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“Content is King” would probably be one of the greatest online myths of all time (well for me at the very least). Yes, we all know and agree that great content will always be invaluable, but great content in a mediocre website? It’s like having a great and wise king alone in an old crumbling castle waiting to disappoint bandits with no loot (poor raiders IMHO!).
What I’m saying here is that design and usability is as important as ever today. Great content, to be well appreciated, deserves a well-designed and usable home. By not making your content readable, consumable, share-able, and what not, what’s the point? You’ll never attract bandits to steal your content (having raiders clamoring for your content = epic win!)!
Don’t get me wrong, I’m not for content pirates and scrapers, but be informed that there’s a new way of looking at people who actually copy your content for the sake of admiration, approval, and mere quotation. Take a look at Tynt, the copy/paste service.
So What Does it Do?Tynt as a Traffic Driver
Tynt is in essence an automated link attribution service, which means that any snippet of content copied from your blog or website and then pasted onto other webpages, social networks, or email, will automatically include a URL back to your original content page.
Aside from having all of these links driving traffic back to your site, another important aspect of this would be on the user-side of things where readers are informed directly of the content’s original source–sort-of-like-a-human-front-end version of the canonical tag eh?
Tynt as a Link Building Tool
Good news to SEOs, having an automated link attribution service running on your site will make link building much less of a hassle. All you have to do is add great content (and I do mean great) and you have another avenue to generate links from.
Tynt Link Attribution Setup
Tynt as Engagement Analytics
On top of making your content work harder by automatically sending you traffic through inbound links, Tynt adds icing on the cake by making everything measurable (Yes! Measurable!). Basically, you can measure how much content was copied from your pages, what pages content was copied from, where your content was pasted, to how much traffic all of these link attributions sent back to you site.
Tynt also provides users with heat maps of the pages where content was copied from, thus adding more value to webmasters who constantly work hard on improving their properties–just imagine amount of insight you can derive from all this data.
Tynt Insight – Analytics
Tynt Insight – Page Analytics
What’s the Catch?
I’ve probably given you the most concise review of Tynt’s service and I guess it’s about time for me to tell you what’s hiding underneath this golden sheath. Well, sad to say you get all of this for the minimal price of…uhm it’s FREE!
However, take note, nothing’s perfect and thus I’ll share with you the lowdown of some the improvements I would definitely appreciate from Tynt.
2. URL Shortening – based on behavior a lot of real people share content via social media, we have Facebook, Twitter, and of course Google Buzz. The problem when people copy snippets of content from our site is that Tynt displays the full path of the URL and (again at least for now) doesn’t detect if content is being shared on character-dependent services like Twitter.
3. Content Pirates and Scrapers – there are two types of content pirates, the automated robots who scrape the web for content and the copycat who’s so lazy and desperate he/she can’t write his/her own. Correct me if I’m wrong but I do think that by having Tynt running, we’ll have less problems with robot scrapers because we’ll have attributed links pointing back to us on all of these pages. However, people who manually copy content can easily remove the automated links generated by Tynt. My question is, can Tynt actually track content piracy with out the generated link? This is me thinking of having a Copyscape-like tool running on my site.
4. Content Type – simple question is, is Tynt’s service limited to text as of the moment? It would be interesting to see how their service can evolve to include videos, images, and other objects as well.
Is it Difficult to Apply?Not quite, it’s as simple as registering your site and pasting a script much like GA on your site or blog template and your done. It took me roughly a minute or less registering and installing it myself.
We Want to See it Work!As much as I’m hesitant to do a shameless plug (but I have to for the sake of your first hand experience!), kindly check out my site at SEO Taoist, my Internet marketing philosophy blog and really read through my articles (let’s keep the experience real guys!). If you find anything interesting, a snippet of content you really like for example, share it to your friends through your blog or social media and from there you’ll see how Tynt works–it’s currently running on my site.
