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1. Kindly brief us about the company, its specialization, and the services that your company offers.

We are an AI startup working in the audio-video analytics domain. We are not just targeting the images and videos but also the audio coming from CCTV cameras. That’s where we are a company that utilizes all this data with different kinds of analytics on those videos. Broadly in business terms, we have divided it into security, safety, and analytics. And analytics can further be divided into the manufacturing and retail sectors. This is where different use cases can be used. Mostly we work with the government, retail, and manufacturing sectors.

2. With what mission and objectives, was the company set up? In short, tell us about your journey since the inception of the company?

India is the second-largest data producer in the world in terms of both production and consumption. The videos and images generated make for the second-largest dataset. That’s when Staqu’s ideation phase began. Our idea was to target the video and audio data coming through different resources and utilize it for analyzing different kinds of analytics. This was how Staqu’s journey began. This explanation is for the tech side.

If we talk about the problem statement, we started with solving security and safety in the initial days when we started working with the police forces to start facial recognition. Currently, we are providing 9 states with our facial recognition technology which is running on 25 lakh+ criminal records. The number now stands at 30-35 lakhs, where our FR is utilized to identify criminals and terrorists. This is how we started and expanded our business for other analytics functions. For example, our video analytics technology offers violence detection, crowd analytics, and intrusion detection on the security side. In 2023, we started the safety part, which means identifying different kinds of safety protocols, for instance, automatic hygiene/cleaning detection on the camera, fire detection, etc., for safety analytics. I

Within a short period, we began to see increasing acceptance for our product offerings. We then started using these particular use cases for different retail businesses like food tech companies and the infrastructure sector, where it is deployed for hygiene monitoring and efficiency. At manufacturing sites, the technology identifies if individuals are wearing protective gear and optimize business processes. But our video analytics isn’t just for safety and security purposes. For instance, in retail, the technology identifies footfalls, detects gender, conducts a heatmap analysis, and more, providing an enhanced and personalized customer experience. And all this happens within the existing cameras because our tech can be integrated seamlessly into the standard CCTV cameras.

3. Mention some of the awards, achievements, recognitions, and clients’ feedback that you feel are notable and valuable for the company.

The most valuable award we bagged was the NATIONAL STARTUP AWARD from the Government of India for our work in the security domain. With that, we have identified so far 20k criminals and 8 terrorist modules that were busted. This is the kind of impact we are creating. We have also been felicitated with multiple other awards. For example, we won the Emerge 50 award from NASSCOM, and we were on the Top 10 list. We also won the Tie Lumis award and the Tech Rocketship Award from the United Kingdom. Further, we won three consecutive awards for the UP Police and Punjab Police, and the FICCI Smart Policing Award for our product JARVIS.

4. Brief us about the proactive Founder/CEO of the company and his/her contributions to the company and the industry.

There are three founders – Atul Rai, Anurag Saini, and Pankaj Sharma. Atul works more on the AI side. He is a University of Manchester graduate and has authored 12 research papers, and has won two patents. Further, he has worked with the University of Szeged, Hungary, and the Graphene lab in the UK, which won a Nobel Prize in 2010. Anurag works in the hardware, which involves optimization of different AI models on the local hardware. He has worked with notable companies like Qualcomm before co-founding Staqu. The third co-founder is Pankaj and he has expertise in backend technologies. He has authored two research papers and is adept at cloud technologies. All team members have a tech background and yet are diverse.

5. Tell us how your company is contributing to the IoT/AI/Big Data Analytics/Robotics/Self-Driving Vehicles/Cloud Computing industry of the nation and how the company is benefiting the clients.

We work in the AI domain. We utilize the data from the CCTV cameras to analyze different kinds of activities done by people. Our cameras monitor everything, and the need for manpower is minimized.

We use the camera more like an additional device. It is a tool that helps our AI-enabled video analytics tech play its role. For instance, in the infrastructure segment, you can know where the cleaning is happening or fire/violence detection, etc. Currently, these are monitored by someone watching the cameras 24×7. However, with Staqu’s technologies, these functions are automated. We have our proprietary technology JARVIS integrated into the cameras to monitor and identify any untoward incident.

In the same way in retail, we conduct footfall analytics, demography analysis, heatmapping, and customer journey tracking to enable retailers to make informed decisions and provide an enhanced customer experience while minimizing costs and increasing revenue.  In the Government sector, we use our tech for safety and smart city projects where we do on-prem and cloud-based monitoring intrusion detection, and criminal identification. We have 85+ analytics streams. In terms of audio analytics, we are doing gunshot detection and voice/noise detection. For instance, someone screaming near the camera can be identified easily. We have published research papers on these technologies, and with the best research published in audio analytics. We have done 25+ research papers and 2 patents in AI. Some of the papers are better than the state-of-the-art algorithms like speaker identification. We have an accuracy of 97.5%. Our AI’s accuracy is monitored against the standard benchmarks on voxceleb data by vgg group oxford — which is one of the largest databases in terms of speaker identification. We have AI capabilities with all published papers, which proves the credibility of our technology.

