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What is an Agile Group?

The agile group is defined as an association of professionals or individuals who are experts in their individual fields and follow the agile principles and methodology to accomplish the project completion. An agile group comprises 5 to 11 members associated to perform all the necessary activities, whether technical and non-technical related to the project assigned and the task and responsibilities are assigned to them. In the Agile group, a better understanding of services and relationships is established, and thus this understanding helps to improve the services and customer satisfaction. The agile group follows and uses the agile business modelling approach, which is the combination of business processes with agile practices. The agile group is the face of the transformation of business and helps catalyze the organization’s profit.

Different Business Verticals

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Project scheduling and management, project management software & others

Agile Consulting

Agile Training

Agile Executive administration

Agile test Labs

Agile knowledge management

Agile communications

Agile helpdesk support

Consumer retail services

Banking, financial services, and insurance

Information technology-enabled services

Agile groups function on the basis of the following aspects of business development:

The mindset or bend of the Individuals in the agile group is inclined towards growth and flexibility.

It focuses on improving the quality of the delivery process.

Adaptability and adjustment are encouraged in the agile group as the team members have proficient communication skills.

The organization welcomes and embraces agile business practices and the structure for better performance.

Consistent and focused on delivering the product to the stakeholders.

Learning and consistent improvement in each iteration of the agile process.

Traits of an Agile Group

Agile groups are nothing but cross-functional agile teams that have everything to work upon and to deliver the top class service. It has been classified into three main roles, which are:

1. Stakeholder/Owner 2. A Scrum Coach 3. Agile group members

The members are the foundation for any agile group or business implementation as the team members are the ones who work for the success of the project and to achieve the goal of the project. The members are a group of teams performing different functions like the architects, front end and back end developers, technicians, quality analysts, software testers, etc. The agile project implementation will collapse without the group embers as the individual members of the group. The agile team members work together to get rid of any obstruction in the way of achieving the target.

The Functioning of the Agile Group

Agile groups are well known for achieving their targets at the fastest rate, and they stand out from other traditional business groups due to the fastest project completion. Flexibility and speed are the paramount qualities of the agile teams, which help these teams to achieve their target and goal. It works upon two types of agile project management techniques, namely Scrum and Kanban agile project management. The scrum master and the stakeholder together are responsible for outlining and assigning the structures and roles to the members before the group members start working on the project.

This helps to keep track of the project progress, and each member gets a chance to put their point of view in the meeting if they have a productive plan or suggestion for a better quality of the product. The coach and the agile group embers can share and exchange their views in these meetings, which helps to bring integrity among the group members.

The agile group works together to remove any dependencies in the path of product development and product delivery, as it is crucial to break and get rid of these dependencies. It manages the dependencies to reduce the time taken and to achieve the target or project completion within the estimated timeframe. A self-organized agile group encourages flexible responses and rapid developments to make continuous learning and improvement through each iteration. Over the time period, they have evolved and emerged as the most successful teams for achieving the software project completion and best services with the highest customer satisfaction.

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A Group Of Humpback Whales Is Choosing Violence

The humpback whales (Megaptera novaeangliae) along Australia’s eastern coast might be giving up singing their signature songs to find a mate. As the competition for females has increased, a new study theorizes that instead of crooning their love songs, the male whales are switching to fighting each other and are possibly staying quiet for their own survival. 

Humpback whale songs have been studied for more than half a century, following the development of better underwater microphones in the 1970s that allowed scientists to record them. Only male humpbacks are known to make these elaborate sounds. It is believed that this allows them to attract mates and assert their dominance among other whales. 

[Related: Boat noise is driving humpback whale moms into deep, dangerous water.]

The population of whales surveyed for the new study, published February 16 in the journal Communications Biology, is a conservation success story. Only about 200 whales were in the area in the 1960s and they have since come back from the brink of extinction. They have been able to survive and thrive primarily due to commercial whaling largely stopping in 1986. 

The team used data from 1997 to 2024, when the humpback whale population in eastern Australia exploded from roughly 3,700 whales to 27,000. As the population of whales increased, competition for mates also grew.

“In 1997, a singing male whale was almost twice as likely to be seen trying to breed with a female when compared to a non-singing male. But by 2024 it had flipped, with non-singing males almost five times more likely to be recorded trying to breed than singing males,” said study co-author and marine biologist Rebecca Dunlop from The University of Queensland’s School of Biological Sciences, in a statement. “It’s quite a big change in behavior so humans aren’t the only ones subject to big social changes when it comes to mating rituals.”

