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Do you use Google Analytics to track your website visitors and analyze your content? It’s one of the best and most popular online tools for Web analytics and reporting. However, there are many people who are looking for alternative tools and want to step away from Google Analytics.
Luckily, there are many options available if you are looking for an alternative. Although we can’t possibly include every single alternative tool on this list, we are going to highlight five great Google Analytics alternatives that you may want to consider using:1. SessionCam
SessionCam is a unique online tool that lets you record and replay every visit to your website. This means you can see every mouse and scroll to hit your site. You can even see forms as they’re being filled out. You’ll also have access to heatmaps, Web analytics, conversion funnels and field drop-off reports.
SessionCam is really great for those wanting to track their visitors every step of the way. Plus, you can improve your conversation rates and re-market to customers or visitors who may have abandoned your website in the past.
Pricing: Free for up to 500 pages per month, Small/Medium ($30.00/month), Enterprise (Contact Sales Team)
Woopra is my personal favorite alternative to Google Analytics and includes many of the same features. It’s a monitoring tool that displays important stats and analytics about your visitors in real-time. You can also generate reports and send out emails inviting customers to revisit your Website, using their Retention Analytics tool.
One of the cool things about Woopra is that it’s a “comprehensive, real-time profile and timeline for every user, tracking [everyone] from anonymous visitors to converted unique customers across multiple devices.”
Pricing: Basic (Free), Startup ($79.95/month), Small Business ($199.95/month), Premium ($499.95/month)
Inspectlet also provides conversion funnels which lets you define a series of pages that lead to a goal, and then watch visitors as they go through those pages. You can then see where visitors are dropping off and use this data to improve and increase your conversion rates.
Pricing: Free, Micro ($9.99/month), Standard ($39.99/month), Pro ($69.99/month), Large ($119.99/month)
Reinvigorate also has a desktop tool called Snoop, so you’ll be able to see all of your data and stats from your computer desktop. Plus you’ll get dinged every time you have a new visitor, new sale, new user signup, and more. The Web version includes: granular graphing, detailed visitor reporting, referral tracking, page-level details, globally distributed tracking, and much more.
Although there isn’t a free plan, all three paid plans come with a 14-day free trial.
Pricing: Starter ($10/month), Pro ($20/month), Custom (from $100/month)
Gauges is great for analyzing your Web traffic in real-time. Their AirTraffic feature displays a real-world map that updates in real-time with traffic stats. So each time you get a new visitor, you’ll see what page they’re on and where they’re from. Gauges’ intuitive interface displays your data with beautiful charts and graphs, which are all available from a single dashboard.
With a focus on “how much, where from, and where to,” you can quickly see the status of your website’s activity (if activity is up/down). You can also see how your content is performing and see which posts/pages are doing well.
Although there isn’t a free plan, all three paid plans come with a 7-day free trial.
Pricing: Solo ($6/month), Small ($12/month), Large ($48/month)
For those who prefer a self-hosted solution, you can also check out Open Web AnalyticsWhat’s Your Pick?
Charnita has been a Freelance Writer & Professional Blogger since 2008. As an early adopter she loves trying out new apps and services. As a Windows, Mac, Linux and iOS user, she has a great love for bleeding edge technology. You can connect with her on Facebook, Twitter, Google+, and LinkedIn.
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5 ideas for creating effective content on your website
We talk a lot in our posts about the importance of content and inbound marketing, that being central to success and a how blog is the key for building a central repository of useful, insightful or entertaining content for your website visitors.
A blog really does have the potential to be ‘the hub’ in regards to content marketing. But what are the other options on your site, assuming that you have a blog section already and you feel that you’re doing it well enough, what’s next?
Well, a question in my inbox this morning from a Smart Insights Expert member got me thinking on this. Subject to the realities of your website, its flexibility, ability to scale and of course your access to people or budget resources, there’s tonnes that you can now consider beyond a blog.Our 5 ideas: Think sales first
1. Product (or service) information
2. Case studies, ratings, reviews and testimonials
Again, this is most often easier for B2B applications – there are less customers and yet more are willing to promote or be promoted in return as formal case studies or testimonials, see software provider Eloqua with video case study / testimonials as well as their repository of rich text case studies organised by business sector or market.
