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Pinterest Basics

You choose the image you want, choose your board, add your notes and it’s pinned.

When Pinning Doesn’t Work

Problems arise when a site just isn’t optimized for pinning. You can’t pin anything from a Flash site, which is still a favorite of many high end retailers, so that is a completely missed opportunity.

“Unpinnable” Images

Some large blogs seems to have problems with structure and/or volume of images. On Pioneer Woman’s Tasty Kitchen, I tried to pin the image from Cookie Dough Dip. What I got was a barely functional browser, empty image slots, and a few images from a different post entirely:

Optimizing Your Site

If you are a blogger, does your post offer some type of featured or lead image? Many list/resource posts typically use many smaller images and lack a good featured image to pin. If you use WordPress, remember that you can create a featured image that is available but doesn’t actually have to be used in your post.

Using the “Pin It” Button

Pinterest offers a button that you can add to products, posts or pages that allows you to prepopulate the image, link and description of what is pinned. The button code on their site has you prefill this information one pin at a time, but with a little tweaking or a knowledgeable web developer you can modify this into a dynamic share type button.

If you are using WordPress, there are several articles and plugins to reference:

If you are using the Genesis Framework, Brian Gardner has an excellent tutorial on how to add “Pin It” buttons to your theme: Genesis Framework Pin It Tutorial

For other content management systems, check your documentation and forums or talk to your web developer. (Sidenote: When researching tutorials for this, I found many tutorials that either don’t work or have you making individual buttons for each post. Read carefully as you embark and focus on tutorials that actually have a track record with WordPress or javascript. Poor or slow code is worse than no Pin It button)

If you are a content creator, success on Pinterest will mean making an investment in understanding Pinterest users, their tools, and how “pinnable” your sites actually are!

Related Post – 13 Ways to Get More Pinterest Followers

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How Agricultural Sector Is Leveraging Digital Twin In The 21St Century?

A digital twin is one of the emerging disruptive technologies in the 21st century as a digital copy of any real-life object in any environment. The digital twin technology is widely utilized by multiple industries for efficient and effective products across the world. The agricultural sector has initiated to leverage digital twin in farming and other activities. It has already started vertical farming with other major cutting-edge technologies in some smart cities. Let’s explore how the agricultural sector is leveraging the digital twin in the 21st century. The digital twin is popular to bring smart farming for boosting farming productivity and sustainability. The farm management leverages digital twin to allow decoupling of physical flows in the whole process, especially in the COVID-19 pandemic. The farmers can easily detect the faults and errors and start the operations remotely by depending on the real-time digital information through digital twin technology. The modern agricultural sector depends on real-time information through smart devices such as drones and smart equipment while incorporating Cloud computing, IoT, AR, as well as Robotics. The digital twin technology enables the agricultural sector to plan, analyze and enhance multiple crop growths throughout the year while maximizing yields. It is well-known that farming is driven by heavy workflows. The cutting-edge technology helps to categorize valuable and crucial actions in necessary fields and be at the top position in the value chain. It also helps farmers in having a clear understanding of the content, quality, and capacity of soil for different crops to boost productivity. The digital twin in farming speculates some in-depth insights regarding expected yield in a year, the specific volumes of fertilizers and water, an appropriate amount of sunlight, weather predictions, as well as descriptions of potential crops. Multiple visual and data analytics are applied to the digital twin in the agricultural sector for measuring patterns and traits in different kinds of crop seasons like plant health, height, growing velocity, and other minute details to maintain the best quality crops. AgTech companies can research and study to drive new innovations and solutions for the agricultural sector through the digital twin.

