Trending December 2023 # Top 10 Seo Mistakes Affiliates Make # Suggested January 2024 # Top 12 Popular

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Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction.

Yet it’s also painfully clear that many affiliate marketers are missing out on substantial, sustainable growth by ignoring SEO – or making mistakes that hurt the effectiveness of their affiliate campaigns.

With their help, I’ve compiled this list of the top 10 SEO mistakes affiliates make.

Mistake #1: Focusing on Keywords Instead of Solutions

A lot of affiliate sites plug keywords onto their landing pages without pausing to think about how their products benefit their customers. Riemer said this is the number 1 faux pas most affiliates make.

“The biggest mistake I see SEO wise is that they focus on keywords and not providing solutions,” Riemer said. “Keywords are important because they are what have traffic, so use them as a base, but create solutions where your affiliate relationships will provide value and help solve a problem.”

Riemer illustrates with an example:

“If you have a hardware or home repair site, don’t optimize for sub-pumps and drywall. Instead, optimize for how to fix a hole in drywall and incorporate the products in. With the sub-pump, think about the tools and the parts you’ll need to successfully solve the issue and use affiliate links for them.”

Bottom line: Don’t just list your product’s bells and whistles or rely too much on keywords. Show your potential customers how much better their life is going to be after they buy your product.

Mistake #2: Relying on Affiliate Marketing as Your Only Revenue Stream

Another common mistake affiliates make is treating affiliate marketing as a business model instead of a revenue channel, according to Polk.

“There is nothing wrong with self-labeling yourself as an affiliate — just do not treat your business in this manner,” Polk said. “Affiliate marketing is a revenue channel, if it’s the only channel you are using to monetize your traffic, then you may be doing it wrong.”

Bottom line: Diversify your revenue channels and don’t put all your eggs in the “affiliate marketing” basket.

Mistake #3: Not Producing Original Content

“A real site has real value and unique content for your visitors,” Polk said. “Why would a search engine want to rank your site over a vendor or the originator of the content? Answer: they generally do not. Yes, there are examples of sites that do rank, but the vast majority of sites that duplicate content do not rank well. You have to add value in order for the search engine to want to rank your site.”

Bottom line: Turn your affiliate site into a hub of useful information that will help it earn organic backlinks and keep customers coming back for more information as they conduct research.

Mistake #4: Forgetting to Delete Inactive Plugins and Themes

You need to be extra careful today about cybersecurity and customer privacy, which means one of the worst mistakes you could make is forgetting to delete inactive themes and plugins.

If you’re like most people, you probably don’t update inactive themes sitting idly on your site. You also might not bother to delete them. Unfortunately, this poses a significant threat to your cybersecurity.

So make sure you’re regularly combing your website for suspicious code, updating everything you use to the latest versions, and removing any inactive themes and plugins ASAP.

Bottom line: Make sure all of your themes and plugins are always up to date, and if you’re not using certain themes and plugins, delete them and make sure they’re gone.

Mistake #5: Missing or Duplicating Meta Descriptions

Here’s a simple recommendation that a lot of affiliate sites are missing out on: ensure your listings’ titles and meta descriptions are relevant and unique. These appear as snippets in the SERPs and go a long way toward setting you apart from your competitors.

If you don’t have the resources to write unique descriptions for every one of your products, here’s a simple hack: upload the first paragraph of each page. It may not be perfect or optimized, but it’s better than nothing.

You can also use popular plugins like Yoast SEO (the best WordPress plugin for basic on-site SEO) to create custom templates for your meta descriptions, which makes the whole process a lot easier, or you can try out a plugin that automatically generates meta descriptions, such as SmartCrawl.

Bottom line: Differentiating your products with unique meta descriptions will help your affiliate pages rise through SERPs and sets you apart from your competitors.

Mistake #6: Ignoring Mobile Optimization

Most affiliate sites look awful on mobile devices. This is unfortunate because they’re missing out on a huge opportunity to possibly edge out big brands in mobile SERPs.

“As far as mobile and SEO go, the biggest issues are site speed, especially because of images, plugins that aren’t being used and also forgetting to include ways to get to your website or landing page from an AMP version,” Riemer explained. “If you’re an affiliate and you’re competing against huge brands, they often have red tape which prevents them from using proper image sizes, and they can have tons of excessive scripts weighing their sites down. By creating a faster experience that also provides value, you may be able to outrank them because of their red tape.”

Bottom line: Prioritize mobile optimization. This is especially true since Google is switching to mobile-first indexing.

Mistake #7: Using Free Web Hosting Solutions

Riemer and Polk are generally in favor of WPEngine as a hosting solution, but they warn against free solutions.

“Do not use Wix or Squarespace or any other free web hosting solutions – this is not how you build a real site or business,” Polk said. “These services can change their TOS or even go out of business. You do not own the site design or architecture, and you have less control over elements that will assist with rankings. Own your site, content, and data – always.”

