Trending February 2024 # How To Use The Partner Gallery Feature From Google Analytics # Suggested March 2024 # Top 5 Popular

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Google is the central force for online tools and services, but the fact of the matter is, even with good tools you are bound to have questions or need further support. The Partner Gallery Feature, which incorporates both Google Partners and Apps, was created with this in mind. Ultimately, the Google Analytics Partner Gallery makes it easier to search for solutions to everyday problems.

If you’re looking for something new in 2024 to improve your online strategy, it’s a great place to start.

How Google Analytics Partner Gallery Works

Initially, Google created a search tool called the “App Gallery” and the Partner Gallery was designed as a re-launch of this (different name, but similar concept). While it isn’t talked about a lot in the online community, it can be a very useful tool to get the technical support you need, especially as a small business.

In different situations you need different kinds of support. Sometimes this may be an app or another type of service assistance. The main difference between the “App Gallery” (as well as other past systems) and the Partner Gallery is the ability to search for different types of support in one place.

The screen shot above is the initial search screen on the home page for the Google Analytics Partner Gallery. Note that you can now search for both partners and solutions in one place. Consider how the two main features work below.

The Partner Gallery Features Services by Google Analytics Certified Partners

The search to find an answer to your question about website testing, conversion optimization, or analytics starts with a GA certified partner. The Partner Gallery utilizes certified partners who go through a rigorous application process to offer support for these areas of expertise. The Google Partners Badge (and certification badges alike such as the The Adwords Certification + Analytics certification) is a great trust symbol that reputable SEO providers use to help build confidence in their website visitors and prospects. GA uses both individual experts or an entire companies who earn their partner verified badge after completing the application and being deemed useful for the Partner Gallery Feature. What this means is that your questions are guaranteed to get the best of the best to respond. Below is a screenshot that shows how you can scroll through some possible Partners:

As you can see in the screen shot above, you are able to search by category and location (to make visiting an office more convenient) when you are searching for a specific service such as “web design” or “ppc management services.” As with searching for other businesses on Google, you can also see how they are rated on a 5-star scale.

Apps by Google Analytics Technology Partners

This is the “app” component. The Partner Gallery uses a list of applications that work directly with analytics by either extending the features of Google Analytics or to help support Analytics by complimenting some of the features. These apps are generally made by third-party companies who again, go through a rigorous approval process, as opposed to being developed by Google.

Once you are at the Partner Gallery you have the option of choosing between services (i.e. certified partner support) or add-on technology (i.e. Google Analytics technology partners). Similar to the services search page, you are able to search by category to refine the options that come up on the results page. Additionally, you are able to search by both ‘paid’ and ‘free’ apps. There are several really great free applications, and of course, some that are definitely worth paying for.

Summer 2014 Features Update to the Google Analytics Partner Gallery

The newest update took place in June 2014 and combined the Apps and Services in one platform. The whole goal of this was to make it easier for companies to find what they need and the exact kind of support they are looking for faster than before. Google Analytics did a lot with the features available, some of which you can see in the screenshots presented above.

In the most recent summer update, the most notable new features were:

A new look and layout that is clean and easy to navigate

New category selection

Partners are now sorted based on your location, making it easier to find service offices near you

There were also other features incorporated in the new update, such as:

Screenshots and videos in order to better understand how certain apps work

Comments and ratings to review user experiences and show feedback

The new features and layout makes it a lot easier to sort through different partners and find what you need. One of the best features of the new update is definitely the incorporation of searching by location. If you have the desire to visit the office of the support expert you are speaking with, or you feel it may be beneficial to meet in person, than you are able to do so with this feature.

Do You Have What it Takes to be Part of the Actual Gallery?

The Google Analytics Partner Gallery is always looking for new consultants and businesses to participate, especially since it’s not well-known by many people. You can visit their page here to learn more about the requirements and the benefits.

To become a Google Analytics Certified Partner, you must be qualified and have expertise with Google Analytics. As I said earlier, Google takes this component seriously and their Partners go through a significant application process. Additionally, if you think you may qualify to be a Technology Partner, they look for partners that offer applications that integrate with and/or complement Google Analytics.

