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In this way, both physical and website traffic is bound to increase at your storefront, but only if you take note of these updates and make the necessary strides to get involved with the updates ASAP.
#1 Utilize Promoted Pins to Advertise Location & Rank FirstPromoted pins utilize a company’s logo to mark it on the map. The company’s logo will only occur if the business decides to buy ad space, but will occur on the physical location as soon as the user does a search. These promoted pins are meant to blend well with the existing regular pins and be streamlined with the existing platform (Google doesn’t want them to be an eyesore).
Another bonus of promoted pins is they are marked by a purple pin, instead of a red pin. They will also be the first spot in the organic search results on the app.
You might be wondering what happens if there is a lot of competition for this spot, but Google has made it so that only two can actually rank in this position in a local search. This means it will not only be a highly prized position, but it will also gain more user attention.
To get started with Promoted Pins, you have to be eligible and you can check to make sure you meet Google criteria by doing the following:
Enable location extensions for AdWords
Update your Google My Business listing
Target a location / address and increase bids for locations near your business
Target keywords that relate to your location and what people look up in your area
Once you meet Google’s eligibility criteria, you can start thinking about ad payment.
Payment is ultimately the same principle behind standard AdWords PPC. If someone interacts with your ad, you pay for it.
#2 Create a Business Page to Show What You Have to OfferLearn more about business page optimization here.
#3 Local Search Ads for the Win The TakeawayImage Credits
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3 Simple Google Ads Tweaks That Immediately Boost Sales
Looking to maximize your return on ad spend and boost conversions for your business?
Want to start seeing significant increases in your Google Ads profits?
Sometimes minor improvements can make a big difference.
Learn how to tweak your strategy and get the most gains from your Google Ads campaigns in three simple steps.
On April 26, I moderated a webinar with Corey Zieman, CEO/Senior Strategist at Guaranteed PPC. Zieman shared three powerful changes that you can incorporate immediately.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
Ecommerce PPC Tweaks80% of the performance of your shopping campaigns will be down to your image and the price that’s showing on that product.
By following these tweaks, you can triple profit or lower expenses.
Tweak 1: Test Product Images In Google ShoppingGo to Google Shopping and search for how other products you’re competing against appear for your keywords.
Then, figure out how to make your product images stand out without taking any new photography.
[See examples] Instantly access the on-demand webinar →
Tweak 2: Test Price In Your FeedYou’ll end up making 3x more money by:
Increasing visibility by double.
Tweak 3: Change Your Price’s Ending DigitsWhy? Because consumers are psychologically trained to be drawn to figures that end with odd numbers, precisely the number 7.
[Discover the impact of changing the ending digits] Instantly access the on-demand webinar →
National & Regional Service Provider PPC TweaksYou can apply these tweaks to sales training or product design firms that are operating nationally.
Tweak 1: Use Buyer’s Keywords[See examples] Instantly access the on-demand webinar →
Tweak 2: Use Keywords In Landing Page Headlines Tweak 3: Use Location In Ads & Landing Page[Discover why this works] Instantly access the on-demand webinar →
Local PPC TweaksThese tweaks apply to local brick-and-mortar stores.
85% of your results on Google Ads will be based on your keyword selection and the landing page you design.
Tweak 1: Use Product Keywords To Scale Results85% of customers come from one keyword type.
So, your opportunity to own more market share in your local area exists within your ability to pick up new long-term buyers as they search for individual items you sell.
[Learn more] Instantly access the on-demand webinar →
Tweak 2: Use Location In Your AdsAs people are searching for items online, you can drive customers into your store by being able to get your product now or much sooner.
[See an example] Instantly access the on-demand webinar →
Tweak 3: Create A Hybrid Landing Page StrategyJust as before, you want to illustrate the immediate nature of shopping in person, rather than waiting online.
In this case, you’ll want to include local hints on your landing page.
Here’s an example:
[See conversion stats] Instantly access the on-demand webinar →
Local Service PPC TweaksDoctors’ offices, massage clinics, tattoo removal clinics, and other service businesses can use these PPC tweaks.
75% of your performance will be due to your keyword usage and landing page design.
Tweak 1: Put Keywords In Ads[Find out how many keywords you need] Instantly access the on-demand webinar →
Tweak 2: Put Location In Ads Tweak 3: Optimize Landing Page LayoutProspects want to know three basic things when they search:
Can your business fulfill its needs?
Do you cover their area?
Can they trust you?
Be sure these answers are included on your landing page.
[See the anatomy of a good landing page] Instantly access the on-demand webinar →
Local Home Service PPC TweaksFor these types of businesses, 90% of the performance of your Google Ads will be down to the ad copy and the landing page design you’re using.
Tweak 1: Put Keywords In Ads To Double ROI Tweak 2: Put Location In Ads Tweak 3: Optimize Your Landing PageA proper landing page will convey the three things the user needs to know to reply in 5 seconds or less.
How Much Are You Leaving On The Table?The company that’s big on Google Ads started small and reinvested its profits into the algorithm to get more returns over the years.
If your competitors can do it, you can do it, too.
Start small if necessary.
[Instantly boost sales with these Google Ad tweaks] Instantly access the on-demand webinar →
[Slides] 3 Simple Google Ads Tweaks That Immediately Boost SalesHere’s the presentation:
Join Us For Our Next Webinar! KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023Reserve my Seat
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Featured Image: Paulo Bobita/Search Engine Journal
3 Ways To Create Borders In Google Docs
Many things you can do in Microsoft Word you can also do in Google Docs. You can insert tables, embed images, and even create drawings. However, one thing that you can’t do natively is create borders in Google Docs. Specifically, there’s no option to create an outline around a page.
However, there are a few simple workarounds to draw a border around a page in Google Docs. You just have to jump through a few hoops to do it. In this article, you’ll learn all of the options that are available to get this done.
Table of Contents
How to Add Page Borders in Google DocsThere are a few ways to create a border around your pages in Google Docs. All of these are methods to create a border around a single page. So if you want to have a border for all pages, you’ll need to repeat the option you choose for all of them.
1. Create a Single Cell TableThe easiest way to create a border around a Google Docs page is to use a single cell table with a border. Since you can fill in text inside a cell just like you can in a page, this will appear like a page with a border.
Select the Insert menu, select Table, and then select the 1×1 table.
This will drop a table into your document. Since it’s just a one-cell table, it shows up as a box in your document.
Select any side of the table and readjust the height and width of the table so that it encircles the entire page.
When you’re finished, your table will form the page border. You can type anywhere inside this box and type just like if you’d type into the page itself.
You can format the text color, alignment and everything else in exactly the same ways. This means you’ll lose nothing from using a single-cell table to create your page border in Google Docs.
If you don’t like the appearance of the table border, or it appeared without one, just select the table border itself to change its appearance. You’ll see the formatting menu appear in the ribbon. Use the format (pen) icon to change the border color.
To the right of this, you’ll see icons to change the border thickness and the border style (like a dotted line instead of solid).
2. Inserting a Drawing – Box or Text BoxIf you don’t like the table option, there’s another way you can create a page border in Google Docs. You can insert a drawing and then create either a regular box or a text box to form your border.
1. Select the Insert menu, select Drawing, and then select New.
2. In the menu, select the shapes icon, select Shapes, and then select the rectangle icon to insert a rectangle shape into your document.
3. This will insert a rectangle into the drawing tool. You can resize it here if you wish (by dragging the borders), or just select Save and Close since you’ll have an opportunity to resize it inside your document anyway.
4. You’ll now see the rectangle appear inside your Google Docs document. Again, you can resize this shape the same exact way you did for the table. Just select the rectangle and then drag any side to resize it to the edge of your document.
5. The background border of the document will be blue. So, if you prefer white or some other color, just select the rectangle and select the Edit button at the bottom.
6. This will open the drawing tool again where you’ll find the editing toolbar. Here you can change the fill color, border color, border line thickness, and border style.
Just select Save and Close again for those changes to show up on the rectangle that’s in your document.
Note: You could also insert an image box instead of a regular shape into the document. However, both essentially work the same way since you can start typing text into either. A text box appears without a border by default, so you’ll need to edit the textbox to add the border if you want one.
3. Inserting an Image as Page BorderThe final approach you have available to create a page border in Google Docs is to insert a border image from the web. This gives you the ability to use somewhat more creative borders and is especially useful if you’re making invitations or some other document that could use a nice border image.
1. Select the Insert menu, select Image, and then select Search the web.
2. You can search the web for borders from inside Google Docs by typing “borders” or something similar into this search field.
4. This will insert the image border into the document. Resize this image border by selecting and dragging any side of the border to the edge of your document.
5. Since this is an image, you won’t be able to just select anywhere inside it and start typing text. To insert text over it, you’ll need to move this border image behind all text. To do this, select the image and select the Behind text icon at the bottom of the image.
6. This will place the image as a layer behind all of the text in the document. Now you can start typing inside the image border.
You may need to use the tab key on your keyboard a few times to place the beginning of each text line inside the border itself. However, this is a small price to pay so you can use creative image borders around your document.
3 Ways to Create Borders in Google DocsAny of the three ways to create borders described above will work fine, but the one you choose really depends on the outcome you’re looking for. If you want a quick and easy solution, either the table or the drawing will work fine. Both allow you to format the text just as easily as without a border.
However, if you’re looking for something more creative, the image border is best since you can use an image on the web or one of your own.
5 Ways To Take Charge Of Android And Ios Notifications
Android and iOS notifications can get out of hand fast. For example, it seems like the notification light on my Android tablet is constantly pulsing, and no—I really don’t need to know that there’s a new episode of “Big Bang Club” available on the CBS app for iPhone.
Luckily, there’s an alternative to completely silencing your phone using, say, iOS’s Do Not Disturb mode, or Priority mode on the latest Android handsets. Both Android and iOS offer plenty of other options for deciding which alerts and notifications will pop on your display—and perhaps more importantly, which won’t.
Read on for five ways to take charge of your Android and iOS notifications, starting with…
1. Turn off the notification light (Android)Image: Ben Patterson
Is the notification light on your Android phone always blinking? There’s an easy way to turn it off—for good.
The little notification light above my Nexus 7’s screen always seems to be flashing—to the point where it’s practically meaningless.
2. Move notifications for specific apps out of Notification Center (iOS)Image: Ben Patterson
With a little bit of work, you can make the alerts that show up in iOS’s Notification Center a lot more meaningful.
The pull-down Notification Center for iOS has (for me, anyway) started to get as useless as Android’s flashing notification light. It can easily get jammed with too many alerts, all thanks to a few too-pushy apps.
Luckily, there’s a way to decide which apps can add alerts to Notification Center. You can also set which app’s alerts go first, and how many alerts each app gets to display.
For any app, you can tap it, then tap Show in Notification Center, and pick an option—anything from No Recent Items, which nixes an app’s alerts from Notification Center altogether, or 1, 5, or 10 recent items.
To change the order in which app alerts are displayed, go back to the main Notifications settings screen, tap Sort by Time, then tap the Edit button in the top corner of the display.
See those little handles next to the name of each “Included” app? Tap, hold and drag to rearrange them. Feel free to drag an “Included” app into the “Do Not Include” section.
3. Priority mode: Choosing alerts (Android Lollipop)Image: Ben Patterson
You can decide precisely who can reach you when your Android device is set to “Priority” mode—and who can’t.
The latest “Lollipop”-updated Android devices boast the new Priority mode—that is, a mode that silences your phone or tablet save for important alerts of your choosing. Just tap the Volume button to toggle Priority mode on and off.
By default, calls from your contacts can get through, as well as calendar reminders and alarms. To customize what makes the cut, try this:
To prevent calendar events from interrupting your Priority time, flip off the switch next to Events and reminders.
You can shush calls and messages completely by flipping off the Messages switch— although doing so would basically turn Priority mode into “Complete Silence” mode. Instead of flipping the Messages switch, tap Calls/messages from and pick an option: Anyone, Contacts only, or (if you only want an elite group of callers) Starred Contacts only.
By default, app notifications are blocked in Priority mode, but you can let a few select ones get past the velvet rope. Go back to the Sound & notifications screen, tap App notifications, select an app, then flip on the Priority switch.
4. Block all of an app’s notifications (Android and iOS)Image: Ben Patterson
You can control the notifications from any Android app using the Block setting in Lollipop, and the Show notifications setting in prior OS versions.
Got an app that’s particularly pushy when it comes to alerts? If so, it might be time to muzzle it for good.
5. Get VIP alerts via email (iOS)
Image: Ben Patterson
Tap the little ‘i’ to manage your VIP list in the iOS Mail app.
Long ago, I decided against having my iPhone’s display light up every time a new email arrived—which, as it turns out, is once every few minutes or so.
But what about email messages that really are important—like those from your boss, or your better half? To make your iPhone buzz, beep, or otherwise make a fuss, do this.
Launch the Mail app, back up to the main Mailboxes screen (the one that lists all your mailboxes and mail accounts), then look for the VIP mailbox. Tap the little ‘i’ there, just to the right.
Here, you can see a list of all your email VIPs. Tap Add VIP to pick new people from your Contacts list, or tap Edit to manage your existing VIP list.
Now tap VIP Alerts to jump to your VIP notification settings, where you can decide what’ll happen when an email arrives from someone on the list. You can set a special VIP sound, for example, or allow VIP alerts to appear on your iOS lock screen. Keep in mind that any VIP alerts settings you pick won’t affect your regular Mail alert settings.
6 Ways To Fix Google Maps If It’s Not Working On Your Pc
6 Ways to Fix Google Maps if It’s Not Working on Your PC Conflicting extensions or add-ons may cause this issue
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Google Maps is a top-rated route-planning tool that can be used as a web app.
This service is compatible with most browsers, but we recommend Opera One, Chrome, and Safari for the best experience.
To fix the error, you should consider reinstalling your browser and trying the service again.
Struggling with various browser issues? Try a better option: Opera One
You deserve a better browser! Over 300 million people use Opera One daily, a fully-fledged navigation experience coming with various built-in packages, enhanced resource consumption, and great design.
Here’s what Opera One can do:
Optimize resource usage: Opera One uses your Ram more efficiently than Brave
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Gaming friendly: Opera GX is the first and best browser for gamers
⇒ Get Opera One
Do you have issues with Google Maps not working on your PC? Here is all you should keep in mind.
In the Google Chrome software, Google Maps is the built-in map viewer for the Google search engine, but several customers have lately claimed that the machine becomes startled while using Google Maps on their PC or Mac.
These customers claim that every time they attempt to view Maps through Google Chrome, the browser window freezes and eventually crashes after a short period of inactivity.
After carefully examining the problem, we have reached some findings and will outline the best remedies in this paper. And whether Google Maps is not working on Windows 10, 11, or Chrome, we will fix it.
Why is Google Maps not working on my PC?Google Maps is a very stable service, and most users should have a seamless experience; however, there are cases it may crash your PC or become responsive. Here are a few reasons why this may happen:
Overclocking – This is why programs crash, and it is not limited to Google Maps. If you must overclock, you should use the best overclocking software.
Conflicting extensions or add-ons – Sometimes, third-party software may conflict while interacting with the OS. This can be an issue for Google Maps and some other services.
Old versions – If you are running Google Maps on an outdated Chrome browser, this may be a reason for it not to work. Or perhaps your Chrome version is no longer supported.
Other than this, users have also complained about other service errors. The two most common are:
Google Maps not working with Chrome – Many users reported that Google Maps isn’t working correctly in Chrome. This can be a problem, but most of our solutions are for Google Chrome, so you should be able to fix the problem quickly.
Google Maps not working properly – This problem can sometimes occur due to your browser or Google account. To fix the issue, sign out of your Google account and try to use Google Maps again. If that doesn’t work, try a different browser.
Whatever the reason, our solutions should be helpful, and if Google Maps is not working on a website, these solutions will work too.
How do I fix Google Maps if it’s not working on my PC?Before trying these solutions, consider using another browser, as it may save you the stress of troubleshooting. We love to recommend Opera One.
You’ll surely be amazed by the multitude of features that come with this browser and how easy it is to navigate between various tabs, workspaces, and built-in social media chat apps.
As for switching between multiple tabs and web pages, you can name each of your workspaces, hide them if necessary and save relevant pages all in one place to ensure that you don’t mix things up or that they interfere.
Opera One
Keep Google Maps in a handy separate workspace for easy, instant access anytime, anywhere.
Free Visit website
1. Sign out of your Google accountBear in mind that this is just a workaround, and if you choose to sign out of your Google account, you’ll be signed out of other Google services.
Your Google account may interfere with the mapping app, so this solution should work. The only problem is that Maps won’t pre-load your favorite places and the settings you already made.
2. Clear your cache and cookies 3. Disable all extensionsExpert tip:
Once you find the problematic extension, disable or remove it, and the issue will be permanently resolved.
4. Update your browserAfter installing the latest updates, check if the problem is still there.
Usually, the updates are installed automatically, but just in case, you can also use this method to update manually (sometimes ahead of schedule) to get all the browser improvements.
5. Reset Google ChromeGoogle Maps not working on Chrome should be resolved since you will eliminate all possible glitches, temporary files, and unwanted extensions that sometimes interfere with specific programs.
Remember that resetting Chrome will remove all your extensions and browsing history, so you might want to sync them or back them up.
6. Reinstall your browserIf problems with Google Maps keep appearing, perhaps you might be able to fix the problem simply by reinstalling Google Chrome. There are several ways to do that, but the best method is to use uninstaller software.
In case you don’t know, an uninstaller software tool is a unique app that can altogether remove any application from your PC. So it is a better option for uninstalling the browser.
You have read this far, so we hope the error of Google maps not working on your PC is resolved. Note that not every solution may work for you. It is ok to skip around till you find one that truly performs.
In some cases, you may get the error message please get in touch with your organization administrator for access. If this is the case, you are likely on a network restricting access to Google Maps. Only the network admin will be able to resolve such instances.
Other times, you may get the error message we are sorry, but you do not have access to Google Maps. Simply make sure you are logged in with a Google email address.
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8 Ways You’re Doing Google Ads Wrong & How To Make It Right
Google Ads is a powerful platform for driving awareness, traffic, and conversions.
A finely tuned and optimized account can provide a tremendous return on investment and deliver against digital marketing goals.
Odds are that you have a dedicated resource on your team, an outsourced resource, or maybe you’re that person or team that’s charged with properly managing the Google Ads account.
Regardless of structure and responsibility, it is important to remember that no matter how well our Google Ads account is performing and returning (or not) on investment, Google will gladly accept our payments.
There are eight important things that you need to make sure you’re not overlooking or doing wrong.
I have outlined those items and ways to make them right if you find that you’re losing money or oversight in any of these areas.
This topic resonates with me as I have previously shared ways that you’re wasting money on your investments in content marketing and SEO.
1. Assuming the Previous Manager Had Things OptimizedIf you’re taking over an account or did at some point and didn’t blow it up and start from scratch, you might have some hidden baggage.
There are plenty of valid differences of opinion and ways to strategically operate a Google Ads account and do paid search.
However, even the best occasionally forget a setting or miss something when Google updates the system.
I strongly recommend auditing the account and not taking things for granted.
Even if you’re taking over from your best friend or most trusted colleague, you need to spend some time understanding all of the settings, account structure, negative matching, and to get a handle on the what and why of how they are configured before you get too deep in your own process and strategy.
2. Not Customizing Settings for Your NeedsGoogle Ads accounts start out with a lot of defaults and one-size-fits-all formatting. There’s danger in ignoring settings and not routinely reviewing them.
A quick example of one of these settings comes into play if you’re targeting a specific country, region, or radius.
Another example of settings to beware of are the “auto-applied” ad settings.
If you receive the automated Google created ad adjustment recommendations and don’t review, edit, or turn them off within 14 days, they’ll automatically be applied to your account.
You should always want to have full control of your account so owning the settings and keeping automated things out (if you don’t want them or agree with them) is critical.
3. Not Conducting Regular AuditsIt isn’t enough to perform just an initial audit when you take over an account.
You need to perform regular audits at least annually.
Even the best need their accounts and work checked.
Just like a writer, it is hard to work on something for a long period of time and see a typo looked over many times.
The more you’re looking at an account, the more you need someone else to take a periodic look.
4. Skipping Competitor Research & MonitoringAudience research to uncover the right targeting for keywords, placements, remarketing, and matched lists are a big part of setting up an account and strategically optimizing it over time.
This is a natural approach.
Beyond the audience though, we need to put a focus on our competitors.
Know:
What they’re spending.
What keywords they’re targeting.
How to make adjustments.
Go in a different direction or prepare for what it will take to target the same audience.
5. Overusing Broad Match & Lacking Match Type StrategiesFind a match type strategy that works for you.
Know where you’re prospecting and learning versus where you’re targeting the bottom of the funnel, ready to convert prospects.
6. A Disproportionate Focus on Quality ScoreQuality score matters, but it isn’t the only thing to focus on.
If you’re obsessed with it, consider how it might be blinding you from other factors.
If you’re feeling guilty of not looking at it enough now that I’m mentioning it, well, it is time to take a look and make sure you’re doing well enough to not waste spend compared to competitors with low scores.
7. Being Too Hands-OffI’ve learned some lessons over the years about what happens when not enough oversight is given to a campaign.
I audited a large bank and found that their auto-pilot efforts had wasted more than $13,000.
In another, more personal case, I was managing a campaign for a local mortgage company with branches around a specific metropolitan area.
All of the best practices and strategic optimizations were in place and we were getting close to their cost per lead goals a few months into the campaign.
What happened next, I couldn’t have predicted.
I had all of my competitor monitoring set up and running.
However, I found that overnight I was losing traffic and that my costs had gone up significantly.
Thankfully, I caught this in a 24-hour period, and over the next few days was able to tell exactly what had happened.
One national lender was present in the market and was willing to bid crazy amounts to win the auction.
A second national lender entered the market also willing to bid really high.
Those accounts were on auto-pilot and were running an automated bidding war against each other paying more than twice what the norms had been per keyword.
That second competitor entering started the cycle.
To this day, their compliance and legal teams would cringe to know they were showing up for things like “payday loans” with how loose and quick they were trying to spend money.
Had I just stuck with my normal competitor monitoring and reports (as noted and encouraged above), it would have taken me weeks or more to understand why my numbers were off and it would have been harder to correct from.
8. Operating in a SiloAt some point, and maybe on an ongoing basis, your company has invested in branding and content.
Paid search can operate in much more of a silo than other digital marketing channels.
Please resist the temptation to stay too deep in it.
Branded content, messaging, and specific calls to action that align with the brand overall can help you.
While you might be focused on generic keywords, you can often benefit from being consistent in voice and wording of ad copy, ad creative, and landing page messaging for those that have had other touchpoints and exposure to your brand.
Tap into:
User testing.
Testimonials.
Value propositions.
Calls to action.
Other brand assets.
Leverage these so you don’t have a disconnected experience for your paid search traffic and audience.
This requires collaboration with sales, product managers, and more.
ConclusionWe all want to have the most strategic and optimized Google Ads accounts possible.
Whether we build the accounts from scratch, inherit them, or put all of our time and attention into them, there’s always a risk of not being aware of the things that can waste money.
Time and money are our resources and we need to invest them to get the greatest return on investment possible and to ensure we’re not missing anything.
Happy optimizing!
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