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Technology is growing rapidly, and with every passing day we are more and more consumed and increasingly depended on it. But technology is more vulnerable than protected. Most of the technology is poorly secured giving rise to the biggest concern i.e. cyber security.

Fake Online Employment and Job Scams

College Students Swindled into Pay for Job Scams

The FBI (Federal Bureau of Investigation) issued a public service announcement (PSA) on the 18 January 2023. With this announcement, they described a scam which is precisely targeting the college students looking for work.

How do Job Scams work

Scammers Post Jobs

Fake Checks

Once the student shows interest in the job opening, heshe receives a counterfeit check in their mail. This mail instructs them to deposit the check into their personal checking account.

Withdraw & Transfer Funds

The cyber-criminal further directs the employee-student to withdraw the funds from their checking account. They also direct them to send a portion to another individual via wire transfer. They often mention that the transfer of funds is to a “vendor” that is needed for equipment, materials, or software essential for the job.

Banks Confirms Fraud Checks

Consequences of being scammed

Due to the fraudulent activity, the student’s bank account may be closed. Further, a report could also be filed by the bank with a credit bureau or law enforcement agency.

Since the student transfers amount of the counterfeit check to the scammer, heshe would be responsible for reimbursing the same to the bank.

With this scam the scammers are successful in obtaining personal information from the student, this leaves the students more exposed to identity theft.

The funds collected by the scammers via such scams could be potentially utilized to fund illegal criminal or terrorist activity.

Examples Of Employment Scam E-Mails

Below are the examples of some of the regular employment scam emails:

“I have forwarded your start-up progress report to the Personnel Dept and you will get your confirmation letter soon. They will also be facilitating your start-up funds with which you will be getting your working equipment from vendors and getting started with training.”

“You will need some software and also a time tracker to commence your job training and orientation. The funds for the software will be provided for you by the company via check. Make sure you use them as instructed for the software and I will refer you to the vendor you are to purchase them from, okay.”

“Enclosed is your first check. Please cash the check, take $500 out as your pay, and send the rest to the vendor for supplies.”

Be Alert when Job Demands calls for Receiving Or Processing Funds.

Students need to be extra cautious when accepting any online job. Never accept any job that demands depositing checks into your account. Also, if the job demands to transfer any amount to individuals or accounts, “then it could be a potential scam.

Poor Use Of English In Job Mails

One important thing to note is that many of the scammers are not native English speakers, hence the messages they send may have poor use of the English language in them. Check for incorrect grammar, capitalization, and tenses in the emails they send.

Report Immediately

Report to the FBI or your local authority and forward any such suspicious e-mails to your college’s IT personnel.

Conclusion

Cyber criminals impact the economy and also the daily lives of every individual. Sadly due to the lack of knowledge and awareness, many of us become easy victims. If you have been a victim of such scam or any other Internet-related scam, contact the FBI’s Internet Crime Complaint Center at IC3.gov.

Read next: Most common Online and Email scams & frauds.

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4 Smart Practices To Avoid Online Shopping Scams

For many retailers, the holiday season accounts for more than 30 percent of their yearly earnings. That’s not surprising considering that on average, Americans have been spending more than $700 on gifts every year for the past decade. And 2023 is expected to set a new record of a whopping $886—the biggest budget Santa has had in the last 20 years.

With all that money moving around, bad actors will almost definitely want to get their hands on some. Some are clever, and even the most careful shoppers can fall prey to their tricks. But by following some basic tips and good security practices, you can make yourself a harder target and hopefully avoid giving unintended gifts to online fraudsters.

These days, your inbox is probably flooding with promotional messages, newsletters, and sales you “just cannot miss.” Some may offer spectacular deals, but you should be cautious instead of jumping in head-first, says Camille Stewart, global head of product security at Google.

“People should look to see if the message is sent from a public email domain,” she says. “Most of the brands sending promotional emails have a website and will send emails using their domain name. So you should be skeptical of promotional emails from a Yahoo or Hotmail address, for example.”

