Trending December 2023 # How To Use Machine Translation To Localize Ugc For Global Websites # Suggested January 2024 # Top 13 Popular

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Is the use of machine translation evil for SEO?

In terms of global website content translation or localization, the best practice is to have content localized professionally by a native speaker.

However, just like everything else, there’s a best practice, and there’s the reality of conducting business.

So, what is the reality of running a global website?

How does the best practice apply – or not apply – especially when it comes to user-generated content (UGC)?

The Challenge of Content Localization for Global Websites

One of the real-life situations that businesses deal with is the challenge of increasing user engagement without negatively impacting SEO performance.

Site owners agonize over following the best practices for their fixed content on the website, but due to the speed and/or the costs of professional translation, oftentimes, it prohibits them to apply this best practice to UGC translation.

Because of this challenge, I often see global websites showing UGC left in English or the source language on their local sites because they are trying to follow the SEO best practice.

I understand that website owners are concerned about the SEO implications of machine translation.

However, when content is not translated into the local language, it won’t help site visitors or website owners.

Let’s go through this challenge step by step to see if we can find some middle ground.

Selecting Content for Machine Translation

Before we deep dive into the topic, I’d like to clarify that this article is specific to user-generated content, and not the entire website.

Fixed content should always be translated and localized professionally by humans without exception.

Page headers and commonly used text, such as column labels, should also be localized and checked by humans.

If you don’t want UGC to rank well in the search results or even be indexed by search engines, that is the safest area to implement machine translation.

Even if the translation is not perfect, it would provide helpful information to site visitors when they can read it in their languages.

When the UGC is on the pages you wish to be indexed by the search engines and perform well in the organic search results, you need to determine the best translation solution.

Crowdsourced Translation

This is not machine translation, but another option that some websites use to localize their content. It usually has a database of words, which participants access to add the words in other languages.

It’s a low-cost solution when you have volunteers to do the translation work. Wikipedia probably is the largest global website using this solution.

Because it depends on crowd participation, it comes with some concerns.

It is difficult to maintain the quality of the translation.

Some languages may take much longer to generate a large enough database to translate content. This becomes a bigger issue when the source language is not one of the more widely spoken/read languages.

Some machine translation tools let you create a glossary database by words and phrases translated by crowdsourced translation.

Below is an example of a clearly wrong word showing up in Google’s Translation Tool.

When a Japanese word for “mischievous” was entered, it gave an incorrect translation in English. (The translation has been corrected since then.)

In order to control the quality of the translation and minimize problems, I suggest that you control who can contribute to the translation project by giving tool access only to trusted editors.

The Advancement of Machine Translation with AI

“We have just started being able to use more context for translations. Neural networks open up many future development paths related to adding further context, such as a photo accompanying the text of a post, to create better translations.

We are also starting to explore multilingual models that can translate many different language directions. This will help solve the challenge of fine-tuning each system relating to a specific language pair, and may also bring quality gains from some directions through the sharing of training data.”

Other companies, including Google and Microsoft, also offer NMT solutions for websites and other translation needs.

In addition to text translation, Microsoft developed the Automatic Speech Recognition (ASR) for audio speech translation currently used for Skype.

Improve the Quality of the Translation

That said, machine translation quality has improved significantly, especially for Western languages.

The following are some things you can do to ensure the quality of the translation:

Create a list of commonly used words (e.g., categories, tags, product names, other keywords). Get them translated professionally or even in-house. Upload the list to the translation engine.

Spot check the translation from time to time to ensure the quality of translated content.

Add online dictionary using their API.

B2B Industry specific machine translation can handle industry-specific jargon and words better.

Optimize the Machine Translation Engine

Integrate translation management system (TMS) environments for machine translation engine implementation.

Customize the machine translation engine for the content type.

Create training data for AI and machine learning.

Still concerned about using the machine translation in terms of SEO?