3. Social Q&A (an FAQ in the very least!)
Again – this area is way easier for B2B businesses, simply because they tend to have access to richer content and papers behind the scenes, and budget, plus there’s more industry content to re-work, re-write and re-originate with your own brand in mind. Look again at the Adobe SiteCatalyst product page example and all the links to Adobe resources, and Eloqua the content maniacs (in a nice way). This is typically educational content, though can be information/entertainment too of course. For B2B think whitepapers, webinars and videos that all seek to support buyers earlier in the decision making process, you’re helping to solve their problems. Sections like this on B2B sites become topic and/or product data centre’s when done very well, companies like Hubspot are superb at it too.
B2C will see more content being about product details and people using it, or talking about it. The example below is good since shows a charity angle on the idea of resources, giving people a lot of information to consider. You can see here how your blog, with other rich content on the site, can very quickly extend into something more akin to an ‘online magazine’ too, this example from Cancer Research UK and below for their main resources page…
You can incorporate the idea of a social media newsroom too, something that I’ve covered before, see Cancer Research’s news page here…
5. Rich media library content
People love video, it’s a “now” content medium if ever there was one. You can think about Podcasts too of course but they’re less popular and video is really paving the way (nice post here on that recently from a guest blogger Neil Davidson). If you’re creating video, or you’re interested in collating other peoples videos to share from your site (assuming that’s relevant of course), then a media library is a great way to do that. I found that B&Q are doing a great job on their chúng tôi site, they’ve seriously lifted their game and now have their massive collection of videos that they’ve cleverly chosen to host on YouTube, now officially this isn’t on their site (as per the title of this blog!), but with the volume of videos they have it makes no sense to put it on their site, why? The cost to host and serve that much rich media would be a fortune, more importantly they’re sharing arguable the most powerful content in the worlds second largest search engine where people are seeking entertainment, information and how-to’s. Of course from YouTube you can use their API to pull selected videos back to your website and have the best of both worlds. Have a look for a best practise rich media page…
Hopefully this has been of some use, anything you agree, disagree with? Would you add more to this list of 5, let us know.
With the recent outbreak of novel coronavirus and subsequent quarantine, the majority of lectures, classes, and assignments are being held online. Although distance learning can be just as productive as in-class experience, it is critical to implement learning tools appropriately.
Regardless of whether you want to suggest your professor an app for video lectures or create a group project with your classmates, there is a website for your every need. If you are interested in learning about some of the best apps and tools for distant learning, keep on reading!
This online distance learning software is as intuitive and easy to use as an essay writing service, and your presentations will turn out better than ever. Regardless of whether you need slides to accompany your speech or research paper, we can guarantee that your professor will be impressed by how well your submission looks. Besides, everything can be compiled online, so what’s there to lose?
When it comes to having lectures online, it can sometimes hard to find a platform that will match the tastes of every student and professor. However, Zoom is definitely the top tool we would recommend for online classes.
This e-learning app is easy to install, and your professors will be able to share all of the important notes and articles with you in real-time. If your class hasn’t started using Zoom for all of your online lectures yet, you should definitely suggest doing so.
Sometimes, it can be hard to focus on studying and writing assignments, especially when you’re at home. Being able to spend some time with your family, watch your favorite docu-series online, and simply relax can be pretty distracting.
Regardless of whether you don’t have enough time to complete a task or you simply don’t want to, you can always rely on custom essay writing service in the UK for some help. Besides, getting some professional can actually help you know what makes a good essay, which means you can get perfect grades in the future.
We understand that you may have already heard about Dropbox, but this professional tool is definitely worth mentioning on our list. When it comes to your professors sharing online lectures with the class or you uploading a project, this is the website you should go for.
The interface is pretty self-explanatory, and using it shouldn’t be too much struggle for anyone. All in all, Dropbox allows you and your professors make anything and share it with anyone; just what you need for productive online classes.
Regardless of how your classes are held, it is important that you have access to all the necessary information. According to many essay writer specialists, Scribble is an amazing platform that will allow you to share any notes you take with your classmates.