[Related: Scammers are targeting your calendar—here’s how to stop them]

If the sender’s address or anything else in the email’s body is off—pixelated images, bad grammar or misspellings—report the message as spam and delete it immediately.

Here it’s also very important to make sure the spelling is correct. Scammers will buy similarly spelled domains to trick and confuse shoppers, and sometimes the differences are so minimal, you won’t notice them unless you look very closely. Keep an eye out for tricks like using a 1 instead of an i, or swapped letters that will easily fool your brain. After all, popcsi looks awfully similar to popsci.

One of the most annoying things about online shopping is having to create an account on a seller’s website. It makes sense to do it because it protects your data, but it seems like a lot of effort—especially if you’re not planning on buying there ever again.

Sticking to websites and retailers you already have an account with might be the easiest way to go. But if you shop at a new online store, your best bet is to check out as a guest. This will theoretically ensure the site doesn’t permanently store your information—from your name and address to your credit card number—and will avoid you the trouble of coming up with yet another password.

If you’re shopping from a big retailer and checking out as a guest is not an option, you may be able to sign in using your Google, Apple, or Facebook account. Contrary to what you might think, as long as that account is properly secured (with a strong password and two-factor authentication) this is a safe way to access a site. The retailer never gets your credentials, just a nod of authentication saying you’re actually who you say you are. The best part is that if you decide you don’t want to associate with the shopping site anymore, you can go and easily revoke access to it. (We wrote a whole story about how to do this if you need a bit of guidance.)

But there will be a time when you’ll want to buy from a site where your only option will be to create an account. If that’s the case, take a big breath and arm yourself with patience—and a password manager.

“During the holidays, the volume of sites you’re creating new accounts for and the penchant to create holiday-themed passwords make us susceptible to hacking,” Stewart says. “A good password manager can be a game-changer.”

Whether you get a dedicated app or use the one built into your browser (Chrome and Firefox have them), password managers are great at two things: creating extremely secure credentials and remembering them for you. That way you won’t have to worry about future data leaks that may bring ghosts of Christmas past.

If you have a low-risk disposable email address—one you use only for promotions and things you’re not actually interested in—Stewart says this is the time to use it. If you don’t have one, this may be the perfect time to create it.

Maybe you apply this tip year-round, but it bears repeating: when it comes to online shopping, leave your debit card in your wallet and use your credit card instead.

Debit cards are a direct link to your checking account, and the cost of your purchase is subtracted from your funds almost immediately. If you’re a victim of phishing, there’s a possibility the scammers may be able to repeat the transaction or use your card details to buy somewhere else, taking money directly out of your account.

If you fall for a scam while using your credit card, you’ll have more time to call your bank and file a claim. Also, most major credit cards have some kind of insurance or protection against online fraud. If that’s the case, you’ll probably get whatever amount the scammers took credited to your statement instantly upon notifying your bank.

A great way to stay on top of all the movements involving your credit card is to check your balance constantly. This means not only waiting for it at the end of your cycle but making it a recurrent habit throughout your week. If possible, you can make your life easier by setting up alerts for every transaction on your credit card.

Most banks will send you an email or text message every time there’s movement over a certain amount that you determine. By setting that threshold as low as $1 or 50 cents, you’ll even be aware of those seemingly harmless in-app purchases you keep making in your favorite virtual farm game.

Listen, we know the holidays are a busy time, and mobile devices make it really easy to shop for presents on the go. But if you’re going through your nice list while commuting or taking a break at your local coffee shop, be mindful of your connection.

[Related: How to secure your apartment-provided WiFi]

In other words, never share sensitive information over public WiFi. This applies to everything you don’t want to fall into nefarious hands: sensitive work documents, sexy photos, and, of course, your financial information. Stewart points out that any form of public WiFi is notoriously insecure and easily hacked, so you don’t know if someone may have access to your device or your data through that connection.

To be on the safe side, do your shopping while using your own mobile data, or at home, while connected to your own WiFi. There are already so many things you’re probably concerned about this holiday season. Don’t let scammers be one of them.

