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Although Facebook, Twitter and Google+ are considered as the most popular social media site nowadays, it doesn’t guarantee that it could help promote your business on the Internet. These networks were designed to connect with other people and to create brand awareness, but it all depends on its features and whether it addresses your business’ marketing needs.
Before you hop in to social media marketing, there are factors that you need to consider in choosing which platform might work for your brand.Where Potential Customers Usually Hangout
It’s not surprising that social networking sites enable a business to connect with a wider range of audience. However, it depends on the site’s culture and the type of users that it caters. If you want to reach out to professionals, LinkedIn is an ideal platform. Facebook and Twitter, on the other hand, are ideal for those who want to target the casual netizens from various demographics.The Contents You Want to Share
Various social media has their own way of letting share your content. Thus, each networking sites were not created equal. YouTube is best for video marketing, while Etsy is ideal for those who use the power of photographs to attract customers. If you’re more into text and links, Facebook and Twitter can be an appropriate platform. If you want to attract customers by addressing their issues, a Q&A type of social network like Quora can be useful.Flexible Features and Marketing Platforms Customer Engagement
Many businesses make the mistake of treating social media as the end to their means. What they didn’t know is that it should be regarded as a tool to leverage marketing efforts. The word “social” in social media simply refers to interacting with other people. Therefore, choose a network that won’t just aid you to reach your market, but will also help you engage them to stay
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Choosing the right SEO agency can be a daunting task in itself.
Considering the complexity of what is needed from an enterprise SEO agency adds an entirely new level that can be overwhelming.
With so many SEO agencies popping up all over, how do you know which ones truly know how to optimize a website with the latest in Google’s algorithms without trickery or spam?
My experience over the last 20 years has found me on both sides of the fence.
I started my career building an SEO agency from a few people and a handful of clients to more than 500 clients and 100+ employees in less than a year.
Cut to several years later (2006) and I’m on the other side for chúng tôi (at the time a very large company) and interviewing for agencies to provide extra support.
With each enterprise organization I manage SEO for, I bring in a consultant and an agency (if there isn’t already one on contract).
The jump from working with a small to medium business into a large organization with corporate bureaucracy is not easy for anyone, especially an agency.Partnering with an Enterprise SEO Agency: What You Need to Know
A big factor in how your enterprise SEO agency will perform for you is having a clear understanding of what you will need them for once they are onboarded.
Setting up expectations during the RFP process will not only help you weed out the capable from the not-so-capable, but will set you and them up for success in the long run.
Drafting up a business case with your agency and tools for SEO will help you get organized on your needs and what your plan is for your agency going forward.
The business case will also help communicate expectations with key stakeholders and gain buy-in.Where to Find Enterprise SEO Agencies to Choose From
I personally have a list of agencies that follow me with new in-house roles and I recommend agencies as a consultant for clients depending on their needs.
Agencies will always say they can do anything but, from my experience, I know who can do what better and will always recommend accordingly.
If you don’t have your list, a tweet to SEO pros, or a post to a Facebook Group asking for recommendations can help.
If you have time, attend a few conferences (e.g., SMX Advanced, Pubcon, Mozcon) to gather your list.
Peruse the booths, talk to speakers from agencies on the topics that your needs focus on, and talk to other attendees.
Get to know other SEO professionals at an enterprise level and ask them who they use, who they like, and why they like them.
If you are planning on reviewing a large number of agencies for a specific need, then a Request For Proposal (RFP) is needed, but not always necessary.
As long as you are clear on what your needs and expectations are, you shouldn’t have any problem during the review process.
Allow each agency to chat with you one on one about your expectations, and present to a larger team as a second step.
I usually like to get a list of what the other teams would expect (in Groupon’s case, we had five SEO teams plus several business verticals across the global organization I needed to coordinate with).
This requires several meetings upfront but saves time and follow-up from unexpected questions when it comes down to the agencies presenting.What Makes an Enterprise SEO Agency Different?
Agencies with enterprise-level experience will usually skip past the obvious fixes since they have an understanding that there could be business reasons for them.
I’ve always said that any SEO that didn’t bring that up doesn’t know SEO.
However, they should:
Continue with the understanding that there could be a business reason.
Follow up with the impact vs. effort it would take to fix it.
Be open to feedback with any pushback (or explanation) the SEO team might give during a review.
An agency that hasn’t worked with a complex, enterprise-level site might not understand that:
It isn’t as easy as it appears.
The business might not support it.
There could be legal reasons.
The fix might not be scalable.
Enterprise agencies will also understand that the level of engagement for a larger company might be higher than most of their smaller clients.
Enterprise SEO agencies need to be proactive since the SEO team at the company is more often distracted by all of the work that needs to get done.
Regular check-ins and open communication are critical to the success of the relationship. I have always worked best with agencies that have local offices and/or make frequent in-person visits.
The best agency I have ever worked with has an SEO manager that:
Sits in the office under contractor status with their own desk, company email, logins to tools, and reporting.
Attends regular meetings between engineering and verticals across the organization.
In the end, the relationship is that of an extension of the team that regularly communicates, proactively suggests growth strategies and foundational fixes, and follows through to ensure the work is getting done.Managing Your SEO Agency
The key to managing your enterprise SEO agency is to keep the levels of communication flowing.
Give them the tools and access they need to become successful and help them champion any work they need through.
Too many times I have inherited strong and capable agencies that fell quiet with no actual work done in a matter of weeks, or even months.
Frustrations were on both sides, to no one’s fault.
Contracts are always signed with positive optimism and a solid plan. But with communication dropping, and little to no support, the agency can’t be successful – and your SEO will fall short.
Set up expectations and a plan (roadmap) of deliverables that the agency should follow.
Be supportive where you can when they need you to be, and follow-through with other teams the agency needs to complete work as promised.
Have at least weekly check-ins with a clear list of what they are working on, what your team is working on, and expected delivery dates.
Talk through where you all are at with tasks for each, and always end with any recommendations they might have to keep the work flowing.
Monthly check-ins with key stakeholders always help to hold everyone accountable.
Other teams can make use of the agency, but also need help understanding their role in work that needs to be done.
I like to end each quarter with a report on tasks completed and ROI on the projects or tasks completed more than 3 months prior.
In some cases, I have seen weekly, monthly and even daily reporting, but then the agency becomes a reporting agency rather than an SEO agency, and when the contract is up it isn’t renewed.
Find your sweet spot for communication and expectations, adjust as needed, and review the contract as often as you all feel it is necessary.
When you all are working together then you will see the success for SEO that both sides are there for.
