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It all begins with listening Hootsuite Google alerts

Google alerts is a free tool to monitor mentions of your brand anywhere on the web. You can setup alerts for various queries – your brand name, competitors, industry specific keywords etc. and Google Alerts will send you emails notifying you whenever any of these keywords you specified was mentioned online.


Mention allows you to monitor, in real-time, any mentions of your brand, not just on socialnetworks, but anywhere on the web. Like Hootsuite, it also allows you to connect your social accounts (Twitter, Facebook, etc.) to your alerts and react instantly from within the application itself.


Brandwatch is a social media listening and analytics solution that helps you discover the conversations around your brand on the web and turn data insights into actionable business decisions.


Meltwater is a media monitoring and media intelligence platform. It monitors your media content from all over the web, scans billions of conversations and helps you filter out what’s relevant and important, with meaningful metrics.

Do not ignore/delete Respond ASAP Apologize first & acknowledge the error Ask for more info, where required

Sometimes, frustrated customers may not give all the info that may be required to help sort out the issue. In such cases, it is best to politely request them for the info and, where possible, also tell them why this info is required to help quickly resolve the issue.

Be transparent

As a brand, it is important to be absolutely transparent and not make it seem to the customer that the brand is trying to cover up for the error

Give an explanation, where required

If there is a genuine reason for the issue, do not hesitate to communicate the same to the customer. However, ensure that the explanation is succinct and to the point. Irate customers are definitely not in the frame of mind to read stories.

Be absolutely honest – it pays Reassure them

For issues that might take a while to get resolved, it is best to notify them of action being taken as well as be proactive in giving them constant updates of the progress. This would help reassure them that their issue is being looked into and will definitely get resolved in due course.

Offer an incentive, where applicable

One of the best ways to quickly turn an unhappy customer to a happy one is to offer an incentive. For ecommerce businesses, for example, this could be a coupon code for their next purchase, a reduction in price on the current one or even a complete waiver of the cost, where the situation seems appropriate.

Go private, if necessary Keep your cool – Be polite at all times

Irritated customers may get emotional and be downright rude, but it is imperative that you as a brand representative, must keep your cool, not take things personally and reply with an absolutely calm state of mind.

Update and close Avoid canned, template-like responses

Canned template-like responses, like a standard “Thank you for your feedback. We really appreciate your effort”, take away the brand’s human side and do not build a relationship with the customer. These are best avoided.


The response to every positive review must be personalized – addressing the customer by their name is a bare minimum. The more personalized the response is the more elated the customer would feel and this increases the chances of not only turning them into loyal customers but also evangelists for the brand.

Encourage them to visit again

Always encourage your customers to come back and bring their friends along as well. This helps build a long-term relationship with the customer.

Relay the feedback

If the review mentions names of staff the customer was particularly impressed with, do mention to them that you will relay the feedback to staff member concerned. And do actually relay the feedback – you will make the staff member’s day as well!

Request reviews on other platforms

Where applicable, it might make sense to request the customer to leave a review on other platforms as well. For example, for the hospitality sector this could be Zomato or TripAdvisor while for local businesses, it could be a review on the Google Local Business page.

Leverage the feedback

Positive customer feedback can be showcased as testimonials on your website as well as promoted across your social media channels. This is the best way to leverage these reviews and make the most of them to help build consumer trust in your brand.

Social media response management metrics

Here are the key metrics you and your social media response management team should be measuring to help you measure the effectiveness of your efforts:

Average First Response Time Average Time to Resolution Average number of replies to resolution

This is the total number of interaction it takes to resolve the issue. This number should ideally be one. However, this is seldom the case and the average tends to be a lot of higher.

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134 Social Media Statistics You Need To Know For 2023

There’s no denying it: Social media has become an integral part of our lives.

Whether for business or pleasure, many of us use social media in some regard every day.

But with the rise of so many social platforms and the constant stream of new features, it can be hard to keep track of the social media industry and the various trends.

So, without further ado, here are 134 social media statistics you should know in 2023.

General Social Media Statistics Social Media Statistics Worldwide

1. There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users.

2. There were 150 million new social media users between April 2023 and April 2023 – a 3.2% increase year-over-year. If we break those numbers down, it equals approximately 410,000 new social users every day – and 4.7 every second.

