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If you’ve ever tried to write long passages using a touchscreen keyboard, you may have found that it was very uncomfortable and frustrating to do. If you want to type while you’re on the go, you may be tempted to get a laptop or a smartphone with a physical keyboard. Before you buy anything, however, consider the idea of converting your current smartphone into a writing station. Of course, this won’t be using the touch keyboard at all; we’re going to instead convert the phone into a miniature writing station!
In order to do this, you’ll need the following:A Good Phone Case/Stand
Smartphones are media savants; they can play music, stream YouTube videos, and act as miniature screens for movies. As such, there are phone cases designed to both protect the phone and act as a stand when unfolded. That way when you’re typing away, you don’t have to hold the phone at all; simply prop it up on its stand and type with your hands free.
It’s very important not to rush out and buy the first case you see! Mobile phones come in a wide variety of shapes and sizes, so you’re going to need a case that specifically states it fits your phone. Otherwise, you may be left disappointed!Recommendations
If you own a Samsung Galaxy S9, LK’s case comes in some very nice colors and keeps the phone well-protected; it’s also very easy to fold into a stand for easy typing on the go.
For Google Pixel 2 XL users, try Newseego’s case. This has a handy ring stand that can rotate 360 degrees to suit how you want to stand it. It’s also at a great price, so you don’t have to shell out too much to try this style of typing!A Good Bluetooth Keyboard
Now that the phone is free-standing, it’s time to do something about that touch keyboard. Bluetooth keyboards have a similar feel to a “regular” one, and as such, make for a much better way to type than on a touch keyboard. Do a search for a good Bluetooth keyboard and pick one up. Make sure your phone can accept Bluetooth devices before getting one!Recommendations
If you’re stuck on finding a keyboard, we reviewed a very nice model from Inateck not too long ago. It’s slim, lightweight, and has some great shortcuts to maximise productivity.
If that’s not to your liking, Arteck’s keyboards are a great way to get a stellar piece of kit without spending too much money. It has a changeable backlight color, six months battery life, and feels great to type on – all for under $20!A Good Word Processor Recommendations
Writer Plus is a full word processing kit designed to work smoothly with mobile devices. It’s very lightweight and has some easy organisation options to help keep everything collected.
JotterPad takes a more creative stance, making itself suitable for story and poetry writers. It has some nice font options and the ability to save to the cloud to help back up that novel you’re writing.
For a more familiar word processor, you can’t go wrong with Microsoft Word! With all the familiar features and natural integration with OneDrive, Word can be a great tool for people who predominantly use Windows machines.Putting Them All Together
Once you have all three, writing on the go becomes very easy. Connect the phone to the Bluetooth keyboard, then stand it up on the case that you got specifically for your phone’s model. Boot your chosen word processor, and suddenly you have a miniature writing device you can use to get work done on the go. Getting all three of these accessories puts less of a dent on your budget than getting a new phone or laptop, and it makes use of a device you already have, making it a great solution for a simple problem.Mobile Writing on Mobile
If you find yourself needing to write long passages on your smartphone while you travel, a laptop or a phone with a physical keyboard can be of use; however, it’s a lot cheaper and convenient to instead convert your phone into a writing device instead!
Does this make mobile writing easier for you? Let us know below.
Image credit: Wireless keyboard, smartphone with blank screen, pen and stickers on dark background by MakcouD/Shutterstock
Simon Batt is a Computer Science graduate with a passion for cybersecurity.
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Have you ever thought about living a writer’s life? It may seem like a luxury that no educator can afford. If you do write for yourself, it might feel like a guilty pleasure. Colleagues may ask how you find the time to engage in the joy of writing. There are many reasons why it’s worth it. There are also many ways to make it more likely to happen.