6. Kindly share your point of view on the current scenario of Big Data Analytics and its future.

Big data is a broad term. If we talk about data, it largely consists of images and videos. If we forget about CCTV and just take Instagram and TikTok as sources, we find a huge stack of uploaded videos. In video data, we need humans to make inferences from the data. Without that, you cannot identify what is happening. So, that means in the future, whether it is Netflix, Facebook, or Instagram, they are driven by video and images, and that is the Big Data management we are talking about. Our take is that in the future, most people will be inclined towards AI and audio-based analytics, which are more powerful.

The previous decade was more dedicated to textual analysis, which you say is Natural Language Processing, but the future will be more on computer vision and audio analytics, where AR/VR will come into the picture. AI will be used in other kinds of tech where the videos are displayed on movies, TV, etc. You might be doing some speech-to-text translation in the audio form, and in the video, you might simply be identifying the scene. Around 70-80% of the content is floating on the internet. That is how the future will look in terms of the Big Data aspect.

7. Kindly mention some of the major challenges the company has faced till now.

When we commenced business in 2024, the 2024-2024 period was when AI was a fairly new concept in India. We wanted the business to not just generate revenue but to add some value to the customers. However, during the initial days, we faced multiple challenges. Being one of the first movers, it wasn’t easy to sell our offerings.  For example, when we went to Punjab, the police were quite skeptical when it came to facial recognition, and it was not an easy task. Gradually, we broke the barriers, and with increasing internet penetration and smartphone usage, people are aware of how beneficial AI-led technologies can be.  Today, we are the leader in this space in India and have even won a National Startup Award. While there were challenges along the way, the journey has been incredible and worth it.

8. What is your biggest USP that differentiates the company from competitors?

Among most of the companies which are working in this ecosystem of video analytics, we are the only one in this country doing audio-video analytics on the CCTV camera feeds. Second, we are the only company providing VMS (Video Management System) along with analytics, which is not there with most of the companies unless they are the big companies. Whatever the big companies were doing in terms of their VMS, they need local hardware.

However, in our case, we require a camera and internet connection. Another very important feature is that we do not need a static IP address or dedicated connection on the internet site. Our technology needs regular broadband, and you’re all set. And since we also have our own streaming agent, it can be done anywhere inside the store itself. No hardware is involved in our case. You have a camera, and if you want to start it today, you can, and your turnaround time will be minimal. Within 15 minutes, your camera can be onboarded – one of the shortest minimum TATs for any company dealing with video analytics. Most large companies take 1-2 months since they need to deploy the hardware and integrate it into the system. Besides this, we are the only company offering 85+ analytics features and work with customers across multiple domains.

On one side, we work with the government and related entities like Punjab Police, Haryana Police, etc., and on the other, we work with F&B brands like Rebel Foods and lifestyle brands like Raymonds, etc. We also work with GMR and the Election Commission. We have diverse customers and have diversified the analytics for them. Furthermore, we have written 25 research papers and own 2 patents for our technologies.

9. What are the most important trends that you see emerging across the globe? 10. Please brief us about the products/services/solutions you provide to your customers and how they get value out of it.

As an AI company, our flagship product is JARVIS — our audio-video analytics technology. It is a platform where you can integrate data from audio and video streams. Let’s say you have a camera that you plug into the internet. You will get an IP address from it, and then you can deploy JARVIS. Whatever you want to analyze, whether it is audio like someone calling for help or talking/threatening another individual, JARVIS will be able to identify it. Even regional languages like Tamil, Telugu, etc., can be identified. With the video aspect, things like facial recognition, violence detection, hygiene detection, number plate recognition, etc., are some of the analytics features JARVIS offers.

We have a SaaS model for delivering technology. You integrate into our platform and pay every month or on a per camera basis. We currently have over 100 customers across 9 states, covering 3/4th of the Indian population. We are using JARVIS to make Indian cities smarter and safer and allow businesses to grow. In terms of clients, we work with some marquee companies like JK Cement, Piramal Glass, GMR, and Borosil.

You're reading Exclusive Interview With Atul Rai, Co

Exclusive Interview With Amit Sinha, Co

1. Kindly brief us about the company, its specialization, and the services that your company offers.

Unnati is integrating technology into the agriculture sector with a vision to empower farmers with a platform that goes beyond input purchases and output linkages to also connect them with credit services and offer farm and crop knowledge along with predictive diagnostic tools.

Agri input retailers/small traders play a central role in the agricultural value chain by helping farmers with products and services needed to grow their crops and business. These include seeds, pesticides, fertilizers, herbicides, nutrients, equipment, and technology. The Unnati team’s technological expertise and business intelligence platform act as a one-stop solution for retailers/small traders, which helps them streamline business processes and provides better payment methods and supply chain management of inputs per the understanding of demand.

Creating a ‘tech backbone’ for its stakeholders, Unnati converges the end-to-end process – from pre-harvest guidelines to post-harvest services and even provisioning credit to farmers – to a single platform. Our value proposition lies in providing a platform that includes agri-inputs, farmer output, and credit lines. We also extended services like an AI platform that focuses on information on agronomy and a knowledge platform that is a knowledge bank for crops and products offered. Our overarching goal is to improve and uplift the lives and livelihoods of farmers throughout the country.

