Trending December 2023 # Php Developers Get New Zend Tools # Suggested January 2024 # Top 21 Popular

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PHP developers will have new ways to easily connect their PHP applications to the cloud, thanks to the latest version of the open source Zend Framework.

Zend Framework 1.8 expands the PHP framework to work with Amazon’s EC2 cloud computing service. Zend Framework has also added new rapid application development (RAD) features to accelerate PHP development.

The Zend Framework is the PHP competitor to .NET, JavaEE and Ruby on Rails (RoR) development frameworks. With the new release, Zend Technologies, the lead commercial sponsor behind PHP, is aiming to build on its enterprise momentum for PHP, after releasing its Zend Server PHP middleware play last month.

“The timing for the release of Zend 1.8 could not be better as we just announced Zend Server and the two play very nicely together,” Zeev Suraski, co-founder and CTO at Zend Technologies, told chúng tôi “Now I think we really have a complete stack available for users. We have the Zend Studio IDE [Integrated development environment] that has Zend Framework support, and Zend Server comes bundles with it, making it a good development and deployment stack for PHP.”

The 1.8 release of Zend Framework is the first update of the framework this year. The 1.7 release introduced Adobe AMF (Action Message Format) support and came out in November.

With 1.8, Suraski explained that the release’s rapid application development (RAD) features give developers the ability to manage and modify applications quickly. The new RAD tools enable developers to create new projects and controls and, in general, develop all sorts of code skeletons for a project.

A new module in Zend Framework for RAD, called Zend_application, further expedites PHP development. Matt Weier O’Phinney, Zend Framework’s project lead, told chúng tôi that Zend_application helps when it comes to bootstrapping apps. Prior to the 1.8 release, developers needed to create a bootstrap script where all the various resources needed are injected into the framework objects.

“It has been a fairly complex process and people had to do manually,” O’Phinney said. “What we’ve done with Zend_application is a standardized way of doing it in order to build up bootstrapping routines.”

Cloud support

With Zend Framework 1.8, Zend is looking to the cloud by providing support for Amazon’s (NASDAQ: AMZN) EC2 services and its S3 cloud storage offering.

“In the S3 classes, we give developers access to the practically infinitely scalable Amazon storage server,” Suraski explained. “As part of the EC2 classes, we give developers the ability to manage EC2 instances — to create, stop and start instances.”

Though Zend is now supporting Amazon’s cloud, it does not yet have support for Google’s AppEngine. That’s despite the fact that Google (NASDAQ: GOOG) has been a past contributor to the Zend Framework with Google Data API support.

Both Suraski and O’Phinney noted that there are no formal proposals at this stage for Google AppEngine support, though O’Phinney said there have been some rudimentary experiments. Google launched its AppEngine with support for the Python language and recently began testing Java support.

Another item that is not yet in Zend Framework is support for Oauth authentication. The Oauth standard is now being implemented or tested on numerous sites as a easy way to do secure Web authentication.

O’Phinney said that while Oauth is not in Zend Framework 1.8, there is a proposal pending for its inclusion, so it could be in as early as the 1.9 release of the framework, coming later this year.

PHP 5.3 and PHP 6

While Zend Framework 1.8 represents an important step forward for PHP developers, another big step is just around the corner thanks to a new release of the PHP language, with PHP 5.3 currently in the release candidate stage and PHP 6 under active development.

“PHP 5.3 is an important step, since PHP 6 is always just around the corner — but the corner keeps running away from us at the same pace we are running toward it,” Suraski said.

He added that the PHP community decided that rather than waiting for PHP 6 to be finalized, some of the ideas originally planned for it could land earlier in PHP 5.3.

One such feature is namespaces, which is a way to encapsulate classes and other PHP items more easily.

“Once it’s out, it will be a very good step for the PHP community as a whole,” Suraski said.

As for when PHP 5.3 will be out, that’s a more difficult question.

