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Consumers are becoming more comfortable interacting with businesses on their mobile devices. Better get on the SMS marketing train now.

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. And customers expect businesses to use all of them to offer the best experience.

SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in real-time with targeted and effective messaging.

Let’s look at what SMS marketing is and how you can incorporate it into your marketing strategy.

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

What is SMS marketing?

SMS marketing is the practice of sending marketing messages by text message.

It’s a form of opt-in marketing that requires contacts to subscribe. This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow.

Common types of SMS marketing examples include:

personalized promotions

offers or discounts



Consumers are becoming more and more comfortable interacting with businesses on their mobile devices. In many cases, they expect to be able to reach businesses by messaging or text.

So it’s no surprise that even back in January 2023, before COVID-19 upended the ways in which businesses interact with customers, more than half of U.S. retailers planned to increase their digital marketing investment in messaging and SMS.

By June 2023, that number had increased to 56%, outranking any other area for potential investment.

Source: eMarketer

What is SMS customer service?

SMS customer service is the practice of serving customers through SMS messages, allowing them to “talk” to customer service agents via text.

Juniper Research found that global mobile business messaging increased by 10% in 2023, reaching 2.7 trillion messages. SMS accounted for 98% of that messaging traffic, and the retail sector accounted for 408 billion of those messages.

Juniper found that retailers primarily used messaging for:

order confirmations

dispatch notifications

tracking information

delivery updates

All of these functions fall under the larger umbrella of SMS customer service.

And Gartner predicts that by 2025, 80% of customer service organizations will be using SMS and messaging, rather than native apps.

Customers perceive these service SMS messages to be the most valuable ones sent by businesses. Appointment reminders, delivery updates, and booking confirmations all rank above product or service discounts in terms of perceived value.

Source: eMarketer

That means if you’re planning to incorporate text message marketing, it’s a good idea to also include SMS customer service. Customers are more likely to stay subscribed to SMS messages when they see real value in the messages you send.

Of course, SMS customer service is not just about these automated confirmations or reminders. It also involves allowing customers to chat directly with customer service reps using one-to-one text messaging.

SMS marketing best practices

Don’t send without a clear opt-in

You probably already collect phone numbers from your customers. That does not mean you should start mass texting them. Much like email marketing, SMS text marketing requires a clear opt-in.

You can ask customers to opt in to text messages on your website or other online channels. But, before you start sending, you should get a text confirmation that they really do want to subscribe.

One way to do this is to send one SMS (and one only) thanking them for subscribing and asking them to confirm their opt-in with a simple Yes or No. If they don’t respond, don’t text them again. And, obviously, if they text No, don’t text them again either.

Source: Knix

Source: Knix

Include instructions to opt out

This is a best practice (and often a legal requirement) for all marketing communications. But it’s especially important for a more intrusive method like SMS. Repeatedly texting people who don’t want to hear from you is more likely to lose customers than lead to sales.

You should include unsubscribe information even for transactional messages like shipping updates or appointment reminders. Not everyone wants to get these kinds of details by text.

Since open rates for SMS messages are consistently much higher than those for email, your unsubscribe rates will be higher, too. Don’t panic if you see a spike in unsubscribes after a message goes out.

But do analyze your unsubscribe rates over time. Once you’ve fully implemented your SMS marketing program, you can establish an unsubscribe baseline. Check all future messages against that baseline, and look for any outlying results. If unsubscribes are unusually high or low, analyze the message to see if you can identify what led to the change in result.

Identify yourself

You can’t assume your customers have you in their SMS contacts. That means your message will appear from a number they don’t recognize, with no inherent identifying information. If you want them to get past the first couple of words, you need to identify yourself right away.

A simple way to do this is to put your brand name right at the start of the message, followed by a colon, like Victoria Emerson does here:

Source: Victoria Emerson

And here’s an example of what not to do. Yes, I can tell by the content of the message that it must have come from my cell service provider. But they never identify themselves, and the recipient shouldn’t have to play a guessing game.

Send at the right time

Choosing the best time is important for any marketing message. But for SMS, it’s critical. That’s because people are more likely to have alerts turned on for text. And while some people put their phones on Do Not Disturb at times they don’t want to be interrupted, you can’t count on this.

@RoyalMailHelp Thank you so so much for waking me up by texting at 7am on a Saturday morning to tell me my parcel will be delivered on Monday! Why can’t you text at a reasonable time? 😡

— maria (@mjen30) June 26, 2023

The last thing you want to do is wake your customer up in the middle of the night with a marketing offer. Your customers probably don’t want to receive messages that would interrupt their dinner, either.

