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Optimizing sites to appear in Google News, Top Stories, and Google Discover is unique in many ways from the process of earning rankings in the 10 blue organic links.
This is because Google uses a variety of different organic SERP features to display recent or newsworthy content, each of which comes with its own set of ranking guidelines and reporting capabilities.
To make this even more complex, Google only provides dedicated reporting on some – but not all – of these News-related features through Google Search Console and Google Analytics.
This leaves some mystery about precisely where in the search results a given article might be driving traffic and impressions.
Google offers guidelines around how to appear in products like Google News and Discover.
However, these documents are often technical in nature (such as this example of Google’s article that explains technical recommendations for preventing content from being indexed on Google News without affecting its performance in regular Search).
In order to understand how your sites perform in News, Discover, and related features, it is best to analyze the performance of your own content to see what works and what doesn’t.
In this column, you’ll learn about the various Google SERP features that display recent or trending news and find tips on how to optimize and report on them.
I’ll also include some aggregated data and insights related to my own clients’ performance across these features.Google News
Google News is a news aggregator product available both as a mobile app and by visiting chúng tôi in your browser.
Historically, publishers had to manually submit their sites for approval in Google News via the Google Publisher Center, and the approval process was notoriously difficult.
However, Google recently updated its guidelines about which sites are eligible to appear in Google News.
As of December 2023, the documentation quietly changed:
Hidden among this barrage of Publisher Center updates, this is quite a shock:
— Barry Adams 📰 (@badams) December 11, 2023
According to Google’s documentation, all publishers need to do to appear in Google News is “produce high-quality content and comply with Google News content policies.”
Complying with Google’s News content policies boils down to not producing content that is violent, hateful, dangerous, or deceptive.
Reading between the lines of these updated guidelines indicates that it is technically possible for content from any site to appear in Google News.
However, that doesn’t happen often for most sites.
Regardless of how frequently a site produces content, Google is strict in its criteria for which publishers to display in Google News.
As stated throughout much of its documentation, News sites must demonstrate good E-A-T: expertise, authoritativeness, and trustworthiness.
In fact, in Google’s Search Quality Rater Guidelines, the definition of “YMYL – Your Money, Your Life” content starts with “News and current events” as the first example of the type of site that can affect a person’s future happiness, health, financial stability, or safety.
This likely indicates that the criteria used to evaluate content and websites for Google News may be subject to greater scrutiny of E-A-T than that of other areas of Google Search.
This would align with other articles and videos Google has published in recent years that confirm that Google increases its focus on the authoritativeness of publishers when it comes to breaking news, misinformation, elections, and times of crisis.
Two other features Google claims to promote in its rankings of News content are “uniqueness” and a “diversity of viewpoints.”
In late 2023, Google published an article emphasizing the importance of original reporting in its ranking of news content, with the goal of providing stronger rankings for “the story that kicked everything off.”
According to Google:
“While we typically show the latest and most comprehensive version of a story in news results, we’ve made changes to our products globally to highlight articles that we identify as significant original reporting.
Such articles may stay in a highly visible position longer. This prominence allows users to view the original reporting while also looking at more recent articles alongside it.”
If your goal is to rank well in Google News, this recommendation can’t be overlooked.
There are numerous aggregator websites and websites that primarily syndicate content from sources like Reuters or the Associated Press, which may be seeing declines in organic visibility in recent years because of this issue.
The SEO visibility of one such aggregator website is shown below, with blue letters indicating Google Core Updates:
While it’s not uncommon for syndicated content to drive traffic, achieving long-term, sustainable performance in Google News requires differentiating your content by providing original reporting or offering a unique angle not found on other sites.
In fact, Google recommends that syndicated content not be indexed, although, in reality, this type of content often drives significant organic traffic for many publishers who choose to index it.
Publishing quickly is key.
Unlike traditional search, where timeliness may be more of a muted factor (depending on the query), in Google News, timeliness is everything.
This is especially true if a breaking news event takes place.
The sites that publish quickly will be the first to start accruing links and social shares, which will only amplify their performance on Google News.