More than that, your professors will be able to share useful links that might be related to your class or your specific topic of research. You can also use the tool to create dedicated libraries based on topics or subjects of your choosing so that you never feel lost or overwhelmed.
Regardless of the reason for you to need these distance learning tools and apps, they will always serve as a nice and useful complement to your academic experience. Studying from home can easily be productive and enjoyable, and making it this way is easier with the help of some online services.
Hopefully, the above list could inspire you to explore some of the best apps and tools for distant learning and make the most out of your education.
Check out this article’s list of the top 5 Python NLP tools for text analysis applications
To provide a solution that is both efficient and simple to use, text analysis applications need to make use of a variety of technologies. Natural Language Processing (NLP) is one such innovation and essential for making applications consolidate software engineering, artificial intelligence, and semantics. Nonetheless, for NLP calculations to be executed, there should be a viable programming language utilized.
This article will talk about how to use Python NLP tools for text analysis, including the libraries that are available and how to use them.The Top 5 Python NLP Tools for Text Analysis Applications:
NLP is a kind of man-made reasoning that can figure out the semantics and meanings of human dialects, while successfully recognizing any usable data. This gained data and any experiences assembled can then be utilized to fabricate successful information models for a scope of purposes.
Since we have a comprehension of what regular language handling can accomplish and the motivation behind Python NLP libraries, we should investigate the absolute most ideal choices that are presently accessible.1. TextBlob:
Because text can be processed with just a few lines of code, this library is highly recommended for those who are just starting in the field of application development for text analysis.2. SpaCy:
The development of applications that focus on processing significant volumes of text in a short amount of time is made simpler by this open-source Python NLP library, which has established itself as the preferred library for use in production.
SpaCy can be utilized for the preprocessing of text in profound learning conditions, building frameworks that figure out the regular language, and for the making of data extraction frameworks.
SpaCy’s tokenization support for 49 languages and its abundance of pre-trained statistical models and word vectors are two of its primary selling points. SpaCy is also favored by many Python developers due to its extremely high speeds, passing efficiency, integration of deep learning, modeling of convolutional neural networks, named entity recognition capabilities, and other features.3. Natural Language Tool Kit (NLTK):
One of the most widely used Python platforms for processing human language data and text analysis is NLTK, which includes numerous text-processing libraries. This toolkit, favored by both seasoned NLP developers and novices, provides a straightforward introduction to language processing-focused programming applications.
Sentence detection, POS tagging, and tokenization are some of the most important features provided by the libraries included in the Natural Language Toolkit. In NLP, for instance, tokenization is used to break up paragraphs and sentences into smaller parts that can be given specific meanings that are easier to understand.
NLTK’s connection point is extremely straightforward, with north of 50 corpora and lexical assets. Because of an enormous number of libraries made accessible, NLTK offers all the vital usefulness to finish practically any sort of NLP task inside Python.4. Genism:
Genism is a tailor-made Python library that has been intended to convey report ordering, theme displaying, and recovery arrangements, utilizing an enormous number of Corpora assets. Genism’s algorithms depend on memory and the size of the corpus. This implies it can handle info that surpasses the accessible Slam on a framework.
The library’s user-friendly interfaces allow for the implementation of every well-known NLP algorithm, including Random Projections (RP), Hierarchical Dirichlet Process (HDP), Latent Dirichlet Allocation (LDA), and Latent Semantic Analysis (LSA/LSI/SVD).
In addition to Jupyter Notebook tutorials, the abundance of documentation that is available makes Genism even more accessible. However, for scientific computing functionality, the Python packages SciPy and NumPy must also be installed to use Genism.5. PyNLPl:
Like Android, Google’s Chrome OS supports downloading apps from the Play Store. And hence, most of the Chrome alternatives we discuss here can be installed for free directly from the Play Store on your Chromebook. For those that are not, you can always sideload the APK from the web. Read on.Pros:
More customization options.
Enhanced privacy settings.
Updates can cause issues.Pros:
Fast and battery-efficient browser.
Less mainstream user base.
