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There are many ways to design a website. The most skilled among us are best-known for being able to code a website using nothing but a text editor. However, for those of us who are less skilled in this area, the right software tools can make all the difference.
In this article, I’ll explore the benefits of using a simple text editor,as well as look at the value of various website creation applications available for Linux. Remember, just because there are various web editors available for Linux, doesn’t mean that these applications are going to work as expected. I’ll shine some light on what’s working, what isn’t and why.
It All Starts With Graphics
I don’t care who you are, at some level you’re going to need a decent image editor for web design. Based on my own layman’s experience with web design, I’ve found this to be an unavoidable reality. The good news is that modern Linux desktops offer a few different options from which to choose from.
The first application I turn to is called GIMP. Despite any of the perceived shortcomings reported by frequent Photoshop users, this is a great go-to image editor. Plus, if you haven’t tried either application youwon’t need to worry about “unlearning” anything Photoshop-related. GIMP allows web developers running a Linux desktop to make nearly any change to an image you can think of with relative ease. And anything that GIMP is missing, can likely be handled by installing the right GIMP plugin.
If you’re finding that creating something with vector graphics is better-suited to your web project, then odds are you’ll end up using an application called Inkscape. The Inkscape application is useful when you’re working up a new graphic without the benefit of an image from which you’d otherwise manipulate. Offering much of the same functionality as Adobe Illustrator, Inkscape offers one critical feature that it’s closed source counterparts are lacking – forgoing the hefty price tag. Unlike Illustrator, Inscape offers a 100% free alternative to web designers needing access to decent vector graphics software.
Web Development Tools
Those of you looking to roll up your sleeves and dive right into your projects with a web development IDE should consider Aptana Studio. This software provides web developers with the real-world tools needed to create fully functional web apps. This isn’t to say that you can’t use Aptana Studio to create a static website, rather using it for this alone would be a waste of its overall functionality. This software is a fantastic alternative to Dreamweaver and other similar programs found on Windows.
Now for those of you who would rather keep things simple and stick to a “WYSIWYG” feel, there are some decent solutions available. One that I was fond of until it was discontinued was called Quanta Plus. Far from perfect, it offered great support for templates and with a bit of patience, could be quite useful if you’d rather not code everything by hand. Sadly, this editor is no longer available.
Next up is an application called Bluefish. It makes for a nice bridge between Quanta Plus and Aptana Studio. Bluefish does lack the WYSIWYG functionality found with other editors, but still offers other decent features. If you know what you’re doing, you’ll find that Bluefish is robust enough for the most skilled among you. And instead of offering functionality that simply gets in the way, it provides you with a great set of organizational tools to keep your workflow moving forward. As you move Bluefish into the standard bar, you instantly realize that this is a powerful editor. With Bluefish offering great template action for HTML, PHP and Apache, you really come away feeling like it wasn’t a wasted download.
Above I mentioned the discontinued web editor Quanta Plus? Well, there’s another one that offers similar options and rather than being tossed aside, it has been given new life with a new name. This editor was called Nvu and over time, went on to become what is known as KompoZer. Unlike Bluefish, KompoZer hasn’t seen the level of activity that you might expect. The last update appears to have been sometime in 2010, which makes it difficult to rely on as HTML standards and other issues progress.
It seems that unless something significant happens, KompoZer could face the same fate as its Nvu cousin. I hope this isn’t the case, but it’s really difficult to recommend something that hasn’t been updated in such a long time. There may still be some activity behind the scenes, it’s difficult to say for sure though.
The State of Web Design in Linux
The reason newbie web editors continue to stagnate isn’t really that surprising. The masses are moving to web-based alternatives. This is especially true with the expansion of new developers opting for solutions like WordPress over that of simply running a static website. The idea of running PHP and databases is suddenly easier than it once was.
