Trending December 2023 # Snapchat Releases New Lenses And Extra Replays You Have To Pay For # Suggested January 2024 # Top 16 Popular

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Popular disappearing messages app Snapchat announced three new features. In the latest 9.15 update for iOS and coming soon to Android, Snapchat now offers users filters for their faces, “Lenses”, achievements dubbed “Trophies,” and, for the first time ever, in-app purchases in the form of “Extra Replays.” Here’s a round-down of all three.


Anyone who has used PhotoBooth on the Mac will feel right at home. Once Snapchat detects your face, users can access live filters that change as your face alters its position (as Albert Einstein and Michelle Obama have come to find out). The filters are pre-programmed animations that can change your face in amusing, and sometimes disturbing ways, like a funhouse mirror right on your phone. It takes Snapchat’s previous static filters — locations and events — to a whole new level, and is worlds beyond the simple drawing tools for which the app gained popularity.

To enable the new Snapchat filters for your face, head to the app’s main camera screen. With the selfie camera enabled, tap and hold on your face. After holding your face for little more than a second, a list of swipe-able options will appear over the virtual shutter button. Options for heart eyes, rainbow barf will now be available. This may take some doing to reveal the Lenses menu—we’ve yet to access it on our first try.

The feature requires Snapchat users to have the selfie (i.e.: front-facing) camera enabled and not the rear shooter. Unlike Snapchats previous filters, location sharing need not be turned on to use the feature.

Snapchat Replays

Multiple replays mark the first instance of Snapchat in-app purchases


Snapchat also added its first ever option for in-app purchases. For $1, users can get an extra three replays of a previously opened snap. While replay functionality has been built in to pictures since the beginning of photography, Spiegel and crew are cleverly offering additional paid replays as a way to break the first rule of Snapchat.

Snapchat users can also purchase 10 replays for $3 and 20 replays for $5. It doesn’t sound like much money, but with over 100 million daily active users, that could add up quickly, and the move toward monetization should ease some of the worries of Silicon Valley investors and reporters in the wake of a controversial leaked report earlier this year revealing Snapchat has been losing tens of millions of dollars.


Along with the first opportunity to hand over money to Snapchat are the ownership of bragging rights. A new Trophies section has made their way into users’ app updates. We saw this feature leak last week and now the Trophy Case has finally made its return.

Miscellaneous Snapchat Update Changes

Small changes throughout the Snapchat app can be found as well. Tap on the screen when in camera mode, for example, and fluid new focus icon briefly appears. When viewing friends’ stories, the top right circle icon has been streamlined.

But most interestingly is Snapchat’s first attempt at asking its users for money. With Snapchat Discover, the company partnered with media outlets to share content within the app and Snapcash — created in partnership with mobile payments company Square — allowed users to trade cash with each other. Now that you can hand money over to Snapchat yourself, the company may be looking to increase that multi-billion dollar evaluation.

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Why Pay Extra For Expensive Earbuds When Cheap Earbuds Sound Good Enough?

Lily Katz / Android Authority

With so many of us tightening our budgets, expensive earbuds may seem frivolous. After all, cheap earbuds have improved over the past few years. Many earbuds that cost $50 or less boast pretty good sound quality and even offer features like water resistance and wireless charging. With all that cheap earbuds have to offer, is it even worth it to pay more for Sony, Samsung, or Apple’s flagships?

With concrete examples, we’ll break down the differences between cheap and expensive true wireless earbuds. In the end, you may find the price is just right between those two extremes.

Mid-tier noise-cancelling performance is all over the place. ANC on the Beats Studio Buds and Nothing Ear 1 does little to cancel out background noise. Then there are the Samsung Galaxy Buds 2 and Sony LinkBuds S that dampen background noise quite a bit. Sony’s own LinkBuds S actually has better ANC than the flagship WF-1000XM4 from 75-350Hz, so wind, engine rumbles, and A/C whirs will all sound a smidge quieter with the LinkBuds S than with the XM4. No matter what, though, the WF-1000XM4 block out more high frequencies like chatter, keyboard sounds, and clinking dishware.