Unpolished privacy features.
Opera is a multipurpose web browser that combines speed, performance, and a plethora of features. Opera provides an all-in-one solution for a flawless browsing experience with its built-in ad blocker, VPN, and battery-saving mode.
Additionally, Opera’s one-of-a-kind sidebar allows you to access popular chat apps, social networking sites, and other helpful tools without leaving your browser. Opera is an excellent companion for your Chromebook, whether you’re working, streaming, or simply browsing the web.Pros:
Has a variety of in-built features.
My Flow feature allows you to communicate with your mobile.Cons:
Fewer extensions are available.
Limited user base.Pros:
Integration with Microsoft services.
Allows users to use Bing AI.
Summarize web pages and PDF files with AI.
Built-in security features.Cons:
Limited cross-platform availability.
Vivaldi is a fantastic option for Chromebook users who want total control over their surfing experience because it was created for power users and those looking for maximum customization.
You can personalize Vivaldi’s UI, organize tabs into stacks for easier access, take notes right on web pages, and even change color palettes to suit your mood. This feature-rich browser is a favorite choice for Chromebook enthusiasts since it allows you to customize every aspect of your browsing.Pros:
Variety of customizations.
Advanced features for power users.
May have issues with some websites.
If you’re concerned about your privacy and security when surfing the web, Ghostery is the browser for you. The browser is concerned with securing your data and keeping you safe when you visit the internet. You can use the browser to limit who sees your data, disable all trackers, and do a lot more.
The browser also contains sophisticated ad-blocking, which improves everything for you. However, some of the capabilities are only available in the browser’s premium edition. The free edition is limited in terms of access and features.Pros:
Enhanced Security Features.
Transparency and the Open-Source Foundation.
Advanced tracker blocking capabilities.Cons:
Limited Free Version Features.
Dolphin is one of the Chrome alternatives for Chromebook. It provides fresh and distinctive features that are unavailable in other browsers. The browser has customization options and allows users to utilize it as they see fit.
The browser’s capabilities include device synchronization, browsing via many tabs at once, and much more. Although the browser has many beneficial features, it does not provide a private and secure browsing environment.Pros:
Extensive customization options.
Robust add-ons or extensions.Cons:
Limited cross-platform support.
Less frequent updates.
These were the seven best web browsers or Chrome alternatives for Chromebook. You can choose the one that suits your needs. I hope you find this guide useful and if you have any queries related to the article, then do reach out to us. Stay tuned to BrowserToUse for more tips, tricks, articles, guides, and how-tos.
The pandemic of 2023 has changed the lives of everyone.
Were businesses and schools ready to meet the challenges for website accessibility compliance?
Adapting to new ways to work remotely or go to school was not always effortless, especially for persons with disabilities.
And meeting accessibility compliance historically took a back seat to just about every other business goal, creating a business risk.
Though remote work provided some with opportunities to continue to conduct business online, consumers and students quickly uncovered all the ways in which they could not do their work – preventing people from:
Doing their jobs.
Ordering supplies during quarantines.
This created frustration on top of an already difficult time.
Somebody needed to be responsible.
For digital marketers, the rumblings about website accessibility may be unimportant until a client receives a demand letter or worse.
Getting an ADA accessibility lawsuit creates alarm, followed by confusion over the next steps.
While the client is wrestling with this new expense, they may even ask why they were never made aware their website or mobile app was not accessible.
There have also been increasing concerns like:
Who is responsible for building websites, software, and mobile apps that not only are accessible but adhere to the accessibility laws of the country or state they reside in?
Is it ethical to create search engine marketing strategies for websites that are not tested for accessibility compliance?
Why is accessibility testing not included in usability testing, user research, software testing, and split testing of landing pages?
Are marketers, web designers, and developers legally liable if a client’s digital property fails to meet accessibility compliance requirements?A Changing Work & Home Life Environment
It is estimated that 1.4 billion people around the world have a disability or impairment.
They are treated differently and even ignored in some countries.
The stigma with imperfection means that many people hide their impairments such as failing eyesight, dyslexia, or the inability to remember what they just read.
