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The Google AdSense team reached out via Twitter for feedback about the kinds of things AdSense publishers wanted help with.

Top AdSense Publisher Concerns

It’s understandable why AdSense would reach out. Google’s official AdSense forums and Facebook page are dominated by three questions:

Why was my AdSense account disabled?

Why hasn’t my account been approved yet?

How do I contact customer support? (presumably to ask one of the two above questions)

If you want to understand the mind of the typical AdSense publisher, one of the best sources is the WebmasterWorld AdSense community. I am a moderator of the WebmasterWorld AdSense community so perhaps my opinion may be biased. .

Top AdSense Publisher Concerns

The following is a list of top concerns that AdSense publishers have. They are listed in no particular order.

1. AdBlockers and AdSense Revenues 2. AdSense Monetization and AMP

One of the biggest fears of transitioning to AMP is of declining AdSense revenues. According to WebmasterWorld forum members, AdSense revenues have been in a freefall for years. Publishers are naturally wary of making a bad situation worse.

3. Better Communication Between AdWords and AdSense

There seems to be a disconnect between what happens between the AdWords and AdSense teams at Google. What happens on the AdWords side will affect publishers on the AdSense side. Publishers are asking for better communication from Google to Publishers about the impact of changes from AdWords on AdSense.

In a discussion in the AdSense forum from April 2023, many AdSense publishers had never heard of the Brand Safety update.

It may be helpful if the AdSense support team needs to communicate what’s coming down the line from the AdWords side and share with publishers discuss how it might impact them on the AdSense side.

4. Improved Coordination Between Google Play and AdSense

Another example is an apparent disconnect between the AdSense teams and the Google Play team. Software is available that will create apps that will frame a website, any website. That way, a website can be promoted as an app on the Google Play store.

What is happening is that people are using the software to display content that belongs to other publishers and monetizing that content with Ad Mob.

Does that violate AdSense policies? This is an example of a disconnect between the AdSense team and other teams at Google. Web publishers would appreciate seeing Google AdSense address this concern. 

5. Focus on Helping Publishers Make More Money

What publishers may find useful is content that is frank about how a new feature will help a publisher make more money. A majority of discussions in an AdSense community are about how to make more money or the fear of losing money (which is still about making more money).

It may sound crass to focus on making money. But making money (and lots of it) is what the AdSense program is all about for publishers. 

How does a new feature help an AdSense publisher make more money? how to make more money.

Was this new sensitive topic category created to placate publishers? How does it help publishers make more money? Is there an official AdSense post about it?

AdSense Publishers Responds via Twitter

Most of the responses to the AdSense tweet were fairly repetitive and of little use to the greater publisher community. However there were a few responses worth noting:

Google AdSense’s Official Request for Comment

Read the AdSense tweet and publisher responses here. Do you have a concern? Voice it, ask your question and with a little luck maybe Google will answer your question with an official video.

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Google Print Halted Amid Publisher Copyright Concerns

Google Print Halted Amid Publisher Copyright Concerns

Google Print, Google’s ambitious drive to scan the text of all books and make those books available to Google searchers worldwide, has run into a lot of flak from various publishers and has stopped its scanning of copyrighted books. Google announced their change of plans Thursday on the Google Blog and that Google Print will continue its pause of scanning copyrighted material until November.

Adam Smith, Google Print’s Product Manager writes “We think most publishers and authors will choose to participate in the publisher program in order to introduce their work to countless readers around the world. But we know that not everyone agrees, and we want to do our best to respect their views too. So now, any and all copyright holders – both Google Print partners and non-partners – can tell us which books they’d prefer that we not scan if we find them in a library. To allow plenty of time to review these new options, we won’t scan any in-copyright books from now until this November.”

