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In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links.
The article in question claims that major publications on the web, including New York Times, CNN, and TechCrunch, have accepted payments from companies in exchange for positive coverage.
Several writers, who remain anonymous, admitted to The Outline that they accept money for links. Some have done so for years, and people within the industry are well aware this is going on.
Bribing journalists for links is becoming so common that it’s now the new norm, which makes it challenging for publications to weed out such links despite their best efforts.
The Outline does not go into much detail about the motivation behind buying links for prices that can soar above $1000 a piece.
Obviously, these unethical “journalists” are motivated by easy money, but The Outline doesn’t mention why links are being bought in the first place.
Companies are not buying links just to be featured in a one-off article. As SEOs, we know that being linked to from a high authority domain has the potential to influence search rankings.
Google’s Danny Sullivan has since chimed in, reminding everyone that attempting to manipulate search rankings with paid links is against the search giant’s guidelines.
— Danny Sullivan (@dannysullivan) December 5, 2023
— Danny Sullivan (@dannysullivan) December 5, 2023
Fast Company’s executive editor took notice of Sullivan’s tweets, and is now actively looking for assistance with identifying any pay-for-play links.
FYI: Pay-for-play is a violation of Fast Company’s editorial policy and standards. If we found anyone – staff or contributor – engaging in this practice, they would be terminated and the article taken down. If you know of this happening on our site please send me a link.
— Noah Robischon (@noahr) December 5, 2023
Ideally, this is what what Google wants to see from publishers. Sullivan states that publications should be fine as long as an honest effort is made to thwart paid links.
I should add it’s not uncommon these types of pitches will claim to have relationships and placed links with sites that they don’t have. Ultimately, if publications are keeping their eyes out & trying to do the right thing, they should be OK.
— Danny Sullivan (@dannysullivan) December 6, 2023
A couple of writers who contribute to sites mentioned in The Outline’s article responded saying they regularly receive emails from people looking to pay for links.
I’ve been getting inundated with emails from people wanting me to update posts from ~2013 with new links to their sites.
— ✨Yael Grauer✨ (@yaelwrites) December 6, 2023
I get offered every once in a while and always just turn those people over to my editors at @Forbes. They do a great job of researching and following up. Sadly not everyone turns down the cash.
— jabezlebret (@jabezlebret) December 5, 2023
For the record, here is how Search Engine Journal deals with the growing concern of paid links.
We’ve spent the past 3 years nuking anyone who is suspected of this behavior and built a plugin to identify questionable linking and trends. Also writers have an agreement now, which shouldn’t be broken. Being included on a B.S. list shouldn’t lead to anything negative.
— lorenbaker (@lorenbaker) December 7, 2023
Whenever I see these I send a mail from a pseudonym, asking to buy and for examples. They typically give a name of someone who hasn’t written for years or who was banned already. Also, @MrDannyGoodwin is a bulldog with this nonsense 😀
— lorenbaker (@lorenbaker) December 7, 2023
You're reading Google Reminds Publishers Not To Accept Bribes For Links
“Content is King” would probably be one of the greatest online myths of all time (well for me at the very least). Yes, we all know and agree that great content will always be invaluable, but great content in a mediocre website? It’s like having a great and wise king alone in an old crumbling castle waiting to disappoint bandits with no loot (poor raiders IMHO!).
What I’m saying here is that design and usability is as important as ever today. Great content, to be well appreciated, deserves a well-designed and usable home. By not making your content readable, consumable, share-able, and what not, what’s the point? You’ll never attract bandits to steal your content (having raiders clamoring for your content = epic win!)!
Don’t get me wrong, I’m not for content pirates and scrapers, but be informed that there’s a new way of looking at people who actually copy your content for the sake of admiration, approval, and mere quotation. Take a look at Tynt, the copy/paste service.So What Does it Do?
Tynt as a Traffic Driver
Tynt is in essence an automated link attribution service, which means that any snippet of content copied from your blog or website and then pasted onto other webpages, social networks, or email, will automatically include a URL back to your original content page.
Aside from having all of these links driving traffic back to your site, another important aspect of this would be on the user-side of things where readers are informed directly of the content’s original source–sort-of-like-a-human-front-end version of the canonical tag eh?
Tynt as a Link Building Tool
Good news to SEOs, having an automated link attribution service running on your site will make link building much less of a hassle. All you have to do is add great content (and I do mean great) and you have another avenue to generate links from.
