Trending March 2024 # 5 Easy Tips To Skyrocket Your Instagram Marketing This Year # Suggested April 2024 # Top 7 Popular

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Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy.

Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right.

On May 22, I moderated a sponsored SEJ ThinkTank webinar presented by Anna Semyanova, Marketing Manager at Combin, who shared five tips to skyrocket your Instagram marketing this year.

Here’s a recap of the presentation.

Despite the massive opportunity that the platform offers, not many companies are doing Instagram marketing well.

If you want to find success in the platform, you need to learn how to grow your followers organically.

Getting followers on Instagram is not hard. But getting real Instagram followers in your niche that are highly likely to purchase your product is a slightly different story.

The main goal is attracting real, genuine interest to your page.

This may sound easy, but once you get your hands on it, it becomes obvious how confusing and time-consuming a user search and attraction really is.

Many brands resort to using specialized applications to help them simplify the process.

Follow these five tips if you want to grow your brand and get great results on Instagram.

1. Know Your Target Audience

Instagram target audience research should be one of the first things on your to-do list when developing an Instagram strategy.

It seems obvious and easy, but still not many people exactly understand what this means.

You need to understand your audience so you can produce great content, write killer captions, and find your best time to post.

Actionable insights into your audience’s interests, preferences and behavior pave the road to a successful Instagram strategy.

Search by hashtags: Find your audience in just 5-10 minutes.

Search by location.

Search by hashtags and location combination.

For instance, imagine that you have just created a profile for a watch brand. You are looking for visibility and larger audience on Instagram. Your goal will be to find accounts interested in what you offer.

Think of hashtags your audience might be using (like #wristwatch, #watchesofinstagram, #watchoftheday, etc.), then type that into the hashtag field.

You can also specify the location you want in order to find potential customers around your area.  It’s a winning idea especially for those who are local business owners.

2. Research Your Competitors

One of the best ways to find, attract and build a huge following is targeting your closest competitors and after that stealing their audience.

These people have already shown some level of interest in your niche simply connecting with your competition.

You can use Combin’s Search by Users feature to look for a particular account’s:

Followers.

Followings.

Likers.

Commenters.

3. Find Influencers & Promote Your Account With Their Help

Influencer marketing is a growing trend within the social media sphere.

Influencers can share your products or brand with their established audience because they tend to have a relationship with their followers.

A product that an influencer recommends is similarly perceived as a product recommended by a friend.

When it comes to collaborating with influencers as a brand, authenticity should be one of the most important factors to consider.

The best influencers are those who have real followers that are genuinely interested in their content. In other words, influencers who have real influence over their audience.

For example, H&M has one of the largest Instagram followings of any fashion brand on social media today and this is because they have an influencer campaign with women who reflect H&M’s style.

Fashion blogger Julie Sariñana and model Ela Velden are two influencers whom H&M partnered with for its fall 2023 catalog.

Julie loved the clothing so much that she decided to promote it to her own Instagram account and H&M had great success from this.

There are several ways to find influencers related to your niche.

If you’re using Combin, you can do it through User Search. Go to Users List and then type in your competitors’ user names.

Sort the results by the number of followers – those at the top will be the influencers you need to work with.

You can also use Search by Posts – just type in the accounts, hashtags, or locations relevant to you.

After this, you can look up the post uploaders’ profiles and then decide who you want to work with.

But before working with any of the influencers you found, take some time to truly research them and their social media presence. Beyond these follow numbers:

Are they getting enough engagement on their posts?

Does their audience actually care about what these influencers are saying?

What other brands have they collaborated with? What were the campaigns like?

Are they truly authentic?

4. Be as Active & Up-to-Date as Possible

The next tip is all about engagement. Social media is all about engagement – not about the numbers.

You’d be surprised how many companies searching for Instagram growth just forget this simple social part of social media marketing.

Not only is it demanding to create original content every day, but it’s also a more solitary experience just posting one’s own content.