Whether you’re interested in beginning or you’re reworking your life as a writer, you might want to consider the power of visualization to make lasting change. A first step before taking action could be to see yourself living a writer’s life. Imagine when you would write and where. For instance, you may decide to write in the evening at your kitchen table. Close your eyes, and visualize writing. Think about what you’re doing immediately before you begin writing, and then imagine yourself pulling out your chair and sitting down to write. Think about what you might write, and then imagine writing. If you’re fine-tuning your writing habits, think about what you want to improve upon, and then imagine it happening. Visualization is a technique that allows one to become familiar with an action before making it happen, which also makes the action more likely to occur.
4 Potential Benefits of Taking Up Writing
1. Living a writer’s life may improve the quality of your personal and professional experiences. There are many benefits to writing each day. When we write, we deepen our thinking. For example, I imagine I am in the midst of writing a short story. As I think about what I want to say and put that into writing, I may find gaps in my thinking, work to fine-tune the description of a character, or rework dialogue to bring flow to the piece. Such work exercises my cognitive muscles. Writing forces us to formalize our thoughts and then rework our thinking to make ourselves sharper and better prepared to tackle life’s challenges.
2. Writing serves as an external representation and a memory aid to deepen understanding and construct new meaning. Think about a time when you were reading articles, books, or blogs on a topic of interest. If you add writing into the reading mix, it slows you down so you have the time to consolidate and reflect on your learning. It also gives you a medium in which you can save and then extend your thoughts. If you contribute to your writing on a routine basis, you will have the chance to reread your writing to spark new thinking or ask questions. When you have the writing saved, you can also trace how your thinking has evolved and avoid lost time in forgetting what you considered. A likely by-product is that thinking becomes more efficient.
3. By writing, you may help your students become better writers. Often the art teacher paints, and the music teacher plays. Content-area teachers may act on their craft through writing. Teachers use their writing experience to model for and mentor students. Think about the art teacher. When a student questions how to re-create an image on canvas, the art teacher may suggest a technique they have used in similar situations. It might not be nearly as effective to tell a student to watch a video of how an artist paints and then try out some of their moves. When the teacher has a range of personal experience to share with the student on how to paint, the teacher is an immediate mentor to the student.
Similarly, when a student is writing an argument, the teacher may share their experience in writing along with some techniques that work for them. Demonstrating why and how teachers write in real life allows students to understand the why behind writing. It also solidifies a potentially stronger mentor-mentee relationship as teachers ask students to engage in work they also do themselves.
4. When teachers spend time writing, other areas may become easier. Using our experience to teach writing to students allows our greatest and most powerful instructional resource to be our own experience. In this way, it reduces time spent planning or searching for the “how” to teach writing. It also can make us more attuned in the moment. When talking about writing and connecting with kids around their writing, teacher writers can easily draw from their experience in the teachable moment. Another benefit is that it can grow confidence in instructional practice. Living the life of a writer allows a teacher to further develop their authority in the territory of writing.
Beyond this, it can be easier to decipher meaningful instructional routines and important writing research when one more intimately knows the craft of writing. Finally, with writing come the benefits of reduced cognitive load, consolidated learning, and becoming a more efficient thinker. Daily problems to solve or instructional dilemmas to resolve may come more easily to the disciplined writer over time.
Holograms aren’t just for droids and dead rappers. You can make your own with a piece of transparency paper and a four-sided hologram video. Properly folded, the transparency will combine the images on a phone or tablet screen to create “a reflection that gives you the illusion of an object hovering in space,” says Alex Cronin, a physicist at the University of Arizona.
Smartphone HologramMake the Hologram Stats
Time: 10 minutes
Difficulty: EasyTools and Materials
Sheet of transparency paper
Pencil, pen, or marker
Smartphone or tabletInstructions
Use this template to fold the transparency paper into a prism. Cut along the solid black lines and crease along the red lines.
Copy the online template onto the transparency, with a radius of 4 inches or more.
Cut along the solid black lines, and crease along the red lines.
Tape the two opposite sides together to make a prism.
Open a four-sided hologram video on your smartphone or tablet. We have one of these videos below, and you can find more by searching for “hologram video” (this is a particularly fun one).
Place the small opening of the prism in the video’s center. Look through the side.Instructions—Without a Template
No printer for the template? No problem!