2. Mention some of the awards, achievements, recognitions, and clients’ feedback that you feel are notable and valuable for the company.

Unnati has registered a 3x growth in revenue year-on-year, alongside a 4x GMV growth. Additionally, we now have a 46K+ eStore network which has witnessed a 3.5x growth from last year. Today, we have over 9 lakh farmers registered on our platform and have geographically expanded to 7+ states and 150+ districts.

3. Kindly mention some of the major challenges the company has faced till now.

Some key challenges we have faced are streamlining supply chain issues and infusing technology into Agri stakeholders’ day-to-day operations.

4. How do you plan to revolutionize the Indian/US market, and what are your plans to tap the market?

We want to build on our existing ecosystem with new technologies like drone-based services. We are also looking to expand our geographical footprint, making the foray into rural regions, to reach more farmers and elevate their livelihoods.

5. How do you see the company and the industry in the future ahead?

Tech integration and digital solutions are assisting farmers and other stakeholders in the agriculture industry increase efficiencies when it comes to managing operations and market linkages. New-age, tech-led players are empowering farmers with the knowledge required to solve soil issues to supply chain gaps. By introducing better irrigation practices and reducing wastage, such platforms can help farmers unlock better yields and income. 

Innovative solutions have brought information to the palm of their hands, and farmers can now use their smartphones to get accurate information on knowledge around crop monitoring, climate resilience, and price control. Tools like computer vision and deep learning can further help them stay abreast with soil and crop health, best practices for cultivation, genetic engineering of seeds, and much more. We offer simple, user-friendly digital solutions that help farmers make climate-smart agricultural decisions. This goes a long way in ensuring that environmental impacts on crop yields are reduced.

6. What is your Leadership Mantra?

It’s simple. Connect with others with empathy and lead with compassion.

7. What are some of the challenges faced by the industry today?

Despite the significant evolution of the agriculture sector, certain challenges continue to hinder its optimal growth. One of these key roadblocks is the informal and unorganized nature of the sector. For instance, farmers continue to face hassles in input purchase, credit access, output linkages, and acquiring adequate knowledge about their industry.

Another reason for existing challenges is that the industry, in general, was one of the last ones to embrace tech disruption. As such, farmers do not have access to technologies that can assist them with forecasting unpredictable weather changes and aligning their growing activity accordingly. Fortunately, the sector is now leveraging innovation and deploying the best practices to address and overturn these challenges, once and for all.

Exclusive Interview With Alexander Mamasidikov, Co

Spearheading the Digital Transformation of Payments Through Blockchain Technology

MinePlex is a cross-functional mobile platform that offers payment solutions that allow people to conduct their financial operations with our own PLEX tokens in a simple and accessible manner. We have created an ecosystem of products built upon our own blockchain, with four main solutions at its core. MinePlex.Money is an electronic payment system that works similarly to a usual electronic wallet. It will allow users to make transfers and pay for purchases and can be used to acquire all kinds of goods and services. MinePlex.Payment is an acquiring platform that allows for transactions in major cryptocurrencies and our own PLEX tokens. All transfers can be done directly, without the need for conversions or the involvement of third parties. MinePlex.The marketplace is an online store that we are building together with a network of partners. The platform offers a wide assortment of goods, from household appliances to high-tech gadgets.  

With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company?

At MinePlex we believe that cryptocurrencies are going to shape the global payments scene going forward. By now this industry has already proven that it is not going anywhere, as more and more countries are considering adopting crypto into their economies. Today we are actively developing our ecosystem of products, thanks to which users are able to open multi-currency bank accounts, make transactions using various currencies, order delivery of physical and digital MinePlex cards, and much more.  

Tell us a bit more about your own personal journey in the industry and the contributions you make to the company.

Two years ago, together with several partners, I began the process of establishing MinePlex, a mobile digital bank that is meant to allow its users to use crypto and fiat assets alike to conduct payments, banking operations, etc. My previous experience with digital banking, e-commerce, and business management, in general, helps me in defining the company’s long-term goals and guiding our team towards accomplishing them. It is our core ideology that, by combining the positive features of traditional banking and blockchain, MinePlex can help people make crypto an integral part of their lives.  

How is MinePlex helping customers achieve their desired goals through the adoption of the company’s technology innovations?

According to recent studies, the main reason that individuals and enterprises alike refuse to use or invest in a crypto is due to the general lack of knowledge about the technology and understanding of how the crypto market works. As for the enterprises, MinePlex provides them with the ability to accept crypto payments and use this new asset class as part of their infrastructure. This allows businesses to expand their active user audience by including people who favor crypto. At the same time, since it is our platform that handles all transaction-related matters, the client companies don’t need to restructure their whole business processes to accommodate crypto assets. They can just continue working almost exactly as they used to.  

What is unique about MinePlex that differentiates your company from competitors in the industry?

The thing that sets us apart is that our products answer a very real demand that exists in the payments field today. Not only do we offer faster, more efficient means of payment, but the most important thing about the MinePlex ecosystem is that our clients are fully able to manage their own funds. Fiat money is never truly in the hands of the people, as it is issued and controlled by governments worldwide. We have made it our task to enable people to manage their funds themselves, in any situation, from anywhere in the world. And at the same time, MinePlex is aimed at increasing financial literacy, because owning cryptocurrencies carries a sense of being 100% responsible for your own money. When we delegate the responsibility for our fiat funds to banks, it also means that we are delegating asset ownership. With crypto, the user takes complete responsibility for the assets under their ownership, and they have to be prepared for it.  

