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The most common reason for certificate validation failure on VPN is an expired certificate.
VPN certificates are essential because they are a more secure way for authentication than preshared keys.
Users reported that updating the certificate will solve the certificate validation failure error.
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VPN, an acronym for Virtual Privacy Networks has certificates by a public authority that manages them. They are essential electronic documents, as VPN devices use them to indicate if they are the ones you connect to. Thus, it is imperative to quickly fix any VPN certificate validation failure.
Digital certificates of VPN are also used for authentication, and this is more secure than preshared keys. VPN certificates expire due to security reasons and when there is a need to replace them.
It used to take a more extended period of time for a valid VPN certificate to last, however, in 2023, SSL certificate expiration was reduced and a valid certificate lasted for 12 months only.
Still, this may not be the sole reason you are getting a failure in certificate validation. There are many other reasons why this may be happening with Cisco or some other VPN service provider.
Virtual Privacy Networks improve your security and privacy as you browse the Internet, which is why people use them. Therefore if you cannot validate VPN security, the purpose of getting the VPN in the first place is defeated.How do I get a VPN certificate?
To have access to generate a new VPN certificate, you need to create an Azure Microsoft account. Microsoft has a free trial that you can use to gain access before you need to pay.
When your VPN certificate expires, you need to update it. If you do not update your VPN certificate, you lose security and become exposed to threats that make your private and classified information vulnerable.
How do I update my VPN certificate?
Do VPN certificates expire?
VPN certificates are issued with an expiration date for the sake of increased security. After that date has passed, the certificates must be updated with fresh ones.
There is a validity period of three years attached to the VPN certificates that were issued by both the Internal RSA CA for Gateways and the Internal ECDSA CA.How do I fix VPN validation failure? 1. Check the validity of your VPN certificate
After you check, and find that your VPN certificate may have expired, proceed to renew it.
To fix certificate validation failure VPN Cisco, and certificate validation failure VPN anyconnect, you have to first verify that the hostname and host address are still valid and then check if the certificate has expired before you proceed to install a new certificate or update the existing one.3. Turn on OCSP Nonce on the Windows server
OCSP is Online Certificate Status Protocol, and it is a method that browsers use to ensure that a security certificate is valid. Enabling OCSP service nonce protects secure network communication.
Microsoft Windows uses RFC 5019 while Cisco AnyConnect VPN ASA uses RFC 2560. This disparity causes VPN validation failure, and as such needs fixing.
When OpenVPN certificate verification failed and VPN certificate validation failure occurs, these are the steps that you can follow to rectify them.
Also, for IBM VPN certificate validation failure, there is a renew certificate application in the IBM store that can help you with renewing your certificate if it is outdated.How do I add a VPN certificate to Windows 10/11? Is there any good 3rd party VPN for business?
There is another security method to protect all your business data and avoid certificate validation failure for your VPN protection.
You can use the Perimeter 81 as a Zero Trust Application Access software and secure any sensitive data from public use. This way, you guarantee private communication with IPSec or WireGuard technology.
Plus, it provides safer digital support against data leaking or cyber threats with access by role, a cloud-based interface, or monitoring tools.
⇒ Get Perimeter 81
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Unfortunately for Linux fans, screen tearing is, and has been, a persistent annoyance that doesn’t seem to be going anywhere. There are a couple of factors enabling the longevity of the screen tearing issue.
First, and probably most obviously, is the dated, broken, and bloated X server. Even with the progress of Wayland, X is here to stay for the immediate future. Next is the strange and inconsistent graphics driver picture. One of the biggest offenders in causing screen tearing is also the most popular GPU manufacturer on Linux, NVIDIA. Throw in different desktop environments with their own display settings and compositors, and you have a real mess.
These methods will hopefully eliminate screen tearing in most situations, but it’s impossible to provide a one-size-fits-all solution, thanks to the amount of variables involved. Try what applies to your system, and keep in mind that there might be new factors involved.NVIDIA
This isn’t the only solution for NVIDIA, and there are certainly situations that it doesn’t apply to, but it’s one of the better options, and it doesn’t rely on NVIDIA’s graphical utility that doesn’t always play nice with desktop environment configurations.
To start, you’ll need to enable setting for the NVIDIA DRM module (modsetting). Start by making a configuration file in the modprobe directory.
Open that file with your favorite text editor, and insert the following line:
Update your kernel’s initramfs to apply your change.
When that’s done, reboot. Your computer will come back up, and everything should be smoother, but you aren’t quite done yet.
Swap can save you in a pinch, but for something like graphics, its pretty terrible. The best thing you can do here to increase performance is reduce your computer’s tendency to use swap space. Start by checking your current “swappiness.”
That will probably return “60.” That’s the default value, but you can set it much lower. Open “/etc/sysctl.conf,” and add the following line at the bottom of the file:vm.swappiness=
You can set the value based on how much RAM you have. 5 to 15 is usually the range you can safely work with. Reset your computer, and everything should be smoother.Intel
Intel graphics on Linux usually aren’t too much of a problem. That’s probably because integrated graphics usually have fewer features, and the Intel driver stack is mostly open source. For screen tearing on Intel, the solution usually comes in the form of some additional configuration.
Because Intel uses open source drivers, the Xorg configuration is going to be your most direct route. Create a file at “/etc/X11/xorg.conf.d/20-intel.conf,” then place the following block of code inside:Section
When you’re done, save and reboot.VSYNC
Vsync is an attempt to synchronize your software refresh rate to your monitor hardware’s default refresh rate. In theory, it’s a great idea to make everything as smooth as possible. In reality, sometimes it lives up to its potential, and others, it makes your graphics an unstable mess. If you are using Vsync, and you’re experiencing screen tearing, try disabling it. If you aren’t using Vsync, it might be the very thing that gets things in line.KDE
Kwin, the KDE compositor is sometimes part of the problem, too. It follows its own rules. There’s a simple bit of configuration that you can add to make Kwin smoother.
Create a new file at “/etc/profile.d/kwin.sh.” Open that file, and place the line below in it:
Log out of KDE, and log back in for the change to take effect.GNOME
This is a pretty terrible answer, but there isn’t a setting directly in GNOME to manage vsync, but it can still really help. If you’re running GNOME with either Intel or NVIDIA graphics, follow the above instructions. If you’re on AMD, add the following line to your Xorg configuration:Option
XFCE is notorious for screen tearing. It’s always been a problem, and it can seriously get in the way. However, there’s a fairly simple solution. All you need to do is rip out XFCE’s compositor and replace it with a different one, in this case Compton.
Next, install Compton. It’s an independent compositor that works very well with lightweight desktops. The command here is for Debian-based distributions, but Compton is available on just about every popular distro.
Save and exit. You can either log out and log back in or run the command to start Compton.
These methods are all excellent ways to try and solve your screen tearing problems under Linux. They might not work for everyone, but with any luck, they’ll work for you. Hopefully, as more progress is made in Linux graphics drivers, desktop environments, and Wayland, the screen tearing problem will finally be resolved permanently.
Nick is a freelance tech. journalist, Linux enthusiast, and a long time PC gamer.
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Look for high-end, professional finishes to websites and print publications.
Note that this does not mean that all information found in well-packaged sources is credible. Templates for well-designed websites are inexpensive and easily available.
Where does the author work? Do they have credible work or study experience?
If the author is affiliated with a reputable institution or organization, what are its values and goals? Do they benefit financially by promoting a particular view?
What is his or her educational background?
What other works has the author published?
What experience does the author have? Are they an innovator, or a follower and promoter of the status quo? Is the author capable of representing the topic with a good structure?
Has this author been cited as a source by other scholars or experts in the field?
Check the date. Find out when the source was published or revised. In some subject areas, such as the sciences and technologies, having current sources is essential; but in other fields, like the humanities, including older material is critical. It’s also possible that you’re looking at an older version of the source, and an updated one has since been published. Check with a scholarly database for academic sources (or an online bookstore for popular sources) to see if a more recent version is available. If so, not only should you find it, but you can also feel more confident about the source — the more printings or editions, the more reliable the information.
The publishing company is almost as important as the author when evaluating the credibility of a source.
Determine the intended audience. Scan the document in question for tone, depth, and breadth before absorbing the information in it. Are those three elements appropriate for your project? Using a source that is too specialized and technical for your needs may lead you to misinterpret the information given, which is just as hurtful to your own credibility as using an unreliable source.
Check the reviews. You should make use of resources like Book Review Index, Book Review Digest, and Periodical Abstracts to determine how and why others have criticized the source. If there is significant controversy surrounding the validity of the source, you may wish to avoid using it, or examine it further with a skeptical eye.
Evaluate the source’s sources. Citing other reliable sources is a sign of credibility. It is, however, sometimes necessary to verify that the other sources also show a pattern of credibility and are used in context.
Be conscious of wording that indicates judgment. Conclusions that describe something as “bad or good” or “right or wrong” should be examined critically. It is more appropriate to compare something to an objective standard than to label it with words that represent abstract concepts — for example, “…these and other illegal acts…” is preferable to “…these and other despicable acts…”
The former describes the acts in terms of the law (an objective source) whereas the second example judges the actions according to the author’s own belief of what is a despicable act.
Evaluate consistency. Sources that apply different standards to those who agree and disagree with them are suspect. If your source praises one politician for “changing to meet the needs of his constituency” but criticizes an opposing politician for “changing his position with opinion polls,” then it is likely that the source is biased.
For example, the BMJ (formerly the British Medical Journal) banned all tobacco research funded by tobacco companies in 2013 because they determined that the special interests of the research funders would lead to biased, unreliable conclusions.
“Create great content! Create great content!” Are you sick of hearing this catchphrase yet? Well, it’s probably going to be a while before this one goes away, because it’s getting harder and harder to do SEO without having “great content” to leverage in the process.
Luckily, there are many paths to content greatness, and with some creative thinking, you can create compelling stuff no matter how boring your niche seems. If you’re lost and don’t know where to start, narrow down the possibilities by figuring out what your goals for content marketing are, then proceed from there. Defining your goals will help you help you figure out what approach to take with your content.
One of those content goals might be media coverage, whether you’re looking primarily for links from big publications in your industry or coverage in the news media. If so, here are three tips for creating content that is more likely to get talked about. (And remember, if you want media coverage, always create a press release to go along with your content!)Cover Big Brands
In SEO, we love to tear on Google for always favoring brands in the search results, but the truth is, everyone is interested in brands, whether we love them or just love to hate them. A good way to ensure that people will take an interest in your content—even if they’re not interested in your brand, yet—is to cover big brands.
One way to do this is to create a case study about a big brand. If you’re lucky enough to have a really big-name brand in your company’s client roster, ask them if you can feature them in a case study. But you can also write a case study about a brand that you’re not technically affiliated with in any way, from an outsider’s perspective. Or you could do a comparative study of two big brands in the same space (Pandora vs. Spotify, for example) or create a beautiful infographic with information on one or more big brands.
A printer supply company called Cartridge Save created an infographic called “If You Printed Twitter,”connecting their own teensy, not-very-sexy brand with a big popular brand. That’s smart marketing!
Google wrote a case study on how the American Red Cross uses the Google Search Appliance (an enterprise application) to “improve information ‘findability’ for internal and external users.” This a great vote of confidence. Companies that are considering using Google Apps for Business are looking for evidence that other big brands have been satisfied with their experience. (Google itself is a big brand, of course, but its apps aren’t necessarily trusted for business use yet, as much as something like Microsoft.)Get Experts Involved
Big-name experts in your field are similar to brands—people are naturally drawn to them and love talking about them. Your content will get more coverage and links if you feature expert names and opinions. Here are a few ways to get industry experts involved in your content:
Get a quote. If you’re writing a news-type article or covering some kind of trend, it’s a good idea to get a quote from an expert or two to lend extra depth and credence to your analysis.
Do an interview. Bring attention to your site by interviewing someone more famous than you!
Use “egobait.” Interview multiple experts in a group-style interview or create a list of must-follow experts in a given area.
Kristi Hines recently put together a list of “75 Must Read Marketing Blogs to Make Your RSS Reader Epic.” Not only is this a nicely curated list that is really helpful for beginner marketers who are thirsty for information, but everyone whose blog is named on the list will be anxious to share it, too, giving it extra-wide reach.
Scholastic, a publisher and distributor of books for children (remember those book fairs from grade school? Good times!), recently published an interview with child star Jake Short.Connect the Dots
Journalists are always looking for a story, and they don’t necessarily want to cook up that story from scratch. If you’re sitting on some interesting data, don’t just present the data and leave it up to your audience to figure out what it all means. Do the hard work and develop a narrative that makes sense of that data.
Speaking of SEOmoz, when Dr. Pete reported that the Google SERP had shrunk to just seven results for almost 1/5 of queries, he didn’t just drop that data on us and call it a day. He dug in to find out what types of queries are returning fewer results (mostly branded terms and searches that return sitelinks) and what we can do about it (nothing).
What methods have you found for getting more media coverage for your content marketing efforts?
The basic definition of ad rank has not changed over the years.
While we all know that ad rank is the main factor in your ad positioning, what exactly are those factors?
What goes into the calculation of ad rank? What can you control to improve your ad rank?
If you’re not sure where to start with ad rank, this is for you.
While ad rank may seem like a simple calculation, it can feel like an uphill battle trying to improve it.
You’ll find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.What Exactly Is Ad Rank?
For example, if your ad shows up in the second position on the page, your ad rank for that particular search is a two.
But, what factors actually impact your ad rank?
Before 2023, ad rank was a more simple calculation involving your max CPC and the number of competitors relative to the search.
Since Google Ads introduced some key changes to the way Ad Rank is calculated, such as thresholds and machine learning, it’s become much more complex.
Simply put, Ad Rank is calculated by:
Your bid amount.
Auction-time ad quality.
Competitiveness of auction.
Context of a user’s search.
Expected impact of extensions and other ad formats.
Each specific keyword search is analyzed by determining the above factors to give it an Ad Rank.
That means that every search is fundamentally different. That means in one search auction, you could have an Ad Rank of one. But the very next search auction, you could have an Ad Rank of four.
In order to fully understand Ad Rank, let’s dive deeper into each of the factors above.
Your bid amount: This is the amount you are willing to pay to show up in a specific position when a user searches a keyword. There are the minimum and maximum thresholds. For example, if you set a maximum CPC of $2 and the next highest bidder has a max CPC of $1.60, you would then pay $1.61 in that auction.
User signals and attributes: These signals include things such as location, device type, and time of day. Ad rank thresholds will vary based on these factors.
Context of search: Two different people could search the same keyword and have two completely different contexts.
Competitiveness of auction: Your ad rank can also depend on the auctions for related but similar searches. For example, [wedding invitations] and [wedding invites] search terms could be informed by each other because they are similar in nature.
Expected impact of ad extensions and other formats: Google will look at your ad extensions for the relevancy, CTR, and overall experience with the ad.
In the world of complexity, that is not the case anymore.
While there are many differences between organic and paid searches, they do function similarly in the fact that Google will favor more relevant information for searchers.
Now that we’ve gone through the basics of ad rank and how it’s calculated, here are three ways you can improve your ad rank – all without spending more money.1. Improve Your Ad Relevance
Ad relevance is a major component of your ad rank. As mentioned above, ad relevance is one of three components that comprise of ad quality or quality score.
According to Google’s official definition, ad relevance is “how closely your ad matches the intent behind a user’s search.”
So, how do you improve your ad relevance?
Start by auditing your current ad copy and cross-reference the keywords that you’re bidding on.
Do your headlines or descriptions include keywords that a user is searching?
Responsive Search Ads are a great way to test out different copies to determine what resonates best with a user.
Google does give some reporting on headlines and descriptions, including how they rank from “low” to “best” in terms of performance.
If you have found a winning ad copy that performs well, you could also pin your top-performing headline to the top of your ad, ensuring that it always shows up in your ad.
Now, while you should focus on including relevant keywords in your copy that a user is searching, don’t get this confused with keyword stuffing.
Gone are the days of focusing on SKAGs (single keyword ad groups). It used to be easy to have higher ad relevance with SKAGs because you were almost always matching a particular search term with your headline.
Secondly, part of Google’s definition of ad relevance is how much the ad matches a user’s intent.
Say I search for [keyword research tool cost]. I’m clearly looking for how much a tool like that would cost me per month.
The headline aligned with my search query.
Good use of sitelink extension to compare plans and pricing.
Provides brand authority with over 10 million users.
Additional trial period to test out before purchasing.
This example above hits on all the key points of a good ad:
To sum it up, ad relevance is not just trying to fit keywords as many times into your copy as possible.
Google is focused more on the intent of a user and how well your ad can help that user solve a problem.2. Focus On Ad Extension Content
Ad extensions are something that can easily be forgotten when setting up new campaigns and ad groups.
While they may seem tedious or unimportant to set up, the contrary is true.
Ad extensions are a vital part of increasing your ad rank on Google. They help increase your CTR, therefore in turn help increase your ad rank.
Why do they help increase CTR? Glad you asked!
Ad extensions allow you to give users additional information about your business that you couldn’t convey in your ad. After all, we are still limited by character count with headlines and descriptions.
However, don’t just add extensions for the sake of adding them.
In fact, if you add extensions to a campaign or ad group that don’t align with the search terms, this could actually lower your ad rank.
So, what should you use ad extensions for?
As of now, these are the available ad extensions you can create:
Location (and Affiliate Location).
With all these options, how do you choose which ones to add?
Ideally, you should create ad extensions based on your campaign goal(s).
For example, if you are a local business and trying to drive in-store traffic, you’d benefit from adding location extensions.
If your goal is to drive more web traffic, try adding relevant sitelinks to different areas of your site that can help solve a user’s problem.
To summarize, be specific about the extensions you add to your campaigns. Aligning them with your campaign goals could help significantly increase your ad rank.3. Create Better Landing Pages
Landing pages are often a forgotten piece of the conversion puzzle.
However, I’d like to argue that this is the most important part to get right in improving your ad rank.
As a searcher, the user experience can make or break whether or not they purchase from you.
Your search query should be a direct indicator of what you expect to see when you get to a website.
Well, in theory, that’s good, right?
It is good – if you are helping them solve a problem. If you’re creating landing pages with fluff copy just to match the search term, you’ve got it all wrong.
If you haven’t noticed the theme of Google lately, it’s all about intent.
We need to stop worrying about our landing page headline matching exactly what a user searches for and more about what they actually see when they land.
There are many things to consider in creating a good landing page:
What device a user is on.
How much “white space” (or unnecessary space) there is on the page.
Whether there is a clear call-to-action (CTA) before a user has to scroll.
The list can go on and on if you get my drift.
The point is, that your landing page experience has to be of quality and consistency in order to improve your ad rank.
So much so that Google even adopted the landing page experience into its Quality Score metric!
By putting in the legwork now on your landing pages, the results will show over time.Conclusion
When it comes to improving ad rank, are you more apt to manipulate your bids and budgets?
If this has been your go-to strategy, I encourage you to take a step back and look at the bigger picture of your campaigns.
Improve your ad copy to align with a user’s search intent.
Increase your ad’s CTR with strong and relevant ad extensions.
Focus on improving the landing page experience for higher conversion rates.
Once you’ve put in the work on these pieces, then you can feel comfortable with shifting bids and budgets to dominate the top search position.
Featured Image: Antonio Guillem/Shutterstock
In this way, both physical and website traffic is bound to increase at your storefront, but only if you take note of these updates and make the necessary strides to get involved with the updates ASAP.#1 Utilize Promoted Pins to Advertise Location & Rank First
Promoted pins utilize a company’s logo to mark it on the map. The company’s logo will only occur if the business decides to buy ad space, but will occur on the physical location as soon as the user does a search. These promoted pins are meant to blend well with the existing regular pins and be streamlined with the existing platform (Google doesn’t want them to be an eyesore).
Another bonus of promoted pins is they are marked by a purple pin, instead of a red pin. They will also be the first spot in the organic search results on the app.
You might be wondering what happens if there is a lot of competition for this spot, but Google has made it so that only two can actually rank in this position in a local search. This means it will not only be a highly prized position, but it will also gain more user attention.
To get started with Promoted Pins, you have to be eligible and you can check to make sure you meet Google criteria by doing the following:
Enable location extensions for AdWords
Update your Google My Business listing
Target a location / address and increase bids for locations near your business
Target keywords that relate to your location and what people look up in your area
Once you meet Google’s eligibility criteria, you can start thinking about ad payment.
Payment is ultimately the same principle behind standard AdWords PPC. If someone interacts with your ad, you pay for it.#2 Create a Business Page to Show What You Have to Offer
Learn more about business page optimization here.#3 Local Search Ads for the Win The Takeaway
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