Trending February 2024 # Should You Accept Guest Posts? # Suggested March 2024 # Top 11 Popular

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It’s no secret in the SEO world that Google’s recent Panda and Penguin algorithm updates have killed off a number of backlink building techniques that were effective in the past. And with the elimination of these low-value tactics, SEOs have turned to linking strategies that focus more on providing value and building meaningful relationships between websites. In particular, SEOs are focusing more on one technique than ever before: the process of guest posting.

But while the specifics on how to find and secure guest posting gigs have been pretty well covered online, what about the inverse of this proposition? How should you handle being approached by other guest post authors who are interested in posting their content to your blog?

Pros Guest posting reduces your writing burden

Every time you choose to publish a guest article on your website, that’s one post you don’t need to invest effort into writing. For busy website owners, the idea of being able to take a break from the constant “write-edit-publish” schedule of running a successful blog can provide a welcome relief, as well as the time needed to focus on other priorities.

Guest posting allows you to leverage knowledge in other areas of expertise

Though I’m sure you’re smart, you aren’t likely an expert on every aspect of your chosen niche. As a result, your website is probably lacking content in key subject areas that would benefit your readers. When it comes to filling these gaps, you have two options: You can either commit an extensive amount of time to researching and writing articles on these topics or you can solicit guest posts from other site owners who have extensive experience in your weaker areas.

As you might expect, going with the guest posting route can save you a significant amount of time!

Guest posting can increase your perceived authority

Publishing guest posts on your website earns you a certain amount of industry cachet, especially if you’re able to secure articles from prominent figures within your niche.

When website visitors arrive on your website and see guest posts, they see you as someone with strong enough industry connections that other authors find it beneficial to share their work on your site. After all, as a website owner, you wouldn’t waste time posting your guest content on young, unestablished blogs.

In this way, receiving requests for guest posts indicates that you’ve gained clout within your industry, making their publication an indication to your readers that you’re an authority figure within your chosen field.

Cons Guest posting may dilute your message

Now, while accepting guest articles may help to increase your perceived authority, you’ll want to use caution when posting them to your site.

As a website owner, one of your goals should be to develop a memorable voice and a series of helpful content pieces that enable readers to build a relationship with your brand. But by posting too many guest articles, you dilute the very voice you’re trying to create, making it more difficult for readers to understand and engage with your site’s unique message.

Guest posting funnels visitors away from your website

In addition, most of the guest articles you accept will come with a caveat, that the original author be allowed to link back to his or her own website. And while this is often a worthwhile trade-off in exchange for free content, be aware that every guest post you publish will divert visitors away from your own sales funnels and onto competing websites (where they can’t make you any money).

Guest posting requires editorial effort

Finally, bear in mind that deciding to accept guest posts isn’t as simple as “copy and pasting” other authors’ content into your own website. As soon as you open your doors to guest articles, you’ll be on the hook for corresponding with authors on potential topics, reviewing posts that are submitted to you and coordinating any necessary changes to ensure that the articles you accept meet your stringent quality guidelines.

1. Establish your guest posting terms

First of all, be aware that deciding to accept guest post submissions doesn’t mean that you must say “Yes” to anyone and everyone who contacts you to arrange a guest article. It’s perfectly fine to limit the number of posts you’ll accept. In fact, it’s recommended that you do!

To avoid allowing guest authors to dilute your voice on your own website, consider limiting guest posts to no more than one to three slots per month. Also consider establishing quality guidelines up front that specify how long posts should be, how many links can be included in each article, and what subjects can be covered in order to minimize unqualified requests.

2. Create a “Guest Author” page on your website

3. Don’t be afraid to reject guest post submissions

As you begin to receive guest posting inquiries or submissions, be aware that you’ll likely receive a handful of articles that don’t meet your quality expectations. The articles may be off-topic, poorly-written, or lack the depth of subject matter you desire. But whatever the case, you need to become comfortable with rejecting posts that run afoul of your editorial guidelines.

It isn’t easy or fun to do, but it’s best to address these situations head on. Instead of letting status update queries sit unanswered in your inbox, follow up with authors whose posts won’t work for your site in order to inform them of the situation and let them know whether you’re outright rejecting their pieces or if changes could be made to make their articles acceptable for your site.