In order to grow your community, curate content from accounts that you find inspirational and relevant. It’s also a great idea to repost user-generated content.

Instagram allows brands to experiment. If you to be a relevant brand, take a risk and try every new Instagram feature such as Instagram Stories, Instagram Live, and Question Stickers.

Show your followers that you’re up-to-date.

and engaging their Stories are.

When you have a good engagement, Instagram starts to promote your content in the Top posts section and the Explore feed.

So in addition to accumulating as many new followers as possible, you must build strong, long-lasting relationships with your followers.

5. Enjoy the Journey!

Enjoy the journey and keep it casual. On Instagram, you can showcase your brand’s light side so don’t be afraid to be entertaining.

Embrace that avatar and have fun with your content.

“A true community is not just about being geographically close to someone or part of the same social web network. It’s about feeling connected and responsible for what happens. Humanity is our ultimate community, and everyone plays a crucial role.” — Yehuda Berg

[Video Recap] 5 Easy Secrets of Fast Instagram Promotion

Here’s the video recap of the webinar presentation and Q&A session.

Or review the presentation deck below.

Image Credits

All screenshots taken by author, May 2023

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How To Link Your Instagram To A Facebook Business Page (+4 Tips!)

Instagram is one of the most-used social media platforms today, and users post everything from vacation photos to food and coffee to their kids’ first steps. Instagram is built around a sense of community and interaction, which makes knowing how to share content from Instagram to Facebook essential to keeping your Facebook content fresh.  

Many business owners post photos to Instagram and then open Facebook and post the same picture. Posting on multiple sites is a great way to get engagement across social media channels, but actually doing it can be cumbersome and time-consuming. What if there was an easier way to cross-promote the photos on your Instagram page? There is! By linking your Facebook Page to your Instagram account, you can easily share photos from Instagram to Facebook with just the tap of a button! 

But how do you link an Instagram account to a Facebook business page? It’s actually a fairly simple process. Here we’ll be sharing:

Why linking your Instagram to your Facebook is important.

How to link an Instagram account to a Facebook Business Page.

4 tips for sharing on both Instagram and Facebook.

With this information, you’ll find yourself managing Instagram and Facebook simultaneously (and with ease) in no time!

Image source

The benefits of linking Instagram to a Facebook Business Page

If you’re reading this post, you probably have both Instagram and Facebook already set up for your business (or plan to). But if you haven’t linked your Instagram to a Facebook Business Page, you’re missing out.

Here are the three biggest benefits of linking your Instagram account to a Facebook Business Page:

You can post on both platforms simultaneously.

You can analyze and manage both accounts from your Facebook business manager.

And if that’s not enough to convince you, here are some social media statistics that further illustrate why linking the two platforms is best for your business:

Instagram accounted for 33% of Facebook ad spend and 36% of impressions for brands rolling out campaigns on both platforms.

86% of Instagram users also use Facebook. This means using the two in harmony will increase your chances of catching your audience in either place.

With over 1 billion users, Instagram is the second-ranked traditional social network in terms of active users, right behind Facebook. So you’ll be able to cast a wide net over your audience in both places.

Related: The Complete Beginner’s Guide to Facebook Advertising

How to link Instagram to a Facebook Business Page

Based on the data above, it’s clear you don’t want to miss out on the chance to link your Instagram to your Facebook Business Page for a streamlined marketing experience. Find our quick and easy steps on how to make it happen below.

How to link your Instagram to your Facebook Business Page directly in Facebook

You can link from either the Facebook platform or your Instagram app. If you’re more comfortable logging into your Facebook page to link from there, then here’s how to link from Facebook.

1. Log into Facebook and navigate to your page listed under Pages in the left menu.

3. Scroll down to select Instagram in the left column.

4. Select Connect Account, and follow the prompts to log into your Instagram account.

Image source

How to link your Instagram to your Facebook Business Page directly in Instagram

If you prefer to link your Facebook and Instagram accounts from Instagram, we’ve got you covered. Here’s how to link your Facebook page to your Instagram page once you’re on your Instagram account.