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Unlike other hosting companies, SiteGround offers bunch of security and performance features for their users. Though some features like SG Optimizer are free, you need to pay for other features like Site Scanner. If you worry about malware infection and want to protect your site, then Site Scanner is premium option you can choose instead of going for third-party solutions. In this article, I will explain how to purchase Site Scanner, configure the setup and scan your site.Site Scanner Vs Other Solutions
SiteGround recommends two solutions for malware protection – Site Scanner and Sucuri. While Site Scanner also uses Sucuri services, the difference is that you can purchase it within SiteGround hosting account. Otherwise, you need to purchase Sucuri from their site outside of SiteGround hosting account. Other than that, you have many security plugins for WordPress sites and services like Cloudflare for this purpose. The good part with Site Scanner is that you can get 50% discount in the first-year price and is still cheap compared to other solutions. In addition, this is an in-house solution from SiteGround and hence you can manage all stuffs in single place. You will get the following features with Site Scanner premium plan.
URLs, files and check domain blacklist scans.
Daily automatic scan and check the status for past 30 days.
Email alert when threats are found and weekly status email.
Scan all uploaded files and quarantine infected files outside root of the domain.Purchasing Site Scanner in SiteGround
Follow the below steps to buy Site Scanner service:
SiteGround Site Scanner Service
Select Site in Hosting Account
This will take you to the pricing plan page. Site Scanner is available under two plans – Basic and Premium. The basic plan does not offer file quarantine, scan on upload and comprehensive scan features. If you are frequently uploading files or allowing users to upload files on your site, then go to premium plan. For the first year, basic plan will cost you $2.49 per month and premium plan will cost you $4.99 per month. As mentioned, this is a 50% discounted rate and you will be charged double the rate from second year onwards.
Site Scanner Basic and Premium Comparison
Purchase Premium Site Scanner Plan
Site Scanner Order FinishedScanning with Site Scanner
Site Scanner will scan your site on daily basis and notify you in case of any threats detected. In addition, you can manually scan the site anytime from Site Tools.
Go to Site Tools section of the site for which you have purchased Site Scanner.
Start Scanning with Site Scanner
In case of any threats detected, you can quarantine the files (need premium plan) or delete them to clean up the site. Otherwise, you will see a success message showing scan completed and no threats are detected.
Manual Scan Completed with No Threats
Check Daily Scan Reports
Note that there are no options to set the time for daily scan schedule. This is done automatically in the background on predetermined time similar to automatic backup setup in SiteGround. You can find the time next to each report result. If it is a peak time of traffic for your site and you notice any slowdown, discuss with their support team to check whether they can change the schedule to another time.
Configuring Site Scanner
The “Manage Site Scanner” section has four sections. You can find the scan results for the past 30 days under “Reports” and enable email alert under “Notifications” sections. Go to “Quarantine” section and turn on the option if you want to quarantine the affected files. This is useful to separate the files from the root domain thus protecting your site.
Disable FTP – if you do not use FTP accounts or worry about someone remotely accessing your site then enable this option. Remember, this will disable all existing FTP accounts and you will not be able to access the site remotely through clients like FileZilla.
Disable SSH – turn on this to disable SSH and SFTP access.
Manage Site Scanner Settings
Disable PHP Upload – this will prevent uploading PHP files on your site. If you are using WordPress, make sure to disable this option. Otherwise, you will not be able to install/upload themes and plugins from admin panel as plugins/themes contain PHP files to work properly.
Disable execution of shell commands via PHP – enabling this will prevent PHP functions to run server commands. Again, you may need to disable this for the PHP functions to work properly.
The options under “Site Protect” sections are meant for isolating your site when under attack. If you feel something is suspicious on your site, enable all these options and take your site offline for troubleshooting and fixing the issue.Weekly Protection Email
Site Scanner will send a weekly security status to the email you have setup in “Notifications” section. It will show you the overall status along with details of URLs and files quarantined in case of infection.
Email from Site ScannerFinal Words
If you have received malware warning notification from Site Ground, you can request for a free scan without purchasing Site Scanner service. However, you can purchase premium Site Scanner plan for protecting your site permanently from infectious files. You can get a week email about the protection status and have peace of mind to focus on other protective tasks.
Besides its open-source nature, customizability is one of the other reasons many users love Linux: you can modify and configure almost every file to meet your specific needs and style. This includes the ability to rebuild a package from source.