This is a great addition to your business plan and involvement with Google Analytics, so definitely consider this if you think you may be a good fit.

The Takeaway

The Partner Gallery, especially with the new and updated features, is one of the best options for consulting about analytics (and its features) for businesses. While it is not a hot topic of online conversation just yet, its new developments and features make it a rising tool for success, and it will likely keep developing to give users the additional support they need.

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How To Use The Pixel’s Adaptive Charging Feature

Google’s Pixel phones are well-known for providing a unique software experience with timely updates. Speaking of which, Google has recently extended the availability of some features that were introduced with the Pixel 5 to some of its older devices. One of the most useful in the bunch is Adaptive Charging. This article looks at how you can set up and use Adaptive Charging on your Pixel phone.

What Is Adaptive Charging?

Google’s Adaptive Charging is a feature intended to preserve battery health by controlling the speed at which your device charges. This is supposed to keep your battery health optimal and thus extend its overall life cycle.

Apple offers a similar option on iOS. It’s called “Optimized Battery Charging” and aims to reduce chemical aging by reducing the amount of time an iPhone’s battery spends fully charged. Google’s Adaptive Charging alternative works following a similar principle.

The idea is to let the phone steadily charge over a period of several hours, instead of topping it off as quickly as possible. The reason behind this is that the practice tends to degrade the battery more quickly. Basically, Adaptive Charging works to minimize the amount of time the battery spends in the 80 to 100 percent range to prevent premature aging.

Pixels with Adaptive Charging working properly will slow down the charging process overnight and quickly finish charging before the user wakes up.

How to Take Advantage of Adaptive Charging on Your Pixel

While the feature is already turned on by default on your Pixel, it won’t function as as it should unless you set an alarm. We’ll explain more in a second, but here’s how to find the feature on your phone and check that it’s indeed enabled:

1. Open Settings on your Pixel device.

2. Go to Battery.

3. Tap on Adaptive Battery.

4. Here you should see two options: Adaptive Battery and Adaptive Charging. Check to see whether they are enabled. If they are not, toggle them on.

Adaptive Battery is another tool that helps extend your battery’s life by making predictions about which apps you are most likely to use in the next few hours. It then works to reduce power to the ones you don’t use that much.

Going back to Adaptive Charging, it’s not enough to have the feature enabled on your phone. You’ll need to do one more thing: set an alarm.

Here’s the gist. The feature only becomes operational if you set an alarm to go off anytime “between 5 and 10AM.” Also, you’ll need to plug the phone in for the night anytime after 9PM. Once this is done, Adaptive Charging will use your alarm’s settings for guidance to complete the charging process just before you wake up.

Unfortunately, if your schedule does not align to these parameters, your phone will charge at normal speed, no extra tweaks involved. In contrast, Apple’s alternative learns from users’ charging habits, so it can adapt to a person’s unique schedule. Hopefully, Google is open to improving Adaptive Charging in the future so that it can offer a more comprehensive approach.

What Other Adaptive Features Can You Use on Your Pixel? 

On the Pixel 4a 5G+ and Pixel 5, Adaptive Connectivity will automatically switch between 5G andr 4G, depending on the app in use. For texting on WhatsApp, it will give you 4G, but for downloading a song, it will make the switch to 5G.

Moreover, Google recently pushed Adaptive Sound on the Pixel 4a 5G (also available on the Pixel 5). This feature uses the phone’s microphone to assess the sounds near you and then adjusts the equalizer. This results in optimization of volume based on the noise level in the environment you currently find yourself in.

There are a couple other Adaptive options on your Pixel including Adaptive Brightness and Adaptive Notifications. But both are baked into Android, so they should be accessible from most newer smartphones.

If you’re still concerned with improving your device’s battery life, you may be interested in browsing through or list of top tips to save battery life on your iPhone, or our guide on how to save battery life in your PS4 controller.