Using NewsArticle structured data and News XML Sitemaps are also technical requirements for inclusion in Google News.Google’s Publisher Center
Google offers news publishers a Publisher Center they can use to manage their Organization’s information. This includes general information about the organization, which categories are included on the site, official brand logos, feeds, and more.
If ranking in Google News is your goal, you should absolutely make use of the Publisher Center to control important information about your brand.Visibility In Google News
While Google News aims to show a variety of viewpoints and not skew towards any end of the political spectrum, highly authoritative publications have been dominating in recent years.
Meanwhile, many fringe publications appear to have lost visibility.
Looking at the news publishers with the strongest visibility on Google over the last 12 months can shed some light on what it takes to be considered a news authority in various categories.
I pulled a list of the 100 highest traffic websites in “News and Media” from Similarweb’s list of highest traffic domains in that category.
I then cross-referenced this list with the Sistrix Visibility Index (VI) scores for these domains, which measures the overall visibility of a domain over time and assigns it a Visibility Index (VI) score based on how it ranks on Google across Sistrix’s set of 1 million tracked keywords.
These are the news domains that capture the most organic visibility on chúng tôi as of March 1, 2023, using the U.S. index:
Domain 3/1/21 VI 243.4 212.1 123.2 102.9 100.7 97.4 77.8 70.0 59.0 57.1 55.7 50.7 46.4 46.0 45.3 44.8 bbc.co.uk 32.3 29.7 29.0 27.5 26.4 26.4 26.3 26.3
The sites listed above are good sources of inspiration when determining how to structure your headlines, subheadlines, URLs, taxonomy, internal linking, and other considerations that are important for ranking in Google News.
For a comprehensive rundown of how best to optimize content for Google News, I recommend John Shehata’s article on Google News optimization.Reporting On Google News Traffic
Google News traffic can be reported on through Google Analytics as well as Search Console.
Hiding most of this for client confidentiality purposes, but being able to easily join GA & GSC data from Google News makes it much easier to analyze which headlines generate the strongest CTRs in Google News, which is a gamechanger for many clients.
— Lily Ray 😏 (@lilyraynyc) January 13, 2023Google Top Stories
For news publishers, Google’s Top Stories carousel is a goldmine of organic traffic. According to Richard Nazarewicz, the Technical SEO Manager of the Wall Street Journal:
“The Top Stories carousel for Mobile and Desktop SERPS is the most coveted spot for fresh or breaking news to surface within the Google Search ecosystem. Every newsroom is working hard with their SEO Editors or SEO desk, if they have one, to optimize using Google Trends, competitor analysis, and A/B testing SEO title tags (headlines) to ensure their article is surfacing in the top 3 Top Stories results.
It is important to note that currently, only AMP articles are eligible for the Top Stories carousel on mobile devices.
However, Google stated that this requirement will be dropped in conjunction with the Core Web Vitals update set to roll out in May 2023.
After that date, any article can potentially appear in the Top Stories carousel.
However, if the major publishers continue using AMP, this will make it hard for non-AMP publishers to compete with the lightning-fast load times of AMP articles.
The Top Stories carousel currently does not have a dedicated reporting section in Google Search Console or Analytics.
One way to approximate performance data from Top Stories is to navigate to the Search Appearance tab in Search Console, filter by a mobile device, and select AMP article.
It can be helpful to navigate to this view after launching AMP to see if the articles are gaining traction in Top Stories.
It’s therefore important to focus on optimizing the article headline, such as by ensuring the name of the targeted entity (person, place, or thing being written about) is stated clearly and early in the headline.
Article headlines should generally stay under 22 words for optimal performance.Google Discover
Google Discover is a personalized feed of articles that is available to mobile users via Android devices or the Google App on iOS.
Google Discover can also be accessed by visiting the chúng tôi homepage while logged into a Google Account on a mobile device using Google Chrome.
What makes Google Discover unique from other areas of search is that the list of articles is curated before the user types anything, using other user behaviors across Google to determine what the user might find interesting.
Therefore, a user who frequents publications about dogs, or perhaps shares dog articles on social media, or uses dog-related apps on their phone, may be more likely to see dog content appearing in their Discover feeds.