The ability to rebuild a package from the source can be beneficial to any Linux power user because it allows you to change packages, enable or disable a feature, or even apply custom modifications.
This article describes simple steps to rebuild a package from the source.1. Enable Source Repositories
The first step before rebuilding a source package is to enable the source repositories for your distribution. Enabling the source repos allows you to search and download source packages using the default apt package manager.
In Debian systems, you can add the source packages by editing the “/etc/apt/sources.list” file.
For example, the following are the contents of the “sources.list” for Debian buster with the source packages enabled.
Once enabled, save the file and update the system using the command:
apt-get update2. Fetch Source Package
After running the update process, you can then fetch the source package to modify your system.
For example, let us use the tar package. Start by creating a directory to store the source packages:
Next, download the source package using the command:
To view the files in the directory:
-la3. Check and Install Build Dependencies
The next step involves checking and installig the required build dependencies for the package you wish to rebuild.
Inside the directory location for the source packages, enter the command below to check for the unmet build dependencies.
The command will display all the unmet dependencies for the package. Although you can install them manually, a simpler method is to use apt to install the source packages.
To do this, use the command:
The command above will fetch the dependencies and install them for you.4. Modify the Package
At this stage, you will want to make the changes to the package and enable or disable any feature you need. (Doing this is a broad aspect, and thus, we cannot possibly cover every change you can make for each package.)
Once you make all the changes and personal tweaks, recompile the source and save it with a different version number. You can do this using the command:
Running this command will prompt you for your desired editor and launch the changelog for you to edit.
You can add a few lines to describe the changes made and change the version.5. Build Package
The final step is to build the source package. Ensure you are in the source package directory and run the command:dpkg-buildpackage
The command will initialize the build process using all the changes made in the above step.
Depending on the changes and the package to rebuild, the process can take a few minutes or longer.6. Install Package
Once the build process completes, it will generate a binary package in the parent directory. To install, all you have to do is use the dpkg command:
*.deb In closing
Building packages is a must-have skill for any Linux administrator and a good skill to have as a regular Linux user. Now that you know how to build a package from source, you can also learn how to easily rename files in Linux and how to use and edit the Hosts file in Linux.
John is a technical writer at MTE, when is not busy writing tech tutorials, he is staring at the screen trying to debug code.
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Building real links that make sense requires human interaction.
I am a firm believer that websites don’t link to other websites, rather people link to other people. Worthwhile links are those placed as an editorial vote by a human being, not automatically generated by a robot.
You need to engage with other people to build these links, which makes effective outreach imperative.
Outreach is typically done via email. The most important portion in outreach link building is what I call the “link pitch” – the message you craft to convince another person to link to you; the build up to where you mention the link.
An effective link pitch is critical to link building success, so I want to cover what goes into a successful link pitch. Here are five key elements of an effective link pitch:
Clear subject line
Immediate demonstration of value
Call to action (CTA)
Let’s take a look at each of these aspects individually.1. Clear Subject Line
The first element you need to consider in a link pitch email is the subject line.
A clear subject line is imperative since it is the first thing the person you are pitching to will see. It will determine whether or not your email is even opened. Your subject line should be direct and focused, making it easy to quickly understand what your email is about.
Make your subject line as specific as possible and ensure it is appropriate for the site you are reaching out to. In fact, sites will often list exactly what type of subject line you should use for a given inquiry. It is always a good idea to look for specific instructions because using an incorrect subject line could doom your link pitch from the start.
After all, why would someone feel inclined to read your email if you can’t even take the time to follow directions?
An effective subject is:
Straightforward2. Immediate Demonstration of Value
While a clear subject line is important to have your emails opened, the ability to quickly establish the value of your outreach is what will get them to actually read your message.
Effectively communicating the benefit of the link is key to any link pitch. You must clearly demonstrate why your link would add value to the site in a way that is easy to understand.