“I think the kind of the improvements that are happening with regards to automatically translated content… It could also be used by sites that are legitimately providing translations on a website and they just start with like the auto translated version and then they improve those translations over time.

So that’s something where I wouldn’t necessarily say that using translated content like that (spamming content) would be completely problematic but it’s more a matter of the intent and kind of the bigger picture what they’re doing.”

Many websites already use machine translation for their global sites. Their content is indexed and could perform well by providing quality content for their local audiences.

Indeed, it comes back to the “intent” Mueller spoke about.

Translating UGC to provide informative content to your local audience falls under “a good intent.”

Conclusion

Machine translation could be a great solution for some global websites, specifically for handling large volumes of user-generated content.

Don’t let broad standards keep you from serving your consumers. Review the following and make the best decision for your business.

Determine the content on your site that is appropriate for machine translation.

Select the translation solution that works best for your website content.

Optimize the machine translation engine by adding industry-specific terms, keywords, etc.

Create training data for AI.

Monitor the quality of the translation.

More Resources:

Image Credits

All screenshots taken by author, November 2023

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6 Awesome Websites You Can Use To Burst Your Filter Bubble

As humans, we are psychologically biased toward news that backs up our own viewpoints, and the rise of a personalized-to-your-preferences Internet may be magnifying this problem. As awareness of the algorithms that bubble us in grows, though, a whole genre of websites, mobile apps, and browser extensions is popping up to help get you outside your comfort zone.

What is a filter bubble, and why should you burst it?

Coined in 2010 by Eli Parisier, the term “filter bubble” refers to the phenomenon of being isolated from information that differs from your preferred viewpoints. While humans have a tendency to do this on our own by choosing to read certain sources, social media, search engines, and other information-age services have built their business around learning what you like and showing it to you – including news. It’s like listening to one side of a telephone call: you can infer what the other side is saying, but you’re probably missing some nuance.

Here are some balanced news aggregators that show you the actual reality rather than what you want to see.

1. AllSides

AllSides is a news aggregator that draws well-written articles on the same topic from three different websites – one each from the left, center, and right. They have actually patented their system for rating media bias using blind surveys (people rate articles’ bias without knowing the source), third-party research, and community feedback. They recognize that their system will never be perfect, but you’re unlikely to find any other sources trying this hard to be balanced.

Unfortunately, they do not currently have an official app, though they do have a Chrome extension that lets you know the AllSides rating for the site you’re visiting.

2. The Perspective

3. Perspecs News

Perspecs is a publication from the Trinity Mirror, one of Britain’s largest newspaper publishers. While it lacks the transparency and scientific approach of AllSides and isn’t quite as sleek as The Perspective, it does have some nicely-made apps. It focuses not only on left, center, and right political news, but also on other controversial news with a yes/no side, which gives it some variety and makes it interesting to read. The fact that it’s owned by a U.K newspaper group may raise some questions about bias, but the material is usually interesting and intuitively presented.

4. CivikOwl

CivikOwl is an owl that lives in your Chrome browser and tells you about “hoo” you’re reading. It draws data from AllSides and MediaBiasFactCheck to analyze the credibility and left/right bias of the publication as well as using its own machine-learning algorithm to vet the quality of the article’s sources. If it can find alternative takes on the same story, it will show you those as well. It’s lightweight, unintrusive, and fun to use – who doesn’t want to hear what a civically-minded owl has to say about your news?

5. Read Across the Aisle

Read Across the Aisle is a Chrome extension that turns your browser into a comprehensive analysis of your news habits, welcoming you to each new tab with a visual representation of the percentage of your time that you spend on certain media sites. If it sees you spending too much time reading from sources on one side of the aisle, it will helpfully suggest that you try taking a look at another viewpoint.

The only downside: if you’re not a Chrome user you’ll need to start reading all your news in Chrome to get an accurate analysis. It also comes as an iOS app, but it only tracks stories that you read within the app itself.

