Trending February 2024 # How To Create An Anonymous Facebook Account # Suggested March 2024 # Top 3 Popular

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While nothing on the internet is truly private, having a public Facebook account comes with extra privacy risks. Every picture you add to your Facebook page, every friend request and event invitation you accept – all of it is monitored by the company. 

If you’re done worrying about what that information could potentially be used for, there are a few ways out aside from deleting your Facebook account for good. You could either deactivate your Facebook and switch to Messenger to keep in touch with your friends, or – if you’re not ready to stop using the Facebook app – create a new anonymous Facebook account. 

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Why Create an Anonymous Facebook Account

Staying anonymous on Facebook protects your privacy in more than one way. Should Facebook ever be compromised, you’ll be in the clear if you used a fake name and information when registering your account. That means you don’t have to worry about your personal data falling into the wrong hands.

Another reason to go anonymous is to avoid unwanted attention from your work colleagues or people from school. With an anonymous account, you don’t have to add acquaintances and people you barely know out of politeness and allow them to snoop on your private life on Facebook. At the same time, your friends and people that you actually want to have on your friends list will still know who you really are, so you won’t be totally disconnected from the digital world. 

Finally, you might want to create an anonymous Facebook account for professional reasons. For example, if you’re running a Facebook page for a business and want to be an admin, you’ll have to tie it to your Facebook account. 

How to Make an Anonymous Account on Facebook

When creating an anonymous Facebook account, remember to keep it simple. That’s the best strategy for when you want to blend in. Follow the steps below to set up your anonymous Facebook page.

1. Create a Burner Email or Phone Number

You’ll need an email address or a phone number to create a new Facebook account. If you use your personal email address, especially one you used to sign up for other websites, it can be tied to your data. The best course of action is to use a temporary burner email or phone instead.

To create a burner phone number, you can use a service like Google Voice or Burner app. Alternatively, make a new email account without adding any personal details. 

2. Create a Facebook Account

Now that you have a burner phone number or email address, you can use it to sign up for Facebook. 

Go to chúng tôi and select Create New Account. Use a fake first and last name, fill in your email or phone number, add a fake birthday and gender. Make sure not to use any of your real details to avoid accidentally revealing your identity. Select Sign Up to confirm. You’ll then receive a confirmation email or a text message from Facebook.

Facebook will also ask permission to access your contacts. Select No to deny access, otherwise your profile will appear in the People You May Know section of other Facebook users. 

3. Start Adding Friends

Now that your new Facebook account is confirmed, you can add a profile picture or an avatar and start adding friends. Make sure you only add people who you know personally and who are trustworthy. You don’t want your contacts to share the link to your new Facebook page with other users.

How to Keep Your Privacy on Facebook

Once you start using your private Facebook account, you’ll need to be mindful of your actions on Facebook to keep your presence on the platform anonymous. Aside from simple things like not adding a photo with your face as your profile picture, there are other mistakes that you can make that will jeopardise your anonymity on Facebook. Here are a few tips that will help you stay truly anonymous. 

Check Your Privacy Settings

One of the first things to do after you create your anonymous account is to do a privacy checkup on Facebook and adjust your privacy settings so that you’re not discovered by other users. 

In the privacy settings section, you can review who can see your Facebook posts and your friends list, as well as who can contact you on the platform. This will help you keep your activity on Facebook as private as possible. 

Never Use Your Real Name on Your New Facebook Page 

One of the first things Facebook will ask you to do is to fill in your first and last name. However, after you create the account, you can also customize it by editing your id handle (or username) and changing it from random characters to your name or nickname. It’s best to avoid using anything that can be linked back to your real identity. 

Keep Your Personal Details Off Your Bio

When you create a new account, Facebook will constantly prompt you to fill in your About section. Even if you don’t think the information you’re sharing is relevant, it’s best to keep any (real) personal details off your Facebook page to keep it anonymous. 

Don’t Interact With Other Users Publicly

To keep your private Facebook account truly private, avoid any public activity or interaction with other people and use direct messages instead. 

Stay Anonymous While on Facebook

Having an anonymous Facebook account is a great solution for anyone who’s concerned about their online privacy but also isn’t ready to quit social media. Instead of deleting your Facebook account, you get to keep it and preserve your digital social life. All without endangering your personal data. 

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How To Create A Poll On Facebook

Polls are convenient tools for gathering opinions from others. With the number of opinions you can gather on social media, that makes Facebook a good spot to create a poll, right?

It seems the Facebook polls feature has changed over time which can make it difficult to find. At one time, you could create a poll in the Publishing Tools for a Facebook page you manage. However, this currently no longer exists.

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As of this writing, you can create a poll in a Group that you belong to or manage. You can also make a smaller version of a poll when you create a Story on your mobile device.

Let’s look at your options so you know where and how to create a poll on Facebook.

