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Conferences are a great way to learn about new and interesting trends in your industry. These events are also an opportunity to further improve your skills and up your game. Best of all, you get to rub elbows with well-known experts and meet others within your industry — perfect for networking!
So how many marketing conferences do you attend each year? Here’s what our Search Engine Journal Twitter community said for this #SEJSurveySays poll question.
According to a survey sent out to Search Engine Journal’s Twitter audience, 36% do not attend any marketing conference, 45% attend 1-2 per year, 14% attend 3-4 marketing conferences, and 5% attend 5 or more.
The poll results show that majority of marketers attend at least one marketing conference in a year. If you’re a conference organizer, how do you create an unforgettable experience for your attendees? If you’re attending a conference, how do you make the most of your experience? We’ve got a short roundup of tips for you!
Tips for Conference Organizers and AttendeesThe following tips can help both marketing conference organizers and attendees get the best experience:
Still thinking of what conference to attend this year? Here are 37 digital marketing conferences you won’t want to miss in 2023.
And if you want to attend only one, then in our humble opinion, SEJ Summit should be it. Our namesake conference is “For SEOs, By SEOs”. And we’ve just announced Ann Handley is our opening keynote— because content and SEO go hand in hand. Early Bird pricing ends March 31.
Have Your SayHow many marketing conferences do you attend each year? What is your favorite among the marketing conferences you attend? Tag us on social media and have your say in the next survey by checking out the hashtag #SEJSurveySays on Twitter for future polls and data.
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Drones, Ai, And Smart Meetings At The Beginning Of The Microsoft Build Conference
Microsoft kicked off its annual conference for developers, called Build, on Monday. “The world is becoming a computer,” Satya Nadella, the company’s CEO, said towards the beginning of his keynote address, describing the way that computing power is starting to be found everywhere, from cars to drones to homes. That pretty unsurprising idea, plus heavy doses of talk about artificial intelligence, AI and accessibility, mixed reality, chatbots, the cloud, and the “edge”—the computers and phones you actually interact with—defined the first hours of the event.
We got to see Alexa and Cortana hanging outWe live in a world of talking digital helpers, from Siri, to the Google Assistant, to Amazon Alexa, and Microsoft’s version, Cortana. While Amazon and Microsoft announced back in August of last year that the two companies would be collaborating to make their two virtual assistants work together, today we saw a version of that in action.
If you’re imagining Alexa and Cortana freely talking to each other like two robotic hosts in Westworld, you are out of luck. However, what they showed was still interesting.
Meghan Saunders, general manager for Cortana at Microsoft, and Tom Taylor, a senior vice president for Alexa at Amazon, joined each other on stage for a demonstration. Speaking into an Echo, Saunders added an item to her shopping list through Alexa, then asked Alexa to open Cortana. From there, Cortana spoke to Saunders through the Echo, read her schedule out loud, then helped her send an email to Taylor.
Taylor then started speaking with Cortana from a computer, then asked it to open Alexa. Alexa spoke to him through the computer, then called him an Uber to a restaurant called Harvest Vine.
The system, still in beta, feels a little bit silly—asking one virtual assistant to let you speak with another seems less efficient than just only speaking to one of them—but still, it’s nice to see the robots getting along and it’s conceivable that this be helpful for some people in specific situations.
You can sign up here to be notified with more info on this collaboration.
Drones and AIMicrosoft is working with drone-making giant DJI, and showcased the intersection of artificial intelligence and unmanned aerial vehicles on stage. In a demonstration, a DJI Mavic Air drone flew around and live-streamed a video feed of industrial-looking pipes onstage that had a simulated problem with them; a laptop receiving the livestream used AI on it to inspect the video in real time and identify an anomaly, shown with a yellow box around it on screen.
It’s easy to see how this kind of feature would be helpful for industries with tons of equipment to inspect—a human flies a drone, and instead of people eyeballing everything, the AI looks for problems and highlights them. And since the AI analysis is happening right on the laptop (it can also run directly onboard a bigger, fancier drone call the DJI M200), the company’s data doesn’t have to go up to a cloud for analysis.
Smart meetingsAt another moment, Microsoft’s Raanah Amjadi showed a concept of how a prototype device could help out during a meeting. They simulated a meeting about “smart buildings” right on stage that felt very futuristic and incredibly canned.
But the pyramid-like prototype device on the table, equipped with the ability to both listen and see the meeting, did cool stuff. For one thing, it was able to visually identify—and then greet outloud—the people who physically walked into the meeting, saying “Hello Dave,” when someone named Dave Brown entered.
