Trending February 2024 # Google Advises Site Owners Of Rise In ‘Work From Home’ Searches # Suggested March 2024 # Top 7 Popular

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Google is notifying site owners via Search Console of an increase in searches related to work from home jobs.

The increase in searches is directly related COVID-19’s impact on businesses and employment.

The purpose of alerting site owners is to make them aware of an opportunity to use remote job structured data markup.

“Given the recent COVID-19 impact on businesses and employment, Google has seen increased job seeker interest in work-from-home and remote job opportunities. We want to make it easier for job seekers to discover these relevant employment options.

In response to this, we encourage you to annotate all remote jobs by specifying jobLocationType:”TELECOMMUTE” in any job postings that allow for 100% remote work.

Implementing this markup can expose a “Work from home” tag next to that job posting, to improve visibility for interested job seekers.

Please note that this feature is available only in the USA and UK at the moment.”

It does not come as a surprise that there’s an increase in searches related to work from home jobs.

With widespread layoffs and business closures many people have been pushed toward finding work online.

It is a bit surprising, however, to see Google send out an alert about it.

I’m always welcome to being corrected, but I can’t remember a time in the recent past when Google has done that.

So I decided to investigate and find out how significant the increase has been.

Here’s what I found.

Increase in ‘Work From Home’ Searches

According to Google Trends, the spike in searches for “work from home” started in the second week of March And peaked in the third week.

Search interest jumped from 26 all the way to 100.

As you can see, the increase was short lived as search interest began to fall every following week.

By the third week of April, search interest was already back down to 39 which is roughly where it has stayed since.

It’s interesting that Google waited until now to send an alert about the rise in “work from home” searches.

Although, on second glance, there’s evidence that search interest is on the way up again.

Search interest is currently sitting at 48, which is the highest it has been since the first week of April.

Looking at the past 5 years of data, search interest is definitely up overall.

For the past several years search interest stayed consistently between the 20-30 range. It never even came close to hitting 40 until the abrupt increase when the pandemic hit.

Let’s jump ahead now to the past 30 days of data and take a look at where search interest is highest.

Search interest in “work from home” is currently highest in states where COVID-19 is rapidly spreading.

Mississippi, where search interest is strongest, just made the news for having the highest positivity rate of COVID-19 tests in the whole country.

This data seems to indicate that residents in COVID-19 hotspots are increasingly looking for ways to stay safe and earn a living without leaving the home.

Back to Google’s original point – if you have any listings for remote jobs then using the appropriate structured data markup can help them get found.

For more on how to do that, see my article here.

Source: Lily Ray on Twitter

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What Is Google Home Mini And How Does It Work

What Is Google Home Mini and How Does It Work

What Is Google Home Mini

The Google Home Mini is a voice-controlled compact speaker that can play music, controls home smart gadgets, can answer trivial questions, creates a calendar, add things to the shopping cart, play videos on Chromecast, and much more. 

If you have Google Home and you want to extend the capabilities of the smart speaker, you can add Google Home Mini to the club. 

Also Read: Keep Your Schedule Right with these Calender Apps

Google Home Mini Features

The special feature about Google Home Mini is its size; Google Home Mini comes in the size of a donut. 

Google Home Mini looks like an air-freshener with a diameter of 4-inch and curved sides. 

Google Home Mini is a little bit larger than Amazon’s Echo Dot. However, the sloppy sides and soft shape look more ominous and give a unique look. 

Available in three colors-dark gray, light gray, and coral red. Such colors give a modern and inoffensive look to the home with HGTV-slash-Apple-Store home décor. 

The top is covered with a textured fabric that always provides a brand new look. However, I have a strong feeling that it will catch dust easily. 

Additionally, if you are a pet owner, you have to keep it in a safe place where pets like dogs and cats can’t reach. Otherwise, it will be scratched. 

Volume is tap controlled like you have to tap on the right and left side to control the volume of the smart speaker. Middle tapping will pause the music or alarm or cancel any command. Additionally, the touch is much sensitive. 

Google has disabled “Hey Google” or “ Ok Google ” features due to bugs in the system.

Meanwhile, the Google Home Mini looks cool and nice and comes with longevity and usability. 

There are four multi-colored lights that light when Google Mini listens, processes, and mutes. 

The unique feature is the additional mute button on the back of the Google Home Mini. You can also mute Google Mini with voice control. 