4. Reach out to guest authors on other industry websites

5. Pair up with guest authors to create reciprocal exchanges

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How Guest Blogging Is Getting Huge

Guest blogging has been around for quite some time: plenty of blogs have been inviting contributions from outside for ages. On the other hand, it has always been a great way to expose your brand to a wide audience and win new followers and contacts via providing great content.

The win-win concept behind guest blogging has made the tactic highly popular (this was the main reason I decided to build My Blog Guest by the way).

Recently, the phenomenon has grown by leaps and bounds: the hugest brands and resources are in the game and here’s why:

1. Guest Blogging Means Getting Heard

Top blogs and online magazines feature guest posts regularly because the insight provided by the guest poster is priceless.

Examples:

TechCrunch features guest posts several times a week: these are usually marketing case studies or success stories or personal stories (e.g. My Life As A CEO (And VC): Chief Psychologist and Guest Post: Could Tiny Somaliland Become the First Cashless Society?)

2. Guest Blogging Means Better Chances to Win Social Media

You can spend months on developing your own blog and trying to get more attention to it but never see any of your thoroughly-created top-notch stories hit the front page of Digg or generate more than 50 Tweets.

Or you can spend a day writing a great story in the area of your expertise, pitch it to a “social-media friendly” blog and here you go: thousands of votes, thumb-ups and tweets.

Guest blogging is the best “indirect” way to reach thousands of social media users:

3. Guest Blogging Means Direct Conversation with Your Customers

Do you want your customers to think you are “cool”? – Talk to them using their favorite (and well-respected) platform. People tend to trust and look up to the blogger they follow. Guest blogging is one of the best ways to “redirect” this trust to your brand by using the blog to publish your guest posts.

Guest blogging provides brands with a great opportunity to start an open dialog with customers.

So what’s your guest blogging strategy?

Should You Use Firefox Forks?

Mozilla Firefox is an open source browser which allows anyone to modify the code to create a “fork” browser. Some of the popular forks include Waterfox, Comodo Ice Dragon, Pale Moon, Basilisk, Swiftfox, and TenFourFox. These forks, however, do not carry the seal of approval of Mozilla.

If your only purpose is ordinary web browsing, there is nothing wrong with these alternative browsers. After all, Chromium forks are extremely common, and Google Chrome itself is one among many “forks” based on the original Chromium Project. However, with Mozilla it is different. That is why you have to ask the following questions before proceeding with another browser inspired by Mozilla Firefox.

1. Does the Fork Support All Extensions?

Mozilla Firefox has a rather extensive library of extensions which are really useful and often not found on Chrome. One such example is “Bypass Paywalls for Firefox” which can bypass several news websites. After trying with Comodo IceDragon browser, I was able to install the precise extension and achieve the same objective – bypassing news websites. It also supports the adjunct extension “ublock” which helps override paywall access permissions.

Clearly, with Comodo IceDragon, almost all Firefox extensions enjoy support across the new browser. With a Firefox account, one can seamlessly transfer all their add-on information and privacy settings. It is also true for Waterfox, which imports the Firefox extensions without any difficulties.

2. Does the Fork Support Firefox Configuration Tricks?

Firefox allows cool configuration tricks, such as handling JavaScript pop-ups or opening a new tab for search box results. We checked some of these configuration tricks with IceDragon as well as WaterFox. In the following screen the extensions were checked for compatibility with browsers. The configuration was set up without any problems, and it is safe to assume that IceDragon and WaterFox are compatible with Firefox configuration tricks.

3. Does the Fork Support Mozilla Security Updates?

This is one of the drawbacks of the fork browsers. Mozilla periodically introduces security updates and patches in Firefox. These are useful in preventing denial of service attacks, spoofing, and discouraging websites which track your browsing. While the forks support many of the older security features common to Mozilla Firefox, they cannot always keep with updates. Mozilla’s security updates are timely, and the forks might lag behind a bit. But they have their own security updates which may or may not be based on Mozilla Firefox.

4. Does the Fork Support Mozilla’s Privacy Measures?

Some privacy measures of Mozilla Firefox include preventing WebRTC attacks, disabling WebGL, allowing NoScript and self-destructing cookies. The commands and techniques work just as easily with forks including IceDragon, Waterfox and TenFourFox. You can enable almost the same degree of privacy controls with the forks as with Mozilla Quantum.

