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Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challengesThere’s one thing no business can thrive or operate profitably without – a compelling offer. It’s the heart of any business success and the lifeblood that keeps all the business processes moving seamlessly forward.
That being said, whatever it is that you’re offering (a product, service, education, consultancy, and so on), you’ll have a much better chance of success if you make that offer as compelling as possible.
But what does a compelling offer mean exactly? To paraphrase Marlon Brando in The Godfather, a compelling offer is that irresistible offer your target customer simply cannot refuse. Usually, it comes immediately after the lead magnet.
Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges, but you must also be very familiar with the industry and your niche, have excellent copywriting skills and the ability to deliver on what your offer promises.
To make things easier for you, we’ve identified four key elements you should include in your offer to make it as compelling as possible.
1. Attractive offerObviously, a compelling offer needs to contain the offer itself. It needs to be something attractive that will make your potential customers even more likely to buy. There are at least two things every compelling offer has in common – it’s clear (non-deceitful) and it offers great value.
First, there has to be no doubt about what exactly you’re offering. It has to be completely clear what it is that you’re selling (this should go without saying, but so many brands and businesses out there make this mistake), as confused people aren’t very likely to purchase from you.
How to make sure your offer is clear and direct enough? Here you need to employ your copywriting skills to ensure the offer is accurately depicted and not shrouded in a veil of mystery. Plus, whenever suitable, you should use numbers, percentages, dates, and quantities to specify the details of your offer.
Second, as already mentioned, you need to offer something of real value to your customers. Make sure not to overpromise or underdeliver. In many cases, offers that don’t deliver real value end up being disputed and often lead to a refund and/or a bad review.
2. Risk reversalOf course, it’s quite easy if you’re Nike or Apple and already have an established base of loyal customers who are familiar with the quality of your products. But what if you still have a quality product or service to offer but are new in the business and just trying to get your share of the market?
People who are not familiar with your company, brand, or products are going to be wary and skeptical. They’re not going to buy from you just because you say that you have a good product. Instead, you need to ease their worries and convince them that you can deliver on what your offer promises – and this is where risk reversal kicks in.
In fact, it’s been proven that risk reversal can double your conversion rate. That being said, your compelling offer needs to include some kind of a risk reversal incentive. Some of the most commonly used risk reversal techniques are a free trial or a money-back guarantee.
When there’s risk reversal involved, people know that their money is not just going to disappear leaving them with a bad product or service and, as a consequence, are more likely to buy.
3. BonusesIt’s an indisputable fact that customers simply adore bonuses. Just think about all the times a bonus offer, bundled up with the main product, has smooth-talked you into buying something. Bonuses can come in many shapes and forms – it can be an additional product, a discount, a voucher, a gift card, and much more. They are essential to your compelling offer.
Keep in mind that “a bonus” doesn’t necessarily mean you have to lower your prices or give something away for free – it just means that you’re adding more value to your initial and main offer, making it more compelling.
4. A sense of urgencyA sense of urgency is a powerful mechanism that can make your offer appear even more appealing (than it really is) to a potential customer. In most cases, a sense of urgency is created by tying an expiration date to your offer.
It’s inherent in human nature that we don’t want to miss out on something potentially great (there’s even a phenomenon called FOMO – fear of missing out). That being said, a countdown timer (in combination with risk reversal or a bonus) is often more than enough to kick us into action and get us to buy before the time runs out.
Let’s take Marcus Taylor as an example. He is an entrepreneur who launched a kind of a Groupon deal for musicians back at the time. While A/B testing his offers, he managed to increase his sales by 332% after adding urgency to one of his offers.
In case you don’t want to put an expiry date to your compelling offer, you can create a sense of scarcity by limiting the number of items or slots available.
To put theory into practice, I’m going to provide you with three examples of compelling offers in three different online business areas – consultancy business, e-commerce, and SaaS business.
Compelling offers in the consultancy businessTony Robbins, one of the best-known life coaches in the world, plays the card of risk reversal by offering his clients a free 30-minute session to have the initial talk and see if the potential client is interested in booking a consultation.
This method is particularly popular amongst consultants, coaches, marketing experts, and so on, as it provides both client and consultant with an opportunity to check whether they’ll be a good fit for each other.