3. People use an average of 6.6 different social networks each month.

4. The average time spent on social media daily is 2 hours and 24 minutes.

5. If we add it all together, the world collectively spends 11.5 billion hours on social media platforms daily.

6. TikTok is the most popular social platform in terms of time spent. On average, global users with an Android device spend 31 hours and 32 minutes on TikTok monthly.

7. As of April 2023, the top most used social media platforms, ranked by global active users, were Facebook, YouTube, WhatsApp, Instagram, and WeChat.


Social Media By Age Group Statistics

8. 54% of teenagers in the U.S. say it would be hard to give up social media.

9. In terms of usage, social media is most popular with users between the ages of 18 and 29.

10. Across all age groups, social media users cite “friends & family” as their primary reason for using social media.

Source. Source.

Social Media Statistics For Business

12. 44% of internet users aged 16 to 64 use social media as a primary source of information when they’re researching brands.

18. 81% of organizations use social media to raise brand awareness.

19. 71% of B2C organizations will engage in influencer marketing in 2023.

20. 33.64% of organizations have a social listening program.

21. 62% of organizations with social listening programs use them to understand their audiences better.

22. TikTok’s usage among businesses has increased 46.98% year-over-year, making it the fastest-growing channel among businesses.

23. 42.62% of organizations plan to increase their social media budget in 2023.

24. On average, 32% of the total marketing budget will be invested in social media this year.

25. 72.8% of internet users use social media for brand research.

Source. Source. Source. Source.

Social Media And Mental Health Statistics

26. Around 32% of teenagers in the U.S. say social media has had a negative impact on people their age – though only 9% believe this applies to themselves.

27. However, most teenagers say social media has had neither a positive nor negative effect on themselves (59%) or others (45%).


Instagram Statistics Instagram Usage Statistics

28. Instagram has 2 billion monthly active users.

29. The number of Instagram users is predicted to grow by 4.7% in 2023.

31. The average Android user spends 12 hours and 30 minutes in the Instagram app per month.

Source. Source. Source. Source.

Instagram Demographics Statistics

32. 49.4% of global Instagram users are female, and 50.6% are male.

Ranking Country Number of active users (in millions) 1 India 326.6M+ 2 U.S. 168.6M+ 3 Brazil  132.6M+ 4 Indonesia 106.0M+ 5 Turkey 56.4M+ 6 Japan 54.7M+ 7 Mexico 43.8M+ 8 Germany  33.8M+ 9 UK 33.5M+ 10 Italy 30.3M+


Instagram Business Statistics

34. Advertisers can reach 1.628 billion users on Instagram in 2023.

36. The average engagement rate for business accounts is 0.71%.


Instagram Engagement Statistics

37. The engagement rate by account followers on Instagram is 0.6% across all industries.

38. Reels perform better than any other content type on Instagram, with 2X the average engagement rate of other formats at 0.93%.


Facebook Statistics Facebook Usage Statistics

39. There are 2.989 billion monthly active Facebook users, representing 57.2% of all internet users.

40. A total of 2.037 billion people use Facebook every day – that’s 68% of all monthly active users (MAUs).

41. In the past 12 months, the number of Facebook users has grown by 53 million people.

43. The average Android user spends 18 hours and 17 minutes in the Facebook app each month.

Source. Source. Source.

Facebook Demographics Statistics

44. 43.2% of Facebook’s global users are female.

45. 56.8% of Facebook’s global users are male.

Ranking Country Number of active users (in millions) 1 India 369.9M+ 2 U.S. 186.4M+ 3 Indonesia 135.1M+ 4 Brazil 114.2M+ 5 Mexico 93.3M+ 6 Philippines 91.9M+ 7 Vietnam 75.6M+ 8 Bangladesh 54.2M+ 9 Thailand 51.6M+ 10 Egypt 47.0M+


Facebook Business Statistics

49. The global average revenue per user (ARPU) on Facebook reached $9.62 USD in April 2023.

50. In the past year, reported Facebook ad reach has grown by 5.0% or 108 million users.

Source. Source.