“I would not bet on a release date,” Suraski said. “It may be in the next few weeks, but if it is delayed for a few months, it won’t shock me.”

Article courtesy of chúng tôi

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Php Get First Element Of Array

Introduction to PHP Get First Element of Array

In PHP we have multiple methods to get the first value form the array. To get the first value we can directly pass the index, but there can be some situation where we do not know the index of the first element so for this we have several methods available in PHP which are in build. In PHP, to get the first element we have methods as, [pass_index], reset () method, array_values() method. All this method will return us the first element from the array. we will discuss all ways to get the first element from the array in PHP in detail from the next section.

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1. By passing index;

$myarr = array("value1", "value2", "value3", "value4", "so on.."); $myarr[your_index];

2. reset() :


3. array_values ():


As you seen in the above syntax we have three different ways to get the first element from the array. Out of which two are methods which are already available in PHP and other one is direct passing of index.

How to Get First Element of Array in PHP?

There may be some situation where we need to access the first element from the array. But in order to access that we have the right to access and get its value from the array. For this, we have three ways defined in PHP to get the first element from the array. suppose we may have one requirement where we need to delete the first element from the array, so in that case, we can do this by using these methods and delete records. In this section, we will discuss all three ways in very much details to get an understanding of the methods and different ways to access the first element. Let’s start to see below;

1. By using the reset() Method

By the use of this method, we can easily access the first element from the array. This method always points the pointer to the first element from the array. Let’s have a look at its signature defined in PHP and what parameters it takes. see below;

e.g. :


As we can see above this method take no parameter. This parameter would be the array from which we want to access the first element. This method will return FALSE if there is no element present inside the array, simply means the array is empty. If not empty this method will return the first element from the array. Simple example for beginners to use this while programming see below;

e.g. :

$myarr = array("100", "200", "300", "400", "00"); echo reset(myarr);

These lines of code will return us the first element from the array. We are just passing the array inside the method.

2. By using the direct index

This is the most common way to get the first element form the array, it is applicable and used in any programming language to access the array element.

$myarr = array("100", "200", "300", "400", "00"); echo $myarr[0];

As you can see we are just passing the index of the using the ‘[]’ square brackets, but this is not useful when we have a different index for our array element or we do not know the index of the element inside array. But in a simple scenario, it will return us the first element from the array.

3. By using current() Method

we can also use current() method to get the first element from the array. This method always points out to the current element from the array, but this can be used reset() method. Let’s have a look at its method signature and what parameters does it take;

e.g. :

$myarr = array("100", "200", "300", "400", "00"); echo current(myarr);

As we can see it take only one parameter and this would be an array from which we may want to access the first element.

4. By using array_value() Method

This method is also used to get the first element from the array. This method will help us to get all the values present inside the array and after this we can directly access the first element by passing the index.

e.g. :

$myarr = array("100", "200", "300", "400", "00"); echo array_values(myarr)[0];

As you can see in this method we are passing our array, first, it will give us all the values which are present inside the array after this we can immediately access the first element from the array. In the coming section, we will see the working example to get a better understanding of the methods available in PHP.


In this example, we are using a basic approach to get the first element from an array.

Example #1

<?php echo nl2br (“Demo to get the first element from the array !! n”); $myarr1 = array(“100”, “200”, “300”, “400”, “500”); echo nl2br ($myarr1[0].”n”); $myarr2 = array(“first”, “second”, “third”, “fourth”, “five”); echo nl2br ($myarr2[0].”n”); $myarr3 = array(“hello”, “to”, “all”, “bye”, “bye”); echo nl2br ($myarr3[0].”n”);


Example #2

In this example, we are using array_values methods to get the first element from the array.


