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Do you ever feel that social media could be doing more for your small business if you could just figure it out? Do you keep an eye on your competitors’ social media profiles and fear that they know what they’re doing and you don’t?
In five years time, social media has become a huge marketing platform, and people really are trying anything and everything to get the most out of it. After all, it’s free—except for the time investment, of course.
Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.
We are looking to add roughly 500-1,000 Facebook Likes and Twitter followers to our clothing brand to increase credibility. We’d like REAL U.S. only followers.
500 Facebook or Twitter votes from genuine accounts—I need at least 500 votes for a contest with different accounts and IP addresses within 5 days.
A few questions come to mind here:1. Does having hundreds or thousands of likes and followers alone make your business more credible?
A Facebook page that has 10,000 likes but little or no fan engagement isn’t likely to get much benefit from those 10,000 likes. When the majority of those likes are people who don’t really care about the industry or business, the likelihood of engagement is probably pretty low.
Likes and followers do lend credibility to your social media business profiles, but only when paired with fun, inspiring, interesting, motivational content that will reach those who are likely to do business with you. A Facebook page with 10,000 likes, but has a posting or two and no fan engagement, no sharing of content, no discussion going on … who cares?
2. Does having lots of social media fans and followers provide SEO value?
There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings.
Google+ Local pages will be indexed, and it’s very likely that in the future, social signals tracked on Google+ Local pages will be displayed as local annotations in the search results and as featured recommendation positions within Google+ Local internal searches. But, Facebook likes? Twitter followers? I find no evidence to support the theory that more friends and followers alone equals better search rankings.
3. Are people actually selling a service to get likes and followers for their social media clients?
Are people really selling the notion that likes and followers alone pay off in some way? I’d like to hear that sales pitch. Here’s another posting from that freelance job site:
These are the packages I offer: 1,000 REAL USA likes, 2,000 REAL USA likes, 3,000 REAL USA likes, 4,000 REAL USA likes, etc.
For anyone who’s been working hard on his/her Facebook page and all the while wondering, “How DO my competitors have so many likes??!” that could be the answer, and this infographic will make you feel better about Twitter. There’s a lot of tomfoolery going on behind the scenes of social media!
I’m in agreement with those who say buying friends on social media is not the path to social media success. Wow, am I going to feel stupid if it turns out that 1,000’s of Real USA Facebook Likes is the holy grail of social media marketing? If I’m wrong about this, please, someone, set me straight.
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Why Is Python So Much Of A Pain For Enterprise Projects?
In this article, we will learn why python is not the most suitable for larger projects.
Python is preferred as a programming language by millions of developers, making it one of the most popular open-source programming languages with a large developer community. However, some engineers regard Python as a software development anomaly. They consider Python to be primarily a “glue” scripting language, more suited for routine system automation or integrating two applications. That is not correct; Python as a programming language is capable of producing industrial−strength software.
Under the hood, Python contains every feature that makes it ideal for a wide range of software development projects. It is open−source and uses an object-oriented approach. Additionally, hundreds of thousands of modules and libraries expand the scope of what Python can do.
However, Python continues to fail to penetrate one computing segment−enterprise development. Python is still considered primarily just as a scripting language for enterprise−level software development.
Absence of a Graphical User Interface (GUI) and teamwork toolsThe fundamental reason Python may not be suitable for full−stack development at the enterprise level is that creating graphical user interfaces in Python is overly complicated.
Python comes with Tkinter, which is commonly used by Python developers to construct interfaces but is not powerful enough to suit the needs of large-scale applications. Modern software development is highly graphic, and Python suffers from a lack of a decent GUI tool.
Absence of teamwork toolsThe other reason Python is not commonly used for large−scale full−stack development is a lack of tools for team collaboration. This shortcoming is unacceptable in corporate software development and is seen as a potentially fatal flaw. Because they provide dedicated capabilities to assist teams to cooperate while working on large-scale projects, programming languages like Java and C++ are chosen for enterprise−level full−stack development.
Working with several programmers and using a language with no such assistance tool can be problematic. While Python handles this issue by using modules and namespace resolution to assure that there are no conflicts in a multi−programmer environment, it is still not convincing enough for teams to use it in large-scale projects.
Limitations of the database access layerLarge−scale software development projects need a large amount of data. Terabytes of data are produced or consumed by modern applications, and such data management necessitates the use of well-established technologies such as ODBC and JDBC. Unfortunately, Python’s database access layer lacks the robustness of these solutions. Python’s database layer may be described as primitive and underdeveloped. This is yet another key problem that renders Python unsuitable for usage in enterprise−level applications by any full−stack developer.