Bottom line: Affiliates need to treat hosting solutions seriously. Cheaping out on a hosting solution could compromise your control over your site – or, worse, endanger your customers.

Mistake #8: Highly-Irrelevant Backlinks

Backlinks are the bread and butter of affiliate sites, but irrelevant backlinks are liable to get you in trouble with Google – they may even be considered link schemes, which will do more harm than good.

The best way to avoid this? Ensure that your affiliate pages all add significant value to anyone who lands on them.

Try to get your affiliate links hosted on sites with a modicum of authority. You can use SEO tools to judge the quality of your backlinks and identify those that might be devaluing your affiliate site.

Bottom line: When reaching out to sites to host affiliate links make sure they’re relevant to your niche.

Mistake #9: Undefined Canonicals

Using canonical URLs will help you improve link and ranking signals for your content. It also makes life easier for your customers by syndicating your content which makes navigation simple and intuitive.

Check out the Google Search Console page for more information on using canonical URLs.

Bottom line: Canonical URLs are key for good content management on your affiliate site and improve your ranking signals.

Mistake #10: Pretending SEO Best Practices Don’t Apply to Affiliate SEO

You don’t get to ignore common SEO mistakes on your affiliate site. Broken links, 404 errors, duplicate content, thin content, and too many redirects are all issues that need to be weeded out.

Download a comprehensive suite of SEO tools that can check your site health for you. This will help you find and eliminate errors that impact your crawlability such as broken links, while also identifying and problematic content you need to correct.

SEO is a lot of work, but the rewards are well worth it — not only will you clean up your site internally, but you’ll also improve your crawl budget, make navigation easier for your customers, and possibly improve your site speed in the process!

“SEO for affiliates is not different than for a merchant or any other site,” Polk reminds us. “The search engines do not care – your site is valued on what you provide your users.”

Bottom line: Affiliate sites need SEO just as badly as other websites, so don’t neglect regular site maintenance and clean-up.

Conclusion

Don’t underestimate the impact SEO will have on affiliate marketing in the long run.

Avoid More Common SEO Mistakes:

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10 Top Amazon Listing Optimization Mistakes & Hidden Opportunities

When it comes to optimizing your Amazon listings, many tactics are shared with the SEO you do for Google, Bing, and other major search engines.

However, Amazon is unique in the way that it structures data within the marketplace.

In this article, you’ll find the common mistakes and hidden opportunities available for ranking and optimizing on the Amazon marketplace.

Common Mistakes in Optimizing Amazon Listings

Optimizing on Amazon comes down to attention to detail. Little things can help your conversion rate and ranking, thus giving you a leg up on your competition.

It’s important to look at every aspect of your listing and never undervalue any section, as they are all important and add to your listing’s performance.

Make sure you aren’t committing any of these preventable mistakes.

1. Incomplete Keyword Research

Proper keyword research is fundamental for good Amazon SEO.

However, it’s worth mentioning that one way Amazon differs from Google is that it can be oversimplified. Amazon will prioritize the organic ranking for a listing depending on how likely that product is to convert for that specific search term. Amazon looks past conversion as an important ranking factor.

When we are looking to optimize for organic SEO on Amazon, we are really looking at single keywords.

Therefore, if you are trying to rank for the keyword phrase “white chocolate fudge,” just make sure that you have “white,” “chocolate,” and “fudge” somewhere in your title or bullets.

Or, ensure that the structured data of your listing will allow you to index for “white chocolate fudge” as a phrase.

Then you can implement ranking campaigns, coupons, or drive external traffic to rank for that search term.

Keyword research for Amazon should start with a list of your most closely related competitors, as well as a list of the words that you feel are most important to incorporate into the listing.

By using third-party search volume estimators like MerchantWords and Helium 10, you can expand the overall number of keyword phrases you can optimize for.

I like to use a frequency counter such as the free tool WriteWords or Helium 10’s Frankenstein, in order to consider frequency, search volume, and relevancy when prioritizing individual keywords in the title and bullet points of our listings.

Both MerchantWords and Helium 10 are able to perform a reverse ASIN search.

This allows you to enter an ASIN to evaluate, and the tool will identify what keyword phrases the listing is indexing for and where those keyword phrases are ranking.

It will then filter them to compare how many keywords are in the top 10, 25, or 100 positions on Amazon.

If your listing is not selling, redo your keyword research and compare that to the number of keyword phrases for which a listing is indexing.

Additionally, you can compare the number and ranking of important keyword phrases to identify missing opportunities.

2. Not Maximizing for Indexing Opportunities

In your research, you will identify single keywords that you would want to incorporate in your title, bullets, and the structured data of your listing.

As you’re crafting your copy, make sure that you’re focusing on maximizing the number of different keywords.

Keep in mind that on Amazon, keyword density is not a ranking factor so it’s best to include as many different high-ranking keywords as possible, rather than simply adding the same one several times.