Compelling offers in e-commerceE-commerce is filled to the brim with compelling offers. From technology to beauty products, almost everyone in e-commerce uses compelling offers as a legitimate and highly effective means of increasing their conversion rates and revenue.
After taking a skin care quiz and seeing the results, its website visitors were offered a sample selection of skin care products for just $10, a $10-coupon for future purchases, a money-back guarantee (risk reversal), and a free ebook (a bonus).
Compelling offers in SaaSThere is no doubt that SaaS (Software as a Service) is the future of doing business online. That being said, SaaS businesses are not immune to utilizing compelling offers either.
Let’s take Shopify as an example. Shopify is a platform that enables you to easily set up your online shop. It also does an excellent job with compelling offers. In addition to offering a 14-day free trial (risk reversal), it also offers you a possibility to sign up without credit card details (a bonus), which is not something many of its competitors offer.
ConclusionAs you can see, compelling offers come in many different shapes and forms and can be used to significantly improve your overall sales and revenue.
Whether you decide to offer a free trial, a bonus product or feature, a discount, or a money-back guarantee, hopefully, some of the tips I shared above will help you make your customers a compelling offer they just can’t turn down.
You're reading How To Make A Compelling Offer Your Customers Just Can’t Turn Down
How To Make Your Mac Turn On And Off On A Schedule
Your Mac can be made to power on and shut down on a custom schedule. Having your computer start up 15 minutes or so before you get up from bed in the morning is a great way to have your emails, photos, messages, calendars and other personal information items updated and refreshed before you even touch the keyboard. This helps reduce the time necessary to wait to use the machine.
Conversely, you may want to set your Mac to shut down at a specified time rather than sleep in order to save power. For instance, my custom power schedule is set to automatically shuts down my MacBook Air about half an hour after I finish working on workdays.
You can use the scheduling feature in your Battery settings to set a time for your Mac to automatically start up, wake, sleep, restart or shut down. This step-by-step tutorial will teach you how and why to set up a custom power schedule in macOS and when it might be more convenient to put your Mac to sleep instead.
How to use power scheduling in macOSYou don’t need any specific macOS version in order to use the power scheduling feature because it’s built into virtually every version of Apple’s desktop operating system.
1) Open System Preferences from the Dock, the Applications folder, the Apple menu, or Spotlight.
4) Now create your custom power schedule:
Start up or wake—Tick the top checkbox and choose a day or group of days from the pop-up menu, then enter a time.
Sleep, restart or shut down—Tick the bottom checkbox and select Sleep, Restart or Shut Down from the pop-up menu, then choose a day or group of days from the pop-up menu on the right and enter a time.
6) Close out the System Preferences window.
Important caveatsIn order to shut down automatically, you must of course be logged in to your Mac.
Furthermore, the computer needs to be awake at the time that it’s scheduled to shut down and remain awake for at least ten minutes past that time.
If your computer happens to be sleeping at its scheduled shutdown time, it will continue sleeping instead of shutting down. Similarly, if you’re logged out (i.e. you’re at macOS’s Login screen), your Mac also won’t shut down.
TUTORIAL: Picking apps to launch automatically when your Mac starts up
If your Mac is set to go to sleep after less than 15 minutes of inactivity, it might go back to sleep before macOS has finished shutting it down. To ensure the system shuts down even when it’s sleeping, set it to start up or wake 5 minutes before your scheduled shutdown time.
Also, having any documents open with unsaved changes may prevent a Mac from going to sleep or shut down when scheduled. And lastly, if you’re going to make your Mac start up on a schedule, be sure that it’s connected to a power adapter.
Shutting down vs. sleepingWhile some people will find it more convenient to just put their Mac to sleep when it’s not in use, shutting it down at the end of the day not only saves more power than the sleep mode, but also give it a chance to install pending updates that require a restart, flush the caches and perform other housekeeping operations as part of the general maintenance routine.
As I mentioned earlier, you may want to use power scheduling in macOS if you want to be sure your Mac turns off when you aren’t working and turns on before you come to work.
Need help? Ask iDB!How To Turn New Saas Customers Into Lifelong Advocates?
What is Lifelong Advocates? 1. Provide Exceptional Onboarding Experience Keep it Simple
The onboarding process should be easy to understand and navigate. Avoid overwhelming new customers with too much information or too many options .Keep it simple and focused on essential features that will help customers achieve their goals
Show ValueCustomers need to understand value of your product and how it can help them achieve their goals. Use onboarding process to showcase most important features and demonstrate how they can help customers get most out of your product.