The Google Home Mini actually works equivalent t three speakers placed in different places at home. A top-firing smart speaker can be the appropriate name for the Google Home Mini. 

Mini microphones are so cool that they can listen even while playing music in the other room. 

But, sources state that the call feature does not work properly. 

Therefore, if you want to use the smart speaker for playing music with better audio quality . You can use it as a Bluetooth speaker. But, if you have a cast speaker, you can make most of the Google Home Mini.

Google Home Mini on a Comparison Table

Good Features Bad Features

Good sound quality

Dust catching fabric

Unique and attractive design

Limited audio

Cost friendly 

Issues faced in calling

Google Home vs. Google Home Mini

Perfect sound

Audio is good

Good microphone sensitivity

Good microphone sensitivity

Unique design

Compact and unique design

Multi-color LED Light

Multi-color LED Lights, add colors to the décor

Charging point

Lacks touch controls on the top 

How to use Google Home Mini

Below-mentioned is the steps to use Google Home Mini: 

1. Plug the power cable in your Google Mini. 

2. Plug the adapter in a wall switchboard. 

3. Set up your Google Home Mini (download the app and set up the device).

4. Start having a conversation with your Google Home Mini and enjoy it. 

I hope the blog was useful and informative in terms of Google Home Mini. Comment down and let us know which feature you like about Google Home and Google Home Mini. 

Thanks for reading. 

Read Next:

How To Lock Down Privacy on Amazon Echo and Google home

Tips To Protect Your Google Home Assistant

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About the author

Aayushi Kapoor

Google Search ‘Site:’ Command Is Broken

Update: Google has confirmed this issue is fixed.

Today we became aware of an issue that impacted some navigational and site: operator searches. We investigated & have since fixed the bug. Contrary to some speculation, this did not target particular sites or political ideologies….

— Google SearchLiaison (@searchliaison) July 21, 2023

Google’s Danny Sullivan also quells some speculation that this issue specifically targeted particular sites.

“Today’s issue affected sites representing a range of content and different viewpoints,” Sullivan says in a separate tweet.

The original story continues below:

There’s currently an issue with the ‘site:’ command in Google Search that may fail to show a site’s indexed content.

Google’s Danny Sullivan confirms the issue is being investigated, along with any other potential issues related to the ‘site:’ command not working.

We are aware of an issue with the site: command that may fail to show some or any indexed pages from a website. We are investigating this and any potentially related issues.

— Google SearchLiaison (@searchliaison) July 21, 2023

The ‘site:’ command is designed to help searchers find all pages within a site that contain a specific word or phrase.

It’s a command that that is commonly used by SEOs to perform various tasks, but the command can be used by anyone.

If you’re using the ‘site:’ command to find content within your own site, be aware that some or all content may not be found regardless of whether it’s properly indexed.

This is not an issue with Google’s index, it’s an issue with the command itself.

Content that currently cannot be found with the ‘site:’ command can still be surfaced with other queries.

At least that’s true according to what we know at this point.

After Google’s investigation it may come to light that there are other issues related to this one, but let’s not worry about that until we have to.

This is a developing story.

Updates to this article will be published as soon as more information becomes available.

Linkedin Data Shows Rise Of Remote Marketing Jobs In Us

A new report from LinkedIn shows there’s a steady rise in the amount of remote jobs available for US-based marketers.

In particular, remote roles for digital marketing specialists and copywriters grew in demand over the past 6 months as companies became more comfortable with work-from-home teams.

‘SEO specialist’ is among the top 5 marketing jobs highest in demand for remote positions.

The popularity of remote work is up in general, but the growth of remote marketing jobs is particularly high compared to other categories.

As of May 20th, the percentage of paid job postings on LinkedIn that offered “remote work” had risen by 457% compared to one year earlier.

For marketing roles, the amount of remote job listings increased by 177% in the last 6 months.

LinkedIn’s data shows remote jobs get more applicants. They’re said to be twice as popular as conventional listings in terms of how many people apply.

Here’s more from LinkedIn’s report, including specific job titles that are growing in demand.

Top 10 In-Demand Remote Marketing Jobs

LinkedIn’s report lists these as the top 10 marketing job titles that are growing in demand from a remote standpoint.