5. How Stable Are the Forks?

In Summary

We saw that at least a few forks which are based on Mozilla Firefox are really good browsers. Comodo IceDragon and Waterfox can be safely used as alternatives to Firefox. The only drawback is that you have to wait for the security update which may be delayed compared to regular Mozilla updates.

At the same time, a few forks, including Pale Moon and Basilisk, are somewhat outdated versions of Firefox and do not give the same results.

Sayak Boral

Sayak Boral is a technology writer with over eleven years of experience working in different industries including semiconductors, IoT, enterprise IT, telecommunications OSS/BSS, and network security. He has been writing for MakeTechEasier on a wide range of technical topics including Windows, Android, Internet, Hardware Guides, Browsers, Software Tools, and Product Reviews.

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Mechanical Keyboards: Should You Switch?

What Is a Mechanical Keyboard?

A mechanical keyboard uses actual, physical switches underneath the keys to determine when the user has pushed a key. Press a key, and you press its switch down. Press the switch down, and the keyboard sends a signal to the PC telling it that you pressed that key.

At first, this design doesn’t sound so remarkable. After all, you already have a keyboard, and you can tell when you’ve pressed a key: You push one down, and a letter pops up on the screen. Take a second, however, to think about how you know you’ve pressed a key–it’s probably because you’ve pushed the key down as far as it will go, only after which do you see something happen on your PC.

Most keyboards are composed of a set of three plastic membranes, with rubber dome-shaped switches underneath each key. Press a key, and the rubber switch pushes through a hole in the middle membrane to connect the top and bottom membranes, which creates an electrical circuit that causes the keyboard to send the input to your PC. This keyboard design is inexpensive and spill-resistant, but it doesn’t give you as much tactile or audible feedback when you press a key, which can change the way you type.

30 Days With a Mechanical Keyboard

Over the past week, I’ve been lucky enough to spend some quality time with a handful of high-end mechanical keyboards, including the Das Keyboard Model S Professional, the Diatec Filco Majestouch Ninja and Majestouch 2 Camouflage, and the SteelSeries 6Gv2 and 7G.

Of course, each of these keyboards uses different parts and design elements, and each one has a different build quality, layout, and weight. So I’m going to save the side-by-side comparisons for our upcoming mechanical keyboard review roundup, and instead talk about my overall experiences here.

Many laptop aficionados are big fans of Lenovo laptop keyboards because they offer more tactile response than your average laptop keyboard does. Each key requires a certain amount of force to actuate, and the key does not yield until you push down with enough force. Lenovo keyboards feel “crunchy,” for lack of a better word. Each keystroke feels more pronounced and intentional on a Lenovo laptop keyboard than it does on a lesser keyboard, and the increased physical feedback from the keyboard lets your brain know when you’ve pushed each key hard enough that you can move on to the next one.

Mechanical keyboards are loud: While the actual volume depends on what kind of switch your keyboard uses, as well as on your typing technique, mechanical keyboards are significantly louder than other kinds of keyboards. Personally, I like the sound–it’s an additional form of feedback for each keystroke–but depending on where you’re doing your typing, this sound could be a problem. None of my coworkers noticed a significant noise increase after I switched to the mechanical keyboards, but we’re often wearing headphones during work anyway.

If you’re using your keyboard in a room where someone else can hear you type, they may find it distracting. Some PCWorld readers have reported that they can’t even talk on Skype with people while they’re typing on a mechanical keyboard because it drowns out the voices. I didn’t notice this problem, myself–it depends on your microphone setup–but it’s certainly something to be aware of.

Mechanical keyboards last longer: Mechanical switches are certified to last longer than rubber-dome switches pretty much across the board, regardless of the manufacturer. For example, SteelSeries offers both mechanical-switch keyboards and rubber-dome keyboards, and the company’s mechanical keyboards (the 6Gv2 and 7G) are both tested for up to 50 million key presses, while its rubber-dome Shift is good for only 15 million–and that’s with high-durability switches that last longer than the typical 1 to 5 million presses for most rubber-dome keyboards. So even if a mechanical keyboard costs ten times what a cheap dome-switch keyboard costs, the mechanical one should last long enough to make the investment worthwhile–unless you spill your drink on it, that is.

