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We all know that running marketing campaigns is not an easy task. But it gets even more difficult if we are not able to measure their performance.

This becomes quite a problem with so many different platforms, campaigns, ad types, and creatives.

By the end of this post, you will be able to refresh your knowledge of how UTM tracking works in general and how to track UTM codes in Google Analytics 4. We’ll be looking at:

Another day, another topic to learn about in the analytics verse. So, let’s get started!

What is UTM Tracking and Why is it Important?

UTM (Urchin Tracking Module) codes are the snippets that are attached at the end of the URLs to give the sources of your traffic more precisely including some required (and important data) like source, medium, and campaign.

In GA4, we can get data for 8 UTM parameters (more on this in the next section). These parameters can prove quite helpful in analyzing the performance of different traffic sources and/or any marketing campaigns.

Let’s try to understand it with an example. We at Measureschool are running a paid Cyber Monday campaign on Facebook and we want to know how it is doing in Google Analytics.

This is how our URL will look with the three required UTM parameters:

If we just knew that the traffic is coming from Facebook, we wouldn’t be able to judge the performance of our paid Cyber Monday campaign.

Similarly, if we add more parameters about the campaign, content, or the type of ad(s) being used, then we can pinpoint their performance.

These codes do not affect how the page performs or its speed. They give us useful information about our marketing campaigns as well as ultimately help with the attribution, and that’s why they are important.

What are UTM Parameters?

UTM parameters are the codes that provide us with important additional information with their keys holding the value we add.

These parameters have three required sources as we discussed above. Others are optional, but using them can give even more information and put things in perspective. 

In UA, we have 5 parameters, and GA4 now has 3 additional parameters, which takes the total to 8.

Here are the 8 UTM parameters available in Google Analytics 4:

1. Source

This required parameter tells us where traffic originates from and is important to do any kind of analysis. Commonly tracked sources are Google, Facebook, Bing, Linkedin, and Email list. E.g., utm_source=Google, utm_source=OctNewsletter.

2. Medium

This parameter tells more about the type of traffic we receive since now we know the origin of traffic in the source. Commonly used ones are PPC, paid_social, social, organic, email, referral, and so on. E.g., utm_medium=ppc, utm_medium=email.

3. Campaign

If you want to track an individual campaign’s performance, then this is the parameter that will help you. It’s commonly used to measure the performance of Facebook, Emails, and any other such campaigns on a platform. E.g. utm_campaign=blackfriday22, utm_campaign=halloween22.

Additional parameters from here onwards are all optional but can be very helpful with attribution and drawing rich insights from your data.

4. Term

This parameter is mainly used for Google Ads (paid search) than any other platform and helps you to know which keywords brought a website visitor to your site. E.g. utm_term=digital_analytics.

5. Content

The following three UTM parameters are only available in GA4.

6. Source Platform

The parameter tells us about the platform that sent the traffic to our site and it collects the values of Google Ads, Manual, Shopping Free Listings, Search Ads 360, and Display & Video 360. E.g. utm_source_platform=GoogleAds.

7. Creative Format

As the name suggests, this parameter helps to understand what type of creative you’re using, e.g. display, video, native, search, etc. Similar to the utm_content, we can use this parameter to differentiate between the creatives as well. E.g. utm_creative_format: image_mountain.

8. Marketing Tactic

This is more about how you’ve done your targeting, i.e., remarketing, prospecting, etc. You can also use it for other information like bidding strategies, more details on audiences, etc. E.g. utm_marketing_tactic=remarketing_180days.

🚨 Note: The utm_creative_format and utm_marketing_tactic parameters are currently unavailable in GA4 reports.

How to Create UTM Codes? Google’s Campaign URL Builder

The most commonly used tool is Google’s campaign URL builder, where you can simply copy and paste the original URL and then type in the UTM parameters to get a final URL below that you can use for your campaigns.

🚨 Note: Make sure to select the web tab if you’re creating UTMs for the web.