Job Information And Seeking Training (Jist)

The recruiters are overburdened with resumes. No matter which job board a recruiter uses or which company he works for, the number of junk emails, inappropriate resumes, and irrelevant work experience will always flood his inbox. Going through more than 50 resumes on a daily basis of around 2 pages each is a task in itself. It gets very difficult for a recruiter to find the correct fit and, at the same time, for the application to stand out in the crowd of thousands. To solve this problem, the industry has now come up with the JIST technique of resume creation. In this article, we will be understanding the concept of JIST in resume creation, what problems JIST is going to solve, how it is more efficient than our traditional concept, and how to prepare JIST.

JIST, which stands for Job Information and Seeking Training, is also referred to as mini resume cards. These cards serve the purpose of a short resume and a business card. The cards are generally 3″ by 5″ in size and were first introduced by the JIST Publishing Corporation. JIST cards are currently very popular in the industry because they help the recruiter understand the gist of an employee in just 30 seconds. The cards are colorful and attractive by nature, so they are also pleasant to look at, and the recruiter can make a decision in minutes. Through JIST cards, applicants can sell themselves in small boxes. It is just like a postcard, but for official purposes.

JIST cards should include the individual’s contact information. Cell phone number, telephone number, fax number, email ID, LinkedIn ID, and others are just some examples of the different contact information a JIST cardholder or applicant can include in it. Mention the fastest mode of communication only in the JIST card.

Mention your name on the card. Please avoid nicknames or only use first names. JIST cards are not postcards, but your official resume in the hand of the recruiter. One can bold the name or use a different color to make it look attractive.

Mention briefly the type of job you are seeking. There could be situations in which you are seeking a total career switch or when you want to mention that you are looking for an entire developer or techno-functional role. It is better to mention the type of employment an applicant is seeking to save time for both parties.

List the number of years of industry experience you have in a particular domain, and if you are a fresher, you can skip this part as well.

Mention your accomplishments on the JIST card. Make sure to provide numbers, a percentage increase, or the name of awards you have received while working. Some of the examples could be

I helped the organization save 5% of the total cost through the new automated process.

I was able to acquire sales worth 5,000 dollars in the year 2023.

I have been awarded the position of future CTO, CEO, future leader, and rising star in the company in 2023.

If you have any hard skills like a technical person might have, for example, Python, C+, C++, Java, HTML, CSS, WCAG, Aria, Agile, Scrum, JIRA, Confluence, proposal writing, or others, please mention the same in the card. It helps the recruiter understand if you would be fit for the role or not.

If you have done any certifications or industrial training, that should also go on the JIST card. It is critical for freshmen or people who have upgraded their skills and are looking for new opportunities.

Mention any work-related personal assets that you have acquired throughout the years in the JIST card. One could also mention the volunteer work that one does, as this will create a positive image of the applicant in the eye of the viewer.

Avoid lengthy sentences or verbose statements. The shorter and crispier the card, the better it is for you.

Try to make the card look aesthetic and engaging. A simple white background with black text will never stand out. Try to be creative but formal at the same time.

Always carry your JIST cards in interview sessions, corporate meetings, and some social gatherings.

Attach your JIST cards with your resumes and share them with your friends, colleagues, and family members for passing on in case of relevant opportunities.

Use fonts, bold lines, or achievement when required, and use colors to make your JIST card attractive.

Applicants also need to understand that not all of the points mentioned above will be applicable to them and the industry in which they work. It is at the discretion of the JIST cardholder to decide which information to put in and which to avoid. The more, the merrier is not the case when it comes to the JIST cards.

A JIST card is going to provide the applicant benefits over a regular resume in the following ways −

It will help the recruiter gain all the important points in just 30 seconds.

It will give you an edge over the other 1,000 applications lying on the desk of the recruiter.

You can highlight all the important points about your career summary on just a 3″ by 5″ card.

This will act as both your resume and business card.

One can also attach such cards to bulletin boards or grocery shops. Since this is something new in trend, it ought to catch the eye.

It was mentioned in a survey that 90% of recruiters prefer JIST cards to resumes.

According to the survey, 30% of recruiters would like to meet an attractive JIST card holder even if there are no openings for the skillset mentioned.