Digital Marketing Specialist

Copywriter

Digital Marketing Manager

Search Engine Optimization Specialist

Content Writer

Social Media Manager

Marketing Manager

Media Buyer

Social Media Marketing Specialist

Account Manager

The “remote revolution,” as LinkedIn is calling it, includes a full range of marketing specializations.

There’s demand for content marketers, social media marketers, SEOs, digital strategists, and more.

Interestingly, the rise in remote work has led to a shortage of marketing professionals to fill office positions.

The next section has highlights from LinkedIn’s report on where the demand for in-person talent is strongest right now.

Cities With Greatest Demand For Markters

As marketers get used to the work-from-anywhere nature of their remote positions, they’re taking the opportunity to escape high costs of living in big cities.

This correlates to big cities now showing the greatest need for marketers in roles that require them to go into an office.

LinkedIn’s data shows demand is highest in these metro regions:

New York City Metropolitan Area

San Francisco Bay Area

Los Angeles Metropolitan Area

Greater Chicago Area

Greater Boston

For complete details see the LinkedIn marketing solutions blog.

More About The Report

This is the third in a series of four installments that explores LinkedIn’s new report, “The Changing Marketing Jobs Landscape.”

Read the first and the second parts below:

Information is sourced from​ LinkedIn internal data – based on total NAMER jobs in the marketing function listed on LinkedIn from March 30, 2023 to September 29, 2023 compared to September 30, 2023 to March 30, 2023.

For more on which skills are most valuable right across all categories, see LinkedIn’s list of the top 15 most in-demand jobs.

How To Drive Traffic To Your Site From Twitter?

What is Twitter?

Social networking sites are the simple way to drive traffic to a website and Twitter is one of top options for the site owners to choose from the variety of social media sites. Twitter is a microblogging site allows the users to enter a short message of length 140 characters. Every short message is called a “Tweet” which can describe anything of your interest contains a plain text, an image or even a video link.

How to Drive Traffic to Your Site from Twitter?

Avoid trying to get more followers from free traffic exchanges which offer free followers with fake Twitter account. These fake followers will fade out over the period of time without adding any value to your site. Besides getting followers from quality tweets, there are important Twitter account settings which help site owners to drive more traffic to their sites.

Choosing Account Name

Unlike Facebook which offers Facebook Pages for the purpose of promoting your websites, Twitter does not provide separate accounts for individual and businesses. You can directly create a Twitter account for your website as an individual person.

Choose your account same as same as your site name or you can add some suffixes like page, site, etc. this helps the people to find your account easily over billion of Twitter accounts available.

Twitter Profile Settings for More Traffic

Twitter profile offers various options to provide more detailed information to the visitors. This information will appear on the search engine results and available as public profile for all Twitter users.

Login to your Twitter account.

Photo & Header

Photo is your identification like an avatar which will appear besides all your tweets and header image will appear in the header section of your account when a user visits your profile. Upload a simple and attractive photo and header to your profile to make a best first impression to the visitors.

Website Link and Description

The important step for generating traffic from Twitter is to link your website and Twitter account. This gives more confident to the followers and visitors that your account is real and they can get useful information from you. Enter your site URL and description of your site which will be displayed in all search results and public profile views.

Enable Facebook Sharing

Connect your Facebook account to enable automatic sharing of your tweets in your Facebook timeline. You can also choose to post directly in your Facebook pages news feed. This way you can provide the same information to your Twitter followers as well as people who liked your Facebook Page.

Integrating with Other Social Networks

It is a good idea to share your content on other social medias on your Twitter account. For example you can share all your YouTube videos to your Twitter account to attract more video views as well driver traffic to your site from YouTube videos.

All the apps having access to your Twitter account can be seen under “Apps” section and you can revoke the access any time.

Embedding Twitter Timeline on Your Website

Embed your Twitter account’s timeline in your site by creating a widget and embed the HTML code in your webpage. This enables the users to directly respond to your tweets from your webpage. You can also embed any specific tweet to any of your webpage. Learn more about embedding Twitter timeline to your website here.

Discovering Interested Twitters

Since the success of Twitter is to get more quality followers, start following same kind of interested profiles who will in turn start following you to get information back. If someone retweet your tweet on their profile it will increase the chance of getting more traffic from your and their complete network.