On a screen in the meeting room, the system recognized who was talking and took down a transcript in real time of what everyone said. In a column next to the transcript, the AI also made a note of follow-up items that appeared to be automatically generated when someone said the phrase “follow up” in a sentence. The set-up can also give a remote worker a live translation into a different language.
So if you’re excited for a future where there’s automatically a record of every silly thing you say in a meeting and the follow-up items are instantly written down, Microsoft could someday make you happy.
Scientists ‘Went Rogue’ And Genetically Engineered Two Human Babies—Or At Least Claimed To
In the past 24 hours, a story of potentially world-changing import has surfaced. First reported by the MIT Technology Review and then not long after by the Associated Press, who seem to have been sitting on the story for a while, the news that a Chinese scientist named He Jiankui led an unprecedented experiment to edit human embryos and see them carried to term rocked the genetics community. Here’s what you need to know about this evolving story.
The scienceBesides He, the most important players in this story may be twin baby girls named Nana and Lulu. As far as we know the twins were edited as embryos using CRISPR-cas9, a gene editing tool. The stated purpose of the edit was to disable CCR5, a gene involved in allowing HIV to invade cells, which is how a virus infects a host.
The twins don’t appear in a promotional video uploaded to Youtube by The He Lab, but the scientist himself does. “When Lulu and Nana were just a single cell, this surgery removed the doorway through which HIV enters to infect people,” he says.
In the video, He says his team performed a whole gene sequencing to ascertain if the procedure was successful. “The results indicated the surgery worked safely, as intended,” he says—but that’s not true, according to a scientist who has seen a preliminary version of He’s results and research documentation.
“It’s abominable,” says Kiran Musunuru, a researcher at the University of Pennsylvania. Musunuru says he’s seen a preliminary version of the paper prepared by He’s team. Musunuru says that the paper he saw shows two major issues with the edited embryos: mosaicism and off-target mutations.
The circumstancesThere’s a reason the international genetics community has ethics policies in place that preclude this kind of research being done in secret. In the United States, it’s illegal to even attempt the sort of gene editing He used on a human embryo.
“I don’t want to convey that I’m categorically against [gene editing on embryos] ever being done,” says Musunuru. But in this case—in secrecy and without oversight—he says it’s totally unacceptable. Perhaps the biggest problem, to him, is the fact that the two embryos showed evidence of mosaicism and off-target mutations. Mosaicism is when some of the cells in an organism have a mutation, like the one that He was trying to make, but others do not. Off-target mutations are exactly what they sound like: genetic changes that weren’t the ones intended by the gene edit, potentially introducing congenital diseases or other unforeseen consequences.
If circumstances were different and Musunuru saw embryos in his own lab that had the composition of the ones He’s team reported on, would they be allowed to come to term? “Absolutely not,” says Musunuru. There is too great a possibility that those unintentional genetic tweaks will cause totally unforeseen health problems in the infants, or even in their future progeny. When he saw the promotional video, “I was alternately screaming and crying,” says Musunuru.
Who knew?“When this news first broke, I was appalled, but I was not totally surprised,” says Cornell University postdoctoral researcher Yangyang Cheng. Besides her work as a particle physicist, Cheng—who grew up in China and studied there until she was a graduate student—has become a voice on the culture of scientific research in China.
Although some people on Twitter have speculated that the whole thing was faked, Cheng says she has no reason to doubt that the experiment occurred and the children are real. Earlier this year, she wrote for Foreign Policy that in China, “standards for research on the latest technological frontiers are being set by a government that has always prioritized power over ethics.” That means that the climate for biomedical research downplays the role of ethics and lacks the mechanisms to enforce ethical norms, she wrote, as well as being shaped by “rampant corruption.”
“I’m not a science ethicist but I have major concerns about gene-edited babies,” tweeted Leta Hong Fincher, author of 2023’s Betraying Big Brother: The Feminist Awakening in China. She pointed to “China’s history of using eugenics in population planning.”
Advances—however questionable—in gene editing might be seen on some level as a way to help the totalitarian Chinese government shape and control its population, but it’s also seen as a way to enhance China’s reputation. “There is a sense of science as a tool of national greatness,” says Cheng. This move “is very much a product of Chinese politics,” she says—though there’s no evidence that the government or even any research institutions necessarily knew about what was happening before He’s announcement. Musunuru says he finds it hard to believe that absolutely no-one knew, but that’s a question that the public will likely never have the answer to.
What now?He and his collaborators “basically went rogue,” says Musunuru. He’s institution denies knowledge of his research and has suspended him without pay, but reactions at the national level have been a bit more ambivalent, Musunuru says. Stat now reports that a year ago the Chinese Academy of Science unexpectedly and quietly pulled out of sponsoring a major conference on human genome editing which was to be held in mainland China. This move, which was not reported on at the time, may have been related to the country’s controversial relationship with bioethics.
