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Qualcomm’s AR Platform exits beta: Android apps ahoy!
Qualcomm wowed us with its augmented reality photo frames last year, and appealed to our retro whimsy with virtual Rock ‘Em Sock ‘Em Robots, and now the company is making the AR Platform responsible for the underlying technology commercially available. In beta since October 2010, the freshly official Qualcomm AR Platform consists of an SDK and a Unity3 game engine extension, opening the door to Android 2.1+ smartphone apps overlaying digital graphics onto real-world views from the camera.
In Rock ‘Em Sock ‘Em Robots, that overlay consisted of two two robots that could be virtually battled on a real-world game mat. The app tracked QR codes on the mat, and used them to overlay the ‘bots on top of the scene, viewed as if live through the camera. In the AR photo frame concept, Qualcomm showed how a phone could identify different networked displays based on what they were showing at the time, swapping pictures around accordingly.
Qualcomm says the AR Platform should work on any Android 2.1+ device, though unsurprisingly the company is also warning that performance will be best on those handsets powered by Snapdragon chipsets. You can download it here.
[vms 97ccb54be14d6a47439b]
[via Android Community]
Press Release:
Qualcomm Announces Commercial Release of its Augmented Reality Platform
Platform Enables Android Developers to Create and Distribute Vision-based AR Applications
SAN DIEGO — April 27, 2011 — Qualcomm Incorporated (NASDAQ: QCOM) today announced the immediate commercial availability of its Augmented Reality (AR) Platform for Android smartphones. Offered through Qualcomm’s online developer network, this 1.0 release marks the successful completion of the Company’s beta program. Developers can now build, market and commercially distribute applications based on the Qualcomm AR platform.
Qualcomm’s award-winning AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform’s rich feature set enables developers to build high-performance, interactive 3D experiences on real world images, such as those used in print media (books, magazines, brochures, tickets, signs) and on product packaging.
The platform supports multiple development environments. The Qualcomm AR Android SDK supports native Android development with the Android tool chain, including the Android SDK and NDK. The Qualcomm AR Unity Extension supports rapid development with the Unity 3 game development tool. A web application is also included for creating and managing image resources that can be used with either development environment.
Qualcomm and BigPlayAR recently collaborated with the Dallas Mavericks to introduce the first commercial application using Qualcomm’s platform. Mavs AR, a game developed by Big PlayAR, has enabled fans attending the Mavs playoff games at American Airlines Center to point their smartphone running the Mavs AR application at their ticket to play a virtual basketball game in the palm of their hands.
“We are thrilled with Mavs AR – it has really added a new layer of fun and interaction to the Mavs fan experience,” said Mavs owner Mark Cuban. “Based on the game’s success, we expect to use AR for future fan promotions, and Qualcomm’s AR platform has demonstrated itself as a powerful platform for creating these types of 3D experiences.”
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Qualcomm Uplinq 2011 Keynote #1: 3D, Peer
Qualcomm Uplinq 2011 Keynote #1: 3D, Peer-to-Peer Gaming, Augmented Reality
This particular Qualcomm keynote on a lovely June 1st morning began with Dr Paul Jacobs, Chairman and CEO of Qualcomm noting some impressive numbers on a large stage with one gigantic colorful screen behind him flowing with ribbons of light. Jacobs noted that they’ve got word that mobile data is expected to grow 10-12 fold by 2023, this punctuated by the completely odd addition of “Real D 3D” glasses on everyone’s seats. Next Jacobs noted that 1 BILLION Qualcomm BREW-powered devices had already been shipped, and notes that “today’s market [is one where people] don’t really care about what their next PC is going to be.”
“You have the ability to think AND act globally.” “Mobile is the dominant computing platform and it’s never going back.” These are the quotes that matter, as spoken again by Dr Paul Jacobs. CreativeArtistsAgency aka CAA, Qualcomm’s newest partners in business spoke next. It’s noted that 250 Snapdradon devices are in development – an impressive number by anyone’s yardstick. He went on to remind the audience that on benchmark tests in the past, single-core Snapdragon processors have beaten dual-core processors run by the competition. In their a-synchronous dual-core devices of the future, Qualcomm will only run one core when one core is needed, two when two are needed. This makes the best of the cores, says Jacobs, and it sets Qualcomm apart from the rest of the competition. HP is seen on the screen, their whole new lineup toting some magic for the near future, then it’s Sony Ericsson’s turn.