Featured Image Credit: Paulo Bobita
Today, you can not imagine your business without an active presence on social media. Yes, from sharing personal pics to business info, social media is everywhere.
Social media has vast importance on business. But social media is not only about sharing information and communicating with followers; there is much more. You have to stay connected with the ongoing trends.
But how do you find the relevant trend for your business? Here social media monitoring comes to the rescue and allows you to identify trends, monitor online reputation, identify sales opportunities, and improve customer experience. Thus, we can say that social media monitoring acts as an early warning signal for future crises.
Irrespective of business size and type, brands are using social media to engage with their potential and prospective customers. Well-known social media sites such as Facebook, Instagram, and Twitter let brands communicate with their customers in real-time.
Social media monitoring allows marketers to do perform certain tasks such as,
Gather consumer data
Based on the collected data, craft social media strategy to drive ROI
Potential to make informed decisions
Now, the question is, what is social media monitoring.What is Social Media Monitoring?
Social media monitoring is the process of identifying and determining prevailing trends about your business through different social media and online channels. For instance, you might want to know beneath things about your brand,
General trends that apply to your business niche
Social media monitoring also allows you to gather important information about customers; you can utilize this data to measure social media metrics, and it helps you craft future social media strategies. Food delivery companies have integrated uber eats app clone solutions for their business using these social media tools as it allows them to collect user data and about their preferences. Later, they can craft a personalized marketing strategy for their users.Top Social Media Monitoring Vendors
Also read: 30+ Loan Apps Like MoneyLion and Dave: Boost Your Financial Emergency (#3 Is Popular 🔥 )# Keyhole
Keyhole is one of the premium and best social media monitoring tools available to help brands monitor their Twitter and Instagram accounts. From finding competitive data to most-used keywords to hashtags- Keyhole offers all. You can see past information that will help you plan your social media strategy along with the real-time data.
Basically, Keyhole is the real-time hashtag tracker tool for Instagram and Facebook. Its powerful dashboard displays the heat location of conversations. Keyhole focuses on gathering data from top social media networks such as Twitter and Instagram. However, if you have bought the paid plan, you will also get data from Facebook and YouTube.
Pricing: There are five plans; let’s see pricing for each of them. Professional plan is $199/mo, Team plan is $349/mo, Agency plan is $999/mo, Corporate plan is $599/mo, and pricing for the enterprise plan is available on-demand.
Platform Offers: Facebook, Twitter, Instagram, and YouTube# Awario
Awario is the second most used social media monitoring tool that allows brands to maintain a reputation on social media sites. It offers all the modern features at an affordable price.
All you need to set the parameters such as platform, location, and language, and Awario is set to fetch information about your brand. As we have said earlier, Awario comes with excellent features such as sentiment analysis, the share of voice, mention maps, and top influencers.
The in-built Boolean search feature allows you to get the most relevant results.
Pricing: Awario offers a 14-day free trial, and then different plans start from $29/mo.
Platform Offers: Google+, Twitter, Facebook, Instagram, and Reddit# Brandwatch
Brandwatch helps the brands listen to their audience and understand their trends as it comes with superlative features and offers something interesting like,
Detailed audience insights
Real-time data visualization
With the help of Brandwatch, brands can explore topics and trends their customers most engage with, as well as to measure overall content performance. Brandwatch’s demographic data includes gender, occupation, preferences, and location of your target and potential audience. Moreover, the tool is highly customizable and offers access to an API with various integrations.
Pricing: Paid plans start from $800/month; however, it offers custom plans based on the data access.
Also read: How to Calculate Your Body Temperature with an iPhone Using Smart Thermometer# Sprout Social
Sprout Social is one of the most-used and popular social media monitoring tools marketers use to analyze and identify trends. It gives you accurate analytics that helps you increase social media engagement. Unlike other social media monitoring tools, Sprout Social enables you to schedule and publish posts from the dashboard.
Sprout Social’s powerful dashboard facilitates better collaboration with your marketing team. It offers the most intuitive and friendly user experience; this is why it is a highly recommended social media tool in the industry. When you enter Sprout Social, its highly interactive and powerful dashboard helps you plan what you should do next to engage people.
Pricing: Offers a 30-day free trial to new users. After that, the subscription plan starts at $99/mo to $249/mo per user.
Platform Offers: Twitter, Instagram, Reddit, and Web# Hootsuite
Usually, for brands posting regular content across all social media platforms can get tiresome and time-consuming. If you are running a business, there is so much piled up on your table, and you may forget to post on social media. But social media monitoring tools like Hootsuite help you automate the entire process, so you never miss an opportunity to post again.
Hootsuite is one of the popular social media tools that have a robust set of premium features. Along with scheduling posts, it also allows brands to track activity across the most popular social media networks such as Instagram, Facebook, Twitter, and even Foursquare.
With Hootsuite’s help, you can also track the audience’s sentiment by location, gender, and language.
Pricing: Hootsuite offers a free version and also has different premium plans. It starts from $29/mo to $599/mo.In Conclusion
Social media monitoring tools mentioned above have the potential to bring value in multiple scenarios- from posting and scheduling content to social media management to lead generation. Before getting started, choose a tool tailored specifically to your brand’s requirements. Usage of different tools will help you stay ahead in the social media game and become a valuable part of your social community.Nirav Parmar
Nirav is an online marketer and blogger having hands-on experience in crafting creative content. The skills he poses in creative writing is fantastic as his ability to write engaging content attracts the readers. His enthusiastic approach to researching the facts related to the topics is phenomenal. He knows all the latest trends of delivery business, strategies to digitalise SMEs, changing market dynamics etc.
It’s crazy to think about how far social media has come in recent years. It has evolved from a “nice to have” marketing tactic to a “need to have” strategy for small businesses. And one core pillar of a successful social media strategy is consistently unique content. But coming up with social media post ideas can be a pain—where to start? Luckily, there’s a social media holiday just about every day of the year that can help you create unique content that will engage your audience and grow your following.
To help make the most of social media for your small business, we’ll be giving you:
General tips to help you plan your 2023 social media calendar
Social media holidays for every month of the year
Examples of social media posts you can use all year long
With this post, your social media planning will be done faster than you can say “Happy Social Media Day” (which happens to fall on June 30!).
