You are reading the article Digiday Reveals 56% Of Advertisers Paused Facebook Spend In July updated in December 2023 on the website Achiashop.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Digiday Reveals 56% Of Advertisers Paused Facebook Spend In July
All eyes are on Facebook’s Q2 earnings call this coming Wednesday, in no small part because 2023 has been a tough year for the platform.
Now, a small survey conducted by Digiday reveals their Q3 earnings will probably also be equally as important. 56% of media buyers surveyed confirm their clients paused their July spending in accordance with the Stop Hate for Profit movement.What is the Stop Hate for Profit Movement?
The movement for brands to boycott Facebook as a marketing platform was galvanized under the banner of #StopHateForProfit. The group is co-organized among several entities, including well-known social justice organizations.
Their ultimate goal has been to mobilize pressure on what are seen as lax content policies by Facebook, specifically as it pertains to things like political rhetoric, and racism.
The Stop Hate for Profit website contains an updated list of companies who have pulled spend, along with the steps it’s suggesting companies take.What Else Has Affected Facebook in 2023?
Continuing its rocky history of public perception, Facebook has dealt itself a few more blows this year.
The decision to not curb statements made by President Trump set off a firestorm both internally and externally. Employees within the organization were highly critical of the decision, with 400 staging a walk-out at one point.
Just last week, Facebook also settled for $650m in Illinois for using facial recognition software to tags users in photos. Illinois in a consent-required state for facial recognition software, and argued that consent wasn’t obtained by users.
After over a year of stressing that their Campaign Budget Optimization feature would be a requirement, they threw in the towel, and opted not to enforce it.Is the Ad Revenue Pause Tied to the Economy?
It’s been questionable how much spend pausing has to do with the current economic climate, versus a social statement.
However, a little less than half surveyed said their clients would spend more if Facebook’s reputation and values better-aligned with theirs.
When asked how long they expect the pause to last:
41% said spending will resume by end of July
26% said it won’t be until the end of Q3
17% said it won’t be until Facebook makes “meaningful changes”
While “meaningful changes” aren’t defined, buyers said giving them more control and removing hate speech are the two most important things they could do at this point.
Despite these sentiments, buyers are split on whether this boycott will actually accomplish anything
The Q2 earnings call this week will only cover the beginning of boycott discussion, which heated up in May and June.
The full effects of it on Facebook’s bottom line won’t be known until Q3 closes out, but all eyes are on Q2 results to be a leading indicator of what will be seen at that point.
You're reading Digiday Reveals 56% Of Advertisers Paused Facebook Spend In July
Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same.
Despite being managed within the same ad manager interface, the reality is that these two avenues are starting to have less in common.
On the surface, it’s usually a tale of “Instagram skews younger.” That’s certainly true, but it’s interesting (and important!) to note that there are also vastly different goals for users on these platforms.
In the past, Instagram was a placement box that was checked, and little further thought was given to it. The inventory was smaller, so fussing with it didn’t necessarily result in more value; it was just gravy if it worked.
Now? We are seeing vastly different performances in the two channels, not only in age but also in ad formats.
Let’s take a look at both what we know about the users in each platform, and then a case study of how we see these truths manifest.Age Distribution Between the Platforms
Now, these graphs look slightly different because one contains gender and one doesn’t. However, the takeaway here is very clear.
First, here is the user distribution by age for Instagram worldwide, as of October 19, 2023.
In other words, out of all their users, 71.2% are under the age of 34.
Now let’s look at Facebook. (These numbers vary a bit because they’re split by age.)
Even if we take the best case scenario of the male percentages, their distribution for the 34 and under set amounts to just 37.2%.
No doubt: the talk about Instagram largely being younger is true.Reasons for Usage Between the Two
Let’s go beyond that for a minute, since to many this seems like common knowledge. There are interesting differences in the motivations behind why users are on these platforms.
First, let’s stick with Instagram and look at the usage reasoning there:
As with many social networks, there’s a large friends/family component.
The part to pay attention to is after that:
47% follow for entertainment.
34% do it to follow brands and companies.
Juxtapose that with usage reasons for Facebook:
They really just want to keep up with friends and family, and maybe have some entertainment. They aren’t about your brand.How Does This Work Functionally in Ads?
This dynamic started to play out across accounts of all types last year.
There were general complaints of longer sales cycles, less user engagement, and generally lower ROAS for Facebook from marketers and brands.
