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Internet Yellow Pages Quality vs. Search Marketing Quantity
The Yellow Pages Association released the results of a study with comScore that supports the idea that despite lower traffic volumes, IYP users are more “ready to buy” and spend more than their Web search counterparts. We haven’t independently looked at the spending claims, but the findings confirm what we’ve been saying about the quality of traffic on IYPs vs. search sites.
IYPs benefit from what might be called the “legacy” of print Yellow Pages usage—consumers coming to IYP sites at a point in the buying cycle when they’re “ready to buy.” As we know from consumer search behavior, search is more broadly used than IYP and at much earlier stages in the buying cycle. In other words, it’s used much less precisely by consumers. Here’s a statement from the release:
“IYP users spend more in specific categories – Local searchers who use IYP spend 4 to 22 percent more per buyer than local search engine users in the automotive, home and garden, health and beauty and general services categories. IYP users also spend 4 to 17 percent more per buyer for offline purchases in the drugstore, automotive, restaurants, and home and garden categories than do local search engine consumers.”
I’m sure that’s an accurate statement because it goes to purchase intent and where the consumer is in the buying cycle.
I recently had a major IYP publisher tell me that in the search and non-YP traffic the company was buying, it was finding surprising differences (negatively speaking) in the quality of traffic—perhaps a better word would be “reliability.” In other words, the non-IYP users weren’t as far along in the buying cycle and thus not as ready to buy.
The Kelsey Group’s recent consumer survey data reflect modest IYP usage growth but considerable search engine growth, in terms of reach, for local lookups.
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Blank Pages When Printing from Internet Explorer [FIX]
It seems that some users get blank pages when trying to print webpages from Internet Explorer.
In this article, we list a few solutions that should help fix the problem.
For an extensive list of articles on web browsers, see our Browsers Hub.
Similarly, if you’re having trouble with PC peripherals, see our dedicated Peripherals section.
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Thousands of users reported that they can’t print pages from Internet Explorer after installing certain Windows updates. More specifically, the printed pages come out blank.
Here’s how one user describes this issue on Microsoft’s forum:
Several of our users got security update KB4022719 last night and are now getting blank pages when printing from our Electronic Medical Records application which relies on Internet Explorer’s printing functionality. The users who did not get this update are not having this problem. Uninstalling the update fixes the problem. I just want to spread the word that this is happening since I can’t find any other way to inform Microsoft.
This problem seems to affect only Internet Explorer 11, as users of Chrome or Edge did not report the problem. As mentioned, the issue appears to caused by some updates in both Windows 7 and Windows 10.How can I fix blank pages being printed from Internet Explorer? 1. Switch to an alternative browser when printing
This is just a mere workaround but you can also just copy-paste the webpage from one to another browser and print it that way.
If the problem with printing blank pages appears solely on Internet Explorer, you can try and print from an alternative browser.
We recommend using Opera, as this is a faster and more reliable browser. And, who knows, maybe after you’ve used it for a while, you might also consider switching to it for good.
Because Opera comes with a lot of useful features that help to improve your productivity and overall web surfing experience.
Besides the common features that you can find in any browser, Opera offers some exclusive tools such as integrated ad blocker, messenger tools, VPN with unlimited traffic, or battery saver.
Not to mention that you can customize several workspaces or share your browser work between all your devices using a dedicated feature.
If you’re tired of fixing the errors of your current browser, switch to Opera in no time to benefit from free exclusive features that improve your browsing experience.
Download Visit website2. Uninstall the updates
Type updates in the search bar.
Go to View update history.
Select the Uninstall updates option.
However, if you still want to benefit from the quality improvements brought by these updates, you should keep them.
In this case, follow the rest of the troubleshooting steps listed below.3. Repair IE 4. Update your printer drivers 5. Disable Protected Mode 6. Relocate your user folders to another drive or location
Close Internet Explorer.
Go to Start and launch Command Prompt as Administrator.
Type the following command: mkdir %userprofile%AppDataLocalTempLow
Run Command Prompt as Administrator again and, this time, type: icacls %userprofile%AppDataLocalTempLow /setintegritylevel low
Open Internet Explorer, and print some pages. The printed page should come out printed correctly.
We hope that at least one of the solutions listed above helped you fix the print issues affecting Internet Explorer.
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Basic tactics for building trust in your brand: Part 2
Part 1 of this article outlined the role of familiarity, transparency and accountability in building trust in and through your email program.
It also mentioned another set of appropriate “trust” tactics: demonstrating quality and consistency.
Actually I don’t mean (just) that.
Quality here refers to more than just “valuable content and/or offers”. It also covers the quality of the whole email experience, which doesn’t just depend on the actual nature of that content or offer, but also on its presentation and context. Here are four examples…1. Email design functionality
We can argue long into the night about what makes an aesthetically pleasing email. But equally important is ensuring your email retains its functionality and clarity of communication at all times. Specifically:
How does it look when images are blocked?
