Trending February 2024 # Android Jetpack: What Do The Recent Announcements Mean For Android’s Support Library? # Suggested March 2024 # Top 3 Popular

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What is Android Jetpack?

Android Jetpack provides a series of unbundled libraries not tied to any particular version of Android, giving developers a way to support newer features on older versions of the Android operating system. In addition to backward compatibility, Jetpack promises to help you get more done, with less code, by providing the boilerplate to handle repetitive tasks like managing the application lifecycle.

Android Jetpack components are divided into these categories:

Foundation- This covers core system capabilities, such as AppCompat.

UI- This is the category for UI-focused components, including Fragment and Layout, but also for components that aren’t restricted to smartphones, such as Auto, TV, and Wear OS by Google (formerly Android Wear).

Architecture- This is where you’ll find modules to help you handle the challenges surrounding data persistence and the application lifecycle.

Behavior- This category contains modules such as Permissions, Notifications, and Sharing.

Android Jetpack also introduces five brand-new components:

WorkManager

WorkManager is a job dispatching service that lets you schedule tasks, specify some optional constraints, and then leave WorkManager to handle the rest. When you use WorkManager to schedule a task, it’s guaranteed to run as soon as the conditions are met. If you schedule a battery-intensive task to run when the device is charging, then this task will execute as soon as the device is connected to a power outlet, even if the user has exited your application or rebooted their device in the meantime.

By default, WorkManager executes the task immediately in a new background thread, but if your application isn’t running it’ll choose the most appropriate way to schedule the task, based on factors such as API level and whether the device has access to Google Play services. Depending on these factors, WorkManager may schedule the task using JobScheduler, Firebase JobDispatcher, or a custom AlarmManager and BroadcastReceiver implementation.

Navigation Paging

Slices

This is a collection of modules consisting of extensions that optimize the Android platform APIs for Kotlin. Using these extensions, you can make your Kotlin code more concise and readable, for example by using the androidx.core:core-ktx module, you can turn:

Code

sharedPreferences.edit() .putBoolean("key", value) .apply()

Into:

Code

sharedPreferences.edit { putBoolean("key", value) }

Note that Android KTX doesn’t actually add any new features to the existing Android APIs.

Is Android Jetpack replacing the Support Library?

Code

dependencies { implementation fileTree(dir: 'libs', include: ['*.jar']) implementation "android.arch.work:work-runtime:1.0.0-alpha02" implementation "com.android.support:appcompat-v7:27.1.1" implementation "com.android.support.constraint:constraint-layout:1.1.0" androidTestImplementation "com.android.support.test:runner:1.0.1" androidTestImplementation "com.android.support.test.espresso:espresso-core:3.0.1"

Here, we’re using Jetpack’s WorkManager component alongside several components from the Support Library.

Where do the Architecture Components fit in?

If you’ve read through the list of Jetpack components, then you’ll have noticed that it also includes all of the Architecture Components:

Lifecycles. This is a library for managing application lifecycles and avoiding memory leaks, by creating lifecycle-aware components that respond to changes in the lifecycle status of other components.

ViewModel. UI-related data is often lost in configuration changes like screen rotations. Since ViewModel objects are retained across configuration changes, you can use this class to ensure your data remains available, even after an Activity or Fragment has been destroyed and then recreated.

LiveData. A lifecycle-aware data holder class that helps you avoid memory leaks, by only updating application components when they’re in an active STARTED or RESUMED state.

Room. This SQLite object mapping library aims to take the pain out of database management by creating a local cache of your application’s data that remains accessible, even when there isn’t an active internet connection.

Do I need to switch to the androidx.* namespace?

Create a project that supports AndroidX out of the box

This requires adding the following to your project’s gradle.properties file:

Code

android.useAndroidX=true android.enableJetifier=true Refactor an existing project

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What Antarctica’s Massive Iceberg Could Mean For The Future

What Antarctica’s Massive Iceberg Could Mean for the Future A warning for climate change?