Performance is consistently great when you get to high-end earbuds. Look at how the Google Pixel Buds Pro, Samsung Galaxy Buds 2 Pro, Apple AirPods Pro 2, and Sony WF-1000XM4 compare above. The Galaxy Buds 2 Pro cancel out more super-low frequencies than any of the other earbuds, but the effect may not sound as pleasing as with the AirPods Pro (2nd generation) or the WF-1000XM4.

If you are on the lookout for great noise-cancelling earbuds, don’t cut corners. We recommend you put off your purchase and save for a few more weeks or months to experience great ANC. Your ears will thank you.

Custom EQ module and EQ presets: You can change the earbuds’ frequency response to your liking, or choose from a handful of premade profiles.

Personalized EQ with hearing test: Some apps prompt you to take a hearing test to optimize the frequency response to your hearing abilities.

Control customization: You can change the earbud commands to your liking.

Personalized spatial audio with head tracking: Listeners can personalize the spatial audio effect for a more immersive experience. Enabling head tracking sets your phone as an anchor point, and the audio changes as you move your head relative to your phone.

Ambient sound or transparency mode: These listening modes let you filter background noise through the earbuds.

Location-based sound modes: When you enter or leave a certain location, the sound changes to a predetermined setting that you created.

Automatic ear detection: When you remove the buds, your media pauses. Inserting the earbuds resumes playback.

Ear tip fit test: The app will run a test emitting noises through the earbuds to determine if you’re using the best size ear tips for your ears.

Bluetooth codec options: You can toggle between the earbuds’ Bluetooth codecs.

Bluetooth multipoint: The earbuds can connect to two devices simultaneously. This is good for productivity when you want to watch a YouTube video but keep an ear on your phone for incoming calls.

Ongoing firmware updates: All apps offer access to firmware updates to keep the earbuds competitive and to fix bugs.

While none of these features are necessary for connecting your earbuds to your Android phone or iPhone and listening to music, they sure enhance the experience. You’ll have a hard time finding any earbuds with an original retail price of $50 or less that come with an app at all.

Instead, the appeal of cheap earbuds is that what you buy is what you get. However, simplicity has its downsides. App-less earbuds can’t receive updates to improve the product throughout its lifetime. Most earbud manufacturers start offering apps at around the $100 mark, which is a reasonable price for access to a few or all of these features.

What to watch out for before buying expensive earbuds

Austin Kwok / Android Authority

While expensive earbuds have plenty to offer, wireless earbuds don’t last very long. With regular use, you’re lucky to get more than a couple of years out of them. That’s right, you could spend well over $200 on earbuds that can’t hold a charge after two or three years. How does this battery degradation happen? Simply put, we subject earbuds to an unending charge/recharge cycle. This puts a lot of stress on the tiny lithium-ion batteries, hastening battery breakdown.

Most wireless earbuds won’t survive more than two years of daily use.

If you don’t want to buy a pair of earbuds every two years, we recommend buying wired earbuds. The KZ ZSN Pro X ($23 at Amazon) and Tin Audio T2 HiFi ($49 at Amazon) fit the bill as great wired earbuds. Alternatively, wired headphone batteries last much longer than those in earbuds because they’re bigger and aren’t always recharging. The Anker Soundcore Life Q35 don’t cost too much ($99 at Amazon). Listeners who are ready to go big can grab the Sony WH-1000XM5 headphones for $398 at Amazon.

Those who insist on wireless earbuds may find purchasing mid-tier earphones is an easier financial pill to swallow. These usually fall between $75 and $160. Spending this much opens the door for app support, with a feature set near or identical to a brand’s flagship option.

Adobe Lightroom 4.3 Update Includes Retina, Bugfixes And Support For Lots Of New Cameras/Lenses

Adobe last night updated its Photoshop Lightroom photo manipulation and organization Mac application to 4.3, which includes support for Retina display, a ton of bugfixes (documented below), and support for new cameras. A beta with partial Retina support was released last month.