Measureschool’s UTM Tool

We also have our UTM tool in the form of Google Sheets that you can use. Simply save it as a copy and start using it.

This tool will also help you to keep a track of all the UTM-tagged URLs in one place and you won’t have to copy-paste it from other tools every time you create one.

The ‘Campaign Tagging Tool’ tab is where you can create UTMs, whereas the ‘Examples’ tab will help you get started with some good examples.

Here’s a quick snapshot of how it looks:

There are also other freely available web tools to create UTMs that you can check out on the internet before settling on one of them.

Whatever tool you use is only as good as how effectively you tag the URLs to see the relevant data in GA4. More on that in the last section.

Where to See UTM Data in GA4?

UTM data can be seen in the standard Reports under Acquisition in all three places:

Acquisition overview

User acquisition: First user default channel grouping

Traffic acquisition

Acquisition Overview  User acquisition: First user default channel grouping Traffic acquisition

This report works similarly to the First user report above but is focused on the sessions. You might see some additional options to add in for the secondary dimension, as well.

In a similar method, I’ve used Session content as a secondary dimension to see the UTM data which is only available for row 9.

Apart from these standard reports, don’t forget that you can also play around in the Explore section of GA4 to create custom reports with UTM data that might suit your needs.

Best Practices for UTM-Tagging

As you can see in the last example above, most of the source/medium had (not set) for Session content and this comes down to how the URLs were tagged. 

Following are some best practices to make the most out of our campaign data. Let’s discuss some important ones.

Keep it Simple – Use easy-to-understand names for your campaigns, content, and keywords. Keeping UTMs close to GA4’s default channel grouping names could also be quite helpful.

Who created the URL – Adding the name of the person who created the UTM links would make it easy to go back to them in case of any questions, as well as to understand their logic.

Lowercase vs Uppercase – Decide whether to use lowercase or uppercase to create UTM links. It’s recommended to use lowercase, though.

Following these practices will not only help you get clean data in GA4 but also make it easier for other users to make sense of the data even when you’re not there.

FAQ How do I create UTM codes?

There are various ways to create UTM codes. One popular method is using Google’s Campaign URL Builder, where you can input the original URL and add the UTM parameters. Alternatively, you can use tools like Measureschool’s UTM Tool in Google Sheets or explore other freely available web tools to generate UTM codes.

Where can I see UTM data in Google Analytics 4?

UTM data can be viewed in the standard Acquisition reports in Google Analytics 4. Specifically, you can find it in the Acquisition Overview, User Acquisition: First User Default Channel Grouping, and Traffic Acquisition reports. Additionally, you can create custom reports using UTM data in the Explore section of GA4.

What are some best practices for UTM-tagging?

Here are some best practices for UTM-tagging:


We’ve now established how to track UTM codes in GA4 along with a basic understanding of what they are, why UTM tracking is important, where to find UTM data in GA4, and some best practices to help us make the most of our data.

Following Google’s default channel groups for naming conventions is a good place to start and you can read more about them in our how to use GA4 default channel grouping article.

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Google Announces Google Analytics 4 & Adsense Integration

Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts.

This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance.

Connecting GA4 & AdSense

The merger of AdSense data with other website analytics, such as traffic sources and user behavior, provides a comprehensive understanding of website performance.

You can use this information to identify patterns and insights that can help optimize ad revenue.

Automatically collecting these events for each ad can increase the number of billable events for 360 properties, providing an accurate report of ad interactions.

This eliminates discrepancies previously seen with the integration between Universal Analytics and AdSense.

How To Do It

Follow the steps below to link an Analytics property to your AdSense account:

Sign in to your AdSense account.

Select the property that you want to link from the list.

Your property is now linked to AdSense.

How It All Works

The GA4 and AdSense integration operates through key processes, including shared IDs, automatically collected events, and data joining.

For the integration to function, GA4 and AdSense tags communicate using shared IDs to match each ad impression with its corresponding GA4 event.