Provide GuidanceProvide clear guidance and instructions throughout onboarding process. Use visual aids like videos or screenshots to help customers understand how to use your product.
Personalize ExperiencePersonalization is key to creating a great onboarding experience. Tailor onboarding process to specific needs and preferences of each customer. For example, you could offer different onboarding paths based on customer’s industry or job role
Follow upFollow up with customers after onboarding process to ensure that they are getting value from your product. Use this opportunity to ask for feedback and address any concerns or issues.
By providing an exceptional onboarding experience, you can set stage for a long and successful relationship with your customers.
For example, Slack’s onboarding process is designed to get new users set up in less than five minutes. process includes a short video tutorial and a guided tour of platform’s key features.
2. Offer Excellent Customer Support Be ResponsiveRespond to customer inquiries and support requests promptly. Aim to reply to all inquiries within 24 hours, if not sooner. If a customer has a pressing issue, prioritize their request and try to resolve it as quickly as possible.
Be EmpatheticShow empathy and understanding when communicating with customers. Acknowledge their concerns and frustrations and offer genuine support and solutions. A little empathy can go a long way in building trust and loyalty
Offer Multiple ChannelsProvide multiple channels for customers to reach out for support, such as email, phone, live chat, and social media. This allows customers to choose channel that works best for them.
Provide ResourcesOffer a comprehensive knowledge base or FAQ section on your website to help customers find answers to common questions. This can save them time and reduce need for them to contact customer support.
Continuously ImproveUse customer feedback to continuously improve your support processes and resources. Ask for feedback after each interaction and use this information to make improvements that will benefit all customers.
By offering excellent customer support, you can help customers feel confident in using your product and build a long-term relationship with them.
For example, Intercom offers 24/7 support through live chat, email, and phone. They also provide a comprehensive knowledge base that customers can access to find answers to common questions.
3. Personalize Your Communications Use Customer DataUse customer data to personalize your communications. For example, you could use their name, location, or purchase history to tailor your messages to their specific needs and interests.
Segment Your AudienceSegment your audience into smaller groups based on demographics, behavior, or interests. This allows you to send targeted messages that are more relevant and engaging for each group.
Use Personalized RecommendationsUse data and machine learning to make personalized recommendations based on customer behavior. For example, you could recommend new features or products based on their usage history
Customize Your MessagingCustomize your messaging to match the customer’s stage in the customer journey. For example, you could send a welcome email to new customers, or a loyalty reward to long-term customers.
Show AppreciationShow customers that you appreciate their business by sending personalized thank-you messages, birthday greetings, or special offers.
For example, Netflix uses personalized recommendations to suggest new content to users based on their viewing history. This helps to keep customers engaged and coming back for more.
4. Reward Loyalty Offer Discounts or RewardsOffer loyal customers discounts, free upgrades, or other rewards for their continued business. For example, you could offer a discount on an annual subscription for customers who have been with you for a year or more.
Create a Loyalty ProgramCreate a loyalty program that rewards customers for their ongoing support. This could include points that can be redeemed for rewards, exclusive access to new features, or special promotions.
Provide Early AccessGive loyal customers early access to new features or products before they are released to general public. This can make them feel valued and provide a sense of exclusivity
Recognize AchievementsRecognize customers for their achievements and milestones. For example, you could send a personalized message congratulating them on their one-year anniversary with your company.
Ask for FeedbackAsk loyal customers for feedback on how you can improve your product or service. This shows that you value their opinion and are committed to providing best possible experience for them.
By rewarding loyalty, you can show customers that you value their ongoing support and are committed to their success.
For example, Dropbox rewards customers with extra storage space for referring new users. This not only helps to attract new customers but also rewards existing customers for their loyalty.
5. Continuously Improve Your ProductFinally, it’s important to continuously improve your product to meet evolving needs of your customers. By listening to customer feedback and making improvements, you can create a product that customers love and are more likely to recommend to others.
For example, Airbnb regularly updates its platform based on customer feedback. They use customer reviews to identify areas for improvement and make changes that enhance user experience.