According to Dunlop, if the competition for a mate is fierce, the last thing a male would want to do is let another male know that a female is in the area by singing. It could attract unwanted competition and be risky. 

“With humpbacks, physical aggression tends to express itself as ramming, charging, and trying to head slap each other. This runs the risk of physical injury, so males must weigh up the costs and benefits of each tactic,” said Dunlop. 

In an interview with the Associated Press, Simon Ingram, a marine biologist from University of Plymouth said who was not involved with this study said, “Such a big increase in animals over the time they were studying gave them a unique opportunity to get insights about changes in behavior. Clearly singing became incredibly valuable when their numbers were very low.”

[Related: A rare humpback whale ‘megapod’ was spotted snacking off the Australian coast.]

The humpbacks in eastern Australia have rebounded close to pre-whaling levels and have even been taken off of the threatened species list. The team can continue to track how the whales’ social behavior changes with their increased numbers.

“Singing was the dominant mating tactic in 1997, but within the space of seven years this has turned around,” said Dunlop. “It will be fascinating to see how whale mating behavior continues to be shaped in the future.”

Agile Seo: Moving From Strategy To Action

Impactful SEO is rarely executed by a lone wolf.

You need buy-in for resources. Often from someone higher up.

Say, your CMO.

Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your objectives, target audiences, competitive landscapes, keyword research and that Gantt chart for the next six months of vaguely detailed optimization projects…

I never read it in detail. And I never will. They don’t allow me to quickly sign off on a task or write a few line email to get you the resources you need.

The fundamental problem with long SEO strategy documents is that as soon as you finish writing them, they’re out of date.

Business objectives change. Competitive landscapes change. Algorithms change.

SEO is executed in a constant state of flux. You need to be flexible on a monthly, if not weekly, basis.

Focus on getting sh!t done. Not on writing long strategy docs.

Why Agile SEO Strategies Work

Agile SEO involves incremental iteration.

Break complex, overarching projects down into small, frequent changes.

Enable continual progress.

It isn’t about getting it perfect the first time.

It’s about getting a minimum viable product (MVP) out the door and monitoring the impact on metrics.

Once you are armed with data, you can move on. The KPI impact will get you buy-in for the resources you need.

Let me give you an example.

Say your overarching goal is to completely overhaul the website architecture of an e-commerce site. All the URL routes, page titles, meta descriptions and H1s for the homepage, category pages and product pages.

Traditional Approach

Try to get buy-in for the entire SEO project. Your argument is that it’s good for SEO.

The site will rank higher and significantly impact the organic sessions on the website. Which is true.

But the document to communicate all the requirements and reasons behind them will be long and complicated.

It seems like too large a project as it will likely not make it onto your development team’s roadmap. They will likely feel your request will overload their development cycle.

Agile SEO Approach

First, try to get buy-in to optimize the title tag and meta description of the homepage.

This documentation is less than one page. The change request equivalent of snackable content. And due to the ease to get it implemented, it’s much easier to get it into a sprint.

Now say this quick change produces a positive impact on KPIs, let’s say a 3 percent lift of homepage organic sessions. You can then argue for similar changes for the category pages, pointing out, if we get a similar KPI lift as we did for the homepage, this will achieve X more sessions.

You have already proven such tactics can increase KPIs. So there is more trust in your approach. And it’s, again, a small request. So your development team is more likely to do it.

And you can proceed in this manner until you have the whole site migrated.

How to Document an Agile SEO Strategy

So now we know to stop writing long SEO strategy documents.

To start creating agile, “snackable” tactics.

But we still need to understand what:

Has been completed in the past?

Is being worked on now?

Is coming up next?

Are all our ideas?

This information must be easy to digest, centrally accessible, and flexible.

One solution for this is an “SEO calendar” document.

Elements of an SEO calendar:

Date column: Ideally matched against IT sprint cycles. This does not mean every SEO initiative involves IT. But if you do need a developer’s assistance, it will make cross functional team project simpler. Having it set, for example, every two weeks, also promoting small but constant releases from the SEO team.

Backlog: Provides space for ideas to be recorded by team members, without having to make any significant commitment of time. Assess all idea on a regular basis as you fill your next available calendar slot.

Change column: A clear and concise sentence on what has been or will be changed.

Tactic brief: A link to the detailed information of that test. More details coming below.

Sign off: Ensuring all SEO changes pass a four eye principle from a strategic point of view lowers the risk of any errors. And these quick to read, snackable briefs as easy to get your managers buy-in and sign-off for resources.