Modern software development is highly agile, and corporations seek programming languages that can interact quickly and smoothly with complex legacy data, as well as SQL database access that is robust and fast. Python does not meet these requirements, and because there are no words on it shortly, it is not suited for large−scale development stacks.
Python is Slow at the RuntimeAnother major reason to avoid Python in your stack is that it runs slower than other programming languages such as PHP, JavaScript, C++, or Java. While this may not be an issue with a few hundred lines of code, it becomes a major one when a full− stack developer is required to design massive applications with hundreds of thousands of lines of code.
As a high−level programming language, Python is not highly sensitive to hardware resources. Instead of a compiler, Python code requires an interpreter. Because an interpreter compiles the code line by line, it’s easy to see how this can be an issue when working with a large code base. Python is also slow at runtime because it is a dynamically typed language. When we utilize a variable in a dynamically typed language, the variable data type is not defined. The data type is determined at runtime. As a result, every time a variable is read, written, or referenced, the interpreter checks the data type to allocate memory appropriately. It slows down Python code during execution.
Python Provides Inadequate DocumentationAssume you’ve worked on large−scale projects before. In that scenario, you understand how significant it is to have detailed documents available technology before integrating it into your development stack. Python suffers greatly from a lack of adequate documentation as compared to competing programming languages such as Java, Perl, and PHP.
Moreover, there aren’t as many Python books available. In comparison, PHP has twice as many titles on the market as Python. While the online Python documentation is well organized and a nice place to start, it only serves as a sparse(limited) reference source. If your team lacks experienced coders, you may be stranded for a long time without enough learning resources for Python developers to assist you in troubleshooting.
Using Other Languages is DifficultMany programmers dislike writing code in languages other than their own/native language. This is because they assume that learning other languages is far more difficult. They may be accustomed to programming with Python, the world’s most user-friendly programming language. If you are a Python expert, you may be experiencing this problem. Pythonistas admire the language because it is easy to learn, widely utilized, and extremely powerful. One of the key reasons we like Python is that it is simple.
ConclusionWhile Python is a robust high-level programming language, it has limits when it comes to large−scale full−stack development. Although the extremely active Python community and devoted development teams around the world are attempting to improve Python’s restrictions so that it can be used for enterprise-level development, it is currently best suited for small−scale software development projects.
Is Personal Marketing More Effective Than Digital Marketing?
The only thing that sells is what is visible to customers. Marketing is a very essential part of the business because today’s consumers are spoiled with choices. All the markets have turned into the red ocean, and hence the company has to aggressively market its product to ensure sales. Marketing can be broadly divided into two types −
Digital Marketing − Here the company uses digital media to ensure sales. The various forms of digital marketing could be content marketing, email marketing, social media marketing, website marketing, search engine marketing, search engine optimization, affiliate marketing, and others.
Which is a better form of marketing totally depending upon the consumer segment and the product type.
In today’s article, we will be diving deep into the concepts of both digital marketing and personal selling to determine which is the better mode of communication and in which cases.
The Concept of Personal SellingIt is a crucial part of traditional marketing channels. It is a form of marketing in which the company appoints salespeople so that they can reach out to the consumer and convince them into buying the product or the company’s product. The salesperson is going to provide the consumers with information on why they should purchase this product and also do the competitor’s analysis for the consumers to prove that their product is better than the competitor’s product. It is also known as the “aggressive selling method.” The most beneficial part of this marketing is that it can be extremely personalized and changed according to the mood of the room, and the salesperson can hit the right nerve while interacting. This form of marketing was extensively used when the market came up with water purifiers. Consumers were not ready to believe in the utility of the machine, and the company started door-to-door selling.
The Concept of Digital Marketing Personal Marketing vs. Digital MarketingIt is hard to pick a favorite as both of these methods of marketing are effective. In some cases, we will find digital marketing more effective, while in other cases, personalized marketing will win out. We’ll go over some scenarios to clear the air, and then you can decide which marketing technique to use based on your company’s needs and structure.