Facebook Engagement Statistics

51. The engagement rate by account followers on Facebook is 0.15% across all industries.

52. Video post types are the most engaging on Facebook, with an average engagement rate of 0.17%


Twitter Statistics Twitter Usage Statistics

53. Twitter has 353.9 million monthly active users (MAUs) in 2023.

54. Advertising data from Twitter suggests that approximately 4.6% of the global population uses Twitter.

55. The average Android user spends 4 hours and 48 minutes in the Twitter app each month.

Source. Source. Source. Source.

Twitter Demographics Statistics

57. Female users account for 35.7% of global Twitter users.

58. 64.3% of Twitter users worldwide are male.

Ranking Country Number of active users (in millions) 1 U.S.  64.9M+ 2 Japan 51.8M+ 3 Brazil 16.6M+ 4 UK 16.1M+ 5 India 15.0M+ 6 Indonesia 14.8M+ 7 Turkey  13.8M+ 8 Mexico  11.8M+ 9 Saudi Arabia 11.4M+ 10 France 9.5M+


Twitter Business Statistics

60. Advertisers can reach a potential of 372.9 million people on Twitter – or 7.2% of total internet users.

61. In the past year, reported ad reach on Twitter has decreased by 19.8% or 92 million fewer users.

62. The arts & crafts industry is the most engaging business type on Twitter.

Source. Source.

Twitter Engagement Statistics

63. The engagement rate by account followers on Twitter is 0.05% across all industries.

64. The engagement rate for videos on Twitter is 0.17%.


YouTube Statistics YouTube Usage Statistics

65. YouTube has at least 2.5 billion monthly active users (MAUs) in 2023.

66. More than 500 hours of video are uploaded to YouTube every minute.

67. YouTube viewers watch over 1 billion hours of video each day.

68. The average Android user spends 27 hours and 19 minutes on the YouTube app each month.

69. 70% of viewers become aware of new brands because of YouTube.

70. Viewers are twice as likely to buy something because they saw it on YouTube.

Source. Source. Source. Source. Source.

YouTube Demographic Statistics

71. YouTube is used by 95% of teenagers.

72. Women represent 45.6% of YouTube’s global user base.

73. Men account for 54.4% of global YouTube users.

Ranking Country Number of active users (in millions) 1 India 467.0M+ 2 U.S. 246.0M+ 3 Brazil 142.0M+ 4 Indonesia 139.0M+ 5 Mexico 81.8M+ 6 Japan 78.4M+ 7 Pakistan 71.7M+ 8 Germany 70.9M+ 9 Vietnam 63.0M+ 10 Turkey  57.9M+

Source. Source.

YouTube Business Statistics

75. Advertisers can reach a potential 2.53 billion people on YouTube, representing 48.8% of total internet users.

76. In the past year, reported ad reach on YouTube has decreased by 1.4%, meaning marketers can now reach 35 million fewer people on the platform.


YouTube Engagement Statistics

77. In 2023, the average engagement rate for a YouTube video is 0.36%.


Pinterest Statistics Pinterest Usage Statistics

78. Pinterest has 463 million monthly active users (MAUs) in April 2023.

79. In the months leading up to April 2023, the number of people using Pinterest each month increased by about 13 million.

80. In the past year, Pinterest’s user base has grown by 30 million people – a 6.9% increase.


Pinterest Demographics

81. 79.5% of Pinterest’s user base is female.

82. Males account for 17.6% of Pinterest users.

83. 2.9% of Pinterest users are of “unspecified” gender.

84. 81.9 million Pinterest users are between the ages of 25 and 34, making it the most heavily represented age bracket.

85. 45% of people in the U.S. with a household income exceeding $100,000 per year use Pinterest.

86. 85% of Pinterest users say they go to Pinterest to start a new project.

Ranking Country Number of active users (in millions) 1 U.S. 90.1M+ 2 Brazil 34.2M+ 3 Mexico 23.6M+ 4 Germany 16.8M+ 5 France 12.7M+ 6 UK 10.1M+ 7 Canada 9.7M+ 8 Italy 9.5M+ 9 Spain 8.1M+ 10 Colombia  7.4M+

Source. Source.

Pinterest Business Statistics

88. Pinterest offers 2.3X more efficient cost per conversion and 2X higher returns for retail brands on ad spend.

89. 55% of Pinterest users see the platform as a place to make purchases.

90. Advertisers can reach a potential 282.5 million people on Pinterest, representing 5.5% of total internet users.

91. In the past year, Pinterest has seen a 20.2% increase in reported ad reach – or an additional 48 million people.

92. 80% of weekly users say they’ve discovered a new brand or product on Pinterest.

