Trending March 2024 # How To Create A Parents And Kid’S Profile On Youtube For Kids Desktop? # Suggested April 2024 # Top 8 Popular

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Remember all those terrifying and unsuitable films that slipped through YouTube safeguards and computer algorithms? Thankfully, there is now a new option for parents to restrict their children’s channels to only human-approved stations.

YouTube Kids was created with children and parents in mind, making it simpler for youngsters and parents to discover the material they want. It is simple to use the kid-friendly video-sharing platform. Ad-supported TV shows, music, educational videos, and user-created content are available on YouTube Kids, a kids-friendly version of YouTube. It is available as an app and a website, and it is suitable for children aged two to twelve. You may create separate user profiles for each of your children on YouTube Kids, so they may watch material appropriate for their age separately.

Morph, Teletubbies, Wallace & Gromit, and The Magic Roundabout are just a few of the popular local children’s brands featured in the videos.

YouTube for Kids allows parents to build a distinct profile for each kid in their family if they have signed-in accounts. By customizing their profile to match their preferences and recommendations, each youngster may get the most out of the YouTube Kids app. Profiles are available from the YouTube Kids app, which is accessible on any device. Kid profiles can only be accessed when a parent has signed in to the YouTube Kids app. Up to eight profiles may be supported by each account.

Creating customized profiles for each kid is a valuable capability in YouTube Kids, which you can do. According to the YouTube Kids app, each profile is only showing material relevant to the age range indicated by the parent or guardian. Kid Profile can be used to create a unique experience for your children. Kids may create a hidden password to access their profile.

I will demonstrate how to build a parent and kid’s profile on YouTube Kids using the Chrome browser in this article. Let us get going then.

How do YouTube Kids work on a desktop and how to set up and create profiles?

The step-by-step procedure to make parent and kids profile on YouTube kids on desktop are −

Next, sign in with your Google account

Create a profile for your child, so that you can customize their experience on any device that you sign into YouTube Kids.

You will then be asked to turn the search on or off. When it is on, your child can access millions of kid-appropriate videos on YouTube Kids. When it is off.

Your child will be limited to recommended, curated videos under each category on the home screen.

If you want to create more profiles for additional kids in your household, you will be prompted to do so. Enter all the information of second kid. Your second profile will be made. After that, YouTube Kids will be ready to go.

Just select who is about to use the app and then hand the device to them. But wait before handing over set a passcode so that kids cannot change settings.

Enter your four-digit numerical passcode.

Confirm your passcode again.

Passcode is made profile is made. Now hand it over to kids.

Conclusion

Parents with access to YouTube Kids may build a separate profile for each kid in their family. Each kid may get the most from the YouTube Kids app by customizing their profile’s viewing preferences and recommendations. On devices where the parent is signed in and the YouTube Kids app is installed, profiles are available. So, get started and let your child be free from monitoring.

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How To Create And Scan A Spotify Code

Do you love to share music with your friends? Whether it’s a new song or your favorite mix, sharing music on Spotify is not only fun, but easy as well. 

What you might not know is that Spotify offers a super simple way to share music. You can create a Spotify code for a song, album, playlist, artist profile, band profile, or even a podcast. Then share that code with a pal who can enjoy that shared item, too.

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Here, we’ll show you the different ways you can create this barcode-like image and then scan Spotify codes if you receive them yourself.

Create a Spotify Code in the Mobile App

You can grab a code from the Spotify app to share with a friend via email or text message.

Open the Spotify app on your iPhone or Android device.

Navigate to the item you want to share. This can be a playlist in Your Library, an album you searched for, or a song you recently played.

Tap the three dots for the item to open More Options.

You’ll immediately see the Spotify code on the next screen. Tap the code to save it to your photos or capture a screenshot of the code (depending on your device).

You can then share the Spotify code like any other image and help your friend to listen to a song, playlist, or podcast with you!

Create a Spotify Code on the Web Obtain the Spotify URI

To create a code on the web, you’ll need to get the Spotify URI for the item you want to share. This is probably easiest if you have the Spotify Web Player open in another browser tab, although you can copy the URI from the desktop app too.