This inter-tag communication ensures the logged IDs are the same between GA4 and AdSense for a single event and its corresponding ad impression.

GA4 collects specific events automatically via the Google tag.

Moreover, GA4 joins its data with AdSense log files using shared IDs to match AdSense data with Analytics data.

The information and configuration settings, available when each event occurs, are utilized in this integration process.

Once the AdSense reporting integration is set up, the AdSense revenue data becomes available in the Explorations main menu in the GA4 property.

Dealing With Data Discrepancies

Despite the improved integration, there may be discrepancies between reports in the AdSense account and those in the AdSense section of Analytics.

These can be caused by iframes, security or other blocking software, new AdSense/Analytics integration, timezone settings, and missing Analytics data.

Ensure the Google tag is set up correctly on your website and allow up to 24 hours for data to appear in reports after linking your AdSense and Analytics accounts.

In Summary

The integration of GA4 and AdSense offers a wealth of data insights.

Despite the potential for optimizing website performance and ad revenue, be wary of limitations.

Approach this integration with an understanding of its benefits, drawbacks, and potential for data discrepancies.

Featured image: M-Production/Shutterstock

Google Analytics 4 Backlash: Ga4 “Sucks” And Is “Horrible”

GA4 is Difficult to Use

A common complaint about GA4 is that it is difficult to use. Some search marketers noted that GA4 seems geared for use by enterprise level users more than smaller businesses.

Dave Davies (@beanstalkim) is a search marketing expert and co-host of the Webcology Search Marketing podcast, a person one would expect to be a brand evangelist for Google’s products but even Dave was tweeting his negative experience with GA4.

It was startling to see his recent tweet proclaiming that “GA4 sucks” because the user interface is not intuitive and is difficult to use.

Dave noted that commonly used features are buried within the user interface as if purposely making it difficult to access.

— Dave Davies (@beanstalkim) June 23, 2023

Another search marketer Called GA4 HORRIBLE (in caps) and complained that basic features were now difficult to access, mirroring Dave Davie’s observation about the unintuitive user interface.

Website owners, is it just me or is the new GA4 @googleanalytics just HORRIBLE? It’s like it’s designed only for retail sites or something, very hard to get the basic info that I used to rely on… Think I’ll switch back! Awful!

— Trevor Long (@trevorlong) June 23, 2023

Another search marketer agreed that the word “horrible” accurately described the new Google Analytics 4.

The marketer wished they hadn’t wasted so much time trying to familiarize themselves with the poor user interface.

It was also noted that third party add-ons still don’t work.

GA4 is Described as Horrible

It is horrible. I wish I switched back earlier. Tried to get used to the interface and new menus for months. Still can’t get around them + some third party services don’t work with GA4

— Michael Aulia 🇦🇺 (@michaelaulia) June 23, 2023

GA4 is Described as “Awful”

I was just having this conversation with someone. It’s awful! Try tracking events with GTM and GA4. I’m giving up and going back to Universal.

— Stephanie Lummis (@stephanielummis) June 22, 2023

GA4 Described as Unusable

— Victor Jónsson (@victorjonsson) June 22, 2023

GA4 Might Bring Users to Tears

A series of tweets noted how it was difficult to use and had her on the edge of crying and questioned Google’s commitment to small businesses.

I wonder if this move means that GA decided to simply ditch small business owners and cater only to big websites & companies. I was also thinking if they stop supporting Universal tag, I’ll be looking for a different solution.

— Gill Andrews (@StoriesWithGill) June 22, 2023

Half an hour later, and I still don’t know how to see how many homepage visits we had. Why, GA4, why??!!

— Gill Andrews (@StoriesWithGill) June 22, 2023

I usually can find my way round any piece of software quickly. But Google Analytics 4 is making me cry…

— Gill Andrews (@StoriesWithGill) June 22, 2023

GA4 is So Complex You Need a Manual to Use It?

Another tweet (unintentionally) underlined how complex GA4 has become.