If you installed Lightroom from the Mac App Store, here’s your link. Otherwise, head over to Adobe.

Bugs Corrected in Lightroom 4.3:

The following bugs that were part the Lightroom 4 releases have been corrected. The team appreciates the very detailed feedback the community has provided on Lightroom 4 and we’re excited to correct a number of issues experienced by our customers. These issues have been FIXED:

Autolayout produces a Book with the correct amount of pages but without any images added. Please note that this only occurs when the filter is set to “Unused”.

Uploading large panorama images to Revel cased Lightroom to crash.

The “Unused” filter was not properly filtering images within the Book Module.

Lightroom hangs while changing the Exposure adjustment by typing in a numeric adjustment. Please note that this only occurs when the Enter key is not typed to confirm the adjustment and another Develop adjustment is tried. Also please note that this only occurs on Windows.

After creating a new folder in Lightroom, attempting to undo that folder can sometimes cause a corrupt catalog.

An image can be simultaneously flagged as both a Pick and Reject at the same time.

Using multiple colors within a single text cell within the Book Module can cause Lightroom to crash.

The active Develop slider, the one controlled with + and – keys, defaults to Exposure when moving from one photo to another.

Catalogs from Photoshop Elements 11 would not update in Lightroom.

Site titles longer than 70 characters created in the Web Module can cause Lightroom to freeze.

Cell padding linking lost between sessions.

Deleting the top image in a stack causes the entire stack to disappear.

Tethered capture fails when turning camera off and back on. This also can occur if the camera goes to sleep and then wakes. This occurs only with Canon cameras and on Mac only.

Cropping an image to a small size sometimes causes the image in Develop to become blurry.

AVCHD video formats are not properly importing into Lightroom. Please note that this only occurred on Mac.

Enable Profile Corrections does not auto find iPhone 4 profile.

Crop doesn’t update in second monitor if navigator panel closed. Please note that this only occurred on Mac.

TIFF files can experience tonal shifts within Lightroom.

Mask overlay are displayed in filmstrip and navigator. They should only be displayed in the Develop Loupe.

New Camera Support in Lightroom 4.3:

Canon EOS 6D

Canon PowerShot S110

Canon PowerShot G15

Canon PowerShot SX50 HS

Casio Exilim EX-ZR1000

Casio Exilim EX-FC300S

Leica M-E

Nikon 1 V2

Nikon D5200

Nikon D600*

Olympus PEN E-PL5

Olympus PEN E-PM2

Olympus STYLUS XZ-2 iHS

Panasonic DMC-GH3

Pentax K-5 II

Pentax K-5 IIs

Pentax Q10

Sony DSC-RX1

Sony NEX-VG30

Sony NEX-VG900

* Please note that preliminary support was available in Lightroom 4.2.  This release adds full support for the Nikon D600.

New Lens Profile Support in Lightroom 4.3:

