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There’s so much information out there about SEO—and a lot of it, as you’ve probably seen, is wrong. For example, when I sat down to write this article, I did a simple Google News search for SEO. The first thing that popped up was “7 Common Lies Your SEO Agency Might Have Told You,” from Forbes.
People have been claiming SEO is dead for years. People have been claiming SEO is either “the most important” aspect of your digital marketing, or “irrelevant”. If you throw a stick in New York or San Francisco, you’ll probably hit an SEO expert. (And if you throw that same stick in other parts of the country, you might as well.)
What is the deal with SEO? Where’s it been? Where’s it going? Let’s take a quick look.SEO 101: The Far Past
“In the beginning…” I’d say SEO began as akin to an IT job. It was more about technical best practices and manipulating code. People built multiple sites, microsites, and mirrored sites. From a money standpoint, we thought of it the way we think of technical management budgets. It was a luxury, not a commodity. Most of the work was reserved for foreigners or ‘IT guys’ and it never really factored into marketing decisions or line items.SEO 101: The Closer Past
This is where it got interesting. As SEO became more relevant to core business strategies, you had an explosion in both ‘SEO experts’ and SEO DIY options. Moz, SEMRush, Keyword Estimator, WordStream, KWFinder, and a host of others all popped up.
The sheer economics of what happened with SEO was this: because there are so many experts and options around, SEO buyers expect a low-cost option. I’ve seen this with my work, honestly. I’ll meet with someone interested in SEO services and explain that doing it right can cost $5,000/month and you might not see any tangible results for 6-7 months in terms of ranking for business-driving keywords. They usually balk and assume they can find a cheaper option or just do it themselves.SEO 101: The Present
That’s where we are—and at the same time, there’s a shift within SEO from a keyword focus to a topic focus.
This all brings us to the future.SEO 101: The Future
What’s next? My early thoughts:
Tools or technology may overtake or disrupt the practice again, as is happening in most industries over the past half-decade.
I think SEO will stay within marketing at most enterprise companies for the foreseeable future, but there could be a shift back to IT or even to Operations. I think this would be driven by a better appreciation of SEO’s value when done right. In many marketing departments, it’s just a ‘thing’ that happens around various campaigns; it’s not integrated as well as it could/should be, and that partially explains why the cost is being driven down so much. It makes sense in marketing because of ties to content and PR, but we could see a change there.
Will SEO become the new PR? This idea has been kicking around for years. I don’t 100-percent see it—the people who go into PR and the people who go into SEO are typically
different in terms of how they approach their work and the overall business, so I couldn’t see a CMO telling her PR people, “You gotta become SEO experts now.” It could be a smart business move to align SEO and PR more, but I don’t think many companies are close yet.
In short: SEO is going to continue to change and evolve, especially as we get more and more into mobile as a business driver. We all claim to know the space, or a section of the space. What we need to commit to now is growing and changing with it.
Editor’s Note: To learn more about the future of SEO and where links are heading, listen to this Marketing Nerds podcast with Eric Enge.
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What other short-to-intermediate term predictions do you have on SEO?
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Turkish practice Melike Altinisik Architects – MAA took part with “THE GATE” interactive installation at Tersane Istanbul (Golden Horn Port) at the 21st Brand Conference.
“Where, how, and what do we live? What kind of universe do we turn into to live?”
Melike Altinisik Architects created “THE GATE” with these unanswered questions that are still searching for answers. MAA’s installation, “THE GATE,” creates an interactive spatial interface between the “present” and “future.” At the same time, MAA seeks to provide a new perspective that is sustainable awareness to heal the wounds we have left to nature and humanity for future generations.
“THE GATE,” like the Tersane, appeared at the intersection of 550 years of mossy and stratified history and existed at the intersection of nature and humanity. “THE GATE” exists in a hazy “moment” and “space” that encompasses movement, social interaction, and perceptual existence with the observer. People are constantly questioned throughout their lives.
“Present and Future” is a general expression in nature and the universe that expresses the duality and complementarity principle. All spatial and functional transformations in Tersane’s historical process reflect a duality of continuity and discontinuity in its natural environment.
People encounter thresholds and are unaware of them before entering this frame. When people see the sea, they dream of the land, the sky when they touch the earth, the day when they know the night, and the “future” when they live in the “present.”