Scientists have been monitoring the accelerating crack in Antarctic ice for more than a year. In July 2023, the crack caused a massive iceberg to break from the Larsen C ice shelf. Photo by John Sonntag/NASA

In July 2023, an iceberg the size of Delaware broke off Antarctica’s Larsen C ice shelf and floated into the sea. This wasn’t the first time that a chunk of the Larsen shelf had severed, and it probably wasn’t the biggest iceberg ever, but the massive break, and dramatic photos of the 120-mile-long crack that formed it, captured the public’s imagination and made headlines worldwide. The event seemed to many an awesome—and terrifying—warning of climate change.

Sean Mackay, a postdoctoral research associate at Boston University and a member of BU’s Antarctic Research Group, has an intimate relationship with Antarctica and its ice, having travelled to the continent six times over the past nine years to collect information on ancient climate change from buried glaciers and other sources of old ice. He spoke to BU Research about what the iceberg calving could mean for the future, and what role it might play in rising sea levels. “Sometimes it takes the giant events to get people’s attention,” he says.

The interview has been condensed and edited for clarity.

BU Research: What happens to the iceberg now? Is it going to float up to Boston?

Mackay: We don’t really know for sure, but Antarctica has this huge circumpolar sea current, and if the iceberg can reach that current, it will most likely break up into smaller chunks and start flowing north and east. Some estimates say it could reach the Falkland Islands. But when I say “it,” I mean a piece of it, not the whole shebang. So it’s not going to float up to North America.

That’s too bad.

I know. Wouldn’t that be cool? It would be pretty awesome.

So why does it matter if a piece of Antarctica breaks off? Will the iceberg contribute to sea-level rise?

Ice shelves are floating. That’s the definition of an ice shelf: it’s floating on the ocean. So the ice shelf itself, whether or not it’s attached to the Antarctic Peninsula, won’t contribute to any kind of sea-level rise.

The reason ice shelves are significant, though, is because they form, essentially, a cork that helps stem the outward flow of ice from the inland areas. And the Antarctic continent holds a huge amount of equivalent sea-level rise in the form of frozen fresh water, so when these ice shelves start to disintegrate, and especially if they disintegrate beyond kind of a point of no return, then those glaciers can flow more easily. And from the previous collapse of the Larsen A and the Larsen B ice shelves, we’ve been able to see firsthand—and directly measure—how quickly the upstream glaciers have accelerated. And it’s a lot. It’s up to three-to-five times faster.

Wow. And that increased flow would contribute to sea-level rise?

Yes. Once the grounded ice that’s above sea level starts flowing and accelerating and getting into the global inventory of seawater, then it absolutely contributes to sea-level rise. To put it in perspective, if all of the glaciers situated above the entire Larsen ice shelf were to flow down into the ocean, we’re looking at maybe 8 to 10 cm of sea-level rise. But that’s if the entire ice shelf and the glaciers above it were to disintegrate. Nobody is saying right now that that’s imminent.

Sure, it’s not imminent, but it could potentially happen, right?

Yes, for sure. One of the things that’s significant about this current event is, it’s a huge chunk of ice. We’re not talking about a little iceberg that just popped off and bobbed away. It’s 12 percent or so of the entire Larsen ice shelf. And the question is whether or not this may destabilize the entire system, so suddenly the entire ice shelf becomes more dynamic and may undergo a rapid disintegration. But then again, it may not. We still don’t know whether this particular area is going to “regrow” or whether it will start to disintegrate.

Ted Scambos, who’s a glaciologist from the National Snow & Ice Data Center at the University of Colorado at Boulder, characterized it as “suspicious,” and I think that’s reasonable. And what I mean by “suspicious” is that when you put it in context with the other changes which have been going on in the region, then it looks like this could be a harbinger of larger change to come.

The Antarctic Peninsula as a whole has warmed significantly and a lot faster than other parts of the earth, except maybe some parts of the Arctic. Since 1950, we’re looking at about 3°C (so maybe 4.5°F) of temperature increase. Although this warming trend has recently slowed, likely due to changes in regional wind patterns, this is still a lot. And then we’ve got a succession of ice shelf collapses, starting in the northernmost area—the warmest­—and slowly working its way more and more south.

I know that scientists are reluctant to tie specific events to climate change. Do you feel confident saying that this iceberg is a result of climate change?