Simply stated, Google is asking publishers to “opt-out” of the Google Print program during the next 3 months if the publishers do not want their books indexed in Google Print. Interesting tactic, especially since the whole idea behind copyrighting is to be legally opted out of anyone copying your works – even Google. Brad Hill of The Unofficial Google Blog explains “Gracious as this gesture might be, it makes Google appear to be completely unaware of how copyright works. Copyright is the opting out of allowing others to make copies. Nothing more is needed. The responsibility for not copying lies with Google. Exemptions and licenses to copy are granted upon request on an opt-in basis. It’s inconceivable that Google is unaware of this, so the real message from Google is this: ‘We’re going to copy the damn books unless you stop us.’”

Google’s new opt-out approach is addressing the concerns of publishers while it is possibly covering Google’s potential legal problems with the Google Print program. “We think most publishers and authors will choose to participate in the publisher program in order (to) introduce their work to countless readers around the world,” Smith added on the Google Blog, “But we know that not everyone agrees, and we want to do our best to respect their views too.”

Patricia Schroeder, President and CEO of the Association of American Publishers rebutts “Google’s announcement does nothing to relieve the publishing industry’s concerns. Google’s procedure shifts the responsibility for preventing infringement to the copyright owner rather than the user, turning every principle of copyright law on its ear.”

“Many AAP members have partnered with Google in its Print for Publishers Program, allowing selected titles to be digitized and searchable on a limited basis pursuant to licenses or permission from publishers. We were confident that by working together, Google and publishers could have produced a system that would work for everyone, and regret that Google has decided not to work with us on our alternative proposal,” Mrs. Schroeder added.

Top 5 Concerns For Big Data In 2023

In today’s world where the IT sector is booming, data is an aspect of research that is flourishing the most, yet is facing setbacks in terms of the value it offers to the people. The quantity of data that is produced every day, at every minute by people and machines makes it extremely difficult to save, analyze, manage and finally utilize it. Hence, the development and evolution of various kinds of tools for data analysis have helped immensely with the handling of customer data. According to research, almost 90% of  big data was produced in just the last couple of years. Apps are being developed and used to improve the service levels, utility and customer support, etc. The

Different Sources of Data

It is anyway a challenge to manage the large number of sources that produce data, let alone dealing with the amount and volume of data and speed at which it is being produced. The data originates from the organization’s internal sources like marketing, finance, etc. and the external sources like social media. This, in turn, makes the data extremely diverse and voluminous. It is anyway difficult to manage and optimize the use of this produced data irrespective of the expensive tools and varied methods and processes.  

Quality of Data Storage

With the fast-growing pace of various companies and organizations, the growth of the produced quantity of data is rapidly increasing too. It is hence becoming a huge challenge to store this data. Multiple options called data lakes or warehouses are being used to gather, store and process huge amounts of data that is unstructured, in its original format. The challenge nonetheless occurs when data lakes or warehouses try to merge this unstructured data from dissimilar sources. This is when the error occurs. Missing data, Inconsistent or unstructured data, logic conflicts, duplicates, etc. are all results of poor quality of data storage.  

Improved Quality of Data Analysis

The large sum of data produced by companies and organizations are used to come to the best probable solutions, hence obviously the data that they use must be correct and accurate in all probability, otherwise as a result, wrong decisions would be taken, which would ultimately snowball into being harmful to the future working and success of the company. This dependency on the data analysis makes it extremely important to maintain the quality of the analysis. It needs a lot of resources and people with the proper talent and proficiency in order to make sure that the information that is provided by the data produced is accurate. This process is, however, an expensive affair and is immensely time-consuming.  

People who Comprehend Big Data Analysis

It is extremely important to analyze the data that is being produced in huge amounts in order to make complete use of it. Hence, the need for data analysts and scientists arises, for the storage and optimum use of quality data. It is also important for a data scientist to have the required skills that are as varied as the job is. But, the number of people pursuing the job of a data scientist is very less as compared to the amount of data that is being produced every day. This is another major challenge that is faced by most organizations.  

Privacy and Security of the Big Data

#Asktheadsenseguy Google Adsense Policies & Reinstatement

Hello, AdSense publishers and partners! In this article, I’ll answer your questions relating to the proper use of AdSense ad implementations and content. I’ll also provide some basic tips and links to best practices.