Create a Poll in a Facebook Group

If you belong to or manage a Facebook Group, you can create a poll on the Facebook website or in the mobile app. Plus, gathering opinions from group members with a similar interest might be ideal. 

Create a Poll on the Web

Head to chúng tôi log in, and select the Groups tab at the top.

Choose a Group on the left below Groups You Manage or Groups You’ve Joined.

On the Group page to the right, you may see Poll listed as an option below the Write Something box where you normally add a post. If so, select it. 

Add your poll question in the Write Something spot at the top.

Enter the answers in the Option boxes. If you have more than three answers, select Add Option to include more. If you change your mind, select the X to the right to remove one.

To the right of Add Option, select the gear icon to adjust two controls for the poll. You can allow people to choose multiple answers, allow anyone to add options (answers), or both.

Optionally, pick an addition in the Add to your post section such as an image, tag, or activity.

To schedule the posting of your poll, select the calendar icon on the bottom right, pick the date and time, and hit Schedule.

If you don’t schedule the poll, select the Post when you finish.

Create a Poll on Your Mobile Device

You can create a poll in a Group in the Facebook mobile app with all the same options as on the web.

Open the Facebook app on your device, select the Menu tab, and pick Groups.

Choose a group at the top or tap Your Groups and pick the one you want.

If you see Poll listed as an option below the Write Something text box, select it. If not, tap inside the Write Something field and select Poll in the pop-up at the bottom of the screen.

Add your poll question in the Ask a question spot at the top.

Enter your first answer in the Add a poll option box. Tap Done on the keyboard and then enter the next answer. Continue until you’ve entered them all. If you change your mind about an answer, select the X to the right to remove it.

To the right of the Add a poll option field, tap the gear icon to adjust other controls for the poll. You can allow people to choose multiple answers, let anyone add options (answers), or allow both.

To schedule the posting of your poll, tap Schedule at the top, pick the date and time, and select Save.

When you finish, tap Post, or Schedule if you set the date and time.

Create a Poll in Your Story

As mentioned, you can create a small version of a poll with two answers for a personal account or Facebook business page you manage by creating a story. Unfortunately, this option is currently only available in the Facebook mobile app on Android and iOS, not on the web.

Open the Facebook app, go to the Home tab, and tap Create Story near the top.

Select the kind of story you’d like to create. The poll feature works with all types except Text.

Create your story per the type you chose above, but don’t post it yet.

Tap the Stickers icon at the top or on the right side depending on your story type. Choose Poll in the list of options on the Stickers tab.

You’ll then see a field to enter your question along with Yes and No answers. Type your question and optionally select Yes or No to use your own text or emojis from your keyboard as the answer options.

Tap Done at the top and when you finish creating your story, tap Share to Story.

While this poll is a bit different than the one you can create in a group with several possible answers, it still gives you a way to ask a simple question and receive one of two answers from your Facebook friends.

View Poll Results

Regardless of which type of poll you create or where, you can see the results by viewing the post or story.

For a group post, simply view the poll post to see the number of votes per answer and who voted.

For a story, open your story for results at a glance or swipe up on the story to see the exact number of votes and who voted. 

Remember, Facebook stories disappear from the News Feed after 24 hours. However, if you save stories to the archive in your Facebook account, you can view them there after they vanish.

Now that you know how to create a poll on Facebook in a group with several answers or in a story with only two, it’s time to go get some answers!

For more, look at how to run a Microsoft Teams poll during meetings.

How To Create An Affiliate Website 2023

Affiliate marketing involves promoting a product or service and earning a commission for every lead or customer you generate. The idea of generating passive income attracts many to affiliate marketing.

With Business Insider reporting that affiliate marketing is as effective as email marketing, it’s no wonder that 80% of brands have an affiliate marketing program. Affiliate marketing spending is projected to reach $8.2 billion in 2023, making it a great time to learn how to create a website for affiliate marketing.

In the eight steps below, we explain how to create an affiliate marketing website.

How to Create an Affiliate Marketing Website [With Infographics] 🖼️

To build a website that consistently makes you money, you must first understand how to pick a niche and product before learning to build a website.

How to Create an Affiliate Marketing Website in 8 Steps

Step 1: Pick a Niche

Successful affiliates understand that picking the right niche is about balancing personal interests, skills, and market demand. There is no shortage of niches that seem profitable, but picking at random will do you no good.

Market trends largely dictate your website’s success, but factoring in your interests is vital to ensure you continually work on the website without becoming disinterested.

Some excellent niches you can pick from are:

Health: While the niche has always been lucrative, new affiliate marketers focus their efforts on marketing weight-loss products, diets, vitamins, and vegan food. The best way to find the right topic to base your blog on is to consider your target audience’s preferences, age, gender, and location. 