There were two major additions to the Instagram platform that subsequently rolled out to Facebook:
The success of Story usage organically on Instagram is undeniable, and this chart only goes through last year at this time:
Stories were subsequently added to Facebook. Their belief in its growth on the Facebook side was so fierce, their app redesign put Stories as the first row in the experience.
While a formidable number, this is truly where the difference in why users are on the platforms seems to rear its head, and it combines with the lower distribution in the younger ages to make Facebook Stories a tougher ad landscape than the fertile ground we’re repeatedly finding in Instagram Stories.A Study in Demographics & Placements for Stories
We have seen the dynamic of Instagram Ads with age demographics play out fairly consistently over the past two years.
But starting last year, we started to see the shift into Stories become apparent. Not just from an inventory and adoption perspective on Instagram, but also in superior ad performance.
The pattern of Stories outperforming Feed has been noticeable on both small and large scale.
Here is an example from earlier in 2023. This spend took place over a couple of weeks, where we simply had Instagram Stories checked as ad placement.
We designated separate creative for it to maximize the screen experience, but deferred to Facebook on budget allocation:
This became a common occurrence, leading to the next steps on the path:
How much should we focus on a whole separate creative process for Instagram Stories? And then whether we should be allocating budget manually to get as much inventory as possible.
In some cases, we were finding that Stories performed well with the creative, but the budget allocation was scattershot.
Once we took control of assigning budget, we were able to maximize volume more and scale it efficiently:
The key to making this kind of results possible is understanding the two factors outlined at the start of this post:
It’s a different age skew.
They want something different from the platform.
Instagram users want and expect to hear from brands, combined with the desire to be entertained.
Story placements achieve these goals in spades.
The full-screen experience is immersive, and interactive elements like polls are there specifically to draw users in for engagement.Spending at Scale: What Facebook Story Ads Do
This obviously brings up the question of Facebook Story Ads.
Understandably, Facebook is focused on these being adopted as a large part of user interaction on the platform.
Unfortunately, getting traction on them has been more difficult.
In almost every case, we encounter low inventory, low engagement, and low (or no) conversion volume.
Your mileage may vary, but when compared to Instagram Story Ads, they aren’t in the same league.
We recently put this to the test in a large ad buy over the holidays. The buy was focused on app installs, specifically to try and conquest against a main competitor.
When the results were in, we rolled up Feed vs. Story performance, and the difference was marked.Spend allocation
Facebook Stories: $6,706
Instagram Stories: $145,367CPMs
Facebook Stories: $16.63
Instagram Stories: $12.70
And this was how cost per install shook out across the three:
Though a small part of the buy, Facebook Stories lagged far behind on installs while having the highest CPM.
Feeds were still fairly high on cost, though their volume was much greater, but at the end of the day, Instagram Story Ads continued to win.What Does This Mean for Advertisers?
No, the feed isn’t dead.
No, it doesn’t mean Facebook Story Ads will never work.
What it means is that user needs and expectations are different. It isn’t just about age groups and where they hang out, it’s also about meeting them at the intersection of their interest and engagement tendencies are.
Facebook is taking cues from Instagram and rolling them out as offerings, but do not expect the same adoption rate.
Just as we will see Instagram’s user base likely trickle into older demographics over time, expect the adoption curve to work the same way on new types of ad units and experiences.
The key will be when that shift happens. The data shows us right now, it’s not happening yet.
As marketers, our job is to watch these shifts happen, because they will be slow.
Story Ad success didn’t happen overnight, but the ones who watched it and saw it happening shifted and merged into that lane quickly.
The bulk of brands still don’t do justice to the ad unit and assume they don’t work. These are the golden times to capitalize on them as a brand because competition is far behind where you can be.
On the other hand, understand ad success on one platform doesn’t beget automatic success on the other. The time has come to treat these as the two different ad platforms they are.
Instagram is no longer just a checkbox within Facebook’s ad interface, and it shouldn’t be that way in your marketing plan, either.
YouTube: Video Paused. Continue Watching? [Best Solution]
’s Video paused prompt keeps pausing video playback for some
This guide tells you how
can counter the Video paused prompt with the
NonStop extension for
Explore our detailed Browsers section for more useful information on this topic.
Don’t hesitate to explore through other interesting articles on our thorough Web & Cloud hub.
Struggling with various browser issues? Try a better option: Opera One
You deserve a better browser! Over 300 million people use Opera One daily, a fully-fledged navigation experience coming with various built-in packages, enhanced resource consumption, and great design.