Tynt Link Attribution Setup
Tynt as Engagement Analytics
On top of making your content work harder by automatically sending you traffic through inbound links, Tynt adds icing on the cake by making everything measurable (Yes! Measurable!). Basically, you can measure how much content was copied from your pages, what pages content was copied from, where your content was pasted, to how much traffic all of these link attributions sent back to you site.
Tynt also provides users with heat maps of the pages where content was copied from, thus adding more value to webmasters who constantly work hard on improving their properties–just imagine amount of insight you can derive from all this data.
Tynt Insight – Analytics
Tynt Insight – Page Analytics
What’s the Catch?
I’ve probably given you the most concise review of Tynt’s service and I guess it’s about time for me to tell you what’s hiding underneath this golden sheath. Well, sad to say you get all of this for the minimal price of…uhm it’s FREE!
However, take note, nothing’s perfect and thus I’ll share with you the lowdown of some the improvements I would definitely appreciate from Tynt.
2. URL Shortening – based on behavior a lot of real people share content via social media, we have Facebook, Twitter, and of course Google Buzz. The problem when people copy snippets of content from our site is that Tynt displays the full path of the URL and (again at least for now) doesn’t detect if content is being shared on character-dependent services like Twitter.
3. Content Pirates and Scrapers – there are two types of content pirates, the automated robots who scrape the web for content and the copycat who’s so lazy and desperate he/she can’t write his/her own. Correct me if I’m wrong but I do think that by having Tynt running, we’ll have less problems with robot scrapers because we’ll have attributed links pointing back to us on all of these pages. However, people who manually copy content can easily remove the automated links generated by Tynt. My question is, can Tynt actually track content piracy with out the generated link? This is me thinking of having a Copyscape-like tool running on my site.
4. Content Type – simple question is, is Tynt’s service limited to text as of the moment? It would be interesting to see how their service can evolve to include videos, images, and other objects as well.Is it Difficult to Apply?
Not quite, it’s as simple as registering your site and pasting a script much like GA on your site or blog template and your done. It took me roughly a minute or less registering and installing it myself.We Want to See it Work!
As much as I’m hesitant to do a shameless plug (but I have to for the sake of your first hand experience!), kindly check out my site at SEO Taoist, my Internet marketing philosophy blog and really read through my articles (let’s keep the experience real guys!). If you find anything interesting, a snippet of content you really like for example, share it to your friends through your blog or social media and from there you’ll see how Tynt works–it’s currently running on my site.
To make you creatively appreciate Tynt more, please do bother and take a look at my article about mind control and local search and see how you can be a link genius by leveraging on choice architecture and reciprocation with the help of Tynt.
It’s no secret in the SEO world that Google’s recent Panda and Penguin algorithm updates have killed off a number of backlink building techniques that were effective in the past. And with the elimination of these low-value tactics, SEOs have turned to linking strategies that focus more on providing value and building meaningful relationships between websites. In particular, SEOs are focusing more on one technique than ever before: the process of guest posting.
But while the specifics on how to find and secure guest posting gigs have been pretty well covered online, what about the inverse of this proposition? How should you handle being approached by other guest post authors who are interested in posting their content to your blog?Pros Guest posting reduces your writing burden
Every time you choose to publish a guest article on your website, that’s one post you don’t need to invest effort into writing. For busy website owners, the idea of being able to take a break from the constant “write-edit-publish” schedule of running a successful blog can provide a welcome relief, as well as the time needed to focus on other priorities.Guest posting allows you to leverage knowledge in other areas of expertise
Though I’m sure you’re smart, you aren’t likely an expert on every aspect of your chosen niche. As a result, your website is probably lacking content in key subject areas that would benefit your readers. When it comes to filling these gaps, you have two options: You can either commit an extensive amount of time to researching and writing articles on these topics or you can solicit guest posts from other site owners who have extensive experience in your weaker areas.
As you might expect, going with the guest posting route can save you a significant amount of time!Guest posting can increase your perceived authority
Publishing guest posts on your website earns you a certain amount of industry cachet, especially if you’re able to secure articles from prominent figures within your niche.
When website visitors arrive on your website and see guest posts, they see you as someone with strong enough industry connections that other authors find it beneficial to share their work on your site. After all, as a website owner, you wouldn’t waste time posting your guest content on young, unestablished blogs.