Get our guide with monthly marketing, social media, and promotion ideas to make your 2023 marketing a breeze.2023 social media holidays table of contents
December5 tips to keep in mind when planning your 2023 social media calendar
Providing fresh content is key to social media success, especially since 83% of people look for quality over quantity in social media posts. Keep your holiday social media posts as effective as possible this year by implementing these handy social media tips:Know your social media post specs
Knowing the right image or video size is vitally important when crafting your social posts. The last thing you want is for your business’s social content to be awkwardly cropped, blurry, or unplayable.
There’s no getting around this best practice as video posts will bring you 48% more views and photo posts have a 65% higher retention rate. So, you won’t want your business to miss out on the benefits of using properly proportioned images and videos on social platforms.
Here are the recommended 2023 social media image sizes (in pixels), along with video specs, across platforms:
Profile photo: 170 x 170
Cover photo: 851 x 312
Image posts: 1200 x 630
Video posts: 1280 x 720
Facebook Ads: 1080 x 1080
Profile photo: 320 x 320
Posts: 1080 x 566 (landscape), 1080 x 1350 (portrait), 1080 x 1080 (square)
Stories or Reels: 1080 x 1920
Instagram Ads: 1080 x1920 (stories), 1080 x 566 (landscape), 1080 x 1080 (square)
Profile photo: 400 x 400
Profile header photo: 1500 x 500
Tweet with image: 1600 x 900
Twitter Ad with image: 800 x 800 (carousel or app card), 800 x 418 (website, direct message, or conversation cards)
Tweet or Twitter Ad with video: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)
Profile photo: 400 x 400
Profile cover photo: 1584 x 396
Company page logo image: 300 x 300
Company cover image: 1128 x 191
LinkedIn Stories: 1080 x 1920
Post or LinkedIn Ad with image: 1200 x 627
Carousel LinkedIn Ad: 1080 x 1080
Video posts: 4096 x 2304
When it comes to resizing, there are tons of free or low-cost online tools for visuals, like Canva or other social media management programs, that can help you adjust your content in a pinch.
Related: Get our guide for how to use Canva.
While we hope social media platforms will someday get together and make it easy on us with a “one-size fits all” rule, check out our handy image and video specification image below:Don’t be afraid of hashtags…
Hashtags are a social media staple at this point since they “tag” your posts to be easily found—even by users who aren’t following you. You can step up your hashtag game by using custom hashtags to go along with the holidays below. Or, research what common hashtags are used in your industry, and start with those! (PS: Download our 2023 marketing calendar to get hashtag ideas for every season, holiday, and industry!)…Or emojis
Not only that, but emojis help your posts catch your audience’s eye. The fun, tiny images can easily be inserted into your post text and add a festive flair when getting your point across to followers.
SourceLeverage your current followers
You don’t have to drive engagement with new followers alone. Leverage your followers to help you curate social content all year long. For example, you could run a photo or video contest or giveaway, and have your winner be featured on your page.Have fun with it
A lasting lesson for this year that gets too often forgotten is to have fun! Social media is a haven for people to learn, connect, and socialize. Always be thinking about what your target audience might be looking for on social media. Whether it be a creative video, an easy-to-digest infographic, or a witty caption, unique social content will set your business apart from the competition.
Related: Want to learn more about 2023 social media trends? Check out our list of 174 mind-blowing social media statistics and facts.2023 social media holidays for your calendar planning
Social media holidays can vary from standard holidays to wacky celebrations, and they all help your business stand out by giving you inspiration for posts. Brainstorming new social media ideas is no easy task, but planning around social media holidays makes it a breeze! Use this ultimate list of social media holidays to keep your social media calendar on point all year long:January social media holidays
In January, you may want to default to New Year-related social media posts. However, there are tons of other January social media holidays your business can address this month as well. For example, you could post a favorite recipe for National Spaghetti Day, or ask your followers whether they prefer Mac or PC on Macintosh Day.
National Braille Literacy Month
National Soup Month
National CBD Month
January 1: New Year’s Day (Get New Year’s social media post ideas here!)
January 1: National Bloody Mary Day
January 1: National Hangover Day
January 2: World Introvert Day
January 4: National Spaghetti Day
January 4: National Trivia Day
January 5: National Bird Day
January 6: National Take Down the Christmas Tree Day
January 9: Law Enforcement Appreciation Day
January 10: National Bittersweet Chocolate Day
January 11: International Thank-You Day
January 12: National Hot Tea Day
January 13: Make Your Dream Come True Day
January 16: Martin Luther King, Jr. Day
January 16: National Religious Freedom Day
January 18: Thesaurus Day
January 19: National Popcorn Day
January 19: Get to Know Your Customers Day
January 20: International Day of Acceptance
January 21: International Sweatpants Day
January 21: National Hugging Day
January 22: Chinese New Year
January 23: National Pie Day
January 24: National Compliment Day
January 24: Macintosh Day
January 25: Opposite Day
January 27: National Chocolate Cake Day
January 28: Data Privacy Day
January 31: National Hot Chocolate Day
Related: Get winter Instagram captions you can use all season (including ideas for January, February, and March)!February social media holidays
February is, of course, all about sharing the love during Valentine’s Day. Be that as it may, there are plenty of other February social media holidays your business can use to connect with followers.
You could post about how your business is celebrating Superbowl Sunday or talk about how your business came to life on National Inventors’ Day. Either way, your audience will be hungry for more once they get a taste of your brand’s personality.
Black History Month
National Heart Health Month
National Snack Food Month
February 1: National Girls and Women in Sports Day
February 2: Groundhog Day
February 3: National Golden Retriever Day
February 3: National Wear Red Day
February 4: National Thank a Mail Carrier Day
February 5: National Weatherperson’s Day
February 6: National Frozen Yogurt Day
February 8: Propose Day
February 9: National Pizza Day
February 11: International Day of Women and Girls in Science
February 11: National Guitar Day
February 11: National Inventors’ Day
February 12: Abraham Lincoln’s birthday
February 12: Superbowl Sunday
February 13: Galentine’s Day
February 14: Valentine’s Day (Get a full list of Valentine’s Day marketing ideas here!)
February 15: Susan B. Anthony Day
February 17: Random Act of Kindness Day
February 18: National Drink Wine Day
February 20: National Love Your Pets Day
February 20: President’s Day
February 21: National Pancake Day
February 22: National Margherita Day
February 22: World Thinking Day
February 24: World Bartender Day
February 24: International Stand Up to Bullying Day
February 25: National Clam Chowder Day
February 26: Letter to an Elder Day
February 27: International Polar Bear Day
February 28: Floral Design DayMarch social media holidays
Whether you go after a vertical-specific day, like World Plumbing Day or World Oral Health Day, or you decide to give your audience a book suggestion on Read Across America Day, your March posts are sure to be a hit this year.