Hong Kong stepped in to host the conference after this move, Stat reports. It will begin this Tuesday, November 27, in just a few hours local time, and in a completely different world—one that’s gone from discussing potential futures to “okay, now it’s happened,” says Musunuru. “This is the sort of situation where there should have been transparency from the start,” he says. In the absence of that transparency, he says, it shouldn’t have been attempted at all.
He was set to appear at the conference, where, Musunuru suspects, the Chinese scientist was planning to unveil his unethical experiment to the world. Now that the cat’s out of the bag, he’s under investigation as reported by the Tech Review earlier today.
Whatever happens to him and his collaborators, their field will have to reckon with what they did long after the conference comes to a close. He and his team seem to have violated international ethics understandings and research norms in a way that unprecedentedly alters humanity itself. Among those norms is something that’s not being discussed a lot yet, but will likely be dissected in the coming days: the standard of informed consent. A big concern for both Cheng and Musunuru is the question of whether informed consent—something He’s laboratory maintains it got from the parents of the two girls before altering their embryos—is even possible at this stage in scientists’ understanding of gene editing and in the climate of research in China.
Nobody knows yet what will happen to Nana and Lulu, who He says are only a few weeks old. Whatever their lives hold, they didn’t make this decision for themselves, and the international community should wish them only the best.
“Let’s call it what it is,” Musunuru says: “experimenting on humans.”
Correction: A previous version of this article mistakenly identified Kiran Musunuru’s institution as Penn State University; he is affiliated with the University of Pennsylvania. We regret this error.
5 Easy Tips To Skyrocket Your Instagram Marketing This Year
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy.
Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right.
On May 22, I moderated a sponsored SEJ ThinkTank webinar presented by Anna Semyanova, Marketing Manager at Combin, who shared five tips to skyrocket your Instagram marketing this year.
Here’s a recap of the presentation.
Despite the massive opportunity that the platform offers, not many companies are doing Instagram marketing well.
If you want to find success in the platform, you need to learn how to grow your followers organically.
Getting followers on Instagram is not hard. But getting real Instagram followers in your niche that are highly likely to purchase your product is a slightly different story.
The main goal is attracting real, genuine interest to your page.
This may sound easy, but once you get your hands on it, it becomes obvious how confusing and time-consuming a user search and attraction really is.
Many brands resort to using specialized applications to help them simplify the process.
Follow these five tips if you want to grow your brand and get great results on Instagram.
1. Know Your Target AudienceInstagram target audience research should be one of the first things on your to-do list when developing an Instagram strategy.
It seems obvious and easy, but still not many people exactly understand what this means.
You need to understand your audience so you can produce great content, write killer captions, and find your best time to post.
Actionable insights into your audience’s interests, preferences and behavior pave the road to a successful Instagram strategy.
Search by hashtags: Find your audience in just 5-10 minutes.
Search by location.
Search by hashtags and location combination.
For instance, imagine that you have just created a profile for a watch brand. You are looking for visibility and larger audience on Instagram. Your goal will be to find accounts interested in what you offer.
Think of hashtags your audience might be using (like #wristwatch, #watchesofinstagram, #watchoftheday, etc.), then type that into the hashtag field.
You can also specify the location you want in order to find potential customers around your area. It’s a winning idea especially for those who are local business owners.
2. Research Your CompetitorsOne of the best ways to find, attract and build a huge following is targeting your closest competitors and after that stealing their audience.
These people have already shown some level of interest in your niche simply connecting with your competition.
You can use Combin’s Search by Users feature to look for a particular account’s:
Followers.
Followings.
Likers.
Commenters.
3. Find Influencers & Promote Your Account With Their HelpInfluencer marketing is a growing trend within the social media sphere.
Influencers can share your products or brand with their established audience because they tend to have a relationship with their followers.
A product that an influencer recommends is similarly perceived as a product recommended by a friend.
When it comes to collaborating with influencers as a brand, authenticity should be one of the most important factors to consider.
The best influencers are those who have real followers that are genuinely interested in their content. In other words, influencers who have real influence over their audience.
For example, H&M has one of the largest Instagram followings of any fashion brand on social media today and this is because they have an influencer campaign with women who reflect H&M’s style.
Fashion blogger Julie Sariñana and model Ela Velden are two influencers whom H&M partnered with for its fall 2023 catalog.
Julie loved the clothing so much that she decided to promote it to her own Instagram account and H&M had great success from this.
There are several ways to find influencers related to your niche.