The article is well written but one has to wonder about the utility of any user interface that requires 1,400 words and screenshots to learn how to use it.

— Glenn Gabe (@glenngabe) June 19, 2023

Google Analytics 4 Not Ready for General Use?

Other search marketers expressed their opinions that GA4 is a mess and not ready for “prime time” while also expressing hope hope that Google will fix the issues.

Okay, let’s talk about #UTM in #GA4

— Andreas Ramos (@Andreas_Ramos) June 17, 2023

Yet others expressed less hope, tweeting that GA4 seems to have been rushed out and that it was giving them post traumatic stress disorder (PTSD), a disorder that is triggered by traumatic events.

She listed some of the Google services she had adopted in the past that were subsequently abandoned, expressing a lack of enthusiasm for adopting GA4.

One of the reasons for the lack of enthusiasm is what she noted as GA4 not being “error free.”

Hey, I was there for G+, Google Talk, Picasa, Google Notebook…. and now… GA4. 😳 I have Google PTSD. ❣️the Big G & #digitalmarketing pays m’bills, but getting excited about another tool, still fresh, not error free, & may be dropped in another couple of months isn’t my bag

— Jahnelle Seaman (@jrpittman) June 21, 2023

The negative feedback about Google Analytics 4 is that it’s not ready and that it was rushed out in a state that still needed improvement.

One user said it was not ready for prime time. Prime time is a phrase that references the time period in the evening when most people watch television.

To say that something is not ready for prime time is to communicate that something is not yet ready for use.

Thanks for identifying this issue. Real bummer. GA4 is so not ready for primetime.

— Jen Boland (@jenboland) June 22, 2023

You’re welcome.

GA4 is getting closer, and the BQ integration is a really big deal.

But, yes, GA4 isn’t primetime ready yet. I fully agree.

And the GTM integration would really benefit from functionality that parallels GA3.

— Dr. Analytics Ninja, PhD (@AnalyticsNinja) June 22, 2023

Not All the Feedback was Negative

Some people on Twitter offered positive words for GA4. But even their hopeful tweets contained negative feedback that noted how the user interface was “overly complicated.”

Just upgraded to Google Analytics 4. Not a fun process and it looks overly complicated.

— Yuyu (@swSalim) June 23, 2023

New services can sometimes have a rocky launch. No doubt many people are experiencing that with Google Analytics 4.

Intuitive design has never been one of Google’s strong points and if all the people complaining on Twitter (and Facebook) are to be believed, GA4 may represent a benchmark in how bad a Google product user friendliness can get.

Why & How To Track Google Algorithm Updates

Google updates its search algorithm thousands of times a year.

Some of Google’s algorithms are quite well known – some have almost taken on legendary status (e.g., Florida, Panda, Penguin, RankBrain) and have had a major impact on the history of SEO and the rankings (and revenue) of websites.

But most changes are much smaller. Some updates even go completely unnoticed.

In just the past two years, we’ve seen roughly a dozen significant updates – many of which were “quality updates,” as well as:

Some of these recent updates have been confirmed or announced by Google.

However, other periods of volatility in the SERPs (believed to be due to an algorithm update) have been observed and reported by algorithm watchers and tracking tools, but Google has never officially confirmed an update.

Why You Should Track Google Updates

You’re in the profession of optimizing websites and content for search engines.

So it makes sense to keep track of big and important changes that could impact your SEO strategy and tactics.

An algorithm change or update can either help or hurt your:

Search ranking and visibility.

Organic search traffic.


Return on investment (ROI).


Most people tend to think of an algorithm as a way Google punishes websites.

But really, algorithms are a way to reward websites for providing a good user experience and relevant content.

Search is a zero-sum game. For every winner, there must be a loser.

Google wants to provide the best possible answer for the user’s search query.

All that said, it would be kind of insane (and impossible) to try to keep track of every little Google search update.

Think about it like this:

If Google is updating it’s search algorithm thousands of times per year, that means Google is changing its algorithm around three times per day, on average.