Brain Injury Awareness Month
Endometriosis Awareness Month
International Ideas Month
March 1: National Wedding Planning Day
March 1: World Compliment Day
March 1: Zero Discrimination Day
March 2: Read Across America Day
March 3: Caregiver Appreciation Day
March 3: World Wildlife Day
March 4: Employee Appreciation Day
March 4: National Salesperson Day
March 4: National Backcountry Ski Day
March 6: National Frozen Food Day
March 6: National Dress Day
March 7: National Cereal Day
March 8: International Women’s Day
March 9: Barbie Day
March 9: National Crab Meat Day
March 9: National Picnic Day
March 10: Harriet Tubman Day
March 11: World Plumbing Day
March 12: Plant a Flower Day
March 13: National K9 Veterans Day
March 14: National Potato Chip Day
March 14: Pi Day
March 15: World Consumer Rights Day
March 16: Panda Bear Day
March 17: St. Patrick’s Day (Get St. Patrick’s Day marketing ideas and social media posts here!)
March 18: Global Recycling Day
March 19: National Poultry Day
March 20: World Oral Health Day
March 20: Proposal Day
March 20: International Day of Happiness
March 21: World Down Syndrome Day
March 22: World Water Day
March 22: Ramadan begins
March 23: National Puppy Day
March 23: World Meteorological Day
March 24: National Cheesesteak Day
March 24: National Cocktail Day
March 26: National Spinach Day
March 27: World Theatre Day
March 29: National Vietnam War Veterans’ Day
March 29: National Mom and Pop Business Owners Day
March 30: Doctors’ Day
March 31: Manatee Appreciation Day
March 31: National Clams on the Half Shell DayApril social media holidays
April is the perfect time to capitalize on social media marketing since many users are excited about welcoming the warm weather and change of seasons.
Related: Get even more April social media post ideas here.
National Autism Awareness Month
National Brunch Month
World Landscape Architecture Month
Stress Awareness Month
April 1: April Fools’ Day
April 2: World Autism Awareness Day
April 2: Ramadan
April 3: National DIY Day
April 3: World Party Day
April 4: Tell a Lie Day
April 5: National Flash Drive Day
April 6: National Student-Athlete Day
April 7: World Health Day
April 7: Walk to Work Day
April 9: Easter Sunday (Get Easter social media and marketing ideas here!)
April 10: Siblings’ Day
April 11: National Pet Day
April 12: Grilled Cheese Sandwich Day
April 12: International Lawyers’ Day
April 13: International Plant Appreciation Day
April 13: National Scrabble Day
April 14: National Gardening Day
April 15: National Laundry Day
April 16: Husband Appreciation Day
April 16: National Librarian Day
April 17: National Cheese Ball Day
April 18: National Lineman Appreciation Day
April 18: Healthy Kids Day
April 18: Patriot’s Day
April 20: Volunteer Recognition Day
April 21: Kindergarten Day
April 21: National High Five Day
April 21: Ramadan ends
April 22: Earth Day (Get Earth Day marketing slogans here!)
April 23: World Laboratory Day
April 23: National Picnic Day
April 24: Pigs in a Blanket Day
April 25: National Mani and Pedi Day
April 25: World Penguin Day
April 26: Administrative Professionals Day
April 28: International Astronomy Day
April 28: Pay It Forward Day
April 28: Arbor Day
April 30: Independent Book Store Day
April 30: International Jazz Day
Related: Use these April email subject lines to boost your efforts this month!May social media holidays
May we suggest spicing up your social media calendar this May? With these unique holidays, there’s no doubt you’ll have a blast interacting with your followers all month long. For example, you could share a sweet story on National Lemonade Day or Mother’s Day.
Global Employee Health & Fitness Month
Jewish American Heritage Month
National Photography Month
May 1: May Day
May 2: National Fitness Day
May 1-7: Small Business Week
May 4: Star Wars Day
May 5: Cinco de Mayo
May 5: World Password Day
May 6: International No Diet Day
May 6: National Space Day
May 7-13: Small Business Week
May 9: National Moscato Day
May 10: National Small Business Day
May 11: Twilight Zone Day
May 12: International Nurses Day
May 13: Fair Trade Day
May 14: Mother’s Day (Use these Mother’s Day social posts and slogans!)
May 15: International Family Day
May 17: National Graduation Tassel Day
May 17: World Baking Day
May 18: National HIV Vaccine Awareness Day
May 18: Visit Your Relatives Day
May 19: Pizza Party Day
May 20: NASCAR Day
May 20: National Bike to Work Day
May 20: National Endangered Species Day
May 20: National Rescue Dog Day
May 20: Armed Forces Day
May 21: World Whiskey Day
May 22: International Day for Biological Diversity
May 22: World Goth Day
May 22: World Paloma Day
May 23: Lucky Penny Day
May 23: World Turtle Day
May 24: National Asparagus Day
May 25: National Missing Children’s Day
May 25: Tap Dance Day
May 26: National Heat Awareness Day
May 26: National Road Trip Day
May 27: National Sunscreen Day
May 28: National Brisket Day
May 28: National Hamburger Day
May 29: Memorial Day (Get Memorial Day social media posts here!)
May 30: Mint Julep Day
May 30: National Creativity Day
May 31: National Smile Day
May 31: World No Tobacco Day
May 31: National Senior Health and Fitness DayJune social media holidays
Your social media posts will be heating up in June using these holidays to celebrate the incoming summer season. Whether you’re sharing a customer success story on Insurance Awareness Day or posting a favorite breakfast recipe on National Egg Day, these June social media holidays are sure to be a hit.
Pride Month (Get Pride Month marketing tips here!)
Alzheimer’s & Brain Awareness Month
African-American Music Appreciation Month
Effective Communications Month
June 1: Dinosaur Day
June 1: Global Day of Parents
June 1: National Nail Polish Day
June 1: National Olive Day
June 2: Leave the Office Early Day
June 2: National “I Love My Dentist” Day
June 3: National Donut Day
June 3: National Egg Day
June 3: World Bicycle Day
June 3: World Cider Day
June 4: National Cheese Day
June 4: Shopping Cart Day
June 5: National Cancer Survivors Day
June 5: World Environment Day
June 6: Higher Education Appreciation Day
June 7: National Chocolate Ice Cream Day
June 7: National Tailors Day
June 8: National Best Friends Day
June 8: World Oceans Day
June 10: Herb and Spices Day
June 10: National Iced Tea Day
June 11: National Corn on the Cob Day
June 12: International Children’s Day
June 12: Peanut Butter Cookie Day
June 14: Flag Day
June 14: World Blood Donor Day
June 15: Global Wind Day
June 15: World Elder Abuse Awareness Day
June 16: National Fudge Day
June 17: Nursing Assistants Day
June 17: National Flip Flop Day
June 17: Global Garbage Man Day
June 18: Go Fishing Day
June 18: International Sushi Day
June 18: Father’s Day (Get Happy Father’s Day social media post ideas here!)