Outcome: One short sentence summing up the KPI impact.

The benefit of a calendar layout is it is fully flexible but time relevant. To change priorities, it’s as simple as moving the de-prioritized item to the backlog.

It can act as a website change log for SEO. Everyone can know the timetable of changes, both past and planned upcoming.

And, for team leaders, if any gaps appear in the iteration cycle, you can see this as gaps will appear in the calendar, allowing you to address the root cause.

Snackable Tactic Briefs

The benefits of tactics briefs are twofold:

Pre-launch: They concisely answer the Five Ws of your SEO change to get buy-in from stakeholders. Once aligned, it will act as the specification if you need someone else to execute it.

Post-launch: Be the record of what was actually changed. What impact did it have on the KPI funnel? What did we learn? And what are the next steps, if any?

My team’s tactics briefs have five sections:





Learnings & Action Items


The overview section should cover the basics of the test:

Who is the one person ultimately responsible for leading the execution of the test?

When will it (pre-launch) did it (post-launch) go live?

When will we (pre-launch) / did we (post-launch) assess results?

Who proposed the change? (This may be important to know if you need more information on the background for the test or to know if an action has come from senior management.)

Who has agreed to this execution? (This may be development, the line manager in marketing or another key stakeholder. Allowing everyone to see who is on board.)


The SMART goal is the high-level tactical approach.

Align your goal with your stakeholders before detailed documentation effort goes into a task. This also ensures the change is in line with business goals.


This section will vary based on your test. But always try to communicate what it was, and what it will be. This way, you have a historical record you can refer back to for any interested party.

Key is to have only the details needed. Nothing more, nothing less.

You can use tables to keep it easy to scan.

For example, it could be as simple as a single table, in the case of a title tag change.

Or more complex, for example, detailing the configuration of parameters in Google Search Console.

They key is to avoid long paragraphs of text.

Focus on clearly communicating the outcome.

What was it before and what will be it after?

Don’t explain how the task was executed.


This section should contain one table to effectively communicate the percentage change between the benchmark weeks and the SEO change from a full funnel perspective, as well as any additional tables to drill down for more insights.

An example of a table could be similar to the below.

Learnings & Action Items

Here is where you can succinctly analyze the results.

Remember, you have the data clearly available in the table above, so you don’t need to list the numbers again.

Explain what the numbers mean and what actions will be taken next.

Final Thoughts

Having worked in an agile SEO system for the past year, I can tell you as a CMO that I appreciate the flexibility and the visibility.

At any time, I can understand what actions my team is driving and what has shifted our KPIs without having to ask.

This is how we get sh!t done.

I’d love to hear how you have approached the challenge of documenting SEO. Let me know on Twitter.

More SEO Resources:

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What Is Agile Manifesto And Its Relevancy

The “Manifesto for Agile Software Development” is a declaration aimed at enhancing software development practices. It outlines 4 core values and 12 principles as a response to the inefficiencies of traditional development processes, such as heavy documentation and the potential for oversights.

Initially created to aid software developers in building business solutions more rapidly and effectively, the manifesto has since had a widespread impact on the development industry and beyond. From PR and marketing teams to coders, restaurateurs, and even the Boy Scouts of America, a diverse range of groups now utilize the principles outlined in the manifesto, and its influence continues to grow.

History of Agile Manifesto

The Agile Manifesto was created in February 2001 by 17 software development experts who came together to discuss and address the inefficiencies and shortcomings of traditional software development methodologies. The group aimed to create a new approach that was more flexible, customer-focused, and centered on delivering quality software.

Over the course of a four-day retreat in Snowbird, Utah, the group created the Agile Manifesto, which outlines four core values – individuals and interactions over processes and tools, working software over comprehensive documentation, customer collaboration over contract negotiation, and responding to change over following a plan.

In addition to the values, the manifesto also outlines 12 principles, including the importance of delivering working software frequently, welcoming changes even in the late stages of development, and empowering individuals and teams.

Since its creation, the Agile Manifesto has had a significant impact on the software development industry and has since been adopted by organizations and industries beyond software development. Today, the Agile methodology continues to evolve and is widely used as a flexible and adaptive approach to delivering quality solutions.

Four Core Values of Agile Software Development

Below are the 4 core values of Agile software development as outlined in the “Manifesto for Agile Software Development,”

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan.

These values emphasize the importance of people and their interactions, delivering functional software, collaboration with customers, and being adaptable to change.

Twelve Principle of Agile Software Development

Below are the 12 core principles of Agile software development as outlined in the “Manifesto for Agile Software Development,”

Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.