“THE GATE” refers to the historical process surrounding it in the physical layer, which takes the lead in its location. “THE GATE” maintains a new frame with a corten gate to the city that contains contradictions, dualities, and the definition of limitlessness. At the same time, the perforated reflective surface in its center blurs all dualities. People face the city in this unique location where land and sea meet. While experiencing “THE GATE,” humans can observe themselves and what they leave behind.
“THE GATE,” tells the present and future story through a digital layer that interacts with a reflective perforated metal surface at the intersection. The digital layer of AR (Augmented Reality Technology) in “THE GATE” confronts the observer with the worlds of “Present” and “Future” at the intersection of time. The “Present” interface creates scenarios in the AR world to raise awareness of the climate problems that are shaking our world and lives every day.
“THE GATE” allows the audience to witness today’s destruction of nature in an ever-changing world and the surreal destruction of the urban landscape. People begin to understand the return of wild nature (re-wilding nature) in the “future” interface as technological tectonics change and develop. Wild nature will be resurrected in the “future,” and humans, nature, and technology will coexist harmoniously. Nature resurrected will tell the story of a struggle to deal with today’s climate crisis.
“THE GATE” builds a long-term bridge between the present and the future and expresses itself through the AR Interface. Apart from their morphology, it confronts them with various scenarios. “THE GATE” is a metamorphosis, not a transformation. This journey, which “THE GATE” has established over time, is one of self-questioning in nature.
“THE GATE” is the experience of balancing humans, nature, and technology.
For more about Melike Altinisik and MAA, you can listen PA Talks 20 – Melike AltinisikProject Info
Whether you are a business leader or an investor, it’s crucial to stay informed about the latest trends in corporate governance. As more and more companies become aware of their impact on the world around them, corporate governance is beginning to take on a whole new importance. Here’s what to expect in the future of corporate governance.
Increasing focus on sustainability and social responsibility
As companies continue to become increasingly aware of their impact on the environment and society, corporate governance is placing an ever-increasing emphasis on sustainability and social responsibility.
Companies are now expected to consider how their decisions will affect their bottom line, environmental footprint, and the communities they operate in. This trend will only increase as governments worldwide crack down on unsustainable practices and pressure companies to become more responsible corporate citizens.
For example, many companies are now implementing programs to reduce their carbon emissions or have adopted a “triple bottom line” approach that considers social, environmental, and economic criteria when making decisions.Read more
What is the meaning of corporate governance?
The role of governance in managing risks
How corporate governance can prevent fraud
Transparency becoming the norm
The days of questionable corporate governance practices such as insider trading and off-the-books accounting are quickly becoming a thing of the past.
Companies are now expected to be completely transparent about their operations, from executive compensation to environmental practices.
This trend will only increase as companies realise that transparency is critical in earning and maintaining public trust.
Greater scrutiny of executive pay
As income inequality continues to be a topic of public concern, there is increasing pressure on companies to be more transparent about executive pay and to ensure that it’s fair and aligned with company performance.
Companies are now expected to provide a detailed breakdown of executive compensation and the criteria used to determine it. This is likely to become a more pressing issue in the years to come as public scrutiny continues to increase.
Read more: What is a remuneration committee?Stay compliant, stay competitive
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Stay compliant, stay competitive
Build a better future with the Diploma in Corporate Governance.
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Increased use of technology
Technology has played an increasingly important role in corporate governance, with companies relying on software-driven systems for compliance, risk management, and data analysis.
However, this trend is likely to accelerate in the coming years as digital technologies such as analytics and AI become even more embedded into processes such as compliance, risk assessment, decision-making, and stakeholder engagement.
The rise of technology has also made it easier for shareholders and other stakeholders to monitor what’s happening in a company, enabling them to hold executives accountable for their decisions and ensure that companies stay true to their corporate governance commitments.
Greater emphasis on diversity and inclusion
Over the next few years, an increasing focus on diversity and inclusion within organisations will likely be another significant trend in corporate governance. Companies are now recognising that having diverse teams can lead to improvements in innovation and creativity which can drive business growth and success.
As such, many companies are actively looking for ways to attract talent from all backgrounds while ensuring that existing employees have access to opportunities regardless of gender or ethnicity.