Scribbles from Helium 10 can help ensure that you are using as many relevant keywords as possible in your listings.

When you are looking to maximize the number of keyword phrases you index and rank for on Amazon, it comes down to writing your copy in a way that incorporates the most relevant keyword phrases derived from your research. This can include different kinds of conjugations and pluralities.

Keywords that you want to index for but do not want on the front of your Amazon page (or keywords that don’t seamlessly fit into your copy) can be added to the back-end search terms of your listing.

Therefore, even though the customer can’t see them, you can still potentially gain traffic through those specific keywords.

I’m often asked, “Should I be optimizing for misspellings on Amazon?”

The answer is yes, but not on the frontend and only if they are nonconventional and highly relevant to your product.

Amazon will correct simple misspellings automatically in the search bar. For example, if a customer searches for “reciever,” it will automatically show them the results for “receiver.”

However, if you have a less common misspelling of your product that Amazon might not anticipate, it can be important to add them to your optimization strategy (but never in your title or bullets, as that could make your listing look cheap or unpolished).

Highly relevant misspellings should be added in the backend keywords.

3. Keyword Stuffing Titles

Amazon listing optimization is a balancing act between trying to index for the maximum number of keywords and having a user-friendly, easy-to-read listing.

Sometimes that process includes writing longer titles and bullets.

However, we want to make sure we also consider how this listing will read for the customer, and most importantly if the customer will be able to quickly identify whether a product is the right fit for them.

Titles that are too long or that look like they were keyword-stuffed can cheapen a searcher’s impression of your product and come across as spammy to customers.

Shorter titles are easier for customers to read, and they allow customers to quickly identify whether a product is potentially the right fit for their needs.

We also want to make sure that the most important keywords are in the first 72 characters or so, as titles can be truncated in the gallery view, as well as in the Search Engine Results Page (SERP) on Google.

4. Field of Dreams Strategy

Five years ago, you could count on getting some initial traffic and sales just from having your listing on Amazon.

However, as the marketplace has become more competitive, it has become harder to rank organically without doing something to jumpstart the conversions on your listing.

Today, if you simply put your listing on Amazon, even if it is a well-optimized listing you cannot maximize your sales potential.

Amazon is the most capitalistic search engine out there.

While there are a lot of ranking factors, you could say that Amazon primarily looks at what listings have the highest likelihood of conversion in the future based on how that listing has converted in the past for specific keyword terms.

This creates a chicken and the egg kind of problem. Therefore, the field of dreams strategy doesn’t work anymore.

Nowadays, you must trigger some initial conversions in order for your listing to rank competitively.

In general, the more competitive your category is, the more initial sales are going to be required to have your listing start to rank organically for specific keyword phrases.

Ads have a significant impact on organic SEO because of the way the Amazon marketplace has been crafted and how the algorithm looks at conversions as a ranking factor.

5. Not Incorporating Customer Reviews & Questions

When auditing a listing, one of the first things to look at is what customers have said in their reviews and questions on a specific product detail page.

Make sure you look at the same thing for a competitor’s listing, too.

What we want to identify are key aspects that our product might have or might not have that could create a negative experience for the customer.

The idea is to pinpoint specific features that customers mentioned in reviews as reasons why they bought the product, then highlight those features in the bullets (and possibly the images).

The same goes for any questions asked by potential customers.

If you think about what it takes for a customer to leave a question on a listing, they would have had to come to the page, read the content, and ask a question, hoping that maybe they would get a response.

I look at questions as key indicators to help identify whether there was something that stopped a customer from making a purchase.

Make sure you are routinely looking at customer questions to identify points that need to be highlighted in the title, bullets, and images, or in the A+ content.

Hidden Amazon Listing Optimization Opportunities

Every section of your listing plays an important role in optimizing, ranking, and converting on Amazon. Here are some features that offer opportunities to take your listings to the next level.

1. Maximizing Image Slots

This might seem like common sense for many sellers on Amazon.

However, I’ve found that large and small brands alike tend to default to only include pictures of their products and their packaging, and maybe their product folded or expanded out.

The hidden opportunity in maximizing your allotted image slots does not just refer to the number of images, but how you utilize each one.

When searching for products on Amazon, customers do not have the same experience as when they are buying products in retail stores.

They are not able to touch and feel your product; they can’t see the smallest details, and it’s harder for them to imagine your product in their life.

This makes it important to graphically convey as much information as possible to help them understand how your product meets their expectations.

To better assist your customer in making the decision to purchase your product, utilize all available image slots or mirror the bullets in the images.

This ensures that customers are clear and informed regarding the important details and benefits of the products.

Include the following (there are very specific requirements for your primary image; these suggestions are for your secondary images):

Lifestyle Images: Images that show your product being used. These usually include some variation of product photos in combination with stock images and call-outs identifying some of the primary features or benefits of your products.

Infographics: Informative images that highlight key features, benefits, or important details that could help you convert or keep a customer from buying.