In the context of all the other things going on in the region, my gut feeling is that climate change certainly contributed to it. However, as you said, it is not possible to draw a direct connection between climate change and this exact specific event. Ice shelves naturally shed ice from time to time. But yes, my gut tells me that something is up.

You have a personal relationship with Antarctica, and also a stake in it as a scientist. How does this event make you feel?

It’s almost theatrical, right? As a human, I see an event like this and it’s awe-inspiring and beautiful and fascinating to watch. It’s a huge symbol—the breakup of ice—which is connected to all kinds of other social and global issues that we’re facing these days. But then I have to temper that by recognizing that things happen on time scales which are not always easy to grasp as human beings, and that this could be a once-every-so-many-thousand-year event that occurs, and then the ice shelf replenishes itself. My gut feeling is that it’s not, is that it is a harbinger of more changes to come. But it’s just simply too difficult for me to make a call right now.

And what about the penguins. Are there penguins on the chunk now, floating away? Separated, parent from child?

As far as I know, the penguins didn’t particularly like this ice shelf anyway. Penguins tend to like places where they can get in and out of water pretty easily, and there’s no known major penguin rookery on the ice shelf. So the penguins aren’t floating away. There are other threats on penguins, don’t get me wrong, but not this one.

Explore Related Topics:

What Do The Numbers On Plastic Mean? And 3 Other Trashy Questions, Answered.

Plastic is everywhere. We wear it, sleep on it, drive around in it, and even eat it. But because much of it is made from natural gas and the byproducts of both the natural gas and crude oil refining processes, no amount of reuse or recycling can “make up” for the environmental harm caused by plastic production. The damage has already been done.

The plastic recycling process is a complex and energy-intensive endeavor popularized by the plastics industry itself. In many cases, it is unclear whether “recyclable” products even have a lesser environmental toll than non-recyclable plastic. However, reducing the amount of plastic waste can still help prevent wildlife deaths, modestly reduce the size of landfills, and prevent harmful chemicals and microplastic particles from entering the environment. For these reasons, it’s worthwhile to recycle the plastic items that you’re able to, rather than just tossing them in the trash.

So, what do the numbers mean?

Most plastic products bear a familiar symbol: three arrows chasing one another along a triangular path. This symbol has come to represent the very concept of recycling, but be aware: it only means that a product is made from plastic resin, not that it’s necessarily recyclable. What’s more important is the number inside this symbol, which indicates the specific type of plastic involved.

Plastics bearing the numbers 1 or 2 are often recyclable, while those numbered 3 through 7 are less likely to be. There are various guides that can help give you a better sense of what different types of plastic look like and where they may end up, but there are unfortunately no universal rules for which numbers represent recyclable plastics. This is because different towns, cities, and regions are home to different recycling facilities with different types of machinery. 

[Related: Inside the machine that separates your recyclables]

Some recycling facilities are run by local governments, while many are operated by private companies that collect recyclable materials for profit. Some locations have state-of-the-art equipment, while others can only handle a few types of plastic. Because these details vary so much depending on where you live, your best bet is to research the recycling rules in your area before tossing any plastic items in the blue bin. 

What are bioplastics?

“Bioplastic,” “plant-based,” “made from corn”—all these terms feel like a breath of fresh air to the well-intentioned consumer. After a lifetime of using petroleum-based materials, the lure of “planet-friendly” plastics is hard to dispute. But be careful around these labels: many of them offer incomplete information about the product’s actual impact on the environment.

“Bioplastic” is a recent development from the world of materials chemistry that uses plant material rather than fossil fuels to create the complex polymer chains that make up plastic. Many folks assume that because plants are involved, the end result must be biodegradable. But that’s not the case: many bioplastics are chemically identical to traditional plastic, meaning they can stay in the environment for just as long. 

While some bioplastics can be recycled, they often have to be separated from petroleum-based plastics so they can be processed in a different way. The only way to know for sure how to properly dispose of bioplastic items is to carefully read the labels on their packaging and research your local recycling policies. If you’ve been handed a piece of bioplastic, such as a to-go drink cup or a single-use bag, this level of diligence may not be possible. So while bioplastics have the distinct benefit of decreasing our reliance on fossil fuels, they often don’t spare the planet from harmful plastic waste.

