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As machine learning (ML) technology improves and uses cases grow, more companies are employing ML to optimize their operations through data.
As a branch of artificial intelligence (AI), ML is helping companies to make data-based predictions and decisions based at scale.
Here are some examples across the globe of how organizations in various industries are working with vendors to implement machine learning solutions:
See more: Machine Learning Market
The AES Corporation is a power generation and distribution company. They generate and sell power used for utilities and industrial work.
They rely on Google Cloud on their road to making renewable energy more efficient. AES uses Google AutoML Vision to review images of wind turbine blades and analyze their maintenance needs.
“On a typical inspection, we’re coming back with 30,000 images,” says Nicholas Osborn, part of the Global AI/ML Project Management Office at AES.
“We’ve built a great ML solution using Google Cloud’s tools and platform. With the AutoML Vision tool, we’ve trained it to detect damage. We’re able to eliminate approximately half of the images from needing human review.”
Industry: Electric power generation and distribution
Machine learning product: Google Cloud AutoML Vision
Outcomes:
Reduced image review time by approximately 50%
Helped reduce prices of renewable energy
More time to invest in identifying wind turbine damage and mending it
Watch the full AES on Google Cloud AutoML Vision case study here.
AIMMO Enterprise is a South Korean web-based platform for self-managing data labeling projects. Their services can be used for autonomous driving, robotics, smart factories, and logistics.
They were able to boost work efficiency and productivity by establishing an MLOps pipeline using the Azure Machine Learning Studio.
“With Azure ML, AIMMO has experienced significant cost savings and increased business efficiency,” says SeungHyun Kim, chief technical officer at AIMMO.
“By leveraging the Azure ML pipeline, we were able to build the entire cycle of AIMMO MLOps workflow quickly and flexibly.”
Industry: Professional services
Machine learning product: Microsoft Azure Machine Learning Studio
Outcomes:
Improved efficiency and reduced costs
Helped build AIMMO’s entire MLOps workflow
Makes it easier to deploy batch interface pipelines
Works as an all-in-one MLOps solution to process data in 2D and 3D
Read the full AIMMO on Microsoft Azure Machine Learning Studio case study here.
See more: Key Machine Learning (ML) Trends
Bayer AG is a multinational pharmaceutical and life sciences company based in Germany. One of their specializations is in producing insecticides, fungicides, and herbicides for agricultural purposes.
To help farmers monitor their crops, they created their Digital Yellow Trap: an Internet of Things (IoT) device that alerts farmers of pests using image recognition.
The IoT device is powered using AWS’ SageMaker, a fully managed service that allows developers to build, train, and deploy machine learning models at scale.
“We’ve been using Amazon SageMaker for quite some time, and it’s become one of our crucial services for AI development,” says Dr. Alexander Roth, head of engineering at the Crop Protection Innovation Lab, Bayer AG.
“AWS is constantly improving its services, so we always get new updates.”
Industry: Agriculture and pharmaceuticals
Machine learning product: AWS SageMaker
Outcomes:
Reduced Bayer lab’s architecture costs by 94%
Can be scaled to accommodate for fluctuating demand
Able to handle tens of thousands of requests per second
Community-based, early warning system for pests
Read the full Bayer AG on AWS SageMaker case study here.
The American Cancer Society is a nonprofit dedicated to eliminating cancer. They operate in more than 250 regional offices all over the U.S.
They’re using Google Cloud ML Engine to identify novel patterns in digital pathology images. The aim is to improve breast cancer detection accuracy and reduce the overall diagnosis timeline.
“By leveraging Cloud ML Engine to analyze cancer images, we’re gaining more understanding of the complexity of breast tumor tissues and how known risk factors lead to certain patterns,” says Mia M. Gaudet, scientific director of epidemiology research at the American Cancer Society.
“Applying digital image analysis to human pathology may reveal new insights into the biology of breast cancer, and Google Cloud makes it easier.”
Industry: Nonprofit and medical research
Machine learning Product: Google Cloud ML Engine
Outcomes:
Enhances speed and accuracy of image analysis by removing human limitations
Aids in improving patients’ quality of life and life expectancy
Protects tissue samples by backing up image data to the cloud
Read the full American Cancer Society on Google Cloud ML Engine case study here.
“The new model assesses intersections by risk, not by crashes,” says David Slack-Smith, manager of data and intelligence at the Road Safety Commission of Western Australia.