Measurements: Details of product dimensions that show scale; using size charts can be vital in making sure that customers are able to quickly identify whether this product will work for their specific needs.

Close-ups: Show details and emphasize product quality, functionality, texture, and any other feature that might convey to the customer that this solves their problem or meets their requirements.

When you combine these four types of images with your standard product images, it’s easy for even a simple product to maximize all of the available image slots.

Additionally, as you add images, make sure that your most relevant or important images go in the second through sixth slots, since only the main image and six more will appear in the thumbnails on the product detail page.

Make sure you test how the images look on both desktop and mobile, since the display interface changes.

2. Video

For a long time, video was only available to brand registered sellers or through vendor central. However, Amazon recently made video available to all sellers.

This allows customers to get a better idea of how your product works and provides customers with something closer to a showroom experience.

Incorporating video can play a key role in conversions, especially if your product makes a sound, moves, transforms, or has a use case that isn’t easily identified by simply looking at your primary product image.

Videos can help customers understand how your product does and does not work.

It is important to note that videos cannot include any websites or direct traffic off of Amazon.

Because video is currently being underutilized across the platform, it provides the opportunity to make your listings stand out from the competition and convert at a higher rate.

3. Store Pages

Amazon has been working on trying to incorporate new features for Amazon store pages, which can be used to drive traffic from your Sponsored Brand Advertising.

However, they can also allow customers to shop within your product mix. Optimizing your store page can mean higher average order totals for your brand.

Store pages have also been seen as appearing within the product detail pages on select listings.

4. A+ Content

Formerly known as Enhanced Brand Content on Seller Central, A+ content has been a great way of potentially increasing conversions and giving brands the opportunity to highlight aspects of their company or product that don’t fit in the title, bullets, or image.

This might not seem like a hidden opportunity; however, we see a lot of brands, both large and small, either not utilizing or underutilizing it.

A+ content should match the look and feel of your independent website. Make sure that the corporate image, brand guidelines, and writing style are consistent with the content that existing customers would see on your other channels.

We also want to make sure that we’re utilizing high-quality images and not simply repeating the images that we used on the product detail page.

This is the hidden opportunity in A+ content. It gives you the ability to expand the content you have in your title, bullets, and images, rather than repeating the same features over again.

You are able to highlight the additional benefits and features of your product as well as your brand story.

You can also use A+ content to help you cross-sell your product line, increasing your overall average order total.

As with your regular images, it’s important to test and verify that everything is being displayed correctly and looks appealing to your potential customers in both the desktop and mobile versions of the platform.

5. Amazon Special Programs

At this point, so many people have written about Amazon Special Programs and how they can increase conversions that you might think it’s not such a hidden opportunity.

However, the truth is that most sellers are not utilizing all of these features, or in some cases, any of them.

Here’s an overview of the Amazon Special Programs:

Amazon Vine: An internal service that allows manufacturers and publishers to receive reviews for their products on Amazon.

Brand Registry: The program allows Amazon sellers who manufacture their own products to register as the brand owner, list products, and manage their brand identity on the Amazon marketplace more easily.

There is no fee for this program, but a registered trademark is required. This program focuses on copyright and trademarks; however, it opens access to other programs on Amazon, such as Amazon Vine, Sponsored Brand Ads, and A+ content.

Subscribe and Save: For subscriptions on your products. You must provide a 5% discount.

Small and Light: A program that allows for lower fees and the Prime Badge for items that are small, light, and inexpensive. Shipping for these items will be four to five days instead of the normal two-day shipping.

Amazon Business: For sole proprietors, big businesses, and for purchasing pros and occasional buyers. Amazon Business has solutions and benefits that meet the needs of all businesses. Allows for purchases via purchase orders.

While some of the aspects of this article might seem like common sense to someone who’s been heavily immersed in the Amazon marketplace, it never hurts to take a fresh look at your strategy.

I hope that you find this helpful in ensuring your Amazon listing is not only seen but that your conversion and profitability are maximized.

More Resources:

Image Credits

All screenshots taken by author, March 2023

Traits That Make A Top Chro Business

The finest organizations and those that aim to be the best differ significantly in important ways. We can learn from the top-performing companies’ recruitment of a new generation of C-level personnel. That’s true, the top-ranking human resources manager is no longer the one in charge of paperwork and minor difficulties. Now, more companies are discovering the value and necessity of a qualified CHRO to manage the entire human resource component of an organization.

Consideration should be given to executive salaries, succession planning, and public relations management. They might “alter the game” for a company. A successful CHRO must be aware of the duties and obligations he or she has towards an organization since these roles and responsibilities could make the organization or break it.

Here are the top 6 most desirable traits of a CHRO. 1.A Smart Strategist

A CHRO must first and foremost perform the task that all C-level executives are expected to excel at developing strategies. He or she must be able to think strategically, act strategically, and predict how present actions will affect the future. The most fundamental yet challenging task that a CHRO must be able to complete to establish his or her value is this one.