How do you see the company and the industry in the future ahead?

MinePlex defines its end goal as uniting crypto and traditional banking into one global financial system. To accomplish this, we constantly work on scaling our ecosystem and introducing new products and financial instruments. As the crypto industry continues to develop and gets progressively more accepted into modern society, we expect to see millions of crypto users across the world using their funds seamlessly to conduct all kinds of transactions. For businesses, our goal is to eventually connect to thousands of stores worldwide and have them be part of our global partner network. Our team is constantly looking into new opportunities to consult companies on crypto adoption and empower them through our services.

Exclusive Interview With Prashant Borde, Co

Prashant Borde, a second-time entrepreneur, is the Co-founder of Recko to solve finance teams’ problems using deep tech. Before Recko, he co-founded Cubeit (acquired by Myntra) — a tech startup focused on distributed computing and machine learning on large-scale distributed systems, and spent much time writing Computer Vision and Image Processing programs.  Prashant holds a Bachelor’s in Technology, Electric Engineering, and Computer Science from IIT, Gandhinagar. He also holds an Entrepreneurial certification from Stanford University and has been part of several research projects, one of which is Computer Science for Caltech specializing in Community Seismic Network.  Prashant is an avid cricket fan and follows it religiously.  

Kindly brief us about the company, its specialization, and the services that your company offers.

Recko is a finance operations platform for fast-growing internet companies. It provides a comprehensive and robust technology stack to manage financial data and enable financial workflows such as reconciliation, commission calculation, payout creation, and reporting for businesses to track, manage and account money end to end. The company was set up in 2023 by Saurya Prakash Sinha and myself. At present, we are a team of 100 with stellar experiences across e-commerce and fintech companies such as Flipkart, Amazon, Nutanix, PhonePe, Ola Money, and Razorpay.  

At present, Recko offers two products:

Reconciliation: Our Reconciliation product is used by finance teams to monitor and track the money coming from all the channels like payment gateways, aggregators, offline stores, and going out to marketplace sellers, and delivery partners. The whole process of reconciliation is generally done once in 35-40 days due to the effort involved, but with Recko as a financial system, our customers can do this daily. Commission Calculation: Our Commission calculation module allows users to keep a check on the charges applied by their payment partners, marketplaces, acquirers, logistic partners, etc. It is built to handle usage, target, transaction, and tiered fee structures. We will be releasing Ledgers and Payouts soon. This gives an edge for businesses to maintain their entire financial infrastructure on Recko.  

With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company?        

While the process is simple and smooth for the customers, we noticed that the merchants faced certain issues when it comes to reconciling these payments due to outdated tools and practices. The amount of data that is generated in the last two years is more than the data generated in the last 100 years collectively. This data resides in data warehouses, data lakes, and is siloed. Especially from a finance point of view, the amount of data that the finance team has to analyze to understand the money that is flowing through their systems has skyrocketed. Traditional tools like MS Excel cannot scale to the demands of today’s finance function. To compete fiercely, businesses are looking into the data to ensure business integrity, financial controls and identify growth avenues and increase margins. Data-driven software companies are providing cleaner, usable data to make financial operations within a business better and forward-looking. That got us thinking, what if there is a tool that enabled internet businesses to reconcile easily and thereby helped them make informed financial decisions. As the business needs and consumer behavior evolve, their finance teams need to transform as well. Saurya and I identified this problem in the companies we worked at. We saw a huge uncharted business opportunity here. Having closely worked with the finance teams, ourselves, we understood how a product such as Recko would empower its users in terms of financial decisions. We aimed to automate and Fastrack this process. Today, Recko enables businesses to monitor large volumes of transactional data without writing a single line of code. It ensures that the money flow between the beneficiaries is in correlation with what needs to be paid out. Recko’s global financial operations platform is currently used by technology companies in three regions – Europe, India, and Southeast Asia with customers across multiple industries like e-commerce, food tech, fintech, neo-banks, gaming, etc. We work with companies like Deliveroo, eCommerce, Grofers, Meesho, Dunzo, Pharmeasy, Curefit, Udaan, MPL, Khatabook, and so on.  

Tell us how your company is contributing to the AI/Big Data/ Analytics industry of the nation and how the company is benefiting the clients.    

Right now, we leverage concepts in Big Data, Analytics, and AI. We went through a unique challenge of dealing with scale early in our journey. In response, we put a lot of effort into understanding and building modern concepts in Big Data and Analytics. We have built a data platform that supports precision at scale, high consistency, and iterative data transformation and analytics. Our platform supports critical functionalities like retrospective changes with audit trail, time travel at scale, and so on.  

How does Recko’s financial operations platform empower finance teams?