Should You Switch?

You don’t need to go out and buy a mechanical keyboard for a light-use family PC or a home theater PC, and you won’t want to lug one around for your laptop or tablet. But if you’re a PC power user and you’re willing to shell out a few hundred dollars on a high-end CPU or graphics card, don’t cheap out with a pack-in stock keyboard. You might find that moving up from your old rubber-switch keyboard to a nice mechanical model could make your computing more enjoyable overall. And don’t forget to check back soon for our upcoming mechanical keyboard roundup!

Should You Hire A Career Coach?

A career coach is someone experienced in a specific field, or in the general hiring and recruitment process.

Finding a career coach will depend on the networks and resources you have at your disposal.

Consider the pros and cons of a career coach before hiring one.

This article is for professionals who are considering a career change or finding other ways to progress in their careers.

Are you feeling unfulfilled in your current role? Have you applied to multiple jobs without success? Are you wondering if you are on the right career path? Do you want to switch industries altogether? If you said yes to any of these questions, consider hiring a career coach.

Career coaches are experts in career planning, resume building, interviewing and negotiating. While you may only search for a new gig or switch careers a handful of times in your life, these professionals are in the know of current hiring practices because they’re constantly helping job seekers.

We asked career experts to share everything you should know about career coaches and when you should hire one.

Key Takeaway

If you have spent a long time at a job and are looking for a change, we have outlined how to smoothly transition to a new job mid-career.

What does a career coach do?

At the most basic level, having a career coach is like having a brand awareness team, said Rachel Bitte, founder of RB Consulting.

“These professionals understand how to pinpoint the best aspects of your professional experience and market it in the most attractive way possible to potential employers,” Bitte said. “They’re well versed in crafting resumes, career planning, motivation techniques and, most importantly, network building.”

According to Vicki Salemi, a Monster career expert, job coaches usually have extensive experience in recruiting or human resources.

“They can help you with a variety of tasks,” she said. “For example, with my clients, we look at long-term dream careers, what they currently do and how their next job can lead them closer to their dream job.”

Coaches also give their clients accountability to keep the job seeker on track to move toward their next role, Salemi added.   

When to hire a career coach

Many people assume a career coach is only beneficial after you have submitted dozens of applications and are in desperate need of a job. While this would be a great time to find a coach, it’s not the only time they can provide support.

“Whether you’re just starting out and unsure which path to take, hoping to chase a new passion, or you’re ready to move to the next level, getting an outside perspective from a professional can be extremely helpful,” Bitte added.

Salemi suggests hiring a career coach before you really need one.

“If you’re thinking about leaving your job, but aren’t sure, you may want to hire a career coach,” Salemi said. “It’s important to be proactive. Don’t wait until it feels like you absolutely detest your job and can’t stand going into the office.”

Salemi explained career coaches don’t all provide the same service. Some coaches can help with an upcoming interview, while others specialize in negotiating salary and benefits.

How to find a career coach

The best way to find a career coach is through word of mouth referrals from friends. However, you can also find great coaches on social media sites like LinkedIn.

Tip

Don’t have a LinkedIn profile yet? Learn what LinkedIn is all about and why it can help you.

59 Marketing Posts You Probably Missed In 2024 (And Need To Read)

In 2024, I consumed more marketing material than I ever have. While the internet is packed with some truly awful content, it’s home to some real beauties as well.

This post is intended to highlight some of the best things I read over the last year which, if you haven’t seen already, definitely need to be added to your reading list.

My favorite posts are always those that inspire action and provide suggestions that you can take away and use yourself, and I guarantee that if you consume everything here and act on just a few of the tips, you’ll be a better marketer for it.

So, without further ado…

How to Rank Number One in Google: A Study of 1 Million Pages

Starting with a recent post, this study from Matthew Barby is an incredibly useful insight into what’s required to rank well. It’s always nice to have some recent data that looks into ranking factors, and this post provides just that in incredible depth.

An extremely comprehensive guide to keyword research that breaks down the best tools and how to use them. With the recent changes in Keyword Planner, this is a really useful read.

Cyrus Shepard’s post from early in the year is a beautifully simplified way to look at optimizing pages on your site, and people would do well to take a step back and reassess their sites with this in mind. The tip? “Optimize for how users are actually using the page — as opposed to how you optimized the page ahead of time.” 