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To make you creatively appreciate Tynt more, please do bother and take a look at my article about mind control and local search and see how you can be a link genius by leveraging on choice architecture and reciprocation with the help of Tynt.
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Google Reminds Publishers Not To Accept Bribes For Links
In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links.
The article in question claims that major publications on the web, including New York Times, CNN, and TechCrunch, have accepted payments from companies in exchange for positive coverage.
Several writers, who remain anonymous, admitted to The Outline that they accept money for links. Some have done so for years, and people within the industry are well aware this is going on.
Bribing journalists for links is becoming so common that it’s now the new norm, which makes it challenging for publications to weed out such links despite their best efforts.
The Outline does not go into much detail about the motivation behind buying links for prices that can soar above $1000 a piece.
Obviously, these unethical “journalists” are motivated by easy money, but The Outline doesn’t mention why links are being bought in the first place.
Companies are not buying links just to be featured in a one-off article. As SEOs, we know that being linked to from a high authority domain has the potential to influence search rankings.
Google’s Danny Sullivan has since chimed in, reminding everyone that attempting to manipulate search rankings with paid links is against the search giant’s guidelines.
— Danny Sullivan (@dannysullivan) December 5, 2023
— Danny Sullivan (@dannysullivan) December 5, 2023
Fast Company’s executive editor took notice of Sullivan’s tweets, and is now actively looking for assistance with identifying any pay-for-play links.
FYI: Pay-for-play is a violation of Fast Company’s editorial policy and standards. If we found anyone – staff or contributor – engaging in this practice, they would be terminated and the article taken down. If you know of this happening on our site please send me a link.
— Noah Robischon (@noahr) December 5, 2023
Ideally, this is what what Google wants to see from publishers. Sullivan states that publications should be fine as long as an honest effort is made to thwart paid links.
I should add it’s not uncommon these types of pitches will claim to have relationships and placed links with sites that they don’t have. Ultimately, if publications are keeping their eyes out & trying to do the right thing, they should be OK.
— Danny Sullivan (@dannysullivan) December 6, 2023
A couple of writers who contribute to sites mentioned in The Outline’s article responded saying they regularly receive emails from people looking to pay for links.
I’ve been getting inundated with emails from people wanting me to update posts from ~2013 with new links to their sites.
— ✨Yael Grauer✨ (@yaelwrites) December 6, 2023
I get offered every once in a while and always just turn those people over to my editors at @Forbes. They do a great job of researching and following up. Sadly not everyone turns down the cash.
— jabezlebret (@jabezlebret) December 5, 2023
For the record, here is how Search Engine Journal deals with the growing concern of paid links.
We’ve spent the past 3 years nuking anyone who is suspected of this behavior and built a plugin to identify questionable linking and trends. Also writers have an agreement now, which shouldn’t be broken. Being included on a B.S. list shouldn’t lead to anything negative.
— lorenbaker (@lorenbaker) December 7, 2023
Whenever I see these I send a mail from a pseudonym, asking to buy and for examples. They typically give a name of someone who hasn’t written for years or who was banned already. Also, @MrDannyGoodwin is a bulldog with this nonsense 😀
— lorenbaker (@lorenbaker) December 7, 2023
5 Ways To Use Social Profiles To Get Quality Links
Using company or personal online profiles to generate links is a tricky subject.
Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links.
Even though a few shady marketers have twisted the purpose of profiles, it doesn’t mean you can’t do it in a genuine way.
It is possible to have real profiles that share your information, background, and accomplishments, while also using it for more than just a way for people to find you online.
Having online profiles on the main social networks and websites your core audience visit is not only important to online visibility, but it can help you grow your network, which can organically lead to more inbound links for your content.
Below are five of the best ways to use profiles to help get quality links.
1. Outreach with an Executive’s Profile for Better Response RatesConnections made with a real person get higher engagement and provide better trust than the same activities done with a company profile.
Many online users have learned to ignore messages and requests from brands on social networking sites, simply because there are just too many companies on there trying to get users to buy their products or share their content.