Content is eligible to appear automatically in Google Discover without using any specific structured data or sitemaps.
Google does require a “compelling, high-quality image,” that is at least 1,200px wide and enabled by the following meta tag:
or by using AMP.
According to Richard Nazarewicz,
“Discover Traffic tends to average around 20-40% of all Google traffic (GSC), whereas in Europe, it is more like 40-60%. The reason it is higher in Europe as well as the Middle East is that Android has a much higher percentage of the mobile market, as opposed to the U.S., where we are predominantly using the Apple iPhone, myself included!
Google continues to say that Discover traffic should be reported as search traffic and is only split out in Google Search Console which can be exported to sheets. But it is currently not available in the API, along with the recently added Google News Tab traffic.”
Last year, Abby Hamilton published this extensive resource on what Google Discover is and how to optimize for it, including original research about which articles tend to appear there.
I conducted a similar analysis, in which I analyzed over 5,000 URLs ranking in Google Discover across a variety of Path Interactive clients over the past year.General Observations About Google Discover:
Not every page ranking in Google Discover is a news or blog article. Our clients have seen examples of local service pages or other local resources receiving significant traffic from Google Discover.
Articles that are several years old can be resurfaced in Google Discover, even without making any changes to those articles
It appears to be the case that websites that are flagged as “adult” content may not be eligible for Google Discover, and this is not just limited to extremely adult content. Google’s Discover documentation states that content containing “nudity, sex acts, sexually suggestive activities, or sexually explicit material” violates their content guidelines, and may cause publishers not to appear in Discover.
Below are some correlations we observed related to our clients’ performance in Discover.
As always, it’s important to note that correlation is not causation, but the trends can illuminate some insights about what content tends to perform well in Discover.
Our analysis showed that there is a positive correlation between H1 word count and increased CTR, up until about 27 words, where the CTR drops dramatically.
The strongest CTR (14.39%) was found on articles using 25 words in their headlines.
According to this data, writing a headline of about 15-25 words could be a good target for Google Discover.
Looking at overall article length, the articles that received the most traffic in Google Discover ranged from about 500-1,000 words in length, with the strongest performance in the 600-700 word count range.
It’s important to remember that word count is not a ranking factor across any Google Search feature, but we thought the trend was nonetheless interesting to observe for Discover specifically:
These correlations certainly should not dictate how to write your content – focusing on the quality of the content and engaging your users is the optimal approach for appearing in Discover.
Keep an eye on how your articles perform in Discover by navigating to the Discover Performance report on the left sidebar of Google Search Console.
Your own performance data is the best source of truth to see which articles and topics your site tends to rank well for.
Google’s relatively new visual news feature, Web Stories, is also used in Google Discover, making them a great source of traffic and a good way to stay ahead of the competition.
All screenshots taken by author, March 2023
You're reading A Guide To Optimizing For Google News, Top Stories, And Discover
You’ve probably got a couple of apps in your stash that provides curated stories for you to read. But, what about an app that reports stories to you?
Rivet Radio is like listening to a version of NPR that only reports the stuff you are interested in. We’ve got a full app review of Rivet Radio for you right now.Concept
Instead of reading the daily news, listen to it. Instead of being forced to listen to what your local radio station programs for you, select your favorite topics and further customize your experience by following topics, hosts, and programs that you like. Most of the stories come from partner media organizations like PRI, The New York Times, and the Associated Press. Additional content comes from the top popular podcasts like How Stuff Works, Mashable, 99 Percent Invisible, and more. Some content is also provided by Rivet journalists directly.Design
The app has a fairly simple user interface. Once you’ve chosen topics, tap the play button to begin listening. The screen will display the title of a story, the date it was first aired, the host, and the program source. You can pause, play, and scrub stories. Additional controls and options are available from the menu.App Use
You will first be asked to log in using Facebook, Google+ or by submitting your email address. Once logged in, you will select topics you’d like to listen to. Categories include Politics, Business, Technolgy, Science, and more. Pick the categories that appeal to you and hit Play.
Stories will begin to play automatically. You can follow the show, host, or program producer by tapping the Follow icon at the bottom of the screen. You can also share a story via social networking and save a story to replay later.