In this way, receiving requests for guest posts indicates that you’ve gained clout within your industry, making their publication an indication to your readers that you’re an authority figure within your chosen field.Cons Guest posting may dilute your message
Now, while accepting guest articles may help to increase your perceived authority, you’ll want to use caution when posting them to your site.
As a website owner, one of your goals should be to develop a memorable voice and a series of helpful content pieces that enable readers to build a relationship with your brand. But by posting too many guest articles, you dilute the very voice you’re trying to create, making it more difficult for readers to understand and engage with your site’s unique message.Guest posting funnels visitors away from your website
In addition, most of the guest articles you accept will come with a caveat, that the original author be allowed to link back to his or her own website. And while this is often a worthwhile trade-off in exchange for free content, be aware that every guest post you publish will divert visitors away from your own sales funnels and onto competing websites (where they can’t make you any money).Guest posting requires editorial effort
Finally, bear in mind that deciding to accept guest posts isn’t as simple as “copy and pasting” other authors’ content into your own website. As soon as you open your doors to guest articles, you’ll be on the hook for corresponding with authors on potential topics, reviewing posts that are submitted to you and coordinating any necessary changes to ensure that the articles you accept meet your stringent quality guidelines.1. Establish your guest posting terms
First of all, be aware that deciding to accept guest post submissions doesn’t mean that you must say “Yes” to anyone and everyone who contacts you to arrange a guest article. It’s perfectly fine to limit the number of posts you’ll accept. In fact, it’s recommended that you do!
To avoid allowing guest authors to dilute your voice on your own website, consider limiting guest posts to no more than one to three slots per month. Also consider establishing quality guidelines up front that specify how long posts should be, how many links can be included in each article, and what subjects can be covered in order to minimize unqualified requests.
2. Create a “Guest Author” page on your website
3. Don’t be afraid to reject guest post submissions
As you begin to receive guest posting inquiries or submissions, be aware that you’ll likely receive a handful of articles that don’t meet your quality expectations. The articles may be off-topic, poorly-written, or lack the depth of subject matter you desire. But whatever the case, you need to become comfortable with rejecting posts that run afoul of your editorial guidelines.
It isn’t easy or fun to do, but it’s best to address these situations head on. Instead of letting status update queries sit unanswered in your inbox, follow up with authors whose posts won’t work for your site in order to inform them of the situation and let them know whether you’re outright rejecting their pieces or if changes could be made to make their articles acceptable for your site.
4. Reach out to guest authors on other industry websites
5. Pair up with guest authors to create reciprocal exchanges
Salesforce is one of the most popular CRM software products available for users. If this software stops working on computers, it could lead to work stoppage for companies. If Salesforce is not working in your Google Chrome browser, then please read through this article for the solutions.Salesforce not working in Google Chrome
The issue with Salesforce not working across all popular browsers is well-known. While it is attributed to a bug associated with Chromium-based browsers, the problem could have many more reasons like a corrupt cache system. The problem occurs when you try to load the Salesforce page and it shows blank on the browser.
If you encounter the Salesforce issue with Google Chrome, try the following solutions sequentially:
Clear browser cache and cookies
Enable cookies on the Google Chrome browser
Update Google Chrome to the latest version
Isolate the case with extensions and add-ons1] Clear browser cache and cookies
Before proceeding with any other solution, try clearing the browser cache and cookies to make sure that you are isolating the cause. In case the cache files are corrupt, deleting them and restarting the browser will help pick the Salesforce website as a fresh website.2] Enable cookies on the Google Chrome browser
Third-party cookies are blocked by default on the Google Chrome browser. It will have to be enabled separately. When you open a website which requires cookies to be enabled, you will get the prompt for the same and then you can enable them each time the website is opened. In case you miss that notification, the procedure to enable cookies is as follows.
Open Google Chrome.
In the Settings window, go to the Privacy and security tab on the list on the left-hand side.
In the right-pane, scroll down and select Site Settings.
Then scroll down and select Cookies and site data.
Shift the radio button to Allow all cookies.3] Update Google Chrome to the latest version
A lot of issues with the Google Chrome browser are caused because the version is obsolete. You can resolve this case by updating Google Chrome to the latest version.
Google Chrome will start updating itself and you can restart the browser once the process has completed.4] Isolate the case with extensions and add-ons
If extensions and add-ons are causing the problem, you can isolate this cause as follows.
Open Google Chrome.
This will open Google Chrome in Incognito mode.
Check if Salesforce works fine in the incognito mode.
If it does, then the issue is probably with the extensions. The reason is that the incognito mode doesn’t involve extensions.