Conclusion11 Small Things That Make A Big Difference To Customers
It can feel like a constant uphill battle to both attract new customers and keep the current ones happy. There’s only so much time in a day to interact, and so many new features you can roll out.
However, we’re all just human. We polled a group of entrepreneurs from Young Entrepreneur Council about the small, surprising ways to make a big difference to your repeat customers. Their best answers are below.
Offering Thought Leadership– Doreen Bloch, Poshly Inc.
Checking InOur customers really appreciate how often we reach out to them, whether it’s a phone call or an in-person meeting. When we have an ongoing project with a client, we make sure to check in and touch base at least once a week.
– Simon Casuto, eLearning Mind
Remembering Their TendenciesOne surprising way to delight repeat customers is to remember their day-to-day tendencies. From specific protocol to ideal working hours, keeping in mind a client’s personal preferences shows that you not only appreciate the relationship, but you are actively working to make their day-to-day experience with you easier.
– Kim Kaupe, ZinePak
Sending Them Anniversary or Milestone GiftsWhen clients get an unannounced flower arrangement because it’s our working-relationship anniversary with them, they are stunned. Plus, it reminds them that we appreciate our ongoing relationship.
– Beck Bamberger, BAM Communications
Asking Them for Help– Alisha Navarro, 2 Hounds Design
Remembering Small DetailsRemembering small details is often overlooked, but can make a huge impact on repeat customers. Whether it’s their anniversary, their child’s name or remembering their last purchase or upcoming annual trade show — knowing and bringing up unexpected things makes a huge impact on their perception of how much you care about them and their business.
– Angela Harless, AcrobatAnt
Showing You’re Willing to Go Above & BeyondWe keep our clients’ best interests in mind at all times, and this has served us really well over the years. If we don’t think something is a good idea, we tell the client. This also means coming up with new ideas. If you think something will do well for a particular client, let him know. This tells the client that you are always looking for opportunities that might help him.
– Justin Beegel, Infographic World, Inc.
Targeting Your EmailMarketing
We use a tool called Retention Grid to measure customer activity for the purpose of increasing repeat purchases. The Grid measures the length of time from a purchase as well as the number of purchases they made. Each customer segment of The Grid has their own monthly email marketing strategy. We’ve seen incredible results by targeting our emails and not treating each customer the same.
– Brett Farmiloe, Markitors
Explaining Challenges the Business is FacingAsking for customers’ opinions on specific issues related to their customer type has helped us in terms of humanizing the business while helping building a different relationship with our business beyond just customer. I think it elevates people’s connection with our company and has been the source of new ideas and initiatives from customers.
– Kofi Kankam, Admit.me
Responding QuicklyBeing “on” all the time is super important to me. I love to respond to customers when they don’t think I will. It could be after hours or on the weekend and they’ll get my response. It not only makes them feel important, it shows that I’m willing to take our relationship where others won’t. They’ll remember that and you’ll see more business because of it.
– Mark Samuel, Fitmark
Making Communication More PersonalAs easy as technology has made communication, I always marvel at how powerful one phone call, handwritten letter, or visit can be. Of all the options available to me, I’ll take a personal meeting or chat over anything else to increase the likelihood of a customer coming back for more business.
– Brennan White, Cortex
Featured Image: Sergey Peterman via Shutterstock
Ios: Can’t Turn On Bluetooth? Fix
Is Bluetooth stuck in the off setting and are you not able to turn it on? When you try to turn Bluetooth on, do you see a spinning gear? Will your Bluetooth device not connect with your iPhone or iPad? Sometimes you may see a spinning wheel/gear instead of the on/off buttons. This article explains how to fix an iOS device (iPhone or iPad) when it’s Bluetooth feature won’t turn on. There can be a few things that can cause this. Follow these troubleshooting steps:
It is important that you fix this problem. You will not be able to pair or connect your Bluetooth device to your iPhone or iPad until it is fixed.
Please see this article if you are having Bluetooth problems on your Mac.
Unable To Turn Bluetooth OnPlease try the tips below. And after each tip, try to turn on Bluetooth.
1-Restart Your DeviceThe simple solution to this problem may be to turn off and on your device. Different iOS devices require different steps. Here is how:
iPhone X, 11 or later and iPad with Face ID models:
Press and hold the side and volume up (or down) buttons together until you see the red slider.