JIST cards can be attached to the front of a resume, included in a thank-you note an applicant sends to the recruiter or included in digital format in the body of an email.

The economy is facing the aftershocks of the recession, the pandemic, and the ongoing war between Ukraine and Russia. Today it is the employee’s market, but at the same time, companies are spoiled with choices because of the borderless world. With a work-from-home model, companies can hire talent across the globe at a cost of their choice, and hence, if you want to stand out in the mass market scenario, you have to be different from the rest of the world. There are thousands of people who can drive sales for the company, but what will set you apart from those 1,000 is your ability to talk numbers, your presentation skills, and your readiness to adapt yourself to market needs and trends. JIST cards are one such technique that is going to set you apart from the flood of resumes for a job opening.

Illustrators Are Out Of Job, Thanks To Google’s Imagen And Openai’s Dall

The accuracy of the images generated depends hugely on how much noise it can cut off from the data

Artificial intelligence has come a long way in replacing human agency with automated mechanisms. The recent developments in the domain of art-making is only proof of its creative capabilities, so much so that it is being perceived as a threat to illustrator jobs. Illustrating is a creative vocation that in the commercial domain doesn’t remain so, at least in certain areas. Well, it depends on what is the goal and the inputs used to generate the image. Earlier too, we have seen numerous AI image generators such as Anonimyzer, DeepDream, DeepAI, etc., but none have been even close to generating uncanny images like the ones generated by Open AI’s Dalle E-2. Recently Google has released a new AI image generator that takes written commands to generate images. Imagen is considered the perfect solution for problems that put limits on imagination. Yes, digital designers understand pretty well what it is like to generate an image of two people sitting in front of a Paris tower. Does this mean it’s time illustrators are obsolete and they should bid goodbye to their artistic pursuits? Not yet. There is still some time before this idea of doing away with illustrators becomes a reality. Reason: Limitations.

Unlike the earlier image generating algorithms, these applications use Neural networks which churn images crunching huge sets of data relating to categorising text, and images and identifying the relation. The neural networks identify the pattern from the data fed, as to how an object should be manifested in a physical space. The accuracy of the images generated depends hugely on how much noise it can cut off from the data. Both DALL E2 and Imagen depend on diffusion models, which have proven to be effective to produce near-perfect images, semantic in their creation, wholly depending on textual inputs. So far so good. Considering the fact that we have been only able to have access to the images generated and not the applications, they need to be taken with an element of caution. As Dr. Hossein Malekmohamadi, the Senior Lecturer in Game Programming at De Montfort University, Leicester suspects, it is possible that the companies have released only the best of the pictures for public consumption.

The models are trained with huge datasets like LAION-400M, an open data set filtered with OpenAI’s CLIP, which scraps data from locations including unmoderated sites, a reason why the developers claim these algorithms are a bit off the intended purpose. Given the inherent bias the data carries within, the likely chance of it being exploited is immense. Precisely, because of this reason, as stated by Google, Imagen’s access is restricted to developers. But it doesn’t spell an end to the prospect of creating images out of mere text prompts. The biggies of the tech industry are taking prompt steps towards overcoming these hurdles. While OpenAI is planning to strictly implement a safety system by onboarding up to 1000 people every week, who should follow content moderation policies to access their application, Google intends to work on “vocabulary of potential harms”. Besides, the artwork is always enriched by details, which DALL E-2 seems to fall short on. According to Mathematician Jeremy Kahn, the algorithm doesn’t work for adding details like lighting or shadow, merging borders, or understanding binding attributes. This should sound like music to the designers bothered over AI-induced job insecurities!!

While the tech companies scratch their grey cells to find all viable means to overcome the challenges, it is utterly important to question if the AI-generated artwork be categorised as creative work at all. Creativity is very much a human predisposition and defines what it means to be human. Is it possible for an algorithm to imagine a spiral staircase as whales’ teeth? Perhaps not. Not until and even decades after the bias issues are resolved. If evolution is to be believed, then the way AI is integrating with human life has to be accepted. Therefore, it would be fair to say, AI art generators should be considered a source of inspiration and not an obstacle.