A digital twin is one of the emerging disruptive technologies in the 21century as a digital copy of any real-life object in any environment. The digital twin technology is widely utilized by multiple industries for efficient and effective products across the world. The agricultural sector has initiated to leverage digital twin in farming and other activities. It has already started vertical farming with other major cutting-edge technologies in some smart cities. Let’s explore how the agricultural sector is leveraging the digital twin in the 21century. The digital twin is popular to bring smart farming for boosting farming productivity and sustainability. The farm management leverages digital twin to allow decoupling of physical flows in the whole process, especially in the COVID-19 pandemic. The farmers can easily detect the faults and errors and start the operations remotely by depending on the real-time digital information through digital twin technology. The modern agricultural sector depends on real-time information through smart devices such as drones and smart equipment while incorporating Cloud computing, IoT, AR, as well as Robotics. The digital twin technology enables the agricultural sector to plan, analyze and enhance multiple crop growths throughout the year while maximizing yields. It is well-known that farming is driven by heavy workflows. The cutting-edge technology helps to categorize valuable and crucial actions in necessary fields and be at the top position in the value chain. It also helps farmers in having a clear understanding of the content, quality, and capacity of soil for different crops to boost productivity. The digital twin in farming speculates some in-depth insights regarding expected yield in a year, the specific volumes of fertilizers and water, an appropriate amount of sunlight, weather predictions, as well as descriptions of potential crops. Multiple visual and data analytics are applied to the digital twin in the agricultural sector for measuring patterns and traits in different kinds of crop seasons like plant health, height, growing velocity, and other minute details to maintain the best quality crops. AgTech companies can research and study to drive new innovations and solutions for the agricultural sector through the digital twin. That being said, the digital twin is thriving in the agricultural sector for its multiple useful applications throughout different crop seasons. Leveraging the digital twin technology in farming can boost crop productivity and gain international recognition for best quality crops. It helps to drive revenue for a country like India where farming contributes 18% to the GDP.

12 Ideas For Marketing Using Pinterest

A short guide to help review if and how you use Pinterest

Prompted by interest in my first post on the marketing opportunities for Pinterest a couple of weeks ago, I thought a more considered ideas post might be useful. So I’ve summarised the key points that I feel are relevant to consider if you’re set on taking your brand onto Pinterest. I’ve not got into the mechanics of how it works, others do it better already. First things first…

A reminder – what is Pinterest?

Pinterest is a platform for crowd sourced visual content grouped into topics (mostly lifestyle at the moment). From a broader perspective, it’s a social network that allows users to visually share new interests by ‘pinning’ images or videos to their own or others’ ‘pinboards’ (a collection of ‘pins’ that have a common theme).

Maybe this cartoon explains it best (source) it’s addictive!

Crucially, Pinterest has a huge visual emphasis, a lot of shared mood-boards is how it first stuck me. It represents a collated view of a person’s lifestyle or set of interests. The benefit to the user is that I can discover ‘people like me’, and so stuff I might like.

Gorgeous design

The design of Pinterest is pretty unique which is adding to its appeal with non-marketing-or-tech-geeks, Mashable covered this here – essentially the user benefit is that it’s pictorial and panel orientated, highly visual and easy to move around different topics.

Text content is at a minimum and you’re not forced into a linear, reverse chronological order browsing. This makes it the opposite, from an experiential perspective, to most blogs, Facebook or Twitter.

Before you dive in

Two important questions…

Have you got enough time and resource to take on another social media outpost? It’s best to not have magpie syndrome and just dive in because you can, resources for all of us remain at a premium, no matter how hot Pinterest might sound right now. Of course, worst case, you can create an account and trial it, but consider the reality of pitching time into another outpost in the social media mix since you’ll probably have to steal that effort from somewhere else. More importantly…

Does your brand have a natural place within Pinterest? Is it a relevant part of your strategy right now? I ask this since Pinterest, as it stands at least, is all about lifestyle content and I’m assuming it always will be weighted that way. Real people sharing real stuff that they’re interested in. Of course you can come up with ideas to bridge into that (more on that below), yet I’d sense check if it feels natural for your brand at this time? If you’re already creating relevant content for a blog or a social media marketing plan then it may be a natural, low-effort step for you. The main users right now are 18-34 year old upper income women from the US, so did think about that.

So you think Pinterest is worth exploring for your brand?

Great – it’s seriously on the up as the fastest growing site, ever! This post by Techcrunch covered how the site has surpassed 10 million users after only 9 months. That’s the fastest growth ever for a standalone site. Users aren’t spending that much time at the site just yet — about 90 minutes / month, compared with 7 hours for Facebook. But it’s clear that Pinterest is a huge phenomenon. Most interesting when you consider the hype around Google+, Pinterest has also taken off among non-techies/geeks/marketers first, unlike Google+.