The new lineup of course includes our favorite Xperia PLAY device amongst a couple other smaller players, and their Executive Vice President and Chief Creation Officer Rikko Sakaguchi notes that their mission is to combine communication and entertainment. Check out our recent review of the Verizon Xperia PLAY here.
The note by Qualcomm comes in the form of 3D – they showing up on the big screen a bunch of video games and video captured and played back for the audience. Next they punctuate the experience with a scene from Kung Fu Panda 2, a 3D movie that’s just come out in theaters this weekend. All of this is being shown on the Qualcomm MPD, a device we’re just a bit familiar with, running its ADRENO GPU. All of this is played back from the smartphone. Have a peek at the MPD here.
A bit of the ol’ peer-to-peer gaming was demonstrated on an HTC tablet, and it was mentioned that there’d be augmented reality in earnest for Apple’s iOS by July of this year. The HTC tablet used was a HTC Flyer (we’ve got two reviews of this device, believe it or not,) and the game was a lovely PAC-MAN racing game.
Of course they bust the MPD out again for another show of power, this one in Augmented Reality showing off some Dreamworks DVDs, each one of them looked at through the MPD’s camera. This camera sees each of the DVD cases and displays a trailer for each of the movies inside!
Dreamworks was invited on stage via President of Production and Feature Animation, John Batter. He speaks of pre-selling DVDS using augmented reality, again pushing the entertaining experience of doing so, and partnering with national retailers to do so. Pre-selling DVDs, he says, allows for custom content to be pushed to the users phone, content that’s exclusive to this sort of situation, available only on pre-purchase and only through the device.
Finally, before the beginning of the keynote there was a screen that showed some options for what the audience felt was the Biggest Opportunity in Mobile in the Next Five Years. Have a peek at what the poll resulted in here:
Finally there was a bit of a sitdown where one quote stood out from all others: Jon Rubinstein noted that he believed that giants in the mobile space today (aka Apple and Google’s Android implied) “may not be giants in the future.” Power shifts a-brewin? Stick with us throughout the week as we’ll be hanging out at Uplinq 2011 the whole time!
Qualcomm And Rethinking The Pc And Smartphone
This last came to mind right before I started writing, as stories broke that here in the US there were 73K head and neck injuries a year from the smartphone design, which resulted in folks being injured while texting and walking. And this is on top of the thousands of automobile accidents, often deadly, from people doing the same thing while driving.
Let’s talk about how we could clean slate both the PC and the Smartphone and come up with something far safer and far more effective than either device this week.
The Desktop PC was created in the 1980s and the current clamshell design for the laptop was created in the 1990s, both at a time when processing power was relatively low, there was no Wi-Fi, WAN, AI, or Bluetooth. All that all started showing up one or two decades later and the world, at least with regard to malware, was a far safer place.
The current Smartphone design was driven by Apple in the mid-2000s and largely based on the need to blend the iPod with the Smartphone and prevent Apple from losing its dominance in entertainment if someone else merged the two designs.
The driver wasn’t really communications. The initial iPhones weren’t good at that, but in adding telephone features to the iPod before someone else did making the iPod, and Apple’s related success at the time, redundant.
It is a much newer design, but the driver was wrong-headed for a device whose primary function was communication and thus the unintended consequence of making the result very unsafe for those using it while walking or driving.
In short, the current PC designs, particularly laptops, are well out of date for the connectivity solutions that surround them, and the current dominant Smartphone design is unsafe and sub-optimal for communication. I should add that the Cloud, 5G, and Wi-Fi 6 are connectivity and performance game changers that alone should have us rethinking these designs.
Blending the performance increases that Qualcomm showcased – with their new 865 and 765 5G parts – with Cloud based resources you have the potential to emulate the functions of a PC and Smartphone.
What I’m thinking of is a blend of:
haptic gloves (which could also be designed to reduce the transfer of diseases)
a computing battery component you’d place someplace on your body providing both connectivity to remote resources and local processing power
This last would put the powerful radio away from your head where concerns are growing that existing designs may be unhealthy.
