​​benchmark 4.0 ETH running score is as high as 148,008 points, which is 2.4 times the performance of competing products.

At the same time, compared with competing products, Kirin 9000 has a better energy efficiency ratio, in which CPU energy efficiency is 25% higher, GPU energy efficiency is 50% higher, and NPU energy efficiency is 150% higher. The figures are considerable.

4.  5G super uplink speed is impressive

Other manufacturers only launched the first generation of 5G flagship mobile phones not long ago. However, Huawei already has three generations of 5G mobile phones. This makes Huawei more trusted when it comes to 5G. The company has made all the necessary mistakes in its first two generations. Now, it is offering the best there is. Its current uplink rate is intimidating. Huawei’s uplink rate is 5 times that of competing products while the downlink rate is twice that of competing products.

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5. Huawei’s ISP – performance greatly improves relative to the previous generation

The Kirin 9000 comes with ISP6.0. Relative to the previous generation, it has a 50% increase in throughput and a 48% increase in video noise reduction.

“We pursue speed and never stop.” Yu Chengdong used this sentence to connect the past and the future when talking about the chip hardware parameter summary and the software optimization transition. This is also an appropriate summary of the development history of HiSilicon Kirin.

Kirin 9000 offers the most powerful performance so far. It also represents the peak of Chinese smartphone SoC design.

Kirin 9000 had a lot of obstacles to cross

In August of this year, Yu Chengdong announced that the US’s chip supply ban on Huawei comes into effect on September 15. The Kirin 9000 5G SoC on the Huawei Mate40 series will be out of stock soon and its inventory is small. The American ban is one of the major problems of the Kirin 9000 SoC.

There is no clear official data on how much Kirin 9000 chips are in stock. According to media reports, Huawei has placed an order for 15 million Kirin 9000s to TSMC, but due to limited production time, the order has not been completed. The final output is about 8.8 million.

With reference to the shipment volume of the Huawei Mate 30 series, since its launch in September last year, its global shipments exceeded 7 million units within 60 days of its launch. The industry chain reveals that the shipment volume had exceeded 12 million units by the end of last year. It is not difficult to understand why Yu Chengdong said the “inventory is very small”.

Huawei did not invest so much in the semiconductor industry

It is a pity that in terms of semiconductor manufacturing, Huawei’s investment is very insignificant. As a result, Huawei can not manufacture its chips without the approval of the U.S. However, Huawei made a huge investment in chip design. As Yu Chengdong said, Huawei has indeed made huge investments in chips and has indeed achieved a leading position.

As early as 2004, He Tingbo, the current president of Huawei HiSilicon, received a scary order from Ren Zhengfei: “I will give you 400 million U.S. dollars in annual research and development costs, and I will give you 20,000 people. You must stand up and appropriately reduce American dependence”.

Today, HiSilicon has actually become a representative of China’s independent chip design. Its fields include mobile chips, 5G communication chips, AI chips, server chips, and other special chips.

Huawei’s efforts in chips have indeed allowed it to survive last year when ARM stopped all business dealings with Huawei and its affiliates. Its mastery of relevant core technologies and complete intellectual property rights have given Huawei the ability to independently develop ARM processors.

So, why can’t Huawei’s flagship smartphone business survive this ban?

The reason is that Huawei is good at chip design, not chip manufacturing.

The semiconductor is a very large industry. At present, not many companies can master the entire chain. This includes chip design, manufacturing, packaging, and testing. Of course, a single company will not want to be involved in all these stages because each stage requires huge capital investment.

In fact, apart from Samsung, current smartphone manufacturers do not have the ability to manufacture chips. Huawei, Qualcomm, and Apple are all good with chip design. Their chip manufacturing is done by TSMC.

The problem for Huawei is that American technology accounts for a high proportion of the production process. For the 14nm and 7nm process, American technology accounts for more than 15%. Under the US chip ban, TSMC did not have the initiative to freely choose customers. This is also the reason why Huawei was blocked from producing chips for its backstage.

So, is there no chip manufacturer in my country that has independent intellectual property rights and can produce chips for Huawei? Not really.

However, without American technology, there are chip manufacturers that can ake 28nm and 14nm chips. Nevertheless, these are not enough, the current mainstream chips have entered the 5nm stage.


No doubt, the Kirin 9000 SoC is a few miles ahead of the competition. The company put in a lot of work on this one. However, we will have to wait for the Mate 40 series to reach users’ hands to truly ascertain its performance. It is unfortunate to see that the Kirin 9000 SoC is a dead-end for Kirin chips.

The situation is quite difficult for Huawei presently. However, its response to the entire fiasco suggests that it is committed to continuing technological innovation.

11 Small Things That Make A Big Difference To Customers

It can feel like a constant uphill battle to both attract new customers and keep the current ones happy. There’s only so much time in a day to interact, and so many new features you can roll out.