In order to do this you must:
Be concise: Nobody wants to read a long-winded message, keep everything succinct and to the point
Understand the website: Be aware of what is important to the webmaster and their audience so you can explain why your link would be valuable
Be persuasive: You don’t have to be a salesperson, but understanding the psychology behind persuasion is helpful
Be personable: To find a way to stand out from other emails, you need a hook that will keep the person reading
An effective link pitch focuses on the person you are contacting and their site, rather than yourself or your company. You must consider how a link to your site would benefit your contact and then be able to clearly, and quickly, demonstrate that value to them.3. Call to Action (CTA)
Once you have established why it’s worth their while to link to you, you’ll need to include a call to action (CTA).
Your primary CTA in a link pitch should absolutely be where you request the actual link. You have already explained why your link is valuable, and now you need to motivate the person you are contacting to take action.
One way to craft your CTA is to make it easy and straightforward for the person to add the link. Explicitly state where on their site a link to your site would fit best or provide the most value to their audience.
Also, you should include a link to the page you want them to link to so they can look at it themselves to further understand why it would be a good addition to their site.
The whole goal of your link pitch is to foster a relationship that can lead to a link. Make sure you include a direct and straightforward CTA that (politely) instructs the person you are contacting to perform a specific action.4. Secondary CTA
Along with the initial CTA involving your link, you should also provide a secondary CTA within your link pitch.
The secondary CTA should involve some sort of supportive action that is not directly tied to linking to your site. For example, you can tell the person to email you back for more information or invite them to check out your site to get a better idea of the type of content you provide.
Even a simple “Look forward to hearing from you.” suggests you are expecting a response and prompts the person to take action.
Remember, you are dealing with another human being and who is likely very busy, sometimes they need a little nudge to get the ball rolling.
A secondary CTA is necessary because sometimes the first CTA alone won’t be successful. Also, by giving the person a second option they don’t have to choose between simply linking or not linking.
Even a “no” is better than nothing, because now you’ve established communication and can inquiry why the person is unwilling. Once you understand their objections you will be more effective in the future (or even the next time you pitch them).5. Follow-Up
Lastly, you should always follow-up.
While the previous sections deal with the initial link pitch, which is hugely important, the ability to follow-up is equally important. You’re simply not doing your job as a link builder if you don’t follow up after an initial email.
Again, you’re reaching out to real people with real and busy lives. Often you won’t get a response on your first link pitch and you must be persistent in order to be successful.
There are a number of reasons why a person might not respond to your initial link pitch and you need to understand how to follow-up with them appropriately.
Some best practices for follow-up link pitches include:
Allow for three to four days before sending another pitch
Move on to another contact after three or four attempts to contact without a response
Change and tweak your message to create a unique pitch for each follow-up
Always point back to original link pitch to avoid confusion
Consider a different channel of communication (i.e. social media vs. email)
Response rates with link pitches can be frustrating sometimes, but always remember that you are representing a brand/business/website and to keep your messages polite and professional, even on your fourth follow-up with no response.
And always remember to emphasize the value you can offer. Even though you’d really like the link, it should be in their interest to link as well.Recap
Human interaction is integral to building real links.
In order to build worthwhile links you must reach out to other people with worthwhile sites and convince them to link to you. The most common form this outreach takes is a link pitch via email.
An effective link pitch is crucial to the success of your link building efforts, because real links require human engagement. Every situation and every link pitch is going to be different and requires a custom approach. However, by keeping these five classic elements in mind, you can put yourself in a position to be more successful and effective with your link pitches.
How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers
Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In this article, I describe a process I recommend to run effective discovery. It can be applied both for onboarding new customers, but also applied for prospects when pitching.
The post is aimed at marketing and in particular digital marketing agencies and consultants, but client-side marketing teams looking to review their position in the market may also find it useful.
More details on the questions to ask during discovery are available in this client discovery process checklist template I have developed for Business members. You may also find the brand audit in the Smart Insights Agency Toolkit useful.
The term “Discovery” is not used universally, so let’s start with the obvious “what?” and “why?” questions.What is discovery?
The term discovery graces a lot of agency process charts on pitches but what do we mean by it and what is its value? My view is that the purpose of the discovery stage of a project and the insight that is delivered from it ensures we produce marketing assets and campaigns that are relevant, engaging and effective for our (or our clients) audience and eventual customers.