Editor Note: Want to learn more from John? Attend SEJ Summit NYC Nov. 2 to see him live and ask him more questions about AdSense.

(Q) AdSense policies can sometimes seem arbitrary. Can you shed any light on what drives these policies and how they get reviewed?

(A) The policies are certainly not arbitrary. The policies are put in place after careful consideration, and they are applied evenly across our network.

We have policies that have been in place for a long time, with very little, if any, changes. We are always reviewing our policies, but major updates do not occur very often.

You can view revenue share details in your account:

Sign in to your AdSense account.

In the “Account information” section, you’ll see each revenue share displayed next to “Active products.”

(Q)  How do I get my domain reinstated after a disablement?

To do so, please contact us only through our appeal form.

Once we receive your appeal, we’ll do our best to inform you quickly and will proceed with appropriate action as necessary. Please understand, however, that there is no guarantee that your account will be reinstated.

Once we’ve reached a decision on your appeal, further appeals may not be considered, and you might not receive any further communication from us.

(Q) I make very short videos on YouTube less than 10 seconds long. I am wondering if my videos were at least 60-70 seconds, would the ad revenue be much more if the content was pretty much the same?

(A)  The overall goal should always be to strive to make high-quality content that is engaging and of interest to your users; this will likely mean videos longer than 10 seconds. High-quality content helps improve the popularity of your videos.

We love your feedback and look forward to continuing this dialog. Keep the questions coming!


Sign up for Google AdSense

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Linux Concerns: Convenience Vs. Security

Ask why you should use Linux, and inevitably someone will claim that it is more secure than Windows, and doesn’t need anti-virus protection, either.

Such claims sound like a wish-fulfillment, promising computing without the precautions that that have become routine in the last two decades. The only trouble is, they are half-truths at best. Like any operating system, Linux is only as secure as you make it — and the current trend is to choose convenience over security.

Once upon a recent time, Linux was more secure than it is today. Only the root user could mount external device, and in many distributions new users were automatically assigned a few groups that limited the hardware they could access. Distributions followed the principle of least privilege (aka least access), under which users, applications, and devices receive only the access to the system that they absolutely require.

Applying least privilege makes for a securer system, which is where Linux gained its reputation. However, a secure system is often an inconvenient system, and hopes of desktop domination put pressure on distributions to match the convenience of Windows. The problem was not so much that increased popularity encourages the writing of viruses and malware as that the hope of popularity encouraged the relaxation of security standards in dozens of little ways.

A few changes had mixed results. For example, the rise of Ubuntu introduced the use of sudo, which helps to reduce the amount of time that the root user is loged in. But, as implemented, it can make possible the control of a system from multiple accounts, which means that Ubuntu simultaneously increases and decreases security. More often, though, the changes were in the name of being as convenient as Window, with the cumulative effect.

Many of these relaxations were minor in themselves, such as allowing anyone to reboot the system or burn a DVD or to install extensions to software like Firefox or Vim for their personal use. However, the cumulative effect is that Linux’s reputation for security is less true today for most distributions. While complete control of the system is still likely to involve social engineering — that is, deceiving a user — personal accounts today are easier than ever to compromise.

Mobile and Cloud Compromises

In the last few years, the preference for convenience has accelerated even more with the rise of mobile devices and cloud services.

You might imagine that Android, being a Linux derivative, is secure, but as phones and tablets are shipped, nothing could be farther from the truth. Most mobile devices ship with so little security that it takes hours of work to set up the basics. Even then, between the free services that come with the device and the apps that you install, you can quickly have two dozen outsider organizations with access to your device.

The overwhelming majority of these outsiders are benign, of course. To think otherwise would be paranoid. Yet the fact remains that they are strangers, and you have absolutely no idea of how well they secure the data that they store or their access to your device. From a security perspective, the arrangement is simply not a good idea. The difference is that when you follow basic security steps, you know your system is as trustworthy as you can make it, while on a mobile device, you simply have to trust that a stranger is doing their best for you.