This blended design containing instrumentation for our hands, ears, and eyes would not only be adaptable for VR interaction but better address the needs for those that are partially disabled. It could be readily adapted for those that had lost the use of their hands, eyes or ears.
This would not potentially massively reduce the safety hazards connected with current Smartphone designs. But it would make us more productive by allowing us to communicate and create more effectively in a wider variety of use cases.
At the Qualcomm Technology Summit, I saw the potential for a very different technology future. By recombining the wireless, performance, Cloud, display, and AI technologies, they showcased what I think we could come up with a blended design. It would combine the functions of both Smartphones and PCs into something far safer, far more productive, and far more able to adjust to our needs than what we now have in the market.
One of the concepts the industry has been talking about is the Singularity or the seamless blend of human and machine. This could be one of the bridging foundational changes that takes us down the path to that likely eventuality.
Qualcomm Hybrid Ai And Our Deepening Relationship With Technology
Qualcomm provided an overview last week of what they’re anticipating as we roll out products that use Qualcomm’s artificial intelligence (AI) technology, coupled with the rollout of 5G.
Qualcomm and others are implementing AI at the edge and in the cloud strategy, where some initial analysis is done at the endpoint. Only the partially analyzed data is sent to the cloud for additional analysis.
Hybrid AIHybrid AI is where some intelligence is at the endpoint and some is increasingly centralized in a cloud resource. Optimized both for the available bandwidth and latency and for the most efficient analysis of the data, the hybrid AI should perform like a centralized AI in terms of speed and outperform a localized endpoint, AI in terms of capabilities. Unlike distributed AI, which forms a peer relationship with others like AIs, hybrid AIs have more of a synergistic parent/child relationship between the cloud resources and the intelligent device.
A smart surveillance camera’s intelligence identifies the best picture for facial recognition. It only sends that frame to the centralized AI, which can now identify the tracked individual. Another implementation would be when using facial recognition to log in to a computer. The local AI decides you look like the correct user. However, before giving you access, it queries the remote AI for a second test based on recent breaches, gaining instruction on how to scan for that type of fake identity. For instance, taking a second shot, and if they are the same, assuming it is an infrared picture and not you who wants access, denying that access.
See more: Qualcomm’s AI-Driven Video Compression And Ensuring That AI’s Do No Evil
Auto Adapting EndpointsIn the movie “Minority Report,” Tom Cruise runs, uses biometrics, and every sign he runs by responds to him and provides an ad for something that he uniquely might want. When he changes his biometrics (by having his eyes replaced), the signs now think he is the eye donor. Even the e-paper newsstands put up news curated just for him (sadly, it is about his impending arrest). At the same time, the eye transplant option is a way in our future, while the ability for signs to use biometrics is possible today.
But not just signs, locks that automatically unlock when you approach or lock when they see someone approaching they don’t recognize, active pointers in stores to direct you to products on your shopping list using local signage, offices that not only auto-provision but direct you to the cubicle or office you are to use fo the day, and intelligent health care that, before the doctor even sees you, provides an even more accurate assessment of your immediate needs.
All this is coming from auto-adapting AI-based endpoints tied to centralized computing resources designed to alter the world around you to fit your unique needs better. That’s the most significant part of the coming change. Historically, we have to adapt to the environment. With hybrid AI, the environment will increasingly adapt to us.
Wrapping Up: The 5G-AI FutureQualcomm talks about a fascinating future of hybrid AI devices that can identify who you are and automatically provide what you want. What about privacy?
Surveys have shown that as long as people get what they want when they want it, they don’t care about privacy. In a recent survey I’m currently reviewing, Amazon came out as the most trusted company, with Twitter and Facebook falling to the bottom of the list, and that is because Amazon uses the information they have on you to serve up better choices. Social media tends to sell that information to people who appear to want to do you harm, and thus the privacy concern is more about what is done with the data than with the capture of that data.
My surveys have shown a similar distinction. As long as the data is used to provide a better experience — Netflix serving up better choices, for instance — folks are okay with data capture. It is only when that data is used against them that they get upset. Now, what Qualcomm presented is a tool that can be used for good or ill, hoping governments get their acts together to assure the good and prevent ill.
I like the idea of a world that alters itself for my unique needs automatically. I can hardly wait!