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Anthony Iannarino has a useful definition of agency client discovery :
“Discovery is about learning what your client needs, their strategic indicatives, their goals, and their outcomes. Discovery work is what allows you to neatly tie anything you propose to what your client needs and to tailor it to those specific needs”.
So, discovery is about collating and analyzing insights about brands, their competitors and most importantly, the characteristics, beliefs, behaviour and perceptions of their audiences. It should involve undertaking as thorough an investigation as possible (within real world constraints) of a range of research data that is pertinent to the engagement you are involved in.
By that I mean that if you have an open brief from a client (and subject to budget or your own pre-agreed time investment) you will look at ‘everything’, for example: the overall market, existing marketing initiatives and their efficacy, brand metrics, social network insights, existing customer, prospects or stakeholders and their personas
But more likely you will focus on discrete areas of discovery to serve a specific client brief or set of marketing objectives: ‘Market / marketplace discovery ‘, ‘social media landscape discovery’, ‘campaign effectiveness discovery’, ‘website /ecommerce efficacy discovery’ etc.Why do discovery?
So, the aim of discovery is to eliminate hunches and subjective views and instead create sound, defensible rationale for the marketing approaches and proposals that will be subsequently discussed and implemented with clients.
The depth and breadth of activity undertaken within a discovery exercise should and will flex; depending on the requirement and timescales and budgets involved. But even if flex is involved you should always look to undertake discovery – even a ‘small’ site build or inbound marketing campaign requires some due diligence before launching.Who should look after discovery?
The answer to “who?”, depends on the size and specialisation of the agency, but a Planner in larger agencies or a senior account handler will probably lead it with a good strategic (and organised!) head in smaller agencies. Their role is to act as the conductor of the orchestra, as it were, since will work with other team members to look at data / research sources, triangulate findings and ensure thinking is coordinated.
agree exactly what hypotheses or objectives are being addressed
manage who is looking at what within the team
triangulate the findings and resultant insight from the disparate research and data sources.
And are also keeping an eye on the timeframe and budget / resources that is being worked to, to create a robust, (and as mention earlier, defensible) rationale for the insights and proposals that will subsequently be discussed with client.Charging and paying for discovery
Any discovery activity will take time (even if that may flex depending on the circumstances of the engagement), but even a shortened discovery phase should be costed out. The due diligence and thorough research that the agency will complete and the robust insights gained will only strengthen any campaigns or projects that are subsequently created. Agencies shouldn’t give away their thinking time for free in order to secure a ‘commodity’ service e.g. site builds, email production, SEO management etc.
That’s a perennial debate, up there with pitch fees of course, but one you should keep to when and where you can. Having said that, an amount of discovery will inevitably always be needed pre-sale e.g. at pitch stage or in order to recommend an overarching strategy. In that case you should invest a pre-agreed amount of time (normally agreed between the new business director and account director or board director etc.) for ‘discovery-lite’ – and stick to it. Demonstrating to your client or prospect that you have some robust initial insight based on due diligence / discovery will go a long way to selling in a solution. The level of investment you make (multiples of in-house time and / or any externally commissioned research) will depend on the potential long term worth of the client business to you.Discovery workstreams
‘Discovery’ is a bit of a catch-all term for a range of separate research gathering and data assimilation workstreams and can involve things like desk research, face to face or distance interviews with client teams or customer groups and the use of different software platforms to mine information. Each piece of work can be substantial and in a larger agency may be completed by different team members, hence ‘workstreams’.
In the second part of this article, I will explain 9 activities that can form the workstreams for the discovery process.
4 behaviours that set top-performing marketers apart
Earlier this year the Harvard Business Review published a research paper that set out the top behaviors of the most successful CEOs. With many business leaders failing in their roles (from 2000 to 2013 25% of the Fortune 500 chief executives who left their firms were forced out) the authors conducted a study based on research conducted over 10 years with a database of 17,000 C-suite executives – including more than 2,000 CEOs – which covers all major industry sectors and a full range of company sizes.
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Within this post, I would like to highlight each of the behaviours that set successful CEOs apart and illustrate with examples how they can also apply to marketing leaders more specifically.