June 19: Juneteenth
June 20: Ice Cream Soda Day
June 20: National American Eagle Day
June 20: World Refugee Day
June 21: Go Skate Day
June 21: International Yoga Day
June 21: National Selfie Day
June 21: World Day of Music
June 22: National HVAC Tech Day
June 23: National Hydration Day
June 23: National Pink Day
June 24: Take Your Dog to Work Day
June 25: International Day of the Seafarer
June 25: Global Beatles Day
June 26: National Beautician’s Day
June 26: National Chocolate Pudding Day
June 27: National HIV Testing Day
June 27: National PTSD Awareness Day
June 27: National Sunglasses Day
June 28: Insurance Awareness Day
June 30: Social Media DayJuly social media holidays
Social media will be buzzing in July as folks take vacation days and share their Fourth of July Fun. Be sure your business is just as active as your followers during this time by posting about these hot July social media holidays.
Related: Get our 4th of July social media posts and marketing ideas here.
For example, share an employee appreciation post on Take Your Webmaster to Lunch Day or System Administrator Appreciation Day. Or post a list of relaxation ideas on International Self Care Day. Regardless of which holiday you choose to post about, your social media accounts are sure to have some fun in the sun.
National Minority Mental Health Awareness Month
American Artist Appreciation Month
French-American Heritage Month
Independent Retailer Month
National Anti-Boredom Month
July 1: International Joke Day
July 1: International Reggae Day
July 2: World UFO Day
July 4: Independence Day
July 4: National Caesar Salad Day
July 5: National Workaholics Day
July 6: International Kissing Day
July 6: National Air Traffic Control Day
July 6: National Fried Chicken Day
July 6: Take Your Webmaster to Lunch Day
July 7: Global Forgiveness Day
July 7: World Chocolate Day
July 8: National Video Game Day
July 9: National Pina Colada Day
July 11: 7-Eleven Day
July 11: National Swimming Pool Day
July 11: World Population Day
July 12: Pecan Pie Day
July 13: National French Fry Day
July 14: National Macaroni and Cheese Day
July 14: Shark Awareness Day
July 15: National Give Something Away Day
July 16: National Personal Chef Day
July 16: World Snake Day
July 17: National Ice Cream Day
July 17: National Lottery Day
July 17: National Tattoo Day
July 17: World Emoji Day
July 18: World Listening Day
July 20: National Moon Day
July 20: World Jump Day
July 21: National Hot Dog Day
July 21: National Junk Food Day
July 22: Mango Day
July 23: Vanilla Ice Cream Day
July 24: Amelia Earhart Day
July 24: International Self Care Day
July 24: National Tequila Day
July 25: Culinarians Day
July 25: National Hire a Veteran Day
July 25: National Wine and Cheese Day
July 26: Disability Independence Day
July 26: National Aunt and Uncle Day
July 27: National Refreshment Day
July 28: System Administrator Appreciation Day
July 29: International Tiger Day
July 29: National Lipstick Day
July 30: International Day of Friendship
July 31: National Avocado Day
July 31: National Watermelon DayAugust social media holidays
August is always a bittersweet time of year as people bid farewell to summer. Brighten up your audience’s day with a silly joke on Tell a Joke Day or share de-stress tips on Relaxation Day. It doesn’t matter which August holiday you choose to highlight, as long as you maintain brand consistency through this final stretch of your social media summer.
Black Business Month
National Dog Month
August 1: Friendship Day
August 1: National Girlfriends’ Day
August 2: Ice Cream Sandwich Day
August 4: Chocolate Chip Cookie Day
August 4: International Beer Day
August 6: International Hangover Day
August 6: National Sister Day
August 7: Professional Speakers Day
August 7: Purple Heart Day
August 9: Book Lovers’ Day
August 10: National Lazy Day
August 11: Son and Daughter Day
August 14: National Creamsicle Day
August 15: Relaxation Day
August 16: Tell a Joke Day
August 17: National Nonprofit Day
August 17: National Thriftshop Day
August 18: Bad Poetry Day
August 19: National Potato Day
August 19: World Photography Day
August 20: National Radio Day
August 20: National Lemonade Day
August 20: World Mosquito Day
August 21: Senior Citizen’s Day
August 22: Tooth Fairy Day
August 24: National Waffle Day
August 26: Women’s Equality Day
August 30: National Grief Awareness Day
August 31: National Eat Outside Day
Related: Get ideas for these August social media holidays here!September social media holidays
As social media users are in a flurry between back-to-school and an upcoming chilly weather season, your business can catch their attention with these creative September social media holidays. You could remind your followers of your business’s operating hours on Be Late for Something Day or highlight your community’s inspirational stories on Working Parents Day. (Speaking of late…make sure you know the best time to post to Instagram in 2023!)
Blood Cancer Awareness Month
Classical Music Month
Baby Safety Month
National Alcohol & Drug Addiction Recovery Month
National Suicide Prevention Awareness Month
World Alzheimer’s Disease Month
September 1: World Letter Writing Day
September 2: National Food Bank Day
September 3: Skyscraper Day
September 4: National Tailgating Day
September 4: International Bacon Day
September 4: Labor Day (Get Labor Day social media ideas and Labor Day promotion ideas here!)
September 5: Be Late for Something Day
September 5: Cheese Pizza Day
September 7: National Acorn Squash Day
September 7: International Day of Clean Air
September 7: National Beer Lovers Day
September 7: National Grateful Patient Day
September 8: International Literacy Day
September 8: World Physical Therapy Day
September 8: National 401(k) Day
September 10: National Grandparents Day
September 12: National Video Game Day
September 15: Hispanic Heritage Month begins
September 15: Online Learning Day
September 15-17: Rosh Hashana
September 16: National Guacamole Day
September 16: Working Parents Day
September 16: National Dance Day
September 17: Citizenship Day
September 17: Wife Appreciation Day
September 18: National Cheeseburger Day
September 19: National Women’s Friendship Day
September 21: International Day of Peace
September 22: Business Women’s Day
September 23: National Singles Day
September 23: First Day of Fall
September 23: National Hunting and Fishing Day
September 24-25: Yom Kippu
September 25: National Daughters Day
September 25: National Lobster Day
September 25-27: Rosh Hashana
September 26: National Family Day
September 27: National Women’s Health and Fitness Day
September 29: National Coffee Day
September 30: International Podcast DayOctober social media holidays
October doesn’t have to be all spooks and scares. Record and post a goofy video to make your followers smile on World Smile Day. Alternatively, you could show off your or your customers’ favorite Halloween candies on National Chocolate Day. This month is full of goodies (literally and figuratively), so don’t miss out on the October social media holiday fun.