Source. Source. Source. Source.

LinkedIn Statistics LinkedIn Usage Statistics

93. LinkedIn has more than 930 million members in over 200 countries, with more than 224 million in the U.S. alone.

94. 117 job applications are submitted per second, and eight people are hired every minute on LinkedIn.

95. 61 million people use LinkedIn to search for jobs every week.

96. Over 63 million companies are listed on LinkedIn.


LinkedIn Demographics

97. Women make up 43.2% of LinkedIn’s global user base.

98. Men comprise 56.8% of LinkedIn’s global user base.

99. 520 million LinkedIn users are between the ages of 25 and 34, making it the largest age group on the platform.

Ranking Country Number of registered “members” (in millions) 1 U.S. 200.0M+ 2 India 100.0M+ 3 Brazil 62.0M+ 4 China 60.0M+ 5 UK 36.0M+ 6 France 27.0M+ 7 Indonesia 23.0M+ 8 Canada 22.0M+ 9 Mexico 20.0M+ 10 Italy 18.0M+


LinkedIn Business Statistics

101. LinkedIn has seen an 8% increase in revenue year-over-year.

102. Marketers can reach a potential 922.3 million people on LinkedIn, representing 17.8% of total internet users.

103. LinkedIn’s reported ad reach in the past year has grown by 11.4% or 94 million people.

Source. Source.

LinkedIn Engagement Statistics

106. Video has the highest engagement rate on LinkedIn, at 5.11%.


Snapchat Statistics Snapchat Usage Statistics

107. Snapchat has 750 million monthly active users (MAUs).

108. In Q1 of 2023, the daily active users (DAUs) of Snapchat had grown to 383 million – a 2.1% increase month-over-month.

109. The average Android user spends 3 hours and 17 minutes using the Snapchat app each month.

110. The number of Snapchat users is predicted to grow by 6.4% in 2023.

111. Over 2 million users have subscribed to Snapchat+.

Source. Source. Source. Source. Source.

Snapchat Demographic Statistics

112. 50.6% of all Snapchat users are female.

113. 48.7% of all Snapchat users are male.

Ranking Country Number of active users (in millions) 1 India 182.4M+ 2 U.S. 108.8M+ 3 Pakistan 26.4M+ 4 France  25.9M+ 5 UK  23.2M+ 6 Saudi Arabia 21.8M+ 7 Germany 18.7M+ 8 Mexico  17.2M+ 9 Iraq 16.8M+ 10 Egypt 15.7M+


Snapchat Business Statistics

115. Snapchat earned $4.6 billion in revenue in 2023, an increase of 12%.

116. In Q4, 17 content partners reached over 50 million users globally.

117. Advertisers can reach a potential 654.4 million people on Snapchat, representing 12.6% of total internet users.

118. In the past year, Snapchat saw an 11% increase in reported ad reach – or an increase of 65 million people.

Source. Source.

TikTok Statistics TikTok Usage Statistics

119. TikTok has over 1.6 billion global active users.

121. TikTok users are predicted to grow by 11.6% in 2023.

Source. Source. Source.

TikTok Demographic Statistics

122. About 67% of teenagers say they use TikTok – and 16% say they use it constantly.

123. 53.4% of TikTok’s global user base is female.

124. 46.6% of TikTok’s global users are male.

125. 419.9 million TikTok users are between the ages of 18 and 24, making it the largest age group among TikTok’s audience.

Ranking Country Number of active users (in millions) 1 U.S. 116.5M+ 2 Indonesia 113.0M+ 3 Brazil 84.1M+ 4 Mexico 62.4M+ 5 The Russian Federation 51.2M+ 6 Vietnam 50.6M+ 7 Philippines 41.4M+ 8 Thailand 41.1M+ 9 Turkey 31.0M+ 10 Saudi Arabia 28.4M+

Source. Source.

TikTok Business Statistics

127. Ads that are highly entertaining result in 15% higher purchase intent.

128. 41% of TikTok users are likelier to purchase if TikTok ad content lifts their spirits.

129. 65% of TikTok users rely on TikTok content creators and online reviewers to make purchasing decisions.