Credit Card Processing Scams Targeting Small Businesses

Your business needs a credit card processor to accept payment via credit cards, debit cards and digital payment methods.

Common credit card processing scams aim to trick businesses into expensive long-term contracts with unnecessary bells and whistles.

When choosing a credit card processor, do your research and be wary of tiered pricing, leasing equipment or giving in to high-pressure sales tactics.

This article is for business owners who want to understand common scams and red flags in the credit card processing industry.

As cash usage declines and customers move toward contactless payment methods, many organizations partner with credit card processors to accept payments. However, finding the right credit card processor can be challenging. Buzzwords, aggressive sales tactics and a dizzying array of equipment can cloud the selection process. Unfortunately, some credit card processors aren’t as above board as others and try to scam businesses into paying more than necessary.

We’ll outline six typical credit card processing scams to look for and share tips and best practices for finding a legitimate credit card processing partner to help your business grow.

Evaluating credit card processors can be confusing. As you research credit card processors, watch for the following common scams, hidden fees and other undesirable features that can make your business pay more than necessary.

Credit card processing costs and fees aren’t always transparent. Some payment processors use low quotes to attract business owners and then tack on costs based on transaction types. For this reason, consider steering clear of credit card processors that offer tiered pricing models.

Tiered pricing means the processor separates your fees into three separate categories based on the type of payment method used:

Qualified

Mid-qualified

Nonqualified

Typically, mid-qualified and nonqualified transactions incur much higher fees that add up over time. Debit card transactions are usually covered under the low-cost qualified tier. However, the processor may list cardless transactions like Apple Pay as nonqualified transactions.

The No. 1 way to avoid hidden transaction fees is to choose a credit card processor that charges a flat rate. If you want to try a tiered-pricing processor, it’s crucial to read the fine print before signing a contract.

Tip

To lower your credit card processing fees, use an address-verification service, ensure you set up your account and terminal correctly, and consult a credit card processing expert. You can also negotiate lower credit card processing fees directly with the provider.

Do your best to avoid an equipment lease agreement with credit card processors, even if you don’t have the capital to purchase your equipment.

Leasing equipment means no upfront costs. However, over a few years, you’ll end up paying thousands of dollars. In contrast, purchasing your credit card terminal would cost around $300. Would you prefer paying $300 or $4,000 for your credit card terminal?

If you find that the credit card processor you’re considering is pushing you to lease equipment, your best bet is to keep shopping around.

So what should you do if you don’t have the capital to purchase a terminal? If you have between $100 and $300, do some research and find a credit card machine that suits your business’s needs before talking to a processor about leasing options.

A short-term terminal rental may be worth considering. An even better option is reprogramming the devices you already own.

Tip

Carefully evaluate the type of credit card machine you need. For example, you’ll need a mobile terminal to accept mobile credit card payments and an NFC-enabled machine to accept NFC mobile payments.

After gathering the details about your per-transaction rates, ask about surcharges. It’s not uncommon for credit card processors to add fees that aren’t included when they disclose rates.

Surcharges can significantly raise your monthly costs, eventually adding up to hundreds or thousands more than expected. As you review your agreement, pay attention to the “surcharges” section to find unexpected additional fees.

Aside from reading your contract’s fine print, here are some additional ways to avoid surcharges:

Avoid cancellation fees. Choose a credit card processor that won’t charge cancellation fees. That way, if your first bill is more than you expected, you can find another processor.

Pay monthly. Find a processor you can pay monthly so you don’t run into unpleasant surprises. If you’re a solopreneur, you may want to consider a processor that doesn’t have a contract, like PayPal.

Ask about customer support hours before entering into an agreement with a credit card processor. Some sales representatives may be persistent until you sign the contract – and then it becomes challenging to reach someone for support.

Poor customer support is common when a credit card processor outsources sales representatives. They’re focused on their commission; they vanish once they close the deal.

Research your potential credit card processor thoroughly to avoid this scam. Get opinions from other business customers, read positive and negative customer reviews, and consult the Better Business Bureau. Additionally, review the processor’s business website for online resources like FAQs, a blog and a knowledge base.