Finance teams often spend a lot of time normalizing the data. This is because they receive data from multiple sources such as settlement files, order management systems, banks, etc. Each of the files has a different format, but at the end of the day, they need to be cross-checked to ensure that the information available across all these files is in tandem with one another. The finance team’s responsibility includes transforming these data and then reconciling them. More data processing is required when working with different finance tools used for accounting, tax, payouts, etc. One can only imagine how difficult things would turn out to be when the volume increases. Sometimes the traditional on-premise tools such as excel freeze, running into resource crunch due to a combination of complex logic and volume. There is a high scalability issue. It has integrity checks, sometimes lacks version control, and the ability to correct historical mistakes. Recko smartly identifies the data that is fed into the system with the help of pre-defined rules and reconciles at a transactional level. It provides a comprehensive and robust technology stack to manage financial data and enable financial workflows such as reconciliation, commission calculation, payout creation, and reporting for businesses to track, manage and account money end to end.  

Kindly mention some of the major challenges the company has faced till now.

One of the unique challenges we had was supporting scale at the very start of our journey. We needed to focus on accuracy as well. That helped us to gain the trust of the finance teams and gave us the confidence to march further. We had to let go of the typical thinking that you find in startup product development code first. After our first release, we understood that this is not the way to move forward. Unlearning this has been a great challenge as we started scaling. We moved to a customer-first approach and started planning the roadmap and how the features that we build now will scale in the future.  

What is your biggest USP that differentiates the company from competitors?

“Finance Operations Platform built for the Internet ecosystem which ensures 100% accuracy, scales seamlessly and manages complexity effortlessly.” The Recko Financial Operations Platform empowers finance teams in fast-growing internet businesses with a comprehensive and robust technology stack to build and embed innovative financial workflows such as reconciliation, commission calculation, payment orchestration, and reporting. This allows businesses to accelerate growth, collaboration, and track and manage money end to end. Recko ensures that every dollar, euro, or pound that the company moves is accounted for and the financial needs of the ever-evolving business are taken care of  

Brief us about the products/services/solutions you provide to your customers and how do they get value out of it

At present, Recko offers two products – Reconciliation and Commission calculation. We will be releasing Ledgers and Payouts soon. This gives an edge for businesses to maintain their entire financial infrastructure on Recko.  

Reconciliation

Our Reconciliation product is used by finance teams to monitor and track the money coming from all the channels like payment gateways, aggregators, offline stores, going out to marketplace sellers and delivery partners. The whole process of reconciliation is generally done once in 35-40 days due to the effort involved but with Recko as a financial system, our customers can do this daily. This has enabled the finance teams to identify the gaps and plug them right away rather than waiting for it to accumulate over a period of time. Our customers have recovered large sums from partners and prevented doubled payouts. They can reconcile their Nodal/Escrow accounts easily. Some of our customers who integrated Recko early into their finance systems drastically reduced the due diligence time during fundraising and got access to funds faster.  

Commission Calculation

Recko maintains all the commercial terms and the agreed payment cycles in its system. This eliminates human errors or guesswork. Our Commission calculation module allows users to keep a check on the charges applied by their payment partners, marketplaces, acquirers, logistic partners, etc. It is built to handle usage, target, transaction, and tiered fee structures. Our customers have recovered incorrectly charged commissions from their business partners, payment gateways and closely watch transaction ageing to ensure they don’t go short of working capital.  

What’s your growth plans for the next 12 months?

Our immediate plan is to add more products like payouts calculations and ledger to our existing suite. The payouts calculation module will help startups and growth-stage companies have payouts set up without investing any time or precious engineering bandwidth in development. The ledger module will be a single source of truth for your financial data. We are also constantly adding new features to your reconciliation and commission calculation module to solve complex use cases. Our long-term goal is to provide enough insights that enable businesses to make financial decisions in real-time.   About Recko: Prashant Borde, Co-founder & CTO, Recko.io Prashant is also a second-time entrepreneur and co-founded Recko to solve finance teams’ problems using deep tech. Before Recko, he co-founded Cubeit (acquired by Myntra) – a tech startup focused on distributed computing and machine learning – on large-scale distributed systems and spent much time writing Computer Vision and Image Processing programs. Prashant holds a Bachelor’s in Technology, Electric Engineering, and Computer Science from IIT, Gandhinagar. He also holds an Entrepreneurial certification from Stanford University and has been part of several research projects, one of which is Computer Science for Caltech specializing in Community Seismic Network. Prashant is an avid cricket fan and follows it religiously.   Saurya Prakash Sinha, Co-founder, chúng tôi Saurya Prakash Sinha is a second-time entrepreneur. He has designed and scaled teams that worked on MarketPlace, Order Management, Accounting, Supply Chain, Settlement, and Payments systems in Flipkart, Grofers, and PhonePe. He worked very closely with the finance team during this time. Saurya has also been the founder of Townrush which was acquired by Grofers.

Exclusive Interview With Karan Mehta, Co

Kissht is a financial technology platform that enables instant, seamless credit for consumers to make purchases at digital points of sales. The company offers a hassle-free experience of shopping online as well as offline Merchant stores by offering quick and easy EMI at Point of Sale. Analytics Insight has engaged in an exclusive interview with the CTO of Kissht, Karan Mehta.  

1.Kindly brief us about the company, its specialization, and the services that your company offers.