2.Knowing Exactly How to Communicate

A superb CHRO must be able to articulate the benefits of the human resources division to the company. The usefulness of a CHRO is frequently overlooked by other C-suites and the board of directors. This is true, but not necessarily because of a flawed perspective that “cannot be corrected.” A successful CHRO would be able to compete with any other C-Suite executive and demonstrate the value of the position by actively participating in and contributing to the achievement of corporate goals and by making sure everyone is aware of how they did it.

3.Business Focus

The business side of human resources is the focus of a good CHRO. A CHRO should fill the gap between these two distinct elements of the organization. It is crucial to consider how human resources might affect the business, such as how tools and trends in human resources can be used to make sure the organization is reaching its needs and expectations. A strong CHRO will be interested in the business’s operations from a global viewpoint, not only from the standpoint of a single discipline (i.e., training, compliance, or recruitment). To find out how he or she may contribute to results, he or she will pose insightful inquiries.

4.Understands Different Elements of The Business

A leader in human resources must be an outstanding manager of people. A top-level human resources leader, nevertheless, would also be knowledgeable about the organization’s other departments, including sales, marketing, finance, and operations. This equips a CHRO with solid knowledge, experience, and insight and enables him or her to develop innovative plans that, seen from a wider angle, achieve the objectives of the firm. For instance, it’s important to examine talent management tactics from all perspectives, not just the HR officers. This necessary experience is naturally rooted inadequate experience and cooperatively working with other C-Suite level officers (after a certain period).

5.Global Experience

As they all claim, the market is becoming more and more international. In contrast to the past, a highly varied workforce now exists around the world thanks to immigration and technology. Only via foreign and worldwide experience can one effectively gain intercultural communication skills, tolerance, and diversity management. The HR executive will be able to manage a diverse staff more successfully the more adept they are in this area. By increasing the company’s talent pool, enhancing employee morale, and enhancing the company’s reputation, diversity can be a key factor in the success of the business.

6.Change the Driver

10 Rules For Video Marketing & Seo Success

Video is one of, if not the most, influential communication mediums today.

It is predicted that by 2023, 80 percent of web traffic will be video. So it’s a no-brainer to try to incorporate video into your marketing strategy.

Understanding a few best practices, though, is fundamental in order to make your strategy a success.

Start at Square One

First, define your goals for video marketing, whether it’s to:

Drive conversions.

Increase backlinks.

Spread brand awareness.

Understanding your goals is a foundational key in order to figure out exactly what you want to gain out of video marketing.

Increasing Conversions

There have been studies by Eye View Digital that have found that using video can increase conversions by 80 percent.

The logic behind this is actually very simple when you think about it.

Users have to expend less effort watching a video clip than they do reading a large amount of text.

Video is a time saver for them.

Gaining Links & Social Shares

The link possibilities with video are powerful.

That is why it is important to create videos that are prime for social sharing, and thus backlinks.

What types of videos are likely to get shared? Videos that:

Entertain.

Provide a solution to a common problem.

Help educate on a hot topic.

The goal is that the content will be engaging enough, that users share it, generating backlinks and helping to increase overall authority of a website.

When it comes to the nitty-gritty practices that can help your video SEO efforts, there are a few trusted methods that can be implemented.

Let’s dive into 10 tried-and-true tactics for video marketing for search engines.

1. Mobile Optimization

Mobile optimization is clearly not only a part of video optimization; mobile optimization is the primary focus of web optimization today.

Mobile surpassed desktop views a few years ago, and only continues to grow.

In addition, a large portion of video consumption is on mobile devices.

Ensure that your website is responsive and that you are uploading videos to sites like YouTube and Vimeo.

2. Metadata

Just like you would optimize a page on a website with a fitting meta title and meta description, ensure that you have done the same for a video.

Search engines will use this to identify and rank video results.

Search engines will assess the title, description, as well as tags (which should include targeted keywords) to better understand what the topic of the video is.

This is simple to do and requires little time.

3. Create a Video Sitemap

If you create a large amount of video content and publish those videos to your website, but are finding it challenging to rank for them, you may want to create a separate video sitemap.

This sitemap will help to give Google a better idea of what pages have videos, and the general content focus of the video.

4. Share Across Various Channels

Share video content across various marketing channels, such as social.

Upload video content to Facebook, YouTube, or Instagram and see what types of posts garner the most engagement.

Adding video to your social channels will also help encourage social sharing, thus encouraging a greater amount of backlinks that can make your site more authoritative in Google’s eyes.

5. Add the Video to Your Website

Adding video content to your site, and not only to sites like YouTube and Vimeo, can help increase engagement and user experience on your site.

As mentioned earlier, video content tends to be more engaging.

You can also add things like video schema to your page to help crawlers further understand what the video content is covering.

6. Transcribe the Video

Search engine crawlers can’t actually watch video content – at least not yet.