Put in those terms, common modern practice sounds as naive as it actually is. Yet, with the rise of Chromebooks, the triumph of convenience goes one step further. Instead of checking for malware yourself, you are invited to trust the manufacturer to scan your system for you — a useful convenience, so long as the manufacturer never hires a careless or a malicious employee.

The point is, when you allow a service to access your system, you can have no idea who you are giving access to. But the convenience is so great that few of us stop to imagine the tradeoffs that can be involved, even with the best of intentions on both sides.

The High-Wire Act

Realizing the extent of convenience’s victory over security, you can easily become paranoid — all the more so because your reaction is justified. Give your reaction full range, and you might quickly end up working only on a computer that has no Internet connection, and is stored down a mine shaft with three layers of security guards between it and the rest of the world.

In other words, favoring security as much as convenience is currently favored is simply going from one extreme to another, and no solution at all. The trick is to find a balance between security and convenience that allows you to get your work done.

Fortunately, there is no shortage of information online about how to strike this balance. Security hardening tools and tips for your workstation are everywhere. For mobile devices and cloud services, you can store your data encrypted, or, as Tahoe-LAFS allows, store your data in pieces across multiple clouds, so that it has to be re-assembled to use. Instead of using someone else’s cloud storage, you can create your own with ownCloud.

With mobile devices themselves, you should seriously consider rooting — altering them so that you have root access. Voided warranties and bricked devices are a possibility — or were once — but rooting remains the only way you can be completely sure of securing your mobile device. Given today’s security standards, rooting is not just a clever bit of hacking, or a technological accomplishment, but, increasingly, a necessity.

Yes, such actions take effort. In particular, you should not consider rooting until you have thoroughly investigated the possibilities on your device. But restoring basic security seems worth the effort. You may choose not to revert to the security standards of the past, but with a little effort you can do far, far better than the modern norms.

Photo courtesy of Shutterstock.

Top 5 Ultimate Computer Recovery Tips

Probably, if you know how to transfer files from one device to another, your friends will call you an “IT guru”. Or are you often called in emergencies to get help when someone is not running Windows properly or your PC won’t turn on? If so, you landed on the right page. Stay tuned to find out.

We have Concluded a list of the main and essential tips that you can use to repair any PC. Although this guide does not tell you how to diagnose and replace defective PC components, all of the simple troubleshooting tips are written below. You no longer need to pay a substantial amount for hiring specialists.

Top 5 Ultimate Computer Recovery Tips 1. Restore Your PC with System Repair Option

There is a feature built into Windows called rollback. Using this feature allows you to restore all changes made in the recent past to your PC’s software and hardware. This option will not remove your personal documents such as photos, images, etc. From your PC. This is a useful feature if your PC is experiencing recent problems. Find the System Restore feature in the Control Panel.

2. Get a Laptop Cooling Fan

Also read: Top 10 Business Intelligence Tools of 2023

3. Shut The Files Running in Background

This tip we have found after huge research. This tip was recommended by famous Network Installation Services Burlington MA.

A PC’s performance decreases over time when many programs run in the background at the same time. Go to the Task Manager on the Taskbar and find out which programs are taking up the most RAM and CPU. If you find that some of the programs in the Processes and Services section are not needed, search for them on Google and remove them if necessary.

4. Learn to Use All System Recovery Options

See all the modalities of the provision, Windows has the option of the system incorporating into the rich in any case in its own PC. It is sufficient to touch the F8 function during the course of the process and select the option “Ultima configuration securement Function”. Selecting this option makes it easy to configure and turn the Windows around correctly.

Also read: 10 Best Chrome Extensions For 2023

5. Replace PC Power Cables

If you have tried all the tricks available in the box and your PC is not booting properly, your power cord, adapter, or charger is likely damaged. It may also be due to a battery drain. Try replacing each of these items, and then check whether the PC boots correctly or not. It is always a good idea to keep a spare cable in your laptop bag.

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