Trending December 2023 # Google Announces Google Analytics 4 & Adsense Integration # Suggested January 2024 # Top 18 Popular

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Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts.

This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance.

Connecting GA4 & AdSense

The merger of AdSense data with other website analytics, such as traffic sources and user behavior, provides a comprehensive understanding of website performance.

You can use this information to identify patterns and insights that can help optimize ad revenue.

Automatically collecting these events for each ad can increase the number of billable events for 360 properties, providing an accurate report of ad interactions.

This eliminates discrepancies previously seen with the integration between Universal Analytics and AdSense.

How To Do It

Follow the steps below to link an Analytics property to your AdSense account:

Sign in to your AdSense account.

Select the property that you want to link from the list.

Your property is now linked to AdSense.

How It All Works

The GA4 and AdSense integration operates through key processes, including shared IDs, automatically collected events, and data joining.

For the integration to function, GA4 and AdSense tags communicate using shared IDs to match each ad impression with its corresponding GA4 event.

This inter-tag communication ensures the logged IDs are the same between GA4 and AdSense for a single event and its corresponding ad impression.

GA4 collects specific events automatically via the Google tag.

Moreover, GA4 joins its data with AdSense log files using shared IDs to match AdSense data with Analytics data.

The information and configuration settings, available when each event occurs, are utilized in this integration process.

Once the AdSense reporting integration is set up, the AdSense revenue data becomes available in the Explorations main menu in the GA4 property.

Dealing With Data Discrepancies

Despite the improved integration, there may be discrepancies between reports in the AdSense account and those in the AdSense section of Analytics.

These can be caused by iframes, security or other blocking software, new AdSense/Analytics integration, timezone settings, and missing Analytics data.

Ensure the Google tag is set up correctly on your website and allow up to 24 hours for data to appear in reports after linking your AdSense and Analytics accounts.

In Summary

The integration of GA4 and AdSense offers a wealth of data insights.

Despite the potential for optimizing website performance and ad revenue, be wary of limitations.

Approach this integration with an understanding of its benefits, drawbacks, and potential for data discrepancies.

Featured image: M-Production/Shutterstock

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Google Analytics 4 Backlash: Ga4 “Sucks” And Is “Horrible”

GA4 is Difficult to Use

A common complaint about GA4 is that it is difficult to use. Some search marketers noted that GA4 seems geared for use by enterprise level users more than smaller businesses.

Dave Davies (@beanstalkim) is a search marketing expert and co-host of the Webcology Search Marketing podcast, a person one would expect to be a brand evangelist for Google’s products but even Dave was tweeting his negative experience with GA4.

It was startling to see his recent tweet proclaiming that “GA4 sucks” because the user interface is not intuitive and is difficult to use.

Dave noted that commonly used features are buried within the user interface as if purposely making it difficult to access.

— Dave Davies (@beanstalkim) June 23, 2023

Another search marketer Called GA4 HORRIBLE (in caps) and complained that basic features were now difficult to access, mirroring Dave Davie’s observation about the unintuitive user interface.

Website owners, is it just me or is the new GA4 @googleanalytics just HORRIBLE? It’s like it’s designed only for retail sites or something, very hard to get the basic info that I used to rely on… Think I’ll switch back! Awful!

— Trevor Long (@trevorlong) June 23, 2023

Another search marketer agreed that the word “horrible” accurately described the new Google Analytics 4.

The marketer wished they hadn’t wasted so much time trying to familiarize themselves with the poor user interface.

It was also noted that third party add-ons still don’t work.

GA4 is Described as Horrible

It is horrible. I wish I switched back earlier. Tried to get used to the interface and new menus for months. Still can’t get around them + some third party services don’t work with GA4

— Michael Aulia 🇦🇺 (@michaelaulia) June 23, 2023

GA4 is Described as “Awful”

I was just having this conversation with someone. It’s awful! Try tracking events with GTM and GA4. I’m giving up and going back to Universal.