See more: Top Performing Artificial Intelligence Companies of 2023
Qualcomm Evp Murthy Renduchintala Waxes Futuristic In The Personal Media Hub
Qualcomm EVP Murthy Renduchintala waxes futuristic in the Personal Media Hub
This week we got the opportunity to have a chat with Qualcomm’s EVP Murthy Renduchintala who made it clear that the company’s future isn’t just in making high-efficiency next-level processing power SoCs, but to make the smartphone (or smart device) the center of your world definitively. Speaking about how as Qualcomm aims to keep the entire mobile processor experience both high efficiency and high power, Renduchintala made the case for the company’s foresight for a world where it’s no longer a case-by-case basis in which you share and interact with the media you associate with, it’s more of a management situation. You won’t even think about it all, you’ll just do it.
While our chat began with talk of the newly announced set of processors in the Qualcomm Snapdragon 800 and Snapdragon 600 lines, it quickly became all about the user experience and what a Qualcomm processor would do for a smartphone in the very near future. As a Personal Media Hub, your smartphone will be your ticket to collect, store, project, and otherwise associate with the media around you – and we’ll have machines that do this better and, again, more efficiently each upgrade cycle the folks at Qualcomm improve their architecture.
“We really see the potential to explore human experiences. It’s a scenario where everything you want to experience in your life is always at hand for transport to the relevant form of media you have in front of you. … We’re not really restricting the definition of a smartphone to a handheld experience. We’re really redefining it toward being your social and multimedia hub that can allow you to interact with your media in a variety of different ways.”
– Renduchintala
Renduchintala also spoke on how Qualcomm’s intent with the technologies they’re using now is to make this interactivity as freely as possible, “in a manner where you don’t have to worry about how many Kilobytes of data you have left in your data plan.” This activity is being set up by Qualcomm to be done with as little “burden on your data network” as possible. With this comes a personal device that can share within the physical space you occupy – not just made to share to the web, but to the 3rd party screens and devices right there in the room.
“[The smartphone] isn’t just a static, self-contained entity that we’re going to hold in our hands. Its pretty much become the center of our digital lives. We basically see it potentially as almost like a personal media hub, where the phone is not just an item that you’re going to hold in your hand, it’s actually going to be a conduit to other things in life. It’s essentially streaming or adapting with the multimedia and interactive devices to really provide you with the epitome of connectivity.” – Renduchintala
Have a peek at the Qualcomm tag portal we’ve got set up and see the major technologies they’ve announced over the past year and see for yourself – they’re in a place as a processor designer and manufacturer where they’re creating a profile and environment in which their hardware is set to be used. Let us know what you think of this approach and stick around throughout CES 2013 and into the future to see what Qualcomm brings to the smart device market throughout the year!
Qualcomm’S Ar Platform Exits Beta: Android Apps Ahoy!
Qualcomm’s AR Platform exits beta: Android apps ahoy!
Qualcomm wowed us with its augmented reality photo frames last year, and appealed to our retro whimsy with virtual Rock ‘Em Sock ‘Em Robots, and now the company is making the AR Platform responsible for the underlying technology commercially available. In beta since October 2010, the freshly official Qualcomm AR Platform consists of an SDK and a Unity3 game engine extension, opening the door to Android 2.1+ smartphone apps overlaying digital graphics onto real-world views from the camera.
In Rock ‘Em Sock ‘Em Robots, that overlay consisted of two two robots that could be virtually battled on a real-world game mat. The app tracked QR codes on the mat, and used them to overlay the ‘bots on top of the scene, viewed as if live through the camera. In the AR photo frame concept, Qualcomm showed how a phone could identify different networked displays based on what they were showing at the time, swapping pictures around accordingly.
Qualcomm says the AR Platform should work on any Android 2.1+ device, though unsurprisingly the company is also warning that performance will be best on those handsets powered by Snapdragon chipsets. You can download it here.
[vms 97ccb54be14d6a47439b]
[via Android Community]
Press Release:
Qualcomm Announces Commercial Release of its Augmented Reality Platform
Platform Enables Android Developers to Create and Distribute Vision-based AR Applications
SAN DIEGO — April 27, 2011 — Qualcomm Incorporated (NASDAQ: QCOM) today announced the immediate commercial availability of its Augmented Reality (AR) Platform for Android smartphones. Offered through Qualcomm’s online developer network, this 1.0 release marks the successful completion of the Company’s beta program. Developers can now build, market and commercially distribute applications based on the Qualcomm AR platform.