1. Log into Instagram and navigate to your profile.

2. Select edit profile. 

3. Under Public Business/Profile Information, tap on Page.

4. Follow the prompts to connect your Facebook page. 

Image source

There you have it!

What to post on both Facebook and Instagram: 4 tips

Now your accounts are linked, and you can reap the benefits we mentioned earlier. Not sure how to get started? We’ve got some tips to help you make sure your post content is both Facebook-friendly and Instagram-friendly.

1. Images or videos

This one’s a given. On Instagram, all your posts have an image or video of some type, so when planning your social media marketing strategy, make sure to include a photo or video for posts that will be shared to both Facebook and Instagram. While you may be able to get away with text-only posts on Facebook, Instagram is a visual platform that requires some type of creative media in order for you to post.

Plus, including images or videos in Facebook posts can increase engagement.

This business’s post looks great on both Facebook and Instagram.

2. Social media contests

Social media contests are an easy way to get more followers, engage your audience, and post across both your Instagram and Facebook business pages. When doing giveaways and special promotions, make sure that all of the rules are exactly the same. Luckily, when you post to both accounts simultaneously, your audiences on both platforms will see the exact same information, which streamlines all your contests and giveaways! 

Get our best tips for Facebook contests and Instagram giveaways.

3. Sales and promotions

Running a special sales promotion on Instagram? Share it to Facebook too! Cross-promoting sales promotions over your various accounts is a great way to increase your customer base and your sales. Since you now have the ability to “catch-all” on both platforms, sharing your latest promotions will only help you increase sales.

4. Hashtags (used the right way!)

While you’ll want to use hashtags in your posts for both Instagram and Facebook, you may want to adjust which hashtags you’re using where. Plus, Instagram posts have an average of seven hashtags while Facebook posts have a higher engagement rate when just one or two hashtags are used. When you share to Facebook, you have the opportunity to edit your caption, so cut down your hashtags before posting to Facebook.

Image source

Link your Instagram profile to your Facebook Business Page for streamlined social marketing

Linking your Facebook and Instagram business pages saves you time on cross-platform posts, plus–it’s easy to set up in just four simple steps. Social media isn’t a nice-to-have for small business marketing but a need-to-have. So work smarter not harder when it comes to local social media marketing by linking your pages today!

Susie Marino

Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

Other posts by Susie Marino

5 Easy Content Optimization Tactics To Boost Your Traction & Roi

Your content is useless if nobody knows it exists.

To work for you, your content needs an audience.

To get that audience, you need optimized content.

Content optimization is how you get your content seen and heard. It gets your best stuff in front of many audiences, including electronic ones that ease human discovery.

By now, you know all about SEO and the top ways to rank on search engines. You have Google’s M.O. down pat, and you understand how to write for humans and algorithms.

So, what do you need now?

You need easy and proven tactics that will elevate your content traction and ROI. These tips and tricks will give your content the extra push needed to succeed.

Look at these techniques and tools like moves on a chessboard. They’re incremental steps that can lead you to a big, satisfying checkmate.

1. Score Your Headline

Your headline is integral to your content’s success. Your headline is what jumps out at readers first. Your headline is the part of your content that shouts, “Look at me! I’m interesting!”

Or, it should.

How do you know the headline you crafted works on all the right levels for readers – intellectually, emotionally, and “hey, this looks cool”?

One easy way to make sure your headline works is to score it using an online tool. Figure out if your headline sucks in seconds with the Emotional Marketing Value Headline Analyzer. Another good option is CoSchedule’s Headline Analyzer.

All you have to do is plug in that little 70-characters-or-less line and hit “enter.”

The headline analyzer will come back with a score for your labor of love. In general, for good results, you should be shooting for an EMV score above 40 percent:

This tactic works well. Headlines scored at 40 percent and can get 5o to 100 percent more shares than non-scored headlines, based on my experience.