How do biodegradable and compostable plastics work?

“Biodegradable” plastic does just that: it degrades over time. While seeing this label may call to mind a gently rotting compost pile, degrading plastic items can be problematic: depending on their specific makeup, they may simply break down into microplastics, which end up in our soil, water, and food supply. Moreover, “biodegradable” plastics often require special recycling facilities. This means that you can’t just toss this type of plastic into a recycling bin or a compost pile and wait for it to dissolve. You’ll need to do more research to determine where and how to dispose of it.

“Compostable” plastics make an even bolder claim: that not only will they degrade over time, but that they will break down into a few simple component parts: the biomass that we recognize as compost, along with water, carbon dioxide, and some inorganic compounds. It’s a common misconception that “compostable” plastic items can be tossed onto your home compost pile along with carrot tops, eggshells, and banana peels. Instead, these plastics need to be collected and treated at special composting facilities that have the right combination of heat, microorganisms, and chemicals to carry out the recycling process. While scientists are working on compostable plastics that can break down in your own backyard, this material is not yet available for public use.

[Related: Adding enzymes to bioplastics can make them disappear]

Unless your area has special facilities that can properly process biodegradable and compostable plastics, you may have to throw these items in the trash to avoid contaminating the traditional recycling stream. Check your local guidelines to see what your recycling provider recommends. It’s also important to educate those around you about what these labels really mean. Widespread understanding of these plastics’ limitations will help pressure governments and manufacturers alike to offer better alternatives.

What can we do if we can’t recycle?

Creating plastic takes fossil fuels, recycling it produces greenhouse gasses, and throwing it away creates harmful waste. No matter what you do with it, plastic hurts our planet’s ecosystems, atmosphere, and natural resources. The key to reducing that harm is avoiding plastic as much as you can—especially plastics designed to be disposable. Cloth bags, glass jars, cardboard boxes, and ceramic dishware are all examples of items we can use to replace plastic in our lives. 

It’s also worth noting that individual consumers’ plastic consumption accounts for only a fraction of the waste across the globe: far more to blame are the corporations that make this material and use it wastefully for packaging, shipping, and manufacturing. If you’re able, consider supporting companies that minimize this environmental harm, as well as legislation that regulates plastic use. Until a truly sustainable plastic can be developed, reducing its role in our society will be far more impactful than any amount of recycling.

Artificial Intelligence And What Does It Mean For Education

Introduction

Internet… a world-changing invention that is involved in most of the things we do. When we talk about education in the modern-day, we cannot put aside the digital world. Online students can find

What Is AI?

AI systems are such machines (or, perhaps, software) that can perform human-like tasks. By that, we mean that the algorithms behind them allow them to do tasks that are usually associated with people. AI systems rely on their algorithms for executing their functions. Via them, they examine the available information and reach conclusions. Once they reach such a conclusion, they then act. It can be perception, interaction, behavior reasoning, finding patterns, etc.

Through AI systems machines can perform high-level functions massively and rapidly. Sometimes they even resemble humans in their actions. Sure, this brings about not only excitement but also fear. There is a view among some circles that AI can replace humans. But it’s also possible that AI will work together with people, helping them in their day-to-day life. When we talk about education, we want to point out that human interaction is key. Still, AI can offer some help for teachers by automating various routine tasks.  

AI and Education

Teaching is a highly sensitive area. Student-teacher interaction is close contact. Teachers need to build a trusting relationship with their pupils. Also, some types of feedback require human interaction. Thus, we cannot talk about AI replacing teachers. We don’t consider such a possibility for some tasks that require face-to-face contact. But some repetitive tasks can be automated using AI systems. This will allow teachers to put more emphasis on complex activities. AI can offer many possibilities for education. For instance, it can support teachers and collaborate with them. Of course, collaboration isn’t said in the traditional human-to-human meaning. No, AI can rather help teachers gain more knowledge of the strong and weak sides of their students. Yes, through the use of AI one can create specific assessments. They can then be used to allow teachers to understand how far along the material are their students. With such programs teachers can see which students excel where and where are the weak points. Also, teachers have a lot of students to work with. They cannot pay attention to anyone all the time. So, in some cases, they will be working with specific students. Via AI, though, they can understand what is happening to other students at that time. AI presents another opportunity, too. It can offer a way for students and teachers to collaborate better. It can also enhance the “work-together” skills of students.