Image Credit: Google

Alexandra Arici

Alexandra is passionate about mobile tech and can be often found fiddling with a smartphone from some obscure company. She kick-started her career in tech journalism in 2013, after working a few years as a middle-school teacher. Constantly driven by curiosity, Alexandra likes to know how things work and to share that knowledge with everyone.

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Archive Gallery: Vintage Advertisements From Popular Science

Advertisements from bygone eras can look totally different than the ones on our pages today, but when it comes to tapping our emotions, many of them still hold up rather well. There’s a Coca-Cola ad from 1920 showing a typical day in the neighborhood: parents push their buggies down the sidewalk and gentlemen bike alongside Model T’s while blue-collar workers sitting on the edge of a manhole down bottles of “delicious and refreshing” cola. Sounds a little reminiscent of “welcome to the Coke side of life,” doesn’t it?

Sagless Spring Mattress: April 1917

Asbestos: September 1917

Phonograph Party: July 1918

Classic Coca-Cola Ad: September 1920

We don’t need to tell you much about this company. By the summer of 1920, Coca-Cola was being sold all over the United States and Canada, albeit in bottles instead of tin cans. While its tagline back then was “Delicious and Refreshing,” the applicability of 2005’s “Welcome to the Coke side of life” is a testament to the company’s timelessness. See the full ad here

Eastman Kodak Cameras: July 1918

Colgate Shaving Cream: February 1923

Although Colgate’s since become known for its oral hygiene products, the company’s shaving products, such as its Shaving Stick, Rapid-Shave Powder, and shaving cream in a tube (a new development back then) were quite the necessity. The Shaving Stick, pictured in a silver tube, was a stick of refillable aftershave that could be screwed onto Colgate’s “Handy Grip.” See the full ad here

Western Electric Sound System: April 1929

Lifebuoy Soap For Ladies Who Smell: August 1934

Lifebuoy for Men With B.O.: June 1933

The All-American Voice: November 1938

Today, people love complaining about the thick accents and inefficiency of telephone operators and customer service representatives, but in 1938, the Bell Telephone System would have none of that. “It may carry the salty twang of New England or the soft accents of the South,” they said. “It may be swift and clipped in the New York manner of full of the rolling r’s in the style of the West. But where you hear it…It’s the all-American voice of the Bell Telephone operator.” See the full ad here

How to Become a Hot Guy: March 1943

The Playboy’s Handbook: May 1943

Who knew that we were once so invested in helping our readers get frisky? The Playboy’s Handbook, which “gathered in one pleasure-laden book, all the necessary ingredients for every gay playboy,” contained humorous how-to chapters with titles like “Have Fun With Your Clothes On” and “Just A Freudy Cat.” See the full ad here

Montamower’s Mobile Trash Burner: April 1955

A mobile trash burner that doubles as a barbecue grill, just what a 1950’s housewife always needed. Made of aluminized steel and weighing only 32 pounds, Montamower’s Blitz-Burner promised to burn trash without causing a small fire in the front yard. “With a BLITZ BURNER you don’t have to ‘Stand Guard’ till the flames die down,” the company said. “Just light it and leave it!” No fuel required! Plus, like we mentioned earlier, you could turn the trash bin into a barbecue simply by inverting the combustion dome. See the full ad here

Winston Cigarettes: November 1968

Groovy Pontiac: December 1968

Speaking of the 1960’s, check out this groovy ad for the Pontiac Judge, which came with “a special brand of justice” that “regards chips, dings, and scrapes as acts of treason.” Named for a comedy routine popularized by Sammy Davis, Jr., the Judge sports car was developed as a special low-cost, stripped-down model of the Pontiac GTO. See the full ad here

Atari, a Serious Threat to Apple: February 1986

Back in the 1980’s, Atari attempted to conquer the PC market with a 16/32-bit computer system called the Atari ST. In February 1986, writer Joseph Sugarman published a JS&A-sponsored; article arguing why the Atari 520 ST would overthrow the Macintosh as the PC du jour. Firstly, the Atari ST had 256,000 pixels, almost a third more than the Mac had at the time. Secondly, the Mac could use only a 9-inch monochrome monitor, while the Atari came with a 12-inch monochrome and was could be hooked up to a TV set. Thirdly, the Atari cost only $699, as opposed to the $1800 price tag attached to the Mac. “If you’re not convinced that the Atari is far superior to your present computer and a fantastic value, simply return it and I’ll refund your modest down payment plus our postage and handling charges,” Sugarman said. We have a feeling he came to regret that. See the full ad here

How To Track Utm Codes In Google Analytics 4

We all know that running marketing campaigns is not an easy task. But it gets even more difficult if we are not able to measure their performance.