Drag the slider. And wait about a minute.
Then press and hold the side button until you see the Apple logo.
Other iPhone models e.g., iPhone 5, 6, 7 or 8 and iPad with a Home button models:
Press and hold the on/off (sleep/wake – top or side) button until you see the slider saying “slide to power off”
Slide the slider
Wait a few seconds
Then press and hold the on/off button (side or top) until you see the Apple logo.
2-Airplane Mode 3-Pairing Issues?When you try to pair your iPhone or iPad with your Bluetooth device, you may see the loading spinning gear because your Bluetooth device and iOS device are not close enough to each other as this may impact signal strength if they are not in close proximity to each other. So make sure that they are close to each other. Further, make sure that your Bluetooth accessory is compatible with your iOS device. Also, try restarting your Bluetooth accessory. Also, ensure your Bluetooth accessory is “discoverable”. Simply put the accessory into discovery mode. The last thing you should check is to make sure that your Bluetooth accessory is charged. Fully charge your Bluetooth accessory.
4-iOS Update 5-Force restart your device (aka Hard Reset)You may want to force restart your device. Again different iOS devices require different steps. To do this:
iPad with Face ID models and iPhone 8 or later:
Press and release the volume up and then volume down button.
And then press and hold the power (os side) button until the Apple logo appears.
iPhone 7 models:
Press and hold the volume down and top buttons together until you see the Apple logo.
iPhone 6s or earlier models and iPad with a Home button models:
Press and hold the on/off and the home buttons together at the same time until you see the Apple logo
When you see the Apple logo, let go
Your device will restart
6-Reset Network SettingsResetting network settings may fix this issue. Here is how:
Enter your passcode.
Tap Reset Network Settings.
NOTE: This will reset your network settings, like your Wi-Fi settings, and passwords, etc. This means that your Wi-Fi passwords etc will be deleted.
See also: Siri Not Working?
If you are still having issues, please contact Apple support. You may also want to take your device to Apple.
How To Make A Smartphone
Holograms aren’t just for droids and dead rappers. You can make your own with a piece of transparency paper and a four-sided hologram video. Properly folded, the transparency will combine the images on a phone or tablet screen to create “a reflection that gives you the illusion of an object hovering in space,” says Alex Cronin, a physicist at the University of Arizona.
Smartphone Hologram
Make the Hologram Stats
Time: 10 minutes
Cost: $0.30-$1
Difficulty: Easy
Tools and Materials
Sheet of transparency paper
Pencil, pen, or marker
Ruler
Compass
Scissors
Smartphone or tablet
InstructionsHologram Template
Use this template to fold the transparency paper into a prism. Cut along the solid black lines and crease along the red lines.
Copy the online template onto the transparency, with a radius of 4 inches or more.
Cut along the solid black lines, and crease along the red lines.
Tape the two opposite sides together to make a prism.
Open a four-sided hologram video on your smartphone or tablet. We have one of these videos below, and you can find more by searching for “hologram video” (this is a particularly fun one).
Place the small opening of the prism in the video’s center. Look through the side.
Instructions—Without a TemplateNo printer for the template? No problem!
Use a compass and pen to draw a circle with at least a 4-inch radius on the transparency paper. Cut it out with scissors.
Mark five dots around the circle, each the radius’ distance apart, and use a ruler to draw a line connecting them.
Cutting along the lines, discard the rounded edges and the remaining third of the circle.
Fold the trimmed transparency in fourths to make four separate equilateral triangles. Cut off their tips about an inch from the bottom and tape the two opposite sides together to make a prism.
Open a four-sided hologram video on your smartphone or tablet. We have one of these videos below, and you can find more by searching for “hologram video” (this is a particularly fun one).
Place the small opening of the prism in the video’s center. Look through the side.
More Optics HacksA smartphone can perform other optical tricks. Harvest a focus lens from a laser pointer, and attach it to the phone’s camera with some wire. The lens will magnify images to make a DIY microscope (full instructions here). Or stick a few pieces of clear tape over the flash, and color them with blue and purple Sharpie markers. This filter blocks out most visible light and leaves only the ultraviolet spectrum, turning the phone’s flashlight function into a blacklight (full instructions here).
This article was originally published in the November 2023 issue of Popular Science, under the title “Smartphone Hologram.”
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