You can view your upcoming queue by tapping the Playlist icon in the upper right corner of the screen. Here, you can rearrange your playlist or delete stories you don’t think you’ll want to hear.
When you tap the Search icon, you’ll be able to view stories you’ve saved and followed, as well as your recent listening history. Tap on Saved items to view and listen to stories you’ve added to the saved queue.
Under “For You” you will see all stories from hosts, shows, and program producers you’ve followed. You can add stories to your queue or play them in order, directly from this section.The Good
The stories generated are very compatible with my tastes. Tech info from How Stuff Works, news programs from the Associated Press, and lifestyle stories from NPR are all within the type of news stories I like to listen to.
It reminds me of the NPR One app, only stories aren’t relegated to NPR specifically.The Bad
I really wish there were a way to download shows for offline listening. This app is only useful if you are always connected to Wi-Fi or don’t have any concerns about data usage.Value Conclusion
If you listen to talk radio programs similar to what you’d hear on NPR, then this is definitely the app for you. It has plenty of content to keep you listening for hours on end and you can customize your listening experience to get the most out of what you want to hear. Download it in the App Store today.Related Apps
Stitcher Radio lets you customize playlists based on podcasts you listen to and plays them like a radio station.
Google Responds to Google News China Controversy
Recently Google, in the own words, explained their position on operating in China and their censorship of certain news stories on the Chinese version of Google News. Google News has also been looked into in the United States because of political bias reports. Some people seem to think that the Google News algorithm is serving better political play and supportive articles for George W. Bush on searches for “Bush” than they do for John Kerry on searches for well, “Kerry.” While the US version of Google News is giving results from all sorts of different news services, Google News China is practicing true censorship by excluding non-Government approved (non PRC) news resources.
Coming under fire from various blogs, free speech activists, and non-censored news channels, Google responded yesterday on their own Google Blog:
There has been controversy about our new Google News China edition, specifically regarding which news sources we include. For users inside the People’s Republic of China, we have chosen not to include sources that are inaccessible from within that country.
This was a difficult decision for Google, and we would like to share the factors we considered before taking this course of action.
Although Google News China does not include non-PRC news for those within the People’s Republic of China, Google does however offer non-PRC approved websites for Chinese web searchers on its Google China search engine. Google remarks:
For Internet users in China, Google remains the only major search engine that does not censor any web pages. However, it’s clear that search results deemed to be sensitive for political or other reasons are inaccessible within China.
What does this mean? A searcher in Beijing looking for Falun information may see the search results in Google, and perhaps even a Google cached page, but Chinese government blocks prevent searchers from directly accessing those sites.
More from the Google Blog on their Google News China development and difficult choices:
Today Yahoo officially launched their Yahoo News Search 2.0 in beta and has integrated it into the Yahoo Portal’s extremely active news site. Yahoo News Search draws in news stories from thousands of online news sources, combining articles from Yahoo! News and over 7,500 crawled news sources around the Web. The news service has been in beta since January, but was more or less made public today with a new search box placed at the top of the Yahoo News page along with search results generated from a news search on the Yahoo search engine.
Yahoo Search News 2.0 does not only index published news stories, but also offers multimedia news in both audio and video.
Yahoo is still giving AP and web newspaper sites top billing on the main Yahoo News page, but after testing they may follow Google and MSN’s path of using relevancy algorithms to determine the top stories shown from their index.
Google News is the pioneer in news search and has been live for over a year. Google News draws its news results from over 4,500 news sources worldwide and automatically arranged to present the most relevant news first. Google News offers a news service that has quietly become the pinnacle in online news search that is compiled solely by computer algorithms without human intervention.
According to Google News; “the headlines on the Google News homepage are selected entirely by a computer algorithm, based on many factors including how often and on what sites a story appears elsewhere on the web.” Google’s news service also lets readers subscribe to email news alerts and documents news photos along with top stories.