When the product is low-priced or a fast-moving consumer good − fast-moving consumer goods (FMCG) are that category of goods whose selling price is less and is consumed frequently. Examples of FMCG goods could be hair oil, biscuits, juices, and others. Here, the company’s target is to reach as many consumers as possible. The target of FMCG producers is to reach volume sales because the net profit on each product is almost negligible. Hence, we find digital marketing to be the more suitable form of communication for the company. With personal selling, no matter how hard the salesperson tries, they cannot reach more than 20 consumers. More importantly, most consumers will not be interested in detailed information about the product and would find a salesperson to be a hassle.
When the product is technical in nature − When the product that is being sold is highly technical and will save the consumer a lot of time by automating processes, the consumer would prefer personal selling as a mode of communication by the company. These high-end technical products are also going to cost a lot, so the consumers need some human interaction and convincing before signing up. Digital marketing can attract consumers, but they would need personal selling to close the deal. This is applicable in both B2B and B2C segments.
When the company is into B2B selling − B2B sales are typically enormous in terms of cost. In B2C, the consumer would purchase a laptop for their personal use, and when it becomes B2B, the company purchases 1500 laptops for its employees. Companies cannot rely on digital marketing as a source of communication. Again, the cost involved is huge, and more importantly, both parties have to sign agreements to close the deal, which is generally a repetitive thing. The company has to ensure that they maintain good client relationships, so personal selling is a better option for them. The company will not be able to reach thousands of people but will be content if it can close even 50 deals.
When the company is into unsought product sales − unsought products are those that the consumer would not want to purchase willingly. These products generally make the consumer realize their limited time on this earth, and we have a habit of thinking of ourselves as immortal. Some examples of unsought products could be insurance policies, funeral plots, and others. Here, the company cannot rely on digital marketing as a form of marketing because the consumer will turn a blind eye. The company has to resort to personal selling. In personally selling, the salesperson can change their speed according to the mood of the conversation and strike the right nerves. There are important terms and conditions to take care of in the case of insurance policies, so the consumer would seek as much information as possible. Hence, we can conclude that personal selling is a better mode of communication in the case of unsought products.
When the company wants to reach a wider audience − digital marketing is the form of communication that the company should use. In the case of personal selling, the number of customers an employee can reach is very limited, and it is also an expensive mode of communication when compared to digital marketing. With digital marketing, companies can select their target audience and cross all regional boundaries in seconds.
Is Outreach An Important Part Of Social Media Marketing?
Outreach is not only an important part of social media marketing but is also an important part of all digital marketing activities. In marketing terms, “outreach” simply means to increase brand awareness or content engagement or build new relationships. It is a process through which the companies ensure that more and more consumers are aware of the existence of the product and the company selling it.
In this article, we will understand the importance of social media outreach and how a company can design an effective social media outreach campaign for its brand.
Social Media Outreach How to Design a Social Media Outreach Program?The company may reach out to influencers with a huge fan base in order to promote their products or might send unknown users’ messages regarding the product or service; in both cases, it will not be social media outreach but digital spamming. Companies have to understand the difference between the two, and hence we will be helping you with a step-by-step guide for an effective social media outreach campaign.
Set your social media outreach objective − Before deciding upon the way ahead for the outreach program, we need to have a clear understanding of what we are targeting through the program. Is it an increase in the number of followers, asking people to promote our content, or just increasing brand awareness? You should not set too high a goal at the start. Your goal should be:
S – Specific
M – Measurable
A – Attainable
R – Realistic
T – Time-bound or timely
If you set an unwise goal, it will not only lead to “no” in the present but will also hamper your future prospects. For example, if I am a small company with a social media account that has merely 1000 followers and I am planning to increase brand awareness, I have set up an unwise goal for myself, like asking Vidya Balan, the famous Bollywood film star, to do a brand collaboration with our product. The social media handler of Vidya’s account will probably restrict us for life.
Add a brief introduction about what the company does. If you are contacting someone through your profile, please include your position within the company and a brief description of what the company does.
Add your website link so that the influencers can learn more about your company and its products.
Make sure that there are some posts already done regarding the company details, the product that the company offers, customer feedback, the content that the company connects with, and others.
Most importantly, please make sure to add your essence, like what the company stands for, and a splash of its culture to make it seem interesting.
Time to cash the cow − When you have been actively involved with the influencer, it is time for you to ask for the favor. Be polite and humble while doing the same, and ask for something simple like sharing your post, a collaboration in which they would gain something as well, or for them to come to live on your show. Make sure to include in your message how their work and interests are in line with the company’s work.
