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So who’s going to cut the cord? Like-minded individuals like yourself – the types who own a Roku, an Apple TV or a similar connected TV device – are twice as likely to ditch the cable compared to broadband users who don’t connect their TV to the Internet.

That’s the gist of a new research into the habits of owners of so-called connected boxes. In addition to set-top boxes, game consoles and Blu-ray players, the definition also includes folks who connect their laptop to a TV with a cable. Unfortunately, cutting the cord is easier said than done…

AllThingsD passes along a TDG Research survey which tells us what we’ve suspected all along, that people who link their TV sets to the web through set-top boxes such as the Apple TV or Roku are twice as likely to stop paying for TV than their counterparts who don’t connect their TV to the Internet.

Specifically, 8.8 percent of connected TV users are highly inclined to cancel their current pay-TV service in the next six months, compared with only 3.5 percent of non-net-connected TV users – I call them couch potatoes because they’re not proactive about their entertainment compared to the owners of connected TV devices.

Unfortunately, existing incumbents are part of the problem rather than the solution.

Cable companies such as Comcast, Time Warner Cable and others have lucrative contracts with content owners in Hollywood. That’s why your cable subscription doesn’t come cheap and includes hundreds of channels you’ll never watch.

Want to watch Games of Throne through an over-the-top video service such as Netflix or iTunes? Good luck with that, as this awesome comic vividly explains.

Due to vested interests, complex licensing agreements, regional restrictions and status quo, you can’t ditch the cable and sign up for an online-only subscription to, say, HBO or ESPN.

We heard HBO has been considering providing cable-free access to HBO Go, but for now you must be existing cable or satellite subscriber in order to stream those channels on your iPhone or iPad via network-specific iOS apps.

It shouldn’t come as a surprise that cable guys are focused on keeping the more valuable connected-TV users under the fold. Per TDG Research, connected-TV users spend an average of $91 a month for pay TV versus $84 for non-connected subscribers.

While it is undeniable that the vast majority of adult broadband users that currently subscribe to a traditional pay-TV service have little or no interest in cancelling their traditional TV service, the fact that on average 7 percent of this segment are would-be ‘cord cutters’ (highly likely to cancel in the next six months, answering “6” or greater on a 7-point scale) should be of concern to operators; a rate of decline that is simply unsustainable, should these inclinations play out in the marketplace.

These findings come hot on the heels of a Parks Associates survey indicating consumers’ growing interest in streaming-media boxes as a way to liberate themselves from cable and satellite providers.

The percentage of U.S. broadband households with streaming boxes like the Apple TV and Roku has doubled since 2011 to fourteen percent share this year, according to Park Associates.

Roku is the most-used device to stream media from the web to TV sets, claiming a 37 percent share. Second-ranked Apple TV has a 24 percent share, per Parks Associates’ poll of 10,000 U.S. broadband households with streaming media devices.

However, as the overall market for connected devices is expected to double to 330 million units annually by 2023, Apple’s “hobby project” should benefit from the trend.

Which group do you belong to, cable cutters or couch potatoes?

You're reading Apple Tv Owners Twice As Likely To Cut The Cord Than Couch Potatoes

Report: Upcoming Apple Tv Refresh To Serve As Full

Two months ago, the reliable blogger Mark Gurman was first out of the gate with a report painting a pretty rosy picture of an upcoming Apple TV hardware refresh, said to include full-blown downloadable games via an Apple TV App Store of sorts.

He also learned from sources that the box could sport a built-in TV tuner to effectively control your existing cable boxes and TV stations, helping put the real TV into Apple’s $99 set-top box.

A new report yesterday by former WSJ writer Jessia Lessin’s new outlet, The Information, provides additional tidbits regarding the gaming and cable box functionality…

The new box under development would blend live TV listings with apps and web video, with a big focus on gaming, these people said.  Apple’s also banking on drawing customers with a new interface.

Integration with cable boxes – the Holly grail of the living room – is precisely the reason I instantly fell in love with Microsoft’sXbox One.

The One lets you route, navigate and watch live television from your cable or satellite set-top box, right on the console itself.

The new Apple TV, the story goes, would “serve as a full replacement for a cable box”, offering cable content as well as iTunes and other web video.