“Taking out the variability and analyzing by risk is a fundamental shift in how we look at this problem and make recommendations to reduce risk.”
Industry: Government and transportation
Machine learning product: SAS Viya
Outcomes:
Data engineering and visualization time reduced by 80%
An estimated 25% reduction in vehicle crashes
Straightforward and efficient data sharing
Flexibility of data with various coding languages
Read the full Road Safety Commission on SAS Viya case study here.
See more: Top Performing Artificial Intelligence Companies
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Virtual Reality For Business: 9 Key Use Cases
Is virtual reality for business for real? This year could finally be the year virtual reality takes off, after so many failed attempts in the past. There is an abundance of hardware choices on the VR market and VR technology finally seems to be catching up with the concept.
However, VR for business is still on the horizon. VR is overwhelmingly being positioned as a form of entertainment and gaming. As of 2023 Q1, virtual reality for business is something of an afterthought, at least to the hardware vendors like Oculus and Samsung.
But that’s not to say businesses are shunning virtual reality. There are some exceptional examples of VR for business use that are slowly emerging even as people play games. Some are designed to give a virtual experience, while others give an alternate experience.
Virtual reality for business is still in its infancy but is already showing promise to help companies provide customers with information in ways that a 2D monitor simply cannot deliver. And it will only improve as vendors get better at it and more VR firms for business and not games enter the market.
Virtual Reality for Business: Key Uses1) IKEA’s virtual store
Visiting an IKEA can be akin to torture, with its confusing layout and often chaotic activity. Then when you get to the floor models for room designs, the model might be only in one style and you don’t have the option of seeing other designs.
The app was has its roots in gaming, developed by French game company called Allegorithmic and using the Unreal Engine 4 from Epic Games. The app is sold through Steam, the online store that is to PC game sales what iTunes is to music.
2) Excedrin’s Migraine Experience
Now why would anyone want to experience a migraine headache if they don’t get them? The answer is empathy. Excedrin’s VR Migraine Experience makes a non-sufferer go through at least the visual element of a migraine, even if it can’t simulate the pain (and be glad it doesn’t), so they see that what the migraine sufferer endures is not a minor experience.
Novartis, maker of Excedrin, says 36 million Americans are affected by migraines, about one-tenth of the population, but that “Migraines are still widely misunderstood — largely because those who don’t experience the condition can’t fully understand it.”
The purpose of the VR experience is to show what it’s like to have the visual symptoms, like sensitivity to light and sound, disorientation, and visual disturbances, sometimes manifesting as spots or jagged edges or flashes of light that are blinding.
3) Surgical streaming
In 2014, British oncology surgeon Dr. Shafi Ahmed live streamed the removal of a tumor from the liver and bowel of a patient using Google Glass. It was watched by 13,000 surgical students, healthcare professionals and members of the public in more than 100 countries.
Ahmed told the UK Guardian he he thinks the next step in a few more years would be to add additional components that would allow surgical users to experience touch and feel via a VR type of glove.
4) AOL’s virtual newsroom
AOL just acquired Ryot, the maker of a virtual reality-powered news service, which will be incorporated into a special subdomain of The Huffington Post to create “the world’s largest 360° and VR news network.” Ryot will be expanded to all of AOL’s properties, like Engadget, TechCrunch, and Autoblog.
5) Lowe’s Holoroom
Holoroom uses Marxent’s VisualCommerce to turn its products into 3D objects, which the customer then uses to design a kitchen or bathroom. They can choose from tile, countertops, sinks, faucets, appliances, toilets and other finishes and products. Selections can be swapped out at will to create a final design. Once the design is complete, the customer then can purchase the actual selection of products.
6) Drone Virtual Visuals
Drones have become a popular toy, and often misused. Just ask an airline pilot. But drones also have practical uses and can provide a really great high altitude perspective that would otherwise require renting a plane or helicopter. The problem is you might have to wait for the drone to land to get the video.
Drone maker Parrot has a fix for its quadcopter drone, known as Bebop. It uses Oculus Rift to see what the drone sees through its 180-degree fish-eye lens. This gives a first-person perspective, rather than squinting at a monitor, to give a direct view of something like inspecting a construction site.
7) Virtual home tours
Lowe’s and IKEA are helping with home redesign, but what about shopping for an actual home? That means driving around and doing walkthroughs of homes that might be presently occupied, having to arrange schedules, and so on.