For example, Sodexo has been putting in extra effort for 20 years to ensure the gender balance of its staff is as equal — and equitable — as possible. It has been so successful that it was included in the 2023 Bloomberg Gender-Equality Index, an index that tracks the financial performance of companies with a prioritised commitment to gender equality. 37% of Sodexo’s executive committee are female, and women make up 60% of the board directors. This is even more impressive given their goal is to have at least 40% of its senior leadership team made up of women.
Read more: Diversity isn’t just about gender
The growing importance of stakeholder engagement
Stakeholder engagement is becoming increasingly important in corporate governance. Companies must proactively engage with their stakeholders to maintain trust and ensure long-term success. Stakeholders such as customers, employees, suppliers, shareholders, regulators, and other interest groups increasingly demand greater organisational transparency about their operations.
It’s essential for business leaders & investors alike to stay informed about these trends so they can ensure their corporate strategies remain up-to-date and effective. By staying ahead of these trends, you will well position your organisation for long-term success.
Read more: A guide to ESG reporting
The Corporate Governance Institute offers diploma courses that will give you an edge in the field. You can choose from our online, flexible options and learn at your own pace. With us, you’ll get access to exclusive resources and be able to network with other professionals in the industry.
Our courses are designed by experts who understand what it takes to be a successful director or executive. You’ll gain knowledge of current trends and best practices so that you can make informed decisions for your company. Plus, you get an internationally-recognised qualification.
In these day’s international of digital development, matters have changed for the betterand when it comes to education and getting to know, there’s no debate approximately how the sector of lecturers has risen to a whole new degree of digitisation.
College/school students in recent times no longer must knock on the doors in their professors physically. At present we all used digital platform, the role of technology in the education of the Future is very robust and essential part.
you’re immediately delivered to a multitude of research materials, references, samples and a plethora of topics to read and recognise approximately.
A lot so, you’ll get in contact with essay help on line and different instructional experts to have their assignments customised for easy referencing and this is the effect of the role of technology in the education of the Future.Here’s how it is changing the Role of Technology in the Education of the Future 1. Digital classrooms prove to be pretty helpful
Digital school room refers to the circumstances wherein college/school students get to study and have interaction with real-time tutors through digital communique.
Opposite to the traditional modes of teaching, digital lecture rooms are stated to be smarter in lots of methods and this happen because ofthe role of technology in the education of the Future.
Right here’s the whole you want to understand
It allows in promoting better information retention, as students get to participate greater actively in classes taught through augmented truth projector displays.
As an end result, it Adopts creative wondering abilities amongst college/school students.
Cloud structures such as google Drive, Microsoft Azure and the likes make it less complicated for instructors and college/school students to manipulate and collaborate, no matter the location.2. Social media is making its presence felt in education
96% of students with internet get admission to have already incorporated social media networking technology.
No longer most effective college/school students but principals and directors also are being benefitted by using social media.
They get to proportion school/college news through social media bulletins and hold meetings with mother and father thru on-line modes of verbal exchange via social media.
Students get to stay connected with their classmates thru digital communities, brainstorm over study room instructions, percentage ideas via normal updates on social media pages etc.3. Video mastering modules show to be similarly beneficial
Using video content material in the school room is stated to increase gaining knowledge of and allow college/school students to locate multiple interactive approaches to access their direction lessons.
Right here’s how it’s far converting the face of training in an all at once beneficial manner and this miracle happen only by the role of technology in the education of the Future.
The how-to academic films available on the net build up what college/school students have already discovered or studying in class.
Further to it, on-line instructional motion pictures are stated to be pretty fresh for the scholars as they get toKnow about numerous subjects in motion photo codecs.
This, as an end result, kills boredom or monotony that one may increase within the limited walls of traditional lecture room coaching.
No wonder, 86% of young newcomers frequently consult with video apps and structures including YouTube to learn new things through themselves.4. Smartphone devices are replacing blackboards
Earlier, students used to study blackboards as their go-to screens to consult what has been taught in class. Instructors could list out all key takeaways of the lesson on chalkboards, and college/school students could be aware of the identical of their exercising books.
Also read: Best CRM software for 2023
At a Notre dame instructional institute, it’s been observed that Students majoring in philosophy choose to use their mobile telephone gadgets to get the stick of sure lessons.