Tailored tweets for you based on your account information

Recommended people to follow under “Who to follow”

Popular Twitter accounts

Find friends using your email contact list

Provide Value to Your Followers

You can see the growth in your follower base as you continue to provide more value to them and the followers will start thinking you as an reliable source for buying products or getting information. This will lead them to visit your website to check what else you are offering.

Promoted Tweets

Working From Home Requires An Efficient, Clutter

For those who aren’t used to it, working from home requires a big adjustment in mindset and, in most cases, technology. Remote workers have to overcome the challenges of working isolated — detached from colleagues and from the resources readily available in their office environment. Remote workers also have to figure out, technically, how to replicate and maybe even improve upon how they’re set up to operate at their company’s offices. It’s hard to do good work without good equipment.

With some thoughtful analysis and planning, and some available space, a home office can be highly productive — and attractive for reasons beyond missing rush hour traffic. Here’s a rundown of what both IT managers and staffers need to think about, as well as the equipment needed for effective home office setups.

Assessment and planning

Where can you work in your home? In the tight confines of big-city apartments, condos and townhouses, the kitchen table or your lap may be the most viable options.

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But for people with more room, a dedicated space is going to prove more workable, particularly for people who have roommates, partners and/or kids. Ideally, there’s a door that can be closed and an ability to communicate that even though that home worker may be visible, they’re not really there; they’re at work.

The workspace

For telecommuters fortunate enough to have a dedicated workstation, there are some essentials to put in place.

Obviously, the core component is a desk or other work surface, right-sized for the available space. Desks are available at just about any big-box store, but different options, like standing desks — easily raised and lowered — are also available online or in brick-and-mortar retail locations. A good chair is also obvious, but a very personal choice.

The screen(s)

The biggest office consideration is going to be the monitor, or multiple monitors. Most modern office workers are, by necessity or design, multitaskers. Employees are constantly running, looking at and churning through multiple software applications at once.

If your home office setup allows room for more than a laptop, consider using a separate monitor, which enlarges visuals and reduces eye strain and allows users to have multiple applications open at once. Large screens also matter to people like animators and designers, project managers and accountants, who all work on documents that easily fill the width of wide monitors.

Monitor selection

Choosing the right monitor likely comes down to a few key considerations:

What work is being done

How many applications need to be open simultaneously

How much physical space is available

Big, curved monitors that were originally seen as dream machines for avid esports players are now finding their way into workspaces. There are two key attractions:

Monitors as large as 49-in. enable power users to view and use multiple applications at full size on a single screen, without needing to use browser tabs and open or minimize windows. A more compact 43-in. or 32-in. version offers the same benefit, but may better fit the available space in some work from home arrangements.

Curved screens — notably those with a 1500/1800R curvature rating — mimic the natural curve of human eyes. The curve equalizes the focal distance of what users look at, whether that content is at the center of the screen or its far edges — which studies have proven reduces eye strain. Samsung also has plans to release a 1000R in 2023 to promote even better eye health.

If your available space is tight, Samsung has a variety of monitors that can optimize circumstances:

The thin bezels (or edge frames) of the SR650 series enable pairs or arrays of monitors to be tiled and stacked to create multiple viewing windows that aren’t visually interrupted by large visible seams.

Samsung’s clever Space Monitor series eliminates the bulky stand of a typical monitor and uses a super thin screen that allows it to be stored flat against a wall — while still available to easily pull out into an ideal working position. The unique monitor design reduces dead space occupied by conventional flat panel monitors) by 93 percent and increases desk space by 40 percent.

Accessories and peripherals

What a work-from-home setup needs depends on what the employee does, how collaboration is handled and what’s used in normal times.

A USB hub or even a docking station organizes and connects things like keyboards and printers. But these devices add cost and complications, and mean a tangle of cables. Some display manufacturers, like Samsung, have a selection of monitors with built-in USB Type-C connectors, which take the place of hubs and docks, decluttering desks and reducing points of failure.

If you have a recent Samsung Galaxy S or Note series smartphone, you can make the most of your desk space by running your productivity apps straight from your phone using Samsung DeX, which lets you create a desktop-like environment with nothing but a monitor, keyboard and mouse.

Making it all work

There are many nontechnical considerations in making home offices workable for businesses and their staff. But the foundation is a setup that allows people to be as productive and effective as they are when they’re in an office with their colleagues.

Take this short assessment to learn more about what kind of monitor — and its technology capabilities — best suits your unique needs.

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