130. Advertisers can reach a potential audience of 1.09 billion people on TikTok, representing 21.1% of total internet users.

131. In the past year, TikTok has seen a 12.6% increase in reported ad reach – equal to about 122 million people.

Source. Source.

TikTok Engagement Statistics

132. The engagement rate by account followers on TikTok is 4.25% across all industries.

133. 92% of TikTok users have taken off-platform action due to TikTok content eliciting a positive emotion.

Source. Source.

More Resources: 

To Succeed On Social Media, You Need An Offline Strategy

In order to run a successful social media campaign, your offline activity matters as much as your online activity.

Whilst businesses find it relatively easy to set up social media channels, they struggle with the next step, attracting followers. And it’s not just small businesses that find it a challenge. Even major brand names have Facebook and Twitter pages that struggle to get their fan numbers beyond double figures! In this, the first in a series of posts, I’ll explain some practical approaches to gain more interaction on you social channels.

Before you embark on a social media campaign, you need to ensure your offline marketing is an integral part of that campaign.

The first step is ensure your social media references are simple, memorable and easy to pronounce e.g. on radio and TV. There will usually be a time lag between a customer seeing a reference to your social media channel on an ad and then acting on it. By simplifying addresses, they are more likely to remember. For example, when I was working with the IDM recently at an event to promote courses I run we used these simple offline signposts:

Use memorable hashtags: #IDMBootcamp

The next step is to create an audit of all your offline marketing in order to ensure your social media presence is ubiquitous:

Advertising material: Pull up banners, posters and stands that are used at trade events

 Product packaging as well as point of sale material

Here a hashtag painted on the grass of  a football field. You don’t even need to see the twitter logo. The hashtag gives it away.

Think outside the box

So far we’ve covered the obvious places where you need to mention your social media channels. But you can also be creative. Think about all the places where you interact offline with customers and how you can attract their attention. Here are a couple of other examples to give you inspiration:

Have a Twitter wall at your live customer event: Twitter walls are low maintenance, low cost way to publicise your social media channels. All you need is a large screen and a trending hashtag around your event. The screen both encourages delegates to interact as well as publicising your online presence in the process. The interaction will continue long after the event is over. You can also use Twitter walls in other scenarios e.g. Restaurants. When patrons see other customers orders appearing on a twitter screen, they will want to use the service too.

If you have a store, use digital displays to highlight the products your audience are talking about: C&A Brazil embedded Facebook likes into their clothes hangars. Whenever someone ‘Likes’ a piece of clothing on C&A Brazil’s online store, the Facebook thumbs-up is then tallied on a screen embedded in clothes hangers on the shop’s physical racks.

Whilst it’s clear your offline channels will help promote your social media activity, the main benefit is that you’ll make your customer experience more interactive, easier and ultimately more fun in the process!

In the article I’ll look at how to integrate your offline social campaigns by ensuring customer facing staff are briefed on your social media activity.

Drinking Too Much Water (Hyponatremia): What You Need To Know

Hyponatremia, or drinking too much water, is a rare but severe condition that can result in death. This condition happens when the body’s cells are deprived of the proper amount of sodium, which has significant consequences for athletes. Here are some amazing things to know about this issue.

Sodium is pivotal for maintaining proper blood pressure. It also helps maintain fluid balance by preventing dehydration, which is why it’s essential for survival outside the womb and during physical exertion. The body’s need for sodium is higher than estimated due to a combination of factors, including a diet rich in processed foods with added salt and modern living conditions that are often too dry to prevent exercise-related dehydration.

In extreme cases, athletes with hyponatremia can pass out or die due to potentially fatal brain swelling. The condition is sometimes referred to as ‘salty death’ because of the high sodium content in sweat and the increased risk of death when water is consumed in excess.

People who overdrink liquids risk losing significant amounts of sodium from their systems. People drinking large quantities of water for 24 hours will lose about 2 pints (about half a gallon) of water from their systems. Drinking that same volume of water in just one hour can result in a dangerous imbalance in the body’s sodium levels. This is because it takes about 10-15 minutes for your body to make sure you have enough sodium to meet your needs, and if you drink too much water before, then your body doesn’t have time to do so.

Many athletes drink large amounts of fluid during and after exercise, exacerbating the problem. The good news is that you don’t lose body sodium when you sweat, so you can limit the risk of hyponatremia by not drinking more than you lose through sweat.