As a reminder, a Sunday night report by The Wall Street Journal asserted that teams at Apple and Comcast have been talking for more than a year about a partnership that would enable Apple TV users to subscribe to bulk channels from Comcast, on the device itself and using their existing Apple ID credentials.

In return, Comcast would treat Apple’s video streams as a “managed service,” routing video through a special portion of its cable pipe that’s separate from the more congested portion reserved for public Internet access.

The Information article also sheds more light on the gaming functionality.

The article is half-right, methinks, as some games can already be played that way through the current-generation Apple TV, with a little help from AirPlay, Apple’s wireless media streaming technology. And let’s not forget that virtually any iOS game can be streamed to the Apple TV by enabling AirPlay Mirroring on the iPhone or iPad.

Neither solution is however satisfactory.

For starters, only a handful of games implement AirPlay natively, where action gets beamed wirelessly to the big screen and virtual controls, maps, in-game menus and other assets get rendered on your iOS device doubling as both a controller and a second-screen device.

The vast majority of titles simply pipe action through the Apple TV, using AirPlay Mirroring. Either way, gameplay gets severely crippled because AirPlay introduces a slight but noticeable lag that spoils the fun in fast-paced action and rainy games.

Plus, games beamed to the Apple TV via AirPlay actually run on your iOS device itself and that can be very taxing on the battery. Last but not least, your iPhone lacks the physical buttons to control the gameplay and could get damaged as you squeeze the “controller” in your hands in the heat of the gameplay.

What the Apple TV needs is support for dedicated iOS 7 controllers, maybe even an Apple-branded controller reminiscent of this cool concept by the prolific 3D artist Martin Hajek.

As the concept envisions, the directional pad along with the four action buttons would augment the Menu, Select and Play/Pause buttons of the existing Apple Remote.

It should be no larger than Nintendo’s Wii controller.

The Information somewhat confusingly suggests that Apple’s also been working to release an updated version of the $99 box, “which supports a growing number of video apps, including apps from Disney and HBO”.

This would indicate two Apple TV editions: one the existing box with updated internals and the other a beefier variant that can play games and integrate with your cable and satellite boxes.

Which brings me to the following thought:

What if the next Apple TV is basically an HDMI dongle..

…a fraction of the size of the existing box…

…that plugs into an HDMI port on the back of your telly, Chromecast style?

Now, that would be something!

This HDMI-style Apple TV concept was commissioned by the German magazine chúng tôi You may remember the outlet for a recently published pair of nice concepts depicting Apple’s rumored 12.9-inch iPad Pro and a future Apple TV with an iPod touch style remote.

This is all, of course, pure speculation.

We’ve seen little evidence – aside from some code strings in iOS – that would suggest Apple is indeed interested in adding any of the aforementioned features to its hockey puck device.

How should Apple be bettering its box, do you think?

Guide: How To Use The Apple Music App On Apple Tv

Maybe you just bought your first Apple TV or perhaps you’ve only used it for shows and games. The Music app on Apple TV works very much like it does on your other devices. You can discover something new, manage your library, and search for a particular song, album, or artist.

Don’t take the Apple Music app on your Apple TV for granted. Use it for background music as you work or pump up the volume for a get-together with this guide to using Music on Apple TV.

Your Music on Apple TV guide

This guide is divided by the sections you see in the Music app on Apple TV. So, browse them all or use this table of contents to jump to a certain spot.

Listen Now


Here, you can Browse featured videos or albums, view Apple’s picks, check out new music, listen by mood, see what’s hot or what’s been updated, and much more.


Take a scroll through the Videos section if you enjoy music videos. You can browse by featured, new, genre, essentials, and live music.

Actions for videos

Plus sign: Add the video to your library.

More (three dots): Select from actions like Go to Artist, Add to Library or Playlist, Play Next, Love/Unlove, and Suggest More/Less Like This.

AirPlay: Pick your device from the list.

Shuffle: Shuffle the play order for the videos in that category.

Repeat: Automatically play the video again.


Radio is the section you want for radio shows. Browse the sections for radio hosts, interviews, local, international, or stations by genre.

Actions for radio shows and stations

More (three dots): Select from actions like Go to Artist, Play Next, Create Station, Love/Unlove, and Suggest More/Less Like This.

AirPlay: Pick your device from the list.

Shuffle: Shuffle the play order for the radio shows in that category.

Repeat: Automatically play the show again.