Use a compass and pen to draw a circle with at least a 4-inch radius on the transparency paper. Cut it out with scissors.
Mark five dots around the circle, each the radius’ distance apart, and use a ruler to draw a line connecting them.
Cutting along the lines, discard the rounded edges and the remaining third of the circle.
Fold the trimmed transparency in fourths to make four separate equilateral triangles. Cut off their tips about an inch from the bottom and tape the two opposite sides together to make a prism.
Open a four-sided hologram video on your smartphone or tablet. We have one of these videos below, and you can find more by searching for “hologram video” (this is a particularly fun one).
Place the small opening of the prism in the video’s center. Look through the side.More Optics Hacks
A smartphone can perform other optical tricks. Harvest a focus lens from a laser pointer, and attach it to the phone’s camera with some wire. The lens will magnify images to make a DIY microscope (full instructions here). Or stick a few pieces of clear tape over the flash, and color them with blue and purple Sharpie markers. This filter blocks out most visible light and leaves only the ultraviolet spectrum, turning the phone’s flashlight function into a blacklight (full instructions here).
This article was originally published in the November 2024 issue of Popular Science, under the title “Smartphone Hologram.”
Also, be sure to check out our consumer cell phone buying guide, which walks you through the general features and specs to look for and test while shopping for a phone.Operating System
Current Android phones run either Android 2.3 (Gingerbread) or Android 4.0 (Ice Cream Sandwich). Many Gingerbread phones will receive an upgrade to Ice Cream Sandwich eventually, though, and ICS adds a slew of business-friendly features to the Android platform.
Both Gingerbread and ICS support near-field communication (for making mobile payments), Voice over IP calls, and one-touch word selection and copy/paste.
ICS’s Gmail app has a context-sensitive Action Bar at the bottom of the screen that changes depending on where in the app you are. For example, when you’re looking at an email message, you see options to archive it, trash it, label it, or mark it as unread. When you’re viewing your inbox, the bar changes to display options for composing new messages. Adding attachments from your gallery or other folders is now much easier as well. If you’re a heavy Gmail user, you’ll appreciate these updates.
To help you organize your IMAP and Exchange accounts, the Email app in ICS supports nested mail subfolders. The Email app also supports Exchange ActiveSync v14.
Traditionally, business users have not favored Apple’s iOS. However, in its latest iteration, iOS 5, the platform has expanded its business features.
The platform update introduces Siri (currently only on the iPhone 4S), which strives to be your very own digital personal assistant. Siri lets you send text messages, create calendar appointments, set alarms, and solve basic math equations via voice command.
Perhaps the biggest deal about iOS 5 for business users is the addition of iCloud, Apple’s cloud service that lets you sync and share documents (as well as photos, videos, and music) across multiple iOS and Mac devices.
In the iOS 5 mail app, you can add rich formatting, such as bold and italic text, to messages, as well as indent text. Mail now has a built-in dictionary, too. Another highlight is the iMessage app, which lets you send messages to any iOS device, regardless of whether it has SMS support.
Microsoft’s latest version of its mobile platform, Windows Phone “Mango,” has a variety of practical features for business users. Perhaps the most important feature is the Office Hub, which gives you full access to the Microsoft Office Suite; there you can view, edit, and create documents in Word, Excel, and PowerPoint. Users also have access to OneNote, Microsoft’s version of Evernote, which lets you jot down notes and associate images with them. In addition, with Mango, you can save and share Office documents through Office 365 and Windows Live SkyDrive, so you can access your documents whenever you need them.
Email messages are organized by conversation, with replies to a thread consolidated into a single view that you can follow more easily. You can make multiple inbox groups, too: If you have two work-related inboxes, for example, you can group them together to see all of their messages in one place, while keeping your work email accounts separate from your personal email accounts. You can also pin any of your inboxes to your home screen for quick and easy access.
All phones with BlackBerry 7 OS (the latest version of RIM’s software) come equipped with BlackBerry Balance, which helps you maintain your business and personal lives on one phone. When your handset is connected to your company’s BlackBerry Enterprise Server, Balance keeps your personal information separate and your business information secure.
