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I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we’re buying/using – is honest in how it promotes itself.
Consider these two claims that AdWords makes:
1) Get started in minutes.
The first claim is obviously nonsense.
First, you need to have your landing page’s graphics designed.
Then you need to have the pics sliced and coded into html, which takes at least a day for even the highest volume shops at their most expensive. Otherwise it’s a few days.
Next you have to do keyword research and plan out how you’re going to organize the campaigns thematically. Yes, campaigns is plural, because everyone knows that to manage AdWords efficiently you have to make liberal use of campaigns in your account structure.
Assuming you want a good quality score, you’ll probably want to further organize campaigns by match type, and subdivide adgroups into plurals and singulars.
Then, naturally, you’ll need to brainstorm ad copy that matches the particular nuances of each campaign’s keywords and match types.
That copy has to be reflected back on the landing pages, which will also need additional copy.
Web analytics have to be integrated, and you’ll likely want to use a split-testing solution immediately to increase your conversions
The second claim also is laughable.
First, Google has this arbitrary algorithm known as Quality Score.
Second, Google has a ‘minimum first page bid.’ That’s a variant that also plays with these and other factors.
How in the world is that not a minimum spend requirement?
On PPC Blog’s private forum, people are calling it price gouging.
Which is all, naturally, assuming you’re not mislead by common PPC myths.This is a system small business people can just hop into??
This black box of a system is bloody hard to deal with. What have your experiences been?
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Artificial intelligence has come a long way, especially in terms of operations. According to Salesforce, around 60% of market leaders suggest that AI can be helpful for various program campaigns. With digital transformation taking over the world, running programmatic campaigns becomes easy.AI In Digital Advertising
In modern-day technology, artificial intelligence is proving to be extremely beneficial. It wouldn’t be wrong to say that artificial intelligence has become indispensable for digital marketing strategies. It is used at a massive scale within a very short span and proves helpful.1. Digital Advertising
AI helps check the interest and demographics to help individuals track the right audience. Almost all the big businesses worldwide use machine learning and AI to derive effective results from their strategies.2. Personalization Helps To Drive Better Customer Experience
AI eventually contributes to a better conversational marketing strategy that helps you build the brand and enhance relationships with customers. No wonder it contributes to improving the shopping experience. With personalized experience, you can improve the return on investment, thereby strengthening customer relationships and loyalty.
Top 10 Trending Technologies You should know about it for Future Days3. Audience Segmentation 4. AI Ads Convert Better
AI analyzes the past performances and trends of a particular ad. As a result, it helps to make a more informed decision. It prevents you from spending in areas or copies where you won’t be able to generate.
5. Advertising Decisions Will Help With ROI
For any business, return on investment is highly crucial to the business’s success. AI follows an analytical approach that helps them predict future insights and trends accurately. One of the best parts about AI is constantly updating itself to make better decisions.Final Words
2023 Supra leak suggests Toyota itself is to blame
The new 2023 Toyota Supra isn’t due to make its official, out-of-camouflage debut until the Detroit Auto Show 2023 next month, but that hasn’t stopped the clearest images of the coupe yet from leaking – and from a very unexpected source. The curvy two-door is the result of a collaboration between Toyota and BMW, though the automakers promise that the new Supra will be a different beast behind the wheel from the new Z4 it shares its architecture with.
Exactly how true that turns out to be will have to wait until we can actually drive the 2023 Supra to test. However it’s clear from this latest set of images of the car that the stying is very different.
Oddly enough, we have Toyota itself to thank for these new images. Specifically, Toyota Germany, which for a brief period was sending out unmasked shots of the new Supra to those signing up to its mailing list. The mistake has been corrected, but of course the internet forgets nothing, and the images have been shared.
If you thought the rounded rump of the 2023 Supra was inspiring earlier this week, you’re probably going to think positively about the car in its entirety. Certainly, the general opinion over at the SupraMKV forums where the glitch was first reported is good. These are most likely still renders, rather than a full photoshoot, but they’re more than enough to see how the new car fits together.
While you can certainly see some of the Z4 in the car’s proportions, the Supra does come into its own. The rear is much more sculpted than BMW’s car, with the integrated ducktail spoiler neatly offset by the slicing vent lines that run down the rear of the fenders. At the front, there are clear signs of the Toyota FT-1 concept’s influence in the lower splitter and spoiler. The clustered lights with their sweeping daytime running light strip are also pure FT-1.
It’s the roofline that, we suspect, might divide opinion. The difference in angle between the profile of the side window versus the arch of the roof itself looks a little strange from the front three-quarters, with hints of Nissan GT-R. It works better from the rear, and the dividends are probably more headroom inside the Supra than you might expect.