— Stephanie Lummis (@stephanielummis) June 22, 2023

GA4 Described as Unusable

— Victor Jónsson (@victorjonsson) June 22, 2023

GA4 Might Bring Users to Tears

A series of tweets noted how it was difficult to use and had her on the edge of crying and questioned Google’s commitment to small businesses.

I wonder if this move means that GA decided to simply ditch small business owners and cater only to big websites & companies. I was also thinking if they stop supporting Universal tag, I’ll be looking for a different solution.

— Gill Andrews (@StoriesWithGill) June 22, 2023

Half an hour later, and I still don’t know how to see how many homepage visits we had. Why, GA4, why??!!

— Gill Andrews (@StoriesWithGill) June 22, 2023

I usually can find my way round any piece of software quickly. But Google Analytics 4 is making me cry…

— Gill Andrews (@StoriesWithGill) June 22, 2023

GA4 is So Complex You Need a Manual to Use It?

Another tweet (unintentionally) underlined how complex GA4 has become.

The article is well written but one has to wonder about the utility of any user interface that requires 1,400 words and screenshots to learn how to use it.

— Glenn Gabe (@glenngabe) June 19, 2023

Google Analytics 4 Not Ready for General Use?

Other search marketers expressed their opinions that GA4 is a mess and not ready for “prime time” while also expressing hope hope that Google will fix the issues.

Okay, let’s talk about #UTM in #GA4

— Andreas Ramos (@Andreas_Ramos) June 17, 2023

Yet others expressed less hope, tweeting that GA4 seems to have been rushed out and that it was giving them post traumatic stress disorder (PTSD), a disorder that is triggered by traumatic events.

She listed some of the Google services she had adopted in the past that were subsequently abandoned, expressing a lack of enthusiasm for adopting GA4.

One of the reasons for the lack of enthusiasm is what she noted as GA4 not being “error free.”

Hey, I was there for G+, Google Talk, Picasa, Google Notebook…. and now… GA4. 😳 I have Google PTSD. ❣️the Big G & #digitalmarketing pays m’bills, but getting excited about another tool, still fresh, not error free, & may be dropped in another couple of months isn’t my bag

— Jahnelle Seaman (@jrpittman) June 21, 2023

The negative feedback about Google Analytics 4 is that it’s not ready and that it was rushed out in a state that still needed improvement.

One user said it was not ready for prime time. Prime time is a phrase that references the time period in the evening when most people watch television.

To say that something is not ready for prime time is to communicate that something is not yet ready for use.

Thanks for identifying this issue. Real bummer. GA4 is so not ready for primetime.

— Jen Boland (@jenboland) June 22, 2023

You’re welcome.

GA4 is getting closer, and the BQ integration is a really big deal.

But, yes, GA4 isn’t primetime ready yet. I fully agree.

And the GTM integration would really benefit from functionality that parallels GA3.

— Dr. Analytics Ninja, PhD (@AnalyticsNinja) June 22, 2023

Not All the Feedback was Negative

Some people on Twitter offered positive words for GA4. But even their hopeful tweets contained negative feedback that noted how the user interface was “overly complicated.”

Just upgraded to Google Analytics 4. Not a fun process and it looks overly complicated.

— Yuyu (@swSalim) June 23, 2023

New services can sometimes have a rocky launch. No doubt many people are experiencing that with Google Analytics 4.

Intuitive design has never been one of Google’s strong points and if all the people complaining on Twitter (and Facebook) are to be believed, GA4 may represent a benchmark in how bad a Google product user friendliness can get.

How To Track Utm Codes In Google Analytics 4

We all know that running marketing campaigns is not an easy task. But it gets even more difficult if we are not able to measure their performance.

This becomes quite a problem with so many different platforms, campaigns, ad types, and creatives.

By the end of this post, you will be able to refresh your knowledge of how UTM tracking works in general and how to track UTM codes in Google Analytics 4. We’ll be looking at:

Another day, another topic to learn about in the analytics verse. So, let’s get started!

What is UTM Tracking and Why is it Important?

UTM (Urchin Tracking Module) codes are the snippets that are attached at the end of the URLs to give the sources of your traffic more precisely including some required (and important data) like source, medium, and campaign.