How does it cope with all the display idiosyncrasies of the various desktop and mobile email clients and webmail services out there?
Is it still usable when viewed and used on a small touchscreen?
This is where email design preview tools, like Litmus or Email on Acid come into their own. They let you answer those questions before you send out any emails, so you can take any necessary remedial action.2. Email system functionality
This functionality issue also extends to the technical processes that subscribers encounter when joining or leaving a list and interacting with the emails.
Again, it should come as no surprise to realize that the email technology ought to, um, work.
In practice, though, we suffer from “set and forget” syndrome. Basic administrative functions and the surrounding messaging – like double opt-in confirmation emails and welcome messages – often get ignored after the initial setup. So…
Do these processes still work as intended?
Is the language used still relevant in terms of both content and audience?
Do you check the images and links in email just before the send to make sure they’re still the right ones?
Welcome messages, for example, may set expectations for your emails’ focus and frequency. When that frequency and focus changes (which is not unusual), then we often forget to update that welcome messaging appropriately.
Subscriber interactions also need to work in a way that reflects subscriber expectations.
Do (un)subscribe processes and preference centers make intuitive sense to the subscriber and eliminate all uncertainty? Remember, the subscriber knows nothing of your email marketing operation and is probably not an email marketer nor a web specialist.
If I sign-up, is this action confirmed chúng tôi a thank-you page or within an immediate welcome message?
If I want to unsubscribe, is it obvious how to do this and is it clear whether I have succeeded or not?3. Third-party confirmations
Quality is also demonstrated through the “approval” of third parties.
Testimonials and other forms of social proof likely have a positive impact on trust: “if 250,000 other people trusted this company with their email address, then so can I”.
Make it easy for people to share your email content, an action that typically carries an implicit recommendation:
Place “share” links to Twitter, Facebook and other networks on email landing pages.
Post links to the hosted version of your email through your social network account, so others can recommend or redistribute the link to their own communities.4. The email voice
As noted in Part 1, (positive) human interaction also breeds trust:
Temper your use of jargon, corporate speak, or IT department speak and use a more human voice where you can.
Pay particular attention here to template messages (like confirmation and transactional emails) that your ESP, software manufacturer or IT staff wrote.
Avoid stupid spelling and grammar mistakes: in fact, do you have a review system in place to avoid the kind of mistakes that land you in Chad White’s Oopsy Hall of Fame?Don’t forget: email marketing success is not just about your email marketing
Nearly all talk about trust factors, response drivers and similar in email marketing focuses (surprise!) on the role of email marketing in driving success.
But an (uncomfortable) truth is that recipient perceptions of email and responses to email are heavily influenced by the existing non-email relationship with the sender.
That rather obvious broader context is rarely accounted for, despite its huge importance.
In terms of trust, you can do everything right with your emails, but if your customer service keeps letting people down, you’re just banging your head against a brick wall. And, of course, this is why senders with a super customer relationship can “get away” with sub-optimal email practices.
That wider relationship – who are you? Can people trust you? Do people trust you? – pervades anything you might do with email. (And it works both ways, of course. What you do with email will also influence the wider “brand relationship”).
So…do you have any tips on building trust with email?
Two months ago, the internet blew up over Google AMP (Accelerated Mobile Pages). And, just when you thought you passed the Structured Data Testing tool and implemented your AMP HTML file extensions perfectly, you realize your AMP pages are not showing up in the search results.
Are you asking: Where are my AMP pages in the search results? Does AMP happen in real-time? Or, does it take a few hours for Google to index your AMP pages?
Well, take comfort in knowing you are not alone. Yep, the SEJ team is right there with you.
In true early adopter fashion, SEJ launched our AMP pages on March 29. Since the launch, we have seen traffic to our AMP pages spike from 50 to 700 sessions. High-fives all around!
However, when we search in the search results, our AMP pages are nowhere to be found. Sound familiar? Others are having the same issue.
So, it’s no wonder that only 25% of SEO professionals have taken steps to implement AMP. And, while there may be more legwork involved in creating AMP pages, Google has created a new problem: With countless hours spent, it’s hard to know when and where your AMP pages exist in the SERPs.
To help you cut through the noise, we’re going to share our experience here at SEJ. But, first, let’s give you some insight on how we assembled our AMP pages at SEJ.Implementing AMP
For implementing AMP, Vahan Petrosyan, our lead developer here at SEJ, used the following plugins:
But, you will likely need a little more than a plugin if you want to implement AMP. Here is what Vahan had to say about using plugins alone:
Here are screenshots of the sleek reading experience on mobile:
We’re excited about the new look and interested to see how it affects traffic.Where are My Google AMP Pages?