The good news is that area codes make it relatively easy to identify your target audience’s time zones. Rather than sending a blast message to everyone at once, choose an appropriate time and send it out in stages by time zone.

If you have an in-person business, another great option is to send SMS messages right after an appointment. You’re already on the customer’s mind and you know they’re up and about. For example, my dentist sent this message right after a recent appointment.

Source: Atlantis Dental

It’s a good idea to do some testing to see what times get the best response and the lowest unsubscribe rate.

Know your character count

SMS messages max out at 160 characters. That’s not a lot to work with when you’ve got to identify yourself and provide an opt-out option. You’ll need to know exactly what you want to say and not waste any characters.

Get to the point quickly, and use links (and link shorteners) to fill out the details of your message.

SMS marketing software

SMS marketing and SMS customer service require more than a simple messaging app on your phone. Here are some SMS marketing platforms to help you incorporate SMS into your marketing and customer service strategies.

Sparkcentral brings all your customer service messaging—from SMS, social media, WhatsApp, and apps—into one inbox. Since customers may reach out across multiple platforms, this is a key way to make sure your SMS customer service response is part of a unified customer care approach.

Sparkcentral also allows you to incorporate chatbots. Routine care requests can be handled automatically, without overwhelming your customer care team. When it’s time for an agent to step in on SMS, they’ll have access to data from your CRM and the existing chat. They’ll be well equipped to delight your customers with the most helpful response possible.

You can connect Sparkcentral to CRM systems such as Zendesk, Microsoft Dynamics CRM, and Salesforce CRM.

Source: Sparkcentral

EZ Texting allows you to send a broadcast SMS campaign to your opt-in list. Your SMS marketing campaign can involve contests, coupons, and promo codes, as well as transactional messages like appointment reminders.

They also offer a built-in web form that helps you convert email subscribers and website visitors to SMS subscribers.

Omnisend has pre-built SMS templates and workflows for cart abandonment and birthday offers, as well as order and shipping confirmations. They also provide SMS opt-in tools like pop-ups and landing pages.

Omnisend also supports MMS, so you can send GIFs and images with your text messages.

Attentive is an enterprise-level SMS marketing platform used by brands such as TGI Fridays, Pura Vida, and CB2. With a focus on compliance, it helps you create personalized, targeted text messages that directly lead to revenue.

Use Sparkcentral by Hootsuite to engage with your customers and respond to messages across SMS, email, live chat and social media — all from one dashboard. Deliver a seamless cross-platform customer service experience with chatbot and CRM integrations.

Get Started

Manage every customer inquiry on a single platform with Sparkcentral. Never miss a message, improve customer satisfaction, and save time. See it in action.

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Everything You Need To Know About Jiomoney

JioMoney – Frequently Asked Questions

Question: How to register for JioMoney?

Question: Who is eligible for a Jio’s digital wallet account?

Answer: Any user who is above 10 years of age can use JioMoney and operate.

Answer: The app store sensitive information of a user on its secured servers, which is backed by world-class security procedures and cutting-edge technology. The credentials used by consumers are kept intact with the company and not shared with anyone when a user pays with the wallet. Further, a user should not share its sensitive information like mPIN and password details with anyone.

Question: What if I lose my phone, is my JioMoney amount safe?

Answer: If a user lost its phone then also the money is 100% safe in the wallet. As the wallet is operated through mPIN and password, nobody can access the information on your JioMoney. Further, if you suspect any unauthorized activity on your wallet, then you can suspend your account and block payment by calling the customer service number 1800-891-999 or can write to [email protected]

Answer: A user who has a Registered mobile number with any telecom operator can sign-up with JioMoney.

Question: What are the different types of accounts offered by JioMoney?

Answer: Jio’s wallet offers two types of accounts:

Basic Account: A basic account user can make transaction up to Rs. 10,000 per calendar month. No documents are required for ‘Basic Account’.

Advanced Account: A premium account user can store Rs. 1,00,000 stored in the JioMoney account for any calendar month, and make unlimited transactions.

Answer: No, there are no charges for using JioMoney

Question: Does JioMoney has any expiry policy?

Answer: No, your account is valid till the time you registered mobile number is in use.

Answer: Only one account.

Question: How can a user load money on its account?

Answer: A user can load money through Net Banking, credit/debit card.