In India it’s an even bigger problem, with home purchases taking six to 12 months and involving a lot of driving. chúng tôi India’s leading online real estate platform, has a fix for that with CommonFloor Retina. The application offers potential buyers the chance to view/review/assess multiple properties from anywhere at any point of time, walk through the home and see how it looks without disturbing the owner or making a pointless drive.
8) Retinad Analytics
9) Mechdyne
Big Data creates data sets that don’t fit onto a 23-inch monitor. So what better way to visualize them than to literally walk through them? Mechdyne uses Cave Automatic Virtual Environment (CAVE), which projects a virtual reality environment on three and six of the walls of a room-sized cube to visualize data in a number of ways, with special focus on modeling and simulation, Big Data, and collaboration.
A researcher can turn data into smart data that they can visualize and interact with. They see trends, patterns, outliers, and unanticipated relationships faster and more effectively in a 3D model than a 2D model on a flat monitor. This allows for more informed reaction and response to that data and more discoveries.
The visualization tools from Mechdyne enable users to see trends and patterns in the data, revealing opportunities to improve processes, strengthen customer understanding and retention, and drive efficiencies both inside and outside of the organization.
Ensemble Methods In Machine Learning
Introduction to Ensemble Methods in Machine Learning
Hadoop, Data Science, Statistics & others
Types of Ensemble Methods in Machine LearningEnsemble Methods help to create multiple models and then combine them to produce improved results, some ensemble methods are categorized into the following groups:
1. Sequential MethodsIn this kind of Ensemble method, there are sequentially generated base learners in which data dependency resides. Every other data in the base learner is having some dependency on previous data. So, the previous mislabeled data are tuned based on its weight to get the performance of the overall system improved.
Example: Boosting
2. Parallel MethodIn this kind of Ensemble method, the base learner is generated in parallel order in which data dependency is not there. Every data in the base learner is generated independently.
Example: Stacking
3. Homogeneous EnsembleSuch an ensemble method is a combination of the same types of classifiers. But the dataset is different for each classifier. This will make the combined model work more precisely after the aggregation of results from each model. This type of ensemble method works with a large number of datasets. In the homogeneous method, the feature selection method is the same for different training data. It is computationally expensive.
4. Heterogeneous EnsembleSuch an ensemble method is the combination of different types of classifiers or machine learning models in which each classifier built upon the same data. Such a method works for small datasets. In heterogeneous, the feature selection method is different for the same training data. The overall result of this ensemble method is carried out by averaging all the results of each combined model.
Example: Stacking
Technical Classification of Ensemble MethodsBelow are the technical classification of Ensemble Methods:
1. Bagging 2. BoostingThe boosting ensemble also combines different same type of classifier. Boosting is one of the sequential ensemble methods in which each model or classifier run based on features that will utilize by the next model. In this way, the boosting method makes out a stronger learner model from weak learner models by averaging their weights. In other words, a stronger trained model depends on the multiple weak trained models. A weak learner or a wear trained model is one that is very less correlated with true classification. But the next weak learner is slightly more correlated with true classification. The combination of such different weak learners gives a strong learner which is well-correlated with the true classification.
3. StackingThis method also combines multiple classifications or regression techniques using a meta-classifier or meta-model. The lower levels models are trained with the complete training dataset and then the combined model is trained with the outcomes of lower-level models. Unlike boosting, each lower-level model is undergone into parallel training. The prediction from the lower level models is used as input for the next model as the training dataset and form a stack in which the top layer of the model is more trained than the bottom layer of the model. The top layer model has good prediction accuracy and they built based on lower-level models. The stack goes on increasing until the best prediction is carried out with a minimum error. The prediction of the combined model or meta-model is based on the prediction of the different weak models or lower layer models. It focuses to produce less bias model.
4. Random ForestThe random forest is slightly different from bagging as it uses deep trees that are fitted on bootstrap samples. The output of each tress is combined to reduce variance. While growing each tree, rather than generating a bootstrap sample based on observation in the dataset, we also sample the dataset based on features and use only a random subset of such a sample to build the tree. In other words, sampling of the dataset is done based on features that reduce the correlation of different outputs. The random forest is good for deciding for missing data. Random forest means random selection of a subset of a sample which reduces the chances of getting related prediction values. Each tree has a different structure. Random forest results in an increase in the bias of the forest slightly, but due to the averaging all the less related prediction from different trees the resultant variance decreases and give overall better performance.