Kissht is a unique digitally-enabled platform with a vision to provide quick and hassle-free credit financing to its customers across India. We started our operations in 2024 and are currently headquartered in Mumbai, Maharashtra, India. The company was founded by two IIT graduates, Ranvir Singh  (Founder and MD, Kissht)  and Krishnan Vishwanathan (Founder and CEO, Kissht) who have previously worked as the financial services leader at McKinsey and Co in building risk and credit management solutions and credit growth strategies for all major public and private sector banks across India and South East Asia. Karan Mehta, CTO, Kissht, has almost a decade of tech-focused expertise. A seasoned entrepreneur and an accomplished mind in the field of all things tech, he has a profound knowledge of AI, ML, and deep tech, successfully leveraging them to substantially improve businesses across India’s fintech landscape. We provide access to flexible credit to a large segment of India’s young demographic who do not traditionally have access to it. Our products are 100% digital with zero paperwork and we offer instant credit check with loan disbursal in 5 minutes with zero human underwritings. We are engaged in the business of merchant acquisition/tie-ups, and the development of credit gateway technology. We assess the customer’s creditworthiness with the help of our proprietary software algorithm and credit marketplace platform for the provisioning of instant consumer loans. Our unique Kissht Score has led us to tap a relatively new market of customers that do not have a CIBIL score. Over just a few years, Kissht has taken both Purchase Financing Loans as well as Personal Loans in truly digital forms to every single nook and corner of India with a string of successful lending products. This includes the development of the hugely successful Cardless Credit product for Flipkart and the TripMoney product for MakeMyTrip. We also brought the concept of Buy-Now-Pay-Later to India in 2024 through our partnership with Caratlane. Our constant efforts to financially empower our customers has helped us establish our presence across various business segments like instant cash, personal loan, consumer durable loans, as well as online shopping across more than 300+ affiliated partners like Amazon, Flipkart, Caratlane, Make My Trip, Uber and many more.  

2. What mission and objectives were the company set up with? In short, tell us about your journey since the inception of the company?

We had set up Kissht with an intention to serve smaller ticket-sized loans to the credit-deprived segment in India, meaning the lower-income groups.  As a platform, we wanted to extend loans to these customers in a hassle-free, document less, dignified, and super quick manner. We have been successful in doing that to a great extent, received over 3 million loan applications, the majority from the underserved and unserved salaried and self-employed user segment, and successfully disbursed for over 2 million+ since our inception. We aim to radically change the end-to-end customer experience of a borrower for their personal and professional growth. This will help young Indians in being financially independent and literate, thus revolutionizing the way banking is done for today’s smartphone-wielding generation.  

3.Brief us about the proactive Founder/CEO of the company and his/her contributions towards the company and the industry.

Kissht is founded by Ranvir Singh, Founder, and Managing Director, along with Krishnan Vishwanathan, Founder, and CEO. Ranvir Singh graduated from IIT Bombay in 2001 and later joined MAQ software. After a brief stint, he pursued post-graduation from IIM Bangalore to further hone his expertise in management. He later joined McKinsey & Company as an Associate Partner in 2005. In a large financial services role, his job dealt with retail credit, collection, and analytics. It was here that his passion for working with data and information was ignited as he foresaw their powerful role in financial services. The role also allowed him to work with leading financial institutions, banks, and new-age companies all over Asia. In 2024 he saw the opportunity for a digital lending platform that would bring together banks and customers on a more accessible platform. At Kissht, Ranvir, along with the board members and CEO, sets the long-term strategic roadmap and defines priorities for the company to increase the shareholder value and stay ahead of the competitive landscape. An IIT Delhi graduate, Krishnan has worked in Bangalore, California, and Boston. With an interest in hardware engineering, Krishnan is a technophile with many patents to his name. After completing his MBA from Yale University in the US, he returned to India to join McKinsey & Company. Krishnan’s grounding in financial services comes from his experience at McKinsey where he served 40+ institutions, banks, NBFCs, life insurance companies in India and South East Asia, specializing in retail financial services. Krishnan moved out of McKinsey in 2013 and went on to start a consulting company with Ranvir Singh, later founding Kissht in 2024-16. Krishnan’s role at Kissht, along with the executive team includes taking key operational decisions to achieve the business objectives and continuously assess the adherence to the company’s vision and mission.  

4.What is your biggest USP that differentiates the company from competitors? 5.How do you plan to revolutionize the Indian market and what are your plans to tap the market?

Great innovations lead to revolutions.  We hope to revolutionize the Indian market by introducing some very innovative loan products such as Digital Group Loans and Omni Channel Buy Now Pay Later and few personalized credit-linked insurance products in the medium term. These products are expected to lead to a surge in the Kissht user base. We intend Kissht to be synonymous with easy access to credit as well as functionality across a large number of avenues for our customers to be able to make use of the credit that Kissht offers.  

6.How do you see the company and the industry in the future ahead?

The digital lending industry has gone through a formative period since the pandemic began. A dynamic shift can be witnessed in the requirement of real-time decision-making, digital KYC, and digital underwriting. Post-pandemic small businesses will need affordable loans to help them recover from the financial fallout of COVID-19. We are ready for the lending wave in terms of new applications as the economy looks to recover from the current global crisis. To summarize, the industry has the potential to make a difference in the country’s recovery and rebuilding of a robust economy.  