If you’re using Combin, you can do it through User Search. Go to Users List and then type in your competitors’ user names.
Sort the results by the number of followers – those at the top will be the influencers you need to work with.
You can also use Search by Posts – just type in the accounts, hashtags, or locations relevant to you.
After this, you can look up the post uploaders’ profiles and then decide who you want to work with.
But before working with any of the influencers you found, take some time to truly research them and their social media presence. Beyond these follow numbers:
Are they getting enough engagement on their posts?
Does their audience actually care about what these influencers are saying?
What other brands have they collaborated with? What were the campaigns like?
Are they truly authentic?
4. Be as Active & Up-to-Date as PossibleThe next tip is all about engagement. Social media is all about engagement – not about the numbers.
You’d be surprised how many companies searching for Instagram growth just forget this simple social part of social media marketing.
Not only is it demanding to create original content every day, but it’s also a more solitary experience just posting one’s own content.
In order to grow your community, curate content from accounts that you find inspirational and relevant. It’s also a great idea to repost user-generated content.
Instagram allows brands to experiment. If you to be a relevant brand, take a risk and try every new Instagram feature such as Instagram Stories, Instagram Live, and Question Stickers.
Show your followers that you’re up-to-date.
and engaging their Stories are.
When you have a good engagement, Instagram starts to promote your content in the Top posts section and the Explore feed.
So in addition to accumulating as many new followers as possible, you must build strong, long-lasting relationships with your followers.
5. Enjoy the Journey!Enjoy the journey and keep it casual. On Instagram, you can showcase your brand’s light side so don’t be afraid to be entertaining.
Embrace that avatar and have fun with your content.
“A true community is not just about being geographically close to someone or part of the same social web network. It’s about feeling connected and responsible for what happens. Humanity is our ultimate community, and everyone plays a crucial role.” — Yehuda Berg
[Video Recap] 5 Easy Secrets of Fast Instagram PromotionHere’s the video recap of the webinar presentation and Q&A session.
Or review the presentation deck below.
Image Credits
All screenshots taken by author, May 2023
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How To Be Successful At Social Media Marketing
Today, businesses can reach out to their target audiences through social media platforms. Having a strong presence on these platforms can help boost a company’s visibility and reputation, and it can also provide a glimpse into the activities of its competitors. In this guide, we’ll talk about some of the key factors that businesses should consider when it comes to implementing social media marketing.
One of the most important factors that businesses consider when it comes to digital marketing is social media. It allows them to reach out to their customers and build a stronger community. It can also help them improve their website traffic. However, implementing social media marketing can be very time-consuming and require a lot of resources.
11 Tips to Be Successful in Social Media MarketingThe rise of social media has made it easy for consumers to reach out to businesses, regardless of their industry. It can help you establish a stronger brand and attract more potential customers. However, it is also important to remember that not every business owner is capable of creating a successful strategy on social media. Check out the 11 best tips to be successful in social media marketing −
Set Goals for Social Media Determine Your Target AudienceOne of the most important steps that you should take when it comes to developing a social media strategy is to identify your target audience. Having this information will allow you to create a foundation for your entire campaign. Having a well-defined audience is very important for any business, as it will allow you to effectively market your products and services.
Before you start implementing a social media strategy, it’s important that you conduct market research to identify your current customers and which platforms they prefer to use. This will allow you to determine how many of them are currently using social media and which potential customers are most likely to engage with you.
Determine Which Social Media Platforms Are Good For YouAlthough it’s important to use multiple platforms to reach your target audience, it’s also important to consider the various factors that affect your business’ culture and offerings. There are a lot of social media platforms that are suitable for your business, but they all have their own unique demographic groups. For instance, while LinkedIn is commonly used by professionals and B2B companies, TikTok and Snapchat are more popular among young millennials.
Analyze The MarketOne of the most important steps that you should take when it comes to marketing your products is to analyze the market. Doing so will allow you to determine the level of demand and supply that you need to reach your target market.
Post With Purpose and Provide ValueOne of the most crucial factors you should consider when creating and posting content on social media is its purpose. Before you post something on your site, ask yourself what it’s about and why you’re doing it. Having a specific purpose can help you build a strong brand and connect with your audience. Your goal should be to educate others, share stories, explain your experiences, and highlight past achievements.
Create a CalendarA well-defined social media calendar is very important for any content marketing campaign. It should include the days and times that you want to post to various platforms, such as Instagram, Facebook, and Twitter.
Create Unique and Engaging ContentBefore you start posting on social media, make sure that you have a good understanding of the platform’s culture and how its users interact. After that, use audience research to learn more about how your audience interacts with your content.