When we are talking about complex problems and means of solving them,

Conclusion

Sure, there are still areas that will require human-to-human interaction. That’s for certain. But the introduction of AI into the classroom can help free teachers’ time for more important aspects. It can also improve the interaction in the classroom. AI systems are certainly something that will grow even more with time elapsed. We should think about how they can affect the future of education. They can do that in various ways. We mentioned some of the above, but we are certain that new and new inventions will arise. With all of them, we can get a better understanding of the learning process, how students interact with one another, of how teachers can tailor their study plans.

Internet… a world-changing invention that is involved in most of the things we do. When we talk about education in the modern-day, we cannot put aside the digital world. Online students can find legit writing services or, if they can’t decide on an essay service , they can get reviews and see which are the best. Or they can get some help with different questions they might have. Teachers, on the other hand, also have quite a lot of resources to pick from. There are opportunities to learn more about classroom management, student motivation, interaction, etc. When we talk about the digital world, though, we should pay some attention to artificial intelligence. This is a particular area of study that will grow more and more with the days to come. Artificial Intelligence, or the so-called AI, is gaining more and more steam as we continue to innovate it. We encounter it in quite a lot of places in our day-to-day life, for instance, in applications as Alexa. We also already know that with the current pandemic we experienced a growth in digital education. So, how do we see AI in the future of education in general?AI systems are such machines (or, perhaps, software) that can perform human-like tasks. By that, we mean that the algorithms behind them allow them to do tasks that are usually associated with people. AI systems rely on their algorithms for executing their functions. Via them, they examine the available information and reach conclusions. Once they reach such a conclusion, they then act. It can be perception, interaction, behavior reasoning, finding patterns, etc.Through AI systems machines can perform high-level functions massively and rapidly. Sometimes they even resemble humans in their actions. Sure, this brings about not only excitement but also fear. There is a view among some circles that AI can replace humans. But it’s also possible that AI will work together with people, helping them in their day-to-day life. When we talk about education, we want to point out that human interaction is key. Still, AI can offer some help for teachers by automating various routine tasks.Teaching is a highly sensitive area. Student-teacher interaction is close contact. Teachers need to build a trusting relationship with their pupils. Also, some types of feedback require human interaction. Thus, we cannot talk about AI replacing teachers. We don’t consider such a possibility for some tasks that require face-to-face contact. But some repetitive tasks can be automated using AI systems. This will allow teachers to put more emphasis on complex activities. AI can offer many possibilities for education. For instance, it can support teachers and collaborate with them. Of course, collaboration isn’t said in the traditional human-to-human meaning. No, AI can rather help teachers gain more knowledge of the strong and weak sides of their students. Yes, through the use of AI one can create specific assessments. They can then be used to allow teachers to understand how far along the material are their students. With such programs teachers can see which students excel where and where are the weak points. Also, teachers have a lot of students to work with. They cannot pay attention to anyone all the time. So, in some cases, they will be working with specific students. Via AI, though, they can understand what is happening to other students at that time. AI presents another opportunity, too. It can offer a way for students and teachers to collaborate better. It can also enhance the “work-together” skills of chúng tôi we are talking about complex problems and means of solving them, AI can help here, as well. It can boost the problem-solving skills of students and teachers alike both individually and as a group. With AI’s students can experience personalized learning. When a teacher is working with a class, personalized learning isn’t an easy thing to achieve. But it can be done through AI systems. Those systems will allow customization of the learning process for the particular student. Emotional well-being is something that is thought about, too. The emotional states of children impact how they learn. AI can help identify what is the emotional state of the students and give them support. Such support can be offered through gestures, words, or attempts at motivating the student. Artificial Intelligence can be used in various applications. Some of them we are already familiar with. But there are also other opportunities. For instance, AI can be used in learning apps. By them, students can experience gameplay that is related to learning specific materials and/or skills. Like, they can be learning math while playing a certain AI-powered game. Or they can ask for help with homework and questions that bother them and receive automatic answers from other students. Such applications can be used to tailor personalized learning plans for every student.Sure, there are still areas that will require human-to-human interaction. That’s for certain. But the introduction of AI into the classroom can help free teachers’ time for more important aspects. It can also improve the interaction in the classroom. AI systems are certainly something that will grow even more with time elapsed. We should think about how they can affect the future of education. They can do that in various ways. We mentioned some of the above, but we are certain that new and new inventions will arise. With all of them, we can get a better understanding of the learning process, how students interact with one another, of how teachers can tailor their study chúng tôi huge plus is the opportunity for a personalized learning process. Teachers cannot be with everyone all the time. Their teaching methodology cannot be tailored to every single student on their own, or they will have no time for everyone. Here comes AI. That system offers to give us a way to suit the learning plans specifically to every student. This will allow kids to learn at their own pace, strengthen their weak sides, and get even better in their strong aspects. AI cannot replace teachers but can certainly teach us something.