For all of the music you save and playlists you create, head to the Library section of Music on Apple TV. You’ll see navigation on the left side that lets you switch from Playlists to Songs to Composers. Below that, you have genres that categorize your music for you.

Certain areas in your Library navigation can be sorted, shuffled, or simply played.

You can sort playlists by type, title, recently added, or recently played. But you can sort albums, songs, and complications by artist, title, or recently added. And finally, you can sort songs within the genres by title, recently added, oldest first, or newest first.

Now Playing

This shows what you are currently playing. For instance, if it’s a song, you can use actions to view the lyrics and see more songs like it. Or if it’s an album, for example, you can swipe to see the other songs on it, add it to your library, or go to the artist detail page.

Actions for songs

If you’re playing a song that you’d like to add to your library or see the lyrics for, this is easy. While the song is playing, you’ll see two buttons below the artwork and two above it.

Plus sign: Add the song to your library.

More (three dots): Select from actions like Go to Album or Artist, Add to Library or Playlist, Create Station, View Full Lyrics, Love/Unlove, and Suggest More/Less Like This.

AirPlay: Pick your device from the list.

Actions for albums

You have similar actions for an album and its songs as those above. In addition, when you select an album, you’ll see the following action buttons on the detail screen as well as the screen when playing a certain song from the album.

Add: Add the album to your library.

Shuffle: Shuffle the play order for the songs in the album.

Autoplay: Enable for continuous music playing automatically.

Go to Artist: Go to the artist details page to see additional songs, albums, videos, a biography, similar artists, and more.

More: Select from actions like Go to Artist, Add to Library or Playlist, Play Next or Later, Love/Unlove, and Suggest More/Less Like This.


The Search feature lets you find artists, songs, lyrics, albums, and more in the Music app. Hold the Microphone button to dictate or use the letters to spell out your search term.

You can also scroll down through sections. You’ll see everything from music genres like pop, rock, and  country, to themed categories like focus, motivation, and sleep.

Wrapping it up

And there you have it! Your complete guide to using Apple Music on your Apple TV. If you notice differences in the app on your own Apple TV then what we’ve listed here, keep in mind this guide is based on tvOS 14.

Over to you! Let us know your favorite sections, features, or actions in the Music app on Apple TV. And for more, take a look at how to disable explicit music and podcasts or manage your Apple Music queue on Apple TV.

Internet Marketing More Effective Than Tv Ads

cations programs.

Some described their successes with pure Internet plays, others with strategies that used economical Internet tie-ins to boost the impact of their TV buys.

DaimlerChrysler boosted its online media spending 30% last year, largely because of the importance of the Internet as an information medium for car buyers, said Bonita Stewart, director of interactive communications for the automaker. She said that 70% of car shoppers use the Internet as their primary means of getting automotive information.

Some of the most effective online efforts, however, dovetail with TV, she said, noting a 215% spike in overall site traffic and a 1,500% increase in the number of “handraisers” seeking information about the Dodge Magnum in the day following a Feb. 1 Super Bowl ad for the vehicle.

Chrysler now gets 80% of its online handraisers for quotes and product information online, Ms. Stewart said, adding that “800 numbers are just falling off a cliff and [voluntary response cards] are not as effective.”

She said a branded entertainment test Chrysler did with TiVo involving a 30-minute program that integrated its Crossfire model into the plot yielded four times the usual 2% response rate for other direct-marketing strategies.

“TV has worked a lot less than direct response — both mail and interactive,” he said. TV had a strong role in creating awareness, but ING research found direct marketing also created strong awareness even among non-respondents, he said.

Direct marketing vehicles yielded new accounts for as little as $10 to $15 each, he said, compared to as much as $150 to $200 for TV and $35 for incentive-based member referrals.

That can be the difference between profit and loss for ING Direct, an online bank that has concentrated mainly on a simple model of savings accounts paying 2% interest and mortgage lending, relying primarily on volume rather than up-selling its customers. An average savings account for ING is $10,000 and yields a gross margin of only $50 annually. But by acquiring accounts efficiently, Mr. Lewis said ING Direct now has $20 billion in assets and turned a profit its second year, three years ahead of plan.

ING’s $50 per customer is roughly similar to the revenue Unilever sees from each of its customers, said Tony Romeo, CEO of the consulting firm Strategic Dynamics and a former interactive marketing executive for Unilever.