<?php echo nl2br (“Demo to get the first element from the array using array_values method in PHP!! n”); $myarr1 = array(“100”, “200”, “300”, “400”, “500”); echo nl2br (array_values($myarr1)[0].”n”); $myarr2 = array(“first”, “second”, “third”, “fourth”, “five”); echo nl2br (array_values($myarr2)[0].”n”); $myarr3 = array(“hello”, “to”, “all”, “bye”, “bye”); echo nl2br (array_values($myarr3)[0].”n”);



Like in other programming language we have most common way to get the first element from the array is by passing the index. Apart from this, we have multiple methods available in PHP to get the value as well. all these methods are in build in PHP we do not need to import or include any library for this can be used directly.

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Apple Music And Maps Get New Concert Discovery Tools

Introducing Set Lists on Apple Music

Apple Music is now offering a new feature called Set Lists, which allows users to browse and listen to the set lists from their favorite artists on tour. This means fans can get a taste of what they can expect at upcoming concerts and learn more about the productions behind the shows.

Discovering Upcoming Shows in Your Area

The Set Lists feature also personalizes the concert discovery experience by enabling fans to browse shows in their local area. This makes it easier for users to find live music events happening nearby, ensuring they never miss out on a great concert.

Initial Artist Lineup

To kick off the Set Lists feature, Apple Music has initially included artists like Sam Smith, BLACKPINK, Peso Pluma, Kane Brown, Blink-182, and Ed Sheeran. While the company hasn’t provided details on how often these Set Lists will be updated with more artists and tours, we can expect to see more additions over time.

Concert Discovery on Apple Maps

Integration with Shazam’s Concert Discovery Feature

Global Coverage of Music Venues

Major Cities Included

The new Guides to music venues will be available in cities such as Chicago, Detroit, Los Angeles, Nashville, New York City, and San Francisco in North America; Berlin, London, Paris, and Vienna in Europe; Tokyo, Melbourne, and Sydney in the Asia-Pacific region; and Mexico City in Latin America.

A Wide Range of Venues

These Guides will cover a diverse range of music venues, from iconic symphony halls like Carnegie Hall in New York and Musikverein in Vienna, to techno clubs in Brooklyn and Tokyo, to live jazz spots in Paris, and more. This ensures that users will have plenty of options when it comes to finding the perfect concert experience.

Leveraging Primephonic Acquisition

The Classical Music Connection

Apple’s acquisition of classical music streaming service Primephonic may have played a role in the development of the concert discovery features. Primephonic served as the basis for the new Apple Music Classical app, which could have provided valuable insights and content about classical music venues for the curated Guides.

Comparing Apple’s Concert Discovery Features with Spotify

Personalization and Customization

While Apple’s new concert discovery features are a welcome addition for its users, they may not be enough to entice them to switch from Spotify. Spotify currently offers more robust concert discovery functionality, thanks to its personalized Live Events Feed, which is tailored to users’ interests. Apple’s new Guides, on the other hand, aren’t customized for the end user and are curated by Apple Music editors, similar to a guidebook offering.

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Artist Growth and Discovery Tools

Spotify also provides growth and discovery tools for artists. These tools allow them to market their merchandise and live events in the app, as well as get their new releases in front of fans within the main music discovery feed. This gives Spotify an edge in terms of artist support and overall user experience.

Live Events Feed Features

Users of Spotify’s Live Events Feed can also tap a button to save an event to their own calendar and browse other shows worldwide. This level of functionality is currently not available with Apple’s concert discovery features, which may limit their appeal to some users.

The Rollout of Apple’s New Concert Discovery Features

Availability and Access

Apple’s new concert discovery features are rolling out starting today, but they may take some time to reach the global user base. The Guides to music venues can be accessed within the Maps app at chúng tôi while the Set Lists feature can be found on Apple Music at

The Impact on the Live Music Industry

Increased Exposure for Venues and Artists

As Apple expands its concert discovery features, it could potentially have a significant impact on the live music industry. By offering increased exposure for music venues and artists through curated Guides and Set Lists, Apple is creating new opportunities for fans to discover and attend live shows, which could ultimately boost ticket sales and revenue for the industry.