Ready to dive in? Our tips for Pinterest marketers

1. Register with a business email (and Twitter) on account set-up: Once you receive an invitation to sign up for Pinterest (it’s still invite only!) use the same email address you use for your business Twitter profile, then sign-up with Twitter in order you can easily share your new pins through your Twitter account. Pinterest doesn’t offer a connection to Facebook business pages, so Twitter it is. Of course, choose your company name as your username then add a company description, logo, and a website link.

2. Don’t upset fellow pinners! The site naturally discouragse blatant self-promotion. If there is a photo or project you’re proud of, great, just don’t use Pinterest purely as a tool for self-promotion.” [Read: get lost marketers!]. Think up creative ways to promote your brand on the network – showcase the lifestyle that your brand promotes. If you’re a footwear company like PUMA, a pinboard of PUMA shoes is a no-no. A pinboard of a people wearing them, especially famous folks like Professor Green, Thierry Henry or Aguero, ideally in cool places, would be much better for fellow pinners to interact with.

3. Be worth following with great visual content: To get started, spend time looking around, this way you’ll get some great ideas and a feel for how the network works.

See this post here on some of the most successful brand who are using Pinterest effectively so far. Get your great, non-promotional content uploaded – see point 2! This way, new followers will have a reason to follow your pins; just as you would populate a brand new blog before you start promoting it. What images, graphics, info graphics do you have or could you easily get together?

4. Promote your presence externally:

Add the Pinterest follow button to your website and write a blog post to promote it.

Promote your presence on Pinterest through your other social networks by encouraging your followers/fans on Facebook, LinkedIn, Google+, and Twitter to follow your pins!

Consider a Pinterest contest (see below).

Start following users you think would want to follow you back.

5. Create a fan Pinboard: You can allow other users to contribute their own pins to your hosted pinboards, so involve fans and customers in your marketing as you would in any other social channel. Dedicate a pinboard to your top fans or customers – ask the customer to pin images that showcase your brand within their lifestyle. Does your product allow the user to look good, be better at something, feel better – get images the illustrate that, think of it as a pictorial testimonial.

6. Oh no, another dam contest: I know, I know. Marketers and their dam contests in social networks! Yet, they work to a point in making your brand shareable. In Pinterest it’s all about the images (and videos) – what pins of your brand, products, or services could people share on a board as a part of a contest – to get what exactly? Re-pin the top boards to your own Pinterest page and ask followers to vote on the boards to select the winner. Just keep it natural and on-brand for Pinterest and the pincers, remember Pinterest’s terms of use!

7. Demonstrate an expertise on a topic: Become the go-to Pinterest account for pins about a certain subject or topic relating to your industry. You’ll see this by looking around the network. Some people are really owning certain spaces and you’d have to say there’s an early, possible gold-rush potential within Pinterest at the moment to do just that. I like this graphic designer and their logo love board – a great, simple idea. What about other forms of design, art, fashion that are so immediately relevant this way, so easily done. Harder for those of us that need to find the lifestyle link – but the principal is their with a little imagination – more on that here…

8. Learn about your buyer personas: View pinboards of your customers, learn more about who they are and what they’re interested in. Use Pinterest as a tool for understanding the interests and needs of your ideal customers. Then… show your expertise within those areas, be valuable and interesting. Very simple, and very time consuming to do it properly. Yet that’s surely the opportunity.

9. Remember videos: Pins can be videos as well as images – worth remembering! Existing footage you can use, interviews, fun stuff?

10. Integration with other channels: Do you attend or run offline events that your fan base would find interesting to see behind the scenes? How about features around the best photos and video footage – this is good for those not attending and it helps you generate buzz and promote the next event you run or will be present at. Consider online integration too – you can use hashtags in Pinterest, if you use them then create a pinboard around it, tag it with a hashtag you’re using on Twitter and Google+ and help integrate Pinterest within the campaign. You can use your Pinterest account to promote a relevant section of your site this way – driving multiple links (traffic) back to your domain around a particular topic, theme or campaing. Assuming the content is good enough of course.

11. Showcase your people: How about a pinboard that showcases life around and in your organisation, whether day-to-day stuff or events, even parties. It’s subtle, basic stuff but every little helps.

Just remember that as a social network Pinterest requires that you spend time to increase your following, engage with those followers, keep your presence updated, and generally add value to the eco-system. It’s not another magic bullet, of course.