Your niche options are not limited to these, and you shouldn’t hesitate to come up with your own affiliate niche website ideas. That said, make sure you do your due diligence and gauge the competition in the niche before starting a website.

Looking at the traffic competitors drive, the keywords they target, and their respective search volume should give you a fair idea of how difficult it will be to monetize your website. 

If the competition is too fierce, there may be no point in making an affiliate website in that niche since climbing up the SERPs and reaching your target audience will be nearly impossible.

Step 2: Search for Affiliate Programs

Advertisers (merchants) join these networks and upload their affiliate programs (or “offers”) to them to connect with affiliates that meet their criteria. 

In other words, you will be able to find several products to promote on an affiliate network. Most affiliates join more than one network and find a handful of products to promote.

How to Choose a Product to Promote

There are four things you should look at before deciding to promote a product on your affiliate site:

While the product need not have upsells or offer recurring commissions to qualify as a “good” product to promote, choosing products that pay commissions in that model is the best way to generate passive income consistently – whether you’re a new or a seasoned affiliate.

It’s common for new affiliates to be taken aback when they notice the significant differences in commissions from product to product. 

Here’s what new affiliates need to know:

Often, there is a trade-off between the commission percentage and the product quality. Naturally, most affiliates want to promote products that offer the best commissions per sale. 

However, not every product that offers a big commission may be worth promoting since it may not sell as well as another product offering a smaller commission.

If product A costs $100 and product B costs $50, but the conversion rates are 5% and 15% for products A and B, respectively, you will make more money selling product B.

Not every affiliate network discloses the average conversion rate for products. A good way to determine if an offer is worth promoting is to see how often competing affiliates are promoting the offer. If many affiliates promote the offer, the chances of the offer paying good money are higher.

After thoroughly reading the sales page, you can consider signing up for the program.

How Affiliates Make Money

At this stage, you may be wondering how exactly you will make money as an affiliate. 

For instance, Amazon’s product links look like this:

But an affiliate’s tracking link for the same product would look like this:

The “xxxxxxx-20” part of the affiliate link indicates your affiliate ID.

Cookie-based links place a cookie on the visitor’s computer with the details of your affiliate ID. If the visitor decides to purchase the product or complete the suggested action after a few days, the lead or sale generated is still attributed to the affiliate.

On the other hand, postback URLs do not utilize cookies and instead rely on query string parameters to track conversions and work out commissions. 

In other words, the conversions are not processed on the visitor’s browser but on the affiliate network’s server instead. For this reason, this tracking method is sometimes called “cookieless tracking.”

Step 3: Choose a Domain Name

Your website’s name is the domain name. Short and catchy domain names work best to capture your audience’s attention. Additionally, your domain name should also be relevant to the niche.

Domain owners must renew their domains annually, so you will need to buy the domain for at least one year.

Since you need a domain to run a website, and domains aren’t free, there is no direct method to build an affiliate website for free.  

That said, if you’re wondering how to make an affiliate website for free, you could use a website builder that offers a domain and a website for free and begin your affiliate marketing journey there. Several website builders offer free domains, such as Wix, but it’s important to remember that these free websites will have limitations. 

Most website builders that offer free domains do not allow you to set a custom domain name. Additionally, you can expect your free website to have a watermark, making the site look less authoritative. 

For those wondering how to make an affiliate website for free, while it is possible, it certainly is not the best way to become an affiliate marketer. If you want to get involved with affiliate marketing without spending money, the passive income you want to generate may never come.

It’s best to spend a small amount of money buying a domain from any reputable domain registrar, such as GoDaddy.

How to Choose the Best Domain Name

Determining the right domain name can be just as challenging as finding the right product to promote. Using domain name generators such as those offered by IsItWP and Nameboy can make the job easier.

When picking a domain name, you must ensure

It is memorable.

It doesn’t contain hyphens and numbers and isn’t too long.

It doesn’t use a brand name, unless you own the brand.

It doesn’t involve a trend, since trends can come and go quickly. 

Step 4: Sign Up with a Hosting Service and Find a Website Builder

Modern website builders are remarkably easy to use and require zero technical expertise. Most website builders offer access to their editing features in conjunction with hosting. Therefore, if you prefer using an online website builder such as Wix or Weebly, you do not have to worry about signing up with a hosting service separately.

On the other hand, if you’re wondering how to build an affiliate website with WordPress, you must understand that while WordPress is free to use, you will need to purchase hosting and install it on your server. You may also need to purchase themes and plugins to make your website look and perform as you envision.

Some hosting companies you could rely on include:

Hostinger: A domain registrar and hosting provider since 2004, Hostinger has established itself as a reliable resource for affiliate marketers.

GreenGeeks: Boasting fast, secure, and eco-friendly hosting, GreenGeeks stands out as a top hosting provider for affiliates worldwide.

Bluehost: One of the hosting providers officially recommended by WordPress, Bluehost is the perfect site hosting provider if you doubt your other options.