What Google Partners Changes Mean For Agencies & Clients

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For this week’s edition of the Search Engine Journal Show, we have a special episode.

It’s me Greg Finn, a co-host over at Marketing O’Clock on the SEJNetwork, taking a crack at the first-ever pod panel here on the Search Engine Journal Show.

Together with Andrea Cruz, Digital Marketing Manager at KoMarketing, and Sam Ruchlewicz, Vice President, Digital Strategy & Data Analytics at Warschawski, we’re going to talk about what the Google Partners changes mean for agencies and clients.

Why Are We Here?

The new Google Partners changes were first announced on February 12 and updated again on February 14 with little to no clarity.

There are three main differences than in the past:

1. Spend

There is still a 90-day ad spending requirement. But instead of $10,000, that requirement is jumping to $20,000.

2. Certification

Previously, a company needed one user certified in Google Ads who was an admin or standard access.

Now, a company needs to have at least 50% of its eligible users to earn updated certifications from Skillshop.

Google has stated users need admin or standard level access to be considered eligible.

3. Company Performance

Previously, companies simply needed to meet the performance requirement by delivering solid overall ad revenue and growth while maintaining a growing customer base.

Additionally, you had to have 12 months of spend activity.

That’s no longer the case.

Now in order to obtain your Google Partners badge, you are required to adopt 70% of Google recommendations in your accounts.

This is the overall recommendation optimization score and previously you could dismiss the changes and get up to 100%.

That is no more.

Google states:

“We evaluate the optimization score without dismissed recommendations for the company performance requirement.”

Discussion Before we proceed, is your agency a Google Partner?

Andrea Cruz (AC): Yes, KoMarketing has been a premier partner for a while… We have always been in a relationship with Google.

Sam Ruchlewicz (SC): We are also a Google Partner agency. We have been for many years. I would say it’s a very similar experience but Andrea.

Sometimes they’re helpful. Sometimes they’re not. Sometimes they do crazy things.

Sometimes they want us to change spends in ways that are definitely not beneficial for the client. It’s kind of a mixed bag.

But like I think you said it perfectly… we’re always in the middle of an exchange between what Google wants us to do, what’s best for the client…

Do you think that that having the Google Partner badge has helped your business?

AC: I think clients feel more trusting when they see that, “Hey, this is a business that has that relationship with Google.”

Or when a client can figure something out, they can go to us, their premiere partner specialist, and see if we can help them. In those cases, I think it’s useful.

It’s a nice thing and they look at it and they say, “Oh, that’s really interesting.”

It’s a mixed bag, I would say. And I’ve had that same experience where I was flabbergasted that some work could come from a specific agency and at that status so I think it seems like it’s across the board.

Is there anything that you really like about the Partners program?

SR: I think I do appreciate the access that we get to some of the Google account managers or the partner managers, whatever they’re called these days.

I think that’s been helpful in some instances to escalate and resolve client issues and not having to go through the traditional support channels that are suboptimal.

Do you have any issues with the new Spend requirements going from $10,000 to $20,000?