Here’s what Opera One can do:
Optimize resource usage: Opera One uses your Ram more efficiently than Brave
AI and User Friendly: New feature directly accessible from the sidebar
Gaming friendly: Opera GX is the first and best browser for gamers
⇒ Get Opera One
In 2023, Google updated YouTube with a new video prompt feature. That prompt states, Video paused. Continue watching? Wow, what a great feature – I think not!
The Video paused prompt pops up in a browser when a video has been left playing in an inactive page time for a certain time period. That prompt pauses videos left playing in background YouTube tabs.
However, the Video paused feature hasn’t gone down that well with YouTube users. Some of them want to leave their YouTube music video playlists playing in background tabs, and this prompt can be very annoying.
Furthermore, some YT users have also said on Google’s forum that the Video prompt frequency is increasing.
YouTube doesn’t include any built-in option to disable that prompt, so this guide will cover this topic for all browsers.
Enjoy high-quality video streaming with a dedicated browser
Get the best video experience with Opera GX. It’s a light browser with the capacity to broadcast multimedia content effortlessly. Its RAM and CPU limiters along with the adblocker and battery mode all contribute to peak performance when streaming.
With a free VPN feature to open geo-locked content and built-in streaming integrations, Opera GX helps you get the best out of your video content. It also has pre-configured user profiles, including one with an optimized setup for professional streamers.
Watch buffer-free videos and get an optimized setup for streaming!
Free Get Opera GXHow do I stop YouTube from pausing My continue watching? Add the YouTube NonStop extension to your browser
To make this process easy, make sure that the browser you’re trying to add the extension to is set as your default option. If you want to install the extension in a browser other than your default one, copy-paste the extension’s link presented here.Google Chrome Firefox Edge Opera
Opera is a customizable browser with lots of tools created to enhance your online experience, like the built-in ad-blocker and a player in your sidebar that lets you connect to your favorite music services in one place.
You can also add YouTube NonStop extension to Vivaldi in much the same way as in the case of Opera.
So, that’s how you can disable the silly Video prompt pausing YouTube playback. Then you can listen to your YouTube music playlists in background tabs without frequent video pausing.
Was this page helpful?
Start a conversation
The study, conducted by researchers at the University of Montana, used the Torrance Test of Creativity (TTCT), a commonly used test of creativity, to assess ChatGPT performance. They posed eight questions to ChatGPT and recorded its responses. They also collected responses from 24 U of Montana students and compared them to responses from 2,700 students across the country who took TTCT. All responses were graded by Academic Testing Services, which was unaware of the AI responses being graded.
The TTCT consists of two different assessments: a verbal assessment and a graphic assessment. Both measure divergent thinking, the thought process used to generate ideas. In the language assessment, the test taker provides pictures and/or verbal prompts and asks for written responses. For example, they might be shown a picture of an event and asked to speculate on the outcome. Or they might demonstrate a product and ask for ways to improve it. Their answers were used to assess three psychological traits:
Fluency: the number of related ideas
Originality: how unusual the idea is
Flexibility: A variety of different types of ideas
The graphic assessment requires the test taker to answer questions by drawing pictures. For example, they might be asked to complete a drawing.Study Result
The results of the study show that the creativity of the AI’s answers was comparable to that of the most creative human beings who took the test. In fact, the research team reports that ChatGPT outperformed most students across the country. The result of the study impressed several experts including Eric Guzik, an assistant prof. at the Univ. of Montana
In this study, ChatGPT hit the top percentile for both fluency and originality. For flexibility, its score dropped to the 97th percentile. According to Guzik, ChatGPT will likely be a driver of innovation in the near future.Gizchina News of the week
Join GizChina on TelegramImplications of this study for AI Can AI really beat humans?
While the new study above claims that ChatGPT is more creative than 99% of humans, there are reports that have a different idea. A report on Better Marketing claims that AI cannot beat its human rivals. It claims that while AI content can be good, it still lacks the creativity, nuance, and emotional intelligence that humans possess. The report says that AI writing tools can produce content quickly and accurately. However, they cannot match the depth and complex ways that humans can write.
Three experts from the Univ. of Michigan – Dearborn say that AI may be good but it will not replace humans. Prof. Hafiz Malik, Assoc. Prof. Samir Rawashdeh and Ast. Prof. Birhanu Eshete said that AI can do great things. However, it does not have the ability to beat humans or even replace humans.
Similarly, Paul Formosa, an expert in AI and the Philosophy of Tech claims that AI is already above the level of humans. However, humans remain relevant because they have to control AI.
So, there have been different expert opinions about whether or not AI can beat humans. However, the experts all agree on one thing, AI needs human direction to work properly.Conclusion
It’s been a busy week for the Facebook Ads platform.