To paraphrase Roger Montti: If you pick any day of the week and declare a Google update happened, you’d probably be correct!

So track those big updates. Just don’t obsess over them or you’ll make yourself crazy.

So how do you track Google algorithm updates?

Places to Track Google Algorithm Updates

There are many great SEO blogs that cover all types of search updates.

But here are a few resources you can use to specifically to keep track of Google algorithm updates.

Search Engine Journal: History of Google Algorithm Updates

Want to know the names, dates, and impact of any major algorithm changes or updates?

Search Engine Journal has you covered – from 2003 to today.

We have an entire page dedicated to Google algorithm updates that includes the following information:

Algorithm name.

The rollout date(s).

A brief overview of the impact.

Whether it is confirmed or unconfirmed.

Links to official announcements (blog posts and tweets), as well as news stories and analysis (from SEJ and other credible external sources) so you can deeper dive and understand the changes.

Google Webmaster Central Blog

Though not so much recently, the Google Webmaster Central Blog used to be the place to find out about major algorithm changes as they happened, whether it was the rollout of Panda, Penguin, or the Page Layout algorithm.

Definitely keep an eye on this resource to stay up on the latest changes, straight from Google.


A few years ago, Matt Cutts was the best person at Google to follow as he regularly kept the SEO community informed about changes to search.

Nobody has completely filled this role, which means Google is no longer very good about confirming algorithm updates.

However, there are a couple of Googlers who might announce or confirm updates, and possibly even share a few salient details:

Barry Schwartz

Barry Schwartz (@rustybrick) is always on the lookout for news about algorithm changes. He regularly reports on Google updates at Search Engine Roundtable; however, there is a fair bit of rampant speculation based on industry chatter that sometimes doesn’t amount to anything significant (seen in headlines ending with a question mark).

Marie Haynes

Marie Haynes (@Marie_Haynes) is another avid algorithm watcher. In addition to sharing info and insights about algorithm updates via Twitter, she also has published interesting blog posts and case studies on her blog.

Glenn Gabe

Glenn Gabe (@glenngabe) regularly shares data when he sees disturbances in the algorithm, both on Twitter and on the GSQi blog.

8 Tools to Track Google Algorithm Updates

Google isn’t particularly fond of any third-party tools that monitor changes to Google’s algorithms.

Officially, some Google spokespeople have warned SEO professionals that such tools are inaccurate most of the time.

This is true – some of these tools pick up on “changes” to Google’s search results that aren’t really algorithm updates at all.

Fluctuation? Sure. But volatility in the SERP results isn’t always due to a Google algorithm change.

All that said, these tools can provide an early warning that an update might be brewing and you should check your analytics.

Here are a few tools you can use to track Google algorithm updates.

MozCast, in the style of a weather report, provides a “temperature” that represents how turbulent Google’s algorithm has been every 24 hours over the past 30 days. Hotter and stormier means Google’s rankings are very much in flux.

SEMrush Sensor is one of the more impressive algorithm tracking tools. You can see ranking changes (desktop and mobile) broken down into more than 20 categories, as well as by device, SERP feature, and location. Plus you can check out overall SERP volatility (and domain winners and losers) for the last 30 days.

RankRanger monitors more than 10,000 domains and keywords daily to identify ranking patterns and track volatility in Google’s desktop and mobile search results.

Is Google Chilled, Grumpy, or Furious? Find out Google’s “mood” with Accuranker’s ‘Grump’ Rating, which highlights fluctuations in Google’s algorithm. You can also track by country and device and sign up for alerts via email.

This Google algorithm tracking tool monitors fluctuations for about 17,000 keywords (desktop and mobile) using a flux metric called a “roo”. A higher roo value means high volatility, while a low roo value indicates it’s a fairly ordinary day. Algoroo also highlights weekly winners and losers.

AWR’s Google Algorithm Changes tool monitors 11,000 keywords and 500,000 URLs across various industries to highlight fluctuations and show changes in position.