The incredibly useful BlackBerry Protect lets you back up your data and manage multiple devices. If your BlackBerry is stolen or lost, you can remotely locate it, wipe it, lock it, or change the volume of the ringer. Like Balance, this service is completely free for BlackBerry 7 OS users.
Last but not least, the premium version of Documents to Go is available for free on all BlackBerry 7 OS phones. Users can now compose, edit, and view Word, Excel, and PowerPoint files. This addition is just one more excellent business feature that BlackBerry OS offers its enterprise customers.The Specs That Matter for Business
The particular phone features described below are crucial to business users, but if you plan on using the same phone for your everyday life, check out our general cell phone buying guide too.
If you decide to buy a 4G phone, first confirm that your area has coverage. Verizon currently offers 4G coverage in 175 U.S. cities (check the carrier’s coverage map). Sprint has a complete coverage map of its WiMax network, too. AT&T has launched 4G LTE in 15 cities, and it plans to complete the rollout by the end of 2013.
An HDMI port will let you hook up your smartphone to an HDTV, which is ideal for giving presentations on the go. Some phones have MHL ports rather than HDMI. The MHL specification (Mobile High Definition Link) is a 1080p HD video and digital audio interface for connecting smartphones and other portable devices (tablets, cameras, and the like) to HDTVs. So what’s the big deal? It simultaneously provides power to your phone–something that HDMI cables don’t do.
Front-Facing Video Camera
If you plan on making video calls or participating in videoconferences from your phone, make sure that it has a front-facing video camera. Front-facing cameras range from VGA video-only cameras to 2-megapixel cameras that can take still images as well. Video quality, however, won’t be as dependent on the actual camera as it will be on the app or network you are using to make the call.
Whether it is in the cloud, in your phone, or available on removable memory, storage is a big factor to consider when you’re purchasing a smartphone. If you plan on storing a lot of documents and presentations on your phone (along with your personal photos, music, and videos), this is a spec you’ll definitely want to pay attention to while shopping. Some phones have built-in ROM storage along with a MicroSD slot (for example, an 8GB phone might offer built-in memory plus a MicroSD slot expandable up to 32GB).
If you simply can’t adjust to a touchscreen keyboard, consider a phone with an actual QWERTY keyboard. Smartphones with physical QWERTY keyboards are an endangered species nowadays, but you can still find a few out there. You might opt for a candy-bar model, such as the BlackBerry Bold 9790 or the Motorola XPRT, or a phone with a slide-out keyboard, like the Samsung Captivate Glide.
Next Page: Applications and Accessories
The Apple ecosystem is exceptional and unique, but more importantly, it is the only system that gives the massy Android as well as Windows ecosystems a major run for their money. Yet, we would be fraught with ignorance if we dismissed Google in this whole mix. The tech giant has a strong influence even in the exclusive Apple ecosystem because at the end of the day, many Apple users use Gmail and other Google apps; applications for which there is no replacement. So it’s not surprising that even the staunchest Apple fans may find themselves backing up their photos and videos in Google Photos.
But Apple does not make it comfortable for a user to use Google Photos on the iPhone. A unique ecosystem comes with its own caveats and incompatibility is a major problem that users tend to face in a cross-ecosystem clash. What is a non-issue for a non-Apple user becomes an additional step for an Apple user. So here’s everything you need to know about how to download Google Photos in JPEG format.
What is the difference between a JPEG and HEIC file?
The universal and age-old format of JPEG or Joint Photographic Experts Group is a universal file format that is used for saving digital photos. This format has is popular across all systems, including Android, Mac, Windows and iOS because of its ability to greatly minimize the file size of images. Even Apple devices used the JPEG format to save and store images, both on-device as well as on Cloud.
As Apple worked to become more exclusive with each OS update, the tech manufacturing giant introduced the HEIC or High-Efficiency Image Format as part of its iOS 11 update. This effectively meant that all images on Apple devices would be automatically saved in the HEIC format.