7.How has the adoption of digital lending in India evolved over the last few years?

  Kissht has made use of analytics for credit and fraud engines since its inception. Our credit and fraud engines have been trained on the 15mn+ signup users as well as the 2mn+ loan-taking customers. The power of machine learning and sharp analytics has allowed us to greatly reduce our rejection rate while increasing our portfolio’s credit quality. Our entire existence can be credited to the ability to correctly underwrite customers, whether or not they have a prior credit history. In the past couple of years, big data, analytics, and machine learning have been leveraged for more and more tasks in the Kissht ecosystem – right from customizing the communication channels to determining the ideal frequency for each customer, identifying the customers who will require payment reminders, and in devising smart customer support queues to detect and route queries to very different channels.  These digital tools have also helped us leverage repeat transactions by identifying highly targeted products for existing customers. By smartly positioning these products, we have been able to retain customer attention and interest in a diversified portfolio.  

9.The industry is seeing the rising importance of Big Data Analytics and AI. How do you see these emerging technologies impact the business sector?

Analytics and AI will significantly improve the experience and lower operational costs and credit risks. These will be the differentiating factors behind the success stories in this industry and will become table stakes for digital lending.  

10.What is your Leadership Mantra?

Exclusive Interview With Sonya Hooja, Coo And Co

In a country like India, despite the plethora of courses available, online and classroom, there is a dearth of the right talent. Graduating with a degree, will not ensure a good start to a career, as many of the students lack the very necessary skills which are beyond the scope of their curriculum. Imarticus, an ed-tech platform, with its hybrid model and diversified approach, helps thousands of students make a head start in their career journey. Analytics Insight has engaged in an exclusive interview with Sonya Hooja, COO and Co-Founder, of Imarticus Learning.  

1. Kindly brief us about the company, its specialization, USP, etc. Tell us about your journey since the inception of the company.

Imarticus was founded in the year 2012 to bridge the gap between academic knowledge and changing industry requirements. We completed 10 years in the industry this month and we can’t be prouder of the same. We offer a range of certification courses, pro-degrees, and postgraduate programs, in collaboration with reputed institutes like IITs, IIMs, and other business schools. We have always provided the hybrid option of learning, with simultaneous classroom and online delivery capabilities across India with dedicated centers located in Mumbai, Bangalore, Chennai, Pune, Hyderabad, Coimbatore, Jaipur, and Delhi. So far, we have successfully placed more than 56,000 students and have helped in career transitions for more than 45,000 students.  

2. Please brief us about the products/services/solutions you provide to your customers and how they get value out of it.

We are a tech-driven education institution and one of the pioneers of the hybrid learning model that builds robust, new-age programs internally and with some of the leading institutions. Our products range from assured placement programs for fresh graduates to re-skilling and upskilling programs for professionals with over 20 years of work experience. We focus on equipping learners with in-demand skills in any particular industry. At the same time, we analyze the skill gaps and build programs that incorporate these in-demand skills to benefit both the learners and solve industry problems.  

3. What does your technology and business roadmap look like for the rest of the year?

We have completed a decade this year and the Imarticus team is growing faster than ever. We’re actively expanding our business to tier II and tier III cities to offer upskilling opportunities in every remote corner of the country.  We will be partnering with leading institutions to create future-oriented programs. We’ve already started expanding globally. Our primary focus will be job guarantee programs because we are extremely confident in our career services. We’ve acquired a few companies and look forward to more acquisitions. All in all, we’re going after more success and bringing only the best programs for our learners.  

4. What is the edge your company has over other players in the industry?

Imarticus is one of the only Edtech companies that provides a holistic learning experience with a complete ecosystem of programs, resources, and technologies in an integrated approach. Imarticus Learning has successfully helped thousands of students to get into leading multinational companies, and start-ups, and has helped in the career transition of more than 45,000 students across the globe. We were one of the first institutions to adopt the hybrid model way before the pandemic. Our goal, from the beginning, has been to make education accessible and cater to industry demands. Our training hours are also more extensive compared to other programs in the market as we look at every program from an industry perspective. We want learners to get a job, that’s our primary goal. We are not just interested in the learning part of it but also do what we want with what we have learned. That’s what sets us apart and the outcomes are evident.  

5. What are your growth plans for the next 12 months?

In terms of revenue, we expect to grow 2.5X over the next year based on the strong Q4 2023-22. We are looking to increase our team size by 30% and use tech+ automation to increase our business portfolio on the team hiring side. We are also actively expanding our operations and penetrating new international markets like the Middle East, North Africa, Singapore, and the USA. Our products and services will be modified to suit these markets accordingly. Additionally, along with continued collaborations with the world’s renowned universities, we are also planning to acquire a few brands that we believe will add value to our organization and strengthen our efforts in the long run.  

6. Kindly share your point of view on the current scenario of Big Data Analytics and its future.

The pandemic has led to the rapid adoption of technologies and increased digitization. The way we look at data and consumers has seen a radical shift. This growth has been inevitable if we look at how technology has been growing, the pandemic has hastened the pace. Industries are increasingly dependent on data and analytics for various functions and automation seems to be the way forward. We’ve always had a tech-first approach due to improved accessibility and enhanced learning experiences and are ready to evolve and adapt as the industry evolves.  