This free SEO tool will help you figure out whether a Google algorithm update has impacted your organic sessions. Panguin uses various filters to overlay known algorithm updates on top of your Google Analytics data to make analysis a breeze.

This tool monitors more than 100,000 keywords daily to track ranking fluctuations in desktop, mobile, and local search results. You can sign up to be notified when Google is particularly volatile.

What to Do After an Algorithm Update

There are five things you should always remember after an algorithm update (whether confirmed or unconfirmed):

Don’t panic.

Make sure you were actually impacted by the algorithm change and not something else (e.g., a website change, technical SEO issue, or manual action).

Don’t rush to react – be patient and collect data.

Read credible sources (like Search Engine Journal) to gain insights and see what the SEO experts are saying.

Make adjustments to your SEO strategy and tactics as necessary.

It’s also important to remember that Google’s algorithms are constantly changing.

What impacts your rankings today could change in a few days, a week, or in a month.

Chasing Google’s algorithm can be dangerous, as shown in this classic illustration:

If you come through a big Google change unscathed, celebrate!

If, on the other hand, your traffic and rankings plummet, look at it as a blessing in disguise. Google has detected some flaw in your website. So get working to fix it.

You can minimize your chances of avoiding a huge impact by always focusing on the SEO fundamentals. Avoid any shortcuts or spammy tactics that may have short-term gains but could create disaster in the long term.

You’re far better off understanding your audience and creating content that builds your authority, relevance, and trust.


You can use many tools to monitor Google’s constantly changing search algorithm. Most of these tools make it fairly easy to understand the relationship between the update and your organic traffic.

While it isn’t necessary to monitor every update that Google launches (especially since there are thousands of changes every year), it is important to understand the big changes and adjust your strategy accordingly as they happen.

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How To Use The Partner Gallery Feature From Google Analytics

Google is the central force for online tools and services, but the fact of the matter is, even with good tools you are bound to have questions or need further support. The Partner Gallery Feature, which incorporates both Google Partners and Apps, was created with this in mind. Ultimately, the Google Analytics Partner Gallery makes it easier to search for solutions to everyday problems.

If you’re looking for something new in 2023 to improve your online strategy, it’s a great place to start.

How Google Analytics Partner Gallery Works

Initially, Google created a search tool called the “App Gallery” and the Partner Gallery was designed as a re-launch of this (different name, but similar concept). While it isn’t talked about a lot in the online community, it can be a very useful tool to get the technical support you need, especially as a small business.

In different situations you need different kinds of support. Sometimes this may be an app or another type of service assistance. The main difference between the “App Gallery” (as well as other past systems) and the Partner Gallery is the ability to search for different types of support in one place.

The screen shot above is the initial search screen on the home page for the Google Analytics Partner Gallery. Note that you can now search for both partners and solutions in one place. Consider how the two main features work below.

The Partner Gallery Features Services by Google Analytics Certified Partners

The search to find an answer to your question about website testing, conversion optimization, or analytics starts with a GA certified partner. The Partner Gallery utilizes certified partners who go through a rigorous application process to offer support for these areas of expertise. The Google Partners Badge (and certification badges alike such as the The Adwords Certification + Analytics certification) is a great trust symbol that reputable SEO providers use to help build confidence in their website visitors and prospects. GA uses both individual experts or an entire companies who earn their partner verified badge after completing the application and being deemed useful for the Partner Gallery Feature. What this means is that your questions are guaranteed to get the best of the best to respond. Below is a screenshot that shows how you can scroll through some possible Partners:

As you can see in the screen shot above, you are able to search by category and location (to make visiting an office more convenient) when you are searching for a specific service such as “web design” or “ppc management services.” As with searching for other businesses on Google, you can also see how they are rated on a 5-star scale.