Adopt a Shelter Dog Month
Breast Cancer Awareness Month
National Women’s Small Business Month
National Cookie Month
LGTBQ+ History Month
October 1: International Coffee Day
October 1: World Vegetarian Day
October 2: National Custodial Worker Day
October 2: Name Your Car Day
October 3: Mean Girls Day (a reference to movie, Mean Girls)
October 3: National Boyfriends’ Day
October 4: PGA Golf Day
October 4: National Taco Day
October 5: National Do Something Nice Day
October 5: World Teachers’ Day
October 6: World Smile Day
October 9: Fire Prevention Day
October 9: Columbus Day
October 9: Indigenous Peoples’ Day
October 10: World Mental Health Day
October 14: National Dessert Day
October 15: Hispanic Heritage Month ends
October 16: Bosses Day
October 16: World Food Day
October 17: National Pasta Day
October 21: Back to the Future Day (a reference to the movie, Back to the Future)
October 23: National Boston Cream Pie Day
October 25: International Artist Day
October 26: National Pumpkin Day
October 28: National Chocolate Day
October 29: National Frankenstein Day
October 30: National Candy Corn Day
October 31: Halloween (Get our Halloween social media ideas here!)November social media holidays
For any business, November is an extremely busy month. Save yourself from additional stress by leveraging these November social media holidays for post ideas.
Between celebrating World Freedom Day and sharing your favorite comfort food on National Fast-Food Day, your social strength this November will be exponential—without just sticking to the run-of-the-mill Black Five-day posts.
Native American Heritage Month
Diabetes Awareness Month
Epilepsy Awareness Month
National Homeless Youth Awareness Month
National Gratitude Month
November 1: National Authors’ Day
November 3: Sandwich Day
November 9: World Freedom Day
November 10: Forget-Me-Not Day
November 11: Veteran’s Day
November 13: World Kindness Day
November 14: World Diabetes Day
November 15: America Recycles Day
November 16: National Fast-Food Day
November 16: World Philosophy Day
November 20: Universal Children’s Day
November 21: World Television Day
November 22: National Jukebox Day
November 23: Thanksgiving (Get our Thanksgiving social media ideas!)
November 24: Black Friday
November 25: Small Business Saturday
November 27: Cyber Monday
November 28: Giving TuesdayDecember social media holidays
December social media holidays are in abundance, so finish your year off strong by letting these special occasions spark your post inspiration. For example, you could post a picture of you and your team on ugly sweater day or offer free shipping on free shipping day.
Learn a Foreign Language Month
National Car Donation Month
National Drunk Driving Prevention Month
National Write a Business Plan Month
December 1: Rosa Parks Day
December 4: National Cookie Day
December 4: National Santa’s List Day
December 5: International Volunteer Day
December 5: Repeal Day (remembering the end of prohibition)
December 7-15: Hanukkah
December 10: Human Rights Day
December 10: Nobel Prize Day
December 12: Poinsettia Day
December 13: National Cocoa Day
December 15: Bill of Rights Day
December 16: Ugly Sweater Day
December 17: National Maple Syrup Day
December 18: Free Shipping Day
December 21: Bah Humbug Day
December 21: Winter Solstice (the shortest day of the year)
December 23: Festivus (a Seinfeld reference)
December 24: Christmas Eve
December 25: Christmas (Check out our Christmas social media ideas!)
December 26: Boxing Day
December 26: Kwanzaa Day 1 (lasts through January 1)
December 28: Call a Friend DayStart your 2023 social media holiday planning now
With these countless social media ideas, there’s no reason not to incorporate this marketing channel into your 2023 plans.
If overseeing your brand’s content continuously feels like a daunting task, try using online social scheduling tools to help you get ahead, or work with us for social media marketing to do the heavy lifting for you. Either way, preplanning your 2023 social media calendar around holidays will save you headaches later while keeping your social marketing both fun and fruitful.Susie Marino
Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
Other posts by Susie Marino
This list of engaging social media post ideas will help you out the next time you need to beat that dreaded writer’s block.
Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Maybe those things got you noticed last year but not anymore.
With almost half (46%) of Gen Z “constantly online” — and Millennial oldies like me not far off, I’d argue — social media is more crowded than ever.
It’s not enough to post regularly, master Reels transitions, join TikTok, or follow what everyone else is doing. To grow this year, brands need to be original, likable, and useful.
If you’re not any of those things, here are 17 social media content ideas to do instead. (Kidding! You’re already great, and these ideas will make you even better.)
Craft perfect posts in seconds
OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy.
Start free 30-day trial8 creative social media content ideas for brands 1. Use original audio in Reels
It’s been a classic Instagram growth strategy for a while: Find a trending Reels audio clip, make a Reel, get thousands of new followers, and repeat.
Those days are gone. Yes, you can still use a voiceover of Michael from The Office and yes, it may grow your Instagram a bit. But 2023 is all about original audio.
Brainstorm your own funny skits instead, or for the simplest Reel of all? You + camera = answering your customers’ questions.
Using original audio in your Reels can:
Keep people watching longer, not knowing how it will end (as they do with trending audio after seeing a few).
Showcase your creativity and, potentially, make you — gasp — go viral.2. Create “how to” content on YouTube Shorts
How-to YouTube Shorts hook people right away with quick visuals and a specific end result. If you sell a product, show your target audience how to use it — either the “regular way” or something creative.
Service providers, share your process or steps to achieve a quick win, like your best sales email script or a software tutorial.
How-to YouTube Shorts can help you:
Attract new subscribers.
Rapidly test to find out what your audience wants to see or learn about most.3. Start a series
You’ve heard of #ThrowbackThursday and #SundayFunday but instead of regurgitating these tired trends, create your own daily or weekly series. It’s more original, and it’ll make your content planning process easier.
Instead of having to think of three new post ideas for the upcoming week, you’ll already know the format and theme of your series and can get into creating it right away. For max efficiency, keep a running list of all your ideas then pick one to film for the week, or film and schedule them all in bulk a month or more ahead of time.