It’s estimated that at most levels of training and performance, athletes who drink enough fluids to prevent dehydration during exercise will also avoid hyponatremia. Because most athletes don’t lose a harmful amount of water and electrolytes, there’s no need for special treatment or additional intake beyond what’s needed to maintain good health. For competitive athletes or others who put extreme demands on their bodies, consuming extra fluids may make sense to protect against dehydration.

Some Tips to Avoid Hyponatremia

If you are thirsty, drink. Hydrate before your thirst kicks in.

Don’t rely on thirst to tell you when to drink. If you are sweating, drinking, and eating salty foods, it’s possible that your body may need more water than your natural thirst signals.

Don’t force yourself to drink more than 16 ounces (one pint) of fluid every 15-20 minutes during physical activity or competition at a temperature above 90 degrees F (32ºC). Rely on your thirst signal to know how much water is left in it so you know how much more you can drink without exceeding the maximum limit.

Consider your fluid intake 24 hours before an intense activity or competition. If you consumed a lot of fluid, wait until after the activity to consume more, and make it mostly water.

Don’t think more is better regarding how much you drink after a workout or event. With exercise-induced dehydration, your body is already trying to get back to its ‘normal’ state; overdrinking can lead to hyponatremia, which could be life-threatening if it results in brain swelling.

As soon as possible, after intense physical activity, take some salt and ensure that you consume food rather than just fluids.

When traveling, check your sodium levels before and during any activity with a dehydration risk. If you notice any signs of hyponatremia (headache, nausea, vomiting, dizziness), drink extra water and sodium to replace what was lost before exercising again.

Follow the 7-day test after intense physical activity or competition to ensure you’re not too dehydrated and at risk of hyponatremia.

Don’t overhydrate after being inactive for a long time, such as missing several training days or competitive events.

Don’t overhydrate after excessive sweating in hot weather.

Other things you should know about Hyponatremia

You may have an excessive amount of sodium present in the body. This is a serious situation that can be handled medically. Instead of dehydrating, hyponatremia is brought on by drinking too much water. Because doing so could throw your body’s natural chemistry out of whack. Still, hyponatremia happens when you take in a lot of fluid and lose a reasonable amount of liquid (insensible losses like sweating), resulting in too much water entering the bloodstream or when you drink too much water to replace what was lost during physical activity, particularly with the modern tendency to under consume fluids during exercise (often with sports drinks).

Hyponatremia treatment includes drinking a sodium chloride solution or taking a drug that increases sodium levels and fluid retention (saline administration). If water intake has stopped, this could be done by giving an enema and putting the person in a room with higher air pressure. If severe, it may require dialysis.

Hyponatremia has been reported in an estimated 1% to 2% of marathon runners, triathletes, other endurance athletes, and cross-country skiers. About 16% of people who died from hyponatremia while participating in a sports event also had asthma and often used inhalers during exercise. Multisport athletes with asthma doing more than one sport have been reported to suffer more frequently from hyponatremia.

Hyponatremia occurs in the range of one-third of endurance athletes at elite levels competing in the hot conditions found in marathons and triathlons and is most common during short sprint events such as track races. It is also common among cyclists, swimmers, runners, rowers, and other endurance athletes who drink two to three non-electrolyte sports drinks or gels per hour as part of their routine. The key risk factors for developing hyponatremia are excessive consumption of water or artificially sweetened drinks and replacing sodium lost by sweating.


Concludingly, ensure you are safe and responsible for water consumption. If in doubt, rehydrate before you’re thirsty, and don’t overdo it, especially if you’re an athlete competing in a heatwave.

Mte Explains: What You Need To Know About Airprint For Ios

At first, AirPrint sounds like something that will help everyone using an iOS device who also has a WiFi printer. The problem is that it’s not always the case. There are only certain printers that are AirPrint-enabled, but that information isn’t always readily available. Listed below is that information, as well as some other necessary information about AirPrint.

What is AirPrint? Which Printer is AirPrint Enabled?

The list of printers that are AirPrint-enabled is continually growing. Apple updates the list every so often to stay up-to-date. These printers include the Hewlett-Packard, Epson, Brother, Canon, Lexmark, and Samsung brands. If the printer is not on the list, printing via WiFi can still be an option, provided you are using an app by the printer manufacturer allowing for it, or by using a third-party application such as Printopia 2. You will also want to read through the documentation to be sure the printer’s firmware is up-to-date for the use of the AirPrint feature.