So, not surprisingly, package-goods marketers also are looking to interactive programs to reach consumers on the cheap, said Grad Conn, a former Procter & Gamble Co. executive and now vice president and managing director of Grey Global Group’s Grey Direct Canada, Toronto.

Package goods marketers are spending hundreds of millions of dollars online, but very little of it on media, having concentrated on aggregating customers using custom content on their own branded and multibrand lifestyle Web sites, Mr. Conn said. They’ve already compiled vast online databases, ranging from P&G’s Tremor program with 280,000 highly connected teens to its 385 million name European database. He said 12% of P&G customers now connect with the company online.

Brands, such as Kimberly-Clark Corp.’s Huggies, have shifted 50% of their marketing budgets to relationship programs, much of that online, he said.

Because package-goods online marketing has migrated entirely to relationship programs, he said online publishers need to shift from cost-per-thousand to cost-per-acquisition (of new opt-in program members) to win their dollars.

But Mr. Romeo said even the relationship programs remain a fairly low priority with most package-goods companies, though some larger brands, such as Huggies or Unilever’s multi category Dove, have the resources and consumer appeal to support them.

Posted by Serge. Thanks to escalate for the tip.

Tim Cook Discusses Apple Tv, The Maps Debacle And More In Tv Interview

Earlier this evening, Tim Cook sat down with Brian Williams on NBC’s Rock Center and gave his first TV interview since he became Apple’s CEO. The two talked about a number of things including Steve Jobs, Apple’s plans for the television, and the Maps debacle.

If you missed the show, don’t worry, iDB has you covered. We’ve got part 1 and part 2 of Cook’s interview for you after the fold. Unfortunately, NBC still insists on using Flash to post its videos, so you’ll need to be on compatible hardware in order to view them…

The discussion kicks off at an Apple Store in lower Manhattan, and Williams’ first question for Cook is a doozy: “How are you not Steve Jobs?” He responds by saying that Jobs told him on several occasions to never question what he would do, but to “just do what was right.”

Williams then moves on to iOS Maps — Apple’s in-house replacement for Google Maps. The company has taken quite a bit of heat over the premature launch, which eventually led to a public apology and possibly an executive leaving. “How big of a set back was Maps?” he asked.

“It didn’t meet our customers expectations, and our expectations of ourselves are even higher than our customers. However, I can tell you — we screwed up — we are putting the weight of the company behind correcting it.”

Cook skillfully breezes past Williams’ direct question about Forstall’s ousting and the discussion moves on to other topics like Apple’s legendary secrecy and the new Lightning dock connector. And eventually it arrives at Samsung and its latest Apple-bashing TV ad.

“We love our customers, and we’ll fight to defend them with anyone. Is it thermonuclear war? The reality is that we love competition at Apple. We think it makes us all better. But we want people to invent their own stuff.”

On to part 2:

Part 2 of the conversation also includes some interesting tidbits, and Cook talks about why Apple outsources its manufacturing. But the juiciest part comes when Williams asks “What can Apple do for television watching? What do you know that is going to change the game?”

“It’s a market that we see, that has been left behind. You know, I used to watch “The Jetsons” as a kid. I love “The Jetsons.” We’re living “The Jetsons” with this [iPhone]. It’s an area of intense interest. I can’t say more than that.”

Between Cook saying that he can’t speak to Apple’s future television plans, and the coy smile on his face, you have to think that there just may be some truth to the rumors. You know, a lot of people thought that there was no way Apple would make an iPad mini, yet here we are.

For me, that was the highlight of the interview. Up until now, all we’ve heard about Apple’s purported TV strategy has come via pundits, and analysts with sketchy supply chain sources. But this, I think this proves that Apple has something up its sleeve for the living room.

What did you think?

Fix: Apple Tv Won’t Connect To Wi

Do you get an “Unable to join the network” error message when you connect your Apple TV to a Wi-Fi network? We’ll explain some factors responsible for this error and how to get them fixed.

First off, Apple TV doesn’t work with captive networks—i.e., Wi-Fi networks with a secondary login page. This means the streaming device may fail to connect to Wi-Fi networks in hotels, apartment complexes, school dorms, and other public locations. Instead, connect your Apple TV to a private network or contact the (public) network admin to grant your Apple TV direct access to the Wi-Fi network.