SR: I actually like that change and I’m fine with that. If you look at $20,000/month that’s under $7,000/month ad spend for three accounts.

I would still think that’s too low, to be honest. I know plenty of freelancers that run triple that and they’re definitely not an agency nor part of the partner program.

It’s just they’re a freelancer with four accounts and each account spends $4,000-$5,000 a month.

AC: I kind of agree with Sam. I do think that it’s nice that they are moving it a little bit all because if you have two or three accounts, even if they are small, they would get to $20,000 early.

I don’t think that’s a negative but of course, I’m in a larger agency so maybe that’s why I think it’s okay.

On changes to Company Performance requirements…

Greg Finn (GF): Let’s talk about something that I haven’t really seen anybody talking about specifically – the change that you no longer have to have your account active for 12 months.

AC: It’s crazy… The thing I love about digital marketing is that it changes every single day and we get our curveball from Google every single day as well.

So I think that somebody who doesn’t have an account active for the past 12 months, it also makes sense for them to be a partner because the things that we were doing last year are very different from the things we’re trying this year.

SR: I think it’s awful… I’ve personally dealt with enough clients that have gotten really bad treatment from other agencies, partners or freelancers.

Like you said, you need a track record if you’re going to be a partner… As Google, you want to instill trust in it.

You can’t have two-bit hacks running around and putting Google partner badges on their website and the second something bad happens, you just open up a new shop and all of a sudden, they’re a Google Partner agency after a month. That’s craziness.

The whole point should be this instills trust and confidence that these are trained professionals we’re going to work and do what’s best for you, not random humans that went into business three weeks ago.

What are your thoughts on the changes to the Certification portion where 50% of eligible users needing Skillshop certifications?

SR: I’m fine with it. I like the idea of making sure everyone that is working on your account is good.

It just means that half the members of your team we’re smart enough to sit and Google answers to the Google Skillshop certification for a half an hour on a random Tuesday, it’s not a meaningful point of difference.

And if you’re a small agency with a $20k spend, you might only be a two-person shop. Again it doesn’t instill confidence, it’s just one of you had the certification.

AC:  I’ve always had this perspective that when you are new to Google Ads, I think it’s a good thing that you learn all the terms and how Google wants you to think because the experience and the practice in the agency will show you what Google wants you to do versus what you should actually be doing.

I think new people in PPC should do the certifications…

But my issue with it is I think Google tells me there’s this amount insane amount of people that should get certified which is incorrect.

I know that there are some people saying around how you can either exclude people from domains so it’s only the people from the agency that needs to get certified so that’s I don’t know…

It’s telling me that I have to get my clients certified which is not going to happen.

GF: I actually think they’re probably going to work that out. That seems like a bit of a mistake. I would hope that you don’t have to get your clients certified for your partner status.

So my guess is that for the most part, that’ll work its way out hopefully and that’d just be down to the 50% you at your partner company.

Overall, it doesn’t seem like there’s too much there as long as the clients are out of the equation for you.

SR:  I actually agree with the fundamental idea of doing it. I think it’s good to make sure people are trained.

I don’t necessarily agree that the way Google’s doing it’s the right way to do it, but that’s one argument for another day.

What are your overall thoughts on Google’s Recommendations?

AC: Most of them are awful. I always have this recommendation in my account which is to:

Implement target impression share (which is Google taking money away and have fun with it).

Use return on ad spend or one of the automated bidding targeting options (which some of them don’t align with what my client wants to do).

Increase your budget by X amount so you can get more traffic.

So that’s my issue with the recommendations. Those are the ones I mostly see in my accounts.

But I do know that, for example, if you’re a smaller agency or a single person just doing Google Ads on your own, it will be helpful to see recommendations such as keyword variations, etc.

My issue is with the other ones that are just to fill Google with more money than they already have.

SR: Using an analogy, I think the recommendations are kind of like a cargo ship or a cruise liner. They get you in the general right direction.

But that’s not where the money’s made. Where our clients really see differences in performances, you have to run a speedboat, so to speak, and make quick changes…

We have clients that are in very specialized and regulated industries and Google’s serving us keyword options that are not what the client does, not aligned with the business, and if we ever implemented them, they’d legally come down on us…

Especially for some of our B2B clients, some of those recommendations are just bad.