Select the three dots next to an item to display More Options.

Move your cursor to Share and choose Copy Spotify URI. If you don’t see this action, press and hold your Alt key on Windows or your Option key on Mac to display it in the pop-out menu.

With the URI copied to your clipboard, follow the next set of steps to create and customize your Spotify code.

Create the Spotify Code

With your URI ready to paste, you’ll head to a specific Spotify Codes site to create your code. You don’t have to sign into your Spotify account to create the code.

Select Get Spotify Code and you’ll see the code and customization options open on the right side.

You can choose a Background Color or enter the hex code for an exact color. Then, choose the Bar Color from white or black, enter a Size in pixels, and pick a Format for the image from JPEG, PNG, or SVG.

When you finish, hit Download to save the image to your computer. 

You can then post your code on social media, send it via email, share it in text message, or whatever you like.

Scan Spotify Codes

If you’re on the receiving end of a Spotify code, you can currently only view the item being shared with you using the mobile app. Scanning a Spotify code is similar to scanning a QR code to open an item. Follow these steps to scan and use Spotify codes.

Open the Spotify app on your iPhone or Android device.

Go to the Search tab at the bottom.

Tap the Camera icon at the top or tap inside the Search bar to select the Camera icon. You may be asked to give Spotify access to your camera first.

To scan the Spotify code, simply capture it in the frame on your screen. If you happen to save a code to your device photos, choose Select From Photos and browse for the image. You should see that item instantly pop open.

A Spotify code gives you a handy way to share the music you enjoy. Hopefully, you’ll check out this feature and maybe even receive a Spotify code in return!

How To Create A Poll On Facebook

Polls are convenient tools for gathering opinions from others. With the number of opinions you can gather on social media, that makes Facebook a good spot to create a poll, right?

It seems the Facebook polls feature has changed over time which can make it difficult to find. At one time, you could create a poll in the Publishing Tools for a Facebook page you manage. However, this currently no longer exists.

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As of this writing, you can create a poll in a Group that you belong to or manage. You can also make a smaller version of a poll when you create a Story on your mobile device.

Let’s look at your options so you know where and how to create a poll on Facebook.

Create a Poll in a Facebook Group

If you belong to or manage a Facebook Group, you can create a poll on the Facebook website or in the mobile app. Plus, gathering opinions from group members with a similar interest might be ideal. 

Create a Poll on the Web

Head to chúng tôi log in, and select the Groups tab at the top.

Choose a Group on the left below Groups You Manage or Groups You’ve Joined.

On the Group page to the right, you may see Poll listed as an option below the Write Something box where you normally add a post. If so, select it. 

Add your poll question in the Write Something spot at the top.

Enter the answers in the Option boxes. If you have more than three answers, select Add Option to include more. If you change your mind, select the X to the right to remove one.

To the right of Add Option, select the gear icon to adjust two controls for the poll. You can allow people to choose multiple answers, allow anyone to add options (answers), or both.

Optionally, pick an addition in the Add to your post section such as an image, tag, or activity.

To schedule the posting of your poll, select the calendar icon on the bottom right, pick the date and time, and hit Schedule.

If you don’t schedule the poll, select the Post when you finish.

Create a Poll on Your Mobile Device

You can create a poll in a Group in the Facebook mobile app with all the same options as on the web.

Open the Facebook app on your device, select the Menu tab, and pick Groups.

Choose a group at the top or tap Your Groups and pick the one you want.

If you see Poll listed as an option below the Write Something text box, select it. If not, tap inside the Write Something field and select Poll in the pop-up at the bottom of the screen.

Add your poll question in the Ask a question spot at the top.

Enter your first answer in the Add a poll option box. Tap Done on the keyboard and then enter the next answer. Continue until you’ve entered them all. If you change your mind about an answer, select the X to the right to remove it.

To the right of the Add a poll option field, tap the gear icon to adjust other controls for the poll. You can allow people to choose multiple answers, let anyone add options (answers), or allow both.