This becomes quite a problem with so many different platforms, campaigns, ad types, and creatives.

By the end of this post, you will be able to refresh your knowledge of how UTM tracking works in general and how to track UTM codes in Google Analytics 4. We’ll be looking at:

Another day, another topic to learn about in the analytics verse. So, let’s get started!

What is UTM Tracking and Why is it Important?

UTM (Urchin Tracking Module) codes are the snippets that are attached at the end of the URLs to give the sources of your traffic more precisely including some required (and important data) like source, medium, and campaign.

In GA4, we can get data for 8 UTM parameters (more on this in the next section). These parameters can prove quite helpful in analyzing the performance of different traffic sources and/or any marketing campaigns.

Let’s try to understand it with an example. We at Measureschool are running a paid Cyber Monday campaign on Facebook and we want to know how it is doing in Google Analytics.

This is how our URL will look with the three required UTM parameters:

If we just knew that the traffic is coming from Facebook, we wouldn’t be able to judge the performance of our paid Cyber Monday campaign.

Similarly, if we add more parameters about the campaign, content, or the type of ad(s) being used, then we can pinpoint their performance.

These codes do not affect how the page performs or its speed. They give us useful information about our marketing campaigns as well as ultimately help with the attribution, and that’s why they are important.

What are UTM Parameters?

UTM parameters are the codes that provide us with important additional information with their keys holding the value we add.

These parameters have three required sources as we discussed above. Others are optional, but using them can give even more information and put things in perspective. 

In UA, we have 5 parameters, and GA4 now has 3 additional parameters, which takes the total to 8.

Here are the 8 UTM parameters available in Google Analytics 4:

1. Source

This required parameter tells us where traffic originates from and is important to do any kind of analysis. Commonly tracked sources are Google, Facebook, Bing, Linkedin, and Email list. E.g., utm_source=Google, utm_source=OctNewsletter.

2. Medium

This parameter tells more about the type of traffic we receive since now we know the origin of traffic in the source. Commonly used ones are PPC, paid_social, social, organic, email, referral, and so on. E.g., utm_medium=ppc, utm_medium=email.

3. Campaign

If you want to track an individual campaign’s performance, then this is the parameter that will help you. It’s commonly used to measure the performance of Facebook, Emails, and any other such campaigns on a platform. E.g. utm_campaign=blackfriday22, utm_campaign=halloween22.

Additional parameters from here onwards are all optional but can be very helpful with attribution and drawing rich insights from your data.

4. Term

This parameter is mainly used for Google Ads (paid search) than any other platform and helps you to know which keywords brought a website visitor to your site. E.g. utm_term=digital_analytics.

5. Content

The following three UTM parameters are only available in GA4.

6. Source Platform

The parameter tells us about the platform that sent the traffic to our site and it collects the values of Google Ads, Manual, Shopping Free Listings, Search Ads 360, and Display & Video 360. E.g. utm_source_platform=GoogleAds.

7. Creative Format

As the name suggests, this parameter helps to understand what type of creative you’re using, e.g. display, video, native, search, etc. Similar to the utm_content, we can use this parameter to differentiate between the creatives as well. E.g. utm_creative_format: image_mountain.

8. Marketing Tactic

This is more about how you’ve done your targeting, i.e., remarketing, prospecting, etc. You can also use it for other information like bidding strategies, more details on audiences, etc. E.g. utm_marketing_tactic=remarketing_180days.

🚨 Note: The utm_creative_format and utm_marketing_tactic parameters are currently unavailable in GA4 reports.