Deliver working software frequently, with a preference to the shorter timescale.

Business people and developers must work together daily throughout the project.

Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.

The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.

Working software is the primary measure of progress.

Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely.

Continuous attention to technical excellence and good design enhances agility.

Simplicity–the art of maximizing the amount of work not done–is essential.

The best architectures, requirements, and designs emerge from self-organizing and cross-functional teams.

At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behaviour accordingly.

Is Agile Manifesto Still Relevant?

The relevance of Agile practices is a topic of discussion 21 years after the introduction of the Manifesto for Agile Development. The manifesto has influenced frameworks such as Scrum, DevOps, and Kanban with its values and principles centred around flexibility and customer collaboration. To teams practicing Agile, staying adaptable is of utmost importance.

The Answer

These principles promote collaboration, flexibility, and customer satisfaction, as well as prioritize delivering working software and continuously improving the development process.

The Agile Manifesto remains relevant today due to its adaptable and flexible nature. It represents a philosophy and sets out principles and values rather than specific processes. Many developers work with an Agile mentality without realizing it, as the manifesto formalizes the approach of successful teams.

The challenge with the manifesto today lies in its proper application, as some teams describe themselves as Agile without truly understanding or following the underlying principles. This can lead to misuse, with the manifesto being used as an excuse to abandon traditional development processes and neglect rigor.

However, when applied correctly, the manifesto can be a valuable tool for developers, teams, and organizations. Its principles and values continue to be just as relevant today as when it was written.

Group Behaviour: Meaning And Characters

There are several causes and methods through which authoritative bodies together into groups. In certain cases, working in tandem with other individuals is more effective than working individually. As soon as we feel a part of almost anything, we automatically perform ourselves in one group and everyone else in another

What does Group Behaviour Define?

Group activity or personal performance when engaging in a group. This is especially true of activities that deviate from the norm when people are not present in a social situation and are influenced by the group. Workgroups initiated by the corporate and given certain duties and responsibilities are called “Formal Groups.” Organizationally idealized influence is the standard in such settings. Friendship and shared pursuits are the bonds that hold together the members of informal networks. A friendship group is a collection of people who have come together because they have a similar interest or a personality trait.

Aspects of Groups Behaviour

Human adjustment refers to the level toward which group members conform to established standards. Whether norms are central or incidental determines how an individual’s adaptation affects the community. Critical norms specify actions that must be upheld at any cost to keep one’s place in the group

Standards of Conduct

Objectives and Targets

Individuals within the group share similar beliefs, values, or attitudes resulting in a unified mission or purpose. The group may then develop clear goals or a specific agenda

Social Rules

All group members adhere to the same code of conduct, and each group member is measured against these standards. Values and norms may be formal, such as a set of regulations, or informal, such as a set of guidelines. However, everyone on the team knows exactly what is always required of them.

Mutual Understanding

How well a group can recover from failures. If there is more solidarity inside the group, it will be easier to regulate behavior and create standards of conduct.

Organized Structure

Power and rank are contexts specific to every society, and this might take a hierarchical form, or it could be more open and participatory. The leader-follower relationship also has distinct characteristics.

What Psychology Claims About Behaviour? Collaborative Work in Group

The term Collaborative Work describes the efforts of a group of people who combine their resources to achieve a common goal. Groups acting this way tend to be effective because they understand the need for fortunate aid in completing their mission. People who band together to accomplish a similar goal usually have some common ground regarding shared values, goals, and emotions.

Volunteering in a Presentation

Individuals engaging in collective behavior also participate in protests and marches. Here, people gather to show support for or opposition to an issue. As an illustration of a protest in the contemporary day, we might look at the riots that findings state the assassination of George Floyd. Like the Women’s March that sprung up when Trump was sworn in as president.

Revealing National Pride

National pride may be seen in the actions of groups that have coalesced around a common sentiment of patriotism. Those who have assembled for this reason tend to act with enthusiasm and dedication. Patriotic groups have the potential to do good, but they also risk harming others.

Watching the Action

The term “watcher group behavior” describes a group of individuals coming together with the sole intention of watching a contest. Entertainment options might range from live performances to movie screenings or sporting events.

The Perspectives of a Focus Group

It includes

Worked Effectively

People’s beliefs, attitudes, and actions tend to reflect those of the group when we are everything together. As people are susceptible to being persuaded by their peers, groups have considerable influence over them, whether because of normative or informative social influence. Mob mentality is another example of the phenomenon of group conformity. The term “mob mentality” describes a phenomenon in which group members alter their views to conform to what they consider to be the group’s consensus. Because groups tend to make more extreme choices than individuals, they are more likely to take extreme action in group settings. Even more, collectivism may stifle creative debate. This failure to consider other viewpoints increases the likelihood of making a poor collective choice.