In preference to going thru overly complicated and compressed textbook material, college/school students are seen attractive with philosophy writing via interactive digital essays on cell devices.
Numerous Californian educators have deployed snapchat as a flashcard device to assist students of ecology in figuring out one of a kind species of bird.
In line with a current survey, a huge 94% of college/school students want to apply mobile Telephone gadgets in lecture rooms for instructional functions.5. On-line instructional boards are a blessing in screen
The maximum beneficial component of online education systems is that they’re price-efficient. you need nothing but a stable net connection, and you are accurate to head.
Permit’s take a look at how digital instructional boards are Reforming training
As an example, a student suffering with a complicated verbal analysis essay can clearly avail on-line essay writing offerings to acquire reference materials and samples.
This helps him/her to recognise how to get started with a selected academic challenge without just counting on the know-how of private tutors, magnificence teachers or professors.
Platforms along with khan academy, ResearchGate, Coursera and edX provide well-knit academic samples and other studies materials for college/schoolstudentsto get admission to on the cross.6. Artificial Intelligence is the cherry on the cake
How can we no longer communicate approximately AI improvements when it comes to the future of generation in reforming the destiny of education? the utility of artificial intelligence in schooling is selling like hotcakes, it is specified that the idea of one-to-one tutoring on a huge scale has been possible due to the appearance of AI.
AI is the miracle for digital platforms and this miracle is happened by the role of technology in the education of the Future.
Right here’s what you need to understand
AI tools together with presentation translator can make Global lecture room to be had to all with the help of developing real-time subtitles because the educator speaks. This facilitates students speaking extraordinary languages in getting the hang of the lessons taught on line.
AI is being utilised to automate duties on behalf of school and university administrators. As AI steps in, educational administrators find it less complicated to perform powerful enrolment and admission approaches.
AI-pushed apps which include 0.33 space studying, brain, and smarted are already being adopted to personalize Textbook content, such apps also are said to attach students from everywhere in the global.To End With
In line with a record, about 63% of K-12 instructors use generation in the lecture rooms. introduced to this, using technology in education among college students is predicted to increase by using 47.5% by using 2023.
Considering the existing scenario and the projected future of academics inside the fingers of technology, evidently things will simply improve for the Higher.
Education is clearly one of the awesome domains a good way to be benefitted and this is all impact of the role of technology in the education of the Future.
Anjula jangir is a teacher and content writer. Her passion for helping people in all aspects current technology, health, fitness and wellness and also in self-development. Her latest work on all these topics for students and for those people who want to stay healthy and develop something new in themselves.
We interviewed Certona’s CEO Meyar Sheik about the future of one of marketing hottest trends – personalisation tech. 1. First of all, congratulations on being named top personalisation provider! Can you tell us how Certona uses machine learning and predictive algorithms to predict customer behaviour? 3. 2023 has seen some pretty interesting and exciting new tech with marketing applications start to come more into the mainstream, like virtual reality and augmented reality. Do you see these new trends eventually integrating with the kind of personalisation tech that Certona offers?
Augmented reality and virtual reality are enticing concepts to shoppers. Some Certona partners have implemented these cutting-edge features. As retailers increasingly create strategies around these new applications, Certona will develop compatible solutions to support these initiatives and leverage user insights to boost these experiences.4. Ecommerce businesses need to find a ‘sweet spot’ which combines average order value and conversion rate and depends on the price sensitivity of a given audience. How should marketers go about trying to discover where this ‘sweet spot’ lies?
The personalisation engine should do the bulk of this work for retailers. By leveraging an individual shopper’s behavioural data, marketers can personalise product recommendations, making them relevant to a shopper’s preferences and affinities, including price points.5. We are seeing ‘content shock’ as more and more companies attempt to use content marketing, thus decreasing its overall effectiveness. Do you think personalisation is the solution to this problem for marketers, and if so, how do you think it can help subvert it?.
Yes, definitely. Personalisation solutions tailor the entire shopping experience according to what is most relevant to each individual shopper. This includes content recommendations and offers. While ramping-up content marketing overall, retailers who leverage a personalisation strategy can reduce the unnecessary noise and ensure all shoppers receive their preferred content (images, offers, articles and videos) at the right time in the shopping journey.