Be prepared for no as an answer − If the answer is yes, things could not have been better, but do not be disheartened if the answer is no. Be prepared for it. When you receive “no” as an answer, do not start pressuring them or using angry words. Write a simple response like, “I understand your reasonings and I think as well that this might not be the right time; however, we can connect in the future in better situations.” This will make sure that you can easily reach out to the person in the future.
Social media outreach is a very important part of digital marketing. The only thing that sells is what is visible. However, do not be pressurized and become desperate; things will happen at their pace. Keep doing your best and always try out new ways to increase interaction with your consumers and fan base.
Email Marketing Vs Social Media
Is it a knockout or a points decision?
According to a report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2023.
There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.
Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.
While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.
Like anything, email must evolve to remain relevant and we have already started to see some more social elements in its functionality. However most of us would be hard pushed to imagine a world where we carry out our business transactions through Facebook Messenger or MSN chat or request our bank statements be IM’d to us each month.
Abi Clowes, Head of Marketing at Pure360 says “As a marketer I see social as another channel to send messages through – no different to mobile or email, it’s great that it expands our reach and allows us to target the person not just the title or consumer. As Pure360, we are seeing huge growth in the number of emails sent out each month, certainly not a decline. We’re talking 3 billion emails being sent a year. In addition we’ve taking steps to better integrate email and social campaigns so people can send their messages regardless of channel.”
Dave Choplin, Head of Microsoft’s Envisoneers team agrees,
“I think that email is dead when it comes to social media in the same way that snail mail was dead when it came to email. Time and again, it’s always the same thing. Enter the bright shiny new technology stage right, therefore old boring technology must exit stage left.
When all we had was email we would use email for everything.
Now we’ve got this wonderful selection of different kinds of communication. What’s nice is that our email starts to be for those communications that do truly need the kind of functionality that email offers.
The key thing for me is to dispel the myth that a lot of social media ‘luvvies’ would have you believe, that email is dead. Everything has its place and it’s really understanding which is the right tool for the job.”
If you’re looking for some clear and helpful guidance to maximise on the success of our email marketing, check out our Email Best Practice Guide as well as our Podcast Episode 43 where we talk to Sean Duffy, Principal Email Marketing Consultant for Emailcenter.
To answer the question we posed at the start of this post, Hostpapa has created an interesting infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.
Social Media Security Tools And Tips To Mitigate Risks
Learn about the most common social media security risks and the best practices that will help you protect your accounts.
Social media security might not be the most exciting part of your social marketing strategy. But it could be the part that saves your business from a critical security breach or major business loss.
Whether you’re a one-person shop or an organization with a large social team, you need to understand the best ways to mitigate the risks of social media so you can better focus on reaping the rewards.
Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.
What is social media security?Social media security refers to strategies businesses and individuals can use to protect their social accounts from threats like hacking, phishing, and malware.
The most common social media security risksIn this section, we cover:
Phishing attacks and scams
Imposter accounts
Malware attacks and hacks
Vulnerable third-party apps
Password theft
Privacy settings and data security
Unsecured mobile devices
Phishing attacks and scamsPhishing scams are some of the most common social media cyber security risks. In a phishing scam, the goal is to get you or your employees to hand over passwords, banking details, or other sensitive information.
One common phishing scam involves fake coupons for big-name brands like Costco, Starbucks, and Bath & Body Works. This is especially popular on Facebook. To claim the coupon, you have to hand over personal information like your address and birth date.
Source: Facebook
Some scammers are bolder, asking for banking information and passwords for a coupon processing fee.
Romance scams are another common social media security problem: 40% of those who fall victim to this type of scam say it started on social media. The FTC reports that for users aged 18-29, sextortion scams originating on Instagram and Snapchat were of particular concern in 2023.
For Americans aged 20 to 39, social media is the most common contact method for scammers.
Source: Federal Trade Commission
Imposter accountsIt’s relatively easy for an imposter to create a social media account that looks like it belongs to your company. This is one reason why it’s so valuable to get verified on social networks.
LinkedIn’s latest transparency report notes that they took action on 21.9 million fake accounts in just six months. The majority of those accounts (95.3%) were blocked automatically at registration. But more than 190,000 fake accounts were only addressed once members reported them.
Source: LinkedIn Community Report
Meanwhile, Facebook took action on 1.3 billion fake accounts between October and December 2023. The social media platform estimates that 4-5% of monthly active users are fake accounts.
Source: Meta Community Standards Enforcement Report
Impostor accounts can target your customers, employees, or prospective hires. When your connections are tricked into handing over confidential information, it’s your reputation that suffers. Imposter accounts may also try to con employees into handing over login credentials for corporate systems.