Microsoft’s MSN has also made a fine effort of indexing and making news stories searchable with their MSN Newsbot. Newsbot is in partnership with Moreover news syndication services and too gathers news from over 4,000 sources. Like Google News, MSN Newsbot clusters the top and most relevant news stories on their Newsbot main page. Currently in beta testing on the MSN’s UK network, Newsbot also has international versions throughout Europe, Asia and Latin America. For a selected Spanish speaking US news audience, MSN offers Newsbot Latino.
After months of rumors, the 16-inch MacBook Pro is now official. Starting at $2,399, the new MacBook Pro includes a return to the scissor switch keyboard design with what Apple is calling a “Magic Keyboard.” You also get a physical Esc key as well as a standalone Touch ID button. The overall form factor is slightly larger than the 15-inch MacBook Pro, which actually no longer sold by Apple. You can read more about the 16-inch MacBook Pro in our full coverage right here.
Apple also announced this week that the new Mac Pro will be available next month. The Mac Pro will start at $5,999 with an 8-core Intel Xeon processor, 32GB of RAM, and just 256GB of SSD storage. The Pro Display XDR starts at $4,999 with the stand going for $999. Build to order configuration details about the Mac Pro aren’t yet available, but we should learn more about that in the coming weeks.
In other news, Disney+ officially debuted this week. Disney+ costs $6.99 per month or $69.99 per year with content from Walt Disney Studios, 21st Century Fox, Marvel Studios, Pixar, Lucasfilm, and National Geographic. In total, Disney says there are over 7,500 TV shows and movies available on Disney+.
Apple this week launched a new Apple Music Replay feature, which lets you get a close look at your most played songs, albums, and more. In the Music app, you should see playlists for your most listened to songs dating all the way back to 2023. Learn more about Apple Music Replay here.
Apple’s new Research app has made its debut for iPhone and Apple Watch. Alongside this, users in the United States can sign up to be part of three health studies; Women’s Health, Heart and Movement, and the Hearing Study. These studies are multi-year initiatives which could lead to “potentially groundbreaking medical discoveries,” according to Apple
These and the rest of this week’s top stories below.Subscribe to 9to5Mac’s YouTube channel for more videos.
Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.
In the tenth episode of 9to5Mac Watch Time, Zac goes solo to share his experience with running a half marathon race at Disney World with the Apple Watch Series 5 and newly released AirPods Pro.
9to5Mac Watch Time is a seasonal podcast series hosted by Zac Hall. In this series, we talk to real people about how the Apple Watch is affecting their lives.
9to5Mac Watch Time is now available on Apple Podcasts, Overcast, and your favorite podcast player through RSS. Subscribe now to enjoy our teaser trailer and hear new episodes as soon as they drop — starting next week.
Apple has a brand new 16-inch MacBook Pro with a ‘Magic Keyboard’, the new Apple Research app with two new health studies debuts, Apple Music has a new ‘Replay’ year-in-review playlist, and lots of news about Apple Services bundles, TV+, HomeKit Secure Video, and much more.
9to5Mac Happy Hour is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play Music, or through our dedicated RSS feed for Overcast and other podcast players.
On this week’s episode, John and Gui talk about “Sundell as a service”, static site generation (act surprised!), then dive deep into a full review of the AirPods Pro, from the audio quality all the way to what’s the best technique for taking them out of their case. Also, stay tuned for another edition of Stacktrace Arcade and an #askstacktrace question about… Windows?
Stacktrace by 9to5Mac is available on iTunes and Apple’s Podcasts app or through our dedicated RSS feed for Overcast and other podcast players.
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Over the last few years, the non-fungible token (NFT) ecosystem has become vast and dense. Now spanning multiple blockchains and dozens of platforms and marketplaces, it can be a daunting task to navigate the ins and outs of the weird wide world of NFTs.
Collectors and creators now have a wealth of avenues through which they can trade, flip, and invest in blockchain JPEGs. Gone are the days of just a few points of sale.
To help simplify the process, we’ve compiled a list of the top NFT marketplaces based on user numbers, sales volume, and general popularity — but presented in no particular order. Just as we brought you a guide to the top NFT blockchains, we now present a roadmap through the most prominent NFT trading platforms on the web.