Personal connections continue to matter. It is possible to use network building as a way to share content on an individualized basis, but it does take some work to grow the relationship first.
Some digital marketing teams log into executive’s personal profiles to add friends or connections, or to follow-up with existing contacts to help build relationships.
This helps executives get to know others in the industry, which can lead to a reciprocal relationship of sharing and promoting each other’s content.
However, while this seems like a good way to offload some of the social networking, it can have a lot of potential drawbacks.
If the executive doesn’t know what was said and then happens to talk to the connection in person or on the phone (or even in email), it can make them seem disingenuous and untrustworthy.
If a team is helping an executive with their social media, make sure they are still involved in the process.
2. Forum Profiles Can Be Used to Build Relationships with Highly Technical PeopleMost people are on the basic social networks, like LinkedIn and Facebook.
But there are many more niche networks and forums that are commonly used daily by those that are deeply involved in a certain industry.
Try to find these online communities and get more involved.
You’ll find that there is often more depth to the questions and discussions, leading to a lot of good opportunities to build trust and get others interested in your content (provided it’s useful to the discussion at hand).
Some sites to check include:
Reddit, which has thousands of “subreddits” or threaded discussion boards based on a specific topic.
Github, which is a portfolio hosting and online community for programmers and developers.
Because these are highly technical forums, it doesn’t make sense to go in and start spamming discussions with your links.
Try to integrate with the community by answering questions, getting involved, completing your profile, and staying active before even attempting to share your own content.
When you share your content, make sure it’s actually useful to other users. Otherwise, you may find yourself being ostracized for trying to commercialize the discussion.
3. Use LinkedIn to Share Your Content with the Right PeopleWhen possible, ask your executives to get involved with your online activity or set up a sharing schedule (with their permission) to regularly share content on their personal social media profiles.
LinkedIn is the perfect platform for this, as executives can have their own profiles and can share content as needed.
Because executives have more personal credibility, their link suggestions are much more like to be taken seriously by users than a company profile simply sharing links to their blog.
The executive’s profile is “vouching” for the content, making it more trustworthy.
Users like hearing the opinions of influential or high profile people, so adding this personal touch can help increase interest.
4. Reach out to the Social Profiles of People Who Are AuthoritiesLinkedIn is great for building personal credibility and sharing content, but you can also use Twitter, forums, and Facebook to do outreach and get others interested in your content.
On Twitter (and Instagram), it’s a common practice to follow people in your industry you hope will follow you back.
Taking the “first step” toward building a relationship can help get you noticed organically and hopefully start a relationship.
After following someone, send them a tweet mentioning something they did recently, such as podcast they were on or an article they wrote.
This can show that you admire their work.
People are much more likely to take an interest in someone that they know already appreciates what they do – because it doesn’t feel like they have to win them over – it’s already done!
Building genuine relationships with influencers or authorities in your field can be a fulfilling way to not only grow your online visibility, but to also learn from some of the best minds in the business.
As these influencers and authorities begin to trust you, you can ask them about sharing your links or if there is a way you can continue to help one another promote new ventures and projects.
5. Promote Your Content with Facebook Ads to Drive Traffic, Shares & LinksWordStream founder Larry Kim is a master at getting tons of traffic to his content, and he has shared in presentations and in blog posts how this strategy has lead to big gains. He even did a webinar about this topic for SEJ.
Essentially, with the right targeting and even as little as $50, you can get your content in front of the right people on Facebook.
When you have clear and concise targeting, the ad spend is lower, and the user interest is usually a lot higher.
Try to target exact interests or industries (e.g., manufacturing VPs in the U.S. instead of simply users who have an interest in “business”) and make sure your content title and description shares exactly how it is useful to the people you’re trying to target.
As the ad garners more visibility, you’ll see a trend in natural links as well, as users who see the ad share the content with their own networks.
This helps it grow organically, making your ad budgets stretch much further.