Enhancing the Concertgoing Experience

These new features also have the potential to enhance the overall concertgoing experience for fans. By providing more information about venues, artists, and upcoming shows, Apple is helping users make informed decisions about which concerts to attend and what to expect when they get there.

The Future of Concert Discovery on Apple Platforms

Potential for Further Expansion

While Apple’s current concert discovery features are a solid start, there’s always room for improvement and expansion. As the company continues to invest in these features, we could see even more innovative tools and functionalities that make finding and attending live music events even easier and more enjoyable for users.

Opportunities for Collaboration with Industry Partners

There’s also potential for Apple to collaborate with industry partners, such as Bandsintown, to further enhance its concert discovery offerings. By working together, Apple and its partners could create new ways to connect fans with live music experiences and support the growth of the live music industry.

The Growing Importance of Concert Discovery in the Streaming Age

The Role of Streaming Services in Concert Discovery

As streaming services like Apple Music and Spotify continue to dominate the music industry, they’re also becoming increasingly important in the realm of concert discovery. With millions of users and vast libraries of music at their fingertips, these platforms have the potential to revolutionize the way we find and attend live music events.

Meeting the Needs of Fans and Artists Alike

In order to stay competitive in this evolving landscape, streaming services must continue to innovate and create new features that cater to the needs of both fans and artists. By offering tools like Set Lists and curated Guides, Apple is demonstrating its commitment to enhancing the concert discovery experience and supporting the live music industry as a whole.


Apple’s new concert discovery features on Apple Music and Apple Maps are an exciting step forward for fans and the live music industry alike. While there’s still room for growth and improvement, these features are a solid foundation for future innovations in the world of live music discovery. As the competition between streaming services heats up, it will be interesting to see how Apple continues to evolve its offerings and maintain its position in the ever-changing landscape of music streaming and concert discovery.

New Tools For Building Responsive Websites

Using Adobe Edge Reflow for RWD

In a recent blog post we wrote an article on the importance of taking a content-centric approach to responsive web design (RWD) in order to future proof your site from the endless stream of new devices of various shapes, sizes and resolutions.

In this follow-up MMT Digital’s CTO, James Cannings, talks about new tools to help in this process. James spoke about this approach passionately at Internet World earlier this year. Everybody we speak to (or has responded to our blog posts) agrees with the responsive approach in principle, but there are problems with many implementations…

The reality is that many responsive websites are still built with the key breakpoints set at device specific resolutions (e.g. the pixel width of an iPad in landscape mode) rather than setting the breakpoints where your content ‘breaks’ (or just doesn’t look great on the page or when you feel there is space to bring in extra content).

So if everyone gets that we should be doing it this way why, as a community, are will still so poor at doing it?

There are three key reasons for poor design:

1. Designing for a specific device gives Designers an element of control over ‘the page’. (NB: Please don’t take this as me blaming Designers).Since we moved from the fixed confines of the world of print to the crazy world of the web, Designers having been looking for ways to get back the loss of control over layout and chúng tôi a while we came up with the 980 grid (and before that the 750 grid or whatever it was!) which Jeremy Keith refers to as giving the web community the ‘consensual hallucination’ of chúng tôi a Designer, the most comfortable approach is often to think about a desktop, an iPad and an iPhone. It’s easy to take a design in Photoshop (or Illustrator or InDesign) and frame it round one of these devices. It looks great and clients really like it. UX guys will often do the same thing with wireframes. Partially this is about the tools themselves but we’ll talk about that in a bit.

2. If you’re a Developer and you’re looking to get started with RWD you’ll come across a load of sample (or ‘boilerplate’) CSS files and tutorials. Of course most of these samples are riddled with breakpoints at common device chúng tôi be fair, what else can they use? They don’t know anything about your content and where it will break. But this also sets the seed in the Developers mind that these device centric breakpoints are the right ones to chúng tôi now we have our Developers and our Designers converging on a device centric approach because that’s what the tutorials seem to suggest and it fits in with an approach that the Designers are comfortable with.