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Access the Free digital marketing plan templateThe four behaviours
As the original HBR article explains, the behaviours identified sound deceptively simple, however, the key is to practice them with disciplined consistency, which happens to be a challenge for many leaders:1. Deciding with speed and conviction
Effective leaders do not necessarily make great decisions all the time. Instead, they recognize that a wrong decision may be better than no decision at all and are therefore capable of making decisions earlier, faster and with conviction, often against a backdrop of incomplete information. This is something Amazon’s Jeff Bezos singled out in his 2023 letter to shareholders:
“If you wait for 90%, in most cases, you’re probably being slow.”
Marketing leaders are faced with many important decisions on an almost daily basis that have the potential to impact brand and business performance. Sometimes the data we receive as marketers is inconclusive and contradictory, offering no clear case to go one way or another. However whilst we may want to get to the ‘perfect’ answer, in reality, this is rarely possible and therefore judging the right amount of time to assess options and then move on to make a quick decision is crucial.
Consider framing decisions by asking yourself two questions:
What’s the impact if I get it wrong?
How much will it hold other things up if I don’t move on this?2. Engage for impact
Once a clear course of action has been set it’s essential to get buy-in from key stakeholders. Strong alignment across the board is a top trait of effective leaders and involves an astute understanding of others’ needs and motivations and engaging others around a common goal.
Bringing others with you is particularly important for marketers, especially those in more technical roles and disciplines. SEO, for example, is a process typically managed by marketing and yet may impact different areas of a business, including public relations, ecommerce, sales and consumer affairs. However, everyone may not agree on your SEO plan, especially if it affects their department directly (e.g. an off-page strategy involving influencer outreach, something PR may typically manage).
An effective leader recognizes that whilst not all decisions will be popular, the key is to gain support by instilling confidence that their plan will lead to a successful outcome and benefit everyone overall. Conflict management and the ability to tackle difficult situations positively are therefore important skills to master.3. Adaptiveness
The HBR study found that CEOs who excel at adapting are 6.7 times more likely to succeed and points to the aftermath of Brexit and the 2023 US presidential election as events that showed how certain leaders were able to adjust to a rapidly changing environment.
Effective marketing leaders understand that to drive meaningful digital transformation at scale, businesses and brands must be open to change and a long-term perspective, all of which will enable marketers to optimise digital media activation, create first-class experiences and develop learning across the organization. Much of this will be dependent on each organization’s stage in the digital transformation journey:4. Reliability
The ability to deliver results reliably over time is a trait admired by both senior leaders and employees alike, with predictability and a steady hand being preferred to dazzling one-off successes.
Whilst reliability may not sound like the most exciting of characteristics, the ability to deliver consistently over time is a very difficult skill to master, which explains why this is cited as possibly the most powerful of the four essential CEO behaviours in the original HBR study.
A key practice here is about setting realistic expectations early in a role and spending time understanding the situational environment. Form a marketing perspective this will involve evaluating all elements of the marketing mix as well as the company or brand’s plans, budgets, and forecasts. Assessing the business landscape and gaining a clear idea of key stakeholder and customer expectations (see stakeholder analysis above) will enable you to align these with your own point of view of what’s realistic.
Strong organization skills is linked to reliability and good leaders establish effective business management systems, including:
Clear cadence of meetings with relevant stakeholders
Dashboard of meaningful metrics, updated regularly to reflect marketing performance
Strong team of individuals, each excelling in their specific areas of expertiseConclusion
There is not ‘perfect mix’ of the four behaviours and every marketing leader will need to dial up certain traits depending on his or her specific situational context. For example, those working in a fast-moving, entrepreneurial environment such as a startup or small business, will need to excel at adapting proactively, whilst those working in more stable, corporate organizations may need a stronger emphasis on engaging for impact where stakeholder alignment is much more crucial to success.
Nevertheless, although other qualities including integrity, work ethic, compassion, and confidence are all very important, as the HRB study has shown good leaders who focus on these four essential behaviours are much more likely to be chosen for leadership roles and ultimately succeed in their position.
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