What are your ideas on using Pinterest – do let us know!

How To Migrate Your Content From Onedrive To Google Drive

How to migrate your content from OneDrive to Google Drive

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Cloud storage services have begun appearing left and right on the market. Of course, we shouldn’t be surprised by this trend, since in many cases cloud storage is safer than storing on actual hard drives.

The only problem with these services is that since there are so many of them, it is hard to choose the best one for you. For example, some users may like OneDrive, while others may prefer Google Drive.

Because of this diversity, you may already start using one service, only to find out that another one is better. If that happens, migrating the content of one cloud storage service to another may become a pain, especially if we are talking about a lot of data.

Fortunately, there are methods of migrating your data en masse safely and easily between cloud services.

In this article, we will discuss in a step-by-step manner just how you can migrate the content between your OneDrive and Google Drive services.

Looking for a different service other than OneDrive and Google Drive? Check these alternatives!

How can I migrate between OneDrive and Google Drive? 1. Manual content transfer

Unfortunately, there isn’t a direct way of migrating between cloud services. Your only option is to manually download all of the content from one cloud, and then re-upload it to another. However, this can be a daunting task that can take up a lot of your time.

In the case of both services, all you have to do is simply select all the items in your cloud storage, and press the Download button. Once the download is finished, simply take those items and upload them to the other cloud service.

Additionally, you could simply drag-and-drop items from the OneDrive desktop client’s window into a Google Drive desktop client’s window, and they will start transferring automatically

2. Use a third-party app or service

However, there are several third-party services that allow you to centralize all of your cloud content in a single place, and it allows the migration of content between the supported cloud services easily.

All of them usually follow the same principle, where you create an account, and then add each cloud storage service one by one and sync them. You can then easily manage and transfer items between cloud services from within the same window easily.

One thing you should remember though is that these services aren’t free, but will save you a lot of time in the long run.

Here are some examples of cloud storage centralizing programs:

While these aren’t the only third-party services to offers such opportunities, they are the most reliable.

While cross-compatibility between OneDrive and Google Drive isn’t available yet, it is definitely something that users would find extremely helpful.

Keyword Clusters: How To Level Up Your Seo Content Strategy

Over the last few years, Google’s engineering team has directed its focus towards natural language processing and a deeper understanding of how on-page content interrelates.

Neural matching helped Google understand synonyms. BERT helped Google understand those tricky prepositions.

With every core update, Google gets more literary.

But despite Google getting smarter, many site owners still optimize their websites with only a few keywords in mind.

This is an outdated practice, especially when we know our landing pages often end up ranking for hundreds of keywords anyway.

For those of us who have been following along since the early days of Google, this feels like a brave new world for on-page SEO.

So how do we level up our on-page optimizations to match Google’s technology?

Keyword clustering is the answer.

What Are Keyword Clusters?

Keyword clusters are groups of keywords that represent searchers with similar purchase intent.

For example, “linen curtains,” “linen window curtains,” and, “white curtains linen,” are different keyword phrases, but they all represent searchers who want to buy linen curtains.

Let’s say your brand sells linen curtains. If you only try to rank for the first keyword, you end up limiting your market share.

If you instead get your web page ranking for your primary keyword and the long-tail variants and related subtopics, your page will often end up ranking for 10-20x the amount of keywords and pick up significantly more traffic.

How To Create Keyword & Topic Clusters

In order to harness the power of keyword clusters, it’s important to note that this strategy takes way more time and resources than a one-and-done approach to website optimization.

It requires more keyword research, more content creation, and more work for your SEO and marketing teams.

But in the end, building topic clusters on your website will make it more Google-friendly and user-friendly. The benefits of keyword clustering include:

Strong rankings for long-tail keywords.

Improved rankings for short-tail keywords.

Higher organic traffic.

Faster ranking improvements in the SERPs.

More opportunities for internal linking.

Building expertise and content authority in your industry niche.

Here’s a brief explanation for how to do keyword clustering and how to build out a content strategy around those clusters.

Step 1: Make Your Keyword List

Keyword clustering starts with keyword research. Lots of it.

Think of the primary keyword you want your website to rank for.

Then, identify all of the variations, long-tail phrases, and subtopics of that keyword that searchers are using.