Supported Blockchains: Ethereum, Polygon, Klatyn, and Solana
Supported Payment Methods: ETH/WETH, SOL, USDC, DAI, APE, Credit/Debit Card via MoonPay
OpenSea is widely regarded as the largest and most comprehensive NFT marketplace in existence. Founded in 2023, the platform has grown in leaps and bounds over the years to encompass a wide variety of photography, digital art, music, and more. It also hosts an array of tools for both NFT collectors and creators.
As far as trading is concerned, OpenSea takes a 2.5 percent fee off the final price of every NFT transaction. Other fees set by NFT creators are also regularly ensured and usually range from around 2.5 – 10 percent. Although the site’s infrastructure remains a major point of contention within the NFT community, OpenSea undoubtedly remains the top NFT marketplace.
Supported Blockchains: Ethereum
Supported Payment Methods: ETH/WETH
LooksRare is a relatively new NFT marketplace launched at the start of 2023 and is said to be the most direct competitor to OpenSea. Marketed as a “community-first NFT marketplace that actively rewards traders, collectors, and creators for participating,” LooksRare quickly became a favorite within the Ethereum NFT ecosystem.
LooksRare also rolled out an airdrop of its very own native token $LOOKS to collectors who traded 3 ETH or more on Opensea between June 16, 2023, and Dec. 16, 2023, further solidifying their position as an OpenSea competitor. Similarly, the platform takes two percent off NFT trades (0.5 percent less than OpenSea) and also allows NFT creators to set their own royalty fees, which usually mirror a range comparable to OpenSea.
Supported Blockchains: Ethereum
Supported Payment Methods: Credit/Debit Card, Prepaid ETH, and Gemini Account
Nifty Gateway, founded in 2023 by Duncan and Griffin Cock Foster, is billed as a “digital art online auction platform” for NFTs. The platform is owned by crypto-exchange giant Gemini and is heralded by both collectors and creators as one of the most accessible of all NFT marketplaces.
Nifty Gateway hosts a vast selection of weekly curated NFT drops as well as a growing number of verified external collections (Bored Apes, Doodles, etc.). The marketplace itself is an outlier on this list because it is custodial in nature.
In short, this means that NFTs on the platform are stored in a secured Nifty Gateway Omnibus wallet rather than living in individual collectors’ wallets. While non-custodial platforms offer interoperability (i.e. you can view and trade a single NFT via OpenSea, LooksRare, Rarible, etc.) Nifty Gateway collectors must withdraw their NFTs out into an external wallet to trade on other platforms. You can read more on custodial vs noncustodial platforms here.
On top of this, Nifty Gateway has some of the highest fees of all NFT marketplaces with a five percent service fee (marketplace fee) and a 10 percent artist commission/creator fee taken off of the final sale price of NFT transactions.
Supported Blockchains: Solana, Ethereum
Supported Payment Methods: SOL
Magic Eden is an NFT marketplace that was initially built on the Solana blockchain and later added other blockchains, such as Ethereum. It is billed as community-centric. Founded in late 2023, the platform is somewhat similar to LooksRare in the way that it was created by members of the NFT community as a marketplace competitor and as a solution to the problems with other existing NFT marketplaces.
Magic Eden is widely heralded for its simplistic and unique tools for both collectors and creators as well as its curated list of upcoming Solana collections that allow users to find, at a glance, what NFT drops are happening on the platform in the near future. Similar to LooksRare, Magic Eden employs a two percent sales fee and allows NFT creators to set their own royalty percentages.
Supported Blockchains: Solana
Supported Payment Methods: SOL
Solanart is a newer Solana-based NFT marketplace that launched in 2023 and quickly gained popularity as one of the go-to platforms within the Solana NFT ecosystem. Although anyone can become a collector on Solanart, artists must apply for a creator account before being enabled to mint on the platform.
Despite its curatorial roadblocks, Solanart is home to a growing number of PFP, gaming, and metaverse-leaning NFT projects. Solanart employs a three percent sales fee and allows NFT creators to set their own royalty percentages.