6. PolitEcho

It’s a pun on “politico,” funny, right? It’s also an interesting way to analyze your Facebook friend group and see how balanced they are politically. You install PolitEcho in Chrome, hook it up to your Facebook, and let it analyze your friends’ Likes and posting frequency. When it’s finished, Politecho returns a graph showing you where your friends most likely fall on the left-center-right spectrum.

If Cambridge Analytica has made you justifiably nervous about third-party apps rifling through your data, don’t worry — Politecho does all the data-crunching locally, on your own computer, and doesn’t send your personal data anywhere. While it’s hardly perfect, it really works best for your hardline left/right friends.

Are these sites and apps the answer?

The Internet provides easy access to an almost infinite amount of information, and these sites and apps can help you find some things you might otherwise miss. However, bubbles and echo chambers were problems long before the Internet and probably aren’t going away anytime soon. These tools aren’t a cure by any means, but they’re a great place to experiment with getting outside your informational comfort zone.

Andrew Braun

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Best Websites To Download Old Pc Games For Free

In this post, we list the best websites where gamers can download old PC games for free (full version). PC gaming on Windows 11/10 is very important to Microsoft, and that’s because the Windows operating system has long been the best place to play. Now, gaming is not just about getting involved with modern titles, but older ones as well. Millions of people around the world enjoy playing older PC games for more reasons than one.

Best websites to download old PC games for free

The games from these websites are some of the best and worst of the past, so dig in and you are certain to find a few gems that are playable for many years to come.

Abandonware DOS

My Abandonware

Abandonia

Games Nostalgia

RGB Classic Games

The Internet Archive

1] Abandonware DOS

If you want to play old DOS games, we suggest visiting Abandonware DOS. Here you will find hundreds of older games along with several titles designed for Windows. The newest game we could find on the website was released back in 2002, so you are certain to never locate a single drop of modern.

Now, one of the reasons why we like Abandonware DOS is because it comes with a public rating system where any visitor can leave a review. This makes it much easier for folks to decide which game to download and which to avoid.

Visit the Abandonware DOS website.

2] My Abandonware

If you want to search through over 15,000 video games, then My Abandonware is the perfect website to visit. Some of the titles found here are from the deep web, and as such, quite rate. The platform is actively maintained by a small team; therefore, you can trust it’ll be around for a long time to come.

When it comes down to search, My Abandonware does a great job in this regard. You can search for a game by using names, the year of publication, the game platform, the genre, the theme of the game, the publisher, and even search by the name of your favorite developer.

Visit the My Abandonware website.

3] Abandonia

OK, so this website was founded back in 1999, and since then, it has become one of the leading websites for downloading old games. Right now, Abandonia features around 1,400 games and nearly one million members, which is an impressive feat if you ask us.

The great thing about this website is that it gives each game a comprehensive review, something not found on other websites that provides similar content. Now, since the website focuses more on DOS games than anything else, you won’t find other types of abandonware here, so keep that in mind.

Visit the Abandonia website.

Read: Best Free download full version PC games.

4] Games Nostalgia

Our next favorite place to find old titles is Games Nostalgia. This website is home to hundreds of great games that have been released between 1985 and 1995. If you want earlier games released after the date mentioned, then you’re in the wrong place.

Interestingly enough, there is no need to download an emulator to play these games because Games Nostalgia has decided to package each title with its emulator. So, as it stands, there are no additional steps for players to take. The idea here is to just download, install, and play for a stress-free experience.

Visit the Games Nostalgia website.

TIP: Play MS DOS games online at these top 5 sites

5] RGB Classic Games

Love older DOS games, but also want to play a few modern ones to boot? Then RGB Classic Games should be atop of your list. The dedication of this website is to preserve classic games from now-dead operating systems such as DOS, CP/M-86, OS/2, Win16, and Win9x.

In terms of searching for your favorite games, RGB Classic Games makes it possible to search via the operating system, year released, legal status, and more.

Visit the RGB Classic Games website.