When companies sent their employees home to work remotely many adjusted to sharing bandwidth and computers with other members of the household.
Parents became teachers.
Students became bored.
Employees met on Zoom.
The time saved from not having to commute to work allowed for more time to study, practice skills, and for creating new projects.
Like changing Google’s branded icons into something that increases errors because we no longer understand what each icon refers to anymore.
Or that Facebook’s new user interface redesign better resembles a corn maze.
Or that the new Google Analytics is not even recognizable anymore.
It doesn’t seem logical to see so much attention on changing branded icons and user interface layouts when there are millions of people trying to work and study at home and facing accessibility barriers.Gathering Data
Marketers look to data to decide how to improve page optimization for search engines and adjust marketing strategies.
They especially watch how Google is ranking webpages.
And the research into search behavior is extensive.
But even Google’s Core Web Vitals does not look to accessibility as a metric.
The use of assistive devices such as screen readers could provide some insight into how many students depend on them to access assignments by their teachers.
What is the performance like?
What computer devices were used?
Does speed matter to someone who listens to a page?
How about the student who needs more time to take notes from a page heavy on text?
Mobile is Google’s darling, but for many people with disabilities, it isn’t.
I record webpages for my clients with the MAC VoiceOver and Safari combination screen reader.
Listening to what their webpages sound like helps to understand the user experience for people who are blind, sight-impaired, or have reading and cognitive difficulties.
Little else makes an impression than hearing what you designed or built.
Nothing sells better than proof.The Motivation for Web Accessibility
There has to be motivation other than the threat of ADA lawsuits to make companies care about persons with disabilities.
Regular accessibility testing and site compliance audits should be part of all design and development planning and QA procedures.
In addition to budget restraints, there aren’t enough developers trained in accessibility design for websites, mobile apps, and software.
For many WordPress platform-dependent site owners, failing to meet WCAG 2.1 AA guidelines is common because theme remediation can be difficult.
And for third-party plugins, it’s next to impossible.
Welcome to 2023.
The rules have changed.Accessibility Overlays
Imagine if you require a wheelchair to get into a store but before you can enter you must first:
Paint the lines for your handicapped parking spot.
Order the handicapped parking sign.
Build the ramp into the sidewalk.
Install the automatic door opener.
Redesign the aisles to allow more room for you to move around in.
That’s what an accessibility widget does.
Before a person with a disability can enter the website, they need to design it to work for them first.
This is discrimination.
There is no such thing as a perfectly accessible website or application that will automatically work for everyone with a disability.
The reality is that automatic accessibility overlays working in the background are a cheat based on false promises.
Despite the clever marketing and video of the convincing guy insisting your days of worrying about owning an accessible website are miraculously over.
Artificial intelligence cannot replace humans.
We are each unique. Our brains are different.
We use computers in unique ways and depend on them to work when and how we need them.
Every time we tell ourselves that we know better than anyone else how a webpage should be used, we remove the right to choose what works for persons with impairments or disabilities and their specific needs.
Most people choose their own settings in their computer devices and browsers to help them interact with webpages and apps.
Accessibility widgets that override their settings, mimic, or conflict with them are not helpful.
The message sent by accessibility overlays and widgets is that your company didn’t bother to design and develop an accessible website and gave the whole experience to AI.
This raises a flag to legal firms looking for websites to sue.The Accessibility Legal Landscape
Web accessibility litigation in the U.S. for 2023 shot up and shows no signs of slowing down.
The U.K. and Ontario escalated their accessibility requirements, too.
What you should know:1. ADA Laws in the U.S. as They Pertain to Websites Remain Unclear
There is a lack of precise ADA guidelines on websites up to this point.
The exception is Section 508 for government and GSA contract websites.2. Serial Plaintiffs Look for Websites to Sue
Decisions differ by state and plaintiffs can sue outside their own state.
Serial filers are sometimes known as “testers of compliance” and plaintiffs do not need to use your website to be able to file a complaint.
Also, there is no limit on cases.