How to Create UTM Codes? Google’s Campaign URL Builder

The most commonly used tool is Google’s campaign URL builder, where you can simply copy and paste the original URL and then type in the UTM parameters to get a final URL below that you can use for your campaigns.

🚨 Note: Make sure to select the web tab if you’re creating UTMs for the web.

Measureschool’s UTM Tool

We also have our UTM tool in the form of Google Sheets that you can use. Simply save it as a copy and start using it.

This tool will also help you to keep a track of all the UTM-tagged URLs in one place and you won’t have to copy-paste it from other tools every time you create one.

The ‘Campaign Tagging Tool’ tab is where you can create UTMs, whereas the ‘Examples’ tab will help you get started with some good examples.

Here’s a quick snapshot of how it looks:

There are also other freely available web tools to create UTMs that you can check out on the internet before settling on one of them.

Whatever tool you use is only as good as how effectively you tag the URLs to see the relevant data in GA4. More on that in the last section.

Where to See UTM Data in GA4?

UTM data can be seen in the standard Reports under Acquisition in all three places:

Acquisition overview

User acquisition: First user default channel grouping

Traffic acquisition

Acquisition Overview  User acquisition: First user default channel grouping Traffic acquisition

This report works similarly to the First user report above but is focused on the sessions. You might see some additional options to add in for the secondary dimension, as well.

In a similar method, I’ve used Session content as a secondary dimension to see the UTM data which is only available for row 9.

Apart from these standard reports, don’t forget that you can also play around in the Explore section of GA4 to create custom reports with UTM data that might suit your needs.

Best Practices for UTM-Tagging

As you can see in the last example above, most of the source/medium had (not set) for Session content and this comes down to how the URLs were tagged. 

Following are some best practices to make the most out of our campaign data. Let’s discuss some important ones.

Keep it Simple – Use easy-to-understand names for your campaigns, content, and keywords. Keeping UTMs close to GA4’s default channel grouping names could also be quite helpful.

Who created the URL – Adding the name of the person who created the UTM links would make it easy to go back to them in case of any questions, as well as to understand their logic.

Lowercase vs Uppercase – Decide whether to use lowercase or uppercase to create UTM links. It’s recommended to use lowercase, though.

Following these practices will not only help you get clean data in GA4 but also make it easier for other users to make sense of the data even when you’re not there.

FAQ How do I create UTM codes?

There are various ways to create UTM codes. One popular method is using Google’s Campaign URL Builder, where you can input the original URL and add the UTM parameters. Alternatively, you can use tools like Measureschool’s UTM Tool in Google Sheets or explore other freely available web tools to generate UTM codes.

Where can I see UTM data in Google Analytics 4?

UTM data can be viewed in the standard Acquisition reports in Google Analytics 4. Specifically, you can find it in the Acquisition Overview, User Acquisition: First User Default Channel Grouping, and Traffic Acquisition reports. Additionally, you can create custom reports using UTM data in the Explore section of GA4.

What are some best practices for UTM-tagging?

Here are some best practices for UTM-tagging:


We’ve now established how to track UTM codes in GA4 along with a basic understanding of what they are, why UTM tracking is important, where to find UTM data in GA4, and some best practices to help us make the most of our data.

Following Google’s default channel groups for naming conventions is a good place to start and you can read more about them in our how to use GA4 default channel grouping article.

Google Announces Google Analytics 4 & Adsense Integration

Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts.

This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance.

Connecting GA4 & AdSense

The merger of AdSense data with other website analytics, such as traffic sources and user behavior, provides a comprehensive understanding of website performance.

You can use this information to identify patterns and insights that can help optimize ad revenue.

Automatically collecting these events for each ad can increase the number of billable events for 360 properties, providing an accurate report of ad interactions.

This eliminates discrepancies previously seen with the integration between Universal Analytics and AdSense.

How To Do It

Follow the steps below to link an Analytics property to your AdSense account:

Sign in to your AdSense account.

Select the property that you want to link from the list.

Your property is now linked to AdSense.

How It All Works

The GA4 and AdSense integration operates through key processes, including shared IDs, automatically collected events, and data joining.