Lens Name Lens Mount

Apple iPhone 4S Apple

Apple iPhone 5 Apple

Canon EF 24-70mm f/2.8L II USM Canon

Sigma APO Macro 180mm F2.8 EX DG OS HSM Canon

Tamron SP AF 70-200mm F/2.8 Di VC A009E Canon

Tamron SP AF 90mm F/2.8 Macro Di VC USD F004E Canon

LEICA APO-ELMARIT-R 180 mm f/2.8 Leica

LEICA APO-MACRO-ELMARIT-R 100 mm f/2.8 Leica


LEICA APO-SUMMICRON-R 180 mm f/2 Leica

LEICA APO-TELYT-R 280 mm f/2.8 Leica

LEICA APO-TELYT-R 280 mm f/4 Leica

LEICA APO-TELYT-R 400 mm f/2.8 Leica

LEICA APO-TELYT-R 400 mm f/4 Leica

LEICA APO-TELYT-R 560 mm f/4 Leica

LEICA APO-TELYT-R 560 mm f/5.6 Leica

LEICA APO-TELYT-R 800 mm f/5.6 Leica

LEICA ELMARIT-R 19 mm f/2.8 Leica

LEICA ELMARIT-R 28 mm f/2.8 Leica

LEICA MACRO-ELMARIT-R 60 mm f/2.8 Leica

LEICA SUMMICRON-R 35 mm f/2 Leica

LEICA SUMMICRON-R 50 mm f/2 Leica

LEICA SUMMILUX-R 35 mm f/1.4 Leica

LEICA SUMMILUX-R 50 mm f/1.4 Leica

LEICA SUMMILUX-R 80 mm f/1.4 Leica

Leica VARIO-ELMARIT-R 28-90 mm f/2,8-4,5 ASPH. Leica

Leica VARIO-ELMAR-R 80-200 mm f/4 Leica

Leica VARIO-ELMAR-R 35-70 mm f/4 Leica

Leica VARIO-ELMAR-R 21-35 mm f/3,5-4 ASPH. Leica

Leica VARIO-APO-ELMARIT-R 70-180 mm f/2.8 Leica

Sigma APO Macro 180mm F2.8 EX DG OS HSM Nikon

PENTAX 06 Telephoto Zoom Pentax

Sigma APO Macro 180mm F2.8 EX DG OS HSM Sigma

Sigma DP1 Merrill Compact Digital Camera Sigma



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Alchemy Pay Ramps Bring Easy Onboarding And Pay

Alchemy Pay (ACH), one of the world’s leading crypto payment providers, has announced the forthcoming release of its ramps that will allow easy access to crypto and Web3 services to users all around the world. The ramps are easily integrated on platforms such as DeFi protocols, NFT marketplaces, and metaverse virtual worlds, and enable the direct purchase of crypto via credit and debit cards, mobile wallets, and bank transfers. Through its remittance partners, Alchemy Pay’s ramps also facilitate convenient offboarding from crypto to fiat with remittance capabilities to bank accounts in nearly 100 fiat currencies.

With its impressive network of global acquirers and remittance firms, Alchemy Pay now boasts over 300 fiat payment channels worldwide. Founded in Singapore in 2023, its strength in Southeast Asia is evidenced by its integration of countless popular local mobile wallets in the region where alternative payment methods and cryptocurrency are both experiencing the highest adoption rates globally. 

Alchemy Pay’s founding team’s experience in the traditional finance and fintech payments space has long enabled it to gain acquirers where its competitors have struggled. Over the past 12 months though, it has also formed strong partnerships and payment integrations with leading blockchain networks such as Polygon, Avalanche, Algorand, and VeChain. It also forged the creation of the Blockchain Infrastructure Alliance alongside these networks, and many more, to create synergies between members across all areas of blockchain technology.

As a result, the industry expects Alchemy Pay to integrate its crypto ramps on a large scale across multiple platforms and DApps in Q3 and Q4 this year. The ramps allow users to maintain custody of their funds while participating in Web3 DApps and services. The partnerships with leading security firms provide their ramps with the highest standards of fraud prevention, chargeback protection, and KYC and AML processes.

John Tan, CEO of Alchemy Pay, said, “For a long time, the gap between fiat and crypto has been the main obstacle to Web3 and crypto adoption. Direct fiat payments are crucial for bringing users into DApps. The ability to onboard users to platforms via a variety of global and local payments, and then offer the chance to cash out again makes for a seamless, user-friendly experience. We are expecting to make a huge impact on the Web3 movement with these ramps.”

The Singapore-based company launched its crypto acceptance system which is now used by over 2 million online and in-store merchants in 70+ countries. The system’s payment channels and remittance capabilities are now proving to be a solid foundation for the pivot to use for Alchemy Pay’s ramps.

About Alchemy Pay

Alchemy Pay is a payment solutions provider that seamlessly connects fiat and crypto economies for consumers, merchants, and developers. It provides merchants with convenient crypto acceptance and makes crypto and Web3 services highly accessible. Alchemy Pay is supported in 70+ countries with 300+ payment channels and has touchpoints with 2 million merchants. Its ramp plug-ins will be integrated onto Web3 and crypto platforms for D2C onboarding and offboarding. ACH is Alchemy Pay’s ERC20 utility token issued on the Ethereum blockchain.