To schedule the posting of your poll, tap Schedule at the top, pick the date and time, and select Save.

When you finish, tap Post, or Schedule if you set the date and time.

Create a Poll in Your Story

As mentioned, you can create a small version of a poll with two answers for a personal account or Facebook business page you manage by creating a story. Unfortunately, this option is currently only available in the Facebook mobile app on Android and iOS, not on the web.

Open the Facebook app, go to the Home tab, and tap Create Story near the top.

Select the kind of story you’d like to create. The poll feature works with all types except Text.

Create your story per the type you chose above, but don’t post it yet.

Tap the Stickers icon at the top or on the right side depending on your story type. Choose Poll in the list of options on the Stickers tab.

You’ll then see a field to enter your question along with Yes and No answers. Type your question and optionally select Yes or No to use your own text or emojis from your keyboard as the answer options.

Tap Done at the top and when you finish creating your story, tap Share to Story.

While this poll is a bit different than the one you can create in a group with several possible answers, it still gives you a way to ask a simple question and receive one of two answers from your Facebook friends.

View Poll Results

Regardless of which type of poll you create or where, you can see the results by viewing the post or story.

For a group post, simply view the poll post to see the number of votes per answer and who voted.

For a story, open your story for results at a glance or swipe up on the story to see the exact number of votes and who voted. 

Remember, Facebook stories disappear from the News Feed after 24 hours. However, if you save stories to the archive in your Facebook account, you can view them there after they vanish.

Now that you know how to create a poll on Facebook in a group with several answers or in a story with only two, it’s time to go get some answers!

For more, look at how to run a Microsoft Teams poll during meetings.

How To Create A Group On Clubhouse

Clubhouse is an exclusive audio chat app that works on an invite basis. Once you are invited to Clubhouse, you can join various groups and rooms based on your interests. This allows you to converse with like-minded individuals interested in the same topics as you from around the world.

Clubhouse also allows you to create groups of individuals based on various factors. This gives you the ability to create private groups on different topics with your friends and family. You can then easily connect on Clubhouse using the group you have created. Let’s take a look at how you can create groups within Clubhouse.

Related: How To Block and Report Someone on Clubhouse

Requirements

Clubhouse is currently still scaling for the numerous users joining the platform daily. Additionally, to moderate users and groups to a certain extent, the groups feature in Clubhouse is still in its early beta stages. Due to this, the devs are only accepting manual requests to create a group.

Moreover, you have to have hosted a minimum of 3 successful group sessions within Clubhouse to be eligible to submit a group creation request. If you meet these criteria, then you can submit a request to create a new group in Clubhouse using the guide below.    

Related: Can You Chat on Clubhouse? Everything You Need To Know

How to start a group on Clubhouse

Open the Clubhouse app and tap on your profile picture in the top right corner. 

Now tap on the ‘Gear’ icon to access ‘Settings’. 

Tap on ‘FAQ/Contact Us’. 

Now tap on the link named ‘How can I start a club’. 

Read through the terms and rules of creating a club. 

Once done, tap on the link ‘here’ at the bottom.

Now enter all the details for your group as asked. Be careful here and make your case about why the support team should allow you to create a group. Be sure to provide details regarding how your group would really be a good addition to the app. Or how it will help you and your peers. When done, submit the form. 

And that’s it! You now simply need to wait for a reply from the moderation team and hopefully, your request for a new group will be approved by them. 

Clubhouse group members

There are three main statuses for each group member in Clubhouse. Let’s take a look at them. 

Founder/Admin: The person submitting the request to create a group will be considered the admin/founder of the group. They will have full access to all the group settings including moderation of members. 

Member role: Members’ roles can be assigned to selected individuals within your group. These individuals will be able to submit requests for adding new followers to the group. Members will also be able to view and host private rooms within a certain group. 

Follower role: Followers will be able to view and join public rooms hosted by your group. They won’t be able to host their own private rooms nor will they be able to view or join private rooms within your group. 

