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Google is testing a new feature in desktop search that, quite frankly, no one is happy about.

When Jennifer Slegg from The SEM Post reported on seeing autoplaying videos in Google search, the chatter around the web has been nothing but negative.

Here is a smattering of the sentiments thus far. I combed through Twitter to find even one positive opinion to balance out the negatives, but there were none to be found.

— Alex Johnson (@MAlexJohnson) July 27, 2023

— Rob Price (@robaeprice) July 27, 2023

— Dan Gillmor (@dangillmor) July 27, 2023

— David Chartier 🥃 (@chartier) July 27, 2023

According to Slegg, the autoplaying videos have been spotted in the knowledge panel when movie titles are searched for on desktop.

Videos will initially play without any sound, though sound can be turned on manually. That means they technically abide by Google’s better ad standards.

In addition, videos will not repeat themselves. They will only play once unless prompted to play through another time. Once again, they are not showing up in mobile search – at least not currently.

— Google Chrome (@googlechrome) July 27, 2023

What’s being linked to in the above tweet is a Chrome plugin that will prevent you from seeing any type of autoplaying video in the Chrome browser. However, if you’re not using Chrome, then the plugin will obviously be of no use to you.

What does this mean for the future of search? Well, Wired published a rather insightful article with potential answers to that very question.

If nothing else, it opens up a window of opportunity for Google’s competitors:

“Perhaps the changes at Google aren’t enough to send you into the arms of a competitor quite yet, or to get regulators to take a second look at Google’s search dominance. But it means that the time is ripe for more competition.”

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Whatsapp Is Testing Disappearing Photos Feature: Here’s How It Works

WhatsApp will soon be adding an amazing feature to the app, which is also good in terms of security. According to reports, using this feature, photos sent on chat will be automatically deleted from the chat. WABetaInfo, a site tracking WhatsApp, gave information about the feature on social media.

WABetaInfo told via tweet that WhatsApp is testing the self-destructing photo feature. It is being tested for both Android and iOS users. As the name suggests, this feature will allow photos sent on chat to be deleted manually. Apart from this, this feature will do many things.

Also read: 7 Best Woocommerce Plugins to boost your Store you must know

Let’s know

The special thing is that photos sent in self-destructing mode will not be able to be exported. This may signify that the photograph won’t be stored in the gallery nor does some user be able to forward it to anybody.

WABetaInfo stated that WhatsApp has not yet added screenshot detection with a self-destructing feature, which instantly informs the consumer of this photograph the moment it’s taken a screenshot.

Shared some screenshots of this attribute in the tweet. In which details about the characters are provided. This demonstrates that after sending a photograph to the individual to whom you’ve sent the photograph, and after shutting the conversation, the photograph sent will vanish.

The screenshots also reveal that to use the self-destructing feature, the user has to select a photo from the gallery. The screenshots also show that to utilize the self-destructing attribute, the user needs to pick a photo from the gallery. After picking out the picture, you need to tap the icon. This clock-like icon will look near ‘Add a caption’. After doing so, you’ll have the ability to send a photograph to somebody utilizing the self-destruct attribute.

— WABetaInfo (@WABetaInfo) March 3, 2023

WhatsApp has also rolled out the capability to export custom animated decal packs in the program. So that you can utilize this feature, you have to be on WhatsApp variant or more on Android and or newer on iOS.

WhatsApp wrote on Twitter: “For your eyes, not your ears. You can now mute the audio on your videos before adding them to your Status or sending them in chat. Now available on Android.” The new Mute Video feature can be found on the video-editing screen.

Alpha Testing Vs Beta Testing: Which Is Right For You?

Difference between Alpha Testing and Beta Testing

Web development, programming languages, Software testing & others

Alpha Testing

It is a type of testing which is performed before the release of the product to identify all the possible bugs. It is done to simulate real users by using techniques like white box testing and black-box testing technique. It is done in a lab environment, and internal employees are the testers. The aim is to hold out the tasks that a typical user may perform.

It is done in two phases:

In-house developers do the first phase; they either use hardware-assisted debuggers or debugger software.

The second phase is performed by QA (quality assurance) team.

It is named alpha only because this kind of testing is done at the early stage, i.e. near the end of the software development. It is conducted before beta testing.

Beta Testing

It is a type of external User Acceptance Testing as it is performed by real users of the product in a real environment. It is done to take feedback on the standard of the software/product. A limited number of end-users test the product as it gets released to a restricted number of end-users only. It reduces the risks of product failure as customer validation provides assures the hyperbolic quality of the product.

Head To Head Comparison Between Alpha Testing and Beta Testing (Infographics)

Below is the top 12 difference between Alpha Testing vs Beta Testing.

Key differences between Alpha Testing and Beta Testing

let’s understand the key differences between alpha testing vs beta testing:

Alpha testing is done by the testers who reside as an internal employee in the organization, while the end-users perform beta testing.

Alpha testing is done in a lab environment as it is performed mainly by the developers, while beta testing is done in a real-time environment as real-time users perform it.

Both of them ensure a good quality product, but alpha testing does not test the in-depth security and reliability of the product, while beta testing tests the robustness, reliability, and security of the product.

Alpha testing uses both white box and black box testing techniques, while beta testing uses only black-box testing techniques.

Bugs/Issues which are identified in alpha testing can be fixed and implemented easily as it is done near the end of the development, while feedback that you get in beta testing is implemented in the future release of the environment.

Alpha testing ensures that you are sending a quality product for beta testing, while beta testing ensures that the product is ready for the end-users.

Alpha testing vs Beta Testing Comparison table

Below is the topmost comparison between Alpha Testing vs Beta Testing:


1 Performed by the internal employees of the organization. Performed by the end-users or clients who aren’t the employees of the organization.

2 Performed within the organization or at the developer’s site. Performed at the client’s location or with the end-users.

3 Involves both white box and black box testing techniques. Involves only the Black box testing technique.

4 Do not test the in-depth security and reliability of the product. Tests robustness, security, and reliability of the product.

5 Done to identify all the possible bugs. Done for quality testing.

6 Requires a lab environment. It requires a real-time environment as it is done by the real-time users.

7 It takes more time as the execution cycle of the product is expected to belong. It takes lesser time as the execution cycle is of few weeks only.

8 Developers can address critical issues immediately. Feedback or issues are collected from the end-users.

9 Have mainly technical issues or some issues with the working of the product. User’s feedback also involves things like the addition of the new feature.

10 It can be incorporated/ implemented easily as it is done before the near end of the development. Will be incorporated/ implemented in the future release of the product.

11 Performed to ensure the quality before the beta testing phase. Performed to ensure that the product is ready for the end-user.

12 Finding testers is not a challenge as in-house employees are the testers. Finding the right users for testing and maintaining their participation could be a challenge.

Advantages Advantages of Alpha testing

It helps to detect designing and functionality errors at an early stage.

It gives you a better view of the quality and reliability of the product at an early stage.

Advantages of Beta testing

It reduces the risk of product failure.

It improves the quality of the product through customer validation.

It increases the satisfaction of customers.

It helps you to get involved with real-time users.


In the Software world, no matter how much hard work you do, how many tests you perform, how good you make the interface or how many bugs you fix, your product is useless if your client and your end-users do not like it. Beta testing helps you to take feedback from your end and real-time users. It helps you to ensure that you are providing a quality product.

On the other hand, Alpha testing helps you simulate a real-time user environment before you send the software for Beta Testing; it helps to fix possible bugs so that you can send an eligible product for beta testing.

Alpha testing and Beta testing are inseparable from each other, and they play a major role in your testing lifecycle. So, you can’t imagine a product release without them.

Recommended Articles

This has been a guide to Alpha Testing vs Beta Testing. Here we have discuss the alpha testing vs beta testing key differences with infographics and comparison table. You may also have a look at the following articles to learn more.

Google: No Need To Worry About Using Javascript

Google says there’s no need to worry about JavaScript when it comes to search, as there’s nothing fundamentally different about it compared to static content.

This is discussed in the latest episode of the Search Off the Record podcast, which features Google’s Martin Splitt, John Mueller, Gary Illyes, and Daniel Waisberg.

For simplicity Hugo uses the Markdown language to generate pages, but that comes with the limitation of not being able to use HTML for things like nofollow tags and redirects.

Mueller is building a personal site that requires redirects, and the only way he can implement them in Hugo is with JavaScript.

He then asks Splitt, Google’s resident JavaScript expert, whether there’s any reason to be worried about using JS.

There’s no reason to be worried, Splitt says, and he explains why:

“No, you don’t have to be worried about that…

A question that I often also get with JavaScript is if we treat JavaScript content differently. We do have annotations for content– what we think is the centerpiece of an article or what we think is content on the side and stuff.

But as far as I know, and as far as I can see, we crawl a page and then put the content into the document in our index, and then we render the page, and then we complete the content from the DOM.

That’s it. There’s nothing that is fundamentally different between JavaScript generated content and static content, except for when there’s edge cases, and we can’t see content that is generated by JavaScript.”

Splitt references “edge cases” without going into detail about what those are. Though Google has discussed in the past how sites can run into SEO problems when using JavaScript.

The main thing to avoid is using JavaScript in a way that forces users to interact with an element on the page in order to display content.

That’s a problem, as far as SEO is concerned, because Googlebot doesn’t interact with anything when it crawls webpages.

Site owners who intend to use JavaScript in this way as a design choice should make sure the hidden content isn’t crucial to understanding what the page is about.

If you’re not sure whether JavaScript is preventing Google from seeing content on your pages there’s an easy way to find out.

Use the Fetch as Google tool in Search Console to get an idea of what Googlebot is able to see when it crawls your site.

If the Fetch as Google tool is able to render all critical content, then you’re in the clear. No need to worry, as Splitt says.

This is just one of the many topics discussed in the podcast. Listen to the full episode below.

What Is Alpha Testing? Process, Example

Alpha Testing

Alpha Testing is a type of software testing performed to identify bugs before releasing the software product to the real users or public. It is a type of acceptance testing. The main objective of alpha testing is to refine the software product by finding and fixing the bugs that were not discovered through previous tests.

This testing is referred to as an alpha testing only because it is done early on, near the end of the development of the software, and before Beta Testing. Check Differences between Alpha testing and Beta testing

Alpha testing is typically performed by in-house software engineers or QA staff. It is the final testing stage before the software is released into the real world.

Who is involved in Alpha testing?

Alpha testing has two phases,

The first phase of testing is done by in-house developers. They either use hardware-assisted debuggers or debugger software. The aim to catch bugs quickly. Usually while alpha testing, a tester will come across to plenty of bugs, crashes, missing features, and docs.

While the second phase of alpha testing is done by software QA staff, for additional testing in an environment. It involves both black box and White Box Testing.

So, alpha testing can be envisioned as an online application that is not completely ready for the usage but has been opened up to get some initial feedback.

Alpha Testing Process Example

Usually, an alpha testing takes place in the test lab environment on a separate system. In this technique, project manager teams up with the developer to define specific goals for alpha testing, and to integrate the results into evolving project plans.

As such alpha testing is done on a prototype, in-depth reliability testing, installation testing, and documentation testing can be ignored.

A good alpha test must have a well-defined Test Plan with comprehensive test cases. Various activities involved in alpha testing are logging defects, fixing defects, retesting, several iterations, etc.

Although Alpha testing is not completely functional, QA team must ensure that whatever is on hand should be thoroughly tested, especially those which has to be sent to the customer.

For best practice, the QA team should gather early all additional information like usability feedback on an alpha stage storage code, look and feel of the software, navigation scheme, etc.

Also, e-mail to the customer citing all the details about the test is recommended to make the customer aware of the current condition of the software.

How to do Alpha Testing

To do Alpha Testing efficiently for software testing, we need to first review the design specification and functional requirements, then develop a comprehensive test plan and test cases, after that execute the test plan in order to find log defects and fix those defects and finally retest once the issues are solved for smooth functioning of software.

Advantage of Alpha testing

Better insight about the software’s reliability at its early stages

Free up your team for other projects

Reduce delivery time to market

Early feedback helps to improve software quality


In Software Engineering, Alpha testing is an early version of a software product

The objective of Alpha testing is to involve customer deep into the process of development

A good Alpha test must have a well-defined test plan with comprehensive test cases

It gives better insight about the software’s reliability at its early stages

How To Use The Partner Gallery Feature From Google Analytics

Google is the central force for online tools and services, but the fact of the matter is, even with good tools you are bound to have questions or need further support. The Partner Gallery Feature, which incorporates both Google Partners and Apps, was created with this in mind. Ultimately, the Google Analytics Partner Gallery makes it easier to search for solutions to everyday problems.

If you’re looking for something new in 2023 to improve your online strategy, it’s a great place to start.

How Google Analytics Partner Gallery Works

Initially, Google created a search tool called the “App Gallery” and the Partner Gallery was designed as a re-launch of this (different name, but similar concept). While it isn’t talked about a lot in the online community, it can be a very useful tool to get the technical support you need, especially as a small business.

In different situations you need different kinds of support. Sometimes this may be an app or another type of service assistance. The main difference between the “App Gallery” (as well as other past systems) and the Partner Gallery is the ability to search for different types of support in one place.

The screen shot above is the initial search screen on the home page for the Google Analytics Partner Gallery. Note that you can now search for both partners and solutions in one place. Consider how the two main features work below.

The Partner Gallery Features Services by Google Analytics Certified Partners

The search to find an answer to your question about website testing, conversion optimization, or analytics starts with a GA certified partner. The Partner Gallery utilizes certified partners who go through a rigorous application process to offer support for these areas of expertise. The Google Partners Badge (and certification badges alike such as the The Adwords Certification + Analytics certification) is a great trust symbol that reputable SEO providers use to help build confidence in their website visitors and prospects. GA uses both individual experts or an entire companies who earn their partner verified badge after completing the application and being deemed useful for the Partner Gallery Feature. What this means is that your questions are guaranteed to get the best of the best to respond. Below is a screenshot that shows how you can scroll through some possible Partners:

As you can see in the screen shot above, you are able to search by category and location (to make visiting an office more convenient) when you are searching for a specific service such as “web design” or “ppc management services.” As with searching for other businesses on Google, you can also see how they are rated on a 5-star scale.

Apps by Google Analytics Technology Partners

This is the “app” component. The Partner Gallery uses a list of applications that work directly with analytics by either extending the features of Google Analytics or to help support Analytics by complimenting some of the features. These apps are generally made by third-party companies who again, go through a rigorous approval process, as opposed to being developed by Google.

Once you are at the Partner Gallery you have the option of choosing between services (i.e. certified partner support) or add-on technology (i.e. Google Analytics technology partners). Similar to the services search page, you are able to search by category to refine the options that come up on the results page. Additionally, you are able to search by both ‘paid’ and ‘free’ apps. There are several really great free applications, and of course, some that are definitely worth paying for.

Summer 2014 Features Update to the Google Analytics Partner Gallery

The newest update took place in June 2014 and combined the Apps and Services in one platform. The whole goal of this was to make it easier for companies to find what they need and the exact kind of support they are looking for faster than before. Google Analytics did a lot with the features available, some of which you can see in the screenshots presented above.

In the most recent summer update, the most notable new features were:

A new look and layout that is clean and easy to navigate

New category selection

Partners are now sorted based on your location, making it easier to find service offices near you

There were also other features incorporated in the new update, such as:

Screenshots and videos in order to better understand how certain apps work

Comments and ratings to review user experiences and show feedback

The new features and layout makes it a lot easier to sort through different partners and find what you need. One of the best features of the new update is definitely the incorporation of searching by location. If you have the desire to visit the office of the support expert you are speaking with, or you feel it may be beneficial to meet in person, than you are able to do so with this feature.

Do You Have What it Takes to be Part of the Actual Gallery?

The Google Analytics Partner Gallery is always looking for new consultants and businesses to participate, especially since it’s not well-known by many people. You can visit their page here to learn more about the requirements and the benefits.

To become a Google Analytics Certified Partner, you must be qualified and have expertise with Google Analytics. As I said earlier, Google takes this component seriously and their Partners go through a significant application process. Additionally, if you think you may qualify to be a Technology Partner, they look for partners that offer applications that integrate with and/or complement Google Analytics.

This is a great addition to your business plan and involvement with Google Analytics, so definitely consider this if you think you may be a good fit.

The Takeaway

The Partner Gallery, especially with the new and updated features, is one of the best options for consulting about analytics (and its features) for businesses. While it is not a hot topic of online conversation just yet, its new developments and features make it a rising tool for success, and it will likely keep developing to give users the additional support they need.

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