ConclusionThe multi-model approach of ensemble is realized by deep learning models in which complex data have studied and processed through such different combinations of the classifier to get better prediction or classification. The prediction of each model in ensemble learning must be more uncorrelated. This will keep the bias and variance of the model as low as possible. The model will be more efficient and predict the output under minimum error. The ensemble is a supervised learning algorithm as the model is trained previously with the set of data to make the prediction. In ensemble learning, the number of component classifiers should be the same as class labels to achieve high accuracy.
Recommended ArticlesThis is a guide to Ensemble Methods in Machine Learning. Here we discuss the Important Types of Ensemble Methods in Machine Learning along with Technical classification. You can also go through our other suggested articles to learn more –
Personalized Medicine Through Machine Learning
This article was published as a part of the Data Science Blogathon
Introductionmedicine needs to be customized according to the body system of an individual. The ongoing pandemic acts as a burning example as it has been observed that one the set of medicines like Remdisivir, Tocilizumab, etc. works for one category of patients while the same set of medicines cannot prevent another category of patients with almost similar clinical parameters from progressing to severe stage from mild or moderate condition. Personalized medicine can be a solution to this challenge as it has a more “customized” approach. It is also known as precision/individualized/customized medicine
Machine Learning (ML) is often pooled with Artificial Intelligence (AI). However, ML is a branch of AI that identifies variable patterns of data to predict or classify hidden or unseen patterns which in turn can be used for exploratory data analysis, data mining, and data modeling. The ML algorithms indicate the possibility of identifying target-based medicines based upon clinical, genomics, laboratory, nutrition, and lifestyle-related data.
Throughout this article acronyms like ML, and AI, and terminology personalized medicine would be used interchangeably with Machine Learning, and Artificial Intelligence, and precision/individualized/customized medicine. It is assumed that the readers of this article have basic knowledge of medical terminologies, python, and data science.
Image Source: KDnuggets
Benefits of personalized medicine1. It would reduce trial and error-based treatment decisions.
2. It would bring down the burdens associated with a condition both in terms of health and finance.
3. Patient-centric medication through the integration of multi-modal data from an individual.
4. More emphasis would be laid on preventive mode rather than the reactive mode in medicine
5. Reduction in time, and cost associated with clinical trials conducted by pharmaceuticals.
Role of Machine Learning1. There is a scope of applying the algorithms of machine learning to the genomic datasets which would enable the delivery of personalized medicines.
2. The use of multi-modal data helps in deeper analysis of large datasets which improves the understanding of human health and disease by leaps and bound.
3. As ML is capable of identifying hidden patterns of data, many future diseases can be prevented.
4. Advancement in the field of “in silico” experimental systems would improve the efficiency of clinical trials which would reduce the time and cost associated with clinical trials. The experimental system “in silico” refers to using computers to run various experiments (Wanner, 2023).
5. Reduction of the burden on the healthcare system on screening of various diseases of seriousness like lung cancer, covid19, heart diseases, etc.
Challenges for Machine Learning in the field of Personalized Medicine1. Optimization of application is required.
2. The knowledge base of the stakeholders which would involve physicians, laboratory technicians, data analysts, programmers, and paramedical staff has to be increased. Everyone needs to have a basic understanding of the concerned domains.
Tools of Machine Learning for Precision MedicineThere are three primary tools for machine learning algorithms. These are classification, regression, and clustering. Let’s have a look at the basic concept of each of these.
1. Classification – Logistic Regression and Naive Bayes are the most common supervised learning classification algorithms.
2. Regression – Linear Regression is the most common supervised learning regression algorithm.
3. Clustering – K-means Algorithm, Mean Shift Algorithm, and Hierarchical Clustering are the common algorithms. These are all unsupervised, i.e. target variable is not available.
4. Classification and Regression combined – Support Vector Machine (SVM), Decision Tree, Random Forest, and K-Nearest Neighbors are types of supervised ML algorithms that are applicable in both classification and regression predictive problems.
Another very important ML type is Reinforcement Learning which is applied when a categorical target variable is available as well as when no target variable is available. It has a got wide application in the area of auto-car and optimized marketing. It is a semi-supervised algorithm.
In this article, we would restrict ourselves to a few ML algorithms which are exclusively used in precision medicine.