Related: How To Make Group Audio Calls on Clubhouse

Uses of groups in Clubhouse

Groups are a great way of building and moderating your own community within Clubhouse. Once you have created a group, you can host public and private rooms on different topics within your groups. This allows for numerous possibilities and uses, the most popular of which have been mentioned below. 

Create a Family/Friends group

Using a Clubhouse group, you and your family members can connect whenever you like. Not only this, moms and aunts can have their own private rooms and so can the kids. The founder can easily manage and moderate these rooms on the fly creating the perfect closed virtual environment for you and your family members to connect remotely. 

Create an interest-based group

You can create a group for a specific niche or topic where like-minded individuals can converse with each other. You can then host multiple private or public rooms catering to different users like beginners or pros on certain topics.

You can even assign member roles to active members that fit the bill so that they can host their own specific rooms for conversations on certain aspects of the niche chosen by you. 

The possibilities with Clubhouse groups are endless, and if you are looking to create your own virtual community, then this might be the next best option for you. 

Related:

How To Successfully Create A Ppc Ad

The same applies to the online world, if your ad is not attractive don’t expect your ad to be a big hit and do wonders for your website. But lets not lose hope, I’m going to outline below how you can create a killer PPC ad, and what factors to consider in setting up successful ad.

Let’s start with the basics

Why choose PPC over other marketing

As your site starts to rank well you can start to reduce the amount you’re spending on your PPC campaign and invest that in other marketing methods online and offline.

Another situation when you may consider to use a PPC is when you want to launch a new product or a new service, but you also want to test the service and see what response users are giving to it. You could create a landing page on your site, to which you can divert your ad traffic to, which you can monitor the results and test. This doesn’t just apply to launching new services, you can use the same method if you’re looking to expand into other countries or you want to target more visitors from certain areas. You can set your Google Adwords campaign to show in certain countries only, or even to test different language, to give you an idea of what to expect, it’s a good way of testing the waters.

How to create the Killer Ad

There are some basic factors to consider in setting up the perfect PPC ad so that you benefit from your campaign.

Sometimes it’s better to work backwards, looking at your site and the call of actions you have on your site and how your site is performing and converting visitors. If you don’t have any call of action on your site, or your site is not very appealing, then you need to adress to this first, before launching your campaign. Otherwise it’s going to be money split down the drain. Having in mind what you want your visitors to do will help you in setting up call of actions on your site for your visitors.

Based on this you might want to create a landing page for your ad, which will have a clear bold message and direct your visitors to what you want them to do next, either buying your product or services, contacting you, or even subscribing to your newsletters, whatever your goal may be, there has to be one, to make your campaign worth while.

Research – This may sound obvious, but it’s forgotten many of the times, for example things like whom you will be targeting, and see who your ideal audience will be. To do a quick research you can ask your self some basic questions:

Who will be using the product or service

Is the service or product for all age groups and locations

How will they benefit form using my services or products

If you’re promoting a certain product, you can also mention the price of your product in your ad title, something along these lines Holidays from £200. A title like this will stick out from your competitors and also if someone is searching for a cheap holiday, it will be appealing towards them.

The keyword selection process works hand in hand with your market research phase above, as you would know by this stage whom you’re looking to target, what your potential buyers tend to generally look for online, so based on this you can select your keywords accordingly.

Titles: Test different titles with your ad, see which title is getting you more results, is it the Title with a call to action, or is it the title which displays your price or offer?

Description: Again similar to your title, change the description of each ad, try different phrases, and words. Sometimes the common words which you might think will work well does not necessary get the same response as you expected. Take some time to think out of the box and come up with couple of variation.

Landing Page: Besides altering the ad contents and settings, you can also try sending your visitors to different landing pages and see which one converts best for your business. Your ad may be perfect, but the landing page may need changing or altering to give your campaign that final finish. Take some time to test various landing pages.

Locations: Try testing different locations of your ad, sometimes you might get the response you’re looking for in other areas. Hence trying different locations will give you a better idea of which areas to focus on and which locations need more work.

PPC can be beneficial and bring in good results, if it is done correctly and monitored constantly.