Supported Blockchains: Wax
Supported Payment Methods: WAX
AtomicHub is a one-stop solution for creating, trading, buying, and selling NFTs on the Wax blockchain. Launched in June 2023, AtomicHub is an interface for the NFT standard AtomicAssets, which was developed by blockchain tech company Pink.gg.
AtomicHub is split into an explorer that allows users to browse through all AtomicAssets NFTs, a marketplace where users can buy and sell NFTs, a trading section, and of course, an NFT creator portal that allows anyone to create their own NFTs without any required coding knowledge. AtomicHub takes two percent of the final price of every sale on the platform and fee and allows NFT creators to set their own royalty percentages.
Supported Blockchains: Ethereum, Tezos, Polygon, and Flow
Supported Payment Methods: ETH/WETH and Credit/Debit Card
Rarible is a Los Angeles-based NFT marketplace founded in November 2023. Possibly due to its longevity in the space, Rarible is seen as one of the top NFT marketplaces (especially when it comes to Ethereum-based collectibles) and houses a wide variety of different types of NFTs.
The platform is managed via the Rarible DAO and is backed by the governance token $RARI. Although the weekly $RARI distribution for trading NFTs on the Rarible marketplace was discontinued via DAO vote in January 2023, $RARI remains an interesting use case for trading rewards and one that undoubtedly inspired platforms like LooksRare to adopt similar models.
Similar to other marketplaces, Rarible employs a two percent sales fee and allows NFT creators to set their own royalty percentages. Considering Rarible is a collection aggregator, similar to OpenSea and LooksRare, many use this marketplace as a one-stop-shop for NFTs in place of OS and LR.
Supported Blockchains: Ethereum
Supported Payment Methods: ETH/WETH
SuperRare is one of the oldest and most prominent marketplaces existing within the NFT ecosystem. Launched in the Spring of 2023, the marketplace s billed as “Instagram meets Christie’s” and lives as the most popular curated NFT platform.
Due to its highly curatorial nature, SuperRare is a closed marketplace that accepts artist applications on a rolling basis. Some artists have waited months (even over a year) to be accepted by the platform, which has solidified SuperRare’s exclusivity in a somewhat similar fashion to Nifty Gateway.
One of the most unique features of SuperRare is that the platform only allows for the minting of 1/1 NFTs to be sold in an auction format. Yet, similar to Rarible, in 2023, the platform introduced a $RARE governance token that marked SuperRare’s transition to a similar DAO-led model.
There is a three percent transaction fee, paid by the buyer, for all purchases on SuperRare. Yet, the platform takes a hefty 15 percent commission off of the final sale price for all primary sales. For secondary sales, a 10 percent royalty is reserved and paid to creators.
Supported Blockchains: Ethereum
Supported Payment Methods: ETH
Foundation is a marketplace that aims to aid in the building of a new creative economy through NFTs. Launched in February 2023, Foundation is invite-only for creators and, similar to SuperRare, runs on a 1/1 auction format.
While Foundation certainly embodies an air of exclusivity, its invite model has allowed a great many artists, especially those still waiting for acceptance to SuperRare, to mint and sell NFTs on a curatorial-style platform. Similar to SuperRare, Foundation only allows for the minting of images, videos, and 3D artwork, limiting the types of NFTs that can be sold on the platform.
Foundation takes five percent off of every final sale price for primary and secondary sales, which is significantly higher than most other marketplaces. For secondary sales, creators receive an automatic 10 percent royalty.
Supported Blockchains: Tezos
Supported Payment Methods: XTZ
Objkt is the largest and most popular marketplace on the Tezos blockchain. Launched in early 2023, the platform is widely heralded as being the OpenSea of Tezos NFTs, and hosts everything from JPEGs to videos and songs.
Originally, Objkt began as a platform that offered extra tools and a different UI experience from Hic et Nunc (HEN) — the previous most popular Tezos NFT marketplace. When HEN was discontinued in November 2023, Objkt quickly took over as an aggregate for Tezos NFT collections and quickly became the one-stop shop for XTZ NFTs.
Similar to OpenSea, Objkt takes a 2.5 percent fee off of the final price of every NFT transaction. The platform also honors creator royalties and allows artists to set their own fee percentages.
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