ConclusionGetting shares and links for your content using online profiles and personal outreach certainly isn’t the fastest way to build links, but it is one of the most genuine and usually has the greatest long-term impact.
As you grow your network, you’ll find that people are more likely to share content from people they know, like, and trust.
By focusing on building your online profiles by staying active, sharing interesting and relevant information, and promoting the work of others, you’ll find that it often comes back to you in a big way.
SummaryTimeframe: 10-20 forums per month
Results detected: It will likely take more than 30 days to see the first round of links come in, but typically you will see results with link building in 3-6 months, depending on a large number of factors.
Average links per month: The number of links should depend on how competitive the targeted keywords are or how aggressively you want to build Domain Authority. But a base program should have 10-15 links per month, minimum.
Tools:
BuzzSumo
Upfluence
Benefits:
This type of program will generate highly contextual links from natural relationships, which is how Google seems to intend links to be built. This is a very low-risk link building program.
Image Credits
Featured Image: Paulo Bobita
Experiment: Does Adding Links To Your Instagram Stories Ruin Engagement?
As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping.
Well, it finally happened: Instagram released link stickers to everyone.
It’s been a long time coming. Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. From directing users to “link in bio” to complicated IGTV hacks, figuring out how to incorporate URLs into Instagram content has been an exercise in creativity.
Now, while the new stickers may not be everyone’s preferred aesthetic, users of all kinds are able to easily share links with followers.
And yet, while this Insta-event should be a time of rejoicing, like any change to a social media platform, it has naturally fostered a wave of complaints and concerns: link stickers, allege some social experts, are negatively impacting engagement.
But is this true? Do link stickers in Instagram Stories really hurt more than they help? As always, there’s only one way to find out: rigorously abusing my personal Instagram account for data!
Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.
As soon as Instagram announced the availability of URL stickers, the rumors began to swirl that engagement with Stories started dropping.
But you know how the saying goes “When we assume, we make an @ass out of my Instagram analytics.”
So we’re going to put this hypothesis to the test by crunching some real world numbers. How have my Stories with URL stickers been performing compared to non-sticker content?
Methodology
Now, I’m going to compare the top 20 posts for replies, reach, shares and see what percentage included links, and what percentage did not. (Of course, I’m strapping on my lab goggles and gloves first, for safety.).
While some Stories with link stickers did make the cut in my top 20 most-replied, most-shared, and highest-reach Stories, the vast majority of “most engaging Stories” were those without.
Need help figuring out your engagement rate? Check out our engagement rate calculator here.
With Link Without Link
Replies 20% 80%
Shares 20% 80%
Reach 25% 75%
Follows 30% 70%
With LinkWithout Link
Replies20%80%
Shares20%80%
Reach25%75%
Follows30%70%
Can you even believe I have a communications degree with this sort of professional, basically-ready-for-a-peer-reviewed-journal science content?! If anyone wants to give me some sort of honorary Science Diploma please just slide into my DMs.
What do the results mean?
TL;DR: Yes, Instagram Stories with URL stickers reduce engagement.
They lead to a drop in replies, reactions and shares… because they ask your followers to leave Instagram. (In science speak: “duh.”)
But that’s ok! Don’t freak out! Not all posts need to have this specific kind of high engagement.
How to create high-engagement Instagram Stories
There are plenty of effective ways to delight and entertain your audiences on Instagram that don’t involve URL stickers. To name a few…
Use the question stickerPlus, you can always create more content out of the answers or responses that come in. It’s a vicious cycle, in the best way possible!
Host an Instagram LiveLive videos are pop-u-lar. In fact, 82% of people would rather see a livestream than a standard post, so don’t be shy: stream away!
Do an Instagram Story pollAn Instagram Story poll is a call to action for opinions. And your followers (believe me!) really want to share their opinion. It can be something silly, or a genuine ask about potential future products, or a way to gauge sentiment about a recent industry event. But an Instagram Story poll is a way to give your viewers a moment to pause and interact, instead of just skipping by.
Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.