Website hosting is quite cheap, and it’s easy to find monthly hosting for a price lower than the average lunch. While using WordPress to build a website can be easy, it won’t be as straightforward as using the drag-and-drop builder on Wix or Weebly. Drag-and-drop functionality can be added to WordPress, but it requires setting up.

You could also blog on platforms like Medium and Blogger for free. However, your site’s performance will depend on the platform’s performance.

If you want to build an affiliate website for free, you could use some of the free hosting services on the internet. But not all of these can be trusted, and it is rare for one of those platforms to meet your site’s hosting needs adequately.

Setting up an affiliate website may initially cost you less than $100 and much less than $50 per month to keep running. However, it’s best not to expect the website to generate income for the first few months. 

If you prefer not to build your website, you could hire someone to build it for you. But this could cost you thousands of dollars.

Set Up Your Site’s Theme and Plugin

You must consider your niche when picking a theme to use on your website. The plugins you need largely depend on the kind of website you’re running. 

If you decide to use WordPress, you will have thousands of themes (free and paid) to choose from right from the theme repository. 

The majority of the themes for WordPress are designed for affiliate websites, so finding the right theme to use shouldn’t require much looking. If you don’t mind paying for your themes, browsing through the Themeforest market will be worth the time.

While many useful plugins are free, some of the best ones give you access to the full suite of features only after you purchase the plugins.

Step 5: Write and Publish Content Relevant to Your Niche

After you’ve set up your website, you can begin uploading content to it. To succeed in affiliate marketing, you must publish original and niche-specific content to your website, preferably with some images. Using video is optional but an excellent idea if you can manage to make video content. 

It is easy to write the content yourself, although you will need to do a lot of reading to learn the right way to do it. There is no shortage of free writing guides online that break down the structure of blog posts in a simple manner. All you’ll need to do is fill in the gaps. 

Alternatively, you could source content for free by guest blogging, but bloggers are typically only interested in blogging for well-known blogs.

Alternatively, you could get a content writing agency on the payroll or use an AI-based content writer to do the heavy lifting for you. 

You can source stock images for free for your blogs from websites such as Pexels and Pixabay. However, if you don’t mind paying for your images, using sites like Shutterstock is the way to go.

Types of Blog Posts that Help Convert Visitors

Making money from affiliate marketing takes a lot more than setting up a website. You will need to put consistent effort into writing and publishing content that your target audience will find helpful. 

Over time, your target audience will begin to see you as an expert in the niche and vertical, and the audience will trust you to make informed purchase decisions.  

The different types of blogs you can publish on your website include:

“How-To” Posts

These posts describe to readers how a product works and how they can use it to accomplish specific tasks. How-to posts provide value to readers and establish your blog and brand as a reliable source of information in the niche.

You could take a few different approaches when creating how-to articles with the overarching goal of promoting products. One effective approach is to provide readers with ways to get the most value out of the product in question. 

Another way to approach a how-to blog is to write more general content and redirect them to alternative products that may get the job done better.

Regardless of how you choose to write your how-to posts, here are some things you must bear in mind:

Looking at the how-to guides published by competing websites can help you get an idea of the type of blog you should publish.

To make your how-to blogs easy to read, break down the post into chapters and the steps into bullets.

Adding a table of contents after the introduction will make it easy for your readers to find the information they’re looking for.

Anticipating the readers’ needs and questions and providing the answers in your content is a sure-shot way to build trust.

Product Reviews

Besides providing valuable information to your readers that they can base their purchase decisions upon, product reviews allow you to include affiliate links in the content naturally.

Product reviews are a key part of most affiliates’ marketing strategy, and you can expect to spend a lot of time writing this kind of blog. 

Since these types of posts are common, you will need to take steps to stand out in a huge crowd of competitors. There are many ways to stand out – you could write more in-depth reviews than your competitors or dream up a unique rating system. You will need to do all you can to stand out as an authority in the niche. 

Product Comparisons

People have a natural tendency to compare similar products – it is an effective way of ensuring they get the best deal. Product comparison posts make this easy for readers.

The idea with these posts isn’t to try to sell any of the products you compare. In these posts, you must provide your readers with all the information they want.

Product comparisons are an excellent way to build trust with your target audience. The tactic has proven effective enough for websites such as CompareRaja to thrive on only these types of posts.

Step 6: Work On SEO

To improve your website’s visibility on search engine result pages, you need to optimize the site for search engines. The key steps involved are:

You can also employ tools such as SEMRush to improve your website’s SEO. Some other trusted WordPress SEO plugins include Yoast SEO, Rank Math, W3 Total Cache, and WP Meta SEO.

A “backlink” is when another website links to your website. The idea behind backlinks is that websites only link to pages with reliable information, and the more sites backlink to your website, the more reliable it looks to search engines.