Video transcriptions help to provide these crawlers with an idea of what a video is about, thus giving them a better understanding of the content.

7. Create an Engaging Thumbnail

Users have a large pool of options when it comes to deciding which video to select from search.

A video thumbnail is likely the first thing that they will see in those results. This is why it is important to ensure that the thumbnail can stand out from the others in the best way possible and grab a user’s attention.

Generally, you can choose a thumbnail from the video itself or upload a separate image. Make sure that image reflects the topic of the video well.

8. Video Filename

This may be the most simplistic optimization tactic. Name video files on your computer the same way you would image files. Include a targeted keyword or accurate description about the topic of the video.

9. Keep Length in Mind

This will vary based on industry and topic, but it is important to keep duration in mind. Our attention spans in this digital age are not incredibly long whatsoever.

That being said, if you are creating educational content (e.g., a tutorial), then it would make sense for the video to be longer in duration.

However, if you’re creating an entertaining promotional video, you may want to keep it short, including the most important aspects earlier on in order to entice the user to engage with the content.

10. Encourage Likes & Comments

These are among some of the most important factors when it comes to engagement.

Don’t Lose Focus on the Whole Picture

While all these practices are well and good for essential video optimization techniques, it is important to not get so caught up in the nitty gritty of tags, titles, etc. that you lose focus on your actual goal and what the primary purpose of the video is.

A video can have an optimized title, tags, a video sitemap, an apt thumbnail, and whatnot.

But if your video doesn’t entertain, educate, or help a user, is it really a success?

There’s no telling how many times a video has a catchy title and a description, but the actual video quality is subpar, the graphics don’t speak to the primary topic, or the general message is unclear.

This is not a positive experience.

The job of a true digital marketer is to provide a solution to a person’s problem.

This is why the content of the video is crucial.

From the actual message itself, to how that message is conveyed, these are all paramount factors.

There are many things to consider when determining video content strategy for marketing efforts. A few prominent ones include:

Personas: It is important to establish key user personas for your intended target audience. This helps to determine the overall tone that the video should take.

Stage of the journey: Along the same lines of targeting the ideal persona, you’ll also need to create video that targets the right stage of the user’s journey and where they are at in the funnel. For example, video content for someone in the awareness stage may be a brief, how-to video or motivational video. Whereas content in the in the consideration phase may include testimonials and compelling CTAs.

Topics that suite video search: It is important, when trying to rank in video results, to understand what types of content, overall, rank well for video to help a user find your content. Video results notoriously rank well for “how to” or other research-based searches. Understanding the areas where video results are high can help provide insight and guidance for additional content strategy ideas.

Video can be an extremely powerful marketing tool if used in the right way.

By keeping a few technical best practices in mind while also maintaining a clear and concise outlook on the end goal, marketers have the potential to capture an ever-expanding group with their video messaging.

Best 10 Ai Seo Software Tool For Your Business

These AI SEO software tools should be a must-know

The internet is now the best place to find everything, from trivia about celebrities to how to fix our kitchen sinks. AI SEO could change the way marketers rank their websites high on search engine result pages (SERPs).

Alli AI

Alli AI, an SEO tool, offers many AI-powered SEO features that can improve and optimize your website’s content strategies. It provides a simple and powerful tool that allows users to increase traffic, create quality backlinks and expand business outreach. This all-in-one SEO tool uses Artificial Intelligence to make intelligent decisions.

Alli AI employs artificial Intelligence to simplify SEO. It is a one-stop solution that can be customized for each client. This includes planning your SEO strategy and getting backlinks. The tool also tracks traffic progress to help you see how things are going.

Diab

Diib makes it easy to expand your website. You will feel more informed about your website’s status with Diib’s AI algorithm. Diib allows users to automate their SEO, improve rankings, and compare themselves against other websites.

2023 Instagram Seo: 10 Expert Tips For Better Reach

Learn the basics of Instagram SEO to optimize your profile and content, and help your target audience find you in search results.

If your Instagram growth strategy is all about pleasing the algorithm, you’re falling behind the times. As social networks shift to allow users to discover content with greater intention, it’s time to master Instagram SEO.

Keep reading to learn the 10 best ways to optimize your profile and content and get seen by the people who are actively searching for brands similar to yours.

Bonus: Download a free social SEO checklist and follow pro tips for Facebook, Instagram, TikTok, YouTube, Twitter, and LinkedIn to get your posts seen by more people.

What is Instagram SEO?

Instagram SEO is the practice of optimizing your Instagram content to be discovered in search results on the platform. When someone uses the Instagram search box to look up words related to your business, you want your account or content to appear near the top of the list — and Instagram SEO tactics can help you achieve this goal.

Instagram search results include relevant content, accounts, audio, hashtags, and places.

There are also keyword results pages meant for browsing. Each keyword results page (indicated with a magnifying glass) is essentially an Explore page for that specific keyword.