Okay, that’s just a little taste of what’s possible, but if you want more hot tips for cultivating an amazing, engaging Instagram presence, explore our complete guide to building Instagram engagement here, our ideas for creative Instagram Stories here and save the URLs for when your goal is to share an important link with your followers.
Ready to start scheduling Instagram Stories and save time? Use Hootsuite to manage all your social networks (and schedule posts) from a single dashboard.
Start Your Free 30-Day Trial
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How To Copy Links Of All Open Tabs From Safari On Ios 15
In case you missed out, there’s one more hidden feature that you can now use inside Safari on iOS 15 and that is to copy the links of all the taps that are open on your browser and paste it anywhere you may want.
Prior to this, if you wished to copy the links of multiple tabs on iOS, you were forced to copy and paste them one by one which was annoying, to say the least. Safari on iOS 15 now lets you copy links from several tabs at once and paste them anywhere you want with ease.
In this post, we’ll help you copy links of all the tabs that you’ve kept open on your Safari app.
Required
Your device will automatically check for any available updates and display them on your screen. Tap on ‘Download and Install’ for the iOS 15 update once available on your device. Once you have updated to iOS 15, you can use the guide below to copy all open tab links in Safari.
There are two ways you can copy links from multiple tabs on Safari – using the Tab Groups Menu or using the Tab Overview screen.
The first method can be used on those occasions when you have a bunch of tabs open inside Safari (say, more than 5). The latter method will be an easier way to copy links if you only have a handful of tabs open (maybe 5 or less).
Method 1: From Tab Groups Menu (Works when a large number of tabs are open)
If you have a lot of tabs open on Safari and you want to copy the links of each of them to share it with someone or paste it on Notes, you can use the Tab Groups menu. To copy links of all tabs from Safari, open the Safari app and open the Tab Overview screen by tapping on the Tabs button on the bottom right corner.
Alternatively, you can also access this screen by swiping up from the bottom Tab Bar on any open webpage (if you use Tab bar and not the Top address bar).
When the Tab overview screen opens, tap on the ‘X Tabs’ at the bottom of the screen.
This will open the Tab Groups menu on the screen. Here, tap and hold on the ‘X Tabs’ option (it’s positioned above the Private option). ‘X’ here is the number of the tabs that are open inside Safari.
When an overflow menu appears, tap on the ‘Copy Links’ option.
Alternatively, you can also get this option by tapping the ‘Edit’ option at the top left corner of the Tab Groups menu.
Now, tap on the 3-dots icon next to ‘X Tabs’.
Next, select the ‘Copy Links’ option that appears above.
When your links are copied, you can open any app you want to paste it or share it on. In this example, we’ll use the Notes app to save your copied links.
To paste the links you copied from Safari, tap and hold on an empty space where you see a text field or generally type texts on. In the options that appear, tap on ‘Paste’.
The links that you copied will now appear in bullet form one after the other and will be hyperlinked with the webpage titles.
This means apps that do not support hyperlinking won’t be able to copy the links from Safari. When you paste the copied links into an unsupported app, you shall only be able to see the webpage titles in text format but no links to the actual pages you copied.
Method 2: From Tab Overview (Works for a small number of tabs)
If you only have a few tabs to copy links from, you can use this method with ease. An added feature of using this method is that you can get previews of the web pages you copy alongside the links for added context.
To copy the links of tabs you’ve opened using this method, open the Tab Overview screen by tapping the Tabs button.
You can also access this screen by swiping up from the bottom Tab Bar on any open webpage (if you use the Tab bar and not the Top address bar).
Once the Tab Overview appears, tap and hold on one of the tabs that you want to copy and start dragging it around until the options that pop up disappear. DO NOT lift up your finger.
With your finger pressed down, select the other tabs you want to copy links from by tapping them with your other hand. When you select a tab, it will move under the finger where the original tab is selected.
Repeat this for as many tabs as you want to copy links from.