The delayed date (originally intended for September) of the Apple iOS14 roll-out hit, causing all kind of trouble for media buyers.
In the midst of it, Facebook updated its Account Quality dashboard, which is tucked inside Business Manager. While the feature itself is not new, it appears Facebook is enhancing to integrate Page-side information along with an upgraded user interface.Account Quality Sections
The dashboard contains four sections:
Account Status Overview
Business AccountsAccount Issues Section
This section gives a birds’ eye view to the accounts and assets that may have issues to address. Indicators at the top will note the number of outstanding vs. resolved issues:Facebook’s Support for Issues
The changes began rolling out on Tuesday of this week, wreaking havoc on reporting dashboards.
Campaign-level insight into conversions and purchases seemed to vaporize overnight, and calculations were wrong or simply no longer there.
Twitter and Slack channels were flooded with frustrated media managers, who were suddenly flying blind on how to manage client’s spend.
If you are experiencing these issues, one way to fix them is to manually assign the attribution window at the Campaign level For example, here is one that used multiple attribution windows. There is no Purchase data, and notes there are multiple attributions:
Go to Columns, and choose “Compare Attribution.” Once you choose attribution length, your Campaign level data will populate for your selections:The Path Forward
Updates like the Account Issues section would normally be a welcome step towards efficiency for higher-volume managers.
But, the timing made it mean very little. Many media managers would gladly forego those types of updates for consistent support, expectation management, and answers from their Facebook reps.
Sources say a fix for this attribution view problem is on the way, but it’s left many wondering whether the left hand is talking to the right. The optics of updating a UI to clarify account issues and disapprovals is in stark contrast to the fact Facebook Ad’s biggest issue often appears to be itself.
SAP has provided an extensive window into the future direction of its HANA in-memory database platform, which has emerged as the central pillar of the company’s product strategy.
A lengthy HANA road map document, which was made public this week, reveals a wide array of upcoming features, although no specific release dates were given and it notes that plans can change “at any time.”
Over time, HANA customers can expect improved integration with the Hadoop framework for large-scale data processing, including “tighter modeling and runtime integration with Hadoop structures and data,” according to the road map document.
SAP will also enhance HANA’s integration with Sybase Power Designer, focused on “model interoperability and management” with HANA, it states.
“Key” features and intellectual property from Sybase IQ, the columnar analytic database, will be embedded at some point into HANA as well, according to the document.
On the deployment front, HANA customers can expect “enhanced and flexible data center deployment options,” the document states, without further explanation. SAP will also offer support for virtualized HANA instances “on validated appliances,” it adds.
Other road map plans include various improvements to security and more support for third-party tooling.
The new features will likely come in waves as SAP continues rolling out service packs for HANA.
While SAP has been criticized in the past for having a slow pace of development, it would be hard to say the same thing about HANA. The product went into general availability in June 2011 and SAP has released six of the service packs so far.
HANA generated €102 million (US$133.6 million) in software revenue during SAP’s second quarter and is on track to pile up between €650 million and €700 million by the end of the year, according to the company.
SAP has ported its Business Suite software to run on HANA and recently launched a HANA-powered managed hosting service, which it expects will help drive further sales.
It is not the only vendor building out in-memory database technology, with rivals such as IBM, Microsoft and Oracle readying their own products.
SAP has an “18- to 24-month lead” over the competition with in-memory computing, co-CEO Bill McDermott claimed during the company’s second-quarter earnings call this week.
When fleet management services provider Automotive Resources International decided to overhaul its aging data warehouse environment, it went with HANA, said Bill Powell, head of information management, in a recent interview.
ARI is not an SAP ERP (enterprise resource planning) shop, but had been using its Business Objects BI (business intelligence) software on top of an Oracle-based infrastructure, he said. It evaluated several platforms for the upgrade, Oracle and IBM’s Netezza, but “for our requirements and use cases HANA was the right fit,” he said.
SAP has said HANA provides major and in many cases staggering improvements in performance over other types of systems.
But speed alone isn’t enough, and customers considering a move over to HANA have some considerations to make, Powell said.
“First and foremost make sure you invest in a formalized [enterprise information management] process,” he said. “Understand that it’s not just inject HANA and solve all the world’s problems.” Without closely aligning a HANA project with what the business needs, “the only thing you’re going to do is provide bad information really fast,” he added.
Update the detailed information about Digiday Reveals 56% Of Advertisers Paused Facebook Spend In July on the Achiashop.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!