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Apple’s wearables category is set for strong growth over the next four years, according to the latest predictions from IDC.
It says that the ‘earwear’ market – comprising headphones with smart features like Siri – is set to hit 139M shipments this year, rising to 273M shipments by the end of 2023. That would represent a cumulative annual growth rate of more than 40%…
IDC said that ‘earwear’ dominates the wearables market.
Accounting for the majority of shipment volumes throughout our forecast is earwear, which is set to reach 139.4 million units this year and nearly double to 273.7 million units in 2023. For an earworn device to be considered a wearable by IDC’s definition, it must offer functionality beyond audio, like a smart assistant, health and fitness tracking, or audio experience enhancement. Already, multiple vendors have capitalized on this emerging trend with devices that span the product spectrum, from truly wireless earbuds to full over-the-ear headphones, and a wide range of prices, from as little as $50 to several hundreds of dollars.
The firm doesn’t give any projected breakdown by brand, which wouldn’t in any case be particularly meaningful given the huge range of products considered here, but it’s safe to say that Apple is very comfortably positioned in the mid-range category with its range of AirPods models.
Smartwatches are the second-largest category, currently only just ahead of less sophisticated wristbands, but the trend is toward the more full-featured devices, says IDC. Here, it is clear that the Apple Watch is the market leader and is set to remain so.
69.3 million smartwatches will ship in 2023 and total volumes will reach 109.2 million units worldwide in 2023. Apple’s watchOS will remain in front throughout our forecast by a wide margin and function as the measuring stick against which all other smartwatch platforms are compared. Still, there is room for other platforms to grow: Android will have a strong following with kid-focused smartwatches; Samsung’s Tizen will cater to Samsung smartphone owners with features rivaling watchOS; and Google’s WearOS will benefit from having the longest list of hardware partners and the addition of Fitbit OS’s health and fitness capabilities.
Growth here is predicted to be slower, at around 16.4%.
The company also said that there is a continued downward trend in smartwatch pricing and that even Apple is applying downward price pressure.
“Underpinning the growth in the wearables market has been a drastic reduction in average selling prices,” said Jitesh Ubrani, research manager for IDC’s Mobile Device Trackers. “While companies such as Xiaomi have focused on reducing costs by commoditization, market leaders like Apple that typically focus on the premium segment are also playing a crucial role in lowering prices. With a starting price of $199 for the Series 3, Apple is bound to put pressure on other smartwatch makers to make their devices more wallet-friendly.”
The company recently said that in the wearables market as a whole, Apple was selling well over twice as many devices as the closest rival Xiaomi. Both the Apple Watch and AirPods were recently named by TIME as two of the best gadgets launched since 2010.
Apple’s wearables category is becoming increasingly important on the hardware side, as smartphone sales remain relatively flat.
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At the end of the fourth quarter of 2023, Apple was named the market leader. It was able to increase sales in annual terms, that is, compared to the same quarter of the previous year, by 22.2% – from 73.8 to 90.1 million devices. This led to an increase in Apple’s share from 19.9% to 23.4%. The second place is occupied by Samsung, which in annual terms increased sales by 6.2%, as a result of which its share increased from 18.8% to 19.1%. The third place is taken by Xiaomi. Its share increased from 8.9% to 11.2%. The top five also include Oppo and Huawei. The share of Oppo increased from 8.3% to 8.8%. The share of Huawei decreased from 15.2% to 8.4%.
As for 2023 as a whole, Samsung remained the leader with 20.6% of the market. Apple is in second place with 15.9%. The share of Huawei, which is in third place at the end of 2023, is 14.6%. The fourth-place belongs to Xiaomi, whose share is 11.4%, the fifth – to Vivo, whose share is 8.6%. In 2023, Samsung’s share was 21.6%, Apple’s 13.9%. Huawei – 17.5%, Xiaomi – 9.2%, Vivo – 8.0%.Huawei has dominated the 5G smartphone market at the end of 2023 in China
Push Big data recently released a report showing the market shares of 5G-enabled smartphone manufacturers as well as top-selling models. According to the source, Huawei took over half of the 5G smartphone market in China last year, taking 48.8% of the market. The second place was taken by Vivo with a score of 16.6%, the third place was taken by Oppo with 11.2%.Gizchina News of the week
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Apple, which released the first 5G smartphone, only at the end of last year, came in fourth with a score of 5.9%. Samsung and Xiaomi are next, with 2.6 and 1.8% of the market.
Huawei P40 Pro ranked first in the number of activations among devices released last year. The second position belongs to the Huawei P40, followed by the Huawei Nova 7 Pro, and the Huawei Nova 7 SE took the fourth place. The iPhone 12 is in fifth position.