Machine Learning and Precision Medicine in real worldThe purpose of personalized medicine is to select and deliver patient-specific treatments to achieve the best possible outcome. The challenge lies in identifying an optimum treatment as the number of possible predictors of good response like genetic and other biomarkers, and the option of treatments is increasing.
In addition to this, as most clinical trials are based upon average treatment effects, similar medicines become non-responsive for some patients and responsive for some other patients.
An example in this regard is the primary analysis of the COMBINE Study which is one of the largest clinical trials regarding treatments for alcohol dependence in the USA. The study inferred that there was an impact of one of the considered pharmacological treatments (naltrexone) but was non-responsive for another, acamprosate (Tsai et al., 2023).
CART (Classification and Regression Trees) methods consider a large number of potential predictors and identify combinations of patient characteristics and good outcomes. Personalized medicine has a focus on whom a particular treatment may be more effective than that of another. The application of a modified tree-based approach indicates the possibility of selection of the best individualized treatment based on baseline features (Tsai et al., 2023).
Image Source: Tsai et al., 2023
The approach of modern-day medicine is based upon a population-wide model which is intended to be applied to the overall population and is optimized to have decent predictive performance on an average number of people out of that population. This approach has done remarkably well for decades but it ignores individual differences in treatment responses.
A better approach for capturing individual differences in treatment responses is the patient-specific modeling approach. The personalized decision tree model is a patient-specific modeling approach that performed a bit better than the CART method (Adam, & Aliferis, 2023).
Gini impurity, information entropy, and variance reduction are 3 important metrics for decision tree algorithm. Gini impurity is the more preferred metric among the 3 metrics. It measures how a randomly chosen element is incorrectly labeled.
Criteria for constructing a tree2. The preferred split between the 2 child nodes would be the one in which Gini impurity is higher would be split further.
3. Depending upon the complexity of parameters, the exploration of nodes is discontinued.
Packages and tools for precision medicine 1. Scikit-learn –One of the most important tools for ML. It is an open-source library that aids in both supervised as well as unsupervised learning. From Scikit-learn various estimators or predictors are imported to model a particular dataset. Scikit provides us numerous models and ML algorithms. A few of them are
from sklearn.ensemble import RandomForestClassifier from sklearn.linear_model import LogisticRegression from chúng tôi import DecisionTreeClassifier from sklearn.model_selection import train_test_split from sklearn.metrics import accuracy_score, confusion_matrix 2. pyGeno – pip install pyGeno from pyGeno.Genome import * print(Exon.help())Now, to build a personalized genome, we need to select the type of data we are interested in from the BioMart database. After selecting a database, we have to select a dataset that would be followed by filtration of the query. Then, we need to select BioMart attributes, by default it would be “Ensembl Gene ID” and “Ensembl Transcript ID”. Finally, the query will be displayed and retrieved. The details have been illustrated in the image below
Importing the whole genome is an uphill task requiring 3 GB memory. In this scenario, the bootstrap modules and data wrap are handy tools.
import pyGeno.bootstrap as B B.printRemoteDatawraps()A snapshot of the same has been provided below. It is to be noted that the file type is GZ so it has to be extracted with “Archive extractor online” or any other good extraction tools.
from pyGeno.Genome import * g = Genome(name = "GRCh37.75") prot = g.get(Protein, id = 'ENSP00000438917')[5] print (prot.sequence) print (prot.gene.biotype)In the above lines, we are trying to extract protein sequence and gene biotype which would act as a reference set and would be used to create a personalized genome.
dummy = Genome(name = 'GRCh37.75', SNPs = 'dummySRY') dummy = Genome(name = 'GRCh37.75', SNPs = 'dummySRY', SNPFilter = myFilter()) dummy = Genome(name = 'GRCh37.75', SNPs = ['dummySRY', 'anotherSet'], SNPFilter = myFilter())Above are steps for creating a personalized genome. It allows clinicians to work on the genomes and proteomes of patients. The entire working mechanism of pyGeno in the field of precision medicine can be seen in the image below.
Image Source: Daouda, Perreault, & Lemieuxb, 2023
Machine Learning, Precision Medicine, and ongoing PandemicIn the ongoing pandemic, deciding upon the proper line of treatment for clinicians has become an enormous challenge. The clinicians are confused about the efficacy of remdisivir and corticosteroid on covid19 patients. ML algorithm can make a breakthrough in this area.