New Music July 2023: Local Boston Concerts, New Album Releases

New Music July 2023: Local Boston Concerts, New Album Releases Taylor Swift releases her new re-recording, Speak Now (Taylor’s Version), and Barenaked Ladies are set to rock Leader Bank Pavilion

Photos by: Daniel DeSlover/Sipa USA (from left), Richard Shotwell/Invision, and Daniel DeSlover/Sipa USA all via AP.

New Music

What’s Hot in Music This Month: Local Concerts, New Releases Taylor Swift releases her new re-recording, Speak Now (Taylor’s Version), and Barenaked Ladies are set to rock Leader Bank Pavilion

Welcome back, Terriers, to our monthly column “What’s Hot in Music This Month.”

Summer is in full swing. We hope you’re enjoying the sun and taking some time to relax and unwind. July is stacked with lots of exciting music releases and some notable local concerts. Global superstar Taylor Swift drops Speak Now (Taylor’s Version), British singer-songwriter Mahalia releases her second studio album, IRL, and Louis Tomlinson is performing at MGM Music Hall. So get out your earbuds and order your tickets, because July promises to be an exciting month. 

New releases

Sunburn, Dominic Fike

Dominic Fike shot to popularity with his 2023 breakout single “3 Nights,” before releasing his first album, What Could Go Wrong in 2023. Two years later he was cast as Elliot in the second season of HBO’s Euphoria. His indie sound has become a favorite with fans across the globe and the first single from his new album, Sunburn, “Dancing in the Courthouse,” is a dance-worthy jam, accompanied by guitar. “We make the wind our wings by raising our arms,” Fike sings. Between the 27-year-old performer’s voice and his talent for writing fun and relatable songs, Sunburn is sure to be a perfect summer soundtrack. Fans can look forward to hearing all of Sunburn on July 7.

Speak Now (Taylor’s Version), Taylor Swift

In the midst of her record-breaking Eras Tour, Taylor Swift is taking us back to 2010 with a re-recorded version of her third studio album, Speak Now. Featuring all-new vocals and production, along with six previously unreleased “Vault” tracks, Speak Now (Taylor’s Version) brings us one of the world’s brightest stars revisiting the music that made fans fall in love with her more than a decade ago. All of the songs are written exclusively by Swift and the album features collaborations with popular artists such as Hayley Williams of Paramore fame and Fall Out Boy. So drop everything: Speak Now (Taylor’s Version) arrives July 7.

IRL, Mahalia

Singer-songwriter Mahalia releases her second studio album, IRL, on July 14. The 25-year-old British artist went viral back in 2023 when her live performance of her debut single “Sober” racked up millions of views on YouTube (to date, it’s notched a whopping 66 million views). Her genre-bending style incorporates aspects of R&B, soul, and even dancehall, resulting in a unique body of work that keeps listeners guessing. “Terms and Conditions,” the alluring and confident first single from IRL, where Mahalia lays out her requirements for a lover, is infectious and uplifting and a very exciting peek into what is sure to be an album packed with the progressive, Mahalia-specific sound her fans love.

Starcatcher, Greta Van Fleet

This Grammy-winning American rock band drops their much-anticipated new album Starcatcher on July 21. Greta Van Fleet has cultivated a dedicated following since they launched in 2012, drawing fans of hard rock, blues rock, and progressive rock. “Sacred the Thread,” the album’s second single, prominently features Josh Kiszka’s soaring vocals and the band’s modern rock sound, driven by guitarist Jake Kiszka, bass Sam Kiszka, and drummer Danny Wagner. Starcatcher is a rock fan’s dream from one of the leading bands of our time.