Source: Instagram search

Below, we break down the different “types” of Instagram SEO, or parts of your profile that can be optimized for greater visibility.

Instagram bio SEO

Your Instagram bio is an important component of SEO for Instagram. It’s a critical place to include relevant keywords and search terms.

Source: Jen Pistor on Instagram

Instagram SEO 4.jpg

Use your Instagram bio to provide context for both human visitors and the bots that return search results. Who are you, and what are you all about? What kind of content can people (and the Instagram search engine) expect to find in your grid?

Instagram name SEO

Instagram name SEO means choosing a handle and profile name that are relevant to your content and include terms people will use to search for accounts like yours.

If you’re well known by your brand name, then that’s the best place to start. If there’s room for a relevant keyword in your handle or name, include that too.

Instagram alt text SEO

Alt text on Instagram is just like alt text on the web. It’s a text description of an image or video that makes the content accessible to those with visual impairments. It also provides a description of the content in case the photo itself fails to load.

Instagram alt text is also important for SEO because it helps Instagram better understand what’s in your content, and therefore better understand whether it’s relevant to a specific search query.

Why is Instagram SEO so important?

There was a time when people primarily discovered new Instagram content through hashtags or the Explore page. Those days are over. Now, when people want to find specific types of content on Instagram (and other social media), they use search.

Hootsuite ran an experiment to test Instagram SEO against hashtags. Posts optimized for SEO saw 30% greater reach and twice as many likes. So, if you want to reach a relevant audience that’s actively seeking out brands, products, and services similar to yours, Instagram SEO is the strategy for you.

Instagram SEO ranking factors

SEO, in general, is a little bit art, a little bit science. Instagram SEO is no different. There’s no exact formula to rocket your account to the top of the search rankings.

However, there are three specific Instagram SEO ranking factors that help the search bots understand what content to deliver in response to an Instagram search.

Search text

It’s no surprise that what someone types in the search bar is the most important signal to search. Based on the search terms, Instagram looks for relevant usernames, bios, captions, hashtags, and locations.

User activity

This includes hashtags and accounts the user has followed and interacted with, and which posts they’ve viewed in the past – even from accounts they don’t follow. Accounts and hashtags the user interacts with rank higher than those they don’t.

Even mutual connections make a difference. Look again at the search results returned when I searched “fashion.” Almost all the top results share mutual connections. Your own results for the same search would differ based on the accounts you’re already connected with.

Popularity signals

10 Instagram SEO tactics to increase your reach

1. Use Instagram SEO keywords in your captions

You need to understand what search terms people use to look for content like yours, then incorporate them in your captions.

Free SEO tools for Instagram keyword discovery include Google Analytics (to see which keywords are driving traffic to your website) and Google Trends to uncover other related keywords to test in your Instagram posts

Hootsuite Insights powered by Brandwatch is another good tool for discovering Instagram SEO keywords. Use the word cloud feature to uncover common words used in relation to your brand, industry, or hashtags.

You can also use the Instagram search bar itself to discover relevant keyphrases. Start typing a keyword in the search bar and you’ll see suggested keyword phrases you may want to add to your existing keyword list.

2. Use SEO-driven hashtags

Instagram has shared some specific hashtag tips for showing up in the search results:

Use only relevant hashtags.

Use a combination of well-known, niche, and specific (think branded or campaign-based) hashtags.

Limit hashtags to 3 to 5 per post.

Don’t use irrelevant or overly generic hashtags like #explorepage.

So, what are the best hashtags for SEO on Instagram?

That depends on your business and your audience. To get a sense of which hashtags are already driving traffic to your posts, take a look at your Instagram Insights. The Insights for any post will tell you how many impressions for that post came from hashtags.

If you’ve used multiple hashtags, Instagram analytics won’t tell you exactly which ones did the heavy lifting. But if you’re sticking to the recommended 3 to 5 hashtags, you should be able to determine which ones consistently drive traffic over time.

You can also use social listening to see what hashtags your target audience, your competitors, and influencers in your industry are already using.

Finally, just like for Instagram SEO keywords, you can use the Instagram search bar for some hashtag research.

Type a keyword into the search bar, then tap Tags to see the top hashtags for that keyword.

3. Optimize your alt text

Instagram uses object recognition technology to create an automatic description of each photo for those who use a screen reader. This information also provides information to the Instagram algorithm and search results about the content of your photo.

Source: @ckjnewberry

The photo is in fact a bull elk. While I did describe the photo as a bull elk in my caption, providing custom alt text here would provide a better experience for those with visual impairments as well as sending better alt text Instagram SEO signals.

To add alt text when you post a photo, scroll down to the bottom of the screen where you write your caption and tap Advanced settings.

Under Accessibility, tap Write alt text and add a photo description that incorporates relevant keywords.

Be sure to follow Instagram’s recommendations for alt text:

Add context about objects, concepts, and locations

Include any text that appears in the image

Aim for 2-3 sentences.