That being said, not all backlinks are good. Backlinks from low-quality, spammy websites can impact your SEO negatively. 

Here are four effective ways to gather backlinks:

Offering your audience a free tool or a template generator that will be helpful for them is an excellent way to attract backlinks.

To determine what tool or template generator will appeal to your target audience, do keyword research with the terms “template,” “tool,” and “generator” in your niche.

Go through the top ten results and find a tool or template that you could easily make a better version of. Commission a developer to build the tool for you, and watch the backlinks flood in. 

2. Publishing Skyscraper Content

Comprehensive, long-form guides are also called “Skyscraper” content. Writing comprehensive posts that cover all the aspects of a topic can make the blog more detailed than any of your competitors’ content, making the content attractive to backlink to.

3. Using Infographics

Complementing your written content with infographics is a nice way to provide your visitors with a quick overview of the topic. Infographics with exclusive statistics in them are particularly effective in attracting backlinks.

4. Using Testimonials

Offering to write a testimonial for a competitor’s website or a website in another niche can earn you a high-authority backlink with little hassle.

Step 8: Set Up Analytics

Installing analytics tools or making good use of the ones installed on your website builder will give you a clear picture of how much traffic your website is driving. 

It will also provide reliable conversion rate figures and enable you to gauge which content is performing the best.

Most affiliates rely on Google Analytics since it is free and facilitate comprehensive website analysis. However, there are other tools (free and paid) that you can use for analytics.

Conclusion: Your Affiliate Site is Ready to Go

Once your website is ready, you must continue adding affiliate products to the arsenal of products you promote. Growing your email list in tandem with publishing blogs is an excellent way to build trust and drive more sales.

There are several ways you can grow your affiliate site as a business over time. Once your website attracts a respectable amount of traffic each month, you could consider creating your own product and selling it to your email list for bigger payouts.

You could also sell your skills by coaching other people about affiliate marketing. Many affiliates decide to sell their websites for thousands of dollars in profit and start another affiliate marketing project.

Also, Read our guide on how to start your affliate marketing in India.

With this guide, you’re only eight steps away from generating passive income. Start building your affiliate website today to make headway and make money as you sleep.

How To Memorialize Facebook Account On Iphone, Ipad, Android, And Desktop

Well, Facebook lets you memorialize a person’s account. Wondering what’s that? Well, it lets you keep the account active after you have passed away by passing the reins of your account to your friends or family.

Why should I memorialize my Facebook account?

The objective of the process is similar to that of Apple’s Digital Legacy – to take care of all your affairs after you’re gone. Memorializing Facebook is the best way to keep your memories alive. It is almost like a Digital Tribute to the departed. Once memorialized, friends and family will be able to share memories and stories.

The person will not appear in birthday reminders and people you may know.

After memorialization, Facebook will add a Remembering tag to the profile.

Only Legacy Contacts can make changes to the account.

It will serve as a remembrance long after a person is gone.

Now, if you’re ready, move on to the next section to understand how it works.

How to memorialize your Facebook account

In the previous section, we talked about Legacy Contact. Simply put, legacy contact is the digital equivalent of a will executor. He or she can control Facebook memorialized page and decide what to share.

Facebook Legacy contact will be able to:

You may have figured out the importance of Legacy Contact by now. I suggest you talk with your friend or family before appointing them as Legacy Contact. The person will have access to the entire Facebook profile.

How to assign a legacy contact for your Facebook on iPhone, Android, and iPad:

How to assign a legacy contact for your Facebook on Mac or desktop:

Note: Facebook will only notify the contact after your account is memorialized and not when you appoint them as one. Hence, you must inform them beforehand.

Request your account to be deleted after death

Some of us might not be comfortable handing over our stuff to others. In such a case, you can set up your account in a way that Facebook deletes it after you pass away. Here’s how:

Request your Facebook account to be deleted on iPhone, Android, and iPad:

Request your account to be deleted on Mac and Desktop:

How to memorialize your friend’s or relatives’ Facebook account

Facebook lets anyone memorialize friends or family accounts. This option is helpful if the person has not been assigned a legacy contact. Upon producing proof, Facebook can add you as a legacy contact.

1. Reach out to next of kin

Reach out to the person’s next of kin. Inform them of your decision and take their approval. Ask family members whether they are alright if the account is memorialized. Finally, visit submit a memorialization request.

2. Submit the proof of death

Facebook asks for Documentation of death. It can be a photo of an obituary, death certificate, memorial card, or other document related to their death.

Note: Once you memorialize a Facebook account, it isn’t typical of Facebook to reverse it. Hence, be careful.

How to create a Facebook memorial group

What if your loved ones decided to delete their account? Well, you can still create a Facebook memorial group in their memory. Here’s how:

The digital afterlife

The trend of leaving a digital legacy is catching up. We want to be remembered even beyond the grave. Futurists have begun talking about how one could live a duplicate life digitally. In other words, the human brain can be scanned and uploaded to a server. Once they pass away, the copy lives in a simulated environment.