One well known serial plaintiff with a physical disability filed approximately 500 cases since October 2023.3. What to Do After Receiving a Demand Letter
If you receive a demand letter, contact a lawyer who specializes in ADA and accessibility law immediately.4. There Is No ADA Law in the U.S. Enforcing the WCAG Standard for Public Websites
However, related laws and various circuit court judgments are chipping away with decisions based on ethics and non-discrimination.5. The Ontarians With Disabilities Act (AODA) Takes Effect January 1, 2023
The AODA requires all digital content to conform to WCAG2.0 AA standards by January 1, 2023.
There are fines for non-compliance.
They provide online guidance, site testing, training, and filing compliance report policies.6. WCAG 2.1 Adoption in Europe
The U.K. updated EN 301 549 which specifies the accessibility requirements for ICT products and services.
The standard to meet is WCAG2.1 AA.
Websites and mobile apps must provide an accessibility statement.
The deadline for meeting their digital accessibility regulations was September 23, 2023
In the U.S., on October 2, 2023, a bill called the “Online Accessibility Act” (H.R. 8478 – the “OAA”) was introduced.
It would amend the present ADA to add a new Title VI prohibiting discrimination by “any private owner or operator of a consumer-facing website or mobile application” against individuals with disabilities.
This is because it placed the burden on the person with disabilities to pursue and subsequently wait for remediation to occur.
The OAA allows 90 days for remediation of a complaint.
If not satisfied, then it goes to the Department of Justice, which has 180 days “to investigate.”Steps to Take Now to Protect Your Business
There are automated tools that are free to use that provide a quick assessment of the most common accessibility issues on websites.
It’s important to note that they catch about 25% of the problems and don’t replace manual testing.
WCAG 2.2 is in draft format now, with an expected release next summer.
One of the additions is a change to the guidelines for the focus state, which is what we see when we navigate without a mouse.
Web Developer Tools offer a built-in accessibility section that can be added to.
Developers also have their own preferences.
High on the list for manual testing is looking at the way headings are structured.
Not only are heading tags important for SEO, but they are also of particular interest for screen reader users who sort content by them.
WCAG2.1 spells out guidelines for headings that include making sure there is only H1 on a page.
If you look carefully, you will see a duplicate heading below, which is technically a failure, and even worse would be if both were linked to the same landing page.
If you were to listen to this page with a screen reader, you may wonder what’s behind “Everything you need to find.”
For accessibility, understanding content in context makes even more sense when you listen to your content.
Descriptive headings and link anchor text requirements appear more obvious when you listen and hear what’s missing from your presentation.
No accessibility testing is complete without manual testing.
There are various tools available for web developers to use to help identify any issues.
Moving around a webpage without a mouse is a manual test performed by pressing the TAB key on your keyboard.
The reading order should begin with a Skip to Content link, which should be there (and if not, it should be).
Common errors with manual keyboard testing are:
The focus state disappears as it goes through the navigation and sub-levels.
Site search.Sometimes Accessibility Compliance Is Difficult
There are free podcasts and videos providing instruction on how to make documents accessible, and how to use screen readers.
Look for webinars. Many are free.
There are guidelines for colors, images, layout, understandability, and compatibility with a broad range of user agents.
The most difficult is learning Accessible Rich Internet Applications or ARIA – which can conflict with HTML5 – but is necessary for screen readers to figure out what’s happening on each page.Who Is Responsible for Accessibility Compliance?
We are responsible for the content on our webpages.
This includes our videos, podcasts, forms, themes, and interactive elements.
It’s a lot to ask of beginners.
And for those who opt for ready-made websites, it’s a risk they may be unaware of.
Do yourself a favor and get an accessibility site audit done.
Hire a consultant or find an agency that offers accessibility testing as a service in addition to designing web sites or marketing them.
Add accessibility testing to your in-house projects.
It wouldn’t make any sense to produce products that are not ready to work for everyone.
Hire agencies that test with people with disabilities.
They are your best investment.
In 2023, you may be required to own an accessible website, mobile app, or online software application.
The best offense is knowing what you need to know.
Join me on January 12 at the SEJ eSummit where I deliver a presentation on “The Emergency Guide to Website Accessibility Compliance.”
All screenshots taken by author, November 2023
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