This is an easy, quick way to boost your headline prowess. Plus, you’ll improve your content’s one-two punch when a reader catches a glimpse of it. They won’t want to look away.

2. Research Trends & Jump on Them

Before you can create good headlines, you need topics to write about. Before you can come up with good topics, you need to know what readers are gobbling up.

Trends are helpful in the content marketing world. Trends tell you what topics readers are zeroing-in on and which ones are old hat.

Of course, if you jump on the bandwagon too late, you’ll feel silly and you won’t get any of the benefits. You’ll feel like I did in middle school when I realized my straight-leg jeans were so 1998. Meanwhile, everyone else was wearing flared styles. The horror!

Don’t worry, though. You can avoid making a content faux-pas by researching trends that are happening right this second. Then you can dive in without any hesitation.

How?

Try a tool like BuzzSumo. This app does a ton of great research for you. It can:

Analyze keywords and how they’re performing.

Tell you which pieces of content are trending on your site.

Show you what’s trending for other brands.

You can look up key influencers in your industry and see how their activity is working for them. This feels vaguely voyeuristic, but acceptably so.

For instance, let’s see which articles get the most shares on HubSpot. All you have to do is enter the URL into BuzzSumo’s search bar and hit Search:

Instantly, you can see which articles have the most shares. You can sort the results by social network, too, and see which content is landing on different platforms.

For instance, HubSpot’s top article is “5 Smart Reasons to Create Content Outside Your Niche.” Meanwhile, their top article on Twitter is “8 Signs of Emotional Intelligence in Leadership.”

BuzzSumo can also show you which types of content are most popular. It will additionally illuminate which types aren’t landing as well:

I can glean lots of great insights from these trends and use them when creating my own content.

Plus, you can take a look at trends happening on your own website. Search your URL and find out what content is getting the most shares. Do a content analysis and see which types of posts are hitting the mark. Note the trends and see what people are digging – then go from there.

The same follows if you’re guest posting on another website. Search their trends, then create what will appeal to the most readers.

Hopping on these trends can get you noticed in a big way. Putting out what audiences are into right now helps you tap into current interest and stay in the game.

3. Include Influencer Quotes in Your Content

Along with staying trendy, you need to hang out with the cool kids if you want to optimize your content in fresh ways. This means you should tap influencers and thought leaders in your industry.

Industry influencers are those people who have a wide following. However, don’t mistake popular for influential.

An influencer is a trusted authority. They have clout. They’re known for their intelligence and experience. When they give a recommendation, share a link, or generally give something the thumbs-up, their followers listen.

Reaching out to an influencer and building a relationship is a good practice in general, but you can also make their clout work for you.

This infographic deftly defines thought leadership:

Do it by including influencer quotes in your content.

This doesn’t mean you have to interview the person. Instead, you can cite their published pieces and data, making sure to credit them. Then, once your content is on the web, reach out to said influencer and let them know you mentioned them.

This is one of the easiest ways to start networking. Plus, once you quote their authority content in your own pieces, you’ll immediately instill more trust in your audience. They’ll think, “Oh, I read such-and-such person’s blog, too – they’re a great source!” By extension, you’ll get props for displaying your own trust in these influencers.

4. Don’t Forget the Nitty-Gritty of SEO

You’re busy scouting for influencer quotes, scoring your headlines, and researching trends. In the midst of all this, don’t overlook small steps that can lead to big content traction.

In fact, go all the way back to one of the basic foundations of SEO.

Meta tags.

This basic HTML code tells search engines where to look on your page to find all the necessary elements. They also describe and structure your content for readers.

Case in point: the title tag.

This seemingly simple, unassuming tag is powerful. It shows up everywhere. This includes:

The page title in search results

The title on the tab in your internet browser

The main text in social media posts to describe the page when someone shares it

Search engines and platforms grab this tag and analyze it to display important information to readers.