How To Create A Black Friday Ecommerce Strategy

Boost sales this year with a Black Friday eCommerce strategy. We’ve rounded up the latest tips, tools, and examples to help get you started.

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Meeting the expectations of so many new customers is no small feat.

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below!

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

What is a Black Friday eCommerce strategy?

Black Friday is the day after the American Thanksgiving holiday and is one of the biggest shopping days of the year. Customers expect deals and promotions from their favorite retailers. In turn, they reward businesses with big spending. In 2023, US shoppers spent $9.03 billion dollars on Black Friday.

The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers. Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 billion in sales.

Those big numbers translate into a lot of traffic to your online store. You’ll want to prepare with a solid Black Friday eCommerce strategy.

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. You’ll also need to prepare for an influx of shopping cart orders and customer inquiries on the day, which will need a rock-solid customer support strategy.

Are you starting to sweat? Don’t worry! We’ve mapped out the must-have eCommerce tools and tactics to include in your Black Friday strategy below.

11 Black Friday eCommerce tactics you should try

1. Optimize your website for SEO

Whether you sell lip gloss or jet skis, increasing your search ranking will literally help you rise above the competition and boost conversion rates. For starters, use a free SERP checker ( that stands for “Search Engine Results Page”) to see how you’re ranking. See room for improvement? Here are some things to try:

Speeding up your loading time. Sites that take forever to load a landing page suffer in the search rankings. Here, Google comes through with another free tool to check your site speed. Compressing your images and upgrading your hosting service are two ways to improve site speed.

Refining product names and descriptions. This will help customers discover your products when searching and ease the user experience. You can use free Google tools to determine the best keywords for your product pages.

Posting quality content on social media. We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking.

2. Make sure your site is mobile-friendly

In 2023, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Mobile shoppers surpassed desktop shoppers in 2014 and their numbers have been growing ever since. Test your website and make improvements now, before you miss out on mobile shoppers.

3. Start your campaign early

Offer exclusive early access to Black Friday deals for email subscribers. Encouraging customers to sign up to your email list will extend the reach of your offers, and pay dividends after the Black Friday Cyber Monday sales event ends.

4. Make sure all stock information is accurate

This is also a good time to restock your most popular items, and plan special deals or offers to get slower-moving products off your shelves.

You can expect to see an influx of new customers on Black Friday. That means the shopping experience should be easy and intuitive, to avoid causing confusion or hesitation. Product pages should include all the important specs, like size, weight, and materials.

Ensure every product has high-quality images and videos. Also, include customer reviews on the page— even one review can increase sales by 10%.

5. Have customer support at the ready

Ever wandered around a department store, growing increasingly desperate to find an employee who can help you? Then you know how annoying it is to have to wait for help. And if your customers get frustrated, they’ll split!

To keep up with the volume of shoppers on Black Friday, invest in a retail chatbot. A chatbot like Heyday provides instant customer service that can answer up to 80% of customer inquiries. That frees up your customer support team to respond to the remaining 20% in a timely fashion.

Source: Heyday

Get a free Heyday demo

This is especially helpful during Black Friday Cyber Monday. Remember, you’ll have brand-new customers who are less familiar with your store and inventory. (According to Bluecore, 59% of Black Friday sales were made by first-time shoppers in 2023!) A chatbot can help your customers find exactly what they’re looking for, by directing them to the size, color, and style they want. They can also generate personalized product recommendations, upselling, and cross-selling on the average order. These can drive sales even higher— especially when you consider that 60% of Black Friday purchases are impulse buys.

6. Work with influencers

Influencer marketing is a powerful tool. One recent survey found that 8% of shoppers had bought something in the past 6 months because an influencer promoted it. That figure increases to almost 15% for 18- to 24-year-old shoppers. Collaborating with an influencer on your Black Friday strategy can help you reach new customers and boost your sales.

If this is new to you, we have a guide to influencer marketing that will set you up for success. And remember that it’s important to find the right fit with influencers. Don’t go for the biggest following— it’s more important to align on values and audience.