3. But the real problem is simply that we don’t have the tools to design in a content centric way. Picking breakpoints to suit your content is all well and good but most of us are not Designers, Typographers and Developers all rolled into one and we don’t build websites in an experimental, mobile first way using chúng tôi most of us the starting point for a website is often Photoshop. But the first thing that a Designer has to do when they start a new design is pick the width of the canvas in pixels. What else are we supposed to do other than to pick pixel widths that match common device resolutions?

So what’s the solution to improve responsive web design?

Well if 2013 is supposed to be ‘the year of responsive web design’  then, despite the fact that we are nearly halfway through it, perhaps we might actually get some tools that help us work this way.

If any company has the knowhow to crack these problems it’s the legends of design applications; Adobe. A few months ago they released a preview version of a tool called Adobe Edge Reflow. You can download it for free.

Although Designers will still create a lot of the elements in their favourite design tools they can now layout their designs on a fluid canvas in Adobe Edge Reflow. Designers can import images, create shapes and layout text.

Using a mobile first approach the Designers can stretch out the canvas and define breakpoints wherever they are no longer happy with the layout of the content. Adobe Edge Reflow is built on Webkit so the preview of what the Designer sees is a pretty good representation of how this is going to look in a browser.

You can also link the tool to Adobe Edge Inspect  to look at the layouts simultaneously in multiple actual mobile devices.

Adobe Edge Reflow generates all the media queries and the CSS although I don’t really think this is about code creation for the Developers. It is just a step in the right direction towards a tool that designers can finally use to create responsive designs and this belief is coming from first-hand experience here at MMT Digital.

Responsive web designs are often presented to clients with the usual device centric ‘Desktop’, ‘Tablet’ and ‘Mobile’ visuals. They are often presented in the surround of the designers’ favourite devices.

With a deeper understanding of the importance of a content centric approach to responsive web design and tools like Adobe Edge Reflow, perhaps 2013 will be the year of “responsive creative”!

Find The Best New Youtube Channels Using These Free Tools

YouTube is the #1 social video platform on the web, and there are probably millions of channels to choose from. You see, finding the right channel for you might not be as easy as one thought, so with that in mind, we’ve decided to talk about the best ways to locate the perfect channels.

Yes, we know that YouTube has its own search feature, but it doesn’t give the user a lot of control. We can’t be certain of the changes the company will bring to the table in the months to come, so the best option right now is to use third-party tools.

How to discover new channels on YouTube

With the tools we’re going to talk about today, we expect readers to use them in a bid to master their search for channels on YouTube. Maybe you could be the reason why a particular creator becomes the next best thing on the platform.


Channels Stack


YouTube Trends

1] CreatorSpot

We love to use chúng tôi because it brings to the table eight new creators every day, making it super easy for folks to discover new content. It’s very difficult to keep up with all the new videos that are released constantly on YouTube, so using CreatorSpot should make like much easier.

We should point out that the platform doesn’t use an algorithm like YouTube, and as such, it relies heavily on user submission than anything else. This is a good thing because bigger channels tend to benefit greatly from YouTube’s algorithm, while the little guys have to work that much harder.

2] Channels Stack

If you want to find educational videos on YouTube, then we wholeheartedly suggest using Channels Stack to find what you want. This website is perfect for teachers who want to showoff great content to their students.

Videos found on chúng tôi are hand-curated, and since the videos are categorized, folks can easily locate the ones that best represent their needs. For example, if you need to teach students how to cook, code, or create water from wine, then it’s all there.

3] Neverthink

What we have here is a great option for those who have no idea what to watch on YouTube, which is probably all of us when we’re bored. The videos provided by chúng tôi are all hand-picked and curated by a team of humans, and all you have to do is pick a theme and let the tool do the hard work.

This is great for avoiding YouTube’s sketchy algorithm which tends to recommend low-quality content and things you have no interest in seeing.