The same goes for meta description, the alt attribute for images, and other tags that describe your content.

You may not be a hardcore coder, but you can still properly title your pages and include other vital bits of meta. Do these small tasks and you’ll not only help organize the web – you’ll also make it much easier for your audience to find you.

5. Make Your Content Easy to Share

Make it easy for your audience to repost, retweet, or link to your content on social media. In fact, it should be so easy, they shouldn’t have to think about it.

So, what can you do to make your content physically shareable?

Include a static social share toolbar on your site. It should appear on each page that contains shareable content. Try the Floating Share Bar from AddThis or the HootSuite Social Share.

Include share buttons at the end of a blog post or article. ShareThis has Inline Share Buttons that you can place in an exact location on a page. Easily accessible share buttons on a page are the standard way to quickly let readers share your content to their chosen social outlet. It’s totally simple – and it looks snazzy, too, which is a big plus. Along with providing ways to organically share your content, you can also encourage this behavior with a few tricks.

End each and every piece with a CTA that spurs your readers to share. If your CTAs aren’t getting you anywhere, revise and tweak until you hit on a good formula.

The cliché is true when it comes to content marketing: Sharing is caring.

Encourage your readers to share, and make it easy for them to do so. You’ll reap the rewards.

Optimizing Your Content in Fresh Ways Can Give You an Edge

If you need to give your content marketing a push, consider these easy ways to optimize your output.

Taking the time for tasks like these isn’t a big commitment, but could pay off handsomely with more shares, more engagement, and a bigger audience.

In short, make it as easy as possible for your audience to find you to find that traction you’ve been looking for. The result will be a higher return on your content investment. And that’s a big deal.

Image Credits

Featured image: (c) Julia McCoy & Express Writers

Thought leadership: Mitchell Levy

Screenshots taken by author, July 2023

5 Digital Advertising Trends That Will Skyrocket In 2023

Personalization in digital marketing

Impact of location-based targeting

The effect of micro-moments on consumers

Mobile-first was intended to notify consumers that a company cares for its websites and digital forms of communication while remaining focused on the end user’s mobile experience, as well as how employees and customers interact with their brand from multiple devices.

Crafting your marketing strategies towards mobile devices and smartphones is an absolute must. In 2023, over two-thirds of people will be using mobile devices for their everyday online usage.

Millennials are by far the fastest growing consumer demographic of 2023. Noted as the age group between 18 and 34, this demographic is set to overtake Baby Boomers (ages 51 to 69) as the most populous demographic, -at least in the United States.

One of the key attributes of millennials that should be mentioned is that they have all been digitally wired since they were children, and are predisposed to look to their smartphones for answers to their questions.

It was found by a Pew Research poll in 2024 that 15 percent of people in the 18 to 34 age group relied completely on smartphones for all their online activities.

As stated, this demographic is quickly representing the largest customer and consumer demographic of digital marketing material. Thus, it’s time all digital marketers pivot their customer journey through the adoption of the mobile-first approach.

This goes beyond just changing your website layout to be more responsive, and hits many facets of the marketing process.

The Importance of Personalization in Digital Marketing

97 percent of marketers agree that personalization is one of the keys to success in the digital marketing landscape.

Personalization is easily the largest digital trend brands are focusing on in 2023. It is the practice of working to provide an experience for the customer that is aligned with the customer’s specific needs and consumer preferences.

It should be noted that a vastly increasing number of businesses are pushing investment of larger sections of their marketing budgets into this personalization process. They are working to build online experiences that provide engaging content, while remaining customized for each experience on an individual scale.

Additionally, these businesses are working quickly to adopt messaging based on environmental triggers, as well as calls to action that cause stronger overall engagement. The innate ability to personalize what your audience sees is largely dependent on the extent to which you know your customer (the KYC approach).

Customers, in general, are spending more time watching video.