Apps by Google Analytics Technology Partners

This is the “app” component. The Partner Gallery uses a list of applications that work directly with analytics by either extending the features of Google Analytics or to help support Analytics by complimenting some of the features. These apps are generally made by third-party companies who again, go through a rigorous approval process, as opposed to being developed by Google.

Once you are at the Partner Gallery you have the option of choosing between services (i.e. certified partner support) or add-on technology (i.e. Google Analytics technology partners). Similar to the services search page, you are able to search by category to refine the options that come up on the results page. Additionally, you are able to search by both ‘paid’ and ‘free’ apps. There are several really great free applications, and of course, some that are definitely worth paying for.

Summer 2014 Features Update to the Google Analytics Partner Gallery

The newest update took place in June 2014 and combined the Apps and Services in one platform. The whole goal of this was to make it easier for companies to find what they need and the exact kind of support they are looking for faster than before. Google Analytics did a lot with the features available, some of which you can see in the screenshots presented above.

In the most recent summer update, the most notable new features were:

A new look and layout that is clean and easy to navigate

New category selection

Partners are now sorted based on your location, making it easier to find service offices near you

There were also other features incorporated in the new update, such as:

Screenshots and videos in order to better understand how certain apps work

Comments and ratings to review user experiences and show feedback

The new features and layout makes it a lot easier to sort through different partners and find what you need. One of the best features of the new update is definitely the incorporation of searching by location. If you have the desire to visit the office of the support expert you are speaking with, or you feel it may be beneficial to meet in person, than you are able to do so with this feature.

Do You Have What it Takes to be Part of the Actual Gallery?

The Google Analytics Partner Gallery is always looking for new consultants and businesses to participate, especially since it’s not well-known by many people. You can visit their page here to learn more about the requirements and the benefits.

To become a Google Analytics Certified Partner, you must be qualified and have expertise with Google Analytics. As I said earlier, Google takes this component seriously and their Partners go through a significant application process. Additionally, if you think you may qualify to be a Technology Partner, they look for partners that offer applications that integrate with and/or complement Google Analytics.

This is a great addition to your business plan and involvement with Google Analytics, so definitely consider this if you think you may be a good fit.

The Takeaway

The Partner Gallery, especially with the new and updated features, is one of the best options for consulting about analytics (and its features) for businesses. While it is not a hot topic of online conversation just yet, its new developments and features make it a rising tool for success, and it will likely keep developing to give users the additional support they need.

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Google Analytics Real Time Gets Event Reporting

Every website owner needs to be using Google Analytics. It’s what helps us identify our problems, successes, and future content opportunities. The amazing Google did it again. They just came out with real time reports for ‘Events’. This allows those of us, who are Analytics fans, to get a better idea of what is happening right now on our websites. It’s like tuning in for a TV show. Some webmasters are pretty excited as they’ll be able to quickly identify problems and successes; rather than having to wait several hours.

The new features are:

Shortcuts for your important real-time segments

Comparison real-time to overall data

Content Breakdown by Device (mobile, tablet, desktop)

Real-time Events Report

1. Real-time segment shortcuts 

We all know that there are certain segments that interest us more than others. Here we have the opportunity to create shortcuts to our favorite segments without having to create the filters each time. Such a time saver!

2. Comparison real-time to overall data

This feature is just fantastic. We can now analyze pageviews and overall traffic side by side. Google is allowing us to create filters here. This will allow us to look at where the pageviews are coming from and see its direct impact on our traffic numbers.

3. Content Breakdown by Device (mobile, tablet, desktop)

This is by far my new favorite Analytics perk. Knowing where my visitors come from allows me to identify opportunities and problems with my content. Each device brings with it a certain type of behavior. People on desktop act differently than those who use their phone or even tablet.

Google will tell you which percentage is coming from which device. 🙂

4. Real-time Events Report 

You’ll want to set up Event Actions,Event Labels, and filters to make this happen.


Google is still innovating the way we see the data on our websites. These new features will most certainly help us have a better idea of what is really happening on our website. It will help us identify areas for improvement.

What do you think of the new changes?

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