Group Collective Oscillation

Intergroup conflict is another social phenomenon that often arises in team situations. After hearing opposing points of view, group members may become more firmly committed to their initial position, a phenomenon known as “group polarisation.” In that instance, if most of a group supports a certain perspective at the outset, that view will likely get even more support after being debated. The converse is also true: if the group is already hostile to a perspective, then discussing it together will likely solidify that resistance. The polarization of groups may explain many collective actions that counter individual norms. At political conventions, it is common to see people who, when not in a group, would not support the party program voting for it.


The business’s success is directly tied to the team’s teamwork and unity. Therefore, dedication, communication, and cohesiveness determine the efficacy of collective choices. Successful businesses are led by leaders who understand the importance of teamwork and the value of each team member’s contribution. Individual growth, completing a task, and keeping the team together are the three pillars of effective team development. Having transparent lines of communication between management and staff is key to creating a team atmosphere where everyone’s skills and contributions are valued.

How To Create A Group On Clubhouse

Clubhouse is an exclusive audio chat app that works on an invite basis. Once you are invited to Clubhouse, you can join various groups and rooms based on your interests. This allows you to converse with like-minded individuals interested in the same topics as you from around the world.

Clubhouse also allows you to create groups of individuals based on various factors. This gives you the ability to create private groups on different topics with your friends and family. You can then easily connect on Clubhouse using the group you have created. Let’s take a look at how you can create groups within Clubhouse.

Related: How To Block and Report Someone on Clubhouse


Clubhouse is currently still scaling for the numerous users joining the platform daily. Additionally, to moderate users and groups to a certain extent, the groups feature in Clubhouse is still in its early beta stages. Due to this, the devs are only accepting manual requests to create a group.

Moreover, you have to have hosted a minimum of 3 successful group sessions within Clubhouse to be eligible to submit a group creation request. If you meet these criteria, then you can submit a request to create a new group in Clubhouse using the guide below.    

Related: Can You Chat on Clubhouse? Everything You Need To Know

How to start a group on Clubhouse

Open the Clubhouse app and tap on your profile picture in the top right corner. 

Now tap on the ‘Gear’ icon to access ‘Settings’. 

Tap on ‘FAQ/Contact Us’. 

Now tap on the link named ‘How can I start a club’. 

Read through the terms and rules of creating a club. 

Once done, tap on the link ‘here’ at the bottom.

Now enter all the details for your group as asked. Be careful here and make your case about why the support team should allow you to create a group. Be sure to provide details regarding how your group would really be a good addition to the app. Or how it will help you and your peers. When done, submit the form. 

And that’s it! You now simply need to wait for a reply from the moderation team and hopefully, your request for a new group will be approved by them. 

Clubhouse group members

There are three main statuses for each group member in Clubhouse. Let’s take a look at them. 

Founder/Admin: The person submitting the request to create a group will be considered the admin/founder of the group. They will have full access to all the group settings including moderation of members. 

Member role: Members’ roles can be assigned to selected individuals within your group. These individuals will be able to submit requests for adding new followers to the group. Members will also be able to view and host private rooms within a certain group. 

Follower role: Followers will be able to view and join public rooms hosted by your group. They won’t be able to host their own private rooms nor will they be able to view or join private rooms within your group. 

Related: How To Make Group Audio Calls on Clubhouse

Uses of groups in Clubhouse

Groups are a great way of building and moderating your own community within Clubhouse. Once you have created a group, you can host public and private rooms on different topics within your groups. This allows for numerous possibilities and uses, the most popular of which have been mentioned below. 

Create a Family/Friends group

Using a Clubhouse group, you and your family members can connect whenever you like. Not only this, moms and aunts can have their own private rooms and so can the kids. The founder can easily manage and moderate these rooms on the fly creating the perfect closed virtual environment for you and your family members to connect remotely. 

Create an interest-based group

You can create a group for a specific niche or topic where like-minded individuals can converse with each other. You can then host multiple private or public rooms catering to different users like beginners or pros on certain topics.

You can even assign member roles to active members that fit the bill so that they can host their own specific rooms for conversations on certain aspects of the niche chosen by you. 

The possibilities with Clubhouse groups are endless, and if you are looking to create your own virtual community, then this might be the next best option for you. 


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