Also, people share videos far more often than text. This can get your message to a broader audience far faster than a 1,500-word blog post. A video is a perfect format for educating and informing as well, as it incorporates both audio and visual to appeal to multiple senses simultaneously.

Additionally, search engines love multimedia content, especially video. These search engines place a high priority on video content when changing up algorithms to alter the way searches are displayed and pages are ranked.

Analytics and reporting are also far more telling for determining if your content is reaching the right audience, and how they are responding.

While not truly a new concept (after all, direct mail campaigns have been around on a neighborhood and mailing route basis for quite a while), geo-targeted and GPS enabled mobile devices have caused it to be easier than ever before for digital marketers to focus on where their customers are, and find the perfect time to reach out for maximum effectiveness in their campaigns.

Modern digital marketing tactics that are location-based are things such as app push notifications and text messaging. They can be triggered by specific actions (like making a purchase or walking into a store) and can help immensely in retaining and engaging customers. However, it isn’t enough to simply start texting all smart devices that interact with your business or brand.

Capturing and Guiding Micro-Moments

With customers putting a focus into prompt replies to their every question, high growth opportunities are everywhere for brands that offer consumers instantaneous information upon immediate request.

In the wild, wonderful world of digital marketing, deciding the best place to begin is difficult and overwhelming. One solid place to start is with micro-moments, defined as any instance that a consumer interacts with a business on a device.

Understanding the vital importance of these moments is key, however, having the ability to measure them is just as important.

In hundreds and hundreds of micro-moments that occur in the average consumer’s day, people use their mobile phones to discover answers to questions and solve problems while on the go. What this means is that there are far more opportunities in 2023 than ever before for your business and brand to appear.

There are many ways micro-moments can assist in your mobile strategy. 82 percent of users consult their phones while shopping at a brick and mortar store.

66 percent consult their phones to discover more about something seen in a television commercial. 

Micro-moments can be broken down into four main groups:

I want to know

I want to go

I want to do

I want to buy

Having a digital marketing strategy that responds to all four categories of broad micro-moments puts your campaign well on its way for multiplying visibility in 2023.

Tying it all together

What’s more, the above is only scratching the surface of some of the technologies at the forefront of the digital marketing game.

The Most Egregious Science Mistakes In Movies This Year

Nerds have a love-hate relationship with big-budget sci-fi movies. We admire how they take us on mind-bending journeys that’d otherwise prove impossible (or kill us). But we loathe them for torturing science to paint a sloppy portrait of how the universe works, instantly crushing our enjoyment of the movie.

Herewith, we bring you the year’s most memorable cinematic offenses, ranging from excusable infractions to nerd-rage-inducing disregard for grade school-level science.

(Spoiler alert: Our complaints will betray the plots of these movies.)

_

The Amazing Spider-Man

In few other movies is there such “blatant disregard for the conservation of mass,” said Katie Duff, one of our readers and a science teacher in Illinois. To suspend our disbelief, script writers invoke the bite of a genetically modified spider — an event that grants Peter Parker (aka Spider-Man) a “one-time miracle exemption from the laws of nature,” as physicist James Kakalios told NPR. Only then could Spider-Man pull out of extreme dive-bombs, attached to nothing but spidey silk, without breaking a single bone in his superhuman body. Uh, sure. Two major nerd credits, however, are owed to director Marc Webb. One, he attempted to film as many live-action stunts as possible — thus preventing unnecessary cheating of physics with computer graphics. Two, he consulted Kakalios to write a math equation of cell regeneration and human mortality, called the “decay rate algorithm,” to explain how someone could turn into a giant lizard. The equation is bogus, but Kakalios made it by merging real mathematical expressions, including the Gompertz equation (which describes the probability of living to a particular age) and pieces from a 2001 study titled “The Reliability Theory of Aging and Longevity.” Scientific violation index: Mild