Unlike in the case of JPEG, the HEIC format is extremely exclusive and restricted to the Apple ecosystem. However it is a better space-saving solution as images that are saved in the HEIC format take up only half as much space as their JPEG counterpart and in terms of quality, there is no noticeable difference between images saved in both formats.
Why are my Google Photos downloading as HEIC files?
The ecosystem restriction kicks in very strongly when Google Photos is involved. If you are backing up your images in Google Photos, then the images are being saved in the .heic format instead of .jpeg format. Google Photos for iOS devices started supporting the HEIC format so that users would be able to use the cloud storage service to back up their images.
Otherwise, the application will become obsolete on Apple devices and this would be a big inconvenience for users who rely on Google Photos for Apple. But while Google saves the images in the HEIC format, it does not automatically change the images to a JPEG format when the image is downloaded. So the image ends up being downloaded in the same format that it was uploaded i.e. HEIC.
Can I download from Google Photos in JPEG format?
HEIC images can only be shared and viewed amongst devices in the Apple ecosystem which makes it very inconvenient if a user is also using Windows or any other software that is basically not iOS. Fortunately, HEIC images can be downloaded in JPEG format and we have converted the tutorial for the same in the next section.
How to download from Google Photos in JPEG format
Download a single photo in JPEG
Your HEIC image will now be saved as a JPEG image.
Download photos in bulk in JPEG
You cannot directly convert bulk HEIC photos into JPEG photos. However, you can first download the images in bulk in their original HEIC format and then run the images through an online converter. This process can be a little tedious, however, this is the most efficient way to convert HEIC photos into JPEG photos in bulk. This Google search will help you out here.
You can also look for software for this on Windows Store or on the web.
That’s everything that you need to know about how to how to download Google Photos in JPEG format. We hope you found this article helpful. Take care and stay safe!
TikTok for business is a whole social marketing discipline unto itself. Learn our top steps to get started now.
TikTok has 1 billion monthly active users. It’s the place to see and be seen, which means ample opportunity for businesses to engage with audiences in a whole new way by tapping into trending topics and hashtag challenges, experimenting with TikTok live streams, and creating compelling content with dynamic editing tools and trending sounds.
Read on to learn how to use TikTok for business — from setting up an account from scratch to measuring your success.
(To be clear, this article is about using TikTok to market your business in organic and paid ways and not exclusively about the “TikTok for Business” platform. If you’re looking for intel on TikTok for Business specifically, head here!)
Post TikTok videos at the best times FREE for 30 days
Try HootsuiteHow to use TikTok for business Step 1: Get a TikTok Business Account
If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.
1. Download and open the TikTok app.
2. Create a new personal account. You can use your email or log in with your Google, Twitter, or Facebook account.
3. Tap Profile in the lower right corner, then hit the menu icon (three horizontal lines) in the top right corner.
4. Tap Settings and Privacy.
5. Tap Account.
6. Tap Switch to Business Account.
7. Now, pick the category that best describes your brand and tap Next.
8. Add an email address to your profile.
And that’s it! Congrats on your new TikTok Business Account!Step 2: Create a winning TikTok strategy
Even if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. And building that game plan starts with gathering information.Get to know TikTok
Before you build a TikTok strategy, you need to get to know the platform inside and out. Get familiar with TikTok: spend time browsing through the videos on the For You page. Play around with the editing features, filters, and effects. Spend a few hours losing yourself in the infinite variations of whatever the latest dance craze is.Understand the TikTok algorithm
The TikTok algorithm is constantly evolving, but you’ve gotta start somewhere. Read up on how TikTok ranks and distributes videos and just what trending videos have in common.
This quick video about TikTok hashtag strategy is going to be helpful viewing, too:Brush up on your TikTok vocab
TikTokers speak a different language—one that’s constantly evolving. Words and emojis have different meanings. (e.g., 💀=😂). Trying too hard to emulate this digital slang reeks of “hello, fellow kids” energy (and may not be a fit for your specific brand voice!), but understanding common phrases, tropes, and usage can help you avoid looking too out of touch.