Read: How to get back the classic Solitaire and Minesweeper on Windows 11

6] The Internet Archive

The final website on this list is The Internet Archive, a non-profit organization that deals in the safeguarding of core principles of the internet. Now, it is not possible to download games via the website, but it does offer users the ability to play many titles from within the web browser.

So far, The Internet Archive has preserved more than 2,300 classic DOS games, so chances are, you will find what you’re looking for.

Visit The Internet Archive website.

Read: Create 2D and 3D Video Games with Superpowers, an Open Source tool

Can you still buy old PC games?

Yes, it is still possible to buy old PC games, but it all depends on the game. Some titles are available via various online gaming platforms, while others are available either on eBay, or brick and mortar stores.

Read: Download and Install Classic 3D Pinball game for Windows 11

What is a DOS game PC?

You might be wondering, what is a DOS game. Well, it is a game based on MS-DOS or PC DOS rather than Microsoft Windows. Folks born in 1985 or earlier are more likely to have played these games when compared to the modern generation of gamers.

Read: How to run old DOS Programs in Windows 11.

Machine Learning (Ml) Business Use Cases

As machine learning (ML) technology improves and uses cases grow, more companies are employing ML to optimize their operations through data.

As a branch of artificial intelligence (AI), ML is helping companies to make data-based predictions and decisions based at scale.

Here are some examples across the globe of how organizations in various industries are working with vendors to implement machine learning solutions:

See more: Machine Learning Market

The AES Corporation is a power generation and distribution company. They generate and sell power used for utilities and industrial work.

They rely on Google Cloud on their road to making renewable energy more efficient. AES uses Google AutoML Vision to review images of wind turbine blades and analyze their maintenance needs.

“On a typical inspection, we’re coming back with 30,000 images,” says Nicholas Osborn, part of the Global AI/ML Project Management Office at AES.

“We’ve built a great ML solution using Google Cloud’s tools and platform. With the AutoML Vision tool, we’ve trained it to detect damage. We’re able to eliminate approximately half of the images from needing human review.”

Industry: Electric power generation and distribution

Machine learning product: Google Cloud AutoML Vision

Outcomes:

Reduced image review time by approximately 50%

Helped reduce prices of renewable energy

More time to invest in identifying wind turbine damage and mending it

Watch the full AES on Google Cloud AutoML Vision case study here.

AIMMO Enterprise is a South Korean web-based platform for self-managing data labeling projects. Their services can be used for autonomous driving, robotics, smart factories, and logistics.

They were able to boost work efficiency and productivity by establishing an MLOps pipeline using the Azure Machine Learning Studio.

“With Azure ML, AIMMO has experienced significant cost savings and increased business efficiency,” says SeungHyun Kim, chief technical officer at AIMMO.

“By leveraging the Azure ML pipeline, we were able to build the entire cycle of AIMMO MLOps workflow quickly and flexibly.”

Industry: Professional services

Machine learning product: Microsoft Azure Machine Learning Studio

Outcomes: 

Improved efficiency and reduced costs

Helped build AIMMO’s entire MLOps workflow

Makes it easier to deploy batch interface pipelines

Works as an all-in-one MLOps solution to process data in 2D and 3D

Read the full AIMMO on Microsoft Azure Machine Learning Studio case study here.

See more: Key Machine Learning (ML) Trends

Bayer AG is a multinational pharmaceutical and life sciences company based in Germany. One of their specializations is in producing insecticides, fungicides, and herbicides for agricultural purposes.

To help farmers monitor their crops, they created their Digital Yellow Trap: an Internet of Things (IoT) device that alerts farmers of pests using image recognition.

The IoT device is powered using AWS’ SageMaker, a fully managed service that allows developers to build, train, and deploy machine learning models at scale.

“We’ve been using Amazon SageMaker for quite some time, and it’s become one of our crucial services for AI development,” says Dr. Alexander Roth, head of engineering at the Crop Protection Innovation Lab, Bayer AG. 