Looper

Time travel is crucial to Looper. In the movie, mob bosses living in the year 2074 transport their foes 30 years back in time for hired guns called “loopers” to execute. Too bad science shows backward time travel is impossible–or, if it is possible, it might require more energy than that which exists in the universe. Director Rian Johnson probably knew this before making the movie, and to his credit he built in a clever hat tip to appease angry nerds. The moment happens when the main character named Joe (Joseph Gordon-Levitt) sits down to chat with his future self (Bruce Willis) inside a diner. Young Joe begins to ask old Joe how time travel is possible, and Willis responds “we’ll just end up making diagrams with napkins and straws,” adding that the details aren’t important, but that time travel exists. Mr. Johnson, I suppose we accept your ploy. Scientific violation index: Mild

Skyfall

Suppose you’re held at gunpoint by henchman on a deep, frozen pond. To avoid being shot, you grab the henchman’s semi-automatic assault rifle and shoot a hole so that you both fall into the freezing water. After a few minutes of strangling the henchman underwater, you emerge from the ice, run a few hundred feet, and rescue your companions by effortlessly tossing a knife in the back of your nemesis. This is a key plot sequence in the new James Bond movie Skyfall, and it irks us. Unless you’re Wim “Iceman” Hof, holder of the world record for longest time in an ice bath (1 hour and 52 minutes and 42 seconds), you’d likely experience severe hypothermia in a few minutes, and you’d probably die after about 15 minutes. But before that, your body would siphon blood away from your extremities and hoard it to keep your internal organs warm, causing you to lose consciousness and shiver uncontrollably. That’s hardly a proper setup for a perfect knife throw. Sloppy portrayals of computer science also bugged us throughout the movie. In one particularly annoying scene, a hacking genius named Q attempts to solve an ever-changing “polymorphic encryption algorithm” that hides the next stage of the evil plans of the movie’s villain. Q displays the algorithm on a giant screen, which looks like a mutating wad of code strings. Somehow Bond solves the puzzle in seconds by guessing Silva’s password. Sure, movies need visuals — but if a cipher is supposed to be ever-changing, then why is one short password all it takes? Scientific violation index: Moderate

The Avengers

The Avengers unites six comic superheroes from across the universe. This requires some serious suspension of disbelief to even walk into the theater, and yet there’s one thing that sticks out like a sore thumb: a flying aircraft carrier. The clandestine S.H.I.E.L.D. organization owns this stealthy airborne base, called the Helicarrier, and it looks like a Nimitz Class Carrier-sized vessel weighing about 110,000 tons. Four giant rotors — each with a diameter of about 117 feet — flank its corners and loft it into the skies. Physics professor Rhett Allain crunched the numbers to see what it would take to merely hover the machine in mid-air. The estimated power output was about 1.21 gigawatts, more than twice the maximum output of a real aircraft carrier. That’s not too unreasonable, when you think about it. Yet each rotor would need to span about 1,500 feet — roughly five American football fields — and push air out at nearly twice the speed of sound. Within these parameters, it’s unlikely any known material could survive the tension exerted by such a rotor. Now throw Iron Man inside one and have him try to restart it. (Fat chance, Tony Stark.) Scientific violation index: Moderate

The Dark Knight Rises

Christopher Nolan, director of The Dark Knight Rises, based his summer blockbuster on three Batman comic books and strove for realism in the backdrop of Gotham, a fictional analog to New York City, and seemingly plausible high-tech military weapons. Science gets beaten to a pulp in the process. Quite literally, when Batman faces a hulking villain named Bane. The antihero absolutely clobbers Batman with face-cracking punches and back-breaking throws. It’d be impossible to say for certain if Batman could endure this punishment and live, but it’s unlikely he’d recover from a smashed head and broken back in a few days with enough strength to speak, let alone climb out of a pitfall prison, engage in hours of hand-to-hand-combat, and live to tell the tale. But the more egregious science sin of The Dark Knight Rises is the detonation of a rogue fusion bomb just a few miles from a major metropolitan city. Batman has only 90 seconds to get the device away from Gotham. Even assuming he could zoom away at 290 mph and detonate the 4-or-so-megaton bomb above a bay more than 7 miles away, much of the city would be left incinerated, shattered, and crumbling. Yet onlookers watch safely as a mushroom cloud rises after a blinding flash. In yet another punch to science’s stomach, you hear the rumble at the same time. (Sound travels much more slowly than light, so any noise from the blast would arrive about half a minute after the flash.) Scientific violation index: High