7. How do you see the industry in the future ahead?

The industry is evolving due to digitization and the pandemic effect, in which hybrid learning has become a preferred choice to ensure uninterrupted learning. It gives the learners the benefit of flexibility through online learning and a chance to interact with peers and mentors through offline learning.  

8. Mention some of the awards, achievements, recognitions, and clients’ feedback that you feel are notable and valuable for the company.

Milestones Imarticus Learning achieved in 2023: • Acquired game-based learning platform StratOnboard • Pan-India expansion with the launch of new offline center branches in Patna & Kolkata Awards received by Imarticus Learning: • Best Education Brands 2023 by The Economic Times • Ed Tech X Indian Education Awards 2023 – Institute offering Best Certificate Courses – Analytics

In a country like India, despite the plethora of courses available, online and classroom, there is a dearth of the right talent. Graduating with a degree, will not ensure a good start to a career, as many of the students lack the very necessary skills which are beyond the scope of their curriculum. Imarticus, an ed-tech platform, with its hybrid model and diversified approach, helps thousands of students make a head start in their career journey. Analytics Insight has engaged in an exclusive interview with Sonya Hooja, COO and Co-Founder, of Imarticus Learning.Imarticus was founded in the year 2012 to bridge the gap between academic knowledge and changing industry requirements. We completed 10 years in the industry this month and we can’t be prouder of the same. We offer a range of certification courses, pro-degrees, and postgraduate programs, in collaboration with reputed institutes like IITs, IIMs, and other business schools. We have always provided the hybrid option of learning, with simultaneous classroom and online delivery capabilities across India with dedicated centers located in Mumbai, Bangalore, Chennai, Pune, Hyderabad, Coimbatore, Jaipur, and Delhi. So far, we have successfully placed more than 56,000 students and have helped in career transitions for more than 45,000 chúng tôi are a tech-driven education institution and one of the pioneers of the hybrid learning model that builds robust, new-age programs internally and with some of the leading institutions. Our products range from assured placement programs for fresh graduates to re-skilling and upskilling programs for professionals with over 20 years of work experience. We focus on equipping learners with in-demand skills in any particular industry. At the same time, we analyze the skill gaps and build programs that incorporate these in-demand skills to benefit both the learners and solve industry chúng tôi have completed a decade this year and the Imarticus team is growing faster than ever. We’re actively expanding our business to tier II and tier III cities to offer upskilling opportunities in every remote corner of the country. We will be partnering with leading institutions to create future-oriented programs. We’ve already started expanding globally. Our primary focus will be job guarantee programs because we are extremely confident in our career services. We’ve acquired a few companies and look forward to more acquisitions. All in all, we’re going after more success and bringing only the best programs for our learners.Imarticus is one of the only Edtech companies that provides a holistic learning experience with a complete ecosystem of programs, resources, and technologies in an integrated approach. Imarticus Learning has successfully helped thousands of students to get into leading multinational companies, and start-ups, and has helped in the career transition of more than 45,000 students across the globe. We were one of the first institutions to adopt the hybrid model way before the pandemic. Our goal, from the beginning, has been to make education accessible and cater to industry demands. Our training hours are also more extensive compared to other programs in the market as we look at every program from an industry perspective. We want learners to get a job, that’s our primary goal. We are not just interested in the learning part of it but also do what we want with what we have learned. That’s what sets us apart and the outcomes are chúng tôi terms of revenue, we expect to grow 2.5X over the next year based on the strong Q4 2023-22. We are looking to increase our team size by 30% and use tech+ automation to increase our business portfolio on the team hiring side. We are also actively expanding our operations and penetrating new international markets like the Middle East, North Africa, Singapore, and the USA. Our products and services will be modified to suit these markets accordingly. Additionally, along with continued collaborations with the world’s renowned universities, we are also planning to acquire a few brands that we believe will add value to our organization and strengthen our efforts in the long chúng tôi pandemic has led to the rapid adoption of technologies and increased digitization. The way we look at data and consumers has seen a radical shift. This growth has been inevitable if we look at how technology has been growing, the pandemic has hastened the pace. Industries are increasingly dependent on data and analytics for various functions and automation seems to be the way forward. We’ve always had a tech-first approach due to improved accessibility and enhanced learning experiences and are ready to evolve and adapt as the industry chúng tôi industry is evolving due to digitization and the pandemic effect, in which hybrid learning has become a preferred choice to ensure uninterrupted learning. It gives the learners the benefit of flexibility through online learning and a chance to interact with peers and mentors through offline learning.Milestones Imarticus Learning achieved in 2023: • Acquired game-based learning platform StratOnboard • Pan-India expansion with the launch of new offline center branches in Patna & Kolkata Awards received by Imarticus Learning: • Best Education Brands 2023 by The Economic Times • Ed Tech X Indian Education Awards 2023 – Institute offering Best Certificate Courses – Analytics • Education Innovation Conclave and Awards 2023 by Entrepreneur India – Best Hiring or Internship Solution

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