“AWS is constantly improving its services, so we always get new updates.”

Industry: Agriculture and pharmaceuticals

Machine learning product: AWS SageMaker

Outcomes:

Reduced Bayer lab’s architecture costs by 94%

Can be scaled to accommodate for fluctuating demand

Able to handle tens of thousands of requests per second

Community-based, early warning system for pests

Read the full Bayer AG on AWS SageMaker case study here.

The American Cancer Society is a nonprofit dedicated to eliminating cancer. They operate in more than 250 regional offices all over the U.S.

They’re using Google Cloud ML Engine to identify novel patterns in digital pathology images. The aim is to improve breast cancer detection accuracy and reduce the overall diagnosis timeline.

“By leveraging Cloud ML Engine to analyze cancer images, we’re gaining more understanding of the complexity of breast tumor tissues and how known risk factors lead to certain patterns,” says Mia M. Gaudet, scientific director of epidemiology research at the American Cancer Society.

“Applying digital image analysis to human pathology may reveal new insights into the biology of breast cancer, and Google Cloud makes it easier.”

Industry: Nonprofit and medical research

Machine learning Product: Google Cloud ML Engine

Outcomes:

Enhances speed and accuracy of image analysis by removing human limitations

Aids in improving patients’ quality of life and life expectancy

Protects tissue samples by backing up image data to the cloud

Read the full American Cancer Society on Google Cloud ML Engine case study here.

“The new model assesses intersections by risk, not by crashes,” says David Slack-Smith, manager of data and intelligence at the Road Safety Commission of Western Australia.

“Taking out the variability and analyzing by risk is a fundamental shift in how we look at this problem and make recommendations to reduce risk.”

Industry: Government and transportation

Machine learning product: SAS Viya

Outcomes:

Data engineering and visualization time reduced by 80%

An estimated 25% reduction in vehicle crashes

Straightforward and efficient data sharing

Flexibility of data with various coding languages

Read the full Road Safety Commission on SAS Viya case study here.

See more: Top Performing Artificial Intelligence Companies

How To Use Crm For Marketing Campaigns

Customer relationship management (CRM) is essential to sales, marketing, and customer support.

CRM software can help to automate data collection and analysis so your teams know exactly how to personalize service to each customer.

CRM software provides insight into your customers and target audience, thereby allowing you to improve marketing campaigns to target likely conversions.

This article is for small business owners and marketers who want to use software to streamline operations, increase sales, and improve marketing.

For marketing to be effective, it has to get the right message in front of the right audience at the right time. To do this, you must have a solid understanding of potential and existing customers’ needs and then create marketing campaigns that address those needs. CRM software and tools can help marketing teams collect and analyze audience data to build more effective marketing campaigns.

Editor’s note: Looking for the right CRM software for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs.

What is CRM?

CRM stands for “customer relationship management,” which describes the process of managing interactions with current and potential customers throughout the sales process. The goal of CRM is to improve business relationships with customers. CRM encompasses all of the strategies, methods, and processes that involve using data to develop, improve, and manage customer relationships. It also describes the software, technology, and applications used to support CRM.

What is CRM software?

CRM software refers to the software, applications, and technology that help organizations collect, organize, and analyze their customers’ data for the purpose of managing customer relationships. CRM software makes up part of the CRM system, which stores data collected on current and potential customers. This data is collected and tracked at every point of interaction with the customer, such as when they share their contact information, engage with marketing campaigns, communicate with customer support, and purchase a company’s products or services.

Different departments within an organization can use CRM software in specific ways:

Marketers can pull details on customers to create targeted marketing campaigns.

Sales reps can use previous purchases and interactions to put together customized offers before contacting customers.

Customer support representatives can use customers’ backgrounds and contact information to provide a higher level of customer service.

Key Takeaway

CRM software captures useful data for marketing teams, sales teams, and customer support representatives.

Tip

CRM software can improve marketers’ understanding of their target customers and allow them to segment their audience for marketing campaigns.