Another type of imposter scam targets brands hoping to work with influencers. In this scam, someone impersonating a social media personality with a high following reaches out and asks for free product.
Working with real influencers can be a valuable marketing strategy. But it’s important to verify that you’re dealing with the real person.
Malware attacks and hacksIn one of the more embarrassing recent social media cyber security incidents, the personal Twitter account of the U.S. Ambassador at Large for Cyberspace & Digital Policy was hacked in February:
My account has been hacked. Perils of the job…
— Nate Fick (@ncfick) February 5, 2023
If hackers gain access to your social media accounts, they can cause enormous brand reputation damage. If they manage to install malware, there is even greater risk.
In 2023, the “Ducktail” campaign was found to target employees on LinkedIn, then convince them to open an attachment containing malware. The malware used browser cookies to hijack the target’s Facebook Business accounts.
Source: WithSecure
Vulnerable third-party appsLocking down your own social accounts is great. But hackers may still be able to gain access to your secure social media through vulnerabilities in connected third-party apps
Instagram specifically warns about third-party apps that claim to provide likes or followers:
“If you give these apps your login information, whether with an access token or by giving them your username and password, they can gain complete access to your account. They can see your personal messages, find information about your friends, and potentially post spam or other harmful content on your profile. This puts your security, and the security of your friends, at risk.”
Password theftThose social media quizzes that ask about your first car might seem like harmless fun. But online social media challenges and quizzes are a common method for gathering password information or gaining personal details that are often used as forgotten password clues.
By completing them, employees can accidentally create social media security issues.
— FTC (@FTC) February 6, 2023
Privacy settings and data securityPeople seem to be well aware of the potential privacy risks of using social media. Overall trust in social networks’ ability to protect privacy and data has been shrinking in recent years. In particular, TikTok has recently been in the news as governments around the world restrict access to the platform on official equipment based on data security concerns.
Source: eMarketer
Those concerns, of course, don’t stop people from using their favorite social channels. The number of active social media users grew 4.2% in 2023 to 4.74 billion people.
Make sure you – and your team – understand the privacy policies and settings for both your personal and business accounts. You should provide privacy guidelines for employees who use their personal social accounts at work.
Unsecured mobile phonesMobile devices account for more than half the time we spend online. Social media apps make it easy to access your social media accounts with just one tap.
That’s great as long as your phone stays in your own hands. But if your phone, or an employee’s phone, is lost or stolen, one-tap access makes it easy for a thief to access social accounts. Then they can post to your account, or even message your connections with phishing or malware attacks.
Protecting the device with a password, fingerprint, or face verification helps, but a surprising number of mobile users still leave their phones unlocked.
Source: iProov Digital Identity Report
8 social media security best practices for 2023 1. Create a social media policyA social media policy is a set of guidelines that outline how your business and your employees should use social media responsibly.
This will help protect you not only from social media and cyber security threats, but from bad PR or legal trouble as well.
At minimum, the security section of your social media policy should include:
Rules related to personal social media use on business equipment
Social media activities to avoid, like quizzes that ask for personal information
Which departments or team members are responsible for each social media account
Guidelines on how to create an effective password and how often to change passwords
Expectations for keeping software and devices updated
How to identify and avoid scams, attacks, and other security threats
Who to notify and how to respond if a social media security concern arises
2. Require two-factor authenticationTwo-factor authentication is not foolproof, but it does provide a powerful extra layer of security for your social media accounts. You don’t have to take our word for how important this is – Instagram head Adam Mosseri reminds his followers every month.
Phone? Account? You get it… 😄
— Adam Mosseri (@mosseri) March 1, 2023
3. Train your staff on social media security awarenessEven the best social media policy won’t protect your organization if your employees don’t follow it. Of course, your policy should be easy to understand. But training will give employees the chance to engage, ask questions, and get a sense of how important it is to follow.
These training sessions are also an opportunity to review the latest threats on social. You can talk about whether there are any sections of the policy that need updating.
It’s not all doom and gloom. Social media training also equips your team to use social tools effectively. When employees understand best practices, they feel confident using social media for their work. They’re then well-equipped to use social media safely for both personal and professional purposes.
4. Limit access to increase social media data securityLimiting access to your social accounts is the best way to keep them secure. You might be focused on threats coming from outside your organization. But employees are a significant source of data breaches.