However, we’re all just human. We polled a group of entrepreneurs from Young Entrepreneur Council about the small, surprising ways to make a big difference to your repeat customers. Their best answers are below.

Offering Thought Leadership

– Doreen Bloch, Poshly Inc.

Checking In

Our customers really appreciate how often we reach out to them, whether it’s a phone call or an in-person meeting. When we have an ongoing project with a client, we make sure to check in and touch base at least once a week.

– Simon Casuto, eLearning Mind

Remembering Their Tendencies

One surprising way to delight repeat customers is to remember their day-to-day tendencies. From specific protocol to ideal working hours, keeping in mind a client’s personal preferences shows that you not only appreciate the relationship, but you are actively working to make their day-to-day experience with you easier.

– Kim Kaupe, ZinePak

Sending Them Anniversary or Milestone Gifts

When clients get an unannounced flower arrangement because it’s our working-relationship anniversary with them, they are stunned. Plus, it reminds them that we appreciate our ongoing relationship.

– Beck Bamberger, BAM Communications

Asking Them for Help

– Alisha Navarro, 2 Hounds Design

Remembering Small Details

Remembering small details is often overlooked, but can make a huge impact on repeat customers. Whether it’s their anniversary, their child’s name or remembering their last purchase or upcoming annual trade show — knowing and bringing up unexpected things makes a huge impact on their perception of how much you care about them and their business.

– Angela Harless, AcrobatAnt

Showing You’re Willing to Go Above & Beyond

We keep our clients’ best interests in mind at all times, and this has served us really well over the years. If we don’t think something is a good idea, we tell the client. This also means coming up with new ideas. If you think something will do well for a particular client, let him know. This tells the client that you are always looking for opportunities that might help him.

– Justin Beegel, Infographic World, Inc.

Targeting Your Email


We use a tool called Retention Grid to measure customer activity for the purpose of increasing repeat purchases. The Grid measures the length of time from a purchase as well as the number of purchases they made. Each customer segment of The Grid has their own monthly email marketing strategy. We’ve seen incredible results by targeting our emails and not treating each customer the same.

– Brett Farmiloe, Markitors

Explaining Challenges the Business is Facing

Asking for customers’ opinions on specific issues related to their customer type has helped us in terms of humanizing the business while helping building a different relationship with our business beyond just customer. I think it elevates people’s connection with our company and has been the source of new ideas and initiatives from customers.

– Kofi Kankam,

Responding Quickly

Being “on” all the time is super important to me. I love to respond to customers when they don’t think I will. It could be after hours or on the weekend and they’ll get my response. It not only makes them feel important, it shows that I’m willing to take our relationship where others won’t. They’ll remember that and you’ll see more business because of it.

– Mark Samuel, Fitmark

Making Communication More Personal

As easy as technology has made communication, I always marvel at how powerful one phone call, handwritten letter, or visit can be. Of all the options available to me, I’ll take a personal meeting or chat over anything else to increase the likelihood of a customer coming back for more business.

– Brennan White, Cortex

Featured Image: Sergey Peterman via Shutterstock

Top 10 Seo Mistakes Affiliates Make

Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction.

Yet it’s also painfully clear that many affiliate marketers are missing out on substantial, sustainable growth by ignoring SEO – or making mistakes that hurt the effectiveness of their affiliate campaigns.

With their help, I’ve compiled this list of the top 10 SEO mistakes affiliates make.

Mistake #1: Focusing on Keywords Instead of Solutions

A lot of affiliate sites plug keywords onto their landing pages without pausing to think about how their products benefit their customers. Riemer said this is the number 1 faux pas most affiliates make.

“The biggest mistake I see SEO wise is that they focus on keywords and not providing solutions,” Riemer said. “Keywords are important because they are what have traffic, so use them as a base, but create solutions where your affiliate relationships will provide value and help solve a problem.”

Riemer illustrates with an example:

“If you have a hardware or home repair site, don’t optimize for sub-pumps and drywall. Instead, optimize for how to fix a hole in drywall and incorporate the products in. With the sub-pump, think about the tools and the parts you’ll need to successfully solve the issue and use affiliate links for them.”

Bottom line: Don’t just list your product’s bells and whistles or rely too much on keywords. Show your potential customers how much better their life is going to be after they buy your product.

Mistake #2: Relying on Affiliate Marketing as Your Only Revenue Stream

Another common mistake affiliates make is treating affiliate marketing as a business model instead of a revenue channel, according to Polk.

“There is nothing wrong with self-labeling yourself as an affiliate — just do not treat your business in this manner,” Polk said. “Affiliate marketing is a revenue channel, if it’s the only channel you are using to monetize your traffic, then you may be doing it wrong.”

Bottom line: Diversify your revenue channels and don’t put all your eggs in the “affiliate marketing” basket.

Mistake #3: Not Producing Original Content

“A real site has real value and unique content for your visitors,” Polk said. “Why would a search engine want to rank your site over a vendor or the originator of the content? Answer: they generally do not. Yes, there are examples of sites that do rank, but the vast majority of sites that duplicate content do not rank well. You have to add value in order for the search engine to want to rank your site.”