Netflix’s Black Mirror episode San Junipero has beautifully explored the concept of the digital afterlife. Soon humans will be able to upload their consciousness. Features like Facebook memorialization and Apple Legacy Contact are small steps towards establishing a digital legacy.

Author Profile

Mahit

Mahit is an engineer by Education with a corporate stint to his name. He ditched the corporate boardroom wars in favor of the technology battleground. For the better part of a decade, he has worked for popular publishing outlets, including Dennis Publishing, BGR India, AppStorm, MakeUseOf, and iPhonehacks.

How To Use Offline Success To Create An Online Presence

A true omnichannel strategy makes the most of offline not just online

Consider the main ingredients to a sale when a customer is in your place of business. You have product placements that suggest what a customer should buy, education on the products and services you are selling, the ability to experience your brand firsthand, and most important, people available to educate buyers and make a sale. All these make up the customer experience, and digital is just another component.

Clearly, bricks-and-mortar businesses that aren’t yet capitalizing on their digital channels were successful before the internet took over their industries. There are reasons for that success, and those can give you an edge over your internet-born competitors.

Digitizing Your Offline Strategy

A successful online strategy shouldn’t be a matter of abandoning old tactics and replacing them with a trend. It should be a process of using the digital experience as an extension of what has worked to differentiate your business in the offline marketplace.

This approach ensures your organization’s digital efforts extend the unique customer experience that buyers look for and allows you to capitalize on an asset any internet-only business will have difficulty competing with. The customer experience matters more than you might think. Sixty-four percent of people think that customer experience is more important than price in their choice of a brand, and three out of four customers are more likely to visit your store if your online information is useful.

The Digital Difference

Customers are exposed to too many factors in their decision-making to not take digital into account. Consistency is key, and your website and surrounding digital marketing are great mediums through which to replicate and promote what your top sales agents have been doing on a one-on-one basis for years.

Take Zappos, for example, which acknowledged the offline experience in its exclusively online business. This company revolutionized the online shoe-buying experience by offering free returns and shipping. True, it’s not a brick-and-mortar business, but it essentially digitized one of the main values a storefront experience provided to consumers better than online-only retailers. Other businesses that have successfully gone digital — like Warby Parker, Tesla, and Target — have done so by replicating a few key elements of the bricks-and-mortar experience.

Home Depot has always had a location-based strategy, providing easy access to building materials and supplies. Essentially becoming the nation’s local hardware store. Its online experience offers the best of both worlds: Users can instantly see available inventory across all stores and select whether to purchase online and have it shipped to their homes, or they can purchase online and designate items they need immediately to be picked up at the store. It has extended its product catalog to enable more options for its customers without having to increase the goods carried in its physical stores. And buyers can elect to pick up the items not carried in their local stores to save on shipping charges.

Duplicate What Works

Before any bricks-and-mortar organization invests in their digital strategy, though, they should remember what makes them successful despite digital. Focus on what sets you apart. Where is your organization demonstrably different from the competition? Find ways to make the differentiator the most evident part of your digital strategy.

Ensuring that you have proper analytics in place will allow you to consistently monitor and adapt your digital efforts. Digital makes this information involuntary and honest in terms of seeing which tactics yielded conversions and which did not. And always leave an option for customers to interact with you the old-fashioned way. The online experience should complement the in-store experience — not compete with it. Your customers will interact with you the way they’re the most comfortable.

Once you’ve established a digital foundation that sets your business up for success, replicate these four brick-and-mortar elements in your digital experience to keep customers coming back — both in-store and online:

Maintain human interaction. One of the key elements to an in-store customer experience is interaction with individuals from your organization. This component defines personal interaction and helps in building real-time trust with the consumer. A great way to translate this to digital is by offering online chat on your site.

When implementing this, just as you don’t want your sales reps to follow around and annoy customers, the chat should be something customers can easily access if they want to — not something that pops up on every page they’ve closed out of.

Enable product interaction. The second major benefit of the offline experience is the ability to interact in-person with the product. As discussed previously, companies like Zappos and Warby Parker are sending the product to consumers to interact with before they’ve been purchased.

However, there are ways to do this without the overhead of shipping costs. Giving customers 360-degree product tours that allow them to zoom in on materials, view multiple images, and watch videos can easily simulate product interaction.

Two approaches can support this need digitally. The “recommended products” feature can be helpful, but today’s educated consumer, who understands that recommendations are likely based on products being pushed, doesn’t always trust it.

Taking a lesson from Amazon, using helpful features like “buyers also viewed” and “customer reviews” gives consumers even more information to use in making decisions than they would get from an in-store experience.