Qualcomm’s award-winning AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform’s rich feature set enables developers to build high-performance, interactive 3D experiences on real world images, such as those used in print media (books, magazines, brochures, tickets, signs) and on product packaging.
The platform supports multiple development environments. The Qualcomm AR Android SDK supports native Android development with the Android tool chain, including the Android SDK and NDK. The Qualcomm AR Unity Extension supports rapid development with the Unity 3 game development tool. A web application is also included for creating and managing image resources that can be used with either development environment.
Qualcomm and BigPlayAR recently collaborated with the Dallas Mavericks to introduce the first commercial application using Qualcomm’s platform. Mavs AR, a game developed by Big PlayAR, has enabled fans attending the Mavs playoff games at American Airlines Center to point their smartphone running the Mavs AR application at their ticket to play a virtual basketball game in the palm of their hands.
“We are thrilled with Mavs AR – it has really added a new layer of fun and interaction to the Mavs fan experience,” said Mavs owner Mark Cuban. “Based on the game’s success, we expect to use AR for future fan promotions, and Qualcomm’s AR platform has demonstrated itself as a powerful platform for creating these types of 3D experiences.”
Qualcomm’S Ar Platform Exits Beta: Android Apps Ahoy!
Qualcomm’s AR Platform exits beta: Android apps ahoy!
Qualcomm wowed us with its augmented reality photo frames last year, and appealed to our retro whimsy with virtual Rock ‘Em Sock ‘Em Robots, and now the company is making the AR Platform responsible for the underlying technology commercially available. In beta since October 2010, the freshly official Qualcomm AR Platform consists of an SDK and a Unity3 game engine extension, opening the door to Android 2.1+ smartphone apps overlaying digital graphics onto real-world views from the camera.
In Rock ‘Em Sock ‘Em Robots, that overlay consisted of two two robots that could be virtually battled on a real-world game mat. The app tracked QR codes on the mat, and used them to overlay the ‘bots on top of the scene, viewed as if live through the camera. In the AR photo frame concept, Qualcomm showed how a phone could identify different networked displays based on what they were showing at the time, swapping pictures around accordingly.
Qualcomm says the AR Platform should work on any Android 2.1+ device, though unsurprisingly the company is also warning that performance will be best on those handsets powered by Snapdragon chipsets. You can download it here.
[vms 97ccb54be14d6a47439b]
[via Android Community]
Press Release:
Qualcomm Announces Commercial Release of its Augmented Reality Platform
Platform Enables Android Developers to Create and Distribute Vision-based AR Applications
SAN DIEGO — April 27, 2011 — Qualcomm Incorporated (NASDAQ: QCOM) today announced the immediate commercial availability of its Augmented Reality (AR) Platform for Android smartphones. Offered through Qualcomm’s online developer network, this 1.0 release marks the successful completion of the Company’s beta program. Developers can now build, market and commercially distribute applications based on the Qualcomm AR platform.
Qualcomm’s award-winning AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform’s rich feature set enables developers to build high-performance, interactive 3D experiences on real world images, such as those used in print media (books, magazines, brochures, tickets, signs) and on product packaging.
The platform supports multiple development environments. The Qualcomm AR Android SDK supports native Android development with the Android tool chain, including the Android SDK and NDK. The Qualcomm AR Unity Extension supports rapid development with the Unity 3 game development tool. A web application is also included for creating and managing image resources that can be used with either development environment.
Qualcomm and BigPlayAR recently collaborated with the Dallas Mavericks to introduce the first commercial application using Qualcomm’s platform. Mavs AR, a game developed by Big PlayAR, has enabled fans attending the Mavs playoff games at American Airlines Center to point their smartphone running the Mavs AR application at their ticket to play a virtual basketball game in the palm of their hands.
“We are thrilled with Mavs AR – it has really added a new layer of fun and interaction to the Mavs fan experience,” said Mavs owner Mark Cuban. “Based on the game’s success, we expect to use AR for future fan promotions, and Qualcomm’s AR platform has demonstrated itself as a powerful platform for creating these types of 3D experiences.”
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