Bottom line: Turn your affiliate site into a hub of useful information that will help it earn organic backlinks and keep customers coming back for more information as they conduct research.

Mistake #4: Forgetting to Delete Inactive Plugins and Themes

You need to be extra careful today about cybersecurity and customer privacy, which means one of the worst mistakes you could make is forgetting to delete inactive themes and plugins.

If you’re like most people, you probably don’t update inactive themes sitting idly on your site. You also might not bother to delete them. Unfortunately, this poses a significant threat to your cybersecurity.

So make sure you’re regularly combing your website for suspicious code, updating everything you use to the latest versions, and removing any inactive themes and plugins ASAP.

Bottom line: Make sure all of your themes and plugins are always up to date, and if you’re not using certain themes and plugins, delete them and make sure they’re gone.

Mistake #5: Missing or Duplicating Meta Descriptions

Here’s a simple recommendation that a lot of affiliate sites are missing out on: ensure your listings’ titles and meta descriptions are relevant and unique. These appear as snippets in the SERPs and go a long way toward setting you apart from your competitors.

If you don’t have the resources to write unique descriptions for every one of your products, here’s a simple hack: upload the first paragraph of each page. It may not be perfect or optimized, but it’s better than nothing.

You can also use popular plugins like Yoast SEO (the best WordPress plugin for basic on-site SEO) to create custom templates for your meta descriptions, which makes the whole process a lot easier, or you can try out a plugin that automatically generates meta descriptions, such as SmartCrawl.

Bottom line: Differentiating your products with unique meta descriptions will help your affiliate pages rise through SERPs and sets you apart from your competitors.

Mistake #6: Ignoring Mobile Optimization

Most affiliate sites look awful on mobile devices. This is unfortunate because they’re missing out on a huge opportunity to possibly edge out big brands in mobile SERPs.

“As far as mobile and SEO go, the biggest issues are site speed, especially because of images, plugins that aren’t being used and also forgetting to include ways to get to your website or landing page from an AMP version,” Riemer explained. “If you’re an affiliate and you’re competing against huge brands, they often have red tape which prevents them from using proper image sizes, and they can have tons of excessive scripts weighing their sites down. By creating a faster experience that also provides value, you may be able to outrank them because of their red tape.”

Bottom line: Prioritize mobile optimization. This is especially true since Google is switching to mobile-first indexing.

Mistake #7: Using Free Web Hosting Solutions

Riemer and Polk are generally in favor of WPEngine as a hosting solution, but they warn against free solutions.

“Do not use Wix or Squarespace or any other free web hosting solutions – this is not how you build a real site or business,” Polk said. “These services can change their TOS or even go out of business. You do not own the site design or architecture, and you have less control over elements that will assist with rankings. Own your site, content, and data – always.”

Bottom line: Affiliates need to treat hosting solutions seriously. Cheaping out on a hosting solution could compromise your control over your site – or, worse, endanger your customers.

Mistake #8: Highly-Irrelevant Backlinks

Backlinks are the bread and butter of affiliate sites, but irrelevant backlinks are liable to get you in trouble with Google – they may even be considered link schemes, which will do more harm than good.

The best way to avoid this? Ensure that your affiliate pages all add significant value to anyone who lands on them.

Try to get your affiliate links hosted on sites with a modicum of authority. You can use SEO tools to judge the quality of your backlinks and identify those that might be devaluing your affiliate site.

Bottom line: When reaching out to sites to host affiliate links make sure they’re relevant to your niche.

Mistake #9: Undefined Canonicals

Using canonical URLs will help you improve link and ranking signals for your content. It also makes life easier for your customers by syndicating your content which makes navigation simple and intuitive.

Check out the Google Search Console page for more information on using canonical URLs.

Bottom line: Canonical URLs are key for good content management on your affiliate site and improve your ranking signals.

Mistake #10: Pretending SEO Best Practices Don’t Apply to Affiliate SEO

You don’t get to ignore common SEO mistakes on your affiliate site. Broken links, 404 errors, duplicate content, thin content, and too many redirects are all issues that need to be weeded out.

Download a comprehensive suite of SEO tools that can check your site health for you. This will help you find and eliminate errors that impact your crawlability such as broken links, while also identifying and problematic content you need to correct.

SEO is a lot of work, but the rewards are well worth it — not only will you clean up your site internally, but you’ll also improve your crawl budget, make navigation easier for your customers, and possibly improve your site speed in the process!

“SEO for affiliates is not different than for a merchant or any other site,” Polk reminds us. “The search engines do not care – your site is valued on what you provide your users.”

Bottom line: Affiliate sites need SEO just as badly as other websites, so don’t neglect regular site maintenance and clean-up.


Don’t underestimate the impact SEO will have on affiliate marketing in the long run.

Avoid More Common SEO Mistakes:

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