Overall, the ranking of the most popular 5G smartphones includes seven Huawei models; including the Mate 30 Pro, P40 Pro, P40, Nova 7 Pro, Mate 30, Nova 6 5G and Nova 7 SE.5G smartphones global shipment will reach 500 million units in 2023
Recently, MediaTek held a new product launch conference for the Dimensity series online. At the press conference, Xu Jingquan, deputy general manager of MediaTek, stated that global shipments of 5G smartphones in 2023 will exceed 200 million. Furthermore, he believes that 5G smartphone shipments will hit 500 million in 2023. If this happens, it will make rapid growth.
Xu Jingquan said that MediaTek has launched 5G Dimensity series covering mid-to-low-end and high-end products within one year. The company has the likes Dimensity 1000 series, Dimensity 800 series, and Dimensity 700 series. All these chips are for 5G smartphones. For MediaTek, it is satisfying everyone’s demand for the rapid growth of 5G smartphones. According to the company, Dimensity 5G mobile chip global shipments hit 45 million in 2023. At this conference, the company released two chips – Dimensity 1200 and 1100 5G processors
The future of astronomy is an amped-up search for exoplanets and for a greater understanding of how the universe formed and evolved, according to a sweeping survey released today.
The much-anticipated Astro2010 Decadal Survey obtained wide input from the astronomy and astrophysics communities about which science projects the U.S. government should prioritize in the next 10 years. Their wish list includes two new telescopes — one on earth, one in space — that should help scientists investigate dark energy, supernovae and exoplanets.
It’s interesting to note how astronomers’ interests have shifted in the past decade — during the last survey in 2001, most people had never heard of dark energy or extrasolar planets, and research into the topics was only just beginning. Now, astronomers’ top priorities are settling questions about the nature of dark energy and determining the prevalence of Earth-like planets (meaning Earth-sized as well as Earth-esque in composition).
At the top of the list is the Wide-Field Infrared Survey Telescope (WFIRST), previously known as the Joint Dark Energy Mission. Not to be confused with NASA’s orbiting Wide-Field Infrared Survey Explorer (WISE), the new, $1 billion-plus space telescope will enable researchers to study dark energy, find exo-Earths, and survey multiple galaxies, including the Milky Way.
Here on Earth, astronomers favor the Large Synoptic Survey Telescope, a massive wide-field optical scope that will also help investigate dark energy.
The Large Synoptic Survey Telescope, set to be completed in 2023, will take a 3,000-megapixel image of the sky every three nights.
The goal is to deepen our understanding of how the first stars, galaxies and black holes formed; to unravel the physics that drive these processes, including gravity; and to find the closest habitable Earth-like exoplanets so scientists can study them in greater detail.
Interestingly, both top-priority telescopes are already under way — as Nature News points out, the report doesn’t include new specialized projects to answer two of the biggest questions in science. Roger Blandford, a Stanford professor who served as chair of the committee that wrote the report, acknowledges that astronomers are watching their budget: “The program of research that we recommend will optimize the science return for future ground-based projects and space missions in a time of constrained budgets and limited resources,” he says.
A committee of 23 scientists from universities and private industry divided into five panels: planetary systems and star formation; stars and stellar evolution; galactic neighborhood; galaxies across cosmic time; and cosmology and fundamental physics. Each subgroup asked a single key question, and came up with four areas of science that address it.
Along with WFIRST, astronomers recommend an enhanced NASA Explorer program, which supports cheaper small- and mid-sized missions that reap great rewards. Astrophysicists would also like to build LISA, the Laser Interferometer Space Antenna, which could enable detection of gravitational waves, called “ripples in space-time.”
You can download the summary of the report here.
Existing and future observatories, like the Kepler telescope, the Atacama Large Millimeter Array and the Wide-Field Infrared Survey Explorer, are already helping us solve some of these mysteries. But the next generation of observatories will take it to a new level, possibly answering our deepest questions about the nature of matter, the origin and expansion of the universe, and even life beyond Earth.
By 2023, who knows what new questions will arise?
It all makes sense when you look at the rise in streaming services and offline stores. Finally, we are seeing a shift in the way we shop.
The retail landscape has been forever transformed by the pandemic. It is now digital. As brick-and-mortar shops give way to eCommerce and retailers find themselves competing for customers’ attention in an ever more chaotic and crowded online marketplace,
How can you cut through the noise? Be more like streaming services.
The combination of storytelling and online shopping in “live shopping” or live streaming shopping makes for an immersive experience unlike any other. This is the ultimate combination of entertainment and utility.