You may have whole teams of people working on social media messaging, post creation, or customer service. But that certainly doesn’t mean that everyone needs to know the passwords to your social accounts.
It’s critical to have a system in place that allows you to revoke access to accounts when someone leaves your organization or changes roles. Learn more about how this works in the Tools section below.
5. Set up a system of approvals for social postsNot everyone who works on your social accounts needs the ability to post. It’s an important defensive strategy to limit the number of people who can post on your accounts. Think carefully about who needs posting ability and why.
You can use Hootsuite to give employees or contractors the ability to draft messages. Then, they’re all set to post at the press of a button. Leave that last button press to a trusted person on your team.
6. Put someone in chargeAssigning a key person as the eyes and ears of your social presence can go a long way towards mitigating risks. This person should:
own your social media policy
monitor your brand’s social presence
determine who has publishing access
be a key player in the development of your social media marketing strategy
This person will likely be a senior player on your marketing team. But they should maintain a good relationship with your company’s IT department to ensure marketing and IT work together to mitigate risk.
This is the person team members should turn to if they ever make a mistake on social that might expose the company to risk of any kind. This way the company can initiate the appropriate response.
7. Set up an early warning system with social media security monitoring toolsKeep an eye on all of your social channels. That includes the ones you use every day as well as the ones you’ve registered but never used at all.
Assign someone to check that all the posts on your accounts are legitimate. Cross-referencing your posts against your content calendar is a great place to start.
Follow up on anything unexpected. Even if a post seems legitimate, it’s worth digging into if it strays from your content plan. It may be simple human error. Or, it may be a sign that someone has gained access to your accounts and is testing the water before posting something more malicious.
Use your social media monitoring plan to watch for:
imposter accounts
inappropriate mentions of your brand by employees
inappropriate mentions of your brand by anyone else associated with the company
negative conversations about your brand
You can learn how to monitor all the conversations and accounts relevant to your brand in our complete guide to social media listening. And check out the Tools section below for information on resources that can help.
8. Regularly check for new social media security issuesSocial media security threats are constantly changing. Hackers are always coming up with new strategies, and new scams and viruses can emerge at any time.
Regular audits of your social media security measures will help keep you ahead of the bad actors.
At least once a quarter, be sure to review:
Social network privacy settings. Social media companies routinely update their privacy settings. This can impact your account. For example, a social network might update its privacy settings to give you more precise control over how your data is used.
Access and publishing privileges. Check who has access to your social media management platform and social accounts. Update as needed. Make sure all former employees have had their access revoked. Check for anyone who’s changed roles and no longer needs the same level of access.
Recent social media security threats. Maintain a good relationship with your company’s IT team to improve your social media security awareness. They can keep you informed of any new social media security risks. And keep an eye on the news—big hacks and major new threats will be reported in mainstream news outlets.
Your social media policy. This policy should evolve over time. As new networks gain popularity, security best practices change and new threats emerge. A quarterly review will make sure this document remains useful and helps to keep your social accounts safe.
No matter how close an eye you keep on your social channels, you can’t monitor them 24 hours a day—but software can. Here are some of our favorite social media security tools.
1. HootsuiteWith a social media management platform like Hootsuite, team members never need to know the login information for any social network account. You can control access and permission, so each person gets only the access they need.
If someone leaves the company, you can disable their account without having to change all your social media passwords.
Hootsuite is also an effective social monitoring tool that keeps you ahead of threats. By monitoring social networks for mentions of your brand and keywords, you’ll know right away when suspicious conversations about your brand emerge.
Say people are sharing phony coupons, or an imposter account starts tweeting in your name. You’ll see that activity in your streams and can take action before your customers get scammed.
Hootsuite is also FedRamp authorized and Cyber Essentials compliant. Learn more about our risk management program and information security policies.
ZeroFOX is a cybersecurity platform that provides automated alerts of:
dangerous, threatening, or offensive social content targeting your brand
scams targeting your business and customers
fraudulent accounts impersonating your brand
It also helps protect against hacking and phishing attacks.
3. BrandFort Social media security FAQs What are the top 5 security threats of social media?The top 5 social media security threats are:
Phishing attacks and scams
Imposter accounts
Malware attacks and hacks
Vulnerable third-party apps
Password theft
How do you ensure security on social media?The best ways to improve security on social media are to limit account access and use two-factor authentication.
Hootsuite’s permissions, security, and archiving tools will ensure the safety of all your social profiles—from a single dashboard. See it in action today.
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