For starters, learn about how certain emojis are used on TikTok.Learn about the key players
At this point, TikTok stars have parlayed their fame into not just lucrative sponsorships but also reality shows, movie roles, and business ventures. These are the characters around which the TikTok world revolves, but your industry or niche likely has its own power players. Keep your eye on those rising stars… like Sengalese-Italian content creator Khaby Lame, with his 153 million followers.
Let’s see if you guys can DUET with me!! I love the new Pixel7! I will repost all duets with me on my iG Stories🤯 @googlepixel #BroughttoyoubyGoogle #teampixel
♬ suono originale – Khabane lameIdentify your target audience
Before you dive into making your first video, know your audience. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app.
Where does your target market overlap with TikTok users? Or is there a new or unexpected audience to reach here? Once you’ve got a good grasp on who you’re talking to, the content planning can begin.Scope out your competitors
Is your business nemesis already on TikTok? Watch what they’re doing to get a sneak peek of what’s working and what’s not with your shared audiences.
TikTok influencers or creators may fall into the category of “competition” here on the app, too, so don’t rule them out as sources of inspiration or information, either.Set goals and objectives
Once you’ve compiled all this intel, it’s time to set some goals. Your TikTok strategy should establish what you hope to achieve on the platform.
A good place to start is with your business objectives: how can TikTok help you accomplish them? Try applying the SMART framework to ensure your goals are specific, measurable, attainable, relevant, and timely.
Free TikTok case study
See how a local candy company used Hootsuite to gain 16,000 TikTok followers and increase online sales by 750%.
Read nowPlan out a loose content calendar
A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production. A social media scheduler like Hootsuite can even help you pre-load important content so it goes up on TikTok at the optimum time. (More on that later!)
Look for opportunities to capitalize on holidays or events or develop themes or series that can guide your creativity. Creating content pillars—topics or themes—can help focus your brainstorming and make sure your posts align with your overall brand goals.
That being said, trends come and go fast on TikTok. What’s cool one day is cheugy the next, so it’s important to also plan for the unplannable. When you see a trend that’s a good fit for your brand on TikTok, jump on it and never look back.Keep the aesthetic authentic
According to a 2023 study by Marketing Science, 65% of TikTok users agree that professional-looking videos from brands feel out of place or odd on TikTok.
Of course, having clear audio and decent lighting makes a video more enjoyable for the viewer, but using your phone in a bright and quiet space will do the trick just fine and fit with the authentic TikTok aesthetic. Even Taylor Swift shoots her TikToks fast-’n’-loose… and you know she’s got access to audio equipment.Step 3: Optimize your TikTok profile
You’ve only got a few lines and one opportunity to share a link, but your TikTok profile is basically your digital storefront, so do it up right.Be particular about your profile photo
Make sure your profile photo looks good and represents your brand. Ideally, it should connect your TikTok account visually to your other digital platforms, using the same logo or colors to make it clear this is part of the same family as your website, Instagram, and Facebook.Keep your bio short and sweet
With only 80 characters to work with, your TikTok bio needs to cut to the chase and include a CTA. Use an emoji if it’s appropriate for your brand voice: it can add personality and save on the character count. Win-win.
Here are 130 TikTok bio ideas to inspire.Pick your URL wisely
Should it direct users to your ecommerce site, a specific landing page, your other social accounts, or a current blog post? That all depends on your strategic goals.Get verified
Verified TikTok accounts benefit from increased exposure and a certain amount of cred. A verification badge is basically a stamp of approval from the TikTok overlords, one that can help give your brand an aura of authority and confirm its authenticity.
You don’t have to be super famous to get one, and lots of businesses (even paint companies) have them. You can request to be verified through the Settings and Privacy menu, but many sources believe there are other actions you can take to speed up the process and earn that beautiful blue check.