Live shopping can revolutionize everything we know about sales and marketing.Netflix meets retail — The Latest wave of excitement
Major retailers are also embracing social media platforms. TikTok has Walmart hosting live shopping events. Facebook’s live shopping Fridays feature brands ranging in price from Sephora to Abercrombie & Fitch.
Instagram’s Shopping section has a dedicated “Live” hub. It hosted a 10-day live shopping event along with Aveda and Peloton. Amazon launched Amazon Live.
Investors are also catching on. Many people now consider live shopping the next big thing in retail. raised $50 million from Kering and Goldman Sachs for NTWRK, a live-shopping video app that focuses exclusively on limited-edition merchandise.
PopShop Live raised $20 Million and $6 Million respectively. And Whatnot, a live-shopping startup, has reached a record-breaking valuation of $1.5 million.
Also read: Best 10 Email Marketing Tools in 2023What does live shopping mean in practice?
It’s like a hyper-personalized QVC/HSN. Live shopping via social media and online allows brands to create highly personalized shopping events that are centered on particular interests. These events bring together brands and products from all over the globe, as well as celebrities and influencers.
It’s fun, engaging, and addictive for viewers. Live shopping, for those who grew up long before QVC became famous on cable TV, is the retail equivalent of Netflix and Twitch. Live shopping lets you tune in to an influencer, a celebrity, or just a random person and have a good time.
Live shopping is the next evolution in what it means to connect with a customer. It is a popular choice that fans return to often – not only when they are looking for information or to buy. Live shopping is a great way to build a deeper emotional connection with brands, products, and people.Visiting an online store close to you
Live shopping is a common form of retail in China. Live shopping typically lasts around three hours. Special events can continue for up to 24 hours.
This is America’s future. The live shopping format generated $60 Billion in global sales in 2023, with China leading the charge. Only $1 billion of these transactions were made in the U.S.
Also read: The Five Best Free Cattle Record Keeping Apps & Software For Farmers/Ranchers/Cattle OwnersHere are four reasons why live shopping is the next big trend 1. eCommerce becomes more personal when you shop live.
Brands that lead with community, or lifestyle, – also known as mission-driven brands – must tell a story about what they sell. This will allow consumers to emotionally connect with the brand.
This is particularly important online. This is especially important online. It doesn’t have to be all about image galleries and streamlined checkout processes.
Ecommerce has a problem in that many brands use their online shops as merely purchase sites. It was thought that online shopping is merely a way to purchase products. Most eCommerce websites have been reduced to their essentials. It was designed to remove any distractions between users first visiting the site and closing their purchases.
The e-commerce pandemic has made it more difficult for retailers to do business online. Online stores should now be able to integrate and present a brand’s values and culture alongside product information. Ecommerce websites must tell compelling stories just like brand experiences.
Live shopping is the answer. Live shopping hosts, who are generally influencers, tell their stories, show their products, answer your questions, interact and take orders. A hosted demonstration of a product is shown from the host’s home or backyard. This gives you a glimpse into their lives and allows you to feel their personalities.
Trust and bonds aren’t just between the host and the consumer; they also exist between the brand being marketed and the consumer.2. Live shopping taps into the influencer economy.
Live shopping events, based on the hosts, are an organic way for brands and influencers to tap into this megatrend. As we all know, consumers research products before purchasing them. They also seek information from third parties to ensure that they are safe. Influencer recommendations are a good way to spread word of mouth.
Live shopping allows brands to blend their objective view and personal voice transparently and efficiently. This format allows customers to shop with an expert in real-time while shopping.
Nothing is more infectious than hearing someone who loves the same things you do. It’s a connection that is instant between two enthusiasts. It’s a popular choice with consumers.
Brands can plan live shopping events easily by tapping into influencers via major social media channels. Many platforms offer live shopping. The technology and the audiences for live shopping are available on many platforms, including Facebook Pages and Instagram Live.
Also read: What Is Gaming In Metaverse? 7 Best Metaverse Games To Try (#1 is played by millions of YouTubers)3. Shopping life is addictive.
Do you remember when shopping was exciting? You could spend a whole weekend in a mall just to look around and take pictures. Online shopping in its current form is not as enjoyable.
Marcus Johnson, host and presenter of eMarketer’s Behind the Numbers podcast, stated that he has never walked into a shop and thought, “Alright, where is the black item under $50 in a medium?”
Online shopping can often feel overwhelming due to the sheer number of products available. Ecommerce is limited to static images that engage the five senses. While receiving an actual item can be fun, the journey to get there can be long and exhausting.
The difference is that retailers no longer compete with the next-door store. They are now competing with everyone and everything online – music, movies, and gaming. Retail brands are now media brands. First, is it possible to grab users’ attention?