6 CRM features to improve marketing campaigns

The specific CRM tools a business uses for its marketing campaigns will depend on the industry and size of the organization. However, most businesses will benefit from the following features:

Centralized location for audience data

CRM software stores and organizes customer data (e.g., contact information, phone calls and emails, customer feedback, sales activities) in a centralized location. Creating a central repository of customer data helps you find, organize, and analyze customer information as you collect it, as well as uncover trends, patterns, and insights (e.g., the most popular products, the most effective marketing messages, customer demographics).

Segmentation and targeting of customer groups

CRM software enables businesses to segment customers into groups according to a wide range of characteristics, such as demographics (e.g., age, geographic location, job role, industry, company size) and activities (e.g., recent and past purchases, email response rates, social media activity, personal preferences). This information enables marketers to create very defined customer profiles and then personalize their marketing messages to target very specific groups of customers. Marketers can also create targeted business-to-business email marketing campaigns, which can increase subscriber numbers, email marketing metrics, and revenue.

Creation of personalized content

Because CRM software provides a wealth of information about your customers, you can customize communications to each person you contact. People dislike impersonal marketing messages that begin with generic introductions like “Dear customer.” You can pull information from your CRM software to create communications that address potential and current customers by name. You can also include the customer’s position and company to truly tailor the message and grab their attention.

Having other information about the customer, such as their purchasing history and preferences, as well as notes on previous communications, allows you to craft a message tailored to each customer. For example, you could discuss ideas and opportunities, provide useful and helpful information, and guide the conversation to suit a specific customer. This level of personalized content results in increased response rates, more positive brand perception, and higher revenues.

Seamless connection to marketing channels

Using CRM software, businesses can share customer information across all departments within an organization, such as marketing, sales, and customer service. When these departments share access to audience data, it makes it easier to uncover customer insights and create personalized communications. Without a CRM, it’s easy for data in different departments to be duplicated, overlooked, or lost, but a company-wide CRM allows the marketing team to create and use customer reports that contain complete information. It also ensures messages are consistent and focused within specific channels.

Ability to create, test, track, and improve marketing campaigns

Your business can use the information a CRM collects to create targeted marketing campaigns, test campaigns and different elements of those campaigns (e.g., headings, offers, graphics), and track the results of each campaign. Using a variety of metrics – such as email open rates, new subscribers, and purchases – you can evaluate how each campaign performs and then adjust it to improve results (or cancel campaigns that are clearly not getting results). This will enable you to make the best use of your marketing budget.

Another benefit of CRM software is that you can reuse marketing campaigns that have proved effective in the past. You can use the data and analysis from previous marketing campaigns to demonstrate their success, thereby removing any guesswork about where to spend your marketing dollars. The ability to recycle campaigns, templates, forms, and other marketing materials for new customers and markets will improve the efficiency of your marketing resources.

Tools to support business growth

By using CRM software to collect audience data and learn more about your current customers, you can apply your research to find and communicate with potential customers in existing and new markets. You can also improve customer loyalty by using the information you have collected on your customer base. Small businesses that do not have large marketing budgets can use CRM software to stretch their resources and support business growth. Rather than marketing to large swaths of potential customers, a small business can identify the people who are most likely to buy its products or services and focus marketing resources there.

Did You Know?

CRM software can boost marketing campaigns by contextualizing customer data, personalizing marketing materials, and testing new iterations of campaigns to optimize performance.

Choosing the right CRM software for your business

There are many types of CRM software packages, and although they offer a lot of the same features, companies have different needs for their CRM. Ask the following questions to help determine your business’s CRM needs:

Will you use CRM software primarily for marketing, sales, or both? The software you choose might depend on which teams in your organization will need or benefit from customer

What level of complexity does your business require? Some businesses might benefit from using a simpler CRM that they can adjust as they grow.

Which marketing channels do you use to communicate with your audience? It would be ideal to use CRM software that integrates easily with your most widely used marketing channels.