How do I Use AirPrint?

A WiFi connection is necessary, even if the printer actively works through another means, such as Bluetooth, a USB connection, the AirPort Base Station, or Time Capsule. You maybe be able to print to a Mac when connected in this manner, but not to an iOS device. When installing the printer, follow the guidelines in the manufacturers’ documentation on how to get it properly set up for WiFi. It will need to be on the same WiFi that your iOS device is connected to.


The are currently over 200 printers that have the AirPrint capability. The necessity of using the print function will decide whether it’s worth scrapping your current printer out for an AirPrint-enabled one or not. Since other options exist, such as a printer manufacturer’s app or a third-party app, AirPrint isn’t a necessity, but it can make the process much easier.

Laura Tucker

Laura has spent nearly 20 years writing news, reviews, and op-eds, with more than 10 of those years as an editor as well. She has exclusively used Apple products for the past three decades. In addition to writing and editing at MTE, she also runs the site’s sponsored review program.

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Alphabet: What You Need To Know About Google’S New Parent Company

Google founders name Sundar Pichai as Google CEO, create new parent company called Alphabet


What is Alphabet and what does it mean for Google as we know it? Let’s find out.

What is Alphabet?

To quote Alphabet CEO (and Google Co-Founder) Larry Page:

What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead.

“Sergey and I are seriously in the business of starting new things. We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.”

What does Alphabet mean for Google as we know it?

Sergey and I have been super excited about his progress and dedication to the company. And it is clear to us and our board that it is time for Sundar to be CEO of Google. I feel very fortunate to have someone as talented as he is to run the slightly slimmed down Google and this frees up time for me to continue to scale our aspirations … Google itself is also making all sorts of new products, and I know Sundar will always be focused on innovation—continuing to stretch boundaries.

One thing that’s not immediately apparent is whether Page will continue to lead Google’s product launches (such as Google I/O) or whether Pichai will now be the main man. With Google expected to launch its new Android M OS alongside new Nexus devices later this year, there won’t be long until we find out.

The new structure

What does the new structure mean for the other companies inside the new parent company? It’s simple really; they will have their own CEO and mission and can execute this without worrying about the other businesses. One benefit of the restructuring is that businesses such as Google and Nest Labs are ready for other people to run allowing Page and Brin to take a step back and focus on products for the future.

Look at Calico – the business focused on combating disease and extending human lifespan – and it becomes clear that this is a business with the potential to be as big as Google itself. If there’s anyone who can find a way to defy age, it’s the company that owns the world’s largest search engine and you wouldn’t bet against them taking it to the big pharmaceutical companies.

The other businesses that will also become part of Alphabet with their own leadership teams are:

Google X houses the most secret of Google’s projects – including Google ATAP – and being spun off into Alphabet allows it to focus on products for the future without worrying about the Google of the present. If you use a Google product now or in the coming years, chances are that it was developed inside the Google X labs.

Google Ventures and Google Capital are Alphabet’s two investment arms and spinning off from Google itself should make acquisitions a lot simpler as well, with less concern and stigma around data being collected and used by other Google businesses. The spin-off should also make it easy for Alphabet to buy competing businesses and possibly get around competition regulation, although this is yet to be seen.

Nest Labs has changed the way we automate mundane tasks inside our home and continues to do so. During the acquisition of Nest Labs, Google went to great lengths to confirm that Nest was not related to its search business – over fears that it would use the data in search – but the new structure of Alphabet means this is no longer a concern. Nest Labs continues to revolutionise the way we do things in our home and a focus on the future – led by current CEO Tony Fadell – could see the company deliver an integrated smart home suite.

Fiber will continue with its aim of delivering 1Gbps internet and TV services at an affordable price in a bid to shake up the market without worrying about the stigma attached to being a Google company handling customer data. Presumably Project Fi will also fall under this division although it is technically related to the core Google business as well.

Alphabet is definitely an interesting change for Google but with the giant arguably becoming too big for its own good and being stretched thin across its various businesses, the change should hopefully streamline the operations of all the companies.

Money, money, money Alphabet Soup

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