Once you’ve selected all the tabs, keep the finger (with your selections) pressed and use the other hand to go to the Home Screen/ Recent Apps screen. When the Home Screen or Recent Apps opens, select the app you want to paste links to and open the specific section inside the app where you want it pasted.
If you’re wondering how to get to the Home Screen / Recent Apps on your iPhone, check out the link below to learn how.
➣ How to go to Home screen and change Apps while dragging on iOS 15
When you reach the destination screen, drag the copied tabs onto the specific region by lifting up your finger.
The copied tabs will now appear inside the app with links and previews to each of them. These links will be better distinguishable so that you can easily select the one you want to open later.
Here’s a full GIF of the procedure so you understand the steps better.
This method also works on apps that don’t support pasting hyperlinked links that are copied in the earlier method, meaning you can use this drag-and-drop functionality when the ‘Copy Links’ option doesn’t necessarily paste the tab links.
That’s all you need to know about copying links from all open tabs in Safari on iOS 15.
RELATED
Qualcomm’S Ar Platform Exits Beta: Android Apps Ahoy!
Qualcomm’s AR Platform exits beta: Android apps ahoy!
Qualcomm wowed us with its augmented reality photo frames last year, and appealed to our retro whimsy with virtual Rock ‘Em Sock ‘Em Robots, and now the company is making the AR Platform responsible for the underlying technology commercially available. In beta since October 2010, the freshly official Qualcomm AR Platform consists of an SDK and a Unity3 game engine extension, opening the door to Android 2.1+ smartphone apps overlaying digital graphics onto real-world views from the camera.
In Rock ‘Em Sock ‘Em Robots, that overlay consisted of two two robots that could be virtually battled on a real-world game mat. The app tracked QR codes on the mat, and used them to overlay the ‘bots on top of the scene, viewed as if live through the camera. In the AR photo frame concept, Qualcomm showed how a phone could identify different networked displays based on what they were showing at the time, swapping pictures around accordingly.
Qualcomm says the AR Platform should work on any Android 2.1+ device, though unsurprisingly the company is also warning that performance will be best on those handsets powered by Snapdragon chipsets. You can download it here.
[vms 97ccb54be14d6a47439b]
[via Android Community]
Press Release:
Qualcomm Announces Commercial Release of its Augmented Reality Platform
Platform Enables Android Developers to Create and Distribute Vision-based AR Applications
SAN DIEGO — April 27, 2011 — Qualcomm Incorporated (NASDAQ: QCOM) today announced the immediate commercial availability of its Augmented Reality (AR) Platform for Android smartphones. Offered through Qualcomm’s online developer network, this 1.0 release marks the successful completion of the Company’s beta program. Developers can now build, market and commercially distribute applications based on the Qualcomm AR platform.
Qualcomm’s award-winning AR platform will enable a broad range of experiences that entertain, engage and inform consumers with a new form of interactive media. The platform’s rich feature set enables developers to build high-performance, interactive 3D experiences on real world images, such as those used in print media (books, magazines, brochures, tickets, signs) and on product packaging.
The platform supports multiple development environments. The Qualcomm AR Android SDK supports native Android development with the Android tool chain, including the Android SDK and NDK. The Qualcomm AR Unity Extension supports rapid development with the Unity 3 game development tool. A web application is also included for creating and managing image resources that can be used with either development environment.
Qualcomm and BigPlayAR recently collaborated with the Dallas Mavericks to introduce the first commercial application using Qualcomm’s platform. Mavs AR, a game developed by Big PlayAR, has enabled fans attending the Mavs playoff games at American Airlines Center to point their smartphone running the Mavs AR application at their ticket to play a virtual basketball game in the palm of their hands.
“We are thrilled with Mavs AR – it has really added a new layer of fun and interaction to the Mavs fan experience,” said Mavs owner Mark Cuban. “Based on the game’s success, we expect to use AR for future fan promotions, and Qualcomm’s AR platform has demonstrated itself as a powerful platform for creating these types of 3D experiences.”
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