Lam et al. (2023) put forth that to evaluate the performance of corticosteroid versus remdesivir on identifying patients with longer survival times, Gradient-boosted decision-tree models were used. The models were trained and tested on data from 10 hospitals in the US on COVID-19 adult patients (age ≥18 years). Significant findings in treated and nontreated patients were based upon Fine and Gray proportional-hazards models.
The sample size was 2364 where 893 patients were treated with remdesivir, and 1471 were treated with a corticosteroid. The confounding was adjusted and it was found that in the populations identified by the algorithms, both corticosteroids and remdesivir were significantly associated with an increase in survival time, with hazard ratios of 0.56 and 0.40, respectively (both, P = 0.04). This contradicted the finding that neither corticosteroids nor remdesivir use were associated with increased survival time (Lam et al., 2023). This indicates that the ML algorithm holds promise in this field.
ConclusionML algorithms can identify at present which set of Covid19 patients would require Remdisivir and which set of patients would require corticosteroid so that the patient health outcome is improved. The algorithms can further be expanded into other areas of medicine as well. Nowadays, big biomedical data are in abundance, the need of the hour is to leverage these data for research in the field of medicine, public health, and biomedical procedures so that more and more people can be cured of serious diseases.
Thank You for your valuable time!
References
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How Machine Learning Is Changing Search
Ryan Jones is a well-known SEO and Manager of Search Strategy & Analytics at SapientNitro. (He’s also the brilliant mind behind WTFSEO, which I highly recommend.) Ryan Jones is a veteran of SEJ Summit Chicago, having spoken there last year. This year, I’m so excited for Ryan’s presentation on machine learning and how it affects search, which is a topic I’m sure most of you want to learn more about.
Want to see Ryan and other speakers from The Home Depot, Grainger, Google, and more? Chicago Early Bird tickets are on sale now! 1. Your presentation at SEJ Summit Chicago is titled The Future is Today: How Machine Learning is Changing Search, which seems particularly timely with Google recently stating that RankBrain is one of the top three ranking factors. How do you think machines, and possibly even artificial intelligence, is going to change how SEOs do SEO?I hate to spoil the presentation here, but the short answer is: if you’ve been doing SEO properly RankBrain doesn’t change anything.
In fact, since it deals with understanding query terms and relevance, it may actually help some websites who haven’t done the best keyword research. And that’s the goal, right? To surface the most relevant result to the searcher—even if the copywriter didn’t use the right variation of the keyword phrase, and put it in an H1 tag that matches the title tag, and have the proper keyword density by including it once in the first paragraph and once in bold and once near the end. SEO hasn’t been about that for a long time now, and this is just one more iteration of that paradigm shift.
2. There are always going to be shifts in SEO, and I think that is part of what keeps it interesting. What do you think brands can do today to prepare for changes in the future (which we often can’t predict).We’ll never be able to fully predict the future of search engines or algorithms or even devices. If you told me 5 years ago that my fridge would be capable of doing a search, I’d have laughed at you. Now, I’m looking forward to when my fridge can realize I’m out breakfast shakes, find me the lowest price on them, and has them shipped to my house before I even close the door after drinking the last one.
The words we type into search engines are going to change. The devices we type (or talk) those words into will definitely change, the algorithms that rank the results will continue to change, and the search engines themselves might even change—but the one constant here is the user.
What we search for is evolving, but why we search will always be the same. We search because we want a solution. More so, we search because we want to accomplish something. Search is about verbs. In the 90’s and early 2000’s search was about words on the page. That hasn’t been true for a long time now. The goal of search now is to accomplish a task. It’s to win an argument, to finish a research paper, to book a flight, to buy something, to figure out who Taylor Swift is mad at now, or sometimes to just waste time watching funny videos. Users don’t want words on pages—they want solutions. That’s what we as marketers need to focus on.
Instead of asking “How do I rank for this term?” we need to ask “What are people searching for this term trying to do?” and then build something that helps them do that. The beauty of search is that the user is literally telling us what they want. It’s our job to listen, and then give it to them.
3. You have been involved in SEO for a long time—since 2005 at least. What mistake do you see brands even some SEOs still making after all these years?One of the biggest mistakes is at the strategic level. When brands say “This isn’t an SEO initiative.” at the start of a project. Sure, SEO might not be its main goal—but it’s still a page on the web, why wouldn’t you try to get SEO value out of it too?