If it works in incognito mode, try the following.
Open Google Chrome.
Select Settings from the list.
In the left pane, select Extensions.
In the Extensions window, you can enable and disable extensions using the switch associated with it. Use hit and trial to figure out the problematic extension and then remove it.
Other than the above-mentioned solutions, there are certain policies on administrator-managed systems which can cause the problem. For this, please consult the IT administrator of your organization.
Read: Salesforce not working in Microsoft EdgeWhat is Salesforce used for?
Salesforce is used for Customer Relationship Management. It allows you to manage the support, sales, and marketing for your business efficiently and easily. The real benefit is that the software uses cloud technology, so you can access your data anywhere.
Read: Salesforce not working in FirefoxWhy does everyone use Salesforce?
Mostly smaller and mid-level companies use Salesforce. The reason is that it eliminates the need of top-level technicians. The software can be learned by laymen and the servers are cloud-based, thus affordable.
Using company or personal online profiles to generate links is a tricky subject.
Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links.
Even though a few shady marketers have twisted the purpose of profiles, it doesn’t mean you can’t do it in a genuine way.
It is possible to have real profiles that share your information, background, and accomplishments, while also using it for more than just a way for people to find you online.
Having online profiles on the main social networks and websites your core audience visit is not only important to online visibility, but it can help you grow your network, which can organically lead to more inbound links for your content.
Below are five of the best ways to use profiles to help get quality links.1. Outreach with an Executive’s Profile for Better Response Rates
Connections made with a real person get higher engagement and provide better trust than the same activities done with a company profile.
Many online users have learned to ignore messages and requests from brands on social networking sites, simply because there are just too many companies on there trying to get users to buy their products or share their content.
Personal connections continue to matter. It is possible to use network building as a way to share content on an individualized basis, but it does take some work to grow the relationship first.
Some digital marketing teams log into executive’s personal profiles to add friends or connections, or to follow-up with existing contacts to help build relationships.
This helps executives get to know others in the industry, which can lead to a reciprocal relationship of sharing and promoting each other’s content.
However, while this seems like a good way to offload some of the social networking, it can have a lot of potential drawbacks.
If the executive doesn’t know what was said and then happens to talk to the connection in person or on the phone (or even in email), it can make them seem disingenuous and untrustworthy.
If a team is helping an executive with their social media, make sure they are still involved in the process.2. Forum Profiles Can Be Used to Build Relationships with Highly Technical People
Most people are on the basic social networks, like LinkedIn and Facebook.
But there are many more niche networks and forums that are commonly used daily by those that are deeply involved in a certain industry.
Try to find these online communities and get more involved.
You’ll find that there is often more depth to the questions and discussions, leading to a lot of good opportunities to build trust and get others interested in your content (provided it’s useful to the discussion at hand).
Some sites to check include:
Reddit, which has thousands of “subreddits” or threaded discussion boards based on a specific topic.
Github, which is a portfolio hosting and online community for programmers and developers.
Because these are highly technical forums, it doesn’t make sense to go in and start spamming discussions with your links.
Try to integrate with the community by answering questions, getting involved, completing your profile, and staying active before even attempting to share your own content.
When you share your content, make sure it’s actually useful to other users. Otherwise, you may find yourself being ostracized for trying to commercialize the discussion.3. Use LinkedIn to Share Your Content with the Right People
When possible, ask your executives to get involved with your online activity or set up a sharing schedule (with their permission) to regularly share content on their personal social media profiles.
LinkedIn is the perfect platform for this, as executives can have their own profiles and can share content as needed.
Because executives have more personal credibility, their link suggestions are much more like to be taken seriously by users than a company profile simply sharing links to their blog.
The executive’s profile is “vouching” for the content, making it more trustworthy.
Users like hearing the opinions of influential or high profile people, so adding this personal touch can help increase interest.4. Reach out to the Social Profiles of People Who Are Authorities
LinkedIn is great for building personal credibility and sharing content, but you can also use Twitter, forums, and Facebook to do outreach and get others interested in your content.
On Twitter (and Instagram), it’s a common practice to follow people in your industry you hope will follow you back.
Taking the “first step” toward building a relationship can help get you noticed organically and hopefully start a relationship.
After following someone, send them a tweet mentioning something they did recently, such as podcast they were on or an article they wrote.
This can show that you admire their work.
People are much more likely to take an interest in someone that they know already appreciates what they do – because it doesn’t feel like they have to win them over – it’s already done!