To get started, look to your competitors to see what keywords they are currently ranking for.

Then use a keyword tool to find related keywords, autocompletes, subtopics, or questions that searchers are using to find products and services like yours.

These metrics will help you prioritize which keywords have the most economic value and should be the “core” keywords in your clusters.

Some SEO professionals identify thousands of keywords in their research. If you’re just getting started with this strategy though, a hundred keyword phrases are likely enough to identify several different topic clusters that you can build out on your website.

As you generate your keyword list, keep in mind the importance of relevance and search intent.

You only want to include keywords that will bring the right kinds of searchers to your website, those who are actually interested in the products or services you offer and are likely to convert.

Step 2: Segment Your Keywords Into Groups

Once you have an extensive keyword list, you will start noticing patterns in your keywords.

You may notice the same words, phrases, synonyms, or subtopics that users include in their search queries. These patterns represent the potential ways you can cluster and form keyword groups.

The below image is an example of keyword research for a software platform that helps businesses recruit, interview, and hire employees.

Here are the criteria you should use to segment these keywords into clusters.

Semantic Relevance

It’s important that the keywords in your clusters share similar search intent.

If you try to optimize a landing page for keywords that are too dissimilar, it will make the content less readable and confuse Google in regards to what your page content is really about.

Search Volume And CPC

The core keywords in your clusters should have a reasonable search volume (otherwise you optimize for nobody).

They should also have conversion potential (CPCs speak to their economic value).

Organic Difficulty

Whether you include keywords that have higher organic difficulty will depend on your site authority, backlink profile, and how established your website is.

Only include keywords in your clusters for which your site can realistically rank.

A Closer Look At Two Keyword Clusters

Once you find the core keyword for a cluster, pair it with complementary keywords.

For example, you can add some that are long-tail, lower difficulty, or lower search volume, or those that would be an easy win just by including enough information about them on the landing page.

Let’s apply these keyword clustering fundamentals to the keywords for our software platform. Here is a potential keyword cluster:

Why do these keywords make a good cluster?

Because they share semantic relevance. These searchers are all looking for a product that helps with scheduling interviews.

The core keyword, “interview scheduling software,” is the highest value, and we’ve paired it with complementary keywords of lower search volume and solid CPC.

Now, here’s a second cluster:

Semantically, these keywords imply a slightly different search intent and therefore belong in their own cluster. These searchers are more interested in a tool that helps them conduct virtual interviews.

Our core keyword is slightly more competitive to rank for, but we have filled out the cluster with keywords that have lower difficulty and strong conversion potential.

If you feel confident in your niche and understand the keyword metrics and the nuances of search intent, you can segment your keywords into groups manually (just like I illustrated above).

There are also keyword grouping tools that automate the process. They can segment your keywords into clusters for you.

As you segment, remember that not all of the keywords in your list need to end up in your clusters.

The highest-value keywords are the most important to include.

High CPCs, strong search volume, and relevant search intent are what makes a keyword valuable for your brand.

Step 3: Create & Optimize Pillar Pages For Your Keyword Clusters

Once you’ve grouped your keywords into clusters, they provide a roadmap for how to create, optimize, and organize the content on your website.

Essentially, your keyword clusters represent the core topics of your website.

These are also referred to as “pillar pages.”

In our previous example, we identified two primary keyword clusters for our software platform.

To carry our keyword clustering properly, we need to create landing pages targeting each of those keyword clusters.

One landing page should be devoted to the interview scheduling feature of the platform. The other landing page should focus on the virtual interviewing tool.

The pillar pages for your keyword clusters should incorporate on-page SEO best practices. One of my favorite strategies is to use a content optimization tool to help you optimize your content more effectively.

To improve the ranking potential of your pillar pages, prioritize the following areas:

Topical Depth: Focus on writing long-form content that explores the topic in-depth.

Information Architecture: Have a clear structure and include your keyword phrases in your h2s and h3s.

Page Experience: Add interactive on-page elements like videos, jump links, and carousels that improve the page experience for the user.

Step 4: Reinforce Your Keyword Clusters With Blog Content

To improve the ranking and content authority of your pillar pages, you can build out blog content that reinforces your primary keyword clusters.

These blogs can target longer-tail keyword phrases, subtopics, or questions related to your core keywords.