What the leak isn’t clearing up is just how much the 2023 Supra will cost. Previous chatter – shaped, it has to be said, by the price tag BMW’s Z4 is expected to carry – has suggested Toyota could apply a premium to the Supra, something fans are hoping won’t be the case. Toyota has long needed a serious sports car in its line-up, but giving it too premium a sticker might price it out of contention.
We’ll know more about the car when it makes its official debut at the North American International Auto Show 2023 in mid-January. SlashGear will be there to bring you back all the details.
Every once in a while, even hardened cynics like me have to wipe the sneer from our faces and admit that some hapless vendor might be getting something right. In this case, the vendor is Microsoft, and the thing they may be getting a little more right is the subject of last month’s column: Microsoft Business Solutions and its enterprise software product line.
Don’t worry, I haven’t gone soft on MBS. I promise I’ll still hide behind the columnist’s traditional safe harbor statement — they still have to execute against the new strategy — but at a minimum MBS deserves credit for addressing a host of issues that have plagued them for the last two years.
Lets start with Project Green: Green was originally intended to be a complete rewrite of the code base for the four main products that make up MBS: Axapta, Navision, Great Plains and Solomon. The vagueness of the effort’s goals and timetable left Microsoft’s partners in the untenable position of trying to sell today’s products against the prospect of a much more perfect and undeniably interesting future. A very bad idea.
Microsoft has wisely scaled back Green in a number of substantive ways. The most important change is that, instead of a complete rewrite, MBS is going to focus on Web service-enabling the four products so that their respective functions can be used — somewhat interchangeably — as the platform for a composite application solution that would be independent of any individual product. This makes much more sense and will be not only easier to do, but easier for customers to make use of.
Then there’s the channel. The channel has been a mess, with channel partners competing against each other while interesting add-on products remain unavailable to the wider MBS customer base or are unsupported by small, resource-strapped VARs. To remedy these problems, MBS later this year will launch two services: one to help find these solutions and bring them more into the mainstream of the sales process, and another to make sure that channel partners aren’t competing with each other for the same customers. And the biggest and best of the partner products will be folded into MBS’ new Industry Builder program, which will ensure that they are well-productized and well-supported throughout MBS’ burgeoning global empire.
Meanwhile, MBS executives outlined some important areas where the synergy between MBS and the rest of the Microsoft world would take place. The most important in my mind is in what MBS calls the “user experience.” The basic premise is that Office and Outlook constitute the core of the user experiences of many millions of customers and prospective customers. Leveraging that familiarity in the MBS product line is something that can add tremendous clout to MBS sales efforts in the training and IT-resource constrained mid-market.
So far the report card looks good. The one place where the strategic overview did fall short was on the revenue and profitability picture. Doug Burgum, MBS top gun and chief history buff, claims that profits aren’t in the plan, and that revenues are growing consistent with the industry. That’s one place where no columnists’ safe harbor is justified. This is Microsoft we’re talking about, not “the rest of the industry.” Doug needs at a minimum to articulate how the above changes in channel and product strategy might translate into more revenues, or show how something else he has up his sleeve will.
We’re no longer expecting MBS to be a $10 billion company in 2010, something that Doug’s sales pal Orlando Ayala spent 2003 claiming was a real possibility. But we still expect some degree of greatness to justify the Microsoft brand, the many billions in investments, and the fear and loathing that MBS still generates across the enterprise software industry. At least at Convergence, we could see that the beginnings of a comprehensive plan. And not a moment too soon.
Quick Fix and Get your Kicks
_Microcapsules embedded in the carbon-fiber composite break open and dump a liquid “healing agent” into a crack as soon as it forms due to standard wear and tear. Catalyst microparticles react with the agent, and it hardens, sealing the crack. Researchers project that a composite car body possessing these chemical elements could retain 90 percent of its original strength, which would significantly lengthen its life span. To protect against more energetic abuse, say an enthusiastic whack from a karate blackbelt, superflexible, springy “bubbloy” absorbs the energy of the impact by crumpling up. After the impact, the bubbloy pops right back into its original shape. The alloy–a mixture of palladium, nickel, copper and phosphorus that’s fairly lightweight and can be squished like a red rubber ball–was developed at Caltech._
It’s a shame how easily cars get dented. All it takes is a runaway shopping cart or a reckless jerk pulling into an adjacent parking spot. Why not make them from carbon-fiber composites, which are stronger, stiffer and lighter than steel? Because such composites have a serious shortcoming: They break with little or no warning. Over time, tiny cracks form due to the cumulative insults of vibration, impacts and thermal cycling. Eventually the microcracks (difficult to detect because they often form under the surface) create large cracks, leading to sudden, catastrophic failure. No one wants a car that shatters after driving over a speed bump.