Never let a prospective credit card processor rush you into signing an agreement. If the sales representative you’re working with pressures you with dates or limited-time offers, it’s a huge red flag.

When choosing a credit card processor, you’re searching for a business partner, so always take your time. Many reputable credit card processors will present exclusive offers, but they won’t use offer deadlines to force you into a premature decision.

Steer clear of this scam by taking your time to research more than one credit card processor. Even if a processor initially sounds like the best option, look at at least two others. Base your final decision on research, not pressure from a salesperson.

Tip

Consider using a decision tree to make your final credit card processing choice. A decision tree can help you weigh the pros and cons and evaluate what’s best for your company.

Card processors may try to sell you specific point-of-sale (POS) system software. Software that can handle all your business operations is appealing. However, adding POS software to your package can drive prices through the roof.

Credit card processors know businesses can leave if they find a better option. However, it’s harder to leave if a business uses a provider’s POS software. Starting over from scratch is a huge hassle when everything is already running.

If a credit card processor offers POS software, ask if it’s compatible with other payment processors. If the answer is no, it’s a huge red flag. While adding POS software to your agreement may seem enticing and convenient, it may cause massive headaches – and cost big bucks – in the long run.

Tip

Some credit card processors don’t charge for POS software. Read our Square review to learn about a top credit card processor with free POS software.

Tip

Ask credit card processors you’re considering about how they can help your business mitigate credit card security risks.

While researching providers, look to credible third-party sources for more information. The Better Business Bureau (BBB) is a good place to start to assess a company’s reputation and stability.

Pay close attention to customer reviews and recommendations from respected industry players. Their first-hand experiences can save you time, money and opportunity costs.

Contracts and agreements with B2B processors are negotiable. Educate yourself on what to look for in your credit card processing service agreement.

Evaluate the contract’s length, out-of-pocket costs and recurring fees before you start negotiating. And remember that you’re negotiating with a potential future business partner. The end result should be a win-win.

Tip

To ensure successful negotiations, keep an open mind. Focus on the big picture and essential contract points, and work with the processing company to ensure you end up with the best contract for your business.

Tip

To learn more about the applications Stripe integrates with, read our QuickBooks Online review, our review of Shopify and our WooCommerce review.

Not accepting credit cards isn’t a viable option for most businesses. Your business likely needs a credit card processor to operate. But that doesn’t mean it also needs a tiered pricing model, licensed POS software, or hidden fees and surcharges.

Remember that credit card processing is a tool to help you serve customers and increase revenue. Research potential credit card processors thoroughly, ask for software and POS demos, and request a free trial.

The more you educate yourself before signing a contract, the more likely you’ll partner with a company that fits your needs and doesn’t try to scam or trick you out of your hard-earned money.

Dachondra Cason contributed to this article.

What Is The Highest Paying Marketing Job? Top 15 Job Roles

blog / Sales and Marketing Top 15 Highest Paying Marketing Jobs to Switch to Your Next Role

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Marketing has become a billion-dollar industry thanks to companies focusing on omnichannel marketing. Moreover, brands are also hopping on the latest trends like marketing automation, direct marketing, and influencer marketing to increase visibility and stay ahead of the competition. Consequently, this necessitates skilled talent to fill up such marketing positions. Without a doubt. marketing has indeed become one of the most sought-after careers in the industry today. Let’s, therefore, see what is the highest-paying marketing job and what roles and responsibilities they entail.

Here is a list that helps answer what is the highest-paying marketing job, along with associated roles and responsibilities.

ALSO READ: How to Become a CMO and Scale Your Company’s Growth

The average salary of a marketing director in the U.S. is $181,405 per year. Evidently, they perform similar functions as that of a CMO. However, marketing directors have less experience than CMO. They primarily do market research and work on marketing campaigns, ideas, and policies for the products or services offered by the company. Moreover, they must ensure that such campaigns and policies align with the business objectives.

The average annual salary for this role in the U.S. is $103,716. The primary role of a product/brand management analyst is to research and analyze market trends. Moreover, they must work on consumer responses to prepare effective marketing strategies.