In-depth educational series work especially well on YouTube. To keep people watching, create a YouTube playlist and link to it from each video’s description.
A content series can help you:
Build momentum toward a product launch or event.
Demonstrate your expertise and earn trust.
Keep a consistent publishing schedule.4. Invest in UGC content
UGC, or “user-generated content,” isn’t new but it’s definitely time to hop on board if you haven’t already. Like influencer marketing, UGC content is created by people instead of the brand, but — traditionally — UGC content comes from unpaid, real customers.
Why bother? Your customers are 2.4 times more likely to interact with UGC vs. brand-created content. Authenticity sells.
Create a hashtag for your customers to use and feature their photos or videos in your feed.
Don’t have a big audience yet? No worries: You can buy authenticity, too. UGC creators are big in 2023: People paid to create content that looks like organic customer content.
UGC content can help you:
Promote your products without seeming too sales-y.
Gather diverse assets to repost across your social accounts or use in other content. For example, photos of people of many different ethnicities using your products, or multiple home decor styles, like Wayfair’s example above.5. Keep it simple
Spicy take: Some businesses are luckier than others when it comes to social media content ideas.
Exhibit A: What type of content is universally adored by everyone, regardless of language, location, culture, demographics, or interests?
Cute animal videos.
The San Diego Zoo doesn’t overthink their social content strategy. People like cute animal videos, so they give them cute animal videos. It’s really that easy sometimes.
Think of what “simple content” looks like for your business. What can you make in 5 minutes or less? Then, make a bunch all at once and bulk schedule up to 350 pieces of content at a time to automatically publish with Hootsuite. Ahh, the simple life.
Simple content can:
Allow for batched production and scheduling, cutting down content creation time.
Appeal to multiple customer types and audiences.6. Curate content from others
Great news: Content curation is still hot. Your original content is what keeps people sticking around, but curated content can beef up your posting frequency and attract new peeps.
Set aside time each week for strategic content curation and your publishing queue will never run out.
What you share needs to be relevant to your business and in line with your usual brand voice and tone, of course. Try sharing industry news, or media features from your employees, like this article by Adobe’s Chief Product Officer.
Add getting metaverse-ready to your New Year’s Resolutions! To bring the virtual realm to the mainstream, Scott Belsky…
Posted by Adobe on Thursday, January 5, 2023
Content curation can:
Fill up your content calendar without needing to create visual assets.
Develop cross-promotional relationships with other brands and/or industry leaders.7. Embrace memes
Humor is always in style because there’s always something to be sad about. So give your audience a lil’ giggle, eh?
Maybe run super spicy stuff through legal compliance first. Don’t say we didn’t warn you.
— ReginaPublicLibrary (@OfficialRPL) August 18, 2023
Memes can help you:
Gain new followers by cashing in on new, trending memes.
Appear cooler than you are. (That’s a joke. You’re very cool. Memes will help your audience see that.)8. Launch a challenge
Challenges are a fun way to boost engagement, potentially get some juicy UGC (user-generated content), and subtly promote yourself at the same time.
Some businesses have more obvious challenge ideas than others. Nikon hosts monthly photography and videography challenges which fits their business perfectly. You may have to hunt for an idea if you, say, manufacture paper cups.
♬ Hey It’s Me – Official Sound Studio
Challenges can help:
Educate or inspire your audience, and encourage them to take action on a goal or use your product more.
Fill up your content calendar. Share your audience’s work as part of your content curation process.5 Social media content ideas for small businesses 1. Leverage AI for social content ideas
I’m just a writer standing in front of ChatGPT asking it not to take my job. Just kidding. AI can’t replace this kind of—
Crap. Okay, but seriously: AI is our friend (at least until it tries to reprogram our microwaves to kill us all).
I didn’t use ChatGPT when I outlined this article, but it came up with several of the same social media post ideas. None of them are rocket science, but that’s exactly the point: Let AI do your easy tasks so you have more time to create the original elements of your content that will make you stand out.
As a small business owner, you’re probably either still doing all your own social media or relying on a small team. If coming up with ideas is stopping you from posting as much as you’d like, AI content tools get the ball rolling.
Just don’t put all your eggs in one artificial basket. Use your human brain for content ideas, too.
AI content tools can help you:
Fill up a list of content ideas so you can get creating faster.
Overcome writer’s block.
Save time on idea generation so you can focus on the real work that moves your business forward. (Spoiler alert: It’s content.)
Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work?
You can use OwlyWriter to:
Write a new social media caption in a specific tone, based on a prompt
Write a post based on a link (e.g. a blog post or a product page)
Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)
Identify and repurpose your top-performing posts
Create relevant captions for upcoming holidays
To get started with OwlyWriter, sign in to your Hootsuite account and head to the Inspiration section of the dashboard. Then, pick the type of AI magic you want to see in action.
Start your free 30-day trial
OwlyWriter will generate a list of post ideas related to the topic:
And that’s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full — and sit back to watch your engagement grow.
Start your free 30-day trial2. Run a contest
Social media contests are always a good idea because people love free stuff.
A good rule of thumb is to keep the effort of entering the contest in line with the prize value. Smaller value prize = less effort to enter, higher value prize = more effort.
For brick and mortar businesses, target local people with a fun scavenger hunt contest:
Social media contests can help you:
Rapidly grow your follower counts and audience.
Find out valuable information about your customers through surveys to inform your marketing strategy.
Gather content assets you can use for future campaigns (for photo or video submission contests).3. Feature your customers
What’s the best way to sell your products or services on social media? Showing not telling.
Share a testimonial or transformation story from a customer. It goes much further to gain trust than talking about yourself.
This can be as easy as whipping up a testimonial quote graphic, or better yet: Film a short video interviewing your customer. Edit it into multiple versions and share them across TikTok, Reels, Instagram Stories, YouTube videos, and more.
Keep social media videos under 60 seconds for best results.
Customer stories (especially video ones!) are:
More impactful and versatile than a written testimonial.
Great selling tools: People with the same problem as your featured customer see you as the solution.4. Partner with content creators
Creators, a.k.a. influencers (or KOLs), are often pictured working with huge brands only, but 2023 is the year small businesses take over.
Our Social Trends report found only 28% of small businesses currently work with creators whereas 42% of businesses with over 1,000 employees do. Adding influencer marketing to your strategy this year will help you stand out from your peers, and deliver cost-effective campaigns in these uncertain financial times.