Then, can you keep it? As Netflix pointed out when they called sleep their biggest competitor, can your audience remain awake long enough for all the great content to be consumed? Or are they simply running out of time?
Live shopping allows consumers to go deeper than just promotion. Video conversations can be free-form and cover everything from education to selling, to the mission, and back. You can combine product and brand content.
The story behind a product’s creation is revealed to the consumer. It’s possible to experience the story in real-life situations. The hosts’ focus on creating and maintaining a compelling narrative makes it easy for consumers to stay tuned to the next episode.
The lifetime value of a customer is the key to a brand’s online success. It is costly to acquire customers, so it is important to increase order size and drive repeat purchases. It is also important to build a loyal fan base for your business’s survival.
Also read: Top 10 IT Skills in Demand for 20234. Live shopping is FOMO.
Most brands aren’t in it for the products. Even the most innovative innovations are eventually copied by others and adopted by them. Live shopping events are essential for differentiation. Live shopping events are a chance to create something new and increase value.
For example, take limited-edition releases. Live shopping excels at managing scarcity. A limited number of sneakers, for example, and a short time to purchase them creates fear.
Shoppers are aware that others are watching them. This immediacy increases the likelihood of purchase regardless of its price.
Live shopping can be presented as a series, which creates the impression that it is a special opportunity for consumers to purchase. Dedicated events are a way to communicate that they demand their full attention and block out time on consumers’ calendars.
Consumers aren’t actively searching for better deals because there are no distractions or other retailers in the live shopping event mode. Instead, shoppers listen intently to the messages being broadcast.
In fact, by securing a time slot in your customers’ busy schedules, you can take that time away from streamers like Paramount Plus and games like Fortnite. Many other things consume consumers’ brain space today.
Live shopping events allow brands to explore new topics and product ideas in a more flexible and risk-free way. The format also allows them to interact with engaged audiences. Live shopping gives customers real-time feedback about what works and what doesn’t.
The internet’s globality means that even niche products can be made a bestseller by live shopping.
Live shopping is more than just shopping. You can find entertainment that will enchant, delight, and inform. There’s also the convenience of being able to tune in at will, access the storylines and influencers that interest them, they have their product shipped out to their doorstep in just a few days. It’s impossible to beat that.
Social media channels like YouTube have become powerful marketing and sales tools for businesses. Video content not only entertains but also provides important information almost about every topic. Making awesome and knowledgeable video content is the first hurdle to overcome. Getting people to watch and make them to subscribe your channel is the next and a much bigger obstacle in the creator’s path. To improve growth a creator needs to edit videos several times. In this article, we will tell you how to edit video categories and audiences for the growth of any channel.VIDEO CATEGORY
YouTube creators who monetize their content must ensure that they select the right category for their video before publishing. But it happens sometimes that the creator can forget or select the wrong category for their video.
Now let’s see how to change YouTube categories after publishing the video −Steps To Edit Category Of Youtube Video After Publishing
The video details page will open of your selected video. Scroll down.
YouTube assigns every video to the People and Blogs category.
Select the new category for your video.
If the creator publishes a video on YouTube and realizes that its content is not suitable for all viewers, they should apply age restrictions. Doing so ensures that the video content is only viewed by the right audience.
As a YouTube creator, it is required to set future and existing videos as “it is made for kids or not”. Even creators who don’t make content for kids need to set their audience at the utmost priority. This will help to ensure that the creator offers the appropriate content to their audience. For kid’s audience settings on your YouTube channel, you can set your audience on every video level.Why Every Creator Must Set Their Audience Settings?
These audience settings are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and this will help you to comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws. Regardless of the creator’s location, YouTube requires the creator to tell them whether or not the content videos of their channel are made for kids. If a creator fails to set their audience accurately, they may face compliance issues with the FTC or other authorities, and YouTube can take action on the specific channel account.
To learn how to edit the audiences’ settings for a video on YouTube, follow the steps below.Steps For Editing Audience For Published Youtube Videos
A list of all your videos will open. Select the video, whose audiences you want to change.
Hover your mouse on that video, edit option will be visible.
The video details page will open of your selected video. Scroll down till the end.
You can see the Audience option. Select from Yes or No for kids.
If you select No then immediately Age restriction (Advanced) will open, where you have to select the age limit as 18 years or not. As you can see YouTube is very particular about this option under many acts all over the world.
Take some time to perfect your settings on YouTube before publishing the video and see how many views, after that, the creator should make constant efforts in editing the settings to observe what boost it can give to channel views. Optimize and keep the settings that have worked for you!
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One of the recent announcements by the Brise team is upgrading theThe Centcex (CENX) Exploding Hype
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