Austin, Post Malone

Post Malone has dominated the radio waves since his breakout song “White Iverson” in 2023, and now he’s back with his fifth studio album, Austin. In an Instagram post, Malone calls the album “some of the funnest music, some of the most challenging and rewarding music for me, at least.” Austin features the hit “Chemical,” a genre-bending song complete with the infectious pop chorus that made Malone a mainstream star along with pop-rock instrumentation that makes the song an instant earworm. The full album drops July 28 and it’s sure to be packed with more sensational tracks.


Erykah Badu

Erykah Badu will perform at TD Garden, 100 Legends Way, Boston, Friday, July 7, at 7:30 pm. Purchase tickets, starting at $39.98, here.

Grammy award–winning artist Erykah Badu—the “Godmother of Soul—performs at TD Garden July 7. The singer/songwriter/ producer/actor has had a remarkably successful career since the release of her first album, Baduizm, in 1997. Today she is one of the country’s leading R&B and neo-soul voices. Reuniting with fellow Soulquarian member Yasiin Bey—commonly known by his stage name, Mos Def—Badu is bringing her Unfollow Me tour to one of the biggest venues in Boston for a concert that promises to be full of surprises.

Alicia Keys

Alicia Keys will perform at TD Garden, 100 Legends Way, Boston, Sunday, July 9, at 8 pm. Purchase tickets, starting at $67, here.

Since her debut album, 2001’s Songs in A Minor, Grammy award–winning superstar Alicia Keys has been creating popular, soulful R&B music. Who doesn’t know all the words to her 2012 smash hit “Girl on Fire”? Keys’ career is a masterclass in staying true to yourself and your musical vision. This singular artist is even better live, so don’t miss a chance to see her when she takes the stage at TD Garden on July 9.

Barenaked Ladies

Barenaked Ladies will perform at Leader Bank Pavilion, 290 Northern Ave., Boston, Sunday, July 9, at 7 pm. Purchase tickets, starting at $35.01, here.

After making a name for themselves, first in their native Canada and then in the United States, as an alt-rock band with a quirky style and wit, Barenaked Ladies is coming to Boston with their Last Summer on Earth tour. The band broke into the American mainstream with their 1998 album Stunt and has seen widespread success, selling more than 15 million albums and earning two Grammy nominations. With supporting acts Five for Fighting and Del Amitri, Barenaked Ladies are gearing up for a show-stopping performance you won’t want to miss at Leader Bank Pavilion on July 9.


T-Pain will perform at MGM Music Hall at Fenway, 2 Lansdowne St., Boston, Wednesday, July 12, at 8 pm. Purchase tickets, starting at $36.50, here.

Since his debut in 2004, this multitalented rapper, producer, and singer-songwriter has proven a force to be reckoned with. T-Pain forged his own unique style, popularizing the use of Auto-Tune, a pitch-correcting audio processor technology that alters and measures pitch in vocal and instrumental recordings. The two-time Grammy winner will be taking the MGM Music Hall stage on July 12 in support of his Escape from WISCANSIN tour. You don’t want to miss this once-in-a-generation artist for what is sure to be a fun night.

Louis Tomlinson

Louis Tomlinson will perform at MGM Music Hall at Fenway, 2 Lansdowne St., Boston, Tuesday, July 25, at 7 pm. Purchase tickets, starting at $46.50, here.

The former One Direction member is bringing his Faith in the Future World Tour to MGM Music Hall at Fenway on July 25. His recent album went number one in the UK and has been praised for showcasing a more assured and confident sound from the singer. Tomlinson is a seasoned performer, having gotten his start on the British version of The X Factor in 2010 before forming One Direction with four other contestants a year later. The band, as everyone knows, went on to become one of the most popular boy bands in history. Tomlinson’s most recent solo album, Faith in the Future, released last November, debuted at number four in the UK and number five in the United States. Get ready to cry and dance at the same time.

Explore Related Topics:

Do You Have “Linkable Content”?

The same thing might be true of your website.

The idea of creating great content for links isn’t new; Eric Ward was defining linkable content 8 years ago. More recently, Garrett French made a killer blue print for how to conceive, create and promote linkable content. Moreover, on Search Engine Journal, Loren Baker has educated readers on the importance of building natural links to interesting and relevant content & Ann Smarty has written about attracting links with HOW TO content.