How Technical SEO Increased Traffic to Over 1,000,000 Visits Per Month

I’m a big fan of Nick’s writing, and this post is a real eye-opener. For those who talk about technical SEO being dead, read this and weep. It’s an incredibly interesting case study, as well as being home to some really useful technical suggestions we should all heed, especially when dealing with huge sites.

Quality vs. quantity has been a hot topic through 2024. This case study from SimilarWeb provided more proof of the importance of monitoring the pages you have indexed and only keeping those that offer a good user experience and provide real value.

With the impending labeling of insecure sites in Google’s search results, moving to HTTPS is a more prominent issue than ever. Fortunately, Aleyda has broken down everything we need to know.

I’ve never seen such a thorough guide to using excel for SEO and have already picked up a number of great, time-saving tips from this post. I’m sure you will, too.

A start-to-finish breakdown of what you need to do to improve your traffic. It’s packed with information and actionable tips, which is always the key things I look for in content I love. Don’t miss this one.

You might well have seen this one unless you’ve been living under a rock for the year. But for the few who haven’t, it’s a must. Again, these are actionable tips that you can take and use straight-away, which is something Brian Dean delivers time and time again.

People often struggle at the first hurdle with content by not knowing what to target and how to structure the content they do create. This post shows you how to use Analytics to make that process easier – I’d recommend watching the webinar in it, too.

A lack of ideas is often the reason that people stop blogging (or don’t start in the first place). That’s no longer an excuse with Griffin’s help here – you’ll end up with more ideas for 2023 than you can shake a stick at.

More ideas! Now there’s really no excuse!

47 more options! If you’re still staring at a blank page then there’s no saving you…

You’ve got your topic ideas, time for the headline. Don’t worry, read this and you’re all set there, too.

Unsurprisingly, Jason goes into incredible depth and gives a ton of actionable suggestions in this post and it will leave you with a nice to-do list that will keep you going until the end of 2023.

A nice summary of the year from Buzzsumo which should give you plenty of food for thought on the types of content you could create in 2023, with some nice examples to inspire you as well.

4 Personality Types Who Won’t Read Your Copy and How to Change That

A really useful lesson for writers in how to approach their articles based on the kind of readers who will be consuming it. There are examples of the kind of content you should create for each personality type that you can take away and create for yourself.

For those still unsure of whether content marketing is for them, this step-by-step breakdown on Problogger should make it an easy decision to give it a go. Tactics, tools, ideas — it’s all in here.

Those people who are unsure would do well to read this one, too. It discusses realistic expectation setting and important lessons on what’s required to be successful. But also proof that when done well it can bring a valuable return.

I’m a big fan of Ross Hudgens’ work and this is a stand-out piece from him. If you’re looking for a process to follow with your content marketing, this is it.

Another fantastic how-to that should inspire you to follow in Devesh’s footsteps. Plus, he tells you exactly what you need to do it.

If you’re not satisfied with the tools Devesh suggests then here’s a ton more for you to check out. Pick and choose the ones that will be the best fit for you.

Here are the pitfalls to avoid. Take this insight and make sure you don’t waste your time going about things the wrong way.

One of the biggest problems in most people’s content marketing strategy? They don’t spend enough time promoting the content they create. Here’s a raft of ways you can put that right.

So you’ve recognized the importance of promotion, here’s how to do it right. Spammy emails won’t cut it, you need to be more tactical and thoughtful about your approach, as Darmawan tells you here.

Sujan is my go-to guy on the web for outreach tips. You should read this post closely and then go and read a load of his other ones, too.

Measuring the value of your content marketing activity is crucial to ensure you identify what’s working, what isn’t, and whether your overriding strategy is the right one. The title of this one is bang on – it is extremely comprehensive.

Some inspiring examples from HubSpot to get your creative juices flowing. I always find real-life examples (that I can take and put my own spin on) really helpful, so if you’re the same I’ve no doubt you’ll like it, too.

13 Advanced Link Building Strategies You (Probably) Haven’t Used

Link Building Strategies: The Complete List

Gael Breton preaches great content and authority building, and this post does a great job of practicing what he preaches. For the guest posters out there, this is invaluable.