For the integration to function, GA4 and AdSense tags communicate using shared IDs to match each ad impression with its corresponding GA4 event.

This inter-tag communication ensures the logged IDs are the same between GA4 and AdSense for a single event and its corresponding ad impression.

GA4 collects specific events automatically via the Google tag.

Moreover, GA4 joins its data with AdSense log files using shared IDs to match AdSense data with Analytics data.

The information and configuration settings, available when each event occurs, are utilized in this integration process.

Once the AdSense reporting integration is set up, the AdSense revenue data becomes available in the Explorations main menu in the GA4 property.

Dealing With Data Discrepancies

Despite the improved integration, there may be discrepancies between reports in the AdSense account and those in the AdSense section of Analytics.

These can be caused by iframes, security or other blocking software, new AdSense/Analytics integration, timezone settings, and missing Analytics data.

Ensure the Google tag is set up correctly on your website and allow up to 24 hours for data to appear in reports after linking your AdSense and Analytics accounts.

In Summary

The integration of GA4 and AdSense offers a wealth of data insights.

Despite the potential for optimizing website performance and ad revenue, be wary of limitations.

Approach this integration with an understanding of its benefits, drawbacks, and potential for data discrepancies.

Featured image: M-Production/Shutterstock

How To Use Edge Drop Feature To Transfer Files Across Devices? – Webnots

Microsoft Edge has lot of features to make your routine tasks easier. Especially, new features are being added to the sidebar so that it can be easily accessible when you are browsing. With the addition of Bing AI chat to the Edge sidebar, now that you also have a Drop feature to transfer files and notes across devices. In this article, let us see how to use Edge Drop feature to transfer files and notes.   

What You Need?

Here are the things you need to use Edge Drop feature.

Updated Edge desktop or mobile app with version 110 or later.

Logged in with Microsoft account and enabled sync.

Have OneDrive account.

1. Dropping Files and Text from Edge iPhone App

Here I will explain with iPhone Edge app to transfer files to Windows PC. The process remains same for the Android app and you can use Drop in Mac Edge version also.

Open Edge mobile app and tap on the three dots in ovel at the bottom center.

Tap on Three Dots in Edge iPhone App

Scroll down on the pop-up and tap on “Drop” option.

Drop Option in Edge iPhone App

If this is your first-time use, you will see a welcome message like below and tap on “Start” button.

Drop First Time Use Welcome Message

Type your text notes in the box and tap on the arrow to send it.

Type and Send a Note

For sending files, tap on the + icon showing before the text box.

You will see three options – Document, Picture, and Camera. Document will open Files app; Picture will open Photos and Camera will allow you to snap a picture.

Select Option for Sending File

Use one of these options to transfer your file.

Image Sent Through Edge Drop

You can anytime tap on the three dots on top right corner of each message and copy or delete the sent text. For sent files, you will see open and delete options.

Copy or Delete Sent Content

2. Checking Dropped Files and Text in Windows Edge App

Follow the below instructions to check the dropped files and text in Windows or Mac Edge.

Open Edge and go to edge://settings page.

Navigate to “Sidebar” section and enable “Show sidebar” option as shown in the below picture.

Enable Sidebar in Edge Desktop

Scroll down and enable “Drop” option from the list of available apps under “Manage” section.

Enable Drop in Edge Sidebar

Find Dropped Files and Text in Edge Desktop

3. Drop Not Available in Edge Settings

If you do not find the “Drop” option available in Edge Sidebar, then make sure you have updated the browser to version 110 or later. You can do this by going to edge://settings/help shortcut URL in the address bar.

Enable Drop Flag in Edge

Relaunch the browser and now you will see the Drop option in Edge Sidebar. Similarly, you can enable the #edge-drop flag in mobile apps as well. In addition, you can also enable “Enable Drop’s custom notification” flag to get the notification when receiving files/notes through Drop.

Enable Edge Drop Flag in iPhone

4. Where to Access Dropped Files

Whenever a note or file is sent through Drop, you will see a notification in Windows like below. However, that will not be of much help to view the content.

Find Edge Drop Files in OneDrive

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