GF: I want to go in another direction here. Andrea, you had enlightened me about a month ago to the fact that you could dismiss the Recommendations and still get a 100% recommendation score. That got a lot of buzz around the Twittersphere.

According to the new rules, you can’t count dismissed recommendations toward company performance goals. What are your thoughts?

AC: …Google itself told me that you can dismiss the recommendations and your percentage will increase. They said that’s how it worked.

In fact, they also let me know that when you do this, you are actually telling the algorithm that the recommendation doesn’t apply to your account.

So I thought that was very interesting that they are now saying that if you dismiss them, it won’t work.

GF: Now, you can dismiss the recommendations but it will not count towards that number that you had to hit.

When [the changes] first came out, that number wasn’t clear and they clarified that to 70% of the recommendations out there.

SM: I think that’s bad because 70% of the recommendations aren’t good.

In that case, I’m being put in this weird situation as an agency where if I want to keep my Partner badge, I have to do what Google says even if I know or have a really good reason to believe or have been directed by a client to not do that.

So now my interests are opposed to my clients’ interests potentially if I care about the Partner badge. But it’s just no, I fundamentally disagree with that.

I just was with a client and agency one of the things in their agency’s reporting is that they hit a 100% optimization score on all their client accounts…

Apparently, it’s relatively common among the kinds of agencies that you probably wouldn’t refer to your clients…

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Featured Image: Paulo Bobita

Windows 11 Will Support Android Apps: Here’s What You Need To Know

Windows 11 Will Support Android Apps: Here’s What You Need To Know

To run Android apps on your Windows 11 PC or laptop, you won’t need an emulator like Bluestacks or the YourPhone App (That lets you run Android apps on Windows PC provided you have a Samsung Galaxy with the right specs to go with). Why? Because these Android apps will be able to run natively.

So, does that mean Microsoft has gotten into a partnership with Google to have Google Play Store on Windows? The answer is no!

Also Read: While You Wait For Windows 11, How About Running Android Apps On Windows 10?

What’s This Upgrade All About?

Soon you might want to bid adieu to your Windows 10 and say high to Windows 11. One reason being that if you are a licensed Windows 10 user, the new upgrade will be free. And, if you want to dive deeper and want to check if your current version of Windows 10 is all set for the update, do check this post. And, if your Windows 10 is eligible, you are in for a treat!

Key Points

You will be able to enjoy Android apps on Windows 11

Intel’s Bridge Technology will make it possible

You could find apps in Start Menu or even pin them to the Taskbar

You could download Android apps from Amazon Play Store

How Will Android Apps Work On Windows 11?

The Android apps will run natively on Windows 11, thanks to Intel’s Bridge Technology which is a run time post compiler that allows non-native applications to run natively on x86 processors. Intel also confirmed that not only will Intel bridge support the x86 platform, it will also support AMD and ARM platforms as well. That means Android apps will work on Intel 10th and 11th generation processors as well as AMD processors.

Here’s how you will be able to get and run Android apps on Windows 11 – you will need to install the Amazon app store, a strong alternative to Google Play Store. You will be able to find the app store integrated into the new Microsoft Store. There is no denying the fact that despite being strong alternatives to Google Play Store, Microsoft Store, and  Amazon’s Fire Tablet (That run on a modified Android) both have holes, yet, this merger will surely bring them benefits. And, Microsoft has already promised that it will make it easier for developers to get their apps in the Microsoft Store.

The Downside

Not every Android app or game in the Amazon Appstore will run on Windows 11 at least for a moment. So, how would a user quench the thirst for an app that’s not there on Amazon Play Store? Will it be possible to get third-party Android packages, which are more popularly known as APKs? And, if yes (and as many executives believe it to be), won’t that jeopardize your Windows computer and your Android’s safety.  There are many such questions on which clarity is still to be attained.

Wrapping Up:

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About the author

Sarang Bhargava

Update the detailed information about Android Jetpack: What Do The Recent Announcements Mean For Android’s Support Library? on the Achiashop.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!