4. Once upon a time, you were one of Google’s human Quality Raters. How do you think the year you spent as a Quality Rater there has affected the way you view the SEO landscape?This was back in the days before the quality rater guidelines were leaked to the public and before Google said screw it, here it is.
If you haven’t read that document yet I suggest you study it. It’s the best guide to SEO there is. Having access to that document early taught me to think like Google. It taught me to understand quality in the same way they do, so when I do SEO for clients I try to help them achieve what Google says they’re looking for in those documents.
It’s funny. Many people thought human quality raters were negatively impacting sites. Having a computer science background my immediate impression of the program was “Ooh, this feels like a training set.” My talk will go more into detail around that.
5. You seem to really be into futurism, at least in relation to the tech world. What is the most exciting ‘futuristic’ idea or invention you have seen lately?I’m going to mention this in my talk too, but right now I’m following a startup called Viv. It’s like SIRI on steroids. You can say stuff like “Viv, order me a large pizza with pepperoni and mushrooms—and some chicken wings too.” and it’ll just go do it and the pizza will show up at your door. When you break that down into steps for a machine, it’s basically still a search—but now there isn’t a human doing it. To me that’s interesting, and it will definitely have an impact on SEO. The Smart home is another area. I don’t think we’re too far away from technology like the Star Trek computer, or JARVIS, or the one in the movie HER. Those things are all technically search. If you want a good idea of where we’re heading, pick up the books Daemon and Ready Player One.
I LOVED Ready Player One! Can’t wait for the movie. See you in Chicago!Don’t forget, you can buy your ticket for our SEJ Summit Chicago search conference, taking place June 23 at the Navy Pier. Or, come see us in NYC Nov. 2nd!
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Acing The Machine Learning Engineering Interview
** Mike’s courses are popular with many of our clients.” Josh Gordon, Developer Advocate, Google **
Recent Reviews
“Excellent course. I highly recommend it. Very clear, succinct and to the point. Will help all machine learners tremendously. Great job Mike!” - Diana
“Great course, can highly recommend this to anyone that wants to do well in their technical interview. Mike West is a great teacher.” - Sanmari
“Good overview of concepts that could be asked in an interview. The overview can serve as a guide to which concepts you might need to revisit.” – Jonathan
Course Description
The machine learning engineer is the single most in-demand job on earth, according to top job board indeed.
If you want to land a job as a machine learning engineer, you’ll need to pass a rigorous and competitive interview process. Most top companies will have a phone screen and at least two to three rounds of in-person interviews.
Listen, I’m not going to lie to you. The interview process is comprehensive and knowledge intensive. Our interview process is over 100 questions. Big salaries come with big skills. You either have the skills and knowledge necessary to succeed in the real-world or you don’t.
While it’s impossible to provide all the answers to questions you’ll see in the applied space, this course is a comprehensive look into many of the questions you’ll see in real-world interviews.
In this course you’ll learn how to answer many questions specific to machine learning in the applied space. You’ll learn about concept reductionism and how to apply it in an interview setting.
In the Artificial Intelligence space, role confusing is rampant. Many working in applied careers can’t provide you with a clear definition of the roles in this space. This course will define the trends and the data behind the top jobs.
You’ll learn to analyze job posts you are interested in and tailor your interview preparation based on each individual role.
You’ll start by learning how to handle the most basic questions about machine learning. For example, what is machine learning and how does it fit into the Artificial Intelligence Hierarchy? If you can’t answer the most basic questions, you certainly won’t be able to tackle the more difficult ones.
In this course, I’m not going to list out a bunch of questions. I’m going to answer them and show you the applied aspect to the answer.
For example, I’ll define hyperparameter tuning then I’ll show you how these parameters are passed into a model.
Thanks for your interest in my course.
Who this course is for:
If you want to become a machine learning engineer then this course is for you.
If you want to impress perspective employers with your data science acumen this course is for you
If you want to truly understand what applied machine learning is in the applied space this course is for you
If you want to make it past the technical phone screen and in-person interview this course is for you
Goals
You’ll learn how to properly prepare for the real-world machine learning interview
You’ll learn questions taken from real-world interviews
You’ll learn how to read job requirements specific to machine learning
You’ll learn why the most important skill for a machine learning engineer is SQL
Prerequisites
A basic understanding of programming in Python
Familiarity with the machine learning process
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