In GA4, we can get data for 8 UTM parameters (more on this in the next section). These parameters can prove quite helpful in analyzing the performance of different traffic sources and/or any marketing campaigns.

Let’s try to understand it with an example. We at Measureschool are running a paid Cyber Monday campaign on Facebook and we want to know how it is doing in Google Analytics.

This is how our URL will look with the three required UTM parameters:

If we just knew that the traffic is coming from Facebook, we wouldn’t be able to judge the performance of our paid Cyber Monday campaign.

Similarly, if we add more parameters about the campaign, content, or the type of ad(s) being used, then we can pinpoint their performance.

These codes do not affect how the page performs or its speed. They give us useful information about our marketing campaigns as well as ultimately help with the attribution, and that’s why they are important.

What are UTM Parameters?

UTM parameters are the codes that provide us with important additional information with their keys holding the value we add.

These parameters have three required sources as we discussed above. Others are optional, but using them can give even more information and put things in perspective. 

In UA, we have 5 parameters, and GA4 now has 3 additional parameters, which takes the total to 8.

Here are the 8 UTM parameters available in Google Analytics 4:

1. Source

This required parameter tells us where traffic originates from and is important to do any kind of analysis. Commonly tracked sources are Google, Facebook, Bing, Linkedin, and Email list. E.g., utm_source=Google, utm_source=OctNewsletter.

2. Medium

This parameter tells more about the type of traffic we receive since now we know the origin of traffic in the source. Commonly used ones are PPC, paid_social, social, organic, email, referral, and so on. E.g., utm_medium=ppc, utm_medium=email.

3. Campaign

If you want to track an individual campaign’s performance, then this is the parameter that will help you. It’s commonly used to measure the performance of Facebook, Emails, and any other such campaigns on a platform. E.g. utm_campaign=blackfriday22, utm_campaign=halloween22.

Additional parameters from here onwards are all optional but can be very helpful with attribution and drawing rich insights from your data.

4. Term

This parameter is mainly used for Google Ads (paid search) than any other platform and helps you to know which keywords brought a website visitor to your site. E.g. utm_term=digital_analytics.

5. Content

The following three UTM parameters are only available in GA4.

6. Source Platform

The parameter tells us about the platform that sent the traffic to our site and it collects the values of Google Ads, Manual, Shopping Free Listings, Search Ads 360, and Display & Video 360. E.g. utm_source_platform=GoogleAds.

7. Creative Format

As the name suggests, this parameter helps to understand what type of creative you’re using, e.g. display, video, native, search, etc. Similar to the utm_content, we can use this parameter to differentiate between the creatives as well. E.g. utm_creative_format: image_mountain.

8. Marketing Tactic

This is more about how you’ve done your targeting, i.e., remarketing, prospecting, etc. You can also use it for other information like bidding strategies, more details on audiences, etc. E.g. utm_marketing_tactic=remarketing_180days.

🚨 Note: The utm_creative_format and utm_marketing_tactic parameters are currently unavailable in GA4 reports.

How to Create UTM Codes? Google’s Campaign URL Builder

The most commonly used tool is Google’s campaign URL builder, where you can simply copy and paste the original URL and then type in the UTM parameters to get a final URL below that you can use for your campaigns.

🚨 Note: Make sure to select the web tab if you’re creating UTMs for the web.

Measureschool’s UTM Tool

We also have our UTM tool in the form of Google Sheets that you can use. Simply save it as a copy and start using it.

This tool will also help you to keep a track of all the UTM-tagged URLs in one place and you won’t have to copy-paste it from other tools every time you create one.

The ‘Campaign Tagging Tool’ tab is where you can create UTMs, whereas the ‘Examples’ tab will help you get started with some good examples.

Here’s a quick snapshot of how it looks:

There are also other freely available web tools to create UTMs that you can check out on the internet before settling on one of them.

Whatever tool you use is only as good as how effectively you tag the URLs to see the relevant data in GA4. More on that in the last section.

Where to See UTM Data in GA4?