But what if composite materials could repair themselves the way the human body attends to its own injuries? That’s the question Scott White asked himself when he first thought of self-healing structural composites. “Your body heals itself continuously over your lifetime,” says White, a professor at the University of Illinois Urbanaâ€ Champaign. If you get a cut or bruise, the repair process begins automatically. The local effects of the cut itself send a signal to nearby platelet cells and white blood cells to get to work. “We liked that idea–healing cracks as they form,” White says.
The material White’s team developed contains millions of liquid-filled microcapsules. When a crack forms, the shells of the microcapsules (which measure roughly 1/250 of an inch) rupture, releasing the liquid “healing agent” dicyclopentadiene (DCPD), which is a polymer precursor. Capillary action draws the liquid into the fissure, where it comes into contact with embedded catalyst particles, causing the liquid to harden in a matter of minutes. By catching and patching the cracks while they’re still tiny, a car’s body could retain up to 90 percent of its original strength, extending its life span considerably.
Of course, once all the capsules have been broken, the material can no longer heal itself. White’s solution is to make the material even more like a living creature. “We’re getting closer to the biological model. People have a highly developed circulatory model that transports not only the building blocks for regeneration and healing but also nutrients and everything else in your body.” White’s research team is working on a fabrication technique to make materials with circulatory networks embedded within them. “At that point we could replenish the supply of healing agents indefinitely throughout the lifetime of that material or structure, and that would involve a â€heart’ to pump the fluids around the network and a â€gas’ tank you’d fill up periodically with a supply of healing agent.”
While self-healing composites could provide years of crack-free driving, they won’t be able to repair damage incurred in a serious collision. That’s where “bubbloy” (from “bubble” and “alloy”) could come into play. Developed in Caltech’s materials science lab, bubbloy is made from a frothy mixture of palladium, nickel, copper and phosphorus. You can hit a bubbloy fender with a hammer and it’ll pop back to its original shape. Doctoral candidate Chris Veazey, who created the material with fellow Caltech student Greg Welsh, says, “We think it might be especially useful for the crumple zone of a car. It should make a car safer.” Demolition derbies will never be the same.
2023, internet and social media are now integral to our daily lives. Every picture we take, every place we visit, needs to be up on the plethora of social networking sites we’re subscribed to; as if no experience is really complete without it. We love to keep our friends and followers updated, make them aware of every little detail. At hindsight, it might seem that we are more keen on putting everything out in the open, instead of keeping things private. Yet, interestingly, we are now more paranoid about privacy than we have ever been.
Photos and videos are the most sensitive blocks of data on our devices. Thanks to our obsession with capturing every moment, the physical storage on our devices isn’t always enough. So, more often than not, we turn to cloud storage for uninterrupted preservation. Google, the pioneer in the industry, has developed an app to cater to our obsession – Google Photos.
On paper, subscribing to Google Photos seems like a no-brainer, but there are still a couple of things to consider before committing to the lucrative service. For most people, it’s a necessary service, but there are still a few concerns about how secure the platform actually is.
Where are photos and videos stored?
Google Photos, like other Google services, requires you to have a Google account. Once you successfully create one, you’ll be allowed to upload your images to the cloud. So, every photo you store will be under your account only.
Who can see your photos?
By default, Google Photos keeps all of your media private. So, unless you specifically share the photo or album with people, your media is only for you to see. Google is also very keen on providing the optimum level of security to its users, so, it has developed a system that’s almost impossible to hack. Even Google’s staff won’t get to sniff around your photos.
Where can you access it?
How to increase security?
We’ve already covered how much Google values security, but if you want, you can add another added layer of security to your account by enabling 2-Step Verification. The first step is obviously your password, the next one can be a prompt on your phone or a text/call alert. If you choose the former, you’ll be required to tap the prompt to help prove the authenticity of your login. The latter, on the other hand, will give you a six-digit code to enter on the screen where you’re signing in.
Will they show up in Google search?
Google doesn’t make your photos public, so, it most definitely won’t show up in Google search.
How to remove a photo completely?
Removing a photo from Google Photos is fairly straightforward. Just select the photo and move it to trash. Then, go to trash and empty it to get rid of the picture for good. And yes, the process is irreversible.
It’s beyond doubt that Google Photos is a secure service. The company will not make your photos public, show them in Google search, or use your photos for endorsement without taking explicit permission. However, as we all know, nothing in the world is free, and this service is no exception.
We have seen a comprehensive rundown of the service, but ultimately, it boils down to your trust in the company; whether you have faith in their assurances. If you are already a part of the Google ecosystem, which most of us are, Google Photos doesn’t pose any added “threat” you aren’t aware of.
That was a breakdown of Google Photos; the cheat sheet before putting your photos up on the cloud.
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