This job involves planning marketing strategies and campaigns to promote products and services in the global market. Furthermore, people in this job must have excellent writing and communication skills. The average salary for this role in the U.S. is $136,785 per year.

A creative director’s average annual salary in the U.S. is $142,540. Their job requires them to not only develop creative ideas and designs but promote and market products or services as well.

The average annual salary for this role is $104,603. While this job offers great pay, it comes with many responsibilities. It includes responsibilities such as identifying market demands, working on brand ideas, strategies, communication, and creating brand awareness.

ALSO READ: How to Become a Brand Manager Who Can Create Timeless Brands

For this role, expect an average salary of $155,249 per year in the U.S. The role mainly involves managing media relations, white papers, and press releases for the company.

If you are searching for what is the highest-paying marketing job in a leadership role, check out the roles and responsibilities of VP marketing. The average salary for this role in the U.S. is $273,953 annually. The role, moreover, requires managing marketing policies and strategies. It also includes creating plans to promote the business.

The average annual salary for this role is $197,990. However, it is necessary to have expert knowledge of the product management cycle to market the product. The job also includes preparing budgets and policies for product marketing.

This is another well-paying marketing job that offers an average salary of $127,191 per year. Nevertheless, this role is more on the technical side: Therefore, one needs to be well-versed in keeping and maintaining the whole marketing database of the company.

Communications directors earn $179,812 per year on average. Overall, their work involves promoting marketing campaigns to increase customer engagement.

It is a niche marketing role that involves market research and knowing customer requirements. This is to help improve the user experience of products. Without a doubt, UX directors help companies retain their customers, and for this, they are offered an average annual salary of $101,350.

Experienced SEO specialists earn an average salary of $129,969 per year. In brief, this is another niche role in content marketing, and it involves planning SEO strategies to improve website ranking on search engines.

Let’s understand what is the highest-paying marketing job criteria to consider when applying for the role:

Skills

: Furthermore, learning top skills like data analytics, market research, search engine optimization, and content marketing can help one get high-paying roles

Industry

: Nearly every industry requires marketing to promote business growth. However, marketing salaries may differ as per the industry because of market research and trends. For example, marketing roles in fintech, SaaS and e-commerce pay higher salaries

Location

: In addition to the above factors, living in a city that has all major brands and entities can mean a higher marketing salary

Wondering what is the highest-paying marketing job skill and qualification you need to possess? Then this list should serve as a guide:

Search Engine Optimization (SEO)

Content marketing

Copywriting

Market research

Brand management

Storytelling

Customer relationship management

MBA in sales and marketing

Marketing Management Certification from the American Marketing Association (AMA)

Google Ads Certification

Google Analytics IQ Certification

As you have understood what is the highest-paying marketing job, let’s now analyze its growth trajectory:

Marketing Associate

Social Media Associate

Digital Marketing Associate

Product Marketing Associate

Digital Marketing Coordinator

These jobs require up to 2 years of experience in the field of marketing.

SEO Strategist

Content Strategist

Marketing Coordinator

Marketing Analyst

Apply for such roles after 3–4 years of marketing experience.

Senior Marketing Manager

Brand Manager

Public Relations Director

Marketing Director

Gain experience of around 5–8 years in marketing before applying for the job.

Chief Marketing Officer

Vice President, Marketing

Creative Director

Lastly, such C-level executive marketing jobs require a minimum of 8-10 years of chúng tôi what is the highest paying marketing job’s growth potential? According to the U.S. Bureau of Labor Statistics, marketing manager jobs will likely grow by 10% from 2023 to 2031. Moreover, there will be around 350,000 marketing manager jobs in the U.S. by the end of this decade.

As you already know what is the highest-paying job in marketing, it will be easier to now negotiate because of the average salary range for each role. So, here are a few negotiation tips to get higher pay:

Suggest a few marketing campaign ideas that you would like to work on after joining the company; it helps the company understand the value you bring to the table

Provide a salary number in the negotiation round rather than quoting a range

Propose a higher number than what you want because it is likely the company will negotiate the final amount

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