Do you want your CRM software to scale? You will likely find new ways to use the data from your CRM as your business grows, but you might never need some features offered by higher-end software.

Key Takeaway

The right CRM software for your business depends on your unique circumstances, so make sure to evaluate your business before selecting a system.

How The Expressions Nft Marketplace Aims To Uplift Global Communities

Next week, the NFT platform Expressions — a marketplace dedicated to supporting underrepresented global art communities in Web3, will launch its genesis art project — Origins & Ancestries. The drop is the first of ten that will take place over the next year and will showcase 1,000 artworks from 12 artists in the Caribbean, including Sofía Maldonado-Suárez (Puerto Rico), Edward Bowen (Trinidad), Carlos Davila Rinaldi (Puerto Rico), Isabel Berenos (Curaçao), and more.

Expressions was created with an expansive goal in mind; Web3, for all its open-access rhetoric, remains frustratingly Western-focused, with North American and European artists dominating trends and headlines. To better shine a light on efforts to broaden the NFT ecosystem’s horizons, we spoke with JD Lasica, co-founder of Amberfi, the tech solutions platform behind Expressions, and Amberfi’s Director of Marketing and Community, Milena Rimassa, to talk about Expressions’ ambitions and why the NFT ecosystem needs to ensure all boats rise in its tide.

Expressions: a platform for global communities 

Like misconceptions of the gender imbalance in Web3, the stereotype of the crypto art space being composed of white men is an unfortunately persistent caricature. Similarly, the Black community in Web3 is doing amazing work in the space, with both artists and founders helping to carry the culturally diverse torch forward. 

Lasica and Rimassa are well aware of this fact and aim to prevent the repetition of inequities that are so common in the traditional art world.

“We feel really strongly that the Web3 space needs more diversity,” Lasica told nft now. “Not enough women are involved, not enough artists and creatives from underserved, unheard art communities are involved. Why can’t we have our ownership economy working in a way that benefits everybody?”

Credit: Carlos Davila Rinaldi

“There are so many artists all over this planet that were underrepresented in earlier iterations of the art world,” Rimassa said while speaking to nft now. “And there’s a lot of art that exists out there that can finally be monetized in ways to provide a sustainable living for others for marginalized groups.”

The artists taking part in Expressions’ inaugural drop, Origins & Ancestors, likewise believe Web3 can and should encapsulate a much wider spectrum of artists and cultures than it currently does.

“As an artist from Curaçao, it’s exciting to share my work alongside talented creators who are exploring themes of identity, culture, and heritage,” Berenos said in a press release shared with nft now. “Being a part of this project means more than just showcasing my art. It’s about contributing to a larger conversation about who we are and our origins.”

Building with artists in mind

Lasica and the Amberfi team have spent the last year talking to “thousands of creatives” around the globe to better understand what they want out of Web3 and how they’d like to engage with it. Most, he says, feel that the major NFT marketplaces out there aren’t serving their needs around intellectual property protection and ease of use. Expressions was built with these artists not only in mind but on board, with Lasica saying they regularly invite artists onto Zoom calls and Slack channels to “build the platform together.”

Credit:  Sofía Maldonado-Suárez

The platform will feature a one percent marketplace fee to sellers and a 1.9 percent fee to buyers on each NFT sold. Lasica and the team are trying to keep things relatively inexpensive on the marketplace while adding value in terms of curation and opportunities to artists to establish a footing in Web3. Benefits to creatives and collectors will include free mints, enforceable royalties, prices pegged to USD (payable via ETH, MATIC, or credit card), private workspaces for creators, and more.

Expressions’ season two drop is due in July and is set to feature 12 artists from the African continent. In the future, Expressions community members will be able to vote on the next geographical region the platform will focus on, with options including South Asia, South America, Aboriginal communities in Australia, First Nations, and more. For those interested in getting early access to the site, head to the platform’s Discord to learn more.

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