You don’t need a big announcement to start partnering with creators. New research shows influencer campaigns have up to 30.5% higher ROI when they’re not for new product launches.
Creator partnerships can help you:
Gather high-quality photos or videos you can use in future campaigns, on your website, and more.5. Get feedback from your customers
Dying to know what your customers want? Just ask them.
This doesn’t mean that because one person suggests something, it’s a good idea or that you need to do it right away. But allowing customers to choose new flavors or the next event topic brings them closer to your business and builds a sense of community.
Asking for feedback on social media can:
Deepen existing customer relationships and develop new ones.
The formula for going viral
Everything you need to make engaging content. Post templates, an AI hashtag generator, and access to Canva and Grammarly Pro in Hootsuite.
Get 60 days for $04 B2B social media content ideas
You can definitely use the tips above, but these social media ideas are especially effective for B2B brands:1. Share your best case studies
Testimonials, success stories, before and afters, yada yada — same-ish, different words for one thing: Demonstrating your capabilities.
B2B buyers are looking for a result, not the hope of a result.
By how much % did your customer’s email open rate increase after using your A/B testing software? Exactly how much money did your solution save your customer?
Pull some key stats out of an existing case study and make a few graphics to post on social, or edit them into a video for a TikTok or Reel (depending which platforms you’re on).
Can’t mention your big client successes by name? Pull together general statistics into averages, like how Heyday’s AI chatbot saved clients an average of $3,000 USD per day during Black Friday/Cyber Monday.
Case studies can help:
Build trust. Testimonials are great, but numbers and statistics convince.
Your prospects understand your product’s key features in action.2. Help your community
Do you regularly give money or volunteer time to local non-profits? Do you offer employees a paid day to volunteer at an organization important to them? Recently sponsored a fundraiser or event?
Show how involved you are with local and industry communities. Tap into the Instagram Reels algorithm by asking your employees to record a short clip of their volunteer day to share.
If you support an event, stitch a few clips together into a quick Reel, TikTok, or YouTube Short and let your customers know the impact of their contributions to the cause.
Community involvement can help you:
Build trust within your local area and make people feel good about shopping at your business vs. a competitor.
Network with other local businesses and indirectly, though effectively, promote yourself to attract new clients.3. Post your research
Have a new white paper or study? Grab a few key stats and create social content linking back to the full report.
Make graphics for carousel posts and short videos for Instagram Reels, TikTok, and YouTube Shorts. Or, offer a few pages of your report as a PDF on LinkedIn with a link to download the rest.
Use online graphic design tools to turn your statistics into animations you can post as Reels for higher visibility in the Instagram algorithm.
Sharing your research can help you:
Target and attract your ideal audience.
Build credibility within your industry, especially for new companies.4. Share your company culture
Besides selling, recruiting top talent should also be a main goal in your B2B social media marketing plan. Sharing open jobs is part of that, but so is sharing why someone should consider you in the first place.
If you can, weigh in on a popular hashtag to further increase your reach.
Of course, this means you actually have to offer great benefits for your team members. If you don’t already, start now.
Showing your company culture can:
Keep you top of mind when a competitor’s star employee is looking for a change.
Plan, schedule, and analyze all your social media content from one organized workspace with Hootsuite. Go further than the basic features you’d expect with Best Time to Publish, social listening tools, automatic post boosting, and more. Do it all across all your platforms with Hootsuite.
Save time and grow faster with OwlyWriter AI, the tool that instantly generates social media captions and content ideas.
Authentic barbecue is typically cooked in a smoker or homemade pit, not on a grill, so any barbecue restaurant worth its weight in molasses needs a commercial smoker. Smokers are also an essential kitchen tool for any commercial kitchen. Smoking vegetables, meat and other products can provide depth of flavor and offer an artisanal spin on local ingredients.
Purchasing the right one for your restaurant is imperative because the smoker you choose will directly impact daily operations in the kitchen and the flavor and texture of the food smoked. This buying guide offers an informative look at the types of smokers currently available and other factors to consider before making a final purchase.
Did You Know?
Commercial smokers can be used for a variety of ingredients, not just meat. Restaurants will often use smokers to smoke vegetables, fish and cheese – all of which can be components of other recipes.Smoker location
The first thing to consider when shopping for a commercial smoker is its eventual location. Fire safety laws surrounding smokers in restaurants and public spaces vary not only from state to state, but also from city to city. Some smokers are intended for stationary use only, while others are equipped to be pulled on a trailer and moved at will. [Read related article: 13 Things to Consider Before Starting a Restaurant]Outdoor
Many traditional smokers are intended for outdoor use and designed with vents or chimneys for ventilation purposes. Commercial outdoor smokers vary in size, configuration and portability.
These are some prosof an outdoor smoker:
You have more space. Setting up a smoker outside can be easier than inside your kitchen. If you have a yard or lot behind your restaurant, it can be easy to set it up and leave it there. Finding space inside kitchens for large smokers, while balancing space for other appliances and prep areas, can be challenging.
It attracts new customers. Diners being able to see your smoker in the parking lot can be a draw to your restaurant, especially if you’re a barbecue joint. You can also bring it to outdoor food festivals and events.
Setup is easier. Since the smoker is outside, you won’t have to fuss with exhaust vents and extensive indoor regulations. Outdoor units can also be much easier to set up compared to indoor ones.
Outdoor smokers also have a significant potential con.
Outdoor regulations: Check in with your city or municipality to understand how to set up your smoker safely. Local governments have rules around how far a smoker must be from the building and how the fuel for the smoker is stored.Indoor
In many densely populated (or fire-prone) areas of the country, restaurants are not legally allowed to have outdoor smokers. For restaurants that want to serve authentic barbecue, the only option is an indoor smoker designed for commercial use. Indoor smokers typically require installation by an expert.
These are some pros of an indoor smoker:
Convenience: Sometimes, working with an indoor smoker can be easier than having to take a trip outside to check in on your smoked ingredients.
Portability: If you work in a small kitchen with limited space, it’s essential to find a smoker that fits in with your kitchen’s overall footprint. Some indoor smokers are vertical, which means they can be easily installed in between larger appliances. Others are squat and can be installed under tables or other types of workspaces.
This is the main con of an indoor smoker:
Installation: You’ll need to work with a professional to install your indoor smoker, and there are a long list of requirements and regulations you’ll need to research and understand to ensure you’re compliant with local fire codes.
Defining your kitchen’s spacing needs is a top priority when finding the right type of smoker. Make sure your kitchen manager has a good idea of what should go where to ensure a proper workflow.
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