Restructuring your mobile website to cater to Google’s new features is just part of the job description when you launch a website, right? But as we’ve come to learn, the theory “build it and they come” isn’t so true. Based on our experience at SEJ, Google AMP pages are not real-time. Since we launched our AMP pages on March 29, 2023, we have not seen them in the search results even though we’re getting traffic to our site from AMP pages. We noticed an uptick in traffic 9 days after launched our AMP pages. So, essentially it took Google 9 days to index our AMP pages.
The SEJ team reached out to Gary Illyes to confirm this. Gary stated in a recent interview with SEJ,
“In general the same applies on AMP results as on normal web results: we have to crawl and index the page in order to show a result for it. Depending on the site this can take from a few minutes to days, but most of the time it’s pretty fast.”
One theory: While Google’s AMP pages are being praised as the fairy godmother to all the small businesses in Internet land, you may not see an immediate boost if you’re not first to implement. I’m noticing a large amount of the bigger publishers (mainly brands that partnered with Google in their beta testing) for AMP seemingly get first dibs in the Google search results carousel.
Now, with Google News featuring up to 14 pieces of AMP content from publishers that have already launched their AMP pages, it’s going to continue to be a race to see who gets their first. This could potentially hurt smaller businesses.
Another theory: Google will only display news articles. These news articles will only show up in the AMP carousel if Google views content as recent news for the topic you’re searching for. The AMP carousel is a Top Stories carousel so perhaps your news articles are newsworthy enough for the carousel. Google will only display Article, NewsArticle, and BlogPosting schema types into the carousel at this time.
If you double checked your schema, head over to the Webmaster Central Forums and/or the AMP Error Reports in Search Console. You can also look at the new AMP filter in the Search Console.
When the SEJ team asked Gary Illyes why we’re not seeing AMP pages expand faster outside of news sites, he responded,
“The format itself is open to anyone who’d like to speed up their sites, it’s not limited to only one kind of site. Currently, we’re testing AMP results with a limited set of publishers, but we’re exploring ways to show AMP results from more sites.”
Also, Google does not guarantee your articles will show in the AMP carousel. It depends on the searcher’s search query and Google’s algorithms of whether or not they display your content, even if you’ve passed the data structuring test and validated your AMP pages.
We also asked Gary Illyes why AMP users are able to get traffic to their site via AMP pages but still not see their AMP pages in the SERPs, Gary stated,
Editor Note: Come see Gary LIVE at SEJ Summit Chicago June 23 to hear more about AMP.What’s Next for AMP?
For publishers, we simply wait. AMP pages are newbies to the SEO game. They are still trying to figure out where and how they fit into this crowded space. As Google continues to adapt and evolve their algorithm, the time and money invested will be worth it.
Some described their successes with pure Internet plays, others with strategies that used economical Internet tie-ins to boost the impact of their TV buys.
DaimlerChrysler boosted its online media spending 30% last year, largely because of the importance of the Internet as an information medium for car buyers, said Bonita Stewart, director of interactive communications for the automaker. She said that 70% of car shoppers use the Internet as their primary means of getting automotive information.
Some of the most effective online efforts, however, dovetail with TV, she said, noting a 215% spike in overall site traffic and a 1,500% increase in the number of “handraisers” seeking information about the Dodge Magnum in the day following a Feb. 1 Super Bowl ad for the vehicle.
Chrysler now gets 80% of its online handraisers for quotes and product information online, Ms. Stewart said, adding that “800 numbers are just falling off a cliff and [voluntary response cards] are not as effective.”
She said a branded entertainment test Chrysler did with TiVo involving a 30-minute program that integrated its Crossfire model into the plot yielded four times the usual 2% response rate for other direct-marketing strategies.
“TV has worked a lot less than direct response — both mail and interactive,” he said. TV had a strong role in creating awareness, but ING research found direct marketing also created strong awareness even among non-respondents, he said.
Direct marketing vehicles yielded new accounts for as little as $10 to $15 each, he said, compared to as much as $150 to $200 for TV and $35 for incentive-based member referrals.
That can be the difference between profit and loss for ING Direct, an online bank that has concentrated mainly on a simple model of savings accounts paying 2% interest and mortgage lending, relying primarily on volume rather than up-selling its customers. An average savings account for ING is $10,000 and yields a gross margin of only $50 annually. But by acquiring accounts efficiently, Mr. Lewis said ING Direct now has $20 billion in assets and turned a profit its second year, three years ahead of plan.
ING’s $50 per customer is roughly similar to the revenue Unilever sees from each of its customers, said Tony Romeo, CEO of the consulting firm Strategic Dynamics and a former interactive marketing executive for Unilever.