Read more about how to get verified on TikTok here, or watch the video recap (you’re busy, we get it!):Step 4: Create content that people will want to watch
There’s no secret recipe for making a successful TikTok video, but there are some good rules of thumb to follow.Make sure your video looks good
It may seem obvious, but the better your sound and video quality, the more enjoyable your content will be to watch. That doesn’t mean you need to invest in pricey equipment, as mentioned above, but be conscious about filming in well-lit spaces where the audio is going to be clean… like at a holiday light display, for instance.
If clean audio is impossible, add a trending track to your video instead of the original sound. Here’s how to find business-friendly sounds to use on your TikTok.How-to videos and tutorials are always popular
Whether it’s a fitness video or a cooking demo, audiences tend to like a little bit of education in their TikTok feed. Create videos that show off your expertise or reveal some behind-the-scenes intel to keep them watching.Team up with other creators
Try out the Duets feature to engage with other videos or commission an influencer for a partnership.
Dive deeper into our guide to getting more TikTok views here and explore ideas for creative, engaging TikTok videos here.Go live
Like going live on any social media channel, doing a livestream on TikTok is a chance to connect in real time with your audience. Followers can engage with you in the moment, asking questions or sharing feedback: it’s spontaneous and authentic, and downright exciting (not to mention a great way to drive social commerce.)
Anything could happen when you’re broadcasting live… for better or for worse. Try sharing a live tutorial, putting on a performance, or broadcasting a conversation or interview. Whatever you’re putting out into the world, it’s a hyper-engaging way to spotlight your brand’s voice and values.
Here’s our step-by-step guide to going live on TikTok.Use hashtags
TikTok hashtags will help your content get discovered via search and help the TikTok algorithm identify what kind of topics you’re covering.
Learn more about the best TikTok hashtags to use to grow your reach and view counts.
Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.Step 5: Master the art of SEO
Hashtags, as mentioned above, are a vital part of getting your content discovered. But TikTok has leveled up its keyword and caption search ability in recent months (no wonder that Gen Z uses TikTok as a search engine more frequently than Google!).
Learn more about TikTok SEO strategy and general social media SEO strategy over on the blog.Step 6: Post at the right time
To get your content in front of people, it doesn’t just have to be good: it has to go up at the right time.
Of course, the “right time” varies by audience and day of the week, and how the stars are aligned, but broadly speaking, you’ll see positive results if you post on Thursday at 7 p.m. (Check out our full explanation of the best time to post on TikTok for the full data breakdown.)
But what happens if you’re busy on Thursdays at 7 p.m.? That’s where a scheduling tool steps in to save the day.
Check out our detailed walk-through of how to schedule a TikTok post:Step 7: Engage your audience and grow your following
First off: Don’t buy followers! We tried, and it’s a very bad idea! Stop it! Put that credit card down.
Ultimately, creating great content (see above!) is the #1 way to get those sweet, sweet views and follows. To keep those followers interested and engaged once they’re on board, the same rules of thumb apply as to any other social media platform:
Try out interactive live streams.
Experiment with polls and questions.
Comment and like content on other TikTok accounts.
Practice social listening to make sure you’re on top of trending topics in your TikTok community.Step 6: Dig into analytics
Once you’ve been playing around with TikTok for a while, it’s important to look objectively at how things are going. How are your reach and engagement metrics doing? Are those tutorial videos actually hitting? Who is actually watching and following your content?
Analytics take the guesswork out of content strategy: they prove what’s working — and what’s not. TikTok’s in-platform analytics tool can show you some really interesting metrics to help inform your next steps.
Learn more about TikTok analytics.
TikTok’s commercial influence is huge. TikTok reports that 67% of users have been inspired to shop by the app, while 66% say that TikTok helped them decide what to buy. And if that’s not enough to convince you, there’s always the #tiktokmademebuyit hashtag.
On TikTok, you can promote your posts (spend some money to boost content you’ve made) or find creators to partner with via TikTok’s Branded Content portal.
Okay, there you have it: TikTok for Business 101! Get your account up and running and start exploring all the opportunities this wild and wonderful platform has to offer and explore the rest of our expert TikTok guides to deepen your knowledge even further.
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