The second approach is to be consistent in reminding customers how close your physical store is and that you have experts on-site who can help them. Driving a customer to your physical store creates not only a captive lead, but also a qualified one because that customer is coming in after researching other options online.

Get personal. A customer who frequents your store and is greeted by familiar faces will feel a connection, especially when those faces remember the customer’s last purchase and make recommendations that match his style. Customers shopping a brand in Chicago are likely going to have very different needs from customers shopping the same brand in Los Angeles, so take those person differences into account.

Tools like Optimizely make it possible for your site to feature umbrellas on your homepage when it’s raining in that visitor’s location, and simple IP detection can localize your messaging and product offerings. Using such third-party services make it possible to leverage prior actions a customer had on your site to alter her experience to cater to her interests in the future.

Digital is mandatory, and with it comes new ways to market your company and your products. But you should incorporate what made you successful offline to create a truly well-rounded digital strategy and maintain your edge on the competition.

Ted Novak is a partner and managing director at Clique Studios, where he helps build and introduce innovative solutions for the digital market. Based in Chicago, Clique Studios is an award-winning design and engineering company building digital experiences for high-growth organizations.

How To Create An Influencer Media Kit In 5 Steps

A strong influencer media kit will help you highlight your strengths and land more brand deals. Learn how to make one in just 5 steps.

How do you tell if gold is real? Bite it. How do you tell if an influencer is legit? Check out their media kit. These are rules for life.

Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. And knowing how to spot a great media kit is one of the best ways to form meaningful partnerships as a business.

So for folks on both sides of influencer marketing, here’s everything you need to know about creating an effective media kit.

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

What is an influencer media kit?

An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships.

A good media kit should:

Showcase your strengths

Prove that you have an engaged online following (e.g. by including follower stats)

Highlight the kind of value you can bring to a potential client

Simply put, the purpose of a media kit is to convince others (businesses, collaborators, and other influencers you could potentially partner with) that you have the followers, the strategy, and the confidence it takes to boost their presence online—and in turn, make them money.

Ideally, a media kit should be short and sweet (like a resume). It’s a visually appealing and concise snapshot of your online presence and achievements.

Media kits are usually exchanged in a PDF or slideshow format—but again, if it’s a slideshow it should be short! Think of it more like a highlight reel than a feature film.

Let’s get rolling.

5 reasons you need an influencer media kit 1. Come across as more professional

Just like having an email with your own domain name or ordering an appetizer for the table, media kits make you look like a boss: they show you’re prepared, experienced and eager to collaborate.

2. Land better brand deals

Professional media kits lead to professional brand deals — and you’re more likely to score a good partnership with a good media kit.

Think about it: if your kit shows the value you can bring, you have more bargaining power when it comes to negotiating fees. Being able to give concrete examples of the good you’ve done for other businesses is an asset to landing a great new deal.

3. Communicate more efficiently

Sometimes, working in social media can be a numbers game (and no, we’re not talking about how many followers you have).

If you’re reaching out to lots of businesses about potential brand deals, or having lots of brands reach out to you, you’ll want a media kit at the ready. Your kit is a one-step hack for showing potential partners everything they need to know about you, and having one means you won’t have to go back and forth emailing and DMing to communicate the same information over and over again. Just send them a comprehensive media kit and you’ll only have to deal with follow-up questions.

4. Set yourself apart

Your media kit sets you apart from other influencers as much as your content does. Being creative and concise in your kit shows brands your skills in action, and you can use your media kit as an opportunity to stand out from the crowd.

Think Elle Woods perfumed pink paper, but digital. What, like it’s hard?

5. Gain confidence

Anyone can experience self-doubt at any point in your career, but chances are if you’re a micro- or nano-influencer (10,000 to 49,999 followers or 1,000 to 9,999 followers, respectively) you’re suffering from a bit of imposter syndrome.

Don’t worry too much. Simply putting together this kit, which is basically a beautiful celebration of everything that makes you fabulous, can help you get in the right mental state for getting out there and getting that bread.

What should be included in an influencer media kit? A short bio

This is arguably the most important part of your kit—it should come first, as it will shape the viewer’s first impression of you as an influencer.

Include your name, where you’re based, and what you do—your interests, values and experience are important to communicate here.

A list of your social media accounts

A list of your accounts across social media platforms (complete with links!) is an essential component of a media kit. Hopefully, folks looking over your kit will want to see you in action, so providing them with a clear route to your content is key.

Your performance stats

As much as we believe that quality beats quantity when it comes to social media, the stats still matter. Hard numbers will help your potential clients decide whether your reach and engagement align with the brand’s targets.

Make sure you include:

Your number of followers. This is important, but not quite as informative as…

Your engagement rates. This shows how many people actually interact with your content (and proves that you haven’t bought all your followers). For an in-depth guide on engagement rates and other stats that matter, check out our guides to analytics on Instagram, Facebook, Twitter and TikTok.