So why are there so many sites that still aren’t buying in?

Maybe the idea of creating a library or searchable database is too daunting? Maybe in-depth research coupled with the time and effort required to create and market great content just seems like too much work. But unless a site features a billion-dollar brand name, funny pictures of cats or the contents of Lindsey’s Lohan’s trash, people probably aren’t throwing links at it.  So what’s a small commercial site to do?

I say, grab a dust rag, head into the basement and see what you already have that, with a few creative modifications, can be turned into something brand new.

1. Product Pages

Most product pages are not particularly linkable. They have prices, specs, not a lot of content and are often buried on dynamic URL’s somewhere in the bowels of a website. But a product page can actually be made into a link magnet.

It helps to have a product which is truly unique, new, funny, dirt cheap or flat-out phenomenal. Take Baconsalt’s Bacon flavored envelopes a totally random but amusing concept. And the product page has picked up about 65 backlinks. Not too shabby, for paper that tastes like processed pork.

Quick Fix:

The best way to make product pages more linkable is to pick 1 or 2 products at a time and focus on those.  If your products are usually presented on dynamic URL’s create new static pages with unique content for promoting your “featured products”. This will help you pass the most link power and avoid canonical issues.

2. About Us/ Company News

Quick Fix:

Company news which actually impacts people outside the company can definitely be linkable. For example, acts of charity matter to the people who benefit from them. Contests can matter to the people who are eligible for them. Company Awards are also a viable option. (Not your company’s many accolades though; no one really cares about those, at least not link-wise). However people may care what awards you’re giving out… see the difference? Try giving recognition to websites within your industry for their efforts, not competitors if you can avoid it, but quality blogs, hobby sites or informational networks. It doesn’t hurt if “recognition” comes in the form of a badge with a back link to you. If you’ve been thinking about getting involved in charitable work as a company, why not find a charity that has a worthy cause and a website where they acknowledge benefactors?

Oh, and if a job notice does acquire back links, don’t just take the page down when the job is no longer available, 301-redirect that bad boy back to your main careers page. (This also goes for product pages that go out of stock or become otherwise become unavailable.)

3. Links Pages

I’ve seen links pages by a lot of names, in a lot of formats, and very rarely are they anything that could be considered linkable. And when a list of random links does have back links, they’re usually reciprocal from the websites listed on the page.  In fact, if you have the Ellis Island of links pages, welcoming any link that needs refuge, you might actually be doing damage to your site’s neighborhood and contextual relevance.

Quick Fix:

4. Articles/ Sales Pitches

First, the ground rules, do you have articles or sales pitches? Be honest, does everything with more than 300 words on your site have some plug about how awesome you are? Sorry, but if that’s the case, only your mom would find that link-worthy. If you have created article content that exists purely for educational, reference or entertainment purposes that’s great! You have content, but if you’ve never actively promoted it, then it’s still one step away from linkable. What separates good content from “linkable” content is the same as what separates the single from the “datable”. It must be on the market, accessible and actively seeking attention and new opportunities.

Quick Fix:

If you’ve invested the time into writing articles about your industry, then they deserve to be shared. Do a little bit of reading in your niche, are there others with the same content you have? Do you offer something new to the conversation? If not, you may not have to re-write everything; perhaps all it takes is adding a different perspective, or an analogy which makes a highly technical subject more accessible to laymen. Then, like any other form of linkable content, take your work to the streets. Well, the cyber-streets any way.

So at the end of all this, while it still may be tough to make people feel warm and fuzzy about linking to your home page the good news is you probably have more to work with on your site than you think.  The bad news is a quality content marketing campaign is going to take time; there are no short cuts there. Promoting content will often mean writing to people one at a time, showing a real genuine interest in others, and building human connections even from behind a cold hard screen.  But if you know how to work what you’ve got, then even with limited resources it’s possible to turn an old dusty armoire into a show piece. Or at least something worth building links to.

What are your ideas for updating standard content to make it more linkable?

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