4] YouTube Trends

This one is pretty good because it displays all the videos that are trending for the past 15 minutes. The folks at YouTube have done a decent job in getting this page to work, but since its all about trending videos, it will likely not help you in a great deal to locate channels to your liking.

Still, if you’re not interested in using third-party avenues to find awesome channels, then this is your best bet right now.

Let us know which one is your favorite.

16 Plumber Marketing Ideas To Get New Customers Flooding In

Whether you own a plumbing business or manage marketing for plumbers, you know how difficult it can be to stand out in such a saturated (pun intended) market. Plumbing is a notoriously competitive industry where plumbers are going up against both small locally-owned businesses and big plumbing chains with massive marketing budgets (and always-on TV commercials).

But, to be successful in getting new customers and retaining current ones, you simply need the right ideas for your marketing plan.

So, we’ve got you covered with plenty of plumber marketing ideas broken down into:

Ways to get found on Google.

Tactics to try on social media.

Other ideas to test as part of your plumber marketing.

Let’s get going and watch the new customers flood in!

Plumber Marketing Ideas to Get Found on Google

Most plumbing businesses either don’t have a storefront or rarely have customers visit them at their office or storefront location, which can make it difficult to show up in local search results, like on Google.

And, we know that 93% of customers begin their search for a business on search engines, which means it’s a must that your plumbing business shows up there.

Here are some ideas to incorporate into your plumber marketing to help you show up on Google.

1. Claim & Verify Your Plumber’s Google My Business Profile

The first and best step to take to show up on Google is to claim and verify your Google My Business profile.

Walk through the steps to claim and verify your Google My Business listing to own the information that customers see about you.

If you’ve already claimed your listing, make sure all your business information like your phone number, address, and hours of operation are accurate.

2. Optimize Your Google My Business Listing

For home services businesses like plumbers, Google My Business gives you the option to list your business as a service-area business. You can add the zip codes or radius of your service area to increase your chances of appearing in search results when customers in this area search for a plumber.

Once you’ve added your service area, you can further optimize your Google My Business profile by adding relevant photos, including information about your business, and updating your business category.

This plumbing company has done an excellent job optimizing its Google My Business profile.

3. Get Google Reviews & Respond

By getting positive Google reviews, you can also increase your chances of showing up on Google for relevant local searches.

For example, when a potential client searches “best plumber dallas,” they’ll be shown Google My Business results with a 4.0 rating or above.

You want your business to show up for searches like this on Google to increase your chances of getting new customers from search engines.

4. Invest in Local SEO as Part of Your Plumber Marketing Strategy

You can’t show up in local search results on Google without local SEO. A good local SEO, or search engine optimization, strategy will increase your chances of ranking on Google for relevant local searches by optimizing your website, its content, the backend components of your website, and offsite factors like your listings, reviews, and social sites using the best local keywords.

Plumbing Advertising Ideas to Reach New Customers

Showing up organically (AKA without paying) on Google is important for your plumber marketing, but it shouldn’t be the only strategy you rely on.

5. Run Google Local Services Ads for Your Plumbing Business

Another benefit of Local Services Ads for plumbers is that in order to run LSAs, your business has to be Google Guaranteed or Google Screened, which you obtain by undergoing and passing a background check as well as insurance and licensing verification. This signals to searchers that your business has been “approved” by Google, and in some cases, Google even offers reimbursements for customers who aren’t satisfied with the service they received from a business they contacted through an LSA.

Learn more about Local Services Ads here.

6. Don’t Forget PPC Ads

This is what you see when you search “best plumber dallas” before any organic search results – like Google’s 3-pack – even show up.

7. Retarget Website Visitors

8. Invest in Branded Content

The purpose of branded content is to educate your community while positioning your business as a trusted resource. This can be an especially effective tactic for plumbers because it’s an easy way to set your business apart from other plumbers in the area and can give you increased reach in a specific community.

Your branded content campaign could include seasonal tips to protect homeowners from plumbing disasters, warnings about plumbing scams that might be happening in your area, or a special interest story about your plumbing business and your impact on your community.