General audience demographics. What is the gender breakdown, and where does your audience live? How old are they? This will help businesses determine if there’s overlap between your followers and their target audience, and will inform whether or not you’re the right fit for their brand.

You can also include:

How much content you post in an average week

How much your account and following has grown in a certain amount of time

Successful brand deal case studies

This is the part where you shamelessly brag.

Include as many numbers as possible when you’re exhibiting case studies, including how long campaigns lasted, how the stats for the brand you partnered with changed, and any concrete data you can give for the actual number of people you sent their way.

Affiliate programs are also great for this. If, for example, you gave your followers a unique code that they could use for a discount at a certain vendor, your kit should include how many people used your code (and how much money you brought in for the brand).

Obviously, you’ll want to be as positive as possible when referring to other brands that you’ve partnered with. Now is the time to be upbeat and inspiring.

Your rates

Your rates should come at the end—that way, you’ve already shown your potential client what you’re worth it.

Whether or not you should include your rate card in your brand kit is controversial in the influencer and content creator community. Here are some things to consider.

A positive aspect of being upfront about pricing is that it shows brands that you expect to be paid for your work (free products are cool, but cash is better). Because it’s a relatively new and creative industry, it’s easy to get wrapped up in a contract that doesn’t serve you economically, and being clear about rates helps to prevent that.

That said, promising rates before discussing the nature of the work you’re doing is risky. Phrasing your prices as a “suggested” or “estimated” rate helps give you some more bargaining power.

Alternatively, you can not include rates in your media kit and instead send them separately when requested—that way you can adapt your prices for different companies.

Photos

Odds are, much of the work you’ll be doing as an influencer is visual—it’s what grabs people’s attention and inspires them to stop scrolling. Be sure to include a few high-quality photos in your media kit to exemplify your photography skills and your overall aesthetic.

Photos are a nice visual break to a reader, and they also give brands a little taste of what you do.

Contact information

This one should go without saying — when creating your media kit, include contact details to make sure brands know exactly how to get in touch with you!

How to create a stand-out influencer media kit Do your research

If you’re reading this, you’re already on this step. Go you! Take a look at the media kit examples included in this blog post and do some digging into other influencers in your community. Find what stands out to you and determine why—then you can recreate it with your own personal flavour.

Collect your data

Take notes of all your stats and case study numbers, no matter how big or small or successful or not successful. Remember to pay special attention to stats that show engagement rather than just numbers.

Hootsuite Analytics will be your hero here—the platform gives you the info from every app (Instagram, TikTok, YouTube,Facebook, Twitter, LinkedIn, and Pinterest!) in one place.

Learn more about Hootsuite Analytics:

Cut any data that doesn’t serve you

Honesty is the best policy, but if you feel certain stats aren’t representative of how great you are, you don’t have to include them.

Focus on the positives and how much you’ve grown, and leave out anything that won’t help you get a deal. Make sure you still have those stats written somewhere, though, as brands might ask, and you definitely don’t want to lie (it’s morally bad, yeah, but getting called out for that is also super humiliating).

Plan your look

Put your art hat on and plan what kind of vibe you’re looking for —warm or cool, maximalist or minimalist? You can draw inspiration from art you like (album covers, clothing brands, etc.) but make sure the style you settle on aligns with your content. Have a color palette in mind.

Use a template

If you’re an art whiz, the layout part of a media kit should be a breeze. But a template is an excellent start for those less editing-savvy, and many online templates rock: they’re totally customizable and don’t look cookie-cutter at all. So use the support, and take the template—if not to use, just to inspire.

Our team has created this free, fully customizable media kit template to make getting started easier:

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Influencer media kit examples

Now that we’ve covered all the basic elements of a media kit, here are a few examples of well-designed, effective media kits.

It’s important to remember that there’s no one way to make a media kit – each kit will look a little different from the next. What’s important is that they are easy to read, friendly to the eyeballs and informative.

Source: Love Atiya

This influencer’s kit starts with her handles, some stats and demographic data. She also has logos from different brands she’s partnered with in the past.

Source: @glamymommy

This Instagram influencer’s kit includes the number of monthly unique visitors she has on her social media, which is a great way to show brands the growth potential of your audience. Her bio includes some information about her education and family, and it’s super clear who she is: brands that market to new moms or in the fitness or beauty industry would be a good match for her.

Source: @kayler_raez

This influencer and model’s media kit includes his measurements (good if you’re seeking out contra, as brands can send you garments that properly fit). His bio focuses on his modeling work and his “Previous Work” section is a rapid fire of brands he’s collaborated with.

Influencer media kit template

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Grow your online presence with Hootsuite. From a single dashboard, you can schedule and publish posts directly to Instagram and TikTok, engage your audience, measure performance, and run all your other social media profiles. Try it free today.

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