Question: What will happen if a user fails to load his account?

Answer: If a user is unable to make the payment due to failure, the deducted amount will be refunded to the account or card.

Answer: No.

Question: Who all can a user pay using Jio wallet?

Answer: For all the Jio services, e-commerce websites, utility bills, electricity bills, gas, landline, insurance premiums, prepaid mobile recharges, and DTH connections. You can also do charity at National Association of Blind, Siddivinayak Trust, CRY etc. Apart from this, you can make payments to other JioMoney users.

Answer: JioMoney is available as a payment method at more than 50,000 e-commerce websites. Apart from this, you can also make payment through mobile app options which are offered by a number of online merchants.

Question: How to make payment at a neighborhood store or a shopping mall?

Answer: By choosing ‘Pay at Shop’ in the app and proceeding the payment.

Question: How to determine the payment is successful?

Question: How to send/receive money on the wallet?

Question: How to unlock the account?

Answer: If your account is locked after 3 consecutive incorrect mPIN attempts then you can contact JioMoney customer care at 1800-891-9999 (toll-free) or write to [email protected]

Question: How to give feedback to JioMoney?

Question: How to check account balance?

Question: How to update JioMoney profile?

Everything You Need To Know About 4K

What is 4K?

4K is a standard for video content that outputs at a resolution of 3840 x 2160 pixels. Essentially, each frame of 4K movie contains approximately four times the detail found in the FHD or HD version of that movie.


Importantly, you’ll need a 4K TV to watch 4K video content. You can’t just watch it on your old HD TV. You’ll need to upgrade.

Is 4K the same as HDR?

No. HDR is a separate standard that spins-off of 4K resolution that deals with how wide the colour-gamut of the display output is.

For more on this, read our feature on Everything You Need To Know About HDR TVs.

Can HD content be upscaled to 4K?


Yes. However, not without some loss in quality.

Most modern 4K TVs support native upscaling – automatically resizing HD and FHD quality content to suit the larger resolution. Non-4K content will generally look better on a 4K TV than a HD one – but not as good as properly mastered 4K content will.

It’s for this reason that most film distributors are currently re-releasing older films in 4K.

Where can I get 4K content?


There are two main ways to get 4K content. The first and easiest way is to buy physical 4K Blu-Rays via retail chains like JB Hi-Fi, EZYDVD, or online through channels like Amazon. While the initial crop of 4K Blu-Ray content was limited to one or two of the major studios, most major Hollywood releases nowadays tend to get a 4K release including films like Mortal Combat, Godzilla, Red Sparrow and Avengers: Infinity War.

You can also now buy classic films that have been remastered in 4K, including oldies like: Psycho and The Wizard of Oz and more recent films like, Gladiator, Back To The Future Trilogy and Inception.

Bear in mind that, if you’re looking to watch 4K Blu-Ray content, you’ll also need to invest in 4K Blu-Ray player and a 4K-ready HDMI 2.0 cable.

The other place you’ll be able to find 4K content is through digital distribution channels like iTunes and the Google Play Movies store. Unfortunately for Australian audiences, only select studios are currently offering 4K content through these channels at the time of writing.

Foxtel also has 4K channels, including a 4K Ultra HD movie channel and a 4K Ultra HD sports channel. To view the Foxtel 4K content, you’ll need a 4K TV, active Foxtel subscription and the company’s new iQ4 set top box.

Can I stream 4K content on a streaming service like Netflix?


That’s the other major source for 4K content at the moment. Netflix, Stan and Amazon Prime all support 4K content for most of their original series and some licensed content.

Of course, in order for you to access any of that content, you’ll need adequate bandwidth. For Netflix users, this translates to the following:

0.5 Megabits per second – Required broadband connection speed

1.5 Megabits per second – Recommended broadband connection speed

3.0 Megabits per second – Recommended for SD quality

5.0 Megabits per second – Recommended for HD quality

25 Megabits per second – Recommended for Ultra HD quality

Select original streaming content on these platforms has also been graded to make use of HDR standards like HDR10 and Dolby Vision.

Can I play video games in 4K?

4A Games

4K gaming is supported by Sony’s PlayStation 4 Pro and PlayStation 5, Microsoft’s Xbox One X, Xbox One S and Xbox Series X consoles.

However, it’s worth noting that, only the standard PlayStation 5, Xbox One X, Xbox One S and Xbox Series X support physical 4K Blu-ray discs.

Rumours are currently rife that we will soon see a Nintendo Switch 2 that supports 4K gameplay, yet nothing concrete has yet been confirmed.

As for PC, 4K gaming is taking off rapidly with 4K monitors now easy to find and also highly affordable. There are many games now available that support 4K, including titles like Metro Exodus, Metal Gear Solid V and Battlefield 1.

Once again, you will need the correct hardware. As well as a 4K monitor, you will need a graphics card that can support 4K gameplay. The newer and more powerful your graphics card, the better.

Optimally, you will want to have an Nvidia RTX 30 Series or AMD Radeon RX6000 Series graphics card installed, since these are the newest and most optimised graphics cards for 4K gaming. However, you could also get away with an older graphics card as long as it isn’t too underpowered. We wouldn’t recommend anything older or less powerful than Nvidia’s GeForce GTX 1080 Ti or RTX 2070 Ti, or AMD’s Radeon RX 5700 XT.

You’ll also want nothing less powerful than an Intel Core i7 or AMD Ryzen 7 processor to make 4K gaming on your PC worthwhile.

Everything You Need To Know About Wireless Charging

How It Works

When using the term “wireless charging,” it somehow seems like you will be able to charge your phone at any distance from the charging unit. It’s misleading but a necessary evil that provides a simpler terminology to understand. The reality is that “wireless charging” is actually magnetic induction charging.

Magnetic induction chargers, as the name implies, have a strong electromagnetic coil in the center that generates a field. The moment you place your device on a charging surface, the charger’s magnetic coil will turn on, and your device will charge by utilizing the magnetic field generated by it. The device’s end functions in reverse, taking the magnetic field and converting it into usable energy.

Please note that this is different from the magnetic charging cables found in some Mac models. These cables use magnets for attaching to their ports, but pass current from point A to point B through conduction, not induction.

How Fast Does Your Phone Charge?

The speed of a phone’s charging cycle depends entirely on amperage and voltage. If you multiply both, you end up with the effective wattage in power being transferred from the charger to the phone. A 12-volt charger delivering 500 milliamps of nominal current will charge at 6 watts of nominal power. Phone battery capacity is measured in milliamp-hours (mAh). On the other hand, the average charger will show you how much voltage in direct current (DC) it will deliver, and at what amperage it will deliver it.

Typical wall chargers will deliver 1 amp of nominal current at 5 volts of tension. This charges a 3,000 mAh battery in roughly 3.6 hours. Most wireless chargers will also follow this guideline (5 volts of tension), but will lower the amperage slightly (the highest I’ve seen is 0.65 amps). Expect your phone to take longer to charge in this instance. To get a feel for how long your phone will take to charge on a wireless charger, check its amperage and compare it to the 1-amp nominal current delivered by the typical wall charger.

There Are Other Devices That Use Induction Charging

Is Hijacking Your Phone Through the Wireless Charger Possible?

You may have heard of cases in which people’s phones were hacked and information was stolen through the charger in a public place. A new concern is on the rise as more restaurants and other public venues are offering free wireless charging to individuals with smartphones. Can the same thing happen through this new kind of charger?

The answer (so far) is a resounding “no.” The reason why wired charging stations were able to steal information was because it relied on the phone’s USB port (all five wires). This allowed some charging stations to act as a computer that would interact with the phone. With wireless charging, the induction coils have only one purpose: Turn on the magnet so the phone can chug some juice.

Of course, that all may change if phone manufacturers decide to allow their devices to use wireless chargers as information exchange points. When that time comes, this will become a legitimate concern.

Miguel Leiva-Gomez

Miguel has been a business growth and technology expert for more than a decade and has written software for even longer. From his little castle in Romania, he presents cold and analytical perspectives to things that affect the tech world.

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Chat Gpt Playground: Everything You Need To Know

Chat GPT Playground is an artificial intelligence chatbot developed by OpenAI that utilizes GPT models to provide natural language responses to user inquiries. It’s an interactive platform that enables users to communicate with the AI using natural language. The tool has undergone several iterations, with the latest one being Chat GPT 4 Playground. Users can ask any question, and the machine will provide an appropriate and detailed response. Additionally, the tool can generate text by offering prompts. It’s a potent instrument that can enhance content creation. In this article, we will explore the Chat GPT Playground, a platform that offers an immersive experience for NLP enthusiasts to interact with GPT models, learn, and develop new applications.

See More : OpenAI Playground: Your One-Stop Destination for AI Modeling

Chat GPT Playground is an AI chatbot developed by OpenAI that enables users to interact with the AI using natural language. It’s an improvement from GPT-3 and is designed to restrict potentially harmful output. The latest version, Chat GPT 4 Playground, offers more functions and control over the generated output. Users can ask any question and receive an appropriate and detailed response from the machine. The tool can also generate text by providing prompts. The Playground is free to use and can be accessed by creating an account on OpenAI’s website. It’s a powerful tool that can be utilized for various applications, such as writing stories, generating lists, creating product descriptions, and translating text.

The Chat GPT Playground features a user-friendly graphical interface that enables users to ask questions, run experiments, and test the chatbot’s capabilities with ease. The interface is text-based, allowing users to enter prompts and read responses easily. The tool is designed to be user-friendly and does not require any technical expertise. It’s accessible through OpenAI’s website, and users can create an account to start using it. The interface also allows users to save, rename, access, and delete old conversations, making it easier to keep track of their chat history. Moreover, users can view code samples in Python, curl, and JSON format and even write an application to perform the same tasks they are carrying out with the Playground.

Chatting with GPT models can be done using the ChatGPT and GPT-4 models, which are optimized for conversational interfaces. These models behave differently than the older GPT-3 models, as they are designed for conversation-in and message-out purposes. The models expect input in a specific chat-like transcript format and provide a completion that represents a model-written message in the chat. The ChatGPT Playground is a user-friendly system that allows users to ask questions, run experiments, and test the chatbot’s capabilities through an easy-to-use graphical interface. The Playground is designed to make testing prompts easy and familiarize users with API usage. Users can input their requirements as plain English text. The Chat Completion API is a new dedicated API for interacting with the ChatGPT and GPT-4 models, and it is the preferred method for accessing these models.

Also Read : Chat GPT 4 Login free: Access OpenAI’s Latest Model for Free

More Resources : What is Rizz GPT And How To Use it?

The ChatGPT platform has sparked concerns regarding data privacy and security. While the developers trained the model on publicly available text, the chatbot also learns from user conversations. To safeguard privacy, users can control how their data is used by disabling the Chat History & Training toggle switch in the Data Controls section of the Settings menu. However, it’s important to note that OpenAI didn’t ask for permission to use users’ data, which raises privacy concerns. A position paper by the Cloud Security Alliance provides an analysis of how ChatGPT can benefit cybersecurity, how it can benefit malicious attackers, how it might be attacked directly, and guidelines for responsible usage. It’s important for users to be cautious about what they share with ChatGPT and to be aware of the potential risks involved.

Chat GPT Playground is an excellent platform for NLP enthusiasts to learn, experiment, and develop new applications using GPT models. With its intuitive interface, powerful tools, and active community support, it provides an immersive experience for users to explore the world of NLP. So, if you are passionate about NLP and want to develop cutting-edge applications, Chat GPT Playground is the ultimate destination for you.

Q. What is Chat GPT Playground?

Chat GPT Playground is a web-based platform that provides users with an interactive and engaging experience to experiment with GPT models.

Q. What is NLP?

Natural Language Processing (NLP) is a branch of AI that deals with the interaction between computers and human language.

Q. What kind of models does Chat GPT Playground offer?

Chat GPT Playground offers a wide range of pre-trained models, including GPT-2 and GPT-3, to choose from.

Q. Can I develop my own applications using Chat GPT Playground?

Yes, Chat GPT Playground offers a range of tools and resources to develop new applications in the field of NLP.

Q. Is my data safe on Chat GPT Playground?

Yes, Chat GPT Playground follows industry-standard security practices to ensure the safety of user data. It also provides users with the option to keep their data private, by not storing any user data on the platform.

Q. What kind of community support does Chat GPT Playground offer?

Chat GPT Playground has a vibrant and active community of NLP enthusiasts. Users can share their experiences, exchange ideas, and seek help from the community. The platform also hosts regular events, such as webinars and hackathons, to engage with the community and promote NLP innovation.

Q. Can I use Chat GPT Playground for commercial purposes?

Yes, you can use Chat GPT Playground for commercial purposes. However, you need to make sure that you comply with the terms and conditions of the platform.

Q. Is Chat GPT Playground suitable for beginners in NLP?

Yes, Chat GPT Playground is suitable for beginners in NLP. The platform offers comprehensive documentation and tutorials to help users get started.

Q. How can I get started with Chat GPT Playground?

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Nothing Ear (2): Everything You Need To Know

The Nothing Phone (1) is proving a solid mid-range option after several software updates, and we were impressed with the company’s Ear (1) and Ear (Stick) wireless earbuds.

Today, Nothing announced the Nothing Ear (2), an updated in-ear wireless earbud that replaces the Ear (1), the firm’s first-ever product launched in 2023.

Here’s everything you need to know about the Nothing Ear (2).

When will the Nothing Ear (2) be released?

Nothing announced the Ear (2) on 22 March 2023, and the buds are available to buy now from Nothing’s website.

From 23 March you can get them from the Nothing Store in Soho, London, and also at Kith retail stores in the US, France, and Japan.

From 28 March Ear (2) will be on sale with other retailers including StockX in the US.

How much does the Nothing Ear (2) cost?

The Nothing Ear (2) costs $149/£129/.

The buds are only available in white at launch and look very similar to the Ear (1). In fact, if it weren’t for the tine branding on the stalks of each bud, it’s near impossible to tell they’re the new pair.

In the US and Europe this is the same price as the Nothing Ear (1) but in the UK the Ear (2) is £20 less than the older model.

The Ear (1) originally cost $99/£99/€99 but Nothing had to put the price up in October 2023.

The company’s Ear (Stick) open earbud costs $99/£99/€119.

$149/£129/€149 is still very competitive, undercutting Apple’s AirPods Pro 2 by $100/£120 – and the Ear (2) pack in many similar features.

Henry Burrell / Foundry

What features and specs does the Nothing Ear (2) have?

The Nothing Ear (2) look very similar to the Ear (1), but the company has changed a few things.

It has kept the stemmed bud design popularised by AirPods but now the controls are even more similar to AirPods, and what we saw on the Ear (Stick), with pinch controls rather than the touch ones on Ear (1).

Also new for Ear (2) is a smaller charging case, a Personal Sound Profile option to adjust EQ, Dual Connection for playback from two devices connections, and upgraded Clear Voice tech to make calls more audible.

There’s also high-quality audio streaming compatibility with the LHDC codec.

Personal Sound Profile

This mode will elt you take an ear tip fit test to ensure audio quality and comfort and to make sure the active noise cancellation (ANC) is working well.

A beep test will then ask you if you can hear frequencies at different levels, creating what Nothing calls your Hearing ID.

The software in the Nothing X audio app will then use this (you can toggle it on or off) to adjust how audio sounds – hopefully better given it’s trained to your ears.

Dual Connection

For the first time, you can connect a Nothing earbud product to two audio sources simultaneously. It’s handy if you want to be connected to your phone and laptop at the same time and easily switch between the two for calls or video playback.

Clear Voice Technology

With three mics and an AI noise reduction algorithm, Nothing says the Ear (2) has the best audio on a Nothing earbud yet.

The mic positioning is designed to add more wind resistance and it is claimed the new buds have better Bluetooth connection thanks to a new antenna structure.

Henry Burrell / Foundry

New custom driver

Ear (2) has a redesigned 11.6mm custom driver to deliver an updated sound. Nothing says low frequencies “go even deeper”. Up the bass.

Hi-Res Audio compatible

The Ear (2) are built to playback hi-res audio at frequencies up to 24 bit/192KHz using the LHDC 5.0 codec. This is different to the LDAC codec seen in other hi-res earbuds such as the Sony WF-100XM4.

Nothing says that when turned on, the mode should detect when the audio source is hi-res and playback accordingly. We’ll find out in our review soon.

Personalised ANC

With ANC, Nothing Ear (2) lets you pick between three levels or an Adaptive mode that takes in the ambient noise around you to choose how much sound it should let in or block out.

There’s also a now-familiar transparency mode that lets all sounds in so you can talk to others and hear sounds even with the silicon-tipped buds in your ears.

Battery life and water resistance

Nothing states with a fully charged set of buds and case you’ll get 36 hours of playback without ANC on. This breaks down to 6 hours of use without ANC on for the buds at a time. A fast charge can add eight hours of playback time from 10 minutes plugged in, allegedly.

The Ear (2) is IP54 rated for dust and water resistance, which equates to sweat from workouts, light rain, and not much else. Keep ‘em dry.

We’ll have a full review of the Nothing Ear (2) in the coming days. In the meantime, check out our roundups of the best wireless earbuds and best budget wireless earbuds to see the best alternatives that are currently on the market. 

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