Find Tools to Help YouOne of the biggest factors that businesses consider when it comes to social media marketing are the tools that allow them to manage their accounts. This will allow them to automate some of the tasks that they usually do on their own. They will also allow them to focus on their current strategy and improve their content.
You should have a calendar, and you can use a scheduling app to automatically publish your content. You should also have a spelling and grammar checker to help you improve your writing. You will need programmes or apps that can create and edit your visual content, such as videos, photographs, graphics, and animations.
Show Some PersonalityWhile it’s important to talk about the various things that your business offers, it’s also important to add personality to your social media presence. Having a well-defined and engaging personality will help people make informed decisions when it comes to buying from you. For instance, let people know about your goals and company culture.
Interact With Your AudienceYour brand personality should be defined to help you connect with your consumers and encourage them to purchase. This is very important for businesses, as it will help them reach their goals and keep their customers engaged.
Test and Correct ConclusionWith social media marketing, your brand and business can reach new heights. In addition to planning and implementing the necessary strategies, you should also follow the tips in this article to get started. This will allow you to easily start launching successful campaigns. One of the most important factors that you should consider when it comes to using social media is adopting the strategies of other companies. You can learn from the success of other brands and try different tactics on your channel.
Samsung’S Galaxy S 4 To Arrive At Mwc Next Year
Now that both Galaxy S III and Galaxy Note 2 are official, Samsung is gearing up for the release of its next flagship Android-based smartphone, the Galaxy S 4. Although Galaxy S III was not launched at the Mobile World Congress in Barcelona this year, the South Korean maker will bring the upcoming flagship device at next year’s event, it seems. In fact, the company has already confirmed the move, although it hasn’t provided an official announcement on the matter. Korea Times reports that, only three days after Apple’s iPhone 5 made its formal entrance on the smartphone landscape, a Samsung official has confirmed the upcoming availability of a Galaxy S III successor. “Samsung is ready to unveil the next Galaxy smartphone – the Galaxy S4 – at early next year’s mobile world congress (MWC) in the Spanish city of Barcelona,” a Samsung official reportedly stated. MWC is seen as the most important yearly event for the mobile industry, and handset vendors all around the world attend to it to unveil and showcase their latest inventions. Samsung, which is currently gaining more and more ground on the smartphone segment, is expected to pack the next Galaxy device with features that would make it a great rival for Apple’s iPhone. This means that Galaxy S 4 could easily prove better in terms of hardware specifications and features when compared to Samsung’s current flagship phone, yet it remains to be seen to what extent. Rumor has it that Samsung might pack the handset with a 5-inch or larger touchscreen display, and could even use flexible panels for it. One thing that is certain at the moment is that Samsung is working hard on establishing a one-year release schedule for its flagship phones, and that the upcoming Galaxy S 4 should prove an even better competitor to Apple’s iPhone. According to Samsung, Galaxy S III is already a far better device that the iPhone 5, and an ad that was published in US papers nationwide this weekend was meant to show that to users.
Now that both Galaxy S III and Galaxy Note 2 are official, Samsung is gearing up for the release of its next flagship Android-based smartphone, the Galaxy S 4. Although Galaxy S III was not launched at the Mobile World Congress in Barcelona this year, the South Korean maker will bring the upcoming flagship device at next year’s event, it seems. In fact, the company has already confirmed the move, although it hasn’t provided an official announcement on the matter. Korea Times reports that, only three days after Apple’s iPhone 5 made its formal entrance on the smartphone landscape, a Samsung official has confirmed the upcoming availability of a Galaxy S III successor. “Samsung is ready to unveil the next Galaxy smartphone – the Galaxy S4 – at early next year’s mobile world congress (MWC) in the Spanish city of Barcelona,” a Samsung official reportedly stated. MWC is seen as the most important yearly event for the mobile industry, and handset vendors all around the world attend to it to unveil and showcase their latest inventions. Samsung, which is currently gaining more and more ground on the smartphone segment, is expected to pack the next Galaxy device with features that would make it a great rival for Apple’s iPhone. This means that Galaxy S 4 could easily prove better in terms of hardware specifications and features when compared to Samsung’s current flagship phone, yet it remains to be seen to what extent. Rumor has it that Samsung might pack the handset with a 5-inch or larger touchscreen display, and could even use flexible panels for it. One thing that is certain at the moment is that Samsung is working hard on establishing a one-year release schedule for its flagship phones, and that the upcoming Galaxy S 4 should prove an even better competitor to Apple’s iPhone. According to Samsung, Galaxy S III is already a far better device that the iPhone 5, and an ad that was published in US papers nationwide this weekend was meant to show that to users.
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