Total Recall

In the 2012 reboot of Total Recall, a global war leaves only two habitable territories: the Colony in the country formerly known as Australia, and the United Federation of Great Britain. To get from the Colony to do factory work in UFGB, you have to travel through a “gravity elevator” that runs through the center of the Earth. The device supposedly completes the trip in a paltry 17 minutes. Forget, for a moment, about the horrifying temperatures and pressures below Earth’s crust, and the lack of any plausible material able to withstand such an environment (let alone about 8,000 miles of it). If a vehicle simply dropped into a hole and popped out the other end of our planet, it’d take more than 40 minutes on gravity’s pull alone. Total Recall‘s magic train does it in about one-third of the time. That means, according to one movie critic’s calculations, that the vehicle would need to travel 30,000 mph and reach accelerations of 10 times the Earth’s gravity, or 10Gs. The world’s scariest roller coasters pull more than 4Gs, and most people black out around 9Gs. Barring some made-up anti-gravity technology, both the energy input and survivability of this elevator seems, um, extraordinarily low. Scientific violation index: Severe

Prometheus

Effective Marketing Tips That Would Work

What Is LinkedIn Marketing?

First, define your goals. Once you’ve established your end goals, write a LinkedIn marketing plan. Define your objectives, such as brand awareness, consideration, and conversion. Include metrics to measure your success, and develop an editorial calendar based on these goals. Second, identify the topics you’d like to discuss.

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How To Maximize Your LinkedIn Marketing

Firstly, make sure that your content is interesting and unique. You can do this by using all three post types that LinkedIn offers. Also, try to post on more than one topic at a time. LinkedIn claims it takes ten pieces of content to generate just one conversion.

Secondly, you should test different ad copy and visuals. Thirdly, keep your page active. Post regularly, interact with people in your industry, and share interesting content about your business and industry. In addition, you can use video to engage your audience. Videos are effective across all social media platforms, and LinkedIn is no different.

Powerful LinkedIn Marketing Tips That Would Work

If you’ve got a LinkedIn profile and want to make it more interactive, several powerful tips would help you make the most of it. For instance, you should ensure that you provide relevant information on your page. This way, you’ll be able to appeal to a highly engaged audience. Another great tip is to add a company logo or motto to your page.

Content Is King On LinkedIn

Suppose you want to engage with your LinkedIn community. In that case, the most effective content marketers understand that content is king and that the right content is essential to building a successful presence. A strong, informative, and interesting piece of content can give you an edge in your niche and help you attract a broader audience. Content related to your audience’s interests will make a bigger impact than anything else you can post on LinkedIn.

Adding A Company Logo

When it comes to your cover photo, you want to make sure you choose a high-quality photo. This photo will appear next to your company name on LinkedIn’s home page under the “Companies you may want to follow.” Choosing a good photo is important because this will draw your target audience to your page. In addition, cover photos occupy the entire top space on your page, so they give your business more room to show off.

Adding A Company Motto To Your Company Page

The first step in setting up a company page on LinkedIn is to identify your company. This can be done in several ways, including identifying yourself as “doing business as” or stating that you are a subsidiary of a larger company. Regardless of how you identify yourself, make sure that it is correct. Adding a company motto or tagline to your company page will further help your branding.

Adding Pictures

If you want to increase your engagement on LinkedIn, adding pictures to your posts is a great start. A LinkedIn post with a picture has a twelve times higher chance of being viewed than one without. Also, people who view a job posting with a picture are 12 times more likely to apply to it.

Lastly

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