As you develop more content, those web pages will form “topic clusters” on your website.

The internal linking profile of this content will play a big role in which landing pages of your website rank in Google.

Your blog posts should link back to their appropriate pillar page to strengthen your chances of ranking for those higher-value keywords.

If your business has multiple products or areas of expertise, you will be able to build out more clusters on your website.

When mapped out, your website content will eventually look something like this:

If you only sell one core product or service, the number of keyword clusters you identify will be fewer. Still, exploring your primary topic areas with lots of useful content can help you outrank your competitors in less time.

Building out your clusters also gives more opportunities to add internal links to your website.

This not only increases the time that users spend on your website, but internal links spread around your PageRank and help Google understand which pages of your website are the most important.

Is Keyword Clustering Really Worth All of the Work?

This is because they respond to Google’s two biggest superpowers: Natural language processing and unmatched indexing.

Think about it. Google understands all of the millions of keyword phrases searchers are using across industries. It also understands the slightest differences in those queries and how they do or don’t relate to each other.

Google has invested years into training their NLP models to compute content quality signals and predict which web pages will best give the searcher the information they’re looking for.

When you execute keyword clustering with your landing pages, you show Google that your website is an authority in your industry and demonstrates strong breadth and depth of content.

You also give Google’s content signals the rich content clusters they’re trained to identify and promote in search results.

Keyword clustering requires site owners to think bigger about their content. It’s also the future of SEO.

If you want your web pages to rank for the long term, it’s time that your on-page strategy catches up to Google.

Image Credits

In-post photos: Linkgraph.io

How Serious Is Your Hypertension?

Hypertension, also known as the higher side of blood pressure, is a common medical condition that affects a significant number of people globally, including Indians. Hypertension occurs when the force of blood against the arterial walls is consistently high, which can lead to serious health complications if left untreated. Given the high prevalence of hypertension among Indians, it is crucial to understand how severe the condition can be and the potential risks it poses.

Hypertension as a Medical Condition

This reminds us of the health check camps we usually have at our workplace and how most of us turn out patients of hyper tension without even knowing about it. Again, the reasons could be many including lifestyle changes, stress, anxiety, medications or perhaps the disturbance in blood sugar levels. The question most of us ended up asking each other was “How serious is your hypertension” and those that were nowhere near the threshold walked off so cool!

Hypertension is a prevalent medical condition that affects nearly one-third of the population. A study conducted in India found that around 33% of adults aged 25-64 years had hypertension. Furthermore, the prevalence of hypertension is higher in urban areas than in rural areas, with prevalence rates of around 40% and 25%, respectively. Thus, hypertension is a significant health concern across India, and its consequences can be severe.

High blood pressure levels can lead to several serious health problems, including heart disease, stroke, kidney failure, and vision loss. Hypertension can have severe consequences due to several factors such as genetics, lifestyle, and diet.

Indians are at a higher risk of hypertension due to factors such as high salt intake, physical inactivity, stress, and obesity. These factors, coupled with genetic predisposition, make the Indian population more prone to developing hypertension and its complications.

Moreover, hypertension is not typically diagnosed or treated at an early age, leading to more severe complications. Hypertension is usually identified in the later stages when organ damage has already occurred. This can lead to a decline in the quality of life, increased healthcare costs, and increased mortality rates.

Managing Hypertension

There is hope for managing hypertension. And, it lies here in the below points −

Early detection and proper management of hypertension can reduce the severity of the disease’s effects.

Lifestyle changes such as a healthy diet, regular exercise, and stress management can help lower blood pressure and reduce the risk of developing complications.

It is critical to raise awareness among the Indian population about the importance of regular blood pressure screenings and the need for lifestyle modifications to reduce hypertension’s impact.

Conclusion

Hypertension is a prevalent medical condition among Indians, and its consequences can be severe. High blood pressure can lead to several serious health problems, including heart disease, stroke, kidney failure, and vision loss.

Indians are at a higher risk of hypertension due to several factors, such as genetics, lifestyle, and diet. However, early detection and proper management of hypertension can reduce the severity of the disease’s effects. Therefore, it is crucial to raise awareness among the Indian population about the importance of regular blood pressure screenings and the need for lifestyle modifications to prevent and manage hypertension effectively.

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