There are a lot of posts about image link building out there, but I’ve never seen a better step-by-step guide than this. All the resources you need, all the actions, and great examples. If you haven’t tried image link building before, start here.

If you’re a marketer and you’re not on Reddit, you need to drop everything and sign up now. But whatever you do, don’t go and be a marketer there. The insight you get into what works and what’s popular is amazing and you can learn a lot from that, which is benefit enough. But if you participate naturally and occasionally drop in some content you’ve created that’s exceptional, you might just hit a big win, too. Learn how with this breakdown from Eddy Azar.

Test, test, test. You should always be playing with different types of content and measuring what works best, especially on social. These 10 ideas will get you started nicely.

Short of inspiration for your social updates. Here you go. Thank you Buffer.

Snapchat is the current trendy marketing platform and the majority of businesses still don’t know how to use it. This list gives you 50 people to follow where you can watch and learn.

More people to follow, this time on Twitter. If you aren’t following these 20 people, then go and get adding!

With the impending importance of moving to HTTPS, social share counts are at a big risk of being lost, along with all the social proof and ego boost that goes with it. Fortunately, if you’re on WordPress, there is a solution. You need to pay for it, but if you’ve accumulated a lot of social love for the content you’ve been creating, it’s worth it, right?

The first challenge of email marketing is getting people on your list. This post gives you 21 ways to do just that, and they’re all valuable ones (no fluff here).

A collection of tips from the very best. From what to include in emails to how to get better open rates, each one provides great value.

More tips from more experts. More great value.

From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How

Fantastic insight into how to send an email to your list and get a good open rate, even if you haven’t contacted them in a while. If you’re struggling for an email format to use with your list then this should get the juices flowing.

It’s a beautiful day when you set up a successful email automation process, but it isn’t easy. This guide from Razor social will help you do just that and take your email game to the next level.

Unsubscribers. The soul destroyers of the email world. But what if you could stop them leaving, rescue them from the jaws of defeat? Kaitlyn gives some great examples of brands we can all learn from.

I love examples, they give you something very tangible to aim for. HubSpot brings together some fantastic email marketing ones here to inspire your email exploits.

A top-to-bottom analysis of Expedia’s conversion rate optimization techniques. It struck a particular chord with me as someone who specializes in travel, but it offers insight for people in any industry. It’s a two-parter; you can read the second one here.

No 2024 rundown would be complete without a nod to the election and this post on Unbounce is a fitting way to do it. The impact of marketing on this year’s result has been well documented and how better to learn from it than getting the experts to tear each campaign apart?

The perfect landing page. Fairly straightforward, right? Wrong. Here are more than 7,000 words and 93 examples telling you what’s needed. It’s a long one, but if you want to convert better it’s definitely worth your time.

There were some other gems out there that didn’t fall into any of the categories above but that are still well worth a read:

Want to convince more people to buy your product or service? Pricing strategy is a key place you can do that, and Nick Kolenda’s given you 42 ways to make yours better. With science and everything.

If you have a great product then referral marketing is a fantastic way to build awareness of your brand quickly. This guide will show you how to do it, with examples from the best in the business like Uber, BackCountry, and AirBnB.

Who wouldn’t want the ego boost of being interviewed by a popular blog and feeling like you’ve made it? It doesn’t have to just be the marketing celebrities that get interviewed; Ann Smarty breaks down how you can get yourself (and your brand) in the limelight.

Virtual Reality has been mooted as the next big thing for a while, but is it something you should be paying attention to? Yes. Here’s why.

Now that you’re on board, here are some ideas on how you can use it.

We’ll finish with an epic post from Kevin Ho. He knows how to grow a business from nothing, and he’s been kind enough to put together 100 very specific tips that you can use for yourself. I challenge you to go and implement ten of them in the next seven days.

Summary

The last sentence there is the most important one in this post. There is a lot of reading to be done to get through these articles, and I would recommend doing it because you’ll learn some incredibly useful things to put into action for your own business or personal brand. But that’s the key – putting them into action.

There’s no point reading tens of thousands of words of material if you don’t do anything with it. So make that your target for 2023 – try to implement one tip from each of these suggestions before the end of the year. If you do, I have no doubt you’ll make some great progress. Good luck!

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