To view or add alt text to an existing photo, open the photo and tap the three dots icon, then tap Edit. At the bottom right of the image, tap Edit alt text.

Enter your alt text, then tap the blue checkmark.

For more details, check out our full post on working with Instagram alt text.

4. Use subtitles for video

Instagram has auto-generated subtitles for videos, which is great for accessibility. But an added bonus of using video subtitles that include your target keywords is that they provide more context for SEO – both within Instagram and on regular search engines.

Adding subtitles essentially allows search crawlers to understand the contents of your video in much greater detail than a simple caption.

We’ve got a whole post that walks you through how to use video captions and subtitles on Instagram, so hop over there for details.

5. Post at the right time

Posting at the right time is an important factor in sparking early engagement, which impacts the popularity ranking signal. Knowing the best times to post ensures your content gets a search boost while it’s still relevant and fresh.

Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Instagram (as well as Facebook, Twitter, LinkedIn and TikTok). The recommendations are based on your past performance and tailored to your unique audience and their activity patterns on social.

But, there’s no “best” time to publish for everything. The Best Time to Publish tool goes one step further than the rest and breaks down different suggested times for four key goals:

Extend reach

Build awareness

Increase engagement

Drive traffic

This allows you to match each piece of content to a specific business goals and optimize your posting schedule for maximum effectiveness.

Try for free now

6. Lean into your niche

The tips we’ve talked about so far deal with individual posts. Now we’re moving on to talk about improving the search visibility of your whole account.

The goal of Instagram’s search function is to return the most relevant results to users. One way to signal that relevance is to have a consistent theme to your account. Choose a niche and generally stay within it, posting relevant content that speaks to a consistent set of keywords.

That overall body of work will tell the Instagram search engine that you’ve got more to offer than just one specific post.

Staying focused on a niche is also a good way to build a loyal and engaged following. While that’s an excellent goal on its own, it also contributes to search visibility, since engagement is important for the popularity ranking signal.

7. Add a location to your bio

Include a location in your bio if it’s relevant to your business. Only Business accounts can add a location, so this is just one more reason to make the switch to a business account if you haven’t already done so.

To add a profile location for Instagram bio SEO, open the Instagram app and tap on your profile icon. Tap Edit Profile, then Contact Options. Enter your address, being as specific or as general as you like. You can enter your specific street address if that’s relevant, or just use your city.

Make sure you turn on the slider bar for Display contact info.

Your location only appears on your profile page on the app, not the web version of Instagram. But once it’s attached to your account, it’s a ranking signal to the Instagram search engine regardless of whether your audience is using the app or the web.

For bonus Instagram search points, make sure your business location is taggable so it appears in Instagram’s searchable map.

— Instagram (@instagram) July 19, 2023

This requires you to connect your Instagram account to a Facebook Business Page and edit the address on your Facebook Page. This is a bit involved, so we’ve created a video to walk you through it.

8. Engage with accounts that rank for your target keywords

Engaging with accounts that already rank for your target keywords helps Instagram understand what niche your account fits into through the user activity ranking signal.

But beyond that, engaging with fellow Instagram users is a good way to encourage them to engage back with you. And, as we’ve said several times already, engagement is a hugely important popularity ranking signal, so this is an easy way to double-dip on ranking factors. It’s also just a general Instagram best practice!

9. Follow the Recommendations Guidelines

Instagram search results factor in the Instagram Recommendations Guidelines. Accounts that go against these guidelines appear lower in search results or do not appear in search at all.

Keep in mind that the Recommendations Guidelines are more stringent than the Community Guidelines. In short, if you violate the Community Guidelines, your content will be removed from Instagram altogether. If you go against the Recommendations Guidelines, your content will still appear on the platform, but it will be harder to find.

Instagram search avoids recommending content that is “low-quality, objectionable, or sensitive,” as well as content that “may be inappropriate for younger viewers.” Some specific examples of what NOT to do include:

Exaggerated health claims

Unoriginal content copied from another source

Misleading claims or content

Buying likes

Make sure you’re on the right side of the Recommendations Guidelines by checking your account status.

10. Consider Meta Verified (for Creators only)

For now, Meta Verified is only testing in Australia and New Zealand. The paid nature of the program has raised some outcry, so it’s unclear for now where this will go. But it’s definitely something to keep on your radar for potentially greater search exposure.

Note that Meta Verified is (for now, at least) available only to Creators, not Businesses.

Instagram SEO FAQs

Is Instagram SEO-friendly?

Instagram includes many ways to help you boost your search engine optimization both within the app and on external search engines like Google. Keywords, hashtags, and locations are all important when thinking about SEO for Instagram.

Do hashtags help SEO?

Hashtags help SEO on Instagram, but only if they are directly relevant to your content and help provide context that aids the Instagram search engine in understanding what your content is about. Using too many hashtags, or irrelevant hashtags, will not help your SEO (and could potentially hurt engagement).

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