Marketers need to extend their personalisation strategies across the omnichannel landscape to create a connected experience and avoid the “you don’t know me” experience. Retailers can avoid recommending products a shopper has previously purchased by simply leveraging continuous profiling and real-time targeting solutions. Omnichannel personalisation enables retailers to track shopper activity in real time and make immediate adjustments to reflect recent purchases and other activities.7. With the modern consumer journey taking place across multiple devices, how do you go about tracking activity across different devices, some mobile, some desktop?
Today’s consumers are no longer single-channel focused when it comes to shopping. Certona’s unique ability to model consumer behaviour and shopping patterns with predictive targeting in real time, regardless of touchpoint, enables retailers to efficiently connect with shoppers across all channels. Shopper behaviour and preference data is generated from many touchpoints, operational systems and third-party sources. The ability to connect the dots across all channels over consumers’ shopping history is key. The more retailers know about their consumers’ shopping behaviours, the more relevant and individualised the experience. This drives significant increases in customer engagement, loyalty and lifetime value.
It’s up to the retailers to be responsible in handling consumer data, especially as concern grows around digital trust. Shopper trust is a two-way street and most shoppers are willing to trust brands as long as brands use the data collected to deliver something of value. Retailers must retain trust for an overall positive impact.
Metaverse is the future of connectivity and will change the world in the next 10 years
Neal Stephenson, an American author, created the phrase in his 1992 science-fiction novel Snow Crash. Humans engage with avatars in a 3D virtual environment in the novel, which is pretty much what we anticipate from the Metaverse. Aside from its name, numerous businesses are working on the next part of the internet right now.
While Meta has gotten a lot of attention for its role in the Metaverse, many other businesses are working to make the virtual world a reality. Apple, Microsoft, Google, Unity, Epic Games, Nvidia, and Snap are just a few of the major players working on their solutions.
We’ve all heard about second chances. What the metaverse is doing now to digitally build a second universe? We are not strangers to the idea of existing in a virtual world, particularly in this post-COVID-19 age. We have a few hours to spend in a virtual world now and then — when we game or have Zoom talks — but our virtual world ends when we finish the job. However, with the metaverse, the virtual world will remain a distinct realm even when you are not participating or communicating. It now means that you are in a separate virtual meta-world with a service provider and are effectively disconnected from the rest of the world when you end your call to stop gaming.
The metaverse, in effect, will be a virtual universe that runs parallel to our actual existence. It will be a full experience in which digital communities, parks, and clubs will appear, sometimes in a single experience and sometimes in a mix of several worlds. Although there may be similarities between the realms we live in, such as AR overlays, the overall idea stays the same — the construction of a second chance at life.
In this virtual environment, you could be going to meetings in the metaverse, engaging, and ultimately making your way to a game in this same place. If that isn’t enough, you could be making purchases and eventually traveling to see a movie in this artificial environment. This is an interoperable utopian metaverse that I’ve outlined.
In a real-world scenario, suppose you purchase a t-shirt at a mall and then wear it to go to a movie. Then you’d want to go have some fun with one of your buddies later. You could be replicating this real-world example in a flawless simulation of a metaverse.
There will almost certainly be multiple forms of metaverse service suppliers, as several creators are now actively prioritizing this concept. Let us suppose that everything goes exactly as planned. In that scenario, you could simply transfer your identity from one metaverse to another to demonstrate how the metaverse concept works in practice.
When it tends to come to owning digital goods, NFTs enter into action. With the use of NFTs, users will be able to buy digital assets, maintain ownership in their name via blockchain technology, and then exchange these digital collectibles. The metaverse has unleashed the possibility that NFTs already demonstrated, increasing its significance.
The Role of NFTs: NFTs will serve as the metaverse’s foundation. Almost all of the buzz surrounding the big tech firms is about fusing the worlds of NFTs and the metaverse. It is fair to presume that the success of the metaverse and the development of the digital economy within the metaverse will all be aligned with the NFTs.
NFTs, or non-fungible coins, exploded in 2023, smashing revenue records one after the other. Sale of NFTs were brisk. Only a small number of cryptocurrency aficionados were engaged with NFTs at the start of the year.
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