Table of Contents

Try the fixes below if your Apple TV won’t connect to Wi-Fi and displays the “Unable to join the network” error for private networks.

1. Restart and Reposition Your Wi-Fi Router

Rebooting your router will clean out its cache memory and resolve connectivity issues. But before you restart the router, make sure it’s close to your Apple TV. The closer your wireless router and Apple TV, the better the connection strength and performance. In fact, Apple recommends having your Apple TV and Wi-Fi router in the same room. Or at least not too far from the router.

You should also ensure that your Apple TV has a clear line of sight from the router. Walls, kitchen microwaves, mirrors, baby monitors, and devices emitting radio signals can block network signals. Adjust the router’s external antenna and remove any appliance that could cause signal interference.

We highlight ways to boost a weak Wi-Fi signal in this article. Go through it for more network troubleshooting tips. If nothing works, shut down the router or unplug it from its power source. Turn it back on after a minute or two and try connecting your Apple TV to the network again.

2. Forget Other Network(s)

Do this if your Apple TV won’t connect to your preferred Wi-Fi network. Or if the device keeps joining an undesired network with no internet connection. Forget the problematic network and connect to your preferred network.

Open the Settings app, select Network, select Wi-Fi, select the tricky network and select Forget Network.

If your Apple TV still doesn’t join the Wi-Fi connection, there are probably too many devices on the network. It’s also possible that the network admin has blocked your Apple TV from joining the network. Contact the network admin or check the next section to learn how to unblock your Apple TV in your router’s settings menu.

3. Check Your Router Settings

Many wireless routers have security measures that block devices from using wireless internet connections. For example, your Apple TV won’t connect to Wi-Fi if it’s under a MAC Address Restriction or Filter.

If you have access to the router’s admin panel, head to the device management section, and check if your Apple TV has permission to access the network. Whitelist your Apple TV or remove it from any restriction. 

It’s a good idea to have your Apple TV’s MAC address handy in case your router indexes devices by their MAC address.

This guide on whitelisting specific devices on your home network has detailed instructions. Better yet, refer to the router’s instruction manual or visit the manufacturer’s website.

4. Restart Your Apple TV

Power-cycling the streaming device can resolve temporary system glitches preventing it from connecting or staying connected to Wi-Fi and Ethernet networks. Unplug your Apple TV from the power outlet and plug it back in.

5. Reset Your Wi-Fi Router

If no device can join the network, resetting your router’s settings to factory default is the next best thing to do. Read our guide on resetting wireless routers or refer to your router’s instruction manual for device-specific instructions.

6. Update Your Apple TV

Your Apple TV may drop Wi-Fi connections or fail to join wireless networks if its operating system is outdated or contains bugs. Of course, installing tvOS updates requires an internet connection. But since your Apple TV won’t connect to Wi-Fi, you have two alternatives: use an Ethernet connection or perform a computer-based factory reset.

If you don’t have an Ethernet connection, you can remotely update the Apple TV using your Mac or Windows computer by performing a factory reset. That will remove your accounts and delete all settings, configurations, and third-party apps. But on the positive side, the operation will download and install the latest tvOS version on your Apple TV. Likewise, it’ll remove bugs and software conflicts stopping your Apple TV from establishing a Wi-Fi connection.

After trying all the troubleshooting steps listed above, you should only perform a factory reset if your Apple TV won’t connect to Wi-Fi.

Note: If your Apple TV lacks a USB port, contact Apple TV Support or visit a nearby Genius Bar to have your device fixed or restored to factory default.

Disconnect the power and HDMI cables from your Apple TV. Connect each end of the micro-USB or USB-C port to your computer and your Apple TV.

If you’re using a Mac, launch Finder and select your Apple TV in the sidebar, and select Restore in the device menu.

On a Windows PC, launch the iTunes app, select your Apple TV in the upper-left corner (next to the Music drop-down menu), and select Restore Apple TV.

Wait for Finder or iTunes to download and install the tvOS update and disconnect your Apple TV only when you get the “Your Apple TV has been restored to factory settings” success message.

Connect a power and HDMI cable, hook the device to your TV, and set up the Apple TV from scratch.

7. Reset Your Apple TV Settings

This option restores your Apple TV settings to factory default without updating the device.

Wait until the reset is complete (it takes a couple of minutes), set up the Apple TV, and try connecting it to a Wi-Fi network.   

Contact Apple TV Support

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