UTM data can be seen in the standard Reports under Acquisition in all three places:

Acquisition overview

User acquisition: First user default channel grouping

Traffic acquisition

Acquisition Overview  User acquisition: First user default channel grouping Traffic acquisition

This report works similarly to the First user report above but is focused on the sessions. You might see some additional options to add in for the secondary dimension, as well.

In a similar method, I’ve used Session content as a secondary dimension to see the UTM data which is only available for row 9.

Apart from these standard reports, don’t forget that you can also play around in the Explore section of GA4 to create custom reports with UTM data that might suit your needs.

Best Practices for UTM-Tagging

As you can see in the last example above, most of the source/medium had (not set) for Session content and this comes down to how the URLs were tagged. 

Following are some best practices to make the most out of our campaign data. Let’s discuss some important ones.

Keep it Simple – Use easy-to-understand names for your campaigns, content, and keywords. Keeping UTMs close to GA4’s default channel grouping names could also be quite helpful.

Who created the URL – Adding the name of the person who created the UTM links would make it easy to go back to them in case of any questions, as well as to understand their logic.

Lowercase vs Uppercase – Decide whether to use lowercase or uppercase to create UTM links. It’s recommended to use lowercase, though.

Following these practices will not only help you get clean data in GA4 but also make it easier for other users to make sense of the data even when you’re not there.

FAQ How do I create UTM codes?

There are various ways to create UTM codes. One popular method is using Google’s Campaign URL Builder, where you can input the original URL and add the UTM parameters. Alternatively, you can use tools like Measureschool’s UTM Tool in Google Sheets or explore other freely available web tools to generate UTM codes.

Where can I see UTM data in Google Analytics 4?

UTM data can be viewed in the standard Acquisition reports in Google Analytics 4. Specifically, you can find it in the Acquisition Overview, User Acquisition: First User Default Channel Grouping, and Traffic Acquisition reports. Additionally, you can create custom reports using UTM data in the Explore section of GA4.

What are some best practices for UTM-tagging?

Here are some best practices for UTM-tagging:

Summary

We’ve now established how to track UTM codes in GA4 along with a basic understanding of what they are, why UTM tracking is important, where to find UTM data in GA4, and some best practices to help us make the most of our data.

Following Google’s default channel groups for naming conventions is a good place to start and you can read more about them in our how to use GA4 default channel grouping article.

Google Analytics Real Time Gets Event Reporting

Every website owner needs to be using Google Analytics. It’s what helps us identify our problems, successes, and future content opportunities. The amazing Google did it again. They just came out with real time reports for ‘Events’. This allows those of us, who are Analytics fans, to get a better idea of what is happening right now on our websites. It’s like tuning in for a TV show. Some webmasters are pretty excited as they’ll be able to quickly identify problems and successes; rather than having to wait several hours.

The new features are:

Shortcuts for your important real-time segments

Comparison real-time to overall data

Content Breakdown by Device (mobile, tablet, desktop)

Real-time Events Report

1. Real-time segment shortcuts 

We all know that there are certain segments that interest us more than others. Here we have the opportunity to create shortcuts to our favorite segments without having to create the filters each time. Such a time saver!

2. Comparison real-time to overall data

This feature is just fantastic. We can now analyze pageviews and overall traffic side by side. Google is allowing us to create filters here. This will allow us to look at where the pageviews are coming from and see its direct impact on our traffic numbers.

3. Content Breakdown by Device (mobile, tablet, desktop)

This is by far my new favorite Analytics perk. Knowing where my visitors come from allows me to identify opportunities and problems with my content. Each device brings with it a certain type of behavior. People on desktop act differently than those who use their phone or even tablet.

Google will tell you which percentage is coming from which device. 🙂

4. Real-time Events Report 

You’ll want to set up Event Actions,Event Labels, and filters to make this happen.

Conclusion

Google is still innovating the way we see the data on our websites. These new features will most certainly help us have a better idea of what is really happening on our website. It will help us identify areas for improvement.

What do you think of the new changes?