So, not surprisingly, package-goods marketers also are looking to interactive programs to reach consumers on the cheap, said Grad Conn, a former Procter & Gamble Co. executive and now vice president and managing director of Grey Global Group’s Grey Direct Canada, Toronto.
Package goods marketers are spending hundreds of millions of dollars online, but very little of it on media, having concentrated on aggregating customers using custom content on their own branded and multibrand lifestyle Web sites, Mr. Conn said. They’ve already compiled vast online databases, ranging from P&G’s Tremor program with 280,000 highly connected teens to its 385 million name European database. He said 12% of P&G customers now connect with the company online.
Brands, such as Kimberly-Clark Corp.’s Huggies, have shifted 50% of their marketing budgets to relationship programs, much of that online, he said.
Because package-goods online marketing has migrated entirely to relationship programs, he said online publishers need to shift from cost-per-thousand to cost-per-acquisition (of new opt-in program members) to win their dollars.
But Mr. Romeo said even the relationship programs remain a fairly low priority with most package-goods companies, though some larger brands, such as Huggies or Unilever’s multi category Dove, have the resources and consumer appeal to support them.
Posted by Serge. Thanks to escalate for the tip.
WebiMax tailors its services to small businesses’ needs on a case-by-case basis and doesn’t provide a full breakdown of its pricing and plans on its website as some internet marketing companies do.
However, in the past, WebiMax stated on its website that pricing for its services ranged from $500 to $200,000, which demonstrated its intention to serve businesses of all sizes. It’s not clear if this has changed, but it’s an indication that the company wants to work with you on pricing.
Once you have agreed on a price, WebiMax operates on month-to-month service deals, so the company won’t lock you into a long-term contract. You’ll also have an account manager to coordinate with you and help you build your plan.WebiMax Features
WebiMax is a full-service agency that offers a wide range of services, including the following:
PPC services: WebiMax offers free PPC analysis, campaign analysis, landing-page updates and a transparent strategy. It also provides details on long-term strategies, ideas to increase your return on investment, keyword and low-cost channel analysis, and other landing-page updates that can increase your conversion rates.
SEO tools and services: WebiMax provides Google marketing services, link building, local search help, multilingual SEO support, on-site optimization and SEO copywriting. WebiMax lays out a code of SEO ethics on its site as well, demonstrating that its approach to optimization management is not only good for your business but also ethical.
Email marketing: This company’s email marketing plan includes email acquisition, template design, copy creation, email scheduling and tracking. It also has multistep email campaigns designed to improve engagement and keep customers coming back to your business.
Social media marketing: WebiMax provides social media marketing services for all of the major social networks: Facebook, Instagram, LinkedIn, Pinterest, Twitter and YouTube. The company also offers social monitoring tools, so you can engage with customers who mention your business on these social networks as well.
Reporting features: WebiMax tracks all of the data generated by your campaigns, which you can access through an online customer portal. The insights from this data can help you better manage your internet marketing service and assess the effectiveness of your campaigns.WebiMax Pros
WebiMax provides full-fledged digital marketing services for all businesses, so you can turn to this company whether you need to quickly design a landing page or create an email marketing campaign. WebiMax works with businesses of all sizes; it won’t turn you away just because you’re a small business.
Additionally, WebiMax’s PPC management offering is one of the best of any company we reviewed. It pairs you with a specialist so you can work together to establish the goals of your PPC campaign. Throughout the campaign, both of you will monitor the progress of the campaign to ensure that it is on track and that you’re meeting your goals. Another thing we like about WebiMax is that it offers a free PPC analysis. With this information, you get a clear picture of what the service would do to improve your PPC campaigns.
Overall, WebiMax has the best and most comprehensive services of any internet marketing company we reviewed. It combines breadth of services with personalized attention so you can build out an offering that makes the most sense for your business. Instead of signing up for software and building internet marketing campaigns on your own, you work with a group of experts. WebiMax is one of the few companies we reviewed that have an A+ rating and earned accreditation with the BBB. WebiMax also scored four stars among customer reviews on the BBB site.WebiMax Cons
The biggest downside of WebiMax that we uncovered is that it doesn’t list detailed information about its pricing on its website. That’s likely because of the custom nature of the services, but it would be nice to get a ballpark idea. You’ll need to contact the company to learn how much its services cost.WebiMax Customer Support
Like many internet marketing services, WebiMax provides email, phone and live-chat support for its customers, so you can get in touch with a WebiMax representative at any time. WebiMax had one of the best customer service experiences of all the companies we contacted. The representative we spoke with was knowledgeable but not pushy. He made it clear that WebiMax focuses on transparency. WebiMax also has a variety of resources available on its website, including FAQs, a digital marketing guide and a blog.
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