Here’s an example of branded content that highlights this plumbing business’s dedication to providing free training opportunities to people looking for work in their community. 

Plumbing Marketing Ideas to Try on Social Media

When you think of plumber marketing, your first thought might not be social media, but the truth is that social media marketing can help you build trust, nurture a community around your business, and engage with both current and prospective customers.

9. Create Educational Videos

Creating and sharing videos is a great way to use your plumbing business’s social media pages to engage your audience and be seen as a resource.

You can create and share videos about how to fix common plumbing mistakes, tools every homeowner should have, and what to do in case of a plumbing emergency.

By creating and sharing educational videos on social media, you can also establish trust with your audience because they’ll get used to seeing you or your plumbers and build a connection to your business.

10. Ask for Facebook Recommendations

When you set up a business page on Facebook, you can get recommendations (reviews) from your customers.

Facebook recommendations pull into your Bing listing and can also help you win over new customers who find you on social media.

This plumbing business has 70 recommendations on its Facebook page. 

Plus, it gives you another place to boost your online reputation, which can only help you stand out from the competition and build more trust in your business.

11. Run a Facebook or Instagram Contest

If you’re looking for a way to grow your audience on social media, you can run a Facebook contest or Instagram giveaway. Social media contests are a great way to increase engagement, get new followers, and create some word-of-mouth marketing.

Follow our tips for creating a Facebook contest here.

12. Advertise Your Plumbing Business on Facebook

More Ideas to Try as Part of Your Plumber Marketing 13. Contract with Apartment Communities

As an apartment renter, I don’t typically have a need for plumbing services because I call my apartment maintenance to fix my plumbing issues. If they can’t fix the issue for me, then they call the plumbing company that they’ve contracted with to complete the service.

Partnering with an apartment community can help your plumbing business capture new customers, build a relationship with future homeowners, and establish a steady stream of business.

This could be you!

Contact apartment communities and multifamily businesses with properties in your area to pitch your business and see if you can be added to their roster of emergency plumbers.

14. Build Relationships with Complementary Businesses

Another way to market your plumbing business is to establish a relationship with a complementary business – like a real estate agent or a landscaping company that doesn’t offer plumbing services.

Through this type of partnership, the real estate agent or landscaping company can refer your services to their clients, and you can refer their services to your clients – it’s a win-win for all involved!

15. Run a Referral Marketing Program

Another way to get referrals as part of your plumber marketing is to create a referral marketing program for your existing customers.

You can reward customers for referrals by giving them a discounted or free service, and you can also consider providing a small discount for new customers to encourage them to try your services.

Make sure to include a link to refer your business on online billing statements and in email communications, and you can have your plumbers leave referral coupons or flyers with customers to give to their friends and neighbors.

16. Send Plumbing Specials with Email Marketing

Email marketing is a great way to stay top of mind with your customers and encourage new customers to do business with you.

You can share helpful tips and content – including the videos you create for social media – in your emails to get people interested. Plus, make sure to email any specials, discounts, or promotions you’re running. Seventy-five percent of people look for deals in their email inboxes!

Make Your Plumber Marketing a Success

By using these ideas for your plumber marketing, you can get new customers, build trust, and keep existing customers engaged until they need your services.

Here’s a recap of these plumber marketing ideas:

Claim & Verify Your Google My Business Profile

Optimize Your Google My Business Listing

Get Google Reviews & Respond

Invest in Local SEO

Run Google Local Services Ads

Don’t Forget PPC Ads

Retarget Website Visitors

Invest in Branded Content

Create Educational Videos & Share on Social

Ask for Facebook Recommendations

Run a Facebook or Instagram Contest

Advertise on Facebook

Contract with Apartment Communities

Build Relationships with Complementary Businesses

Run a Referral Marketing Program

Send Plumbing Specials with Email Marketing

Stephanie Heitman

Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.

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