Building genuine relationships with influencers or authorities in your field can be a fulfilling way to not only grow your online visibility, but to also learn from some of the best minds in the business.
As these influencers and authorities begin to trust you, you can ask them about sharing your links or if there is a way you can continue to help one another promote new ventures and projects.5. Promote Your Content with Facebook Ads to Drive Traffic, Shares & Links
WordStream founder Larry Kim is a master at getting tons of traffic to his content, and he has shared in presentations and in blog posts how this strategy has lead to big gains. He even did a webinar about this topic for SEJ.
Essentially, with the right targeting and even as little as $50, you can get your content in front of the right people on Facebook.
When you have clear and concise targeting, the ad spend is lower, and the user interest is usually a lot higher.
Try to target exact interests or industries (e.g., manufacturing VPs in the U.S. instead of simply users who have an interest in “business”) and make sure your content title and description shares exactly how it is useful to the people you’re trying to target.
As the ad garners more visibility, you’ll see a trend in natural links as well, as users who see the ad share the content with their own networks.
This helps it grow organically, making your ad budgets stretch much further.Conclusion
Getting shares and links for your content using online profiles and personal outreach certainly isn’t the fastest way to build links, but it is one of the most genuine and usually has the greatest long-term impact.
As you grow your network, you’ll find that people are more likely to share content from people they know, like, and trust.
By focusing on building your online profiles by staying active, sharing interesting and relevant information, and promoting the work of others, you’ll find that it often comes back to you in a big way.Summary
Timeframe: 10-20 forums per month
Results detected: It will likely take more than 30 days to see the first round of links come in, but typically you will see results with link building in 3-6 months, depending on a large number of factors.
Average links per month: The number of links should depend on how competitive the targeted keywords are or how aggressively you want to build Domain Authority. But a base program should have 10-15 links per month, minimum.
This type of program will generate highly contextual links from natural relationships, which is how Google seems to intend links to be built. This is a very low-risk link building program.
Featured Image: Paulo Bobita
Understand God’s holy nature. Many people do not understand the concept of the Holy Trinity, and some explain it the wrong way. Early Christians’ beliefs about the nature of God say: “God is one while being in a Trinity”. The explanation of this is that The Father, The Son (Jesus) and The Holy Spirit are all one: The three of them refer to one and only one God, not by person, but by power, will and love. The Son has the same power and will as The Father and The Holy Spirit: That is why they are one God, and the three of them cannot be apart in anyway, they complete each other in everything. This does not mean if you pray to Jesus you are only praying to Him, this way, you are praying to God at once (The Father, The Son, and The Holy Spirit). The Father and the Holy Spirit sent The Son to pay the price of our sins, by acceptance of the Son, because again, God is one by will, by power and by love. So when we say that God sent Jesus to Earth, we do not mean that God and Jesus are not the same. In the Trinity, they are different, but are one at the same time.
Romans 5:12: “Wherefore, as by one man sin entered into the world, and death by sin; and so death passed upon all men, for that all have sinned”
Romans 5:14: “Nevertheless death reigned from Adam to Moses, even over them that had not sinned after the similitude of Adam’s transgression, who is the figure of Him that was to come.”
Profess Jesus as your savior. Romans 10:13, “For whosoever shall call upon the name of the Lord shall be saved.” Say, “Father in Heaven, I believe that Jesus died for my sins.” And God will impart eternal life to your spirit.
(John13:20) That is the Holy Spirit  (John15:26)
Repentance is the decision to turn away from sin and to turn to God and obey Him. Once you have done this, every other step will fall into place. If you still have a hard time with this concept, trust Jesus as Lord over you as well as Savior.
Talk to God in your own words. There is no protocol to follow in order to talk to God. God listens to your prayers even if you do not say them. But this does not mean He does not like to hear you seek His help and His forgiveness. God does not judge you violently, because He just is not a human being like us! He is your Father; He is your Brother and your personal protector and mediator, and He wants to become you very BFF (best friend forever)! God wants you to confess your sins to Him, because He wants to forgive you, and He wants you to tell Him your secrets, even though He knows everything about you. This is a promise: Matthew 7:7-9 “7 Ask and it will be given to you [worshippers]; seek and you will find; knock and the door will be opened to you. 8 For everyone who asks receives; he who seeks finds; and to him who knocks, the door will be opened. 9 [For] Which of you, if his son asks for bread, will give him a stone?”
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