7. Create BFCM promo codes

However, you want to make sure your customers can find and apply the promo codes easily. Otherwise, they might abandon their carts in frustration. Shopify has some great suggestions for how to ensure your discount codes are easy to spot:

Ask customers to enter their email address to receive the promo code. This helps with your email marketing and remarketing efforts, too!

Add a floating bar at the top of the page with the discount code. This makes it too obvious to miss.

Apply the code automatically at checkout. This is the simplest solution for your customers. Sephora used it for their 2023 Black Friday sale. Customers received an automatic 50% discount at checkout:

One tip: Make sure your discounts are competitive. According to Salesforce, the average discount in 2023 was 24%— lower than in years past. But on Black Friday, customers are still looking for serious deals, so 10 or 15% off is unlikely to sway them.

8. Run an email discount campaign

Plus, it gives you the opportunity to segment your offers, which increases their effectiveness. Klayvio found that segmented emails yield three times as much revenue per customer as general marketing messages.

Show returning customers discounts on products they’re likely to be interested in, based on their shopping history. Or provide an exclusive gift-with-purchase for your VIP shoppers, as a way of building loyalty.

9. Extend your BFCM deals

There’s no reason to end your sale on Monday at 11:59 PM. Extending your Black Friday Cyber Monday offers through the week can help you catch customers on their second shopping lap. It also gives you the chance to add steeper discounts, in order to clear more inventory before the end of the year.

As many shoppers will be planning for the holidays (more on that below), make sure you’re clear on shipping dates. Shoppers will want to know whether their package will arrive by Christmas.

You can also extend your deals in the opposite direction, to get out ahead of the competition! For example, fashion retailer Aritzia runs an annual “Black Fiveday” sale. It kicks off a day early, on Thursday.

10. Create a holiday gift guide

Black Friday is often considered the beginning of the holiday shopping season. For many people, it’s the time for crossing as many names off their gift list as they can. Creating a holiday gift guide makes their work a lot easier.

Pro tip: Segment your guides by the recipient (“Gifts for Mom,” “Gifts for Dog Sitters”) or theme (“Sustainable Gifts”). This will help your customers find what they’re looking for. Outdoor retailer MEC even created a gift guide for the person who has everything.

You can also share your gift guide on social media by creating an Instagram Guide. These are curated collections of images, accompanied by titles and descriptions.

One of the biggest challenges for businesses on social media is the decline of organic reach. It doesn’t matter how good your content is. If you want to reach your prospective customers, you need to have a paid strategy.

3 creative Black Friday ad examples

Walmart – #UnwrapTheDeals

For Black Friday 2023, Walmart created the #UnwrapTheDeals campaign with a custom TikTok filter. Posting a TikTok with the filter allowed users to “unwrap” gift cards and prizes and shop directly in the app. Walmart partnered with influencers to promote the campaign, leading to over 5.5 billion views.

Takeaways:

Make it fun. By using an interactive filter, Walmart made a campaign that was sharable and enticing.

Add creative rewards. #UnwrapTheDeals offered bonus prizes in addition to the Black Friday discounts. This encouraged TikTok users to try to win by posting a video. Each new post amplified the reach of the campaign.

Hold attention. You only have a few seconds to catch someone’s eye on social media. A dynamic campaign like this makes users want to stop scrolling and watch.

Get on TikTok! This is your final reminder to make TikTok a part of your business strategy.

IKEA – #BuyBackFriday

IKEA ran a creative #BuyBackFriday campaign over Black Friday 2023. Rather than just offering a discount, shoppers could earn credit by bringing in old IKEA items. IKEA offers a buy-back program all year, but during Black Friday they doubled the credits.

This campaign worked on a few levels:

It wasn’t your average Black Friday campaign. The #BuyBackFriday messaging stands out in a sea of “25% off!” posts.

It appealed to values. A lot of shoppers care about sustainability and affordability. This campaign was built around those principles. Showing your customers that you care about the same things builds loyalty and trust.

It was about more than the sale. This campaign targeted IKEA shoppers with old furniture to offload. That allowed it to reach people who weren’t even planning on a Black Friday shopping spree.

It offered a creative discount system. If your business can’t afford to knock 30% off your stock, consider how else you can appeal to shoppers. A credit system like this one encourages customers to return in the future. It’s a long-term strategy for success.

DECEIM – Slowvember

Beauty and skincare brand DECEIM went against the grain. Their “Slowvember” campaign lasted for all of November. The idea was to discourage impulse buying and encourage customers to shop thoughtfully. It got a lot of positive attention from shoppers.

Bye-bye Black Friday, hello Slowvember. 🐢💛23% off everything (!!) is back—all month long. Slowvember is a journey…

Posted by The Ordinary on Monday, November 1, 2023

Here are some takeaways:

Get creative with timing. By running a month-long sale, DECEIM beat the competition on Black Friday.

Focus on the customer. DECEIM’s messaging was all about their shoppers. This makes people feel cared for. In turn, they’re more likely to support your business in the future.

Don’t forget the promotion. The campaign tagline got attention. But DECEIM was still offering an attractive 23% discount on all products.

Offer experiences. Black Friday can be hectic. In response, DECEIM hosted relaxing in-store experiences. They included DJ sets, flower arranging, embroidery workshops, and more. Remember, just because most sales happen online, that doesn’t mean you can forget the in-person experience.

Think about the long run. Black Friday Cyber Monday is a time to connect with lots of new customers. Ideally, you want to turn those into long-term customers. So think about how you’re building relationships or trust for years to come. You might not make as many sales on Black Friday itself. But a successful business strategy is a marathon, not a sprint.

Heyday is a retail chatbot that will delight your customers and save your business a ton of time and money. It’s always on to answer questions and help customers find what they need, which is valuable all year long (but priceless during Black Friday!) One company saved 50% of its customer service resources after getting Heyday.

Get a free Heyday demo

Hootsuite helps your business streamline and improve its marketing efforts. With Hootsuite, you can schedule your social media content across every platform in one place. It also gives you the data you need to refine your campaigns, with a customized dashboard of your social media performance. You can also use Hootsuite to track what your customers are saying online.

Get a Free 30-Day Trial

Facebook Messenger is one of the world’s most used social media platforms, with 988 million daily active users. If you’re not on Messenger, you’re missing the opportunity to connect with countless customers. Plus, you can use a Facebook chatbot to offer fast, friendly customer service 24 hours a day.

Google’s free PageSpeed Insights tool lets you know how fast your website is loading. Improving your speed will also improve your search ranking, so don’t sleep on this one!

Are you selling products directly on Instagram? You should be! Social commerce is the future. According to Instagram, 44%of users shop on the app weekly. Tap into that growing market by connecting your online store to your Instagram account.

TikTok has proven to be an effective retail channel: nearly half of all users are purchasing products after seeing them on the platform. While Millennials and Gen X shoppers are more likely to buy on Instagram and Facebook, younger customers are favoring TikTok. No wonder TikTok is poised to become the most important social network for marketing.

TikTok Shopping is a relatively new feature, but don’t sleep on it. We’ve got a detailed guide on how to set up your TikTok shop.

In 2023, Shopify merchants raked in $6.3 billion USD in Black Friday sales. That’s because Shopify offers an easy, intuitive platform to build your shop. There are tons of Shopify apps that can enhance your business and improve your customer experience. You can also integrate your Shopify store with TikTok shopping and Instagram shopping. This creates a seamless customer experience across all platforms.

Plus, Shopify integrates directly with the Heyday chatbot, allowing you to provide 24/7 customer support to every shopper.

That’s a wrap! You’ve got all the tips and tools you need for your best Black Friday sale ever. Looking for more help with strategy, or insights into new social media features? We’ve got your back.

Engage with shoppers on social media and turn customer conversations into sales with Heyday, our dedicated conversational AI chatbot for social commerce retailers. Deliver 5-star customer experiences — at scale.

Get a free Heyday demo

Turn customer service conversations into sales with Heyday. Improve response times and sell more products. See it in action.

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