How To Use The Partner Gallery Feature From Google Analytics

Google is the central force for online tools and services, but the fact of the matter is, even with good tools you are bound to have questions or need further support. The Partner Gallery Feature, which incorporates both Google Partners and Apps, was created with this in mind. Ultimately, the Google Analytics Partner Gallery makes it easier to search for solutions to everyday problems.

If you’re looking for something new in 2023 to improve your online strategy, it’s a great place to start.

How Google Analytics Partner Gallery Works

Initially, Google created a search tool called the “App Gallery” and the Partner Gallery was designed as a re-launch of this (different name, but similar concept). While it isn’t talked about a lot in the online community, it can be a very useful tool to get the technical support you need, especially as a small business.

In different situations you need different kinds of support. Sometimes this may be an app or another type of service assistance. The main difference between the “App Gallery” (as well as other past systems) and the Partner Gallery is the ability to search for different types of support in one place.

The screen shot above is the initial search screen on the home page for the Google Analytics Partner Gallery. Note that you can now search for both partners and solutions in one place. Consider how the two main features work below.

The Partner Gallery Features Services by Google Analytics Certified Partners

The search to find an answer to your question about website testing, conversion optimization, or analytics starts with a GA certified partner. The Partner Gallery utilizes certified partners who go through a rigorous application process to offer support for these areas of expertise. The Google Partners Badge (and certification badges alike such as the The Adwords Certification + Analytics certification) is a great trust symbol that reputable SEO providers use to help build confidence in their website visitors and prospects. GA uses both individual experts or an entire companies who earn their partner verified badge after completing the application and being deemed useful for the Partner Gallery Feature. What this means is that your questions are guaranteed to get the best of the best to respond. Below is a screenshot that shows how you can scroll through some possible Partners:

As you can see in the screen shot above, you are able to search by category and location (to make visiting an office more convenient) when you are searching for a specific service such as “web design” or “ppc management services.” As with searching for other businesses on Google, you can also see how they are rated on a 5-star scale.

Apps by Google Analytics Technology Partners

This is the “app” component. The Partner Gallery uses a list of applications that work directly with analytics by either extending the features of Google Analytics or to help support Analytics by complimenting some of the features. These apps are generally made by third-party companies who again, go through a rigorous approval process, as opposed to being developed by Google.

Once you are at the Partner Gallery you have the option of choosing between services (i.e. certified partner support) or add-on technology (i.e. Google Analytics technology partners). Similar to the services search page, you are able to search by category to refine the options that come up on the results page. Additionally, you are able to search by both ‘paid’ and ‘free’ apps. There are several really great free applications, and of course, some that are definitely worth paying for.

Summer 2014 Features Update to the Google Analytics Partner Gallery

The newest update took place in June 2014 and combined the Apps and Services in one platform. The whole goal of this was to make it easier for companies to find what they need and the exact kind of support they are looking for faster than before. Google Analytics did a lot with the features available, some of which you can see in the screenshots presented above.

In the most recent summer update, the most notable new features were:

A new look and layout that is clean and easy to navigate

New category selection

Partners are now sorted based on your location, making it easier to find service offices near you

There were also other features incorporated in the new update, such as:

Screenshots and videos in order to better understand how certain apps work

Comments and ratings to review user experiences and show feedback

The new features and layout makes it a lot easier to sort through different partners and find what you need. One of the best features of the new update is definitely the incorporation of searching by location. If you have the desire to visit the office of the support expert you are speaking with, or you feel it may be beneficial to meet in person, than you are able to do so with this feature.

Do You Have What it Takes to be Part of the Actual Gallery?

The Google Analytics Partner Gallery is always looking for new consultants and businesses to participate, especially since it’s not well-known by many people. You can visit their page here to learn more about the requirements and the benefits.

To become a Google Analytics Certified Partner, you must be qualified and have expertise with Google Analytics. As I said earlier, Google takes this component seriously and their Partners go through a significant application process. Additionally, if you think you may qualify to be a Technology Partner, they look for partners that offer applications that integrate with and/or complement Google Analytics.

This is a great addition to your business plan and involvement with Google Analytics, so definitely consider this if you think you may be a good fit.

The Takeaway

The Partner Gallery, especially with the new and updated features, is one of the best options for consulting about analytics (and its features) for businesses. While it is not a hot topic of online conversation just yet, its new developments and features make it a rising tool for success, and it will likely keep developing to give users the additional support they need.

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4 Popular (Unofficial) Google Drive Linux Clients

It has been over four years since Google launched its cloud storage service Google Drive, and there’s no doubt it has grown to become one of the most popular cloud storage services in the market (with over a whopping million paying customers).

While we still don’t know if and when an official Google Drive client for Linux will arrive, thankfully there are various unofficial alternatives available that can do the work for you. In this article, we will be discussing four of them: Grive2, drive, overGrive, and Insync.

1. Grive2

Grive2 is a fork of the now-abandoned Grive client for Google Drive that stopped working after the Document List API it used was shut down. The new iteration, which is developed by Vitaliy Filippov, uses Google Drive REST API to talk to the search giant’s cloud storage service. Before we begin with the installation and set-up part, it’s worth mentioning that Grive2 is still in beta phase, meaning there are some missing features and the tool may sometimes act buggy as well.

Download and Install

The first step is to download the latest Grive2 package from the tool’s official GitHub page . Once done, you’ll need to then install the tool’s dependencies before building the tool itself – here’s the command to do it:

sudo apt-get install git cmake build-essential libgcrypt11-dev libyajl-dev libboost-all-dev libcurl4-openssl-dev libexpat1-dev libcppunit-dev binutils-dev

Now, extract the downloaded Grive2 package (.zip file), and enter into the extracted directory. Here, run the following commands to build and install the tool:

mkdir build cd build cmake .. make -j4 sudo make install Setup

Next up, create a directory where you want your Google Drive stuff to be synchronized. For example, I created a directory dubbed googleDrive in my home directory. Once done, enter into the newly created directory, and execute Grive2 through command line by simply typing the following command:

grive -a

That’s it. Assuming that all the steps mentioned till now are executed successfully, Grive2 will start downloading your Google Drive files locally. Keep in mind that you’ll have to run the ‘grive’ command (sans ‘-a’) each time you want the synchronization to happen – for help, run the command with ‘–help’ flag. To learn in detail about the tool’s features as well as its limitations, head here.

2. overGrive

overGrive is a GUI-based client for Google Drive. The project started as a graphical front-end to the now-defunct Grive command line client, but soon turned into a separate, full-fledged client for Google’s cloud storage service. Unfortunately, overGrive is neither open source, nor a freeware – it’s a proprietary software that sets you back $4.99 per Google Drive account. However, it does come with a 14-day free trial for you to judge whether or not it’s worth paying for.

Download and Install

The first step is to download the overGrive package, something which you can do from its official web site. For Ubuntu, you’ll get a .deb file, which you can install using the ‘dpkg’ command. Here’s how I did it in my case:

sudo dpkg -i overgrive_3.1.9_all.deb Reading package lists... Done Building dependency tree Reading state information... Done You might want to run 'apt-get -f install' to correct these: The following packages have unmet dependencies: overgrive : Depends: python-pip but it is not going to be installed Depends: python-gi but it is not going to be installed Depends: python-setuptools but it is not going to be installed Depends: libappindicator1 but it is not going to be installed E: Unmet dependencies. Try 'apt-get -f install' with no packages (or specify a solution).

So, as you can see, there were some unmet dependencies, something which I fixed by running the following command:

apt-get -f install

And executed the ‘dpkg’ command again – this time it was successful and the client was installed. To launch overGrive, head to the Dash:

Setup

When the client is launched for the first time, you’ll be required to run a set-up that’ll effectively connect the client to your Google Drive account.

Then, hit the ‘Validate’ button.

Strangely, in my case, after I hit the ‘Validate’ button, the oneGrive window disappeared as if the software crashed. I waited for a minute or so and then again opened overGrive through Dash. This time, I was presented with a window telling that oneGrive is currently running in a trial period which expires in 14 days.

Hitting the ‘Continue’ button brings up a window that shows the client is now connected to your Google Drive account.

Hit the ‘Start Sync’ button, and the client window will disappear with the oneGrive system tray icon appearing at the top right of your screen. A notification will also be displayed saying that the ‘Auto Sync’ feature is ON.

You can also toggle the ‘Auto Sync’ feature from here, as well open the local directory (where your Google Drive stuff is being synced) and visit the Google Drive Web interface.

For more information on the tool, including the complete set of features it provides, head here.

3. drive

‘drive’ is a command line Google Drive client that lets you push and pull stuff to/from the search giant’s cloud storage service. Although it may seem one, ‘drive’ is actually not yet-another third-party Linux client for Google Drive – it’s written by a Google employee Burcu Dogan who works for Google Drive’s platform team, and what more, Google even holds the copyright for the tool. For the past year or so however, Dogan has been busy, so the project is being maintained by Emmanuel T Odeke (odeke-em).

Download and install

Now, you can proceed to install the ‘drive’ client – here’s the command for it:

Once the above command is done, create a directory where you want ‘drive’ to sync your Google Drive stuff. For example, in my case, I created a directory named ‘gdrive’ in my home directory:

mkdir ~/gdrive

And then run the following command:

$ drive init ~/gdrive

As usual, you’ll be first required to connect the client to your Google Drive account, so when you run the above command, it will ask you for authorization:

Go to the link displayed on your terminal screen, authorize the client to connect to your account (make sure you’re already logged in to your Google Drive), and finally copy the code you get there and paste it in terminal.

Now, you can do a ‘drive pull’ to download data from your Google Drive account to your local machine and ‘drive push’ to do vice-versa. Here’s an example of pull:

$ drive pull Advanced-GDB-tips Resolving... + /Advanced-GDB-tips Addition count 1 src: 13.39KB Proceed with the changes? [Y/n]: Y 13715 / 13715 [================================================================================================================] 100.00% 2s

And here’s an example of push:

$ drive push chúng tôi Resolving... + /test.txt Addition count 1 Proceed with the changes? [Y/n]:y

In case you’re wondering why ‘drive’ follows the push-pull model, rather than background sync, here is what the tool’s official documentation has to say on this. For more information on ‘drive,’ head here.

4. Insync

Insync is a GUI-based, feature-rich Google Drive client that works on several platforms including Linux. However, like OverGrive, Insync is also a proprietary software – it costs $25. The amount charged can be one-time or per-year depending upon whether you are an end-user, professional, or an organization. Thankfully, Insync provides a 15-day free trail, so you can test it out before deciding whether or not to spend your money on it.

Download and Install

To download Insyc on your system, download the package/installer for your system from the tool’s official website. For Ubuntu, a .deb file will be downloaded, which you can easily install using the ‘dpkg’ command. Here’s the command in my case:

sudo dpkg -i insync_1.3.6.36076-trusty_i386.deb

Once done, you’ll see a notification similar to the following:

Hit the ‘Start Insyc’ button in the window above, and you’ll see the ‘i’ icon (see image below) in the system tray:

Setup

After you authorize, the client installed on your machine will ask you to provide a directory in which you want it to sync your Google Drive stuff:

Once you’re done with this set-up, hit the ‘Finish’ button.

The grey-colored column on the left contains various configuration options that are available to the user. For example, Selective Sync lets you choose which files you want the client to sync; Ignore List lets you specify the files/folders that you don’t want to upload/download; Convert lets you specify whether or not you want to convert stuff stored in your Google Drive into some other format like Microsoft Office or OpenDocument; and Stats gives you a chart showing how much of your Google Drive space has been consumed.

For more information on the client, head to this link on Insync’s official website. If you’ve installed the tool and have some related doubts/queries, head to the official support page.

SEE ALSO: 10 Best Linux Music Player Apps

Conclusion

Also keep in mind that the list we’ve discussed here is not exhaustive – other third party alternatives like Rclone are also available. So, you can take a look at them as well if all of the above fail to impress you.

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