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CES, consumer electronics show

I don’t understand all of the science and technology that makes these things quicker, smaller, and easier to use, but I certainly appreciate the amazing changes that these innovations have made in our lives. My role is to tell you about the hottest new products that will hit the market his year, the cool gadgets that you must have to impress your friends and neighbors.

A lot of the stuff I told you about last year has hit the streets to critical and commercial success. Some products are still trying to find their way. One new technology that was hard to miss at last year’s show was satellite radio. The two competitors in the field, Sirius and XM, spent lots of marketing bucks to spread awareness of their national radio programming through live daily shows packed with celebrities and musical guests. But both launches were delayed and the companies have had trouble convincing consumers to pay for radio reception. The multimedia handhelds (PDAs/cellphones/MP3 players, and so on) that were in abundance last year have still not taken the world by storm the way PDAs themselves did a few years back. But the word on the street is that with prices coming down and improvements in design and ease of use, these handhelds are poised to make an enormous impact in the months ahead.

Last year’s biggest buzz surrounded Bill Gates’ introduction of Microsoft’s Xbox. The graphics and game-play demos were outstanding. It was definitely the gadget I wanted most when I left last year’s show. And now a year later, we’ve had one in the office for about two months, and it’s everything I had been expecting. It’s almost a little too good, in fact. My fellow editors and I have been tying up the PopSci testing room for the better part of six weeks “evaluating” the software (in other words, playing Madden 2002 and Gotham City Racing until our eyeballs bleed). For a review and head-to-head comparison between Xbox, GameCube, and the PS2, check out our February issue.

This year’s show kicked off tonight with a keynote address by Microsoft leader Gates. The world has changes enormously in the past 12 months. But not Mr. Gates’ presentation. Except for a few update slides of products Microsoft released this year, his speech was way too similar to last year’s. We’re on the cusp of the digital decade, Microsoft software will help connect everything in your home, tablet PC monitors are ready for their breakthrough, blah, blah, blah. I know this wasn’t the perfect venue for it, but since he was talking about how easy and safe Microsoft software is going to make our lives, he should have at least mentioned the problems the company is having with the vulnerability of the new Windows XP software to hackers, as well as consumer complaints about some of the Xbox consoles. That said, I’d still sit in a hot, crowded auditorium anytime to hear the guy talk. Some say I have a soft spot for bazillionaires, but I’m just still impressed by the performance of Microsoft in what can be called at best a troubled year. It sold 17 million copies of the new XP software (a 300 percent improvement over sales of Windows 98.) It entered the crowded videogame console market by selling more units than any console in history. It sold 1.5 million Xboxes and almost 5 million Xbox games. And it also has more than 150 titles slated for release this year. And to top it all off, Bill did an eerily impressive Harry Potter imitation in a pre-taped video segment.

And as I sit here the night before the show in my hotel room, I can only wonder about what new thing I’ll be dreaming about evaluating as I’m flying back to New York. Talk to you tomorrow.

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The 10 Best Online Shopping Sites For Cheap Electronics

Buying electronics can be a very expensive endeavor, especially if you prefer to stick to new products.

Getting a good deal can feel impossible sometimes, but if you know where to shop online shopping sites for cheap electronics, you can get some amazing deals that you’ve never imagined.

Table of Contents

The following are 10 of the best online shopping sites where you can find electronics cheaper than anywhere you may shop in person.

You may be surprised to see Amazon in a list of online shopping sites for cheap electronics. But if you’re a frequent Amazon shopper, then you’re probably already fully aware of the amazing deals on electronics that you can find there, if you know where to look.

If you only superficially browse the Electronics section of Amazon, you’d think that all you can find there are brand new products at roughly retail prices.

But the reality is that there are a couple of interesting ways you can find unbelievable deals on those same products.

Many of these “used” products are listed in new or almost new condition. Many of them are also Prime certified and include free shipping.

What is Amazon “renewed”? It’s Amazon’s term for refurbished items. These are usually returned items that have been fully repaired, cleaned up, and look and perform just like new. They often even include a short term warranty through Amazon.

These products will arrive in a plain box rather than in the retail box, and include basic accessories. However, just reading the reviews for these items you’ll see that many buyers have been thrilled at the quality of these items. 

The “renewed” deals you can find on Amazon are nothing short of amazing.

eBay is a well-known name in the world of used products, but in recent years more and more retailers of new electronics have established stores on the platform.

When you select the Electronics top level category in the left menu on the main page, you’ll usually see a link to the best deals in a banner at the top of the category page.

Further down the page, you’ll see all of the categories. One of those categories is Certified Refurbished. 

Select this to browse all of the refurbished electronics you can buy at similar prices as you’d find in the list of Amazon “renewed” products.

In these listings, you’ll find some of the hottest electronics at rock-bottom prices. $820 laptops for $599.99. $1,160 camera lenses for $599. And much more.

Best Buy is another large retailer that deserves to be on this list. Facing stiff competition from sites like Amazon, Best Buy instituted a Price Match guarantee.

All you have to do is take the listing for a product with the same brand, model number, and color to your store (or online!), and Best Buy will match the price.

This doesn’t exactly get you a better price, but it does give you peace of mind knowing that you can go into the actual store to test drive a product, and still get a price that’s as good as the one you found online.

Another reason to look for cheap electronics at the Best Buy site are the Top Deals and Deal of the Day links at the top of the main page.

Some of these are smaller deals of 10% to 20% off, but often you’ll find some pretty significant deals like hundreds of dollars off the price of a laptop or a tablet.

Another good place to find cheap electronics on the Best Buy site is on the individual item pages. Look closely under the bold price and you will likely see an alternative price next to Open-Box.

This price is often even lower than any discounted sales price that’s currently active on that product. You may not get the original box or a device in mint, unused condition, but it will be almost new and for a price far below what you’d pay for new.

Another section to check out is by selecting the Deal menu item on the main page, and selecting Best Buy Outlet from the dropdown menu.

This is where you’ll see a collection of just about every single deal throughout the site. They’re organized by open-box, discount, and best of all refurbished items.

In fact, if you scroll down to the bottom of this page, you’ll see a section describing Refurbished items, and a Shop refurbished link below it. 

Refurbished electronics are some of the best deals you’ll find on the latest, top-of-the-line electronics that you could never afford new.

These are products that have been repaired and certified by the Geek Squad as in like-new and working condition. Many of these are only available for local pickup, so make sure you read the fine print before you buy!

When you shop Micro Center, you’ll find that most of the products listed have some sort of discount off retail price.

In many cases that discount is pretty significant. But if you want even steeper discounts, explore the left navigation menu for three links:

Refurbished Deals: Like-new, repaired items across all of the site’s categories.

Clearance: Includes both closeouts and open box items.

Hot Ad Deals: These are short-term doorbuster deals throughout the site.

To save a few extra bucks, don’t forget to select the Rebate Center link in the footer of the site. This is where you’ll find manufacturer rebates that can save you even more on select electronics.

Newegg is a well-known source of all sorts of products, not only cheap electronics. However, the product deals are plentiful there. 

Some of these deals are remarkable, with markdowns off retail as much as 75% off or more. Just select See All Deals under this section to see all of the current deals that are available.

Another opportunity to find cheap electronics while you’re browsing products on the site is to look for a Used price under any of the products.

This is an opportunity to buy the same product from people selling slightly used version at a steeply discounted price. Just select View Details to learn more.

Also, while you’re browsing categories, you’ll notice in the left navigation pane, under the Condition section, there are checkboxes for Refurbished, Used, or Open Box.

Refurbished in particular provides a really good opportunity to get expensive electronics very cheaply from one of the Newegg reseller partner companies. 

TechBargains is a bit of a unique site to find cheap electronics in that it isn’t strictly a retailer site. It’s run more like a blog, with an entire team of “BargainMeisters” who constantly search for the best deals on gadgets and electronics. They use a very large team on-staff, but also take input and feedback from their user base as well. 

Following the blog-like theme, the main page lists the main updates of newly found deals under Latest Deals. However, along the right navigation pane you’ll also find Trending Deals and special events like Cyber Monday.

Be sure to check out the special event listings, like Cyber Monday, because these are often larger posts with a long list of deals listed out in each update.

There isn’t a Fry’s location in as many areas of the country as there are Best Buys, but if you live near a Fry’s then you know just how often you can find some amazing deals there. The Fry’s website is no exception. 

On the main page you’ll see sections like Daily Deals, Weekly Deals, and Shop Today’s Deals. 

Most of these discounts are remarkable; sometimes up to 50% off retail price or more.

If you scroll to the bottom of the page and select Fry’s Deals in the footer, you’ll see a page that includes ad listings for deals across major categories like audio, cameras, televisions, and more.

Another easy way to quickly find cheap electronics on the site is to pick any category you’re interested in. Then, under All Items in the left navigation pane, check the box for Clearance Items.

This will filter out all of the listings except for those electronics that are available at clearance prices.

If you’ve ever purchased electronics for your company, you’ve probably heard of TigerDirect. It’s a site used by most businesses to order their printers, laptops, and more. You can also shop TigerDirect for steeply discounted electronics.

These deals start right on the main page, under the Featured Deals section.

Some of these are remarkable discounts of 60% to 70% off retail.

There aren’t any refurbished or open box items to be found at TigerDirect, but if you select Daily Deal Slasher at the top of the page, you’ll see very short term deals you can grab.

These are so short term that you’ll see a timer counting down beside the deal. If you check back daily, you’re likely to catch discounts that you wouldn’t be able to get anywhere else.

You’ll see featured deals on the main page, pulled in from major online retailers like Amazon, Target, Walmart, Best Buy, and more.

On top of these aggregated deals, at the bottom of the page you’ll see a section for Coupons & Discounts that will offer you some extra savings on top of the regular deals you’ll find.

Individual item pages will give you the discounted price and other details about the deal. When you select the See Deal button, it’ll take you to the retailer’s website. 

The final listing of the best online shopping sites for cheap electronics is BuyDig. This is another direct retailer of electronics, but it also offers up some pretty good savings on brand new electronics. 

Right on the main page you’ll see a frequently updated section called This Week’s Deals.

In the footer, under Explore, select Coupons to see a list of the current coupon codes you can use to get cash back on prices or save on shipping.

While you won’t find refurbished items here, you can get open box items. To find these, just browse any category, and select Open Box under Product Condition in the left navigation pane. 

Most of these open box deals offer steep discounts off retail prices, and it’s a great way to grab expensive electronics you normally may not be able to afford.

Consumer Socialization Meaning New Trends

Over the past few decades, consumer socialization research has significantly contributed to understanding how children and adolescents learn about consumer behavior. However, with the emergence of new technologies, changes in the family structure, and globalization, new challenges have arisen that require further investigation. This article explores the challenges for future research in consumer socialization by analyzing emerging trends and their implications for theory and practice.

Understanding Emerging Trends in Consumer Socialization

Another significant trend in consumer socialization is the changing family structure. With the rise of single-parent families, blended families, and same-sex families, traditional models of consumer socialization based on the nuclear family may no longer be relevant. Therefore, future research in consumer socialization needs to explore how different family structures influence children and adolescents’ consumer behavior and identify effective strategies to promote positive consumer socialization outcomes in diverse family contexts.

In addition, globalization has led to the spread of consumer culture and the emergence of global youth culture. This has created new challenges for consumer socialization research, as it is essential to understand how cultural differences and similarities influence children’s and adolescents’ consumer behavior. Future research needs to investigate the impact of globalization on consumer socialization and identify strategies to promote positive consumer behavior globally.

Understanding the Changing Consumer Landscape Examining the Role of Culture in Consumer Socialization

Another challenge in consumer socialization research is the role of culture in shaping consumer behavior. Culture refers to a group or society’s shared beliefs, values, customs, and practices. Cultural factors can influence how people think about and interact with consumer products. For example, in some cultures, gift-giving is integral to social relationships; in others, it may not be as significant. To fully understand how consumer socialization works, researchers must examine the role of culture in shaping consumer attitudes and behaviors.

Exploring the Impact of Social Media on Consumer Socialization

Social media has emerged as a powerful force in the consumer landscape, changing how people learn about and interact with products. Social media platforms such as Instagram, Facebook, and Twitter have become critical channels for brands to reach consumers. Individuals also increasingly use them to share their experiences and opinions about products. Researchers need to examine the impact of social media on consumer socialization to understand how these medium influences consumer behavior and how it can be used to promote responsible consumption.

Incorporating New Research Methods

Consumer socialization research has traditionally relied on surveys, interviews, and observational studies to collect data. While these methods have been effective, they have their limitations. With the emergence of new technologies and research techniques, there are now opportunities to explore consumer socialization in new and innovative ways. For example, virtual reality could simulate shopping experiences, allowing researchers to study consumer behavior in a more naturalistic setting. Researchers could also use machine learning and data analytics to analyze large datasets and uncover new insights into consumer behavior.

Addressing Ethical Issues in Consumer Socialization Research

As with any research field, consumer socialization research must adhere to ethical principles. Researchers must ensure that their research is conducted to protect the privacy and well-being of their participants. They must also be transparent about their methods and disclose any conflicts of interest. One particular ethical challenge in consumer socialization research is the issue of commercial influence. Since industry groups sponsor many consumer socialization studies, there is a risk of bias in the research. Researchers must take steps to ensure that their research is independent and unbiased.

Implications of Consumer Socialization

The emerging trends in consumer socialization have important implications for both theory and practice. Firstly, they highlight the need for a more holistic and integrated approach to consumer socialization that considers the various socialization agents and their interactions. This requires a shift from traditional models that focus on the family as the primary agent of consumer socialization towards a more complex and dynamic model that considers the multiple influences on children and adolescents consumer behavior.

Secondly, the emerging trends in consumer socialization underscore the need for a more nuanced and culturally sensitive understanding of consumer behavior. This requires a deeper understanding of the cultural factors influencing children and adolescents’ consumption patterns and the development of effective strategies to promote positive consumer behavior in diverse cultural contexts.

Finally, the emerging trends in consumer socialization call for the development of innovative and effective interventions to promote positive consumer behavior. This requires a multidisciplinary approach that draws on insights from psychology, sociology, marketing, and education to develop evidence-based interventions that can be implemented in various contexts.


Consumer socialization is a complex process influenced by various socialization agents and shaped by emerging trends such as technology, changing family structures, and globalization. Future research in consumer socialization needs to consider these emerging trends and their implications for theory and practice. This requires a more holistic and integrated approach to consumer socialization, a more nuanced and culturally sensitive understanding of consumer behavior, and the development of innovative and effective interventions to promote positive consumer behavior. By addressing these challenges, consumer socialization research can contribute to developing a more sustainable and responsible consumer culture.

While significant progress has been made in understanding the process of consumer socialization, there are still several challenges that must be addressed. These challenges include understanding the changing consumer landscape, examining the role of culture in shaping consumer behavior, exploring the impact of social media on consumer socialization, incorporating new research methods, and addressing ethical issues in consumer socialization research.

Digg, Facebook And Youtube: Show Us The Money

Let me say right up front, I’m not knocking the usefulness of social media sites. I graduated from college long before facebook was launched, so I’m just getting into it. But, I have to say that it’s been a great way to connect with new friends and an even better way to re-connect with those I’d lost touch with. Like everyone, I love the best YouTube clips and I’m starting to appreciate the power of embedded video within blog posts. I won’t lie, I’ve never been too thrilled with Digg, but, then again, I don’t think I’m in their target demographic.

I’m also not belittling the value of social media optimization. If Neal, Jane, and Tamar have taught me anything lately through their writing, it’s the massive power of social media sites to drive traffic or to build your personal brand. And, if you are currently working in online marketing, you ignore the power of these sites to build traffic and shape perception at your own peril.

So these sites are great for their users and those people and sites made popular by their users. The question I have is this – what’s in it for the owners of these sites?

What creates economic value online is the intentionality of the user. Millions of people search Google every day as they are heading down the path to a purchase. Similarly, people visit Yahoo Finance to figure out where to buy insurance or what kind of loan to take out. They visit Amazon, which is now an information portal with a store attached to it, to research and then buy retail products.

And, finally, there’s twitter. I don’t even know where to begin with that one.

You don’t need to remind me that some people (who are much smarter and richer than I am) have paid big bucks to acquire these sites or buy up their ad inventory. I’m just not convinced that was the right move.

Jon Kelly is the President of SureHits, the ad network for insurance & loans.

Implicit Association Test In Consumer Behaviour

The idea of implicit attitudes, which is defined as introspectively unidentified (or inaccurately identified) remnants of prior encounters that facilitate favourable or unfavourable feelings, thoughts, or actions towards social objects, emerged in the early 1990s as the idea that attitudes could perhaps grow as a natural consequence of non-conscious, immediate, or implicit processes gained traction. Because implicit attitudes are independent of conscious adjustment and appraisal, non-conscious processing is assumed to have a more substantial influence on them.

As a result, the divergence between openly self-reported attitudes and implicit opinions evaluated by novel techniques like the IAT is frequently observed. Although more recent theorizing contends that implicit and explicit measurements evaluate related but different entities in memory, earlier theorizing suggested that implicit and openly measured attitudes could be distinct conceptions. Whether the explicit and implicit metrics of attitude tap two different constructions or two different types of indicators of a familiar edifice (single-process theories) or whether they portray overall cultural understanding as opposed to individual attitudes has yet to be addressed in interpretations of IAT results.

An Explanation of the Implicit Attitude Test (IAT) Methodology

Look at the product attributes IAT created to compare consumer attitudes about Coke and Pepsi. Four categories must be used for this attitude IAT, each with several examples. The target concepts refer to the two brand categories (Coke and Pepsi). The two remaining categories comprise characteristics that can be variously linked to the target concepts. The attribute categories in an attitudes IAT are pleasant and disagreeable. While IATs containing as few as two items per category have succeeded, intended notion and attribute classes typically include successful, intended notion and attribute classes typically include between 3 and 6 stimulus items (category exemplars). Examples of exemplar materials for a target feature or attribute category may be words, photos, or brand logos.

Five discriminating tasks are typically presented in a row on an IAT. Each assignment either trains the respondent in the proper reactions to a series of stimuli or gauges how quickly the subject can classify ideas and qualities when they match a response key. In the initial discrimination task, elements from the two specific abstract classes must be distinguished, for instance, by contrasting visuals of Coke and Pepsi. The amount of first test sessions frequently fluctuates with the range of stimuli units, resulting in the random order viewing of each stimulus item twice. Using terms indicating pleasant vs. unpleasant attributes as stimulus items, the second discrimination task is similar to the first.

The third differentiation task, or the initial mixed task, requires participants to classify a range of objects from both the target conception domains and the attribute categories. A standard response key is given for this task to a target concept group and an attribute group. For instance, anytime a Coke class element or a nice feature shows on the screen, subjects must immediately push a particular answer button via one hand (for instance, the “D” key with the left hand). The subject would push the other response key (for instance, the “K” key with the right hand) whenever a Pepsi classification element or a disagreeable characteristic item was given. Stimulus items are alternately presented from the two characteristic classes and the target idea, with the specific stimulus item being randomly selected from the collection of available exemplars.

The second season differentiation tests flip the appropriate solution for the objective ideas to establish a challenge capable of being examined explicitly for the preliminary combination task. The subjects practice categorizing the Coke and Pepsi target theme objects using the response buttons formerly used for the other in the fourth classification test, which is the inverted targeted concept discrimination. The reversed discriminatory task would place Pepsi on the “D” key and Coke on the “K” key if the initial target concept discrimination placed the Coke category on the “D” key and the Pepsi category on the “K” key.

This reversal aims to prepare individuals for the fifth discrimination task, the reversed combination task, by allowing them to erase the category-response key associations they learned in the initial and third discrimination tasks. The target idea categories in this final assignment are the opposite of those in the initial combined task. Tasks three and five record the crucial response latency data.

The average reaction time difference between the original combination task and the inverted combination task is used to calculate the IAT metric. The disparity in performance pace between original and reverse combined tasks serves as the foundation for the IAT metric once these aggregated response times have been transformed. The scoring method developed by Greenwald, McGhee, and Schwartz follows specific steps for data reduction, differential score computation, and IAT effect evaluation. Because it generated the most significant statistical effect sizes, this technique was selected over competing latency-based scoring systems.

IAT’s Usage in Assessing Consumer Attitudes Predicting Consumer Behaviour with IAT

Past studies indicate that the IAT’s propensity to predict behavior is erratic, with some projects demonstrating appropriate propensity and others not. IAT and explicit measures accurately predicted behavior. However, implicit measures were more robust at predicting stereotyping and discriminatory actions, according to a current systematic review of IAT psychology research that included 14 consumer behavior studies. Detailed measurements were more accurate predictors of behavior only when implicit and explicit predictions were reasonably strong

Recent studies of consumer behavior that used the IAT discovered that the IAT indeed predicts behavior. For instance, implicitly assessed self-brand identification accurately predicted purchase intent, brand choice, and perceived brand superiority. Furthermore, implicit attitudes towards the brand were the sole mediator in these associations. These findings support the idea that self-concept linkage with things directly affects the development of attitudes and behavior.

These results show that people may make decisions based on unconscious connections in their memories due to cognitive resource limits since they lack the resources to engage in conscious deliberation. Vantomme and colleagues proposed that implicit negative attitudes towards “green” or eco-friendly merchandise ought to be disentangled from explicit measures of attitude towards green products and, therefore, less probable when predicting product choice. This was because it was believed that negative implicit attitudes towards green products should be conscious, not implicit when it came to consumer behavior circumstances where a detachment between explicit and implicit opinions might eventuate. Interestingly, the contrary was the case: implicit sentiments were shown to be more favorable towards green items and predicted the choice of green products.


According to recent psychological studies, memory processes that are uncontrolled and undetected have a significant impact on human behavior. Consumer behavior research has largely ignored this emerging field despite increased interest in non-conscious processes in academic psychology; reviews of the past 15 years show a concentration on research methodologies that straightforwardly tap conscious beliefs but offer little perspective into underpinning implicit processes.

Even though these ideas are crucial to the development of the discipline, they frequently ignore the potential contribution of non-conscious processes. Furthermore, if respondents lack an attitude before being measured, cannot recall an attitude, or refuse to divulge that information, the credibility of explicit measures is jeopardized. In conclusion, elucidative steps are crucial but should not be the overarching framework for illuminating consumers’ latent processing, necessitating implicit measurements.

The Digital Canvas Evolves At This Year’s Infocomm Show

Anyone walking around this year’s InfoComm show in Orlando would conclude, very quickly, that just about any surface can — and will — be a canvas for digital visuals.

It’s evident that Narrow Pixel Pitch LED displays are going to be a big part of how architects, designers and systems integrators will fill big spaces. The directly viewed LED displays allow designers to fill vertical surfaces — like the feature walls of big stores and the lobbies of offices and hospitals — with visuals that hit any necessary dimension and scale.

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Even three years ago at InfoComm, there were just a handful of companies showing LED displays with pixel pitches — the distance between LEDs — of less than 2.5 mm. At InfoComm 2023, there are dozens, and the pitch is as tight as 0.7 mm for some manufacturers.

When this technology first emerged, the vendors tended to be small, little-known companies. These days, companies like Samsung have also added Narrow Pixel Pitch to its display roster, with Smart LED versions as small as 1.5 mm. While the technology is intended mainly for walls, there are companies showing hardened displays that can be used as floor surfaces, and manufacturers are starting to show ways to support touch interaction on LED.

Getting Into the Pixels

OLED is marketed based on its ability to deliver true black, or the absence of color, because the technology allows each individual pixel to be illuminated or turned off. But the commercial versions have had some of the same image retention (or burn-in) issues that plasma displays had.

Samsung’s QLED is effectively a premium LCD display with a quantum dots layer that optimizes the visuals and provides true color, regardless of the brightness. It also provides all the long operating life and reliability properties of regular premium display panels.

Real-Time Data Integration

Several education sessions built around relating major digital signage projects that used LCD and LED video walls explored the fast-emerging use of real-time data to create and drive content. One application came from the AT&T’s flagship store in San Francisco, where a huge video wall’s content is all computer-generated, based on the store audio and data from sensors. The template was designed once, and the visuals change constantly, with no additional creative work needed. This helps address the challenge of keeping digital signage screens consistently populated with fresh content.

The technology that drives content is also changing. While some InfoComm show vendors were showing video wall servers the size of small refrigerators, there were others offering digital signage PCs about the size of a lemon.

Numerous display companies have followed Samsung and introduced “smart” displays with embedded media players, removing the cost and reliability issues of external players. Samsung’s Smart Signage Platform team was previewing the fifth generation of its program, with the newest system-on-chip-equipped displays running Tizen 3.0.

The InfoComm show this year drew around 40,000, and it’s clear that the digital signage industry is moving in a direction that signals smarter, lighter and longer-lasting displays coming to the market over the next few years.

The 2023 edition returns to Las Vegas. If you are in the pro AV or digital signage business, it’s definitely somewhere you’